Inside Balmain's Digital Revolution | The Business of Fashion

[@sharontiyamike]

What I love about BOF is that they ask relevant and specific questions. It's not generalised and this has a great result. It was so enlightening and inspiring listening to Olivier talk us through the Balmain world. Always nicely done BOF.

[@Asierramoore]

This is such a good interview. I'd give the interviewer five stars - so eloquent and tasteful and he brought out the best in his interviewees.

[@Laitalafraise]

I agree. I noticed that too!

[@Kk-ee4cj]

You can tell from the interviewer's questions that he has a very intimate knowledge of the fashion industry. Thanks for the thoughtful and insightful questions!

[@saveit4later89]

This was a very influential interview. The right questions where asked where the audience gains knowledge !!

[@businessoffashion]

+saveit4later89 Thank you very much.

[@ec796]

I love these types of interviews. I would be really interesting to watch an interview like this with Hedi Slimand and the ceo of saint laurent

[@businessoffashion]

Thank you Erik.

[@criolloRD]

Olivier has been successful in Balmain no only for being a talented designer but also for being an excellent and very active Public relationist!

[@AOcnalop]

Because of Olivier and his Balmain revolution, Gucci and Chanel have stepped up the creative direction. This era will be cherished forever!! 😍😍

[@amonic.2089]

Yes! He's Bold and confident enough to Push the envelope.

[@tictocmm]

I think that for such a young guy diving into uncharted waters in a historic Parisian house, Olivier has done a terrific job at Balmain.

[@josepht.7937]

Absolutely! Olivier has done an amazing job in marketing and promotion of the brand and of himself.

[@mqstudiodeborahcampbell9471]

This is the future of fashion, the combination of Music,street culture and social media. Great interview

[@naemaabdirahman3113]

His is real guy or

[@barbaramelville6320]

Of course he’s real what else????????

[@selinasam28]

I love this interview it made me learn more about Balmain and Olivier himself

[@logbinder6330]

I love Armed's style, it's subtle and simple, but impressive without even trying.

[@businessoffashion]

+peter thank you

[@skqq3250]

This is a lovely interview. Each person is made up of genes from his biological mom and dad. I’m sure of of them had ties also to the street. He is a pure talent. Enjoy your self Mr Olivier. We’re you doing go-go dancing as ur self or dressed up as a different person.

[@patientlove3191]

Great interview. I loved the conversation about taking risks and also how being inspired by the fashionable women around him is what sustains the relationships, instead of "using" them to advertise creations that were created without them in mind... as other houses do. Olivier is fantastic. I am one of his many instagram followers.

[@conversacionesconmipadre]

Imran is amazing as an interviewer. He is bright, prepared, intelligent and articulated. I love him

[@AyikosMedley]

Olivier interviews well, easily communicating his vision. Its lovely to watch. He is really the designer of this generation and the interview brought that across well

[@Tourian]

I love these interviews. They're smart, well produced and the guests are amazing!

[@businessoffashion]

+Juan Adrian Garcia Cid Very kind Juan.

[@josepht.7937]

An amazing interview! Pleasant, engaging and informative. Well done!

[@aquilaguerra7259]

This interview was excellent. Simply excellent!

[@businessoffashion]

+Aquila Guerra Thank you very much.

[@GianyGeorgianAnthony]

Loved this interview, Olivier is such a inspiration.

[@norauni]

Great interview! It's exciting to see some of questions that I'm curious about being asked in the interview. Balmain goes beyond designing fashionable clothes, it's also a successful business.

[@businessoffashion]

+Nora Liu Thank you Nora

[@johnward5723]

I absolutely have fallen in love with this guy! His vision of diversity will light the way forward into the future!

[@bubblebutt4919]

2020? I still love this interview i love Balmain! 🔥🔥🔥

[@cocobird2632]

this is very nice i enjoyed it i surly enjoyed the whole new and how to but it , the foundation and the recreation its too heart felt , i liked how both guests where seeing each other point of view yet both going for the same heart , good job

[@suannoir]

OMG! I never knew, such a fantastic interview and makes me want to buy more Balmain. Inspiring me to create my own line as well. Love this channel. Very pure and influential...

[@jonnyfendi2003]

To be as hyped up as Balmain is to only be pushing 30 mil euros is surprising.

[@jackiem3740]

jonnyfendi2003 pretty good for only 4 years at the helm though. REALLY good actually...

[@hayaglamazonluxe]

+jonnyfendi2003 It was doing way less than that, Olivier is crushing it. Balmain is flogging £2,000 blazers, so not like they are going to get many customers

[@griesser2000]

As always guys at BOF you did great interview. Balmain was relevant again thaks to Christoph Decarnin and his view on the Balmain girl and todays Balmain girl seems to be not so realistic but somehow sucesfull thanks to that celebrity-designer frienship.

[@epifanny]

+Javier Josef Griesser The Balmain girl today is not realistic??? Was Decarnin's girl real? Being a 'girl' i find the Balmain girl today more real than the one before...

[@ElizzabethHope]

he's so cool! Really he is

[@nouraa1258]

really enjoyed this interview! the interviewer did such a great job

[@bellaf7774]

Amazing interview! And classy as well❤

[@Monir1993]

Brilliant interviewer. Well done, Imran!

[@Stefy910299]

Thanks you for this wonderful interviews. I agree with the rest, if you could make one with Hedi Slimand, would be great! Keep up with the good work ;)

[@businessoffashion]

+stefania valdez Thank you for your suggestion.

[@albalincoln7718]

Beautiful interview, beautiful creative minds, too bad not all people who are a fan of Olivier can afford one of his items.We still love you

[@MrWatchcollector]

no no nooooo i just have to comment on how he interviews AGAIN he is amazing. like really?? Doesn't he fall off?? he's like the Beyoncé of interviews!! The program is so informative. Just think 4 years??? yeah...now i feel lazy. I'm going to work on my logo TONIGHT.

[@hayaglamazonluxe]

+Kwame Adams That's the spirit, you can do it.

[@Asierramoore]

+Kwame Adams He is good.

[@yasminogbu8929]

fantastic interviewer ...

[@miss.phyllisreneefoster9547]

we love him hes great designer too, his designs are like wow!

[@amalzidou6253]

I love really love love looooove Balmain 💁🏽keeping on the good work Olivier kisses💋💋💋💋💋!!!

[@joelbellz]

Really great discussion here!

[@businessoffashion]

+joelbellz Thank you very much.

[@UsmanKhan-yt8tn]

Many congratulations to you both.....U 'll go internationally soon ....M waiting for you in India......India wel come you ......you are my favourite.....M big fan of yours and your clothes....beat wishes

[@fallonlunda1408]

I love him. A great designer !!

[@barbaramelville6320]

Wow 🤩 absolutely awesome 👏 love ❤️ this

[@annettewashington7491]

Excellent!

[@destinysfashions2675]

Soooooooooooooooooo in love with Oliverrrr omgggggggggggg

[@icarrus4u]

Very talented designer.

[@wilwillsmith]

Such an inspiration for hard working

[@brigittaandriamanalina4440]

My favorite fashion designer

[@dariuscarlos6707]

Oliver inspires me so much

[@hoquocanh868]

Interview Elie Saab please!

[@efghiabcd2611]

I liked a Balmain EDP in 1984 very much. classic, pleasant, with black and white striped box. Called: Ivoire. Lasted quite a while-

[@Cfselectricssydney]

very interesting

[@ayedreamer]

Oliver is a genius!!

[@Rose-pz8es]

Good interview

[@nameisamine]

omg 24 and he was creative director of Balmain. @_@ fml.

[@enriquemoon]

Talented kid!!!

[@David1212-p9d]

BALMAIN BEST DENIM JEANS. PERIOD. THE END. THIS GUYS A , VERY SMART!!

[@frenchanthony2226]

I agree with you. Best jeans that are being made. You darn right Olivier is smart! Such a genius!

[@barbaramelville6320]

Gorgeous love ❤️ love ❤️ the purse 👛 collection love ❤️

[@gitanjalikarki4249]

grt comments .....yes interweivers n journos have a grt responsibilty to bring out the best out of the interewees as they r the important bridge between the viwers n readers.....who may be millions of miles away........their talks should be stepping stones of stories of humanity itself....one more step of humankind .........striving to make earth a better place.......!!!!

[@NickMcKennaisaliveandwell]

Where did Imran Amed get his jacket? I love it.

[@josepht.7937]

Yes Nick...it is awesomly stylish!

[@renaissancesunshine8940]

any chance of internship, BOF in India

[@valeriehitier9026]

Le mec a un et rare sens de la mode!!

[@nurtured-channel2953]

I would love too be his 😍🔥... muse highly respect this young talented men. Olivier really embodies the Balmain Brand and understands a culture of information

[@y-adouradou446]

Decarnin's look was so strong, must have been hard for Olivier Rousteing that he always have to justify his work to say that he's not doing what Christophe was doing... Even it sounds in my ear a bit agressive when he explain his difference (he's young, he listen young music, he design for young people... sounds like Christophe is doing old fashion...), I kinda understand. My feelings are very complicated above him but he does have a great talent! I'll always keep watching his work.

[@y-adouradou446]

0LolaLola I don't know what to reply to you... we must not live in the same world

[@y-adouradou446]

0LolaLola I'm pretty sure I've seen more than you, not because I'm old but because it's basically my job. Trends are inspired by older trends, it's a mash up between different lines, cuts and era. What he does isn't the same as what have been done, it's a modern version of it, strong and inspired. Sometimes I do think he takes shortcuts, like when he redo the givenchy smoking or the YSL saharienne, but talking generally, he really start to influence the trends now and whatever I like him or not, I respect his work.

[@morenas6680]

Ahi esta el bello Olivier Rousteing!!! !! Cute!!

[@taminazabaneh6548]

I luv Olivier roust he is hot n amizing n admiral real adorable in his work of fashion world n sweet classic wit a touch of poise he is a wonder n bold I would really like to meet him n do some fashion modeling for him seriously

[@frankiesmith718]

I like that black and white striped shirt

[@dreamerking5511]

Please whats the interviewer's social media, he's so good

[@sabtow1991]

terrible camera angles

[@Dimasstywan]

please interview alexander wang

[@mikeai1616]

I love Olivier. This interviewer is quite bad though. Really need to focus on listening instead of waiting to ask the next question. Olivier did well. Balmain forever!

[@n0emi.4]

ubice sido mucho mejor si la entrevista hubice estado subtitulada ....

[@dayanaferrer522]

OH MY HE COMPARED BALMAIN AND CHANEL WHY THEY BOTH GREAT

[@mrblf652]

The only make $30 million a year. I thought that the label made more than that.

[@sonyamon7523]

You do understand that is alot of money?

[@mrblf652]

Sarah Nowjo No shit. It isn't a lot of money for a MAJOR CLOTHING COMAPNY!!!!!!!

[@ec-ub7wx]

+Sarah Nowjo I worked for a small boring fashion company and they made 50mil...30mil for a major house is pitiful lol

[@nocturne90210]

+elfen caten their clothes are pretty expensive though and they don't produce that many for each piece. It's seen as a high end limited brand. Known enough that everyone can appreciate/acknowledge it but not to an extent that everyone can go and buy it

[@StaileyStyles]

Power

[@WhosJZN]

power women yaay

[@jlewis122]

They need to recognize that Olivier actually put balmain on the map. Because I have never heard of them until he came on as the creative director

[@luish.3188]

Ugh, what a queen. I love his work, his personality, not so much.

[@kimj.6985]

He has a perfect face.

[@valeriehitier9026]

Ah c est un bon moyen de commencer : être le bras droit , il connaît déjà la maison….en tous cas il a un talent pur et dur

[@mikeysal231]

What nationality is he? He looks of mixed race. (No politically correct bullshit responses please)

[@JaesadaSrisuk]

Mikey Sal He was sent to an orphanage at seven days old. The nationality of his parentage is unknown.

[@dedeewright5998]

He was adopted. He says he does not know. Calls himself a Black boy.

[@phlickster]

CRINGY! Olivier said, "Glamour." You kept saying "street." Definitely felt moments of tear down Olivier on way too many levels. Ironically, Olivier keep coming back to "communicate;" which this good interview could have been a stellar conservation if you listened to him and communicated with him rather get through your list of questions. Maybe it is generational.

[@esterakowalczyk5022]

'fashion show imem Wolf.

[@MissPerriwinkle]

is Balmain making money?

[@patpat446]

Loved Balmain until he started engaging the Kardashians...don't think their followers have the wallet to purchase Balmain clothes unless he starts focusing on fragrances

[@shanemurray6971]

pat pat I think the connection of Balmain and Kardashian's was to build social presence for the house of Balmain

[@hayaglamazonluxe]

+Shane Murray I agree, and it has helped them because it introduces Balmain to younger people

[@hisnameisdrew7051]

it's not really about most of the followers but people who can afford it bandwagoning as most celebs and rich people do. they follow

[@MrMlbfan6]

+HisNameisDrew also but Lanvin is a good company but they need to add younger people like balmain and they would destroy balmain.

[@esterakowalczyk5022]

'fashion.launguage..

[@esterakowalczyk5022]

*INSIDE* _ the mun'd Melo _ partte in im stey to love

[@cryptopirate8880]

is designer hispanic

[@antonschmid6252]

gh

[@daviddimachki2132]

His haircut is bugging the fuck out of me...but then again who am I to talk😏

[@infoseijoarnjz]

Hahaha...this boy just copy and copy and copy to all the best of 90`s. He makes Balmain an H&M store...

[@africanhistory]

I seriously doubt he is 1/2 Somali 1/2 Ethiopian. He has none of those features. No one out there looks like him,. check your DNA again./

[@saracandy2411]

Lies he look exactly like my brother 100% somali

[@goldenglove4663]

The House of Balmain has gone down....KARDASHIAN is the name associated with Balmain. To be quite frank Balmain was a House built of elegance and beauty.Now it is associated with the social media and Kardashians......The designs and clothes are very tacky and the brand is very uncool.

[@patr70]

I was thinking the same thing until I really started looking at the Clothes which are Beautifully made, "glamorous", and high quality. I love the Balmain Olivier has created.

[@DDominoGeronimo]

Issa legendary icon. PERIODT.