Instagram is DYING. Here’s why.

[@VanessaLau]

Thanks for watching this week’s KZbin video! I’m curious what are your thoughts about not putting all of your eggs on Instagram? Comment down below! Get the Notion Content Planning Dashboard here: vanessalau.samcart.com/products/content-dashboard

[@dr.tasnuvatunna]

I was having the EXACT same thought! I get burned out of IG very fast with little return! I was contemplating YT as well and you saying that really give me peace❤

[@dr.tasnuvatunna]

I was having the EXACT same thought! I get burned out of IG very fast with little return! I was contemplating YT as well and you saying that really give me peace❤

[@lifeisgood9175]

I'm wondering about Pinterest. As a viewer, I often go to the creators websites etc

[@ElliotScottDating]

What email list provider do you recommend/use?

[@MiaCosco]

I totally have to admit I agree and I’m glad you included the caveat at the end about not ditching Instagram. It helps me nurture my audience waaaay better than with KZbin.

[@camharrison400]

I miss the old instagram where you see all the people you follow content. Now it’s just ads or suggested content.

[@Tazmanian_Ninja]

I actually think it's far/good they also surface suggested content. IF only they actually surfaced my content, and that of other creators. But most of us report close to zero organic reach nowadays. And that is SHITTY and GREEDY by MetaMark. And it's incredibly SHORT-SIGHTED. Cos they're KILLING Instagram that way.

[@ssj4gogeta130]

And getting locked out of your acc for no reason! Thx Fuckerberg!

[@xbulelo]

& the algorithm seems to incentivise stupidity & rash behaviour. It looks more and more like The Snapchat news feed everyday. 🤮

[@helloliggy]

Agree I barely see anything from people I follow things are just pushed onto me

[@john_lee_official]

agreed instagram is trying to be everything to everyone and when that happens you become nothing to no one 👌

[@ComplicatedSimplicite]

Well said

[@SasukeFan21]

Agreed 💯 glad I quit since June 2022

[@hhaannnnaahh222]

Damn true

[@LisaLee123]

This was deeper than Mariana’s trench

[@marishu4193]

Totally

[@MariaMilenovasArt]

I experienced that as an artist. I kept creating beautiful art which takes 8+ hours, and barely got any returns on my effort. It's almost impossible breaking through on Instagram. You have to be creating content ALLLL THE TIME like mass production

[@lindatannock]

I've almost got to the same followers on my tiktok in 2 months as I have in 6 years on IG lol 😆. IG just isn't getting out to people anymore 🤷🏼‍♀️

[@hihosh1]

You are supposed to be making your beautiful art for the love of it, not for the monetary returns, the returns are secondary

[@MariaMilenovasArt]

@@hihosh1 just on Instagram people were stealing my ideas for free 😂😭

[@DruidOneTrickDnD]

Same. I burnt out permanently from instagram years ago. Couldn’t keep up with the content demand as an artist. Put in so much effort for so little return and couldn’t figure out how to fix it. It may be possible if you make cute doodles very quickly and post them consistently (like samdoesarts did when he started to gain traction. 2 hour time investments for daily posts is much more sustainable.) and i did find that for whatever reason, my lower effort work tended to perform better for whatever reason. Regardless, instagram is dead, I don’t even sweat about posting there or visiting there often anymore. I feel burnt out just opening the app lol.

[@auroradlg154]

It's definitely not for artists. I know not every post has to be a fully finished piece, and many people suggest posting timelapse reels, but come one, not everyone can work comfortably while recording, or interrupt the workflow to take a picture or video.

[@Theoracle_1111]

Yup instagram sucks now. You're right it feels like a messy imitation of other apps mixed with tons of content from people you dont follow & sponsored posts, completely lost it's identity

[@ChosenJ17]

Definely agree with you this is went too far

[@Intenseconnection]

Yes. Instagram isn't the same anymore.

[@CrazyAlienLady051]

you can thank Mark Zuckerberg for that. they should've never agreed to sell to him.

[@fresca123456]

@@CrazyAlienLady051 he, himself, has no identity. What could one expect?

[@jaysouthmusic8230]

@@CrazyAlienLady051I agree I thought the same thing it went down hill after that happened

[@animals_amy]

It's so frustrating that Instagram is losing its identity and becoming more like TikTok. It's great to hear about KZbin monetising shorts more though! I'm posting more on Instagram this week so it will be interesting to see the results after a few weeks of posting more frequently.

[@ARichLife]

I know. I totally agree. KZbin strategy is my thing.

[@VanessaLau]

I totally agree! Good luck with increasing the frequency of your posting on Instagram! Let me know how it will go!

[@NourMoghrabi]

What about Snapchat ?

[@rabtechtutorialvideo]

I like ur content keep up ❤

[@CrazyAlienLady051]

they genuinely think that following TikTok off of a cliff is the future.

[@TheRocketN00b]

I have to add that, as a user, when I'm scrolling through Instagram lately, I am SO BORED. I don't know what it is, but Insta fails to keep my attention when it comes to suggested content. If I want to spend some time learning about things or being entertained for a while, I come to KZbin. If I need a quick distraction, I'll check out TikTok. I used to look at Instagram all the time, but I just don't feel drawn to it any more, because it's so dull.

[@0cean144]

Same

[@reichardtadrienn4361]

I thought it’s just me who doesn’t like Instagram😄 It’s just too much short information and feels a waste of time

[@caregiverinitaly]

During the beginning of the pandemic, I was ALWAYS on Instagram. But after awhile it became all the same superficial, touched up, trying to sell you something, toxic positivity. I think Instagram MAY gown down with, or shortly after, Facebook. Since they are both "owned" by Meta.

[@fatisummer9106]

Instagram used to be place with visually attractive contents, beautiful eyecandy things , now it's forcing people to boost their content and spend money to be seen ,it's not ab content anymore

[@trishasaikia4429]

I actually bcm v irritated whn people try to put lot of info on 3sec reels like bro wtf even are you trying to say

[@delamar6199]

I believe a lot of influencers who solely rely on social media platforms will have a tough time in the coming years.

[@jaysouthmusic8230]

I think so too

[@BookMattic]

I was a heavy IG user until 2021 when I noticed the shift from gaining a substantial following with 2-3 posts a week to literally no growth at all in 2022. You're totally right about using KZbin and Newsletters as the content is evergreen.

[@tbraghavendran]

What is that, newsletter?

[@gaston_rem]

@@tbraghavendran building a mailing list of users that subscribe to your newsletter.

[@Tazmanian_Ninja]

When I've posted something somewhat edgy/daring (which I think might actually appeal to those I resonate with / want to attract) I frickin' LOST followers - and gained none. Cos Instagram now has close to zero organic reach. So it's very very unmotivating for me to post something there. It's like, good content isn't rewarded.

[@BookMattic]

@@Tazmanian_Ninja yeah you say that's the case. Good content is not rewarded. I still post there because I have several loyal followers that still engage but there is rarely any newcomers.

[@authorrayrogers]

As a writer, I've found that keeping my social media strategy in the written space, (Twitter, Newsletter) has been really productive. I have a Twitter account, a personal website with a blog, and a newsletter. It's really worked for me. I wouldn't recommend it for everyone or even every other writer, but it's been a good mix for me.

[@tragicriots]

I don't disagree but the ones who hurt the most are smaller brands business or starter accounts. The chances of being seen is even harder if you aren't approaching instagram immediately with consistent content everyday. Can't be compared to those who are actively posting once a week with 100k followers, or even 6k to 10k.

[@yibatheshiba]

Right on the money

[@hameley12]

marie I completely agree! I found some old accounts with just shy of one hundred to one thousand followers and their products are more simplistic but very much needed for everyday use. ie. Independent entrepreneurs, small vintage boutiques, and some niche markets that most people don't know are there. Some of the pages don't have websites and the ones that do have a web link, their audience would have to Google or Bing search for them for the web link to be found. Some of the Instagram pages seem frozen in time, most of their posts are from years ago. But the companies are still on going through either YT, Facebook, Snapchat, Yelp, or other apps.

[@SherSharesBeauty]

Completely agree! I’m so fed up with IG as a creator. Definitely experienced burn out from this content hamster wheel and now, they’ve stopped pushing out my reels, cutting my reach by 80%! I’ve started focusing here now on KZbin, as well.

[@makeupandbeautycoachsamina5219]

AS A BUSINESS, IT'S EVEN WORSE FOR US.

[@jaysouthmusic8230]

I feel your pain and as a aspiring music artist myself I had to delete my music instagram because I had no engagement on instagram like I did with my KZbin channel and I got more views on my KZbin channels with my shorts and my videos

[@LifeWithBethandCourt]

I needed this vid today. I was literally on the verge of tears yesterday because our content all of a sudden started performing so terribly (even reels) despite me putting so much work in😭. I spend significantly more time on IG and w/ such little return it's making me feel defeated and burnt out. This video has made me realize I need to pivot our social strategy and that's okay. ❤ Also love the tips on how to maximize IG for stories, relationship building, and sales. Cannot thank you enough for this video!

[@SherSharesBeauty]

Same! You are not alone!

[@poogissploogis]

Me too! The Reels thing has been especially upsetting to me because I keep hearing that reels are the only way to get seen on Instagram now, and I'm seeing even less engagement on those than I am on my photo posts. I've been trying a lot of advice from online social media experts and nothing has seemed to help so far, I hope we can both find some success soon!

[@fresca123456]

Thank you for this video. As an artist, IG used to be perfect for us, and photographers. Basically anyone who sold visually. Now, with these changes, so many artists are frustrated. Keeping up with the Instagram algorithm is like having a new, second, full-time job. I do not want teenaged eyes on my content. I want art buyers’ eyes on my content. It’s too bad Instagram ruined itself. Greed and abandoning their core purpose in favor of flash. Many visual artists who don’t want to create video as a second job do not know where to go. Maybe a wholesale rejection of their algorithm by users will straighten them out. Maybe not. Instagram is pandering to the short attention spans of teenagers with nothing but free time on their hands in favor of making creators pay its’ bills by forcing them to spend money (time, skills, etc.) creating and boosting posts, reels, stories to a continuously dwindling audience of true potential supporters in favor of a group of teenagers on a rabid quest for bigger, faster, more and better. We are fools to pay them anything, or create a ton of content, to serve this population. Time will tell.

[@ForgottenFlicks]

Former product designer here. Apps are not made for users. They’re all businesses. They’re made for investors or Wall Street. Period end of story. You’re just made to believe they’re made for you.

[@katilaoyeh]

As a blogger, i do feel instagram has changed its core values to the creator (mostly ever since it was taken over by Meta) and those changes make me feel unsafe whenever I put my genuine content to the platform. it feels like once the algorithm shifted, your contents are buried or even on the same way as gone. Thank you for your insights again:)) Good to know not only i myself felt so.

[@shonenhikada9254]

What was Instagram's "core values"?

[@Gracemeetsglobe]

I started focusing on my blog

[@katilaoyeh]

@@shonenhikada9254 Personally regarding, it was a platform originally designed for people to share photos, or something like visual contents. So, many photographers, designers, artists, were on it.( it was long time ago tho) later, people put their business ideas or sharing info and knowledge, like a mini blog. It’s also something good to use. But now, it feels like mainly for short term entertaining, and prepared to display ads. Core value changing from user and creator to sponsor/business owner. This is what I feel;)

[@vannyall97]

This video is super important, I've been seeing a shift on Instagram algorithm lately and even posting EVERY SINGLE DAY the content is really not reaching as many people or having as many interactions as before (even reels). It's a huge concern for me since I'm a SMM and try to bring quality and growth to all of my clients.

[@ARichLife]

I totally agree. Every single day is very hard. But it looks like consistency is the key.

[@selmaaldn]

@@ARichLife same here

[@Inglescomgus]

Same!!

[@GillianLarmond]

I have the same concerns. It is frustrating.

[@vlo4829]

I've also noticed a lot of new followers are accounts that don't Like anything and just seem to add every account they can (ex: users following over 6000 accounts) as opposed to users who "Like" some content and follow from that. I find myself removing followers more...

[@Kika1623]

I also hate the Reels on IG. They are chasing TikTok. It’s boring and far less interactive than photo posting. The entire platform is a big ZERO in ROI.

[@jaysouthmusic8230]

It really is

[@JournalingWithNadia]

I've been feeling that instagram hasn't been what it used to be but haven't been able to articulate it well. It's sad that we see less posts from the people we follow. Even when you say you post every day, I feel like I only see 20% of your posts and see soo many "suggested" posts on my feed 😭

[@akkuchickoo]

I’m facing the same issue too. Although I’m posting everyday and improving it the reach has tanked

[@rabtechtutorialvideo]

I like ur content ❤

[@langaroyalqueen]

True. I only use stories because there is a big viewership there.

[@AestheticallyJess_]

I love your videos, but I also love the comment section. Everyone always has such smart and thoughtful input. You have created such a wonderful community of creators and entrepreneurs. ❤

[@rabtechtutorialvideo]

I like ur content keep up ❤❤❤❤

[@Ralphmeansbiz]

You’re gonna disrupt the industry with this one Vanessa! Great work & I totally agree IG better get it together!

[@rabtechtutorialvideo]

I like ur content keep ❤

[@poogissploogis]

Yes! I really hope Instagram sees the flood of frustration with their latest changes and does something to remedy it

[@katarinarealty]

I see the difference in the IG algorithm as well and haven’t seen significant growth on my account for months now as opposed to 2019 and 2020. It’s not realistic to expect people to be able to post daily. And you’re right, after a couple weeks the reels aren’t even being pushed out anymore even though they also take time and energy to create. I will be utilizing KZbin a lot more! Thanks for sharing!

[@Intenseconnection]

Same thing with my reels.I was thinking people just don't want to support clean skin care and cruelty free products.Its really the algorithms.

[@jaysouthmusic8230]

And when you post daily you will eventually experience a burnout mentally trying to keep up with the posting

[@malagatravel]

Couple of weeks?? 😂😂 Couple of days! Lol

[@janellemcleod]

So true. I agree. Especially the burn-out part. That is exactly what happened to me. That is why I don’t post on social media any longer (Instagram, Facebook etc) due to severe burn-out. This burnout literally took the passion and drive out of my creativity of my hobby/work, it’s drained me!!! I love KZbin though.

[@rubym3915]

I feel the same and I thank you for speaking up. Burnout is so real, a true dream killer. I think it’s taken me YEARS to understand that I am enough as an artists without posting everyday.

[@ShaunteDaurice]

I’m a SMM and I definitely agree. Reels used to create an instant turnaround for my clients. That is so not the case anymore. It’s super hit-or-miss now and it’s risky to create well-produced content because more often than not we find we’ve exhausted tons of time for very little payoff. Don’t even get me started on photos… you’re dead in the water if you’re not constantly posting video content.

[@ambyrblack]

Thank you so much, I truly needed this as I’ve been so burned out and uninspired with Instagram.

[@giachawala9432]

Yes same!!!

[@MaPa60]

I think the constant push for new content applies to all social media. It's what make people indifferent, and ultimately leave.

[@demarcusds95]

Agreed. We weren’t designed to consume this much information at a rapid rate. It lowers our attention span

[@Tazmanian_Ninja]

I don't agree. It seems KZbin (and Google search, too, actually) rewards high-quality evergreen content more). Rather than mindlessly imitating TikTok, Instagram should do more like KZbin: REWARD HIGH-QUALITY CONTENT. Differentiate themselves from TikTok's flow of dumb-ass self-absorbed narcissist content.

[@demonmech]

Funny how instagram want creators to be authentic when they themselves are a mash of other social media platforms

[@delmyvillanueva7669]

I have noticed a serious decline in my reels views dispute they claim original content would be push out more over trending sounds. I went from an average of 300 -2500 views per reel to 0 views to 100. Anyone else ?

[@BLAQMOONMAMI]

I've been considering reintroducing KZbin into my content mix and this was the confirmation I needed -THANK YOU.

[@VanessaLau]

That's amazing! Excited for you to start your KZbin channel again!

[@baldeagle4710]

rumble

[@theObscure3rd]

Instagram (and Meta in general) do not offer any solid creator support and their algorithm can take down content because it does not understand context and other languages around the world. They can also easily take down your account without any clear process to get help or support. In short, it is risky to spend money to grow on a platform that lacks support. Worse, if you are outside the US and Canada there are no monetization opportunities for you. A person could have 100 000 followers and over a million minutes of views, but you will not get any share of the ads that run on your content.

[@datastats2530]

Totally agree with you: I had a burnt out creating for instagram even talking in account that it takes so much time to create a video

[@rachel.isabelle]

As a photographer, most of us have been leaving instagram in drones for the past few years. Vero is becoming more popular for us, as well as twitter believe it or not! it just doesn't cut it for us anymore, especially cause it's priority is reels now. I'm at the point where we should all just boycott Instagram and teach them a lesson..they're never gonna change and give us what we want unless they risk losing money

[@Artist1974CH]

And whose fault that is? Mark Zuckerberg! He ruined Instagram after he bought it back in 2012. Throughout the years, I have noticed so many problems going on with Instagram. I tried to tell some people about the horrible FB-style algorithm, and other problems, but these people did not believe me and some were giving me personal attacks. The US Government was supposed to break up Facebook and Instagram but never did after being paid off by Mark Zuckerberg.

[@designertonio5801]

not gone lie, vero will never take over instagram because of celebrities, influencers etc. whatever vero is, it's not comparable to ig. neither is tiktok. no app will take over instagram. doesn't matter how may people leave ig. it wont affect them or the app. it's 500+ million ig users daily, so even if 1 million left the app. it will still be popular. Instagram will always be number 1 for photos. And as far as twitter. twitter was always popular. that's where people go to talk to people. twitter isn't going anywhere either. I do agree with ig trying to become tiktok, but that still wont stop people from using it. people use ig for photos, people use tiktok for reels.

[@Artist1974CH]

​@@designertonio5801 And who owns Instagram? A narcissistic greedy rich American white man! To "SOME" people, white man still seen as GOD! That habit needs to end. There is nothing great about Mark Zuckerberg and his products once more people wake up and find out the truth. But as long as people get their information from western mainstream media, they will never know the truth.

[@rachel.isabelle]

@@designertonio5801 I'm talking for professional photographers here...people who don't want to concern themselves with algorithms, making reels or putting their photos in a video but instead just want to share their art. Instagram for that purpose is not the place to be, it's about catering to an algorithm rather than sharing art. The way I see it, they obviously mustn't be doing that great if they feel they have to change to be like tiktok, seems like a move of desperation on their part to stay relevant amongst the younger crowed. Vero doesn't have an algorithm or ads and is growing in the photography community. At the moment it's just photographers following and supporting other photographers, not really any outsiders but who knows? Madonna is on it actually 😆 but celebs really aren't a concern for people wanting to share their art.

[@MarissaKCreates]

Hi there! I'm curious to know, do you or other photography peers use Pinterest as an opinion as well?

[@AwakenedCreators]

I have recently come to terms with this. IG is like a content black hole! I'm getting off the content wheel and taking back my power, repurposing my content on KZbin and my blog. Get traffic going to your websites folks! ✌🏽💚

[@emanurdesign]

PREACH SISTA. Thats why I no longer make reels on instagram. not wasting my time

[@LetsGoChaseThatTrain]

"Hamster Wheel." That's the most accurate description I've yet heard.

[@ElektrasLove]

I realized very fast that Instagram was exhausting and felt like a hamster wheel. So much effort for something that just disappears essentially.

[@GavinKohAquascaping]

Well said Vanessa, good for you on being able to pivot and be open about it. You are one of my favourite content creators and entrepreneurs that i've followed since day one!

[@artzan2022]

i am new to social media but i noticed the same thing.. i was posting mostly often mostly every day and had interest but since recently i only post once or twice a week it seems that i am not getting rewarded.. defiantly IG has changed and it’s crazy to going after it.. i enjoy drawing but i am not going running after algorithm.. why creators blogger are not doing anything about it.. can we oppose and stand against it .. we are not robots!! .. thank you for bringing this up..you were first person on my homepage youtube channel .. never seen you before or hear you.. but i like you already! x

[@Zomatime]

I mean on your terms i believe is a little bit easier to do a lot of stuff since you have grown into this size already, but what would be your approach for smaller brands and people who is starting out? start on KZbin and then diversify to Instagram and Facebook?

[@clairekesh]

I can't thank you enough for laying this out with so much clarity. I feel more inspired to branch out with my business on other platforms now. Thank you!

[@CasualStyleDrew]

A podcast is a great platform for growing your Instagram, KZbin, TikTok, and Pinterest. Just mention your social medias in every single one of your episodes.

[@tbraghavendran]

What is podcast?

[@MichelleZareiFitness]

Love this! I started putting more focus back on KZbin, instagram is too much right now. And I agree I care way too much about my mental health than to burnout on insta!

[@sixpackpiggy]

Got up to 20k on Instagram, but seriously it took so much time, effort, and deterioration of mental health to get to that level. The result was still worth it in regards to gram helping me sell my service (training) online, but definitely it’s one of the most greediest, profit loving, superficial, and dopamine driven platform. This is just my opinion tho.

[@Vanessa-to2ep]

I loved this video namesake!! I just wanna do my thing, chill, more authentic. But Instagram is driving me crazy and in the end, I chose just to step aside from this crazy world. But listening to you I got hopes and new batteries! Thanks, you're great!☀

[@createwithkas]

This was brilliant and the exact PEP TALK I needed to hear! I used to get 200+ likes per post now I barely get 50. It takes hours to create, edit, post and the return is "you can't sit with us." 😅

[@r.j4449]

I agree. Instagram don´t show my posts even to my followers!. I work hard to upload piano videos and artistic creations and then all dissapear. Not even hashtags work anymore. I don´t think I will continue to post anymore. And of course I don´t want to be a slave of the platform and being uploading content all the time because art doesn´t work like that.

[@vivicamorey]

Vanessa I am following you since 2018 and found a lot of value, also looking for purchase your course. Thanks vanessa. I broke during pandemic my mental health was too bad but your videos give me clear way to go ahead.

[@VanessaLau]

I appreciate you for your support since 2018! This means a lot! Thank you and I hope you're doing better now!

[@lmcalo]

My first choice is KZbin! I prefer YT over the rest of platforms. YT is my main platform and my alternative platform is Instagram. 🌸🧡🌸

[@vlo4829]

It would be nice to see a video where you talk about the issues of Instagram and how you would like to see it addressed (or how you think it could be addressed), along with any new features you'd like to see from Instagram. There are so many videos about "How to grow on Instagram" that promote whatever Instagram implements without any critical analysis. I guess the aim is to always "be positive", but more criticism would be nice to see and possibly even make it clearer to Instagram what users want and don't want.

[@shomshomni2314]

Lol you work for Instagram / Meta don't you?

[@vlo4829]

@@shomshomni2314 If I did, I'd already be giving them an earful about their decisions...

[@preciosaarlisia]

I remember when I foreshadowed this way before TikTok became super popular(it was when they were still musically or when they just made the switch to the name TikTok) and when insta removed the likes. It was right before the pandemic I just finished my digital marketing classes. And I commented on 1 of your videos about this and I was told I was over reacting now look at where we are today …hm surprise surprise.

[@EW_Studios]

This is so validating and I have the stats to prove it now: last night I posted a reel and a short - same exact content. The reel has had a whopping 125 views… meanwhile my KZbin short is sitting at 1,335 views!!! 🎉 glad it’s not too late to stay ahead of the game

[@plantifulalexandra]

100% agree. I'm not even offering Instagram services anymore and just stick to webdesign + pinterest marketing. For myself I use a mix of Instagram, Pinterest and blog posts.

[@victoriaa.4911]

How do you do Pinterest marketing please.

[@aureliaphilosophyofyum]

THANK YOU for your honesty, Vanessa! I saw a post on your Instagram a month ago about the longevity of KZbin videos and it hit me like a ton of bricks: WHY am I spending all my time on Instagram missing the "glory days"?! I've started my KZbin channel, followed your banner tutorial, and installed TubeBuddy and I'm committed to posting a video on KZbin every week for at least next year. Thank you for sharing your expertise and helping me choose a more constructive direction for my content creation! xxx

[@MollysFineArt]

YES!Thank you Vanessa!🙏

[@LavenderLushLuxury]

I agree 100%. I loved Instagram back then it's just so much different now and not in a good way I used to get like 30 likes on a picture photo or selfie and now I barely reach like maybe 11 or 14 likes per post 💔👌👍😭😢 this KZbin video hits it spot on on the topic nice great good video

[@KWSHOPS]

Loved this video! On IG our video content feels disposable and I pretty much just make videos when I feel like it. However regarding BeReal- I’m skeptical about it. Posting where you are and what you’re doing in real time seems like EXACTLY the type of thing people shouldn’t be doing for safety/privacy. I’m dubious- and if that’s the way socials start going- I’m out 🙅🏽‍♀️

[@ARNABOSS]

today you have earned my respect for this frank discourse❤❤❤❤ instagram as a platform is TOXIC for new creators, sply those who are young as it destroys their lives and gives nothing in return other than short lived dopamine kicks

[@ricardorides]

hi there, I couldn't agree more. excellent video. I was kinda popular on IG but I literally burned out - so much so that I left social media completely to recover and got a day job again! only now coming back and taking my own time focusing on my niche only since this is now a side hustle for me . IG is totally dead for sure now - it's clear to see: unless you post 3-6 times per day it's unlikely we get seen at all. I have now some 40 subs mostly family who don't even care about what I post there. now it's all about creating 1 single sneak peek content that goes on all platforms once every few days and are all directing to my new YT channel now 1 week old LOL . interestingly enough, my shorts still pop up on friends accounts days later, not too bad - on IG they stop hrs after posting as we are are being pushed all these random stuff. IG has indeed sacrificed everything and now will pay the price for the grind they created.

[@MelodyMiroir]

I'm curious, what do you suggest for artist who is searching for an easy way to make a portfolio on social media ? I used to use Instagram a lot back in 2011, when it was a photo app. My art grew a lot. I left IG on april 2022 because I was exhausted. I have a youtube chanel and a mailing list. But I miss the "community" and "easy portfolio" part. I open a Discord chanel and it's quiet good for now, but I have to say, Instagram was really good for visual artists.... I've tried Vero, but for now, it's not really engaging (and it's almost only photographers, not painters / artist).

[@KCWorld-rz3tx]

Influencing isn't a long term job! Influencers come and go so quickly. Some make it big and others get forgotten about. Hence why you should NOT rely on influencing as a full time job!!! No one wants to actually work any more because they are wanting to become an influencer. But you know what a good influencer really is? A good influencer has a real job and things not handed to them and show people the real life things!!! That's what I consider an influencer!!! NOT someone who just makes random videos to try and become famous!!!🙄🤦‍♀️

[@prettybrown6247]

I agree with you so much. I wanna be a content creator but I’m not about to depend on it. Idk why this generation is so caught up on being full time influencers as if its extra reliable or something. Social media has really gotten into people’s heads and it’s so far from what reality really is.

[@backwooddesignco]

I find all viral videos are weeks old, so they’re definitely pushing older content. My videos get pushed out for a month sometimes. You’re absolutely right about everything else though! Always appreciate your content. I’m burning ooooout

[@backwooddesignco]

Maybe I just misunderstood and you probably just meant it won’t start pushing out old content if it’s not already gaining momentum prior to that

[@VanessaLau]

Yes, unlike KZbin your old content from years ago can still be found by others up to this day.

[@backwooddesignco]

@@VanessaLau Absolutely! I somehow, miraculously got monetized and reached over 1000 subs by fluke.. but I really do want to put more focus on my KZbin. I feel overwhelmed now as I also run a full time business. It’s the same business that I want to share on KZbin though, so I’m working on making the time and going to try to start implementing your tips and advice 🙌🏼 Thanks Vanessa!

[@tristen_grant]

Instagram does feel like it is dying. I don't post as regularly as they'd like but when I do I get nothing but bot "promote this on..." comments or people just wanting me to follow them.

[@kellymcdonell9687]

My kids told me tik tok was the way to go if I wanted to create a channel. They only use instagram to chat with people they know. It’s kinda like Facebook for teens.

[@ShaddyRaddyWorldMusic]

Tik Tok has a far better algorithm!😊

[@jacintorojas4137]

Sadly I'm burned out too, I made sneaker/photography page for my instagram and it is basically tanking every single day no matter how good or interesting my posts are

[@jaysouthmusic8230]

That’s why I ended up deleting my music account and just post and upload my content on KZbin instead because of the engagement I get from KZbin

[@lunazamoraart]

I have been thinking all these things you have said. It’s taken me about 6 months to realize the benefits of posting long form and then sprinkling short form as a redirect. You are so right!

[@devarni]

Interesting post, thanks Vanessa! It really seems like the next generation is saying goodbye to Facebook and Instagram. KZbin and TikTok are probably the platforms to be on right now. Facebook is still important but in a different age group (more in the 40-60 range). Short videos ("Reels" or "Shorts" on KZbin) are also a big area. Once created it can easy be postet on all plattforms (they all use the similar format but with a different allowed length)

[@plamenvasilev]

Let me just say that this is your first video that I'm watching and this content is really good. I love that you are thinking of your content like an investment as it really is. Those videos on youtube will pay off in time just like dividends pay you every other month or so. Keep up the good work! :)

[@weddingproceo]

Provide consumable value! You need that email list above all. Any social platform can change or delete you anytime.

[@VanessaLau]

Yes! exactly!

[@retrosuperheroart2202]

So true! As an illustrator, instagram used to be amazing, but now it's forcing us to make reels. That could be animations for illustrators, but they take sooo long to make >

[@Artist1974CH]

Instagram hey days were already gone ever since that prick Mark Zuckerberg bought the platform.

[@lauren.tamayo]

This was really insightful! Thank you 🙌🏼 I’ve recently found myself thinking about creating more content here on KZbin (I posted my first video in the last week of our home tour of our shipping container home that we also Airbnb) and so far it’s gotten more views than I was expecting, since it’s not necessarily related to my business but now more than ever I’m really considering making KZbin apart of my strategy!

[@stefaknee]

So true!!! Thanks for the video ; it’s so frustrating 😫

[@saltinastreams]

This is so true. I went from 500k+ views on instagram reels, rapid growth, etc, to a extremely low views and slow growth as soon as they changed the algorithm in the new year. Whereas in other social platforms, it's normal lol.

[@luluhoney1902]

What other platforms do you use?

[@lifespanwellnessbeauty-60i64]

Exactly.

[@aohamer]

Such good info here!! I absolutely love KZbin ❤️ Shorts are a bit frustrating but I like that they are now separating them from the long format videos. I loved Instagram so much, it's sad to see them completely lose what made them great. I've never heard of BeReal, imma have to check it out. Thanks Vanessa 💕

[@rabtechtutorialvideo]

I like ur content keep up ❤❤❤

[@lifespanwellnessbeauty-60i64]

Instant content hamster wheel is right! Instagram started dying the minute they stopped letting people see the "likes." It's really frustrating to post and not see if anyone cared to view your post or liked it. I don't really see the reason behind doing that. It makes me not care to post. If noone is going to see it, what's the point? I'm sure this change has many others asking themselves the same question.

[@AbelVlogsRD]

Instagram just fell off when they decided to be like TikTok. They don't even show your posts to your followers and the hashtag game is as confusing as ever. I have a 42k followers account that only gets around 200 likes. And i swear it's an organic account

[@dragottaOWO]

Same i used to get around 50 likes now they don't even know that I posted 😖

[@jaysouthmusic8230]

I agree with that they should have just stayed in their lane to begin with

[@PierceJPeterson]

IG Reels views have been tanking hard lately

[@TheAgingGames]

Great video, Vanessa! I really agree with you. I'm also very frustrated with IG at the moment and just opened a TikTok account as well. You're also right about KZbin that your videos will be seen months and even years later. I just find the inconsistency of views on shorts at the moment a bit frustrating. Hopefully, things will get better.

[@carolyns.ramirez3412]

Honestly really fustrating if you need help with any of your social media account the recovery genius who helped me can fix's yours as well

[@AL-cu5gi]

totally agree.. Meta has seriously ruin the authenticity of Instagram. So disappointing.

[@angelaneeley207]

Good!Instagram has been shown to have the worst affects on girls mental health of any social media platform along with Facebook.It’s good that these platforms are dying and hopefully better ones(such as KZbin who has the most chill mental health affects of any platform)keep going or take your place.

[@imysticcal4671]

You just helped me break through SO many blocks!

[@laceyc412]

I am not a content creator but however as a user of Instagram I find it very annoying when I follow someone and I'm constantly seeing them in my news feed. That's something I noticed recently. Soon as you follow a page you'll see about 10 posts from them. It becomes overwhelming and I instantly unfollow. I believe alot of platforms have become so greedy to the point, using the platforms feels like harassment. It's not fun anymore or anyway of controlling the algorithms or ads so it's like they're forcing mind control on us and wasting our time, data and life on useless stuff we don't even care to see. Even KZbin has become annoying with only promoting and pushing certain content and creators. I'm concerned about The future of social media.

[@JessicaBrownHeartfeltfreedom]

Thank you for all your helpful and generous content ✨️ I love seeing your precious fur babies in the background 💖

[@ayannafit2441]

That's exactly what I was going to suggest... Take older pieces, break them into pieces and permutate into "new pieces". I don't know if they compare to your first older stuff so this might help for longer

[@justbecherisha]

For me, I’m currently blowing up on TikTok. What I’ve done on TikTok in 6 months I couldn’t do on Instagram in 6 years. Every vid has at least 20k views and I’m now focusing more on transferring my TikTok audience to my new KZbin channel cause KZbin has so much more longevity. I soley use Instagram to post pics and repurposed TikTok’s

[@RyanHoltz]

Instagram got lost! And distribution is everything. I agree with what you said Vanessa! There is a ton of organic growth potential on LinkedIn too!

[@MrDac0wgirl]

Instagram has hurt their best base - people who create beautiful photos, and people who like looking at photos - not videos!

[@alysiamiller1629]

I agree. I follow someone on Instagram but never see anything?? I loved when it was all in time order of who posted last

[@giachawala9432]

I feel like this shift has even been the last few months. In July-august I felt like the content was reaching more people and now recently I feel like my videos are not reaching The amount of people I would like to reach. It’s funny to talk about mental health because my whole page is about mental health being a psychologist in training. I just don’t think it’s worth trying to post every day. I think I’m still just going to post to 2ish times a week and accept that it’ll be very very slow growth. Good info Vanessa. Thanks so much

[@mrsbsantiago]

It’a true! I felt the burnout. I’m an artist and it pushes me to create a new art everyday because of Instagram. 😢

[@michaelallen4090]

Recently found you and thank you for the 2 videos I've seen so far, new to the game and find your insights balancing among the many voices. 🥰

[@artemorbid]

Gave up on facebook long ago and instagram is becomimg terrible

[@user-qq9qi5xw2r]

Would you recommend starting a KZbin channel now for artists/illustrators?

[@glorylfeliciano]

This is great info! 😊 I just hoped on the KZbin train. It’s a great experience and actually loving it. IG definitely has changed so much and it’s not the same it used to be. 😔

[@jaysouthmusic8230]

It sure isn’t and that’s why more people are leaving instagram

[@SamVanderWielen]

Yes Vanessa! So true and I fully agree.

[@SherifaNakalema]

Thank you for this video. I was already thinking the same. KZbin is actually showing our old videos more!

[@cheriemendez4292]

Thank you Vanessa! This is so informative!

[@DearEva.]

I’m finally entering phase 2 of starting my channel. This is helpful to know!!

[@Simplyluvly]

Oh, it's what I felt a long time ago when my subscribers in Instagram always stuck or even decreasing. Now I give up on IG and focus on short video on KZbin.

[@ap3008]

Instagram is becoming more and more like TikTok, and it's losing it's identity. I used Instagram for finding new products to buy/new places to go to...inspiration. And honestly...I hate Instagram shorts because they take away my time without adding to my original goal (to find new products). I loved Instagram more as a photography kind of content and I also can see products more easily through images (rather than videos). It also is more minimalistic than Pinterest, which I loved...and also I loved that it has direct links to products (unlike Pinterest). But...because of the video content of Instagram, I find myself browsing Pinterest more if I want inspiration. Now, don't get me wrong, I like shorts sometimes and I find that shorts are more suitable more KZbin (where I watch video content primarily).

[@EmmaCruises]

I always wondered how you replied to the keywords on Instagram! AMAZING. Thank you.

[@LilCraftyNook]

Yes!! Great minds think alike! I totally repurpose clips from my KZbin material! (on both IG and TT) You are fantastic!! 🎉🎉❤Thank you SO much!!

[@farihahfuaad]

Thank you very much for speaking out about this. Much needed