Is Boho Back? Chemena Kamali's Chloe FW 2024 Debut

[@thickandwell5968]

thanks mary, as a minimalist this was actually my favorite show of the season surprisingly! The fringe pumps with a more simple outfit is a nice pairing. Minimalists also play with playful pieces, but may not layer them on.

[@MarysRoom]

Yes fully agree, inserting a playful piece from this collection would work really well with a more minimal style❤

[@marissashantez6051]

Which is exactly why Chloe had success with shoes and purses back in the day. You match them with jeans and t shirt, and voila!

[@SS-yq9ku]

Have always loved Chloè and am so ready for a comeback!❤

[@MarysRoom]

Yes I'm excited to see where Chloe goes❤

[@patsteimer1860]

You make a really good point of differentiating “bohemian”’from that 70’s Americana version vs the Parisian romantic look this collection really captured. It’s never been my style, but a style I wished I felt more a part of lol. That loose easy free spirit romantic vibe. Not Coachella style, but that Jane Birkin cool girl effortless style. I remember being obsessed back in the day when Stella was at the house. I loved those pineapple/horse print single shouldered tops and crystal encrusted flared denim.s….so Playful and whimsical. Loved when Stella went with liv Tyler to the met one year in custom Chloe Hanes tank tops and just looked like they were having a blast. You’re right again, this seems so different than anything else out there rn, and while I don’t think this whole look is making a total comeback, Chloe is going to do really well offering this style. Wondeful video, and I hope Chemena is here to stay for awhile.

[@MarysRoom]

Ohh yes the Stella era was so good! Kind of the perfect fusion of Y2K but with that whimsical Chloe spirit. Honestly, Liv Tyler during that era is 90s moodboard dream. So excited to see where Chloe goes❤

[@fleurbeckwith9280]

Clouds of silk chiffon, like a breath of fresh air ❤

[@MarysRoom]

Yes❤❤❤

[@charmedprince]

The thing about boho in general is that it never really goes away. As a very small fashion design house in my country, we keep on creating bohemian pieces from bags to clothing and accessories and they just go sold out because there's always a customer for them. So now, for my next collection, I'm designing tunic pieces and hobo bags that are very much boho inspired 😊

[@AR-cf9di]

The way Chemena walked out and looks exactly like shes from the 70’s. She even looks like Cher. She’s a Chloe girl definitely, so congratulations on having her as CD

[@MarysRoom]

Yes love her personal style❤

[@lalc2883]

I love this collection. I don't know if Boho is back because it's more a style than a trend (as you illustrated) but with Chemena, it's now on the forefront of the fashion conversation. What is great about this collection is that it's also very simple to strip those pieces down and imagine them for your wardrobe even if it's not your style. I particularly like the outerwear and i'm intrigued by the looks of the front row. They wore the Prefall collection (also designed by Chemena). She was clever to have those muses on the front row. This is the proof that her clothes can appeal to different age range. At a time where brands claims their heritage, the positive reviews for this collection proves that people missed Chloé being Chloé.

[@MarysRoom]

Great point about style vs. trend, and boho as a style. Ohh I did not know that about the prefall collection, I'm trying to find out how to access that collection. Agree, its so nice for a brand to go back to its roots❤

[@lalc2883]

The prefall was presented to retailers privately in december or January. It will be released probably by the time it hits the stores in June.@@MarysRoom

[@AthalieM]

All of this show is beautiful - opulent but wearable, romantic but not saccharine. And the coats!! I'll be looking out for those. (And whoa wasn't expecting a Bat for Lashes reference! She is still creating incredible music, and has a record coming out in May!)

[@MarysRoom]

Yes the coats and dresses/tops were the standouts for me. Ohh I'll have to check it out. Thank you so much for watching❤

[@Lucretciela]

Great video Mary. I can see boho coming back, just not quite so all in. I'm thinking more of a mixture of pieces, like a flowing, frilly blouse, matched with a more structured skirt, or pants. I definitely don't see head bands, or that American gal vibe coming back, but perhaps a Parisian style would be the look.

[@MarysRoom]

Yes I think there is a way to ease some of these pieces in a more flowy, relaxed pieces into our wardrobes. Thank you so much for watching❤

[@sitwithme722]

Goddess Save Boho! I love it; I am so tired of structured, clean, and masculine. I need some femme, flowy, intuitive inspiration. Chloe has been boring the past couple of years, so this resurgence feels like a fresh breath of air. Thanks!

[@MarysRoom]

Yes, I think this is such a great move for Chloe❤❤❤

[@dianevoysey9665]

❤

[@tomatofeind2019]

i have quite a few chloe ready-to-wear peices, the quality of their silks is the best I have ever come across! I've got blouses that are 8 years old that still look brand new and clean up very easily!

[@fogfern6184]

Such a fresh collection. I never thought I would love boho again but I am very intrigued. I’m a little older than you Mary, and was in my 30s in the 2010s. I’m 41 now. I needed to be quite far away from me to like it again at any degree lol. I couldn’t see how it could be done in a fresh innovative way. But this collection was a slay. Love the mix of YSL-esque with the feminine vibe of boho. It’s pretty quiet too for boho if you ask me, the patterns are not there as they once were. I love that about this collection. Yes a total middle ground. So comfy and soothing. ❤

[@MarysRoom]

Yes I think there has been enough time from the peak 2010s boho and now. Various trends in fashion have come and gone, so it's refreshing and I'm personally feeling the boho vibes. Thank you so much for watching❤

[@trishagoodwin4069]

I am older still; in my fifties in the 2010s and loved boho from the 60s/70s onwards (although not sure we called it that at the time in UK, it was referred to by my friends as "gypsy look". I am not into status bags, or status anything (which is true boho philosophy) but have one Chloe bag and Nomade is my favourite perfume. I also wear mostly soft greens and nude/pale apricot shades, which suit me best and are, I think, very Chloe?

[@MaxMustermann-hd7oe]

The Chloé spirit is back.

[@MarysRoom]

It is❤

[@miralomagal]

Love this analysis of Chloe. I loved Chloe for their boho vibe in the past but have embraced minimalism. I can see some of these pieces being worn with minimal outfits today. I think Chloe has struggled over the years and lost focus. I see many clothing item and bags in the sales and I am not inspired to purchase them on sale or full price. I love my Marcie bag from many years ago but I do not reach for it. Chloe quickly discontinues many of their bag styles; so I find this aspect of the brand frustrating. It looks like Chloe may be on a path to regain that boho market and possibly cross over into other styles of dressing. Thank you for this insightful video on the brand.

[@MarysRoom]

Yes I really commend this new direction for going back to its roots, in an authentic way. So true about the Chloe bag styles. They have gone through so many creative director changes recently, but I hope with this new era, there will be more stability in bag styles. Thank you so much for watching❤

[@rebeccajames6111]

Such interesting and thoughtful commentary. I can definitely see the Zimmermann customer graduating to the new Chloe

[@MarysRoom]

Ohh yes! I remember the peak of 2010s boho it was Chloe and Zimmermann. Definitely see them moving to Chloe. Thank you for watching❤

[@stellamaxwell777]

Hi Mary! Great video 😊 I am ready for a bohemian revival, although Haute Boheme: as with interiors where it’s clearly sumptuous and luxurious, not “going to Coachella” bohemian of the 2010s. Something romantic and pulls inspiration from global cultures as well as fantasy, but does so in a modern, practical way. I love the styles shown here and the Chloé it-girls in attendance ❤ I agree with what you said about this being an in-between collection to wet the market’s appetite for boho again: as you said, you can definitely see the Phoebe Philo/YSL influences and I think you were spot-on about this working for a certain Khaite demographic. I love the return to softness and femininity. Personally, however, I don’t look great in oversized clothes so I’ll need to incorporate slimmer, more structured pieces into my wardrobe. A favorite look from the collection was that navy fur and leather long coat. Elegant, practical, vintage yet modern, powerful. I would love to get it for my mom-she’s 6’1” so she can pull it off and I can live vicariously through her 😅

[@MarysRoom]

Yes I love the term Haute Bohemian not 2010s boho😬 Personally ready to inject some softer, feminine silhouettes and think they can transition well with almost any style. Thank you so much for the inspiration and watching Stella❤

[@johnlaw8718]

Mary, as a fellow minimalism/quiet luxury lover, your video themes just hit my sweet spot ALWAYS and I can’t help but tune in immediately EVERY time I hop on youtube. So happy & grateful to have your content to brighten up my day, PLEASE DON’T STOP DOING WHAT YOU’RE DOING!!! Love to you and the fam xx

[@MarysRoom]

Ahh thank you so much John, much appreciated❤❤❤

[@warpdirection]

This collection is to me very refreshing. Thanks for making this excellent video! There has been too much harshness in what we see and wear the past few years. Plus it is getting boring right now. I welcome the softness in it and the femininity. Even I am also a woman who doesn't dress very feminine, I would like to do more and give it a try when I see this collection.

[@MarysRoom]

Yes agree❤

[@shellys.4275]

Great video! I watched all of the fall 24 shows and this one was one of my favorites. It’s like French boho/ edgy. Very free spirited feeling and as always you’re right, completely opposite of the minimal looks we’ve been seeing. It’s nice for a change.

[@MarysRoom]

Agree, love the change❤

[@samurai9559]

Mary, bohemian never goes away.

[@MarysRoom]

Fair point❤️

[@esperansaloughran693]

Excellent video!

[@kayclarity4401]

I'm so excited for this style ❤ bring kate moss vibe 😍

[@lelasophia]

Love this take!!! You’re so so right and I couldn’t agree more… even though this may not be my own personal style of dressing I LOVE seeing it on other people 😍 this new era of Chloe really will be very exciting and I love that the brand is going back to its feminine/etherial roots 🤎

[@MarysRoom]

Yes!! Love the ethereal flowy energy of this collection❤❤❤

[@mariawelling4194]

Love it!

[@MarysRoom]

It's so good❤

[@esperansaloughran693]

Lots of history here!

[@giedrebey5444]

Thank you Mary, for such detailed review. I love those whimsical dresses, and that bohemian vibe . I used to love it. And if I was younger, some of those dresses, with those high boots, I would wear. I think with all that sheer trend,girls this look will be popular, bags I don’t know, it’s not my style Have a blessed day🙏❤️

[@MarysRoom]

Yes I think it will be more popular on the younger girls for sure, especially bc they haven't experienced boho this way❤

[@margaretfederal7378]

I kind of feel like this collection is a been there done that collection. I am so craving some fresh creativity.

[@barrybodiongan6684]

agreed, it seems like I have seen this collection one to many times. like a reductive boho from early 2000's forever 21 collection.

[@xojennydey]

obsessed with your vids xx

[@MarysRoom]

Thank you so much❤❤❤

[@ClaireMonica-Art]

Love the collection, but also adored what Natasha did too....

[@MarysRoom]

Really loved her period❤

[@barrybodiongan6684]

It's a PASS for me for this collection, especially all the platform heels the front row were paid/told to wear. YIKES. "Stop trying to make BOHO happen, Its not going to happen".

[@barrybodiongan6684]

kzbin.info/www/bejne/hqbFlWCppa2BY5I

[@isaacyang249]

I definitely see the Parisian 70s boho style in Chloe's collection that you referenced. I also felt that Chloe as a brand, you don't really any other luxury brands that mastered this aesthetic without looking too tacky. I appreciate Chemena's work to show her close differently from the trends now. Chloe is definitely such a cool brand with it's unique aesthetic, but not my style.

[@MarysRoom]

Yes fully agree! Chloe is embracing their identity and its working. Also feel you, it's not so much my style, but nice to see. Thank you so much for watching❤

[@cozygirlfriend]

YESSSSSS

[@MarysRoom]

🙌🙌🙌

[@daniellericht7718]

I see earlier Hedi at Celine but also YSL SS 2013

[@MarysRoom]

OMG yes! I forgot about that show, but the sheer high-low dresses and the Jane Birkin vibe is felt here too!

[@ladykadiijha]

I really enjoyed the looks minus the super sheer materials

[@MarysRoom]

Yes sheer is tricky!! Appreciate you watching❤

[@nogo4022]

Loved, as always, your analysis. But having grown up in the sixties, I’m just not attracted to Easy Rider retreads anymore. Been there; done that. I like wearing the clothes, not having the clothes wear me. Even more importantly, I think one just feels when they’ve discovered their own aesthetic & I’m very happy with the “Less in More” approach.

[@MarysRoom]

Yes I feel you on the "less is more" approach. Especially when you've been there done that. Thank you so much for watching❤

[@kimmaguire3621]

I really enjoy this 70s Parisian boho look. I think there is an appetite but, as seen in the collection, there is a restraint that keeps it feeling modern and not at all 2000s boho. Brands like Sezane, Doen etc show there is a demand. That said all the gold hardware looked too Schiaparelli and a little cheap (at least in photos).

[@MarysRoom]

Ohh yes brands like Sezane and Doen are really popular. Yeah I feel you on the gold hardware. Thank you so much for watching❤

[@fleurbeckwith9280]

Fabulous video, very thoughtful. Personally I feel women design better for women for a lot of reasons but so much more wearable.

[@MarysRoom]

Agree❤❤❤

[@junejasminedavis2275]

Love your black jacket…

[@MarysRoom]

Thank you❤

[@PenelopeIovino]

love it

[@MarysRoom]

It's so good🙌

[@pureounce.9184]

This is Hedi Slimane's Celine but with the whimsy dialled up.

[@MarysRoom]

Yes definitely!!

[@Jamie-Loves]

I would love to see you do an in-depth on Yoko Ono and/or Lisa Bonet even Lenny Kravitz-his style is beyond.Keith Richards as well. I know you primarily do analysis on designers, but designers as you know and show in your videos barrow from and find inspiration from artists and creatives. So many beautiful people, so little time.

[@MarysRoom]

Ohh yes they would be such great icons to look to. Truly love their styles❤️❤️❤️

[@basicbaroque]

I like it, but that's no surprise. If something is flowy, has statement sleeves, or lace, I'm going to like it. The only thing that's missing for me are rich, saturated colors. I get it in the outwear and accessories though.

[@MarysRoom]

Yes the flowy tops and dresses were so good❤❤❤

[@2222bearbear]

always loved chloe, spot on analysis. i’m hoping for that way less western boho, im tired of boho being fringe throwaways. i miss the feminine and beautiful.

[@justinejacey4638]

I’ve noticed the last couple woman’s YSL collections look uninspired. Chemena’s touch is missed.

[@MarysRoom]

Interesting point! I did not like the last YSL show either. Too much sheerness on ultra thin models.

[@MayaKabat]

Apparently, this move to boho style is already happening in Paris.

[@MarysRoom]

Ohh interesting❤

[@ellenbeach3006]

Feminine yet strong and chic....

[@MarysRoom]

Yes❤❤❤

[@junejasminedavis2275]

Love the chloè collection.. very femmina

[@MarysRoom]

It really is❤

[@MeitingLiu-p5j]

Boho is actually my favorite style but the maximalist tone of the 2000 version seems too much for my liking for everyday look. I feel too dramatic to wear like that outside music festivals. This new Chloe has a good balance between ethereal,feminine feel and simplicity.

[@MarysRoom]

Yes I think this ethereal, 70s vision of Boho is a great place of inspo. Thank you so much for watching❤

[@marissashantez6051]

I am so tired of people dunking on white men. Its insanely annoying. Dont go there. Other than that, a very interesting analysis. If boho were to come back, it would likely be in the summer. It matches up better with warmer weather.