Inside Starbucks’s New CEO Daily Routine While He Was Running Chipotle

Starbucks named former Chipotle CEO Brian Niccol as its new chief executive officer. Niccol spoke to Fortune in May to learn about his go-to order and thoughts on portion sizes.
Subscribe to Fortune -
www.youtube.com...
Fortune Magazine is a global leader in business journalism with 55 million monthly page views and a readership of nearly 32 million, with major franchises including the Fortune 500 and the Fortune 100 Best Companies to Work For. The new Fortune video channel dives into personal stories from business owners and entrepreneurs becoming successful in business and sharing their tips to help you reach your goals.
Website: fortune.com/
Facebook: / fortunemagazine
Twitter: / fortunemagazine
TikTok: / fortune

[@CharBar07]

If you can run a country, you can run a business. Good luck, Justin Trudeau.

[@jadenpark7943]

😂

[@Eghenosakhare]

😂😂😂😂😂😂😂😂

[@ThisIsVYRNE]

nahhhhh you right lmao 😂😂

[@lokoforjustinbieber]

😂

[@raajajagan]

Dumb 😂he is not

[@twiggy6666]

2 meetings and lunch. 20 million salary. Pretty sick.

[@xcom4649]

Not just that, his executive assistant would have prepeared everything in those meetings and also all materials. The CEO just has to show up xD. I admit, I admire him for mentioning his assistant though, CEOs typically never do.

[@idosegal7443]

Yeah lol I mean at big companies a CEO is not paid to “grind”. he’s paid to be right on the big picture decisions, which are the most important ones.

[@vv-cv6ud]

Its called critical business decision making . That’s what’s he get paid for .

[@twiggy6666]

@@vv-cv6ud like I said, pretty sick.

[@ianglenn2821]

the first company to replace CEO with AI is going to save and make so much money, the guy is great, but all CEOs are overpaid by 1000x, 20 lifetime incomes per year, ridiculous

[@jessehepburn]

Best business advice I ever received: don’t be afraid to ask for more chicken.

[@AminoSan-z7e]

Success depends on the actions or steps you take to achieve it. Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future.., I pray that anyone who reads this will be successful in life!!

[@RolandDemiri-y9u]

You're correct!! I make a lot of money without relying on the government, Investing in stocks and digital currencies is beneficial at this moment.

[@MarzenaDuda-lq4tq]

Job will pay your bills, business make you rich but investment build and keep wealth long term, the future is coming.

[@OrvilleM.Koster]

Life is easier when the cash keeps popping in, thanks to jeffery kathryn services. Glad she's getting the recognition she deserves

[@bill.368]

​@@OrvilleM.KosterWow! Kind of in shock you mentioned expert, Jeffrey Kathryn What a coincidence!!

[@bill.368]

Thank you Lord Jesus for bringing expert Kathryn into my life and my family, $14,120.47 weekly profit Our lord Jesus have lifted up my Life!!!

[@estebanperez4171]

“We make these big burritos” … no, you used to

[@Voicemonger]

FR

[@AdamJohnson0110]

This past weekend I had a hard time getting them to put more than a drip (yes, a drip) of salsa on my burrito. I was like..."can you pour the ladle on?" and the guy just did another drip and looked at me like 'is that enough?'. If you get a bowl you get WAY more food than if you order the burrito.

[@rickyraja88]

Obesity in the US is a pandemic, lives are saved with smaller portions. More so US food is not fit for purpose in Europe.

[@estebanperez4171]

@@rickyraja88 ?

[@maseay91]

Dead ass

[@venkatd5871]

Chipotles food quality gone down drastically

[@manonamission2000]

why do customers continue eating there?

[@chuckdawit]

@@manonamission2000 Because they think it's healthy! Or at least healthier than other fast food restaurants. 🤣

[@Voicemonger]

@@chuckdawit I like it because of the taste, something about it just tastes impeccable to me. It's not the quality difference I care about and Ik that it's barely not fast food. It's too portion sizes that set me off

[@chuckdawit]

@@Voicemonger If you look at the ingredients, you'll see there are just as many additives as any other fast food chain. That's why you like the taste.

[@Notyourdaddy123]

lol, no one cares abt your faux opinion

[@snitox]

This guy is the reason i stopped eating at Chipotle(smaller portions, colder food).

[@inmortal131]

+ increase price too.

[@cpauguste]

Facts!

[@ColeCur]

He’s also the reason chipotle is as strong of a franchise they are right now

[@ColeCur]

Dudes the real deal

[@TH3GUYCAST]

This guy stinks

[@torresthemonster]

Support local coffee stores

[@Philosific]

Worked under Steve Ells as CEO at chipotle as a young guy, and i must say its was a great learning experience. Agree i dont think customers really get to take in just the level of detail he put in the business and its culture when he was building it. Because hes a culinary chef by training, he put a lot of the spirit of that into the culture. They have a strong value of doing the right thing and the concept of integrity.

[@scottw550]

For safety reasons, Starbuck's baristas ordered to allow 2.5" for cream on all coffees starting September 1st.

[@Sanity_Faire]

How many “ for coffee?

[@admtahoe]

another words, less coffee per cup

[@testing6753]

"For safety reasons" Yeah that's why

[@LindaSmith-y3t]

NOT for safety reasons . FOR MORE gouching the customers , MORE MONEY for CEOs. In fact millions and millions more for those POOR😢 CEOs Just REPULSIVE. GREED GREED GREED

[@mkwhitehorn6586]

Finally, someone who doesn’t wake up at an ungodly hour. 5:45-6am is normal, 4am is NOT

[@hashimwalters7543]

Exactly it’s about how you execute your day with the time you have. You can wake up even at 7 and kill it as a worker. 5 AM is kinda crazy and some people may even be wasting that 2 hour window 🤷🏾‍♂️

[@SirGeorge8600]

Probably one of the reasons why he looks so good at 50, also money lol.

[@GarryBenson1]

From $10K to $25k that's the minimum range of profit return every week I think it's not a bad one for me, now I have enough to pay bills and take care of my family

[@RogerSingleton-zd5eg]

I'm celebrating a $30k stock portfolio today. started this journey with 6k,I have invested on time and also with the right terms now.

[@BridgetWendy-js2gh]

Damn that's huge, how do you make that much weekly? I'm 37 and have been looking for ways to be successful, please how??

[@RogerSingleton-zd5eg]

Oh, yeah. That was possible with the help of my Guru expert, Jenifer Spencer

[@BridgetWendy-js2gh]

That's great!!. I don't know anything about investing and I intend to start. What are your strategies?

[@GarryBenson1]

The best strategy is starting with a professional coach, as a beginner who knows little or nothing in the crypto market to avoid losing out.

[@LicoInvestments]

say bye bye to portions .

[@LicoInvestments]

@@stevenwoerpel1884 That's your scenario. It's not the same for everyone. Also, your statement sounds like a biased ad if you couldn't tell.

[@stevenwoerpel1884]

@@LicoInvestments im just saying, my experience has been good for a very long time. It is my opinion so clearly its bias? because its my opinion and what I have noticed

[@cardion411]

@@LicoInvestments How are you saying his opinion sounds like an ad when he is literally just saying he didn't see a decrease? Like, what?

[@LicoInvestments]

@@cardion411 because he made FIVE consecutive positive statements for $CMG. all positive, and i said "sounds like...". i know what i said. if you ever listen to or read earnings reports that companies release, his comment reads like a forward-looking statement. for all you know he's a manager or investor who's trying to boost the positive outlook across media for his company. otherwise, i don't see how he has any way to benefit from his comments. i never talk that positively about some random company on the internet unless i actually OWN the company or have some sort of inside interest in the company itself (not that his way of talking about it would actually have benefited $CMG in an way).

[@RogerioNitschke-ec9pg]

Starbucks hired this dude from this video!

[@plannerjoy]

1:06 “I live in Newport Beach, California. The drive to my office is usually 10-15 minutes”

[@elieeisenberg4556]

so what? i dont get it

[@codewithtb419]

@@elieeisenberg4556 yea im confused lol

[@benboakye-yiadom9972]

California traffic disagrees 😂

[@elieeisenberg4556]

@@benboakye-yiadom9972I see

[@zacharyferraro19]

Chipotle HQ is in Newport beach

[@Suitednlooted]

Are we trying to make CEOs likeable and relatable now? 😂

[@rgc8667]

Seems like he works from 10-12 and 1 to 3:30 daily. He’s pulling down $15+ mill a year plus stock options.

[@AnonymousGameWarden]

Bahahaha most his time is spent talking about what to do the next day lmao

[@OhioVworld]

It’s hilarious you think the amount of time he works should be a main driver of his income. You probably think people become wealthy through working hard and longer hours too. I love dumb ppl.

[@ginzo666]

@@OhioVworld It's hilarious that you didn't learn what a straw man fallacy is with that awesome Ohio HS education you rock. I love smart ppl.

[@OhioVworld]

@@ginzo666 Pay the rent…

[@ginzo666]

@@OhioVworld Dream of dental care.

[@isabeldever2019]

I don’t and never did go to chipotle’s or Starburcks or took my kids. I supported my local “mom and pop” joins. Where I know the food and prices are fair and the profits are for a small business owner trying to make it.

[@Polimuni]

Nobody asked though.

[@cardion411]

@@Polimuni THAT PART!

[@Rew123]

That sounds great. Do those local places put out a consistent product time after time? Do they have apps to expedite pickup?

[@daquans310]

The guy barely even works.

[@ricksmith2127]

His job is to say “yes” or “no”.

[@jena959595]

​@ricksmith2127 Well he works 12 hours a day for sure; he just does not wine about it. And I doubt his day is done at 6 just because he walks the dog.

[@Rudzani]

@@jena959595No evidence he works 12 hours a day. He almost certainly works much less. Unless you have evidence that says he does?

[@jena959595]

@@Rudzani I could ask the same thing... what's the evidence he works less? I don't think people realize what it means to be a big manager unless they come close to that position.

[@jena959595]

@Rudzani that another issue with America. People who don't work 12 hours are labeled lazy. Here in Germany people who work that much are inefficient and slow. I get stuff done in 8 hours where others need 16. I have a high productivity

[@Chthonian121]

Starbucks is going to taste like water now

[@AnonymousGameWarden]

Lmao Americano with extra guac

[@nav689]

Already is overpriced trashhh

[@AnonymousGameWarden]

@@nav689 your momma sucks it down her throat daily tho... with a big ol smile on her face

[@charlech]

Sugar water

[@peteness9550]

So basically he’s moving from a customer demographic of yoga pants soccer moms and queers to a customer demographic of yoga pants soccer moms and queers. Complete shoe in, lol.

[@dr.shoemaker8502]

Starbucks is trying to cut corners with this hire.

[@stevenwoerpel1884]

He had a killer run at chipotle, what are you talking about?

[@Bad_Gnasher]

Did you not see the rise in Chipotle share price?

[@thatkatt_]

Couldn’t say it better

[@TheOrangeOverlord]

That only happened cos this guy cut portion sizes and increased the price. Now his dipping before it bites him on the ass. You gotta be stupid if you can't see that.

[@michaelraum3393]

I don’t think the OP is saying it will be bad for Starbucks’ bottom line, but that it will end up squeezing an already squeezed consumer.

[@Spoodabandit]

It’s gona be MUCH cheaper coffee now

[@conheo4]

With a burrito on the side.

[@matthewp1682]

It is gonna be much cheaper coffee now??? This generation is screwed

[@Spoodabandit]

@@conheo4 oh jeez and it’ll be 20$ for a burrito don’t forget the 20$ coffee. I know much better local coffee shops that make great food and amazing coffee for a single percent of the price

[@Spoodabandit]

@@matthewp1682 yes it is everyone is going to be spending our paycheck on 40$ coffee. Instead they could support local coffee shops who pride their work and food who deserve my money and have much better listening and people skills with good prices I’d rather spend 10$ on one of their coffees and know it’s going to the average person not some corporates who could care less

[@critlet]

When do you get a stale croissant that has seen better days, a chai tea (tea tea) latte, a burnt coffee, or an overpriced sugary drink?

[@ebbyjones3177]

He will now employ the same strategy at Starbucks. Reduce the portion size and raise the prices.

[@designbydavid]

He said he leaves by 6-630. Didn't the last CEO get flack for that? LOL

[@brianyoon7612]

Not if you're Brian Niccol. If you can bring Starbucks share prices up to 200-300 dollars over the next two years as per his track record, you can work from anywhere and even leave office at 4pm. His job is to make accurate business decisions to deliver growth. I think he will succeed.

[@licensed_beheader]

The issue isn't when you leave but the results. No one cares if the big man leaves his office at 1:00pm, as long as the shareholders are smiling every quarter then you can do yoga in office all day long.

[@iladelphi]

This schedule is every gen-z's work dream.

[@georgelane9738]

A normal 40 hour work week?

[@justincheney5125]

Lol the burrito was rolled wrong at the end

[@MattOliva]

This sounds like the easiest life ever of any CEO. As a CEO myself, I wish I could work 4 hours a day

[@Enjoyablewalks]

All these can be total BS .. when it’s sounding not real it’s not real

[@DonGriffinJr]

I can help you achieve this!

[@MrMattyG]

I am a manager, not CEO, and my hours of work easily double this guy’s.

[@haute03]

@@MrMattyG Mid-level management has to be one of the worst positions ever in a corporate structure. You get all the work and flack with a weak salary in comparison.

[@MrMattyG]

@@haute03 So true 🤦🏻‍♂️

[@lesliebrown5446]

My town just got a Starbucks a few months ago. I was excited!!!! Love Starbucks!!! Well the excitement lasted until I went in and had to wait 39 minutes for 2 coffees!!! I have not been back and that was in May.

[@putt7515]

What town just got sbux in 2024?

[@MaintwitterHandle]

3rd world countries ???​@@putt7515

[@brianbarch3649]

She’s in Antarctica

[@nro9450]

Supposedly they’ve been working hard to reduce wait times. Maybe give it another shot?

[@shawyonsharifi3394]

@@putt7515nah fr my small ass town has 3 Starbucks locations, not including the ones in the grocery stores. Ands. Pete’s, and a Philz.

[@musicmaster158]

I support local coffee shops and its usually better than star sucks

[@sandiegopizzaeater7174]

Seed oils are SO bad for you. He could have gotten rid of seed oils but chose profits over health.

[@sergioluis6977]

We all know that after that coffee in the morning there is a step in the routine he didnt mention😅

[@K-wx6ki]

chill work day lmao

[@brianyoon7612]

Really good vibes from this ceo. Starbucks got a real good leader.

[@TheOrangeOverlord]

Hahahahaha your an idiot or a bot. Starbucks is thankfully gonna tank because of this guy. His trick is reduce portion sizes and increase price. That's what he did at Chipotle and that's what's going to happen at starbucks, the only thing is starbucks has shit portions anyway. Hahahaha

[@ahmedsamooh2151]

He is the reason why starbucks is expensive. 100 million salary

[@DeOmnibusDubitandum76]

In for a longer commute now. CEO perks foster work ethic, that's for sure!

[@DavidNovaa]

Work 2 hours a day. Salary 70 million. Makes perfect sense

[@PG-lz5tw]

This guy probably… “ let’s just give them less coffee per serving”

[@joelm4847]

right the old less portion higher price trick

[@joy1415]

In Any Business You Should Always Ask Questions

[@pinyichang4680]

Thank you for the interview. I like this food very much.

[@oakbank899]

That’s called 1% off the American dream

[@937553]

Change the title to : Super privileged wealthy CEO goes to work in Newport Beach

[@HelloWorld-hb7yt]

starbuck's market value went up 20B since announced hiring of this guy, that's a win.

[@mithunkartha]

For the shareholders probably, not the customers.

[@TR-xb4ih]

he’s trying so hard to be relatable but it’s not working

[@jjk9275]

Are they now only going to fill up the cups halfway? Got to keep a legacy going right man?

[@sw4841]

Must’ve done something right chipotle stock went insanely high

[@starblazers01]

Good balance & process for being a CEO & familyman.

[@papi3071]

This guy makes me feel like I’m not underperforming 😂

[@aleksandrolkhovskiy4075]

this guy is quite charming.

[@richardwheeldon332]

Seems like a good guy!! Far better than most greed ridden CEOs

[@TheOrangeOverlord]

His buttlickers and bots are at it I see 😂😂😂

[@DoctorDoom69]

Imagine if this guy implemented a subway style section to the Starbucks menus ….BuckSubs 🌯 😋 ….edit they better pay me if that actually happens 😂

[@ohnezuckerohnefett]

Sure. 12$ should do it.

[@stevenotero2627]

Wonder if they skimp on his portions like they do regular customers ?

[@ScortchedYFronts]

How does one get into the 'POOL' of CEOs in the US?

[@user-xz1wy4to4o]

i swear they make these CEO guys in a lab or some shit

[@KuKapoor]

He makes his own coffee! He's not a coffee shop guy

[@user-th5hx7kl1l]

Merci beaucoup pour l'histoire de Brian Niccol❤❤❤❤❤❤❤❤❤❤❤❤❤❤😊❤❤❤❤❤❤❤❤ Millions of blessings, Esther St Juste

[@mikeyy9073]

Sorry to all the Starbucks employees

[@chkee17]

Conclusion 1. Be fit 2. Eat right. 3. Rest well. 4. Don't be afraid to ask questions

[@theanimeboy9953]

Wasn't this the guy who decreased portion sizes in Chipotle, which caused customers to stop buying there?

[@PeaceandLove0704]

I stopped going to Chipotle few years ago when they couldn't get the brown rice right. When talking to a couple of Chipotle managers, they always said "brown rice is crunchy". I should have told them to ask the Pei Wei cooks how to do it since they always cook it perfectly.

[@user-tg8xx1qw6h]

Shouldn't eat brown rice, much worse for you than white.

[@sams8502]

This guy is like a robot, I bet half of what he says is true. Bro probably has a private chef and trainer for everything

[@manonamission2000]

They are charging a dollar for tap water at Starbucks now

[@NoNameNumberTwo]

‼️‼️‼️

[@joelm4847]

really

[@xcel5203]

Change strategies or CEOs or get your pricing in order - the choice is clear for Moonbucks .

[@funnypapa4194]

This guy gonna make 115M at Starbucks. Sick

[@nikolas4965]

Fairly normcore routine for a CEO

[@juancolmenares6185]

This guy has the ideal lifestyle lol

[@francisrivers1111]

Chipotle quality has been down. Now starbucks. My wife will be pissed once the Pumpkin spice drinks tastes watered down

[@Bad_Gnasher]

Shares of Chipotle gained almost 800% during his tenure. Enough said.

[@justinwagner1078]

How did he do that

[@Fantaandcrackers2]

What a clown. So pessimistic on Starbucks as a consumer with him at the helm

[@brockfuller2074]

Dudes never been to a Chipotle in his life

[@maximo341000]

Ok😉. Thanks so much. see you!.

[@thewebstylist]

I made my first 4 investments about 4 yrs ago and Chipotle and Starbucks were my immediate first two choices… PLS bro Save my beloved Starbucks (after 3 price hikes in 2 yrs from my beloved $3.65 Trenta black iced tea daily to now $4.95 NO more of that madness for water w a tea bag)!!

[@owenzmortgage8273]

Misleading tile. Who care what coffee you personally like? What problem you can solve for Starbucks? Delivery the results

[@kinggamer_15]

Bro looks like Justin Trudeau ordered from Temu 😂😂

[@BigMoe1010]

I deleted my app months ago and have not been to chipotle since. The portion sizes got insulting.

[@Rode-e1o]

He looks like a model for Treasure Island Media.

[@HelloWorld-hb7yt]

dude probably ate once at chipotle during his time as CEO, otherwise he would know there is too much sodium.

[@kanupreiya_29]

He's so cool

[@galinajosefina]

So he works 9-6? Makes me wonder if he's genuine.

[@IAmMyBeloveds07]

Thanks for moving to Starbucks, my home away from home. So I was wondering, can we get a water fountain with hot chocolate in it? And during the winter can we have below 20 days where we can get a free hot chocolate if it’s below 20...or any degree you like. 😅

[@shreyq1q1]

Let’s make Brian successful and open up our wallets to now pay $10 for lattes

[@420_gunna]

Incredibly smooth NPC mind

[@Hello-Hi-Ciao-Hallo]

Why is this so important? Everyone has a routine, that’s it.

[@DrewDCohen]

This man is not real. He is the AI generated Chipotle CEO

[@nav689]

Local coffee joints>>>stardump

[@MrMountain707]

Dang, even a CEO's wife doesn't make dinner for him.

[@andrephillips7764]

Balance

[@ryanshaw2223]

Where did I go wrong? I am 55 and worked as a General Manager for four different restaurants for 30 years. My life: about 70+ hours a week, walks (none), cook at home (never), two three hour meetings a day (huh), about 100k a year (broken bones, missed weddings, funerals, etc...) I wish I was a white male sometimes. Does this guy think that doing this interview is going to make the regular joe like him? lol

[@DK412724]

The last CEO for Starbucks was Indian not white

[@ryanshaw2223]

@@DK412724and look where he is now?

[@jena959595]

Well he works 12 hours a day for sure; he just does not wine about it. And I doubt his day is done at 6 just because he walks the dog.

[@born2win262]

lol everyone mad because they aren’t getting a 2 pound burrito. You don’t need all that food. That’s why the US has the most obesity than any other country. You guys need to have everything super sized.

[@benthetrain69]

seems like a very good guy

[@Bravonewyork]

He makes that disgusting face when he’s eating lmfaoo

[@charlesjoseph730]

Dude this killed me when I read this. I laughed so hard when I scrolled back and saw him eat that quesadilla. The face was like “wtf is this…🤮”

[@Bravonewyork]

@@charlesjoseph730 that’s how you know people shouldn’t be eating that trash 🤣

[@bobbyaxelrod5959]

This guy is a British cigarette

[@robturner241]

Should say ruining chipotle instead of running chipotle

[@ElizabethHarley-ld3iv]

Even CEO's have no loyalty to their companies. So many jump ship when the opportunity arises. I don't understand why a CEO like him who enjoys their job and does a great job, moves on, often with no notice. And they leave with a wonderful severance package and signing bonus at the next company. It doesn't show a good example for the junior employees.

[@Chloe_playz608]

Starbucks will down like Chipotle level very soon 😅😅

[@85ABC]

Love this. A much more realistic CEO day rather than the standard stuff that seems all encompassing and not realistic

[@GUTOMOFFICIAL]

Maybe they'll finally fix the app?

[@divyak1392]

What ? This looks orchestrated schedule 😂

[@esaitellez6323]

So every ceo lives in Newport