Introduction to social media marketing | Google Digital Marketing & E-commerce Certificate

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.
The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.
Take the Certificate HERE: goo.gle/47SIQvp
Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.
00:00 Introduction
00:27 Welcome
01:50 The benefits of social media marketing
06:38 The five core pillars of social media marketing
13:39 Earned, owned, and paid social media
18:02 The social media marketing funnel
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#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

[@twicelightning29]

I'm beyond elated to see you guys release a class for this. Absolutely cannot wait to absorb everything you guys have to offer on this course!!!

[@GoogleCareerCertificates]

Can't wait for you to jump in 🎉

[@injamulshuvo]

Well explained

[@abdoulhaqb3899]

Very interesting

[@sarahs1154]

Hi , I hope you are doing great 😊 I am a Freelancer and work as an influencer marketer and my client requires influencers in your niche. I have seen your content and it is very appealing and I have noticed that your audience is also very active. I would love to collaborate with you for the promotion of my client's product. I am looking forward to your response. Thank you . Best Regards.Sarah.

[@hamsekayse9588]

I loved❤

[@abdulmatin9302]

How to get job in partner

[@thea-listtv312]

no sugarcoating, these lessons are fabulous. but i sometimes i find them a bit monochromatic & they feel limited like for instance the examples kind of dont coalesce well with the pillars of the lessons, to make them stronger or more relatable. like why did it have to always be about selling something. sometimes it is a bit funny that for example about earned marketing and the example would be a business selling socks? selling socks?? this is #9 already and , maybe it is just my memory, but i havent seen an example for a business that doesnt really sell anything physical but an image. like maybe a Mining Corp or a TV network businesses like that. not that i have a business in that level but i am a mere employee and for example id want to delve into a new task of media marketing. something like this. bec it is always abut selling something diminutive here i realised. anyway it is just maybe me, i apologise for commenting like this as if ia frustration developed in me thru this course. i am hoping to acquire more knowledge and so i am to continue watching. thanks