Innovation meets sustainability - the story behind Xperia’s Original Blended Material​

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Did you know Sony’s recent Xperia product packaging is made from OBM: Original Blended Material? Discover where the components of OBM come from, as we continue on our journey to help preserve the environment.​​
Original Blended Material is a paper material, developed by Sony with the environment in mind. It doesn’t rely on petroleum-derived plastics and can be formed to meet a wide variety of packaging needs. It's made from bamboo, sugarcane fibers, and post-consumer recycled paper, all of which are available around the world’s largest manufacturing hubs in Asia.​
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Watch the story to discover where the components of OBM come from, as we continue on our journey to help preserve the environment.​
Learn more about the latest Xperia 1 VI: bit.ly/YT_Xperia1VI
#ShotOnXperia : Directed by Alexander Sworik (‪@alexandersworik‬ )
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[@isiura_Hankyu7777]

映像もすべてXperia撮影なのも良い

[@SAMURAI_TOKYO_JAPAN]

King: Sony🎉🎉

[@fabianwylie8707]

Have purchased a Xperia Pro 1 back in March 2024 . Amazing 😻

[@PixWaxGB]

Pre-ordered from my UK carrier and will be in my hands on the 6th June! Watched the showcase and a few review channels and sold. Nice one Sony and Xperia

[@turabmalik]

Well make a charger too with all these bamboo and recycle material and include it in the box.

[@inSaNe_44]

Well, I still have my Xperia xz2 6gb ram version. Still rocking hard! The only thing I did : I replace the battery {yes, me! So easy to change it!}. So why change it? The phone is perfect after me. Let's sit and wait. Maybe the Xperia 5 mark vi will be my next one!

[@ThikCasper]

king of mobiles

[@VijayKumar-qd1pn]

I love Sony

[@kheankimhong]

❤❤❤❤🎉🎉🎉🎉love so much

[@iqbal9525]

I will buy Please launch in India

[@user-yq5tr8qt9l]

😮

[@Modeyes2909]

It's not about the packaging, Sony. It's about the missing powerbreak, headset. Sustain these two, not the packaging. Do you get it?

[@mansevey7342]

🎉🎉🎉🎉❤❤❤❤😮

[@TheAndrius03]

😮😂

[@johnvincentadolfo1694]

respect, Sony. 🤍

[@loganathaninba6329]

Seal in india

[@ZotmundSzele]

Most expensive bamboo ever

[@xibsandeepkumarmallik6672]

sony xperia can disrupt indian market , ソニーのXperiaは、インド市場を混乱させることができます

[@Kuraio]

I suppose the environmental impact of their new packaging material is going to be negligible, given how poorly their phones sell😅

[@li8375]

環境配慮とかSDGSとかクッソどうでも良いから、このパッケージ開発から動画出すまでのコストを省いて、その分を端末から値引いてほしい。5000円くらい安くなるでしょ😢