Introducing the new digital heart of MINI ♥

MINI takes a quantum leap into the digital age with a cutting-edge technology stack.
Introducing the MINI Interaction Unit - a round OLED display with a refreshing UI design, MINI Operating System 9, the new MINI Intelligent Personal Assistant and much more. With a reduced interior design and the round display, MINI is more MINI than it has ever been.
Learn more here: b.mw/VEn0
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[@alexk.9952]

The team responsible for this video was just a bit overtrying with the dialogues 😅

[@mercuriallimit]

Sounds like “inspired by apple”

[@hypernewlapse]

@@mercuriallimitnah apple is all serious, these two look like they had some weed before filming

[@mercuriallimit]

@@hypernewlapse must be stale one too hahaha mannn the talk at the end…..

[@bakisolak]

They would achieve better results without talking 😂

[@seanstewart285]

Hey be nice. They’re German. Fun and smiling are unnatural (except perhaps when camping).

[@wolf79wolf79]

A very bold move to incorporate the senior staff into a commercial. Let's put it this way.

[@yanni2311]

Why?

[@wolf79wolf79]

@@yanni2311 To me the voice of one of them doesn't seem as funky as the car would like to appear. But that's just what I think and I'm aware that my perception of Mini's target audience might be totally wrong.

[@tadas9181]

Gotta agree with you there. They should have used the stereotypical/aspirational customer persona actors for the ad.

[@lovro1423]

Adds a nice contrast 👍 Builds on the knowledge of the past with a lot of new tricks 🌈

[@tony757]

I actually think it's a nice departure from the stereotypical overenthusiastic young person. Ironically, it's quite refreshing for me, personally.

[@HeyTylerAustin]

I've never really cared or paid attention to MINI before, but this is some seriously nice design and innovation. Congratulations to all involved.

[@Daniel-dj7fh]

Wow they optimized the infotainment to the shape of the screen, innovative

[@tjadejoh]

@@Daniel-dj7fhwell the Ui does look way more refined than most car companies Car Ui’s are

[@Daniel-dj7fh]

@@tjadejoh I honestly don't think any car company really optimizes their ui, maybe tesla. But their ui is also very basic from what ive seen.

[@robinbm553]

​@@Daniel-dj7fhit's clearly more than just that

[@robinbm553]

​@@Daniel-dj7fhand that's exactly what mini is trying to change, at least from what i can see

[@yourmom9200]

That's like the most beautiful UI I've ever seen in a car.

[@benjaminbutcher]

I’ve been saying they should add this for years and honestly i’m so glad (it looks like) they took the time to do it right.

[@Daniel-dj7fh]

What exactly?

[@infj2177]

As a Designer and Mini Cooper SE owner, I am excited about the new generation. If the voice recognition is good, and the UI is as smooth as it is beautiful and functional, some might prefer using it over Car Play and Android Auto. I am cool with the minimalistic interior as long as the quality of the assembly and the materials are on par with the current generation. Maybe I should fill out the application to join the Design team, I like what they do 🤩

[@absolutium]

So you are cool with a cheaper interior which ironically is now more expensive to own?

[@sesamone]

Es real?😮😮

[@infj2177]

@absolutium we don't know the prices yet. I was thinking about OLED panel burning issues, too. Maybe they will have some sort of one-time free warranty replacement.

[@WhatisaLee]

​@@infj2177 I think what they meant is that displays like these are often cheaper to implement and design than proper analogue user interfaces: buttons, dials, gauges,.knobs, etc. And often, it comes at the expense of user experience because they are more difficult to navigate and use at a glance. Take for instance that the driver must now look to the center of the dashboard instead of directly in front in order to glance at the speedometer. Maybe a HUD is implemented to accommodate for this oversight, but what then of visibility and glare issues? It seems like a design decision informed by form-over-function or worse, cost-cutting. There is no obvious benefit to the driver by limiting the interface to the center dash. Personally, I could care less about the interior materials were it made of the softest of vegan leathers or carved from the rarest metals if I know that the experience of using it is subpar or if parsing information as I drive is compromised.

[@infj2177]

@WhatisaLee I agree. I will walk away from the new Mini if I can not see the speed, speed limit, and navigation right in front of me. What Tesla did with the single screen should be banned. It's simply not safe.

[@cloudedescape]

so if we’ve reduced the interior and made everything digital, it’ll be cheaper right-?

[@NadellaYT]

you wish 😅

[@sorinstefan6038]

Suuuuuuuuure

[@SohamBakshi]

Mini's centre console has been one of the best thing about Mini ever, and always had so much potential! Finally!

[@adriandydo3073]

I'm a bit concerned about the direction in which car design is heading, especially looking at the new Mini cockpit project. It seems to be loaded with distractions that could divert my attention away from driving. It's a relief that the designers have considered allowing the clock to be positioned with the least distraction. However, I must point out the designed mascot animation that pops up on the screen after saying "Hi Mini" - it could lead to some truly unwanted effects while on the road. As an interaction designer, I'm quite worried about such moves from designers, as it feels like we're turning a regular car into a smartphone that's relentlessly trying to capture my attention, and that's not the role a car should play.

[@biggeststeppa1]

Maybe instead of whining you can just buy a Nissan Leaf or some other nonsense like that? I mean nobody's forcing you to get into a new car against your will

[@soumyaripan5131]

Great points. I couldn't agree more. These digital stuff more suited for self driving cars. Otherwise it's life threatening distractions.😮

[@cadea7578]

also the lack of gauge cluster and having to look further to see speed

[@cadea7578]

hes no really wining I think the idea is that distracted driving is worse for everyone on the road@@biggeststeppa1

[@lurgee1706]

@@cadea7578 I think the HUD still stays, so I'm personally ok with them removing the cluster. I honesltly don't even remember the last time I used it for anything other than checking the fuel.

[@BorisMakingTea]

Using OLED for the main screen is a huge mistske. Within just a couple of years or maybe even less, itll generate screenburn then after a few years itll be so hard to find the same screen. Either because they changed the design, or they moved away from oled. OLED will look amazing but a UHD LED screen would be far better.

[@absolutium]

An LCD panel with Qdots would be an even better idea.. Since they are likely to use the same displays even for the convertible which os even worse for Oled.

[@BorisMakingTea]

@@absolutium they'll push the displays to the highest brightness

[@darkyagami4139]

I have to say though, OLED technology has gone a long way in the past decade. Nowadays, newer OLED panels will either have state of the art pixel refreshing software or a heatsink behind the panel to keep the pixels cool. Hopefully, BMW uses some of those technologies in the screen they use for the mini. Guess we’ll just have to wait and see 🤷🏾‍♂️

[@absolutium]

@@darkyagami4139 Unfortunately those techniques were thought for an operating environment of 20 degrees celsius where Oled performs adequately not a 45 degrees dashboard.

[@Prashyboby]

Why no instrument cluster? What’s wrong with German designers? Either they completely remove physical HVAC or they completely remove the driver’s instrument cluster!! It’s very distracting to have to take eyes off the road to look at speed or any basic information

[@thereallotharmatthae]

Probably a HUD for that, but still like normal instruments on top of that, being old fashioned, plus real physical buttons!

[@dickybird6916]

​@@thereallotharmatthaehuds are crap for the 15% of adults that have astigmatisms and cause migraines, especially when night driving.

[@kvrharishkumar7408]

Love it, finally someone totally redefining the interior rather than pasting screens all over just for the sake of it

[@ivanperez707]

Excuse me? Is just a circular screen ....

[@Mr.Cheeseburger24]

@@ivanperez707What? I had the Mini Countryman SE 2022 and it looked nothing like the new one… stop spreading lies.

[@thex45l35]

@@ivanperez707Che vato baboso aprende ingles

[@johannesssssssss]

@@ivanperez707 and it's all it takes to look refreshing

[@swaroopajit]

For me Mini was always about racing and being a fun to drive car, kind of odd to see it not be talked about and really take away the focus from being a driving experience to a sort of A to B car. This reads more of like an AD for a smart watch or TV, not a Mini.

[@koreek7029]

Agreed. I want a car that's fun driving. I have my laptop at home or my phone in my pocket if I want digital entertainment.

[@mrsoisauce9017]

Minis are still fun and playful outside of that tho. You can have both. This is just the focus of the general consumer, but I have to assume John Cooper Works is going to get their hands on the new Mini Cooper eventually

[@Aratubes]

This is more being cute rather than racing 😂

[@fts3865]

This is one of the best Minis to drive in a long time

[@AleksanderHoff]

Love it! Mini as it should be, playful and fun. I just hope their electric cars get a more competitive range as well… can’t expect people to pay a premium for less than 150km of real world range (230km of WLTP range). It’s currently worse than the e-golf, and even just on par with the now very the old generation Nissan Leaf. Needs 400km plus, even as a city car (due to many people having to park along the streets with fewer chargers available on a day to day basis).

[@auliamate]

400km plus is gonna be hard when it’s, you know, a MINI. Even larger cars are struggling for 300km IIRC

[@youraveragejoe1]

At first I was worried, but it actually looks quite well designed and at least there are some physical controls. I like minis

[@72fergusor]

I've just bought my 9th MINI, a MINI Clubman JCW, and I absolutely love it. But I'm so excited for the next generation of cars, and this new screen and OS look absolutely amazing. I CAN'T WAIT :)

[@Lord_Biran]

As a designer, I appreciate how well thought out the UI/UX looks in these demos! Its not easy designing for a circular screen (which is also very very cool and different!) Also really like the fact they retained some of the key touch-points as physical knobs and buttons. Sometimes you cannot replace that tactile UX with screens (like Tesla is doing). Would love to have a play with this at the dealership and see if it is easy and intuitive to use..

[@skulduggery1]

the user interface is far too busy and cluttered for something that needs to be highly functional in order to avoid distraction

[@Lord_Biran]

this is MINI, not Tesla. They obviously needed the design to match and represent the brand. I think they've done a good job of balancing form and function... what think looks "cluttered"; a MINI owner may find "cute" or "fun". @@skulduggery1

[@insidethecourt]

It looks super clean! I agree everything can't be digital, especially when driving, you need some tactile buttons.

[@BTinHD]

They need to update the software for the 2021 Mini SE. Please.

[@Ronnet]

A giant pixel watch as your car infotainment system. What a time to be alive.

[@jules263]

My dog will love the knitted interior 😂

[@beckamsalvatore1422]

That OLED screen is going to get some serious screen burn 👁️👁️

[@anthonywalsh2520]

Me: the lights have gone out in dash can I just replace them. Dealer: no! You need a whole new dash and instrument cluster.

[@PKua007]

I was going to say that it is a cool design until I noticed that the gauges are missing and everything (including the speedometer) is moved to the centre screen. Is it even legal? Now you have to look to the side all the time while driving?

[@scottydogx]

I love it. Anything that is closer to the original dashboard is fine with me

[@Zoranurai13]

That moment your discerning feature is your screen. I like the dog though. Is there also a HUD? I’d hate having to look right down every time i want to check the speed

[@CaptainSpyware]

Looks very cool. Love it. However, I'm missing a 2nd Display behind the steering wheel, even if there is a HUD, because most of the time people will look down to check the speed because they are used to it. Add that and it will be perfect.

[@allanc5743]

That's the same problem with Tesla Model 3 and Y. Don't know why manufacturers can't just put a 2nd screen.

[@maximiliand2939]

@@allanc5743 Yeah, but at least here, you're going to get a HUD, would be fine for me.

[@dr-malgus2892]

@@allanc5743 cheaper to put just one screen

[@triple-aries]

Maybe it will be implemented into that new light up dashboard

[@calofc01s]

Maybe because you subconsciously know your speed. If not, learn to drive

[@MiguelRamirez-bn9sz]

This looks very cool and so unique with the round infotainment display and love all the ui functionality.

[@vboykov]

Very cute and all, but let me get this straight - there are no physical buttons for things like the climate system but we get a physical switch for "EXPERIENCES"? Some frequently used controls just have to retain the good ol' tactile switch or button. Much easier and safer to use than any touch screen interface.

[@gilveradoriano3726]

What a nice interior design!!

[@jeici4]

빨리 외관도 공개해 주세요오오오오~~~ 무지무지 기대하고 있습니다!

[@meg6pat]

-How many mini puns you need? -Yes.

[@VigneshJayakumarvjrenato]

Such a cute UI! Love it!

[@saimanikantap]

"real beauty comes from within" 😂😂 it was awesome comparison, made me laugh.

[@Mattisttam]

This design is amazing! I love how you refined the original design with the circular OLED

[@kerry1383]

Another slapped on afterthought and sold as the latest and greatest innovation.

[@TheRecraftMan]

I like the design, it's colourful and quirky which fits the brand very well. I just hope it won't be too busy or distracting

[@sohigh10]

I love it, looks like I'm getting a Mini after my Mazda!

[@ChiliM4n]

Looks nice. Let's hope the oled screen doesn't get any burn-in

[@gothops154]

We’ll see how it drives but this new interior is much more true to Mini than the F-series. Good to see a fun engine start switch remained and welcoming back the center speedo

[@ShaggyKris]

I don't agree with removing the gauge cluster from the steering column. The only reason Tesla gets away with the speedometer on the center display (something I'm also not a fan of) is because they relegated a significant portion close to the driver to indicate speed, so there's some argument to be made for it due to visually isolating the pertinent information. Having it in a small font and at the top of this display makes it feel lost in all the other graphics being shown and almost like your speed is an afterthought. They should reinstate the gauge cluster and simply make the center display infotainment, with the ability to bring in the old speedometer as the ONLY graphic as supplementary.

[@ismirwumpe]

There is a headup display as you can see on the thumbnail picture

[@nicosempanda]

Is the OS guaranteed to be updated for at least 15-20 years?

[@sacrifices9908]

Honestly this is a very cozy and stunning interior it looks more than great

[@00_UU]

More driver KNEE room! YES! You finally opened up your dashboard and provided more space for us people with long legs. New infotainment looks good, but more knee room is the main factor I will now consider Mini as my next car. Please put a premium audio into more trims as an option.

[@anandgoyal]

I can’t wait for this to be locked behind a €500 a year subscription

[@johna5563]

I’ve never owned a mini, but have driven one. This new interactive operating system is pretty cool though!

[@rbgnx]

Love this change, well done

[@kentrader2489]

Love how they focused on the tech

[@ilyas8523]

Pretty unique and cool.

[@klongsydney5631]

Can’t wait for our new Countryman in a few weeks, so excited.

[@DjMika012]

Mini congrats, you are bringing modern design ui to a car, in a unique way As a Ui Designer i really liked it, it is modern and simple, hope to see one in real life one day, huge work from the design team. I expect and hope the industry will follow.

[@melastname9601]

Bold design and appealing. I looove it

[@winmac2565]

This was honestly a great video! Interested to see how the American market versions will be for the new MINI

[@CrArC]

Did we watch the same video? It was cringe. Get the stupid dog thing and talking heads out of the way, stop with the six jump cuts a second, and just show us a steady view of the UI already! At least it was long enough we got to see some stuff regardless. From what we can see, it looks awesome. Puts most other manufacturers to shame, I think.

[@metaforically]

​​@@CrArCit's a bot, don't waste your time. Unfortunate current reality of KZbin comments.

[@goodgremlinmedia2757]

That’s a beautiful UI

[@KTAC1]

This looks awesome

[@PNWDOM]

Very cool. I miss my 2015 Countryman S sometimes!

[@matt-lang]

Thank goodness they kept analog controls for core functions!

[@lenmor4807]

Now that is pretty cool!

[@polsolo7976]

I have a mini cooper SE less than a year old and I want to know if there will be a major update to its infotainment system that brings it closer to that of the new one, thanks.

[@moflexmusicinc.6060]

It’s dope i hope they can add a normal heads up display system without that clunky Motor unit , as well and a speedometer by the streaming wheel … for all other models ! Please add this to the new countrymen ( hopefully they add this with a jcw/gp countrymen with a quad exhaust system and higher power numbers ) cross my fingers And if they want to add a aux switch system for add ons

[@markdc1145]

Fresh UI and interior details.

[@Fire.Rabbit]

i want to see a classic mini exterior with this modern specs and interior.

[@EliRidderOfficial]

The OS is really neat and innovative. Not for me, but super cool!

[@GuagoFruit]

I just want my speed and rpm without having to take my eyes off the road... Though I admit the the dials interface do look pretty nice.

[@cordlesswire]

they have done it, folks. theyve replaced their liebling aka fingerprint magnet, aka gloss plastic, with a giant dust magnet: fabric dashboard! and to drive the nail into the coffin even more, a giant oval ipad. where? of course, the most idiotic place of all: smack dab in the middle of the dash! they just stuck it there. no intergration into the dash whatsoever. bravo, bmw group. bravo.

[@AnantVyas]

Does it come with some wheels or this is the only thing I need to know?

[@thaminduKavinda]

One of the best

[@denniskossmann]

I love that it customizes like my smartwatch 🔥

[@Crazy_Worlds]

Almost certainly where the idea came from. Not as original or clever as BMW claim.

[@imagonnasah8319]

I'm very skeptical of the knitted dashboard of all things tbh, I can definitely see concerns regarding structural integrity and maybe even upkeep. Hopefully they really though things out

[@namuwind101]

기대가 됩니다. WOW

[@yukiko_5051]

Is this gonna be a subscription only feature?

[@poblanophoenix4201]

Big smart watch 👍👍👍

[@peterfconley]

Might have to get an E-MINI as my next vehicle!

[@TheAllMightyGodofCod]

Great... Another screen to grab my attention.... You guys realise that must of the time I go for a drive is precisely to take a break from looking at screens, right?

[@robinwatford]

Looks nice; I wonder how many subscription services will be needed for Apps, etc.....

[@robertsheppard1333]

So what you're saying is that they got the design absolutely bang-on in the 1960s

[@furkanayas3339]

I am msc embedded system engineer and i have experience in automotive. You should give it a bezel for simple up downs for every menu

[@blakeellis9171]

I know that Android Auto is supposed to be supported with the new OS, but will you be adding it to previous versions of the Mini?

[@SaltAndVi]

Awesome!

[@FawkesTrue]

Atleast it has an "analog toggle bar". That's a single step in the right direction.

[@tede]

Include a portable vacuum cleaner please. This one is very exciting!! I hope the we can customize it to characterized driving mood.

[@devend8282]

As a F56 user, The car built-in system and UI looks cool to me. But most people may forget one thing - how this new system will work well with Apple CarPlay and Android auto? If it’s still a square CarPlay display within the circular design (just like current solution) that’ll be really disappointing😢

[@tortishead6871]

Yes it will be a square area, those systems (I mean car play and android auto) are not compatible with round display.

[@devend8282]

@@tortishead6871 probably CarPlay need to be updated by Apple to support round display

[@booooooooooooooooooooooo]

There’s another video from autoblog that shows what it’ll look like. Actually looks really nice!

[@waynedouglas6658]

So for CarPlay, the wallpaper will take up the entire screen, but the area for apps will still be a square in the middle. And the areas around the square will still have the speed, climate, and car apps. probably the best they can do till next gen CarPlay.

[@jedwin3039]

CarPlay is considerably antiquated compared to what this MINI UI is capable of.

[@novoselman]

It's amazing

[@MacWonk]

I love the way everything looks! I'm just afraid there will eventually be a map street burned into the oled display

[@Daniel-dj7fh]

WolffDen did a video where he put a Nintendo Switch OLED to the test and after a very long time showing almost a still image there was no burn in. The map being on occasionally will very unlikely do anything to the screen. Unless Mini cheaped out that is

[@MacWonk]

@@Daniel-dj7fh I think I know the video you mentioned, but I guess it really depends on the quality of the screen or maybe how bright it shines? I have an iPhone with an oled display and I can always see the road and the 2 discs from the Waze UI on white backgrounds :( even though I use Waze less than once per week on average

[@Daniel-dj7fh]

@@MacWonk How often have you been using your phone, or the app if I may ask. I can't imagine Apple pulled that big of an L to give their customers that level of quality in their product. My Galaxy A50 has a Superamoled screen, which according to google is also an oled. And despite having had pokemon go on for alot of hours the past 3 years I don't see any burn in. And my phone was 260bucks

[@conwilcon967]

@@Daniel-dj7fhSamsung is producing the screen, very very very unlikely for burn in to happen with that in mind.

[@ericcarabetta1161]

I appreciate Mini thinking outside the box, so to speak.

[@TimWells]

Remember when MINI had a real dog and cared about things like "gocart handling" and "driving experience?" Good times.

[@victor_ma_ds]

Bold decision to use OLED ❤ Hope burn in would not be a thing.

[@MrMannyhw]

OLEDs always burnt in if you got stationary image.

[@riaz8783]

Get ready to have your speed burned in!

[@victor_ma_ds]

@@riaz8783 😂

[@rowmaniax1998]

@@MrMannyhw have you heard about pixel shifting? It was a problem when OLED came out, not anymore

[@MrMannyhw]

@@rowmaniax1998 some parts still burn in.

[@Aaronrobins2]

Ok who hired apples video editor 😅

[@karlk.8976]

Crazy 🤩🚗💨💨💨

[@OmashantiNwego]

Ah. You slapped an enlarged Samsung Galaxy Watch on the dashboard. Got it!

[@boiboiboychan]

OMG,it's amazing! It's like a future.

[@colinrobinson9674]

a bad one

[@jensbaron4756]

Super nice but how donO get Google Maps, Waze or Netflix (while charging) on it ?

[@absolutium]

Why would you use the most prone to image retention display for something which requires displaying static data most of the time.

[@dickybird6916]

Because they want it to fail mot's ever year and sell screens as a service part.

[@willcookmakeup]

Whoa that screen iss nuts

[@craigleverenz]

Nice to see Mini going a bit more minimal. Previous "new" minis went way overboard with the circle theme.

[@UncleFjester]

*will it still fit in the back of my Ford F250 Super Doochey?*

[@Kekeripo]

I do like that style, but i hope the head-up display is in the basic models included, because having to look to your right to see your speed is... you know, dumb.

[@BlownMacTruck]

You do know that the original MINI design (along with plenty of cars of that era) placed the speedometer there? And that the revamped MINIs in the early sights maintained that? And that it’s one of the most requested things to be returned? No. Of course you don’t know any of this.

[@anthonysimpson6738]

I am worried about no physical climate dials, but hope the touch screen is sensitive enough. Also the voice stuff most cars rarely works well enough to be used. I do hope it is improved. I will find out as I have put my name down to order it. I like Mini’s and wanted my next one to be an EV.

[@itsSamRio2]

LOOOVE 😍

[@itsPapig]

Wow 🤩😍😍😍

[@PoofyisDead]

If the fluidity of the UI is nearly as good as it looks, this will certainly be interesting