Introducing the New 2024 Ford® F-150® | Ford®

[@s.weissenberger8102]

That's the kind of great epic truck commercials every brand used to have and i gues everybody loved them.

[@wadesworldtv]

I can't wait to buy a new 2024 when I can afford it in 2030!

[@kieranercolino2221]

Same here! 🥲

[@andrewfelt935]

I can afford it now. Don't sleep on these stubby V8s, will be rare in the future.

[@DWH300]

@Wadesworldtv - Great! Something to look forward to. A new pre-owned pick up truck or an improved career path that pays better.

[@jeffberg9522]

Well, I like how the info-tainment display is actually built into the dash instead of being an afterthought external tablet as in the current Edge and Explorer lineups.

[@TheKansasDude]

On Fords build and price website, the 2024 f150 XL regular cab short bed comes with the 5.0 Coyote as the only engine option and 3:73 locking differential! Freaking badass

[@echo1172]

That’s awesome! I wish they offered the XL completely stripped down with rubber floors, tweed upholstery, and a lot LESS of the tech. I want a truck, not a computer lab 😆

[@noureldin2760]

Oh wow now im stoked especially since the xl now also comes standard with 12 inch display this is great.

[@TheKansasDude]

@@noureldin2760 My thoughts exactly.

[@GhostlyGhille]

​@@echo1172tweed? Who wants to sit on tweed..

[@sdlausen1]

Correct. That combo is WAITING for the FP700 supercharger package.

[@wheelsmcdealsace]

this the one were it cost 5k to replace a tail light?

[@FrequencyOfThought]

6K it's gotta be recalibrated by a Ford tech tool

[@nativeoutdoors1780]

Haha idk about ford but toyota and dodge and chevy have this issue too

[@stevesouza552]

Don't hit stuff then you don't have to replace it or buy the cheaper truck $55 to replace the hole tail light on an XL

[@FrequencyOfThought]

@@stevesouza552 "don't Hit stuff" because accidents never happen right? What a dumb comment

[@wheelsmcdealsace]

@@stevesouza552 someone didnt see the video for reference to the comment

[@zh9119]

You'll spend $100k in a truck that'll be more expensive than your whole container food restaurant 😂

[@aknadiri2520]

Tru

[@MiguelOntiveros997]

Them briskets will make money 👍🏽

[@Virgo_Victoria0830]

⬆️ They sure do. A lot of small businesses that sell food/drinks…from BBQ, to beignets and coffee are extremely successful out here in Fort Worth.

[@DaBuffNerd]

And he'll make that back and then some. lol

[@sporttracxlt]

Love the look of the 2024 F150

[@georgiabowhunter]

No way that guy can afford a new $90,000 F-150.

[@chunkafunk81]

lol

[@eddyflo2978]

His hair gave it away 😂😂😂

[@zh9119]

You should see the Mexican guy who installed my sod. He makes around $2 million a year. Yes, if the guy has a container food restaurant like the ad, I agree.

[@sporttracxlt]

I think you can’t afford it, that’s why

[@GhostlyGhille]

​@sporttracxlt it's always the guys that can't afford something like him projecting who couldn't own things.

[@williammaceri8244]

After all these years, there's still nothin🎉g like a Ford! Ford, Mercurys, Lincolns, and F-Series are the only vehicles I buy. From Henry Ford himself, the Model Ts and As, the Thunderbirds, Mustangs, and the double-sided key in 1965. Ford is an American way of life.

[@violentshemp7776]

that's NOT a 5'colock shadow on this guys face

[@Bobsters_1234]

les go heads up display? and everything else? lets goooooooooooooo

[@nate8930]

Awesome, so what's the price now.. $150,000 ? ..let me break out the monopoly money.

[@awmustang]

FINALLY Ford gets in on the heads up display trend.

[@rayrussell6258]

waste of money. Try to see it on a sunny day. lol

[@DylBuilder1]

Just another distraction in your face.

[@AmbulanceWaitTimes]

Please release in the Philippines. I couldn't get my hands on a 2023 model canvassing this late in the year

[@thetimeisnow4147]

I don't have enough years on my life to ever own a new truck. I am 54 and 11 years from retirement.

[@chrisfairnot6522]

Built Ford Tough 💪🏾

[@montanamtngirl]

Amen!!! I love my '13 F-150!!❤️🤘💯

[@rayrussell6258]

Not if the driver needs a computer to tell him if he backed up to the hitch ball correctly, that's limp and lame stuff, not tuff.

[@brianburgess3638]

Sorry, no disrespect, but as a blue collar worker with a 2013 F150, I can't see going forward how we will be able to afford these truck's? I've had nothing but Ford F-150's, Ford Taurus's, Ford Mustangs as we are a Ford family but if something doesn't change in the future because my paychecks are NOT keeping up with the cost of these new truck's, I may be having to make some very difficult decisions. 🤔

[@allenbrumbelow7351]

It's not the Ford company fault. It's the government fault for speaking money we don't have. If they keep spending money, we don't have we will become a 3rd world country 😊

[@tmurray12]

I will be buying used. Still in a 2010 myself. Might upgrade to something a little newer but will never be able to afford a new off the lot truck.

[@GhostlyGhille]

Don't buy a top trimmed 90k limited ?? Get an STX for 45k maybe, 50k for a 4x4.. ?

[@themidnighttavern6784]

Ford maverick.

[@themidnighttavern6784]

​@@GhostlyGhilleOr just get a maverick/ranger. People are acting like the only new trucks that exist cost 70k or more. No, it's just like we're saying, don't buy a luxury truck, and you won't have to pay a luxury truck price.

[@DylBuilder1]

yay Ford! thanks for keeping it looking like a pickup truck and not an exotic car, and I'm SO glad that the 5.0 engine is still available! V8 forever! 🇺🇸

[@jdotseven]

Is it going to be a new coyote?

[@DylBuilder1]

@@jdotseven Doesn't look like it, still the 5.0

[@ToddRGuy]

Now if they could only stop pricing them like exotic cars, we'd get somewhere.

[@AubryBarnes]

Tell you I'm getting ready to go to sleep take my glasses off and I'm done

[@DylBuilder1]

@@ToddRGuy Agreed

[@Effingslackin]

Not gonna lie, this was a dope advertisement.

[@PRMBBQCo]

We built that smoker pit.

[@johnJohn-dz4ex]

They finally added HUD!! I'm actually hoping they will add it to the 2024-25 Expedition.

[@echo1172]

I wish they offered a version of the F150 completely stripped down with rubber floors, tweed upholstery, and a lot LESS of the tech. I want a TRUCK, not a computer lab 😆

[@WatShmat]

I think a lot of the features shown were options. They sell the base trims / fleet vehicles as well that are pretty stripped compared to this.

[@sdlausen1]

You can... It's called the XL trim.

[@aknadiri2520]

True. I dont know what all the bs " platinum " is for.. Its almost like trucks are becoming sport cars

[@heterodox3487]

​@@sdlausen1No you can't. They all have a digital dash, you can't get analog gauges. Max tow and payload isn't an option at all.

[@ForRealConfused]

5.0 baby les go!

[@solomon2941]

That’s my pit!!

[@PRMBBQCo]

We built that smoker pit!

[@mcgeedarion]

Excluding the tailgate how is this different from the 2023 Limited Powerboost model?

[@BrianBourgeois-]

just refined there are always things that are done that are never advertised.

[@ghostmofo5829]

You didn’t see the heads up display?

[@skrsys]

The front end is totally different

[@mcgeedarion]

@@skrsysnot really

[@skrsys]

@@mcgeedarion new grill, new lights and Raptor & tremor got new modular bumpers

[@jimmieb1970]

First off let me say that I am a lifelong die hard fan and owner of Ford vehicles. Ford has lost touch with the average middle working class. The Midwest farmer doesn't need a $100,000 truck. We need a reliable work truck that is strong and built to last. Not a street cruiser/ date night truck. This goes for the F150 and F250.

[@alexjimenez997]

I think there are lower models with all these features what ive heard of

[@SolidMango-gh3jk]

Definitely not build “tough” anymore. More like built fragile and crude without pride.

[@alexjimenez997]

@@SolidMango-gh3jk fr man, I love ford. Always grew up with em, I just hope this batch dont come out bad

[@Qahtani505-x8k]

I really love the F-150 It’s the best truck ever 😍

[@bossman927]

Beautiful

[@Adrian_Alfredini]

Speaking on behalf of everyone in Australia when I say we wish the Ranger was built in America also. Would love an F150 but by the time theyre converted to RHD and landed down under the base model is over $115,000 🤦🏻‍♂️

[@edwardsr70]

The ranger is built here in Michigan USA.

[@marvinh4893]

@@edwardsr70 the Ranger is also produced in germany and africa

[@JC-zg4xe]

@@marvinh4893And the Australian delivered ones come from Thailand

[@yohan1996]

Hey Ford when are yall gonna bring back the Crown Vics

[@GValenz81]

I dont undestand, why there is a feature that allow you to take your hand off the wheel?. Is there a specific porpouse for this?

[@knuttsackjones3094]

People gotta keep up with their social media BS and paying attention in traffic is far too much work them

[@NP-ek7dl]

Impressive. Not sure they will last as long as OBS's from back in the day - that's a lot of electronics. Can they put some of that in a Ranger at way lower price ?

[@GypsyDaenger]

I mean the top ranger is probably 30-40k cheaper than the model shown in the video.

[@themidnighttavern6784]

Modern cars have a few thousand parts, modern jetliners have a few million parts, operate at -30 degrees Fahrenheit, have turbine engines spinning insanely fast, are subjected to intense abuse constantly, and despite all of that, they're some of the most reliable machines in the world, because they're properly maintained. All of which is to say complexity doesn't really factor into longevity, it's all about how you treat something and maintain it. Most of the plane crashes caused by mechanical failures were brought on by insane neglect by the airlines, it's basically the same with car ownership.

[@rayrussell6258]

sure, but who needs it?!

[@CarAddictUK]

Wish you sold these in the UK, we love your pick-ups over here!!!

[@taylordunasophia4957]

Ford F150 is sold in Australia

[@ozgurmetin5205]

Ford is the King of Trucks 👍

[@shantanupatil_author]

I really loved the commercial. This seems like a versatile machine with so many applications other than just transportation.

[@blockhead1346]

Great song. Makes you wanna be a lumberjack and wear high heels.

[@knuttsackjones3094]

Also stockings and a brassiere

[@noahkidd4674]

Working man’s truck, that the working man can’t afford..

[@thetimeisnow4147]

Should come with cap and sleeping bag because if you want a new truck you will be homeless

[@Afshin-rw5et]

​@@thetimeisnow4147😂

[@themidnighttavern6784]

Just don't get the fully loaded model, problem solved. Or don't have kids. Raising a single child from the age of 0-18 costs more than 300k on average, and is going up.

[@Afshin-rw5et]

@@themidnighttavern6784 kids first Iron second

[@themidnighttavern6784]

@@Afshin-rw5et We can agree to disagree.

[@Rinzlxrevn]

Built tough.

[@wannagofacofflavazza6809]

Replacing a light bulb was the easiest thing now you have to make an appointment, all designed to shake down the customers

[@samesouthwest8674]

For tech here, it’s still really easy to change a bulb…..

[@skrsys]

Factory LEDs should last the life of the truck. 30-50 years of regular usage

[@herraestra2154]

Looks clean 👌👍

[@trevonhaywoodandtaylorhaven]

I have never seen this next generation 2024 Ford F-150 like this. But, I love it. Can’t wait to be sold at the Ford dealerships across Massachusetts!

[@wannagofacofflavazza6809]

You must be paid to say that

[@johnt6673]

Some of the features are carryovers, some are new and very innovative. Love them. Wish they would of upped the horsepower on the engines., but this is just a mid cycle refresh..

[@longshot82383]

Do you have 100,000 to drop on a 1/2 ton truck

[@trevonhaywoodandtaylorhaven]

@@longshot82383 yes.

[@blockhead1346]

Can I press wild flowers with this truck?

[@jasonarbour1616]

The dude actually put his seat belt on to back up to the trailer 😂

[@allenbrumbelow7351]

Yeah only sissy and females wear seat belts 😊

[@jasonarbour1616]

Makes perfect sense to buckle up only to move the truck 10 feet to the trailer. Can't ever be too safe

[@rayrussell6258]

Lawyers were on the set!

[@NateHadaway-lx2fy]

Where are the bed steps like the Ranger and Super Duty?

[@808smycarbreaks_9]

Ford I’ll be real with you, the clientele of a platinum hybrid F-150 are going to be business people that will rarely ever do anything that would mess up their suit. The truck’s going to cost over 80k and almost all the luxury features that a navigator would have. The most a more hands on working guy would ever buy is a brand new lariat if not a used king ranch, but maybe I’m wrong.

[@ghostmofo5829]

Just sounds like you can’t afford that super nice truck you love but maybe I’m wrong.

[@rubyzuraff7358]

Ford realizes who their clientele is for these trucks that's why it has trailer back up assist lol

[@DylBuilder1]

True nobody who tows equipment for a living would get a hybrid, myself especially. But that doesn't mean someone who does that stuff wouldn't want a nice truck. If your truck is what you spend a lot of your day in, you want it to be comfortable.

[@808smycarbreaks_9]

@@DylBuilder1 and while I can understand that and even go as far as to agree with you, my stubborn opinion stands with using a truck for truck things. But all in all people just like trucks and SUVs here and that’s just the norm

[@DylBuilder1]

@@808smycarbreaks_9 I completely agree that a truck is a truck. It should be available with a long bed, regular cab, an AM/FM radio and basic interior that you can wash out with no carpet. I mean now even the BASE model has a huge 12" screen, that's ridiculous for a BASE truck. But, now that's the new norm, which means we aren't going to "downgrade" and go back to what a base truck should be lol

[@TaylorMadeTex]

Freedom isn't free, these will set you back $98,000.

[@Mohd21_]

الله يرزقنا

[@lukeumana8785]

I have a 23 powerboost lariat with all these features with the exception of the heads up display which I hate anyways! So I’ll stick with the 23 I think

[@lennoxwelds]

Nah urs is obselte now

[@heavymetalmechanicX]

So, the same truck with a fancier tailgate option. Got it.

[@leoesposito8762]

yep when can i see one in my driveway? only i do live in Australia..

[@JohnMcMahon.]

Il have this over the cyber truck every time. 😊

[@fernandobriseno8164]

So they never wrapped the brisket huh?

[@papidubya9002]

Yeah buddy!

[@sdlausen1]

2024 F150 is coming to a dealer near you for an UNOBTANIUM price tag.

[@travisprytula4346]

Maybe make a tailgate that doesn’t have recalls before adding more hinges to one

[@travisprytula4346]

I just hope it’s an option and not the only tailgate you can get

[@DylBuilder1]

@@travisprytula4346 it's an option

[@knuttsackjones3094]

I watched a dealer drop that fancy GM tailgate onto an open pintle hitch when he was showing it off to us. Man did I ruin that guys day when I pointed it out😂

[@bigsarge2085]

Yes, please.

[@FloridaTingz]

$126,999 later

[@Nitido124]

Es mi mayor anhelo ser el propietario de ese camión, y segundo conocer el país donde se fabrica y su planta de producción 🙏

[@cory2146]

Nice truck as usual Ford, but most working class people can't afford a platinum.

[@magicmerlin1]

Can ford build me a new 2001 model please? I might be able to afford it.

[@keep1treal61]

Would like to see 2024 Superduty in new colors up close outside

[@saadmohammed9560]

I love it... my dream car

[@FrostytheWicked]

It is a truck

[@saadmohammed9560]

@@FrostytheWicked I know.... we called in our territory car

[@claytonmadox]

Is Ford going to be offering mortgages for these new trucks with less options?

[@wan3416]

I’m personally looking forward to the folks crying about inflation when they whip this absurd minivan with a bed financed at 6% over 8 years into the drive.

[@jonathanbrits8806]

I was hoping for a more innovation dash and infotainment set up to be honest.

[@skrsys]

That was completely redone in 2021, and it has been well received. You won’t see a major revision until the 15th generation in 2027. This is just a mid cycle refresh of the 14th generation

[@dmandman9]

As the other person said, this is simply a mid cycle refresh. We can’t expect major changes until the next generation

[@supercg49]

same

[@rayrussell6258]

We need go back to analog gauges and buttons/knobs. Electronic overkill everywhere in this F-150. I already have a computer, don't need to buy another one inside the truck .... and wasn't computer chip shortages the reason we saw prices jump from $28000 to $56000 overnight?

[@nascar_tacobox924]

What is the music from. I want to know so bad. It's so catchy

[@justingrobner8272]

What's with the fan raising all that dust at gate? I'd probably shut that off before hitching up....

[@Roboseal2]

I mean this truck is what America is all about. Rad! Also my BMW X5 Hybrid has more hp. Such a difference

[@chunkafunk81]

lol

[@stevenrucker465]

PRRM BBQ in Brookshire TX.

[@PRMBBQCo]

You found it!!

[@erikgarcia1133]

2023 Super Duty reveal commercial is still wayy cooler than this one, but this one sits close at 2nd

[@noorulaqliarosli9396]

This Is Nazrin’s best car

[@jasonwilliams6773]

have you fixed the door rattle that plagues this model

[@BretteCaldwell]

Now just make one that’s stupid simple and crazy cheap. Bet they will be back ordered for months. Looked on line and currently there are several 2023 lariat, king ranch, platinum, limited on lots. Even a few 2022s… Yet I can’t find many Mavericks. Times and tough, prices are high for basic items; majority of people won’t dump 60k+ on a half ton truck.

[@thekeysking]

Atualizada, perfeita e sempre lembrando uma caminhonete de verdade e não um lixo futurista.

[@AubryBarnes]

I'm just trying to be a friend

[@UncleFjester]

*What does a Texan say before leaving for the Hospital?* *Hey Y'all! Watch THIS!*

[@andreyshcherbinskiy6873]

I saw a commercial like this . Bought eco boost in 18. Motor died at 67k turbos died at 72k . Drank oil like an alcoholic. Bad pcv, oil solenoids rattling , oil consumption,

[@thetimeisnow4147]

I dodged a bullet on the 18's because of the insulting amount offered for my low mileage trade. Still driving my '13

[@josuacaginilou6898]

Proud owner of a 2021 Ford F-150. Please just upgrade the sound system. The Ram 1500 Alpine sound system is way better than the B&O.

[@bepstein16]

It even comes with a Mexican

[@FrequencyOfThought]

For only 97,000 dollars this work truck can be yours! Hey Ford how about stop taking Joe Biden's directives and build quality affordable trucks again?

[@MasonCatalone]

What are you babbling about?

[@Qahtani505-x8k]

Can you sell the F-150 King Ranch in Saudi Arabia? I would buy one if you have the King Ranch in Riyadh

[@Ivan_Magana]

Will the 2024 f450 have a better working exhaust brake?

[@MACKHAWKSS]

tell your design team they crushed it this time around. i love the front end on my ‘15 150 platinum and i’m glad these new front ends are styled better. (can’t wait to get one in a few years after i pay this one off 😂)

[@alexjimenez997]

Hope I can buy one of these soon 🫡

[@rayrussell6258]

few years, meaning 7 or 8 more? 🙃

[@wolfeman79]

No thanks already purchased a real truck from back when Ford built a truck's not these grocery getter pavement princess. Now a proud owner of a 38 year old 1985 F-250HD with a 460 big block 4-speed 4wd. Even already being 38 years old it will still outlast any new truck you build today. And with the 90k that i saved, I'll be able to keep it looking nice and going like new for many many many years to come.

[@CourtRecordsSearch]

Ford has mastered portraying unrealistic daily uses of the F150.

[@Qahtani505-x8k]

Can you ship the 2024 Ford F-150 King Ranch to Saudi Arabia? 🇸🇦

[@browlinathebeardeddragon6888]

It's one thing to know it all, it's another to do it all. Introducing the new 2024 Ford F-150. Tough this smart can only be called F-150

[@aknadiri2520]

BUILT FORD TOUGH

[@TobyCostaRica]

0:37 someone check on that horse, it’s passing some Category 4 flatulence

[@longshot82383]

Most blue-collar Americans cant afford a $60k truck let alone a $100k truck these prices are out of control and ford is showing that they dont care about the middle class Americans. And dont tell me i just must not be able to afford it and im jealous......because i have a 2023 f150 RMT edition.....im just being honest when the middle class cant afford an American 1/2 ton work truck something is seriously wrong with this country.

[@BLWADiecast]

Ok I love the new F-150, I really do, but don’t those headlights kinda look like Tundra headlights?

[@joey86bu1]

So pumped to buy a product from a company that is ranked 21 out of 32 for reliability.

[@jakematic]

Get 7 then

[@dodgeman20131015]

Truck wasnt even in half the video 😒

[@chunkafunk81]

had to throw the diversity in there of course

[@tristanschulte7758]

Heck yeah, now thats American. Bring back the manual!

[@VForVendetta89]

Is that Mike Ehrmantraut’s voice?

[@capstone-sr4ok]

Yayy we can get in the bed like we walking into our home 💀💀💀💀💀💀💀💀

[@AubryBarnes]

I just stopped being afraid and do your thing

[@DrKoneko]

Freak yeah dude

[@frozencalamitas2733]

Can I have one without all the options? I don't want a 90k truck

[@mav4516]

Bring back the 5.0 to the king ranch trim Ford, why would you take that from us??? This is no longer Americas truck…

[@bradybolinger8474]

TURN YOUR COMMENTS ON FOR THE LIVE VIDEO

[@enteriprse33]

Built Republic TOHOUGH

[@johnnymartinjohansen]

I've wanted a F150 for years now, but I'm poor and I don't have any rich relatives :( It's THE dream of my life - please Ford, hear my plea :D

[@shanestarr1728]

Really wanna know why they ain’t worried those cars stopping 😂