Is BTS Bigger Than Kpop? Let's Look At What The Numbers Say

[@ml2021.]

And ppl have the audacity to question BTS’s organic success

[@emacarvalho7889]

I used to believe the SK Government ordered an investigation thing but I’ve come to a point where I no longer buy it . I think MHJ is behind it. She’s a master manipulator

[@kusir9337]

​@@himaririku9254you're not promoting gd anymore?

[@ml2021.]

@@himaririku9254 can you at least give them a #1 Billboard Hot100 hit song or better yet a MAMA Platinum Award to MAYBE consider them as K-pop kings 😂… if not then go back in line! Try harder instead of forcing yourself not to accept reality.

[@Abcdefg_2025]

​@@ml2021. Don't waste your time honey it's a bot!

[@fransikaye]

Big Hit and BTS were brilliant with marketing. They weren't invited to programs so they created their own programs. The boys spent hours upon hours communicating directly with their fans FROM THE VERY BEGINNING. Brilliant! IMO, that direct communication and allowing fans to see their true selves (silliness as well as sadness) was key in building the fandom.

[@Mori-Chan613]

Yes, because before there was a huge wall between celebreties and fans. It was a blessing in disguise that they weren't invited to tv shows. They took advantage of social media and viola! They created a trend 😅 Now every group has to have social media presence. #BTSpavedtheway

[@conniepowell2013]

I'm an American granny and never knew anything about K-pop until BTS. If not for them I would probably still be in the dark. Discovered them about 5 years ago, and they helped me get through a period of depression. I'm still a fan and waiting for their comeback. Because of them I have discovered other groups and have become their fan also. To me, BTS is a legend. People need to realize just how many people there are like me who would never have become acquainted with K-pop without BTS. So, yes, they are bigger than k-pop. There are other groups who are good and are successful. But, without BTS, I would never have discovered them.

[@melty2]

I’m also Silver Army. Discovered BTS at beginning of COVID. My story mirrors yours. BTS will always be my “home” but I have branched out. The other groups I follow are Shinee, EXO, WayV, and solo Taemin. Some Stray Kids. (Of course solo BTS! Very much looking forward to 2025.) I’m curious about who you might be listening to?

[@conniepowell2013]

@marshatackett9484 EXO, Stray Kids, TXT, Monsta-X, Taemin, many others. The Rose has become a favorite since I discovered Woosung in Suga's MV of "Snooze". His voice is mesmerizing. Also some of the older groups like Rain. Also solo Henry Lau, especially "Trap". I'm always discovering more. Too many to list them all but those are some favorites. I'm also huge fan of K-dramas too, lol. Subscribed to Netflix just so I could watch them.

[@blueangelsfan4072]

In a word "Ditto". Another silver Army here. Loving the synergy and similarities I keep coming across because of BTS. Stay strong BTS and ARMY. Borahae💜

[@Isalys]

​@@conniepowell2013The Rose is a indie-rock band...There are a lot of interesting rock groups in Korea.

[@elp9319]

Love the term “Silver Army”! I too am a Silver Army and discovered Kpop thanks to BTS. What caught my ears were the positive messages that BTS share in their music..I’ve since listened to and enjoy other Kpop groups but I’m still an Army :)

[@sarahomar8351]

I'm an Egyptian Army. Before BTS I had no idea k-pop was even a thing I'd just seen Psy's Gangnam Style and thought it was a cool song by an Asian artist but that was it. I slept on BTS for years because I believed in k-pop stereotypes unfortunately and only decided to give them a chance a year ago and that's when I became Army. I fell in love with everything about them instantly their versatile music, endless skills, lyrics, message, personalities, charisma, authenticity, dedication to their craft. bonds with each other and with Army, as well as many other things there's nothing to dislike. I tried exploring many groups at the same time and I did like some others but for the most part they all sound the same to me and none hit like BTS did. BTS really are a phenomena of their own. They changed the culture, they have their own sound and concepts and their achievements and impact inside and outside of music are unmatched. They're literally being taught in schools around the world as we speak. BTS paved the way and nobody can ever come close to their achievements. I can't wait for them to get back in 2025. Let's continue to support them until then because they deserve the world 💜

[@wongpauline22]

Well said

[@AJP.OT7]

Beautifully said 💜

[@simonettesoler-rivera808]

Your words articulated my sentiments that I could not express. Thank you!!! 💜💜💜

[@ArolynnSmith]

Likewise here I am a granny. I heard of them in the beginning & said I am not following no children with different colored hair. I love music and have been on the scene with music, having friends as musicians. I worked behind the scene. Well you have to be careful what you say. As the saying goes you don't find BTS, BTS finds you which is True. I have listened to others & they are good. BTS goes quite a bit further in pulling you in because of them being artists in so many Areas. They all possess a heart for what they do. They are way more than just a boy band to me. Looking forward to 2025💜💜💜💜💜💜💜❤️❤️

[@musicbox6144]

I mean even psy Gangnam style . I didn’t see it as kpop . I didn’t even know kpop was eve a thing before bts . I saw Gangnam style as a meme song .

[@kashirenful]

Unpopular opinion for other fandoms but BTS made korea go up to top 5 most visited/popular destination in the world. Korea should put red carpet wherever these boys walk.

[@friede.]

Whether other fandoms accepted or not, but the truth is there. Before BTS, only Japan is in people's list especially western, but nowadays South Korea is a choice in asia that people like to visit.

[@kashirenful]

@@friede. yes that's true. Only few people would have interest. But now there is a global interest and they opened up a global market within. That is the truth whether they like it or not

[@prevodiEtranslations]

True ... if someone would told me 5 years ago to visit SK, I would hesitate, but now, after 4 years knowing BTS, SK is first on my list to visit asap when I get retired together with my daughter who is not a Kpop fan at all ... FACT ? BTS is bigger then Kpop !!! ... btw I am from Europe Another fact ... I tried to listen/watch other groups, but none of them made me their fan except Taemin

[@martakozak8547]

for now korea is putting shackles on them investigating some crap sent in the petition while bts is in military.So greatful country

[@vairobmneebrown]

I'm ARMY and 66 years old. I'm Australian. I discovered BTS because I heard an angels voice singing an OST in a kdrama. It was V. I then learnt and fell in love with BTS, their music, their values, their personalities, and work ethic. I have since visited South Korea twice, I cook Korean food and I am learning hangeul. Although it is very hard to learn. Their impact is so profound in my life. They helped me through a very difficult time and I came out the other side a better person. I visit the magic shop often, awaiting their return from military service. They are simply amazing, talented men. Thank you for providing the hard facts and analysis that confirms what all ARMYs know in their heart. You do good work and I appreciate it.

[@kerryleecooper8184]

FANTASTIC COMMENT...BORAHAE FROM 67 GG in NZ💜💜🫰🫰

[@nacmegfeegle2310]

Yes, another silver army here, they have helped me keep my head up in this crazy world.

[@vairobmneebrown]

@nacmegfeegle2310 Terry Pratchett fan too, I'm guessing?

[@dramma1958]

Ditto, from across the ditch, same age, same black hole following a Kdrama and song with both V and Jin. They have helped my smile, laugh and sing through their antics and music.

[@vairobmneebrown]

Glad to meet you.​@dramma1958

[@BusanBoys71013]

Who would have ever thought seven guys dressed in satin and singing in Korean would change my life.The pandemic and the insane political climate were a dark period .Finding BTS and being amazed at the artistry and creativity of their music was lifesaving. watching their uncontrollable antics and seeing then just being happy brought a smile to me.Always humble and never acting entitled they are a true inspiration.I saw them in Vegas and it will always be one of my greatest memories. Their solo endeavors proved just how talented they are individually and JK took over the world with one album in a five month span.Hes still on the charts even though he has enlisted. Don’t ever even have the thought they are over. In a IHeart Radio poll Army won best fan group over Taylor Swift and we know how huge her fan base is. BTS starts and ends every concert with a shout out to Army. They truly love and care about us and we will forever love them 💜THE BEST IS YET TO COME

[@suekennedy1595]

Saved me from depression.

[@nacmegfeegle2310]

Good description. Borahae!

[@santinodayrit]

Wiki says Taylor swift totaled more awards than BTS

[@chbenzy9359]

Just imagine a company, on a brink of Bankruptcy would have 4.8 trillion won total asset 11 years later.. Like WOOOOW 🤯

[@MizBee0109]

I have to say I always appreciate your analyses - so clear and concise! I have watched BTS grow and prosper since their debut in 2013. They went from nothing, on a wing and a prayer and Bang PD’s vision, to global sensations. I would hope that people realize that the 7 men of BTS are highly educated and acutely aware of the business world in entertainment and management. Six of the 7 have completed their masters degrees - soooo - they are not just puppet entertainers, but an integral part of their own evolution and that of Big Hit, HYBE, and the spotlight on South Korea as a destination as well as their economy. From Ramen brands to haute couture, BTS has plastered themselves all over the globe. I love those boys even if I am almost old enough to be their grandma. 😊I hope when they return to Big Hit in 2025 they can achieve their dreams and keep growing as artists and business men! Bless them for being a part of our lives and bringing us sunshine for all these years! 💜Borahae 💜

[@mora5146]

They are so cool! 😎😍

[@wandalewis5097]

BTS saved HYBE and put South Korea on the map. They brought in BILLIONS for South Korea. So yes in my opinion BTS is bigger than K-POP and will bring in Billions more in 2025. South Korea should be Thanking BTS instead of bad mouthing them BTS FOREVER 💜💜💜💜💜💜💜

[@magdalenagabrowska8169]

Saved? Hybe was made bc of BTS, there wasen't nothing to save, BTS saved Big Hit from bankruptcy 😉 and made enought money to make Hybe next.

[@eileencritchley4630]

They are not bad mouthing BTS that was one of the disgusting rumour's sent around by an anti and a sloppy reporter who didn't fact check. So please don't attack South Korea our Bangtan men would not like it.

[@스테이시사나미나]

So before BTS, Korea was nothing? very disrespectful and distateful thing to say. What do you know about Korea? what do people know about Korea because of BTS? I hope most i-fans don't think like you it is embarrassing. Korea is a country where 53mil people have their own lives going. national GDP : 13th in the world export market: 6th import market: 8th GFP military power: 6th Patent Copywright : 5th Semiconductor production: 2nd Global softpower: 15th City power(seoul): 7th Also, k-games exports outstrip K-pop 10 times over: report By revenue, the Korean game industry ranked fifth by generating 15 trillion won ($1.2 billion) last year, taking up 12 percent of the nation's total content revenue of 125.4 trillion won. Also, Kdrma, Kbeauty, Kfood, Kwebtoon is more favorable than Kpop according Hallyu report by Korean governement. actually, Kpop was the last.

[@Realmorganwallenchannel12]

I cam to know kpop through bts

[@alipotter0613]

I think all K-pop fans know this when it comes to the facts and figures. But I think the perspective is wrong. I don't think BTS is bigger than K-pop, I personally would say that they were never really K-pop at all. (Note I have never seen BTS have an issue with the K-pop label, only fans) Yes, they competed in K-pop music shows, yes they mixed in those circles, but I would argue they were different from the start. They always skirted around the edges of the scene, not really fitting in with K-pop and not really fitting in with regular pop. They had a unique identity all of their own from the start. BTS has so much respect for current artists and the ones that came before. It was Sao Taeji who picked them to work with and it was a dream come true for BTS. They want to learn from older artists and be mentors for the younger. Suchwita was a great example of this where Yoongi gave props to Taeyang of Big Bang while praising Woozi of Seventeen. I also feel for Big Hit/Hybe who get a lot of backlash. As if they would sabotage their biggest asset. Ridiculous! I mean Tae shot 5 videos in Spain. Can you imagine the logistics and the work it took to make that happen? And in a cave? Come on, get real. When it comes down to the basics, the bottom line, it is all about the music. BTS is far superior musically and lyrically over most artists, not just K-pop, and keeps us coming back for more. Mic drop. The End.💜

[@aishwaryaahirrao]

This 💯

[@RmJSJhJVJk]

Well said.... thank you

[@acheinyiemlem8106]

Honestly I never knew kpop existed until BTS...

[@SylviaMusa-o6m]

Same here

[@subobing3551]

Me too. Never even knew. Then I see them on SNL and my eyes were opened! BTS is truly a wonder and really has put Korea on the map. If it hadn’t been for BTS, All I would know of Korea was N Korea’s Kim Jong-un and his nastyness! BTS made me see the beauty of S Korea and its people and whereas before I never had even a thought about going to Asia to visit, I will go to S Korea someday and to some other countries because of BTS!

[@SA01095]

Me too. When Psy came to America, I didn't even know he was Kpop. I didn't even know Kpop excited until BTS. So I thought Psy was just an Asian artist (which is true). I didn't even know his name. I only knew him as the guy who's song is Gangnam Style.

[@Realmorganwallenchannel12]

And me to,I get to know kpop through bts

[@beljuarez64]

I'm 60 and been army since 2020. I like ONLY BTS other KPOP groups don't appeal to me. Their music is is useless NOISE while BTS music has meaning messages and comes from their hearts😔😌. I feel that. That is rare I ONLY feel that from my soul. I pray for them and want the best for them.💜❤️🙏🏽💯🇺🇸

[@simonettesoler-rivera808]

I feel the same. Hard to explain but I totally get you. I appreciate other K pop groups & western Artists but no ine comes close to how BTS music can affect me. Its their message & how the overcame so much, their humility & sincerity appreciation for ARMY that made me respect them to the highest level. I don’t have many friends who understands so I’m here. 💜💜💜

[@MaryHostetler-l4y]

Me too . 77 year-old 🙂.

[@nacmegfeegle2310]

Yess , 70 yo here, really only BTS for me, other kpop and actually almost all other pop the world over seems shallow in comparison. Never heard of Kpop before them so I did try to listen to others but nope for me.

[@schoonheid2008]

I’ve known kpop because of my daughter since bigbang and 2n1 era because my daughter was into it but I was never interested with K-pop or South Korea until I discover BTS. I’m so invested with BTS, that I even went to US and South Korea just to watch their concerts and collects their merchandise and albums. This has never happened to me even in my younger years only BTS made me take a look on K-pop and South Korea.

[@OneBillionLetsGoo]

Bts was very much criticised and mocked by kpop at their starting period..people made fun of their name bangtan sonyeondan . All the 3 big companies of kpop looked down upon them . Bangtan was mocked saying that they were copying exo. They were cut off from the shows. Mocked at their dressing style . But they accepted all this criticism and worked harder. In 2016 Busan one asian festival they were pulled out of the line last minute. But Armies were sad so bts once again requested the organisers to allow them to perform. At last they agreed but said they wont be telecasted on tv , the organisers didn’t even remove the confetti or clear the stage for their performance . Still they performed for armies.. When they got their first award competing against the bands from Big 3 it was a turning point in the history of kpop. They proved that through hardwork one can win against all the odds. Later they become a huge success among western fans . And Bang PD was the one who first realized this. That man definitely played an important role in their success. ( i know he is not the perfect one in the field and i cannt say he is not 'greedy ' .. but i know one thing for sure without him Bts would not have formed. The members wouldn't have got an opportunity to get together . ) I wish people would at least get to know their story before criticizing them . The story of bangtan is very inspiring and can be a great life lesson to all people.. And i would divide the world into 2 kinds of people -- one group who dont know about them or their story and make fun of them --- and the rest who knows their story and respect them. I am not saying everyone who knows their story is an army or a fan. But i am 100 percent sure that those who know about their story wont hate them... Bangtan has changed my life a lot. They inspire me to face challenges in my life and to work harder even more. They taught me to prioritie my own happiness and to love myself before loving anyone else.. And i will always wait for them . They have locked us in their 'magic shop" . They have the key to this . Once they come back on june 21 2025 it will be open and then we ( armies and bts ) would start our journey .. Apobangpo.

[@parveedeekempadoo9577]

Absolutely true 👍. Hope all these rumors can put to rest. I think some is trying to sabotage BTS intentionally because RM is releasing an album soon, Jin is coming home in a month and Hobi will be out soon. ❤❤❤❤❤

[@moonflower3906]

BTS story also reminds me of Mamamoo they both came from small companies and were ALWAYS criticized because they don't fit in the kpop norm

[@OneBillionLetsGoo]

@@moonflower3906 yes . They are also organic . Paved their own path and build their own kingdom in the industry overcoming the " double standards of kpop".. Bow to the queens 👸 ♥.

[@andy09f]

Love the receipts. Built on the Blood Sweat abd Tears of our Bangtan

[@theannyohaseyonaijapodcast]

this is definately a table shakerrrrrrrrr Peace to everyone about to be trigged. Nice work👏👏👏👏👏

[@MyHandle4455]

Simple Answer: Yes. Long Answer: Yes, BTS is bigger than Kpop.

[@dangie7735]

I love your comment 💜😂💜🤣💜😂💜🤣💜😂💜🤣💜😂

[@HailToTheMeep]

😂

[@sarasumayya3839]

😂

[@Musicgeek97]

Reminder for Armies come back to me by rm is going to be out tomorrow.

[@merylgorge636]

Fascinating to actually see the numbers. Really says it all. But so much of their financial success has come from international sales, which none of the others did much outside Asian countries. BTS really conquered the world and now they are so much bigger than the originals. BTS has not been that dominant in SK so it is understandable that many SK's don't see the big picture.

[@katec.5439]

Yet they are the most streamed artist in SK on melon platforms, atleast 3 of thier songs have the one of the most unique listeners, Spring Day and Dynamite one of the longest charting songs on melon not leaving top 100 as of today.

[@debhouckscraftycottage]

I'm so glad you put everything in perspective. I have an accounting degree, so the numbers comparisons spoke loudly to me. lol Thanks you for always putting out informative videos. I know it's a lot of effort to pull all that data together and do the comparisons like that. Really enjoy your channel!

[@angelacurtis4456]

I'm an American Nana and BTS has surpassed the genre of K Pop. These guys paved the way and if it wasn't for them I would not know any groups of K Pop. They are living legends in their own time. I don't think any kpop group will ever reach or match their success, though the few that are doing well is because BTS paved the way and made things much easier for other groups that are kpop. You have to put the next groups 2 thru 10 together to match the success BTS has. Army for life.

[@maricutadunca_613]

*Haters:these numbers are nothing🙄* *ARMY:remember that BTS put Korea on the map💜* And starting from nothing with BIGHIT they have come to have it all with Hybe so zipittttt HATERS.

[@bourjoism3213]

True

[@friede.]

Widen impact, BTS is a scissors who cut the yellow line between eastern and western, then gather them under their fandom called Army. Hence whether haters accepted or not, BTS is playing in different league, not only music but society perspective.

[@eileencritchley4630]

@@friede. Yes ecomonic and social leaders.

[@anneprendergast7834]

Fascinating- thank you for pulling this data together.

[@Gigito9]

I am a 76 yr old American grandmother...I am a music lover and discovered Kpop and BTS through WW Handsome Jin's photo! I found out who his group is and became ARMY. I listen to BTS daily and although I LOVE them all...Jimin is my bias!!!!!

[@JulieHarvey-o1u]

I like a couple songs of the other groups but a lot of them sound the same… only BTS has such a wide range and more complex music and lyrics..💜💜💜💜💜💜💜💜

[@hobiiiswifey3624]

Those people barking in social media about BTS's success organic success should study first and do their homework. Let's keep streaming guys, lets not get too affected by those issues and instead let's stream BTS's music and specially RM's music is coming out!!!!

[@mariasalcedo3822]

The fact that there are already plans in action to ruin their name and legacy way before their comeback from the military shows how scare the kpop industry is of that moment cause its gonna be huge World Wide, that in it self shows how much bigger than kpop our 7 legends are 😎

[@soreg00]

Como fan del anime y manga, llegaba a ver algunos posters de grupos de k-pop en los mismos lugares de venta de productos japoneses, pero nunca me llamaron la atención. A lo mas escuché a TVXQ en un anime. Pero descubrir a BTS fue WOW y ahora no me despego de su música, ninguna canción de otro grupo de chicas o chicos despierta mi interés como para seguirlos.

[@TheyCallMeTeknoTom]

Oh my gosh. This is what you get when ARMY is also a financial accountant and numbers guru. Sheeeesh lady. You’re amazing. Can you do my business taxes? LOL. You really put the haters in place, AND also educated us ARMY the details to support our claims. 👍🏻💜 But yea, this is next level free-time data. 🙌🏻🙌🏻🙌🏻

[@javinnelaureen]

Of course, they are. Totally bigger and better than all other groups in the whole planet. OT7 forever.

[@LoveMyForeverArtists]

Dear ARMY. These are exciting times. There is a global vote in which BTS is currently losing by a huge margin. Please google this as a link doesn't work. EXO vs BTS. Louis Tomlinson vs JHope. Nial Horan vs V Zayn Malik vs. Jin. Liam Payne vs Jungkook. Louis Payne vs. Suga. Lois Tomlinson vs. Jimin. Harry Styles vs RM. I know googling is work, but we google other things too. We going to make that. Please vote for ALL Bangtans. They all need us now, just as we need this good reporting. Please spread this message. Thanks. Borahae

[@EverRoxas]

People are allowed to think others are better...

[@lealarsen2017]

wow i knew BTS was big but still this is insane. i actually did think Army was lying about it but no. i think those are the numbers they look at when they decide brand revenue and BTS has been the top of the entertainment industry. who was on that list before BTS? was it a label or a specific group? just wondering.

[@beccal.5369]

Probably Big Bang, Girls Generation and 2NE1, I'm not 100% sure, but they were really big. (They never made it big internationally or domestically the way BTS has... that's why it was so hard for BTS when the huge fame came, there was no group before them that they could go to for advice that could understand their level of fame, that's why Suga wants to help younger artists.)

[@Musicgeek97]

Other kpop fans like to discredit and downplay BTS achievements but it's the truth that no other kpop group has ever come close to BTS's popularity. Even other artists admit BTS paved the way because they brought international attention to kpop and allowed more people to discover other kpop groups. I wouldn't have known kpop if it wasn't for BTS.

[@kashirenful]

I always get very surprised when people downplay it. I recently was in company training with people all over the world. There was a table question that what culture is seeping through other cultures and why. The resounding answer throughout was korean culture and they all said it was because of BTS. Not one of them were army. We actually had blink in the mix too

[@lulaulaf7111]

Los únicos artistas que han vivido algo similar a lo que está sucediendo con los chicos de BTS ya no están activos y algunos de ellos descansan en paz: The Beatles y Michael Jackson. No hay grupo de Kpop, ni oriental ni occidental que haya vivido lo que está viviendo BTS. Un buen conocedor del tema te confirmará mi dicho: BTS está en una liga aparte en su país y en el mundo. Y apenas tienen 10 años de carrera activa... Que será de ellos cuando lleguen a los 20?? Ten por seguro que ARMY'S ya se está encargando de ello

[@komod66]

Thank you for always explaining issues about BTS. I agree BTS is larger than K-POP!

[@ednahapin9747]

Thank for doing this analysis, I'm 63 yrs old from Toronto I, never follow kpop until I saw one of your analysis of Bts and fell in love with this 7 boys I bought the book and enjoy reading it. BTS is a living legend Bang is a genius for putting together 7 boys with extra ordinary talents .I do follow you on you tube. Again thank you your amazing in your work.

[@krystalbernier234]

I'm looking forward to your next video. But I must say, I enjoy every single video so far. You are concise and well-spoken and frankly easy to listen to. I love your balanced approach to discussing issues. Please have a good day. 💜

[@patricianaidoo7994]

Thank you creator for the information it really solidify bts as a global phenomenon army 4 life💜

[@Satamura]

BTS FOREVER

[@luzindaausi9412]

Sorry.... but he or she is not an hallucinating army coz it is the truth. Facts. BTS is bigger than the entire KPOP industry.

[@joellenfabiani3255]

thank you for this!!! BTS is like no other....so many ppl drag them from here til next year & the NUMBERS don't lie....so again thank you for putting this together with RECEIPTS!!

[@Jer-f1s]

Another great video. If you have time, please do something about RM and his new song and album… everyone we can remind to stream and buy, the better. Thank you, Fairlane, for all you do. You truly are a gift!

[@nicoleloss7987]

You always have great informative videos

[@reetatts]

Thank you so much for your hard work, and educating us. I really appreciate it. 58 yr old Army from NZ here. 😊

[@katmercer4772]

1. Loved this video and appreciate that breakdown through the lens of business capital. 2. Thank you. As a long time army and casual kpop fan, it's been sad to see people online over these past couple of weeks, belittling and honestly minimizing the talent and force that is bts. The numbers don't lie but it's so easy for people to try and change them and create narratives that uplift their fav groups while at the same time the only reason these groups and fans are even striving for certain sales/goals/titles is because of the standard bts has set in the kpop industry.

[@michellem6826]

Thank you for showing receipts!

[@MyMSLS]

As an American grandmother and great grandmother I came to know BTS in December 2022, so I am still new. One thing I have learned is that BTS doesn’t fit into any standard mold of what Kpop is considered. They have broken all molds and records. Those that try to disregard their contributions to the music industry are never going to understand, they don’t want to. They would rather spew hatful nonsense than accept that BTS has surpassed everyone’s expectations. Seven “normal” boys from SK are and will always remain the changing face of Kpop. Are they perfect, no because they are also human. They make mistakes but the difference is they own those mistakes and learn from them and make us also learn from them. We as a fandom, whether you consider yourself Army or not, should not be making things harder for the group. They have enough negativity being aimed towards them. We as Army should be their first line of defense not the Judas that harms them. We all have our bias, but as Army we should be supporting ALL of the guys. 🥰 💜💜💜💜💜💜💜

[@sony67100]

Hi! Yes, they are bigger. A lot of people who are not into kpop like me actually like their music. I am 56 years old.

[@nacmegfeegle2310]

I would love to see more on this topic. It is great to have "receipts" when trying to explain this to people who are not aware of what has been happening. I wonder also how this compares to other global artists? And thank you for all the work you put into these videos.

[@sincerelyyours-sz6lg]

Yes, BTS is bigger than k-pop and more. These 7 men have come into my life and have helped me to understand and be more tolerant of the ways and traditions of individuals in other countries and also have made it possible for me to have constant communication with people all throughout this world and I've found and subscribed to your wonderful channel because of them! They live thousands of miles away from me and I'll probably never meet them but yet all I want to do is love and protect them as if they are blood relatives. So yes, they are absolutely more than k-pop. Thank you for posing this question❣️

[@GouriD_30]

Definitely yes because a person like me who didn't even knew that kpop existed and there is something like this in the market and because of how their success made noise i thought to check their music and I'm so glad i did it! Cuz finding them brought me happiness. And no other kpop group or any artist in general gives me that vibe . So for me bangtan will always be bigger than kpop.

[@EvaC3875]

BRAVO,,, Great analysis. Thank you for your time in doing this video. BTS surely is a force to recon with but they still remain humble. Thank you ARMY..... Great episode.

[@beccal.5369]

I really love your videos😍 😂only in ARMY would we see a video that teaches us the intricate workings of industry financials... Don't mess with ARMY.... we have receipts and know how to use them😅 BORAHAE 💜

[@elp9319]

Thank you for presenting and explaining some of the actual financial data on BTS and the 4 major music companies in South Korea. very informative:)

[@stillpurple]

Thank you for creating this video. Yes, BTS is bigger than Kpop.

[@ArmyMoa4ever]

BTS literally made south korea popular In india the general public did not know anything about South Korea heck few dis not even know that there is a country named korea And know everyone literally EVERYONE associates the name south korea with BTS ask anyone be it a labourer or a big doctor everyone associates south Korea with BTS but keep in mind it is not always vice-versa there still are people who know BTS but do not know form where they are and no you can't blame them with indian markets being open for global imports and exports in late 1990s it is natural that people do not know that much about so many countries BTS literally are bigger than hybe than kpop industry as a whole and hell they are only included in conversations when big artists like Taylor swift, biber and MJ are being talked about. Nobody knows of any other artist than BTS in india *m not talking about kpop fans/anime fans ONLY general public* while few do know abt a single girl group but that is also a rarety And if this does not proove their influence idk what does

[@wongpauline22]

Well said

[@theresalopez9952]

Thank You for Sharing and explaining this.

[@sashageorge2939]

I didn’t even know that the PSY song from many years ago was K-pop. It wasn’t until I found BTS last year that I understood and learned K-pop. I always say I’m not K-POP fan - I’m a BTS FAN.

[@happyvaldez2605]

Wow 👏🏻👏🏻👏🏻 thank you so much for all your hard work Great job !!! Thank you for enlightening everyone especially us here abroad that sums up BTS is still on top and we will support BTS till the end luv luv luv thank you again and more power 💜💜💜💜💜💜💜

[@maja9091]

Good job. Maybe many people will finally be convinced by facts and figures, not gossip and slander of haters.

[@eileencritchley4630]

But they won't look at the figures or they'll say it's all lies, that's the problem with closed minded people and immature brains.

[@SA01095]

@@eileencritchley4630 I agree. No matter how you prove it to them they will not agree. Even if their faves says so, the haters will still disagree.

[@helenalee0613]

I don’t think the hate towards BTS has ever had any logical or factual backing so even if these haters stumbled upon this video, they would still choose to hate (be it jealousy, delusion or stubbornness). It’s unfortunate but even when presented with logic and reasonable facts, the people that dislike BTS will unfortunately still choose to. It’s a sickness at this point

[@maja9091]

@@helenalee0613 I realize that, but it can help people who aren't fans of BTS or have recently become interested in them. Nothing will help fanatics and psychopaths. Yesterday, under Seven's clip, one of them gave a show, probably a hundred comments, talking about his hatred for BTS and adoration of Blackpink. Horror.

[@helenalee0613]

@@maja9091 oh yeah I agree with you and what you just said proves my point if anything. I was replying the person that was about haters disagreeing. This will help Army’s that don’t know about the boy’s impact or people that are curious about BTS no doubt but as you have already proven, this or any logical take for that matter won’t make most haters stop hating BTS. What sane person does that you just pointed out on the member of a group’s video you don’t like? There’s nothing you tell that person and most BTS haters that’ll get through to them. Most BTS hate is baseless and based on ridiculous misunderstanding. And if the fans don’t want to admit it to themselves, a good number of them are jealous that their faves didn’t, haven’t and probably never will achieve all BTS has achieved and will still achieve.

[@lealarsen2017]

the reason BTS is so big is because they have expanded their brand in diffrent areas. they have tiny tan, bt21 and bts universe content incuding books and other mech not to mention a kdrama and mobile game. they have so much merch and army is buying all of it. when you look at other groups i never see the same passion that we have for BTS so they would never sell as much merch as BTS. i heard someagency complained about BTS is everywhere.. well yes of corse a company is going to brach out if they se a profit to be made. sm and kakao also have an agentcy with actors so id think it´s only music

[@friede.]

😂😅 Let me give you this analog! A restaurant's main selling is their food, right? Have you heard any restaurant which their main revenue is coming from selling their merchs or advertisement/promotions tools??? How good the advertisement or promotion tools, all those just will be the supporting post in order to soar of the selling food as the main product. Same as BTS. do you think all merchs you mentions contribute significantly to revenue than BTS's activity itself??? You can check how much was the revenue from Suga solo tour??? It was only solo tour in 2 cities of US, 1 city each of Spore, Indonesia and Thailand, Korea and it was only 2 months! While BTS's concert before pandemic were massively in several cities of Asia, Europe countries and some states of US. They fulled stadium, not arena! And they did it continuesly within 5 years and stopped just by pandemic.

[@friede.]

For the company who complain about BTS everyehere, ask them to learn about market supply and demand! 👌 Dont forget to tell them many fake BTS merchandises in the market, but the revenue doesnt go to the company.

[@mariamakiling7995]

Just reading your title , I AGRRE ,right away.

[@OT7Armymom]

Thank you for this information, because of BTS 💜 I am learning Korean 💜 I find it fascinating and hard 😊 💜 also I have learned some of the culture and it is beautiful 💜💜💜🤟🇺🇸💜💜💜💜

[@imajinallthepurple]

They just overtook Simon & Garfunkel to become the 40th best selling artist ever. I mean, c'mon... (Next up: Guns N' Roses) 💜😎😁👍💜

[@suga_rush]

Thank you so much for doing this. 🙌

[@pheonix9929]

Yes BTS IS BIGGER THAN KPOP....LOL EVEN A SOLO MEMBER LIKE JK IS BIGGER THAN THE WHOLE KPOP😂😂AND ITS A FACT....EVEN THE PEOPLE IN MY POOR VILLAGE KNEW ABOUT BTS BUT NOT ABOUT SK OR KPOP.....The media in my country relates Sk only with BTS, SAMSUNG AND HYUNDAI NOT ANY OTHER KPOP GRP😂

[@Isalys]

Don't dream, a lot of people doesn't listen Kpop but they know BTS and Black Pink but not the name of each member.

[@kathyjohnson4212]

Yes Financials is 100% what makes them bigger and wouldn't be what they are without BTS. But to me BTS IS BIGGER THAN KPOP because of everything they do as whole. What these done financially but what doors they've opened like the other before them cracking it open BTS kicked it down. But I have never seen another group do what BTS has done and I have never seen fans do as but as ARMY has do e for BTS and fellow ARMYS. I think they are bigger because they are ABOVE KPOP. I dont think nobody can reach their level and shouldn't either. As BTS says there won't be another BTS. I SAY Just be yourselves. Don't be someone else or you could fail because your fake that's what I think. BTS are so sincere and humble. I know the other KPOP artist are really good. And their fans love them too but I've never seen the effort put in as much as ARMYS. But one thing I wish is that there wasn't wars between fans. KPOP Artists heck any Artist respect and enjoy each other's music so why can the fans. It's Sad. I'm 100% ARMY and don't listen to other KPOP groups on the regular but I do like other music other genres. I like Rock, Country. Kpop, Spanish, HipHop, except KPOP I grew up with all these. Til 4 years ago. That's when BTS found me and I've been sold ever since but I still to other music and love it. Also BTS Songs send messages deep loving messages and others may too but not like BTS. I haven't seen anything like them. Like JHOPE said it was destiny. AND I BELIEVE IT. Nobody is perfect but the are darn near close. I've never seen anything like it.

[@sandyitaka8471]

Hey dear 😊...this title gonna get u in trouble with haters 😅🤭 anyway lets me watch the video 💜💜💜

[@friede.]

But I wish haters watch this! 😂😅

[@mora5146]

Oh yes!, they're gonna hate 😅

[@prevodiEtranslations]

They are gonna hate the facts 😂 available to check 🤷‍♀️

[@deannabautista2100]

Always very informative, well thought out presentation and accuracy ❤️. Looking forward for more videos 💜💜💜💜

[@rgober60]

Thank you for doing this!!! We , or at least Army's knew that the guys are bigger but the other fandoms just love to say we are crazy and put us down all the time. I don't say anything cause it's not worth the trouble of wasting my breath. But it's nice to have all the data out there for others to see.😊 🫰💜💜💜

[@Mori-Chan613]

A hard pill to swallow for haters and jealous kpoppers. 😅

[@EverRoxas]

The fact that ARMYS feels the need to always shove it down everyone's throats, though. Can't let others enjoy what they want...even if it's not BTS?

[@Mori-Chan613]

​​​​​@@EverRoxas the fact that you don't know how in denial and jealous kpop fans are who keep poking us, accusing BTS of payola and what you only see is us trying to prove that they are wrong. Like seriously, you don't know the recent hate train BTS has gotten to the point someone or some people even sent a petition to the Cultural ministry of South Korea to "investigate" BTS of chart manipulation? Please, if you don't know what's going on., shut up and sit down. No one's prohibiting you to enjoy what you want. This topic is not about that and we don't care who you follow either.

[@Super_Chamchi]

I listened to 2nd gen kpop, but I quitted after a couple years because I got sick of it. This was also the reason I didn't get into them when I heard about them in 2017. I thought they were just another kpop group. I finally checked them out in 2019, and BTS is the only group I like.

[@wongpauline22]

Thanks!

[@squibsp]

Thank you for your incredible research on this topic. BTS is bigger than the kpop industry and i guess its sometimes a hard pill for some to swallow but wait, theyre not done yet and yet they're still so humble and thankful for everything...BTS FOREVER❤❤

[@cordovesy]

Thank you again for your videos and the tremendous effort you go through to make sure we get accurate information. Very much appreciated. I have a question. Is there a way to have your captions translate to Spanish?. I would love to share your videos with Latin ARMY, so they can see and understand your videos. I've been wanting to share a couple of them and I end up not doing it only because they won't understand it. I would love to be able to share them. 💜

[@manasa3953]

no disrespect to kpop and korean music industry but they have very little impact on global music scene. Their only artist thats involved in pop culture coversations are BTS and their members...mayb psy? but he is long forgotten now in the current wave. you hate them or love them but you cannot ignore bts thts just the kind of artist they are. its just facts.

[@Belbecat]

Curious how much they get from stuff like BT21, Tiny Tan and magazines etc and whether they even count towards these numbers...

[@sandyitaka8471]

Pliz the others video...wow didnt know that wow wow wow, cant wait the next video 😊

[@april22497]

Thank you 💜💜💜💜💜💜💜💜God bless you 🙏🙏🙏💜💜💜💜💜

[@beautifuls194]

Thank you for the information i appreciate this very much waiting for part 2

[@colettemr]

I appreciate all of your research to provide us with the tea.

[@someonefromCY]

I saw another video from another youtuber named Seoulite tv talking about how K-Armys were probably used and in their name there is all that funeral flowers thing outside Hype , in order to expose Hype and probably push for selling (or other) either to other company or to MHJ. Is there a way to check this too?

[@sharaineroberts8537]

Hi. BTS is definitely bigger than KPOP. That is why HYBE was created. All those companies and artists provided 1/2 of BTS financial as the members enlisted. Not to take away the talent from the other artists under the HYBE umbrella. But once BTS finishes MS 2025, profits will soar for HYBE.

[@margaritamunoz4886]

Soy nueva. Encontré tu canal cuando inicio el problema en Hybe con min jin. Me encantan tus videos. Muy bien explicado. Ya me suscribí. Muchas gracias por tu información. Saludos.🇲🇽

[@RoseBasemera]

You are doing great 👏 👏 👏

[@Emma.00.00]

Waw finally I understand this expression..thx for your hard work❤

[@nacmegfeegle2310]

You Nice keep going! I really appreciate your channel.

[@Purplelace777]

I truly get this is about BTS but I thought you would speak about how terrible and the racist remarks they said to stray kids , because this was an event they got invited to and the way the paparazzi treat them , the remarks were so terrible and it wasn’t j, and ut crazy because BTS went through this but only sad about it no one came to their defense , they had there fandom but it’s was no way near as strong as it is now , BTS was still freshly new . But no matter what or who you are NO ONE deserves to be treated that way 💜🙂

[@parleejackson7961]

Amazing info ty❤BTS❤😊

[@nazvel7971]

I love your channel. Thanks for your time researching these things for us and backing it with proofs.

[@ChelseaNina]

Very informative review! Thank you!

[@meriAnne3376]

Thank you so much for this. I know this is a lot of hard work and research. I am not good in acctng but this is getting me inteterested in numbers. Waiting for part 2 ❤

[@susanakirk3860]

Thank you, very informative!

[@fiuz0001]

59yo NZ grandmother. I never knew anything about K-pop until after BTS! Thank you for the data very interesting and validates BTS’ power!💜💜💜💜💜💜💜

[@banicu6622]

Cant wait for part 2

[@FaydraGirl]

Weeee! I messaged you on Twitter. Wow, you just plastered up a giant BTS billboard with this video. What a beautiful thing. It would be awesome if this information spread since you have made an argument, provided proof and invited skeptics to do their own math. The conclusion is yes, according to the numbers, BTS is bigger than K-Pop. Glorious. Seeing the numbers like this has illustrated exactly how much this is true. I would not have come to this conclusion on my own. I consider this channel to be a reliable source of information so I tend to take you at your word (not blindly, of course ha. This is the internet, a very shady place >.>). I appreciate how much time you put into the research while always having proof to back up your arguments and conclusions. As usual, I love it. Idk how you do it. So appreciated!

[@susannunez7585]

Thank you. Wonderful analysis.

[@bourjoism3213]

Can you deep dive on the Min heeJin saga? I'm still baffled why Bang PD gave her 18% of Ador its doesn't make sense at all...what do u think??

[@kearycemoore2256]

Don't ever question what BTS has done.......EVER💜💜💜💜💜💜💜

[@chbenzy9359]

But i just wanna ask... Did their FREE BUSAN CONCERT and the 10th Anniversary Festa including the 20-30mins Fireworks affect their profit ??

[@mrsta8233]

I don't think BTS would have cared about that, they missed ARMY and wanted to do something for us. Amazing. 7 Kings, their country doesn't deserve them, the audacity of the government to investigate BTS. They came from a small company that almost went bankrupt, BTS barely had enough money to eat so what they are accused of is absolute bullshit

[@maja9091]

No company presents such detailed settlements. But for example, at the end of the pandemic, at concerts in Korea, where there could only be 0.25% of the packed audience, BTS lost money, if not even added to it. But they wanted to play for the ARMY.

[@shiuyan2987]

Of course, the free concert was an expense. Their net profit became lower as there was no revenue earned to offset the expense.

[@Musicgeek97]

I would think so. Korean government was supposed to fund the concert as it was to promote the Busan expo and South Korea but they didn't so hybe/bts had to bear the costs. I'm sure accomodating people from all over the world for the concert put a dent in their profit. Maybe not too much of a dent but still a dent.

[@eileencritchley4630]

@@shiuyan2987 however they did then recoup some money from it by the Releasing the Yet To Come Busan Concert at the cinema Theatre's worldwide so they did rank some of the money back that they spent on the Free Busan concert.

[@Mamadun3]

Good job!

[@isiseungella4688]

BTS are amazing artists! It's however good to acknowledge that there's been a good management and investment done, overall, so they could grow into Hybe and diversify, giving their business longevity. And this success imho explains why it's being presently attacked on all front. The error is to think that just because BTS disappears or Hybe gets a bad reputation or lower income it gives their artists, company or business a better chance. That's not true: atm imho Hybe is a locomotive with BTS as engine pulling the rest of the kpop industry. Pulling them down risks to crumble their deck of card because kpop and k-anything is still a new kid on the global market. It would be far more clever to associate, collaborate and support while continuing to strive for their own excellence. What do you think? Very much looking forward to the rest of the series. I follow only KZbin so I hope you continue to post here. 💜

[@eileencritchley4630]

Totally agree with you however the 3 large kpop companies have a problem called Pride and Jealousy/envy so they won't consider it it clouds their business minds.

[@isiseungella4688]

@@eileencritchley4630 Yup. Revenge makes for a good drama, not good business. Once you have shareholders that's a luxury you cannot afford. I put my bet on Hybe though because I prefer artists expressing their own rather than factories of writers alongside factories of "display units" with a marketing mask. The latter has zero appeal to me! It also makes good (art) business sense: ORIGINALITY, unique product no one can compete with.