Ipsos Webinar - Don’t overlook seniors “Silver” is as good as gold

The elderly population is already important (19% globally, but already 40% of the total population in Italy and 30% in the USA) - they are also on average wealthier (they own more than 60% of all assets in the USA and Europe). The 'silver economy' is therefore growing and, by 2040, 60+ year-olds are expected to drive 40% of consumption growth in developed countries.
Join Ipsos exclusive Webinar to learn more about this generation and to:
1: Gain demographic insights (What): Learn about the growing prominence of the elderly population and the macroeconomic implications.
2: Understand seniors better (So What): Absorb insights collected through Ipsos' global surveys which include attitudes, beliefs, values and behavioural trends.
3: Discuss how to leverage these insights (Now what) and effectively tap into the rising 'silver economy'.