Inspiring People to Change Their Behavior through FUN

They believe that the easiest way to change people's behaviour for the better is by making it fun to do.
This Volkswagen commercial is about one effort to get people to take the stairs instead of the escalator (presumably for the exercise). The company turned a staircase at a Stockholm subway station into a piano and videotaped how travelers responded.

[@mitchellthor5533]

Wow I sure did enjoy this here video.

[@jullpete]

THat was so awesome! I wish they would do that around here..I'd so be going on the stairs.

[@LizzieLouTx]

That totally rocked! :o)

[@supergirlnancy1]

wow thats just an awesome idea lol !

[@radiosification]

Or you could just turn off the escalator. That way you would save on electricity too

[@beautifulskyway]

savage

[@1DRock37167]

We really are simple creatures:-)

[@limitless1692]

curious and interesting project

[@deniselynn7944]

Cool

[@marcthelegend1]

Unfortunately this wont change behaviour in the long term, people here were using the stairs because its a novelty and interesting. I'd be willing to be money that the second those musical stairs were removed, everyone went back to the escalator.