Innovative Marketing Strategies for the Enrollment Cliff -- A Conversation with Dr. Carrie Phillips

🎓 Tune into the latest Education Marketing Leader podcast episode as Dr. Carrie Phillips, Chief Marketing Officer at the University of Arkansas at Little Rock, joins me to delve into effective strategies for managing the impending demographic Enrollment Cliff.
Episode Highlights:
🔹 Confronting the Enrollment Cliff
Dr. Phillips discusses proactive measures for addressing the anticipated decline in traditional-aged college students due to demographic shifts.
This is critical for higher-ed marketers looking to stay ahead in student recruitment and engagement.
🔹 Mastering Personalized Marketing
Personalization is vital from the first student interaction, whether it's through digital platforms or during a campus tour.
Dr. Phillips emphasizes creating content that resonates personally to boost student engagement and retention.
🔹 Cultural Sensitivity in Marketing
With changing demographics, it's essential to tailor marketing efforts to meet the diverse needs of prospective students effectively.
🔹 Strategic Resource Allocation
Understand where to direct your marketing resources to make the most impact.
According to Dr. Phillips, supporting students through personalized communication plays a crucial role in their educational journey.
🔹 The Power of Print
Contrary to popular belief, print isn't dead.
Dr. Phillips shares how targeted print materials can significantly influence prospective students by providing a tangible connection to the institution.
🔹 Analytics and Feedback
Learn how to leverage data and student feedback to refine your marketing strategies, ensuring your efforts resonate with your target demographic.
This episode is packed with insights for higher-ed marketing professionals who want to navigate demographic changes with innovative and effective strategies.
Connect with Dr. Phillips on LinkedIn for more insights and check out her insightful blog andcarrieon for all things higher education marketing.
🎧 For a deep dive into adapting and thriving in the face of demographic shifts, make sure to listen to this episode!
🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏
Until next time. ✌
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