Inside John Tree's Self-Built London Home & Furniture Design Process | In Their Own Words

In Their Own Words: Featuring Product & Furniture Designer John Tree. Real people sharing their work, process, studios, lives, opinions and creative journeys.
John rides us through Walthamstow London ending up at the "Tree House", Johns beautiful home and studio that he shares his with Nicola (wife) Gracie (cat) and occasional visitors, their children.
The legend that is John Tree tour guides his way through his home, stopping momentarily to discuss objects, the build, chairs and his process.
His love for problem solving and well considered design is clearly on show throughout his portfolio and explains why such renowned brands choose to work with him again and again.
Thanks for your efforts and collaboration John.
Featured Brands
John Tree - www.johntree.net/
HAY - www.hay.dk/
VG&P - verygoodandpro...
Nine Furniture - www.nine-furni...
Tala - tala.co.uk/
Muuto - www.muuto.com/
Naughtone - www.naughtone....
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[@Collateform]

Don't forget to subscribe, so you don't miss our monthly release: www.youtube.com/@Collateform Who would you like to see featured next?

[@BerinSpahić]

The type of design content we've been waiting for years: simple, honest, informative, and inspiring

[@Collateform]

Thanks for your comment, sir - exactly what we're going for. We may not have a huge production budget, but we'll always strive to be real and honest. No filters, no fake questions.

[@Poetc]

Agreed! Looking forward to more..

[@AstroNope1]

man living mylife lol! What an inspiration to see this, as I'm being burnt out with all my design concepts this video pops through and invigorates my desires again! Thanks!!

[@juanchocorreae]

Amazing series looking forward for more

[@davidericsson9718]

Great designer, great person, great video!

[@MartinClimbs]

fantastic. I know, this is just some comment on some video. But ive watched thousands of videos on this platform, maybe yet alone on art, design and production and can fairly say this was simply fantastic. class designer with great passion and vision for his craft. thanks for this, cheers from vienna.

[@colejchase]

beautiful video. Lovely cinematography and storytelling!

[@Collateform]

Glad you enjoyed it!

[@dudley8671]

Excellent, all around. Subscribed 😊

[@ifnotnowthen_when]

Absolutely love this!! 👏

[@joaopauloafreire]

I was missing something this honest. Loved it!

[@Olc2906]

Wow loved this!!!

[@Universityofyoutubeza]

this was so GOOD cant wait for more

[@Collateform]

Next episode is coming out in 3 weeks featuring Chris Martin (not Coldplay Chris) from Massprodcutions an amazing Swedish brand

[@Barrrt]

Thank you so much for this. It's rare to see something this useful, to the point, honest and inspirational on youtube. I'm inspired by and somewhat envious of John Trees working practice :') Beautiful shapes, simplicity and style. Thanks again to everyone involved with making this happen. Will be on the lookout for more! Subbed, that's for sure.

[@Barrrt]

Question: one thing us aspiring designers are always wondering about is how someone got started and about their work rituals and work ethic. Personally I'd be delighted if questions like that would be answered. However, I'm also very content with the current format so do not consider this a criticism or complaint, just the questions that are always in the back of my mind. Money is, too, but I think that to be too vulnerable a subject to discuss on YT. Plus as a designer I might be a niche audience.

[@Collateform]

Money is a tricky one to talk about, but thanks for the comment we certainly will speak more about how people made it or are making it. Really does seem to be right time, right place, right activity, right drive, right relationships you have to show the world your work - they're not going to come to you. I always say to young designers, if you want to become a designer, then design, don't wait for a mentor, build. It's not going to be easy, even the few that make it look easy are grafters. Don't be scared to put yourself, work, and style out there. Start a collective who can support each other, learn techniques and lean on each other for design inspiration, job leads and marketing. You'll notice, people I speak to in the series won't be "young" in most cases especially these days it can take years to be happy in your design space, and make a living. Very few make a living purely from design, fewer are rich. If you want it, get the fuck out there, knock down some doors and most importantly design for the world not you - what problem is your object solving and can it be commercial? if it can't be easily produced, at a reasonable cost, there's no money or profit there for you or a brand. Design like Salesperson and a Consumer, show off your story like a Marketing Manager. The most financially successful artists successfully sell themselves.

[@SchneiderMesa]

that video let me spechlees; what about something like office supplies or mstylish magazines racks..i´dont know whatever for SOHO environtment!

[@dharmapunk777]

I went to the showroom for our office furniture supply vendor. It amazed me how much of the stuff looked nice, but was absolutely god awful to actually use. I kept wondering 'did no one actually build a prototype before putting this into production?' Glad to see someone who is doing iteration before going into to production. Unfortunately so many people buy out of catalogues, brochures, or online stores. It's really a terrible way to buy furniture.

[@theodorechiodo1106]

Is this Loyd Christmas’s moped ?

[@trout211]

Have the Eames' plywood chair patents expired, or what?