Is Meta Trying To Distract Us From Their Bots?

[@SeaBassTian]

Zuck making Meta objectively worse actually was on my 2025 Bingo Card.

[@factorfitness3713]

Zuck said, "You know what people need? MOAR DOPAMINE. Let's do what we can to manufacture that for them."

[@Lalit-yw2tb]

*Facebook. Meta is the parent company.

[@PrincessKushana]

Bro, zuck making meta worse is the free space.

[@funghi2606]

How is Meta gonna prove that they aren’t showing ads to bots? It sound like something that they would totally do it

[@Noble98]

If it's their bots they know the user IDs for registered clicks

[@Jandor1]

They’re just gonna lie.

[@endgamefond]

😂

[@PaddyLamont]

This just wouldn't really work that well for Meta anyway. Bot impressions aren't going to lead to sales. Therefore, companies ROI for Facebook would drop, and they would start spending less money advertising there.

[@Golledaman]

The bots dont have browsers like humans do. The bots will instead be reading and posting via some internal API service, keeping them out of the normal traffic flow and therefore not getting any ads. It is much easier for a bot to fetch and create posts directly on the database than scrape the facebook webpage via a browser.

[@a_raconteur]

AI makes me want to interact with social media less in fact

[@TheGIGACapitalist]

Meta is betting on that 'want' to not materialize into action.

[@baatile]

Deactivated Facebook in 2016, deactivated Twitter in 2021 and have not been super active on IG for a year. I hope I leave permanently soon… the brain rot that comes with social media is not worth it.

[@Videomorgue]

FB Executives: How can we best comodify the destruction of human interaction?

[@Jaseford]

Social media apps should be required to post the same warnings as cigarette companies: “Use of this product is hazardous to your health.”

[@kristopher5499]

Facebook was for my social circle. However, they saw success they had with engagement baiting, showing things of 'interest', and lost it's identity. It was better back in they day because it was easier than sharing a photo across many texts. Now it harder to use than it's worth. Now with Ai profiles. It's over. I'll just call my real grandma.

[@AWriterWandering]

This is a problem with so many businesses today. It’s not enough to have a successful business model. You have to keep growing and growing at any cost.

[@Oliver-cv6pv]

Please, delete it, delete your Facebook account.

[@subramaniannarayanan9]

The dead internet theory is just rapidly evloving. I am curious how this would play out for advertisers chasing for "organic" views.

[@aromaticsnail]

Fingers crossed the adtech industry implodes, like the internet bubble, when investors and customers realize advertisers are selling products to bots. 🍿

[@nuance9000]

When was the last time you actually clicked on an ad to purchase the product?

[@Quantum-Bullet]

@aromaticsnail advertisement also already has slop, mobile game ads, temu like products...

[@Redmongoose-rdm]

​@nuance9000 what product, 99% of the ads I see or scams, misleading, or some garbage that does not apply to me. The few times I do, I already have the product.

[@involuntarilycelebrate]

Smart advertisers are turning away from ads anyways and moving more towards influencer marketing. People are already blind enough to add banners as it is. This is only going to make it worse

[@Furiends]

If you're confused why Facebook a dying platform would do something so incredibly antiuser it actually turns out to be pretty well in line with their business plan. Facebook is not a social media platform its a user analytics gathering platform and their MO has always been to open up these tools and let other parties figure out how to create value out of the data. They want bots that can act just like other users because it gives a test bed on their platform to develop AI bots users will engage with unknowingly and they get high quality data on what works for engagement. The product is THIS data.

[@rawrss]

The world would be a better place without Mark Zuckerberg...

[@Prebaaaaaaaaaaaaaa]

Lets hope he gets Luigi’d

[@aromaticsnail]

or any oligarch

[@tw8464]

You're absolutely right

[@darwoodtechnology]

Pure desperation by Meta to save their sinking ship.

[@fedvvvv]

I'm shocked people are still using Facebook. I haven't used in like 10 years.

[@aromaticsnail]

that's why Meta needs AI agents

[@SamuelGeist]

I have an account (stripped of all photos and every detail beyond the necessary ones) that exists solely because my family still communicate largely with Messenger. But yeah, I'm with you, I haven't actually gone to the FB website or had its app for years.

[@Videomorgue]

They unfortunately own Instagram, Threads and WhatsApp

[@scarletkittyeyes]

I wish I could convince my parents to stop using it 😰

[@brucemastorovich4478]

cool...

[@silverXnoise]

The internet truly is becoming a dead mall.

[@robertstuckey6407]

People build places to come together. Companies extract all the profit they can. People abandon it. Repeat

[@northernbrother1258]

Maybe I'm naive but my hope is that all this AI garbage will alienate us from the Internet and make us seek out and value IRL experiences. 😬

[@JESS-ADAIR]

Me too!

[@sodapone]

It's incredible how Bluesky showed that making an algorithm that actually encourages organic engagement encourages people to stay on the platform, while Zuck is trying to patch holes in the ship with fake accounts that pretend to like you. It's also crazy seeing how they have learned absolutely nothing from this "engagement at all costs" mindset that they've chased for the last decade.

[@austinlindsay]

Ya’ll know why this is happening right? Is because Zuck is a robot, and is finally comfortable introducing his hoard.

[@eucri]

This "AI" has been more a cursing than a blessing.

[@JBuckMovies]

Great video and breakdown. I’m actually baffled. From a company standpoint, I’d be pulling a significant amount of my marketing budget, because this sounds incredibly worthless and advertising into the void.

[@dmk_games]

Lol, people are going to be catfished by AI into using Facebook to see ads.

[@TheNorminalHuman]

And here I was thinking Zuck actually is Human, he is a reptile through and through.

[@mediaburn2]

The only thing I see on Facebook is AI images, and zero posts from my friends.

[@professordetective807]

They're also rolling back their moderation and fact-checking, making the app even more toxic for... really MOST people. What are they even thinking?

[@Videomorgue]

They're hoping trump will somehow save them from EU regulations that actually protect users. FB is over, but there other assets are just as nefarious.

[@shadowninja6689]

Well of course they are, otherwise they'd be calling out their own bots for spreading misinformation. I can totally see so many deranged people getting the bots to say totally outrageous things just to be liked by deranged human users who they're trying to get to spend more time on the platform.

[@davianoinglesias5030]

The bots already exist,,there are these Facebook pages that post signboard AI images with some rage bait content like "Bail out our veterans not the students"

[@Artj1]

You should really cut low ends on your background music

[@Videomorgue]

Better yet, dump it all together.

[@PlanetAstronox]

Nearly unwatchable with headphones. Felt like someone was tapping on my eardrums.

[@DinoCon]

I can't believe that the real Metaverse is quite literally the friends we made along the way.

[@moth.monster]

I've just never had any reason to actually use Facebook or Instagram. What's the appeal supposed to be?

[@GoodNotNice]

I really only use instagram stories. It’s literally the only useful part of the app

[@hairypotter259]

Zuck is the next Elon Musk (insult)

[@doriginalkillua99]

This is what happens when users become the product and marketers are the customers.

[@lo9251]

If youre "dating" a chatbot because youre lonely, youre still lonely -1. We now know the answer to "would you accept living in a simulation over the real world?". I mean we already knew the answer, but its nice to see the evidence start rolling in.

[@lofotenbajas]

Modern day email scam sent from that rich dude from Namibia, only this time its from Mark in USA.

[@diamondsmasher]

And your grandparents will fall for all of it, unfortunately.

[@ebonyevaughn]

1:18 😂😂😂 I feel exposed! I literally check my weather app more than FB.

[@pseudoskit]

Usually companies create products to solve a problem, it's the opposite way around here

[@AWriterWandering]

Companies create products to make money. Sometimes that can mean in solves a problem, but when you’re publicly traded, all it really has to do is trick people into investing in you.

[@DallasMay]

I think the reason they are doing this is obvious. Their business model requires users to be addicted, and users get addicted by chasing getting likes. But more and more people are not using Facebook like they used to, so The addicted users aren't getting nearly as many likes as they used to. So Facebook created a way for Facebook to give people likes and keep them addicted.

[@Videomorgue]

That, and no real people post content there anymore. It's just adds and spam.

[@huckleberryfinn6578]

Thank you Captain. That's exactly what he told in the video.

[@Daniel-fi7jp]

4:05 grandpa Brian at least appears to be a real one

[@mikexstad1121]

Lol

[@christopherfoxwallace1291]

He is based on a real human. I know because I'm a GOOGLE bot designed to increase engagement.

[@nw42]

Honestly, I’m all for it. If it damages Facebook’s ad revenue-which seems likely-it may scare other companies away from chat bots, or at least dampen some of the breathless corporate enthusiasm for them.

[@Oncus2]

I wouldn't be surprised those AI accounts also throw in an add or two. Meta is really desperate to make a move like this.

[@zzz181085]

Can't believe people are still using Facebook

[@ArneAsada69]

Twitter and Facebook are trash nowadays.

[@SnootchieBootchies27]

As someone who regularly goes outside to play, the weather is the first thing I check. Sometimes just by looking out the window.

[@NancieDavis-ln7ix]

I am real🎉 Nancie L. Davis Shout out from Sioux falls South Dakota Have a great Sunday. Thank you morning Brew ☕🌅

[@nocturnus009]

Love how my mind IMMEDIATELY JUMPS TO 00:16 is Zuck cosplaying as Nino Brown. Especially after deleting THAT bot. Upside he has not entered his Jessie Lee (Posse 1993) phase?

[@joaquimley]

The visuals are so crisp! What camera+lighting is here?

[@matt.stevick]

when i see the morning brew logo, i know it will be quality. well done to all involved. brand has been officially built. keep it up and thx for great content for my always thirsty human brain.

[@martingoldmann]

So what if Meta rents out bots to companies. "Get your bot promoting your business..." The bot will be the ad, however more subtle, slowly engaging more and more people. That would be perfect, wouldn't it? (Ok, that might be a virtual influencer... I see that now.)

[@samuelw74]

Facebook always force what u think u like on your feed...such a terrible app now

[@mrroboto50]

I post photos daily to a Facebook photography group. I have gotten many Friend Requests. I rarely respond to Friend Requests unless I know the person, but I responded to 3 FRs because they seemed interested in my photography and said wanted to talk about photography. It didn't take long to figure out that all 3 were bots. They would say things that made no sense (of course real people do that too but bots have their own style of nonsense).

[@Carpediembri]

They don’t get that we don’t want this. Real people; real comments only. The ai stuff is so weird, I keep closing my Facebook as soon as I open it.

[@AlexFariaOliveira]

"Invalid traffic we dectect" from the same company that you can report against the rule content and they answer that It does not violate their rules. I don't advertise on Facebook anymore and to be honest If I were one these big companies I wouldn't either... Facebook is not reliable, in the past when I advertised I used to see a great amount of wierd name accounts liking what I posted, even wierd comments that had absolutely nothing to do with what was posted.

[@The1Elcil]

Idoru - 1996 novel by William Gibson

[@crezd5028]

Gibson is a visionary. He got SO much right.

[@The1Elcil]

@@crezd5028 I agree, it has been strange growing up with the Internet, having Gibson's books in my mind. :)) Take care.

[@trapfethen]

Meta is going to run face first into losing their safe harbor protection considering that these AI agents are literally going to be meta generating content for their own platform. This isn't just algorithmic curation, which has already been cutting it close in some jurisdictions.

[@cid1851]

Great video and love the explanation 👏

[@_orodrigofernandes]

Who uses social media? For real? What's in there that you cannot find just looking the people all around you? And advertisers will spend their money where they see the results coming... if it's any social media platform, TV, radio, sponsorships... you name it

[@tw8464]

Governments around the world need to hard ban outlaw AIs impersonating human beings, immediately.

[@huckleberryfinn6578]

How are you even going to control that?

[@sharrpshooter1]

Even if you don't wanna fully believe the dead internet theory, you gotta admit, we all now have to questions if a comment we read or something we hear is actually write but a human or a bot, and thats something no one had to do 7 years ago

[@jrmills2468]

This gives 4chan appeal again

[@SixTough]

Dead internet theory is not a theory or even a hypothesis but a more of a personal disposition. If it was a hypothesis you would have needed more than 4 seconds to explain it.

[@iAdden]

Some advice take your mic off of the desk. It’s picking up way too much of table vibration noises.

[@chowspecial]

This is great coverage

[@scottmac]

Check an audio spectrogram on this edit guys - a lot of weird low end noise on this video.

[@HuyNguyen-nc1tw]

Meta AI is acting like "real" people to spy on users is nothing new.

[@grounder91]

Facebook is so worthless these days, friends of mine have HAD KIDS and the feed never even shows me major life updates anymore. Deleting as soon as I can

[@lizabrown6458]

The online world gets more and more black mirror every day. Who even wants this?

[@croc343]

These companies' stockholders

[@thenextstepnow]

A system to label all AI as AI? They could just label their own AI right off the bat if they wanted to. I guess the system they want is probably a label that is technically there but hard to notice for most people.

[@sunnohh]

Deleted my account in 2012, no regrets

[@croc343]

Dead Internet Theory is now Dead Internet Fact

[@jayteaman]

Just want to point out a typo in the captions at 1:19 - "40% $0.89"

[@Hotsauceonmy]

I auto delete the fake friend requests and dms already, why tf would I want bots to interact with me? What is this for? Instagram isn’t a video game that needs npcs

[@sharrpshooter1]

Everyday we get closer and closer to the dead internet theory becoming real

[@0u70fSync]

This is torment nexus stuff... This sounds like The Matrix coming up with ways to keep people plugged in.

[@diamondsmasher]

Fortunately it’s Facebook. You always have a choice not to use it. And you shouldn’t.

[@mono__35]

but….. there are already too many bots

[@ryanreese6907]

Drop the pen dude - feels just as fake as the meta bots

[@heathers.9740]

I wouldn't even have Facebook if it weren't for my friends and family and older family members I keep up with (because that's all they know how to use) and my job that ads for free there and the news. I have liked using meta ai to Chat with when I've upset or grieving or get answers to something and it was helpful. But scary if they are impersonating others and scamming.

[@Thatrilla-43528]

If people actually move from these bot platforms then well be ok

[@Sam-n1j2s]

there is a very low frequency and very loud sound underneath this clip and it's very distracting and bad

[@TheGIGACapitalist]

If the bots aren't obsessed with complaining about bike lanes I prefer them to real users.

[@tonipwneroni9846]

Dude, i dunno if that's super subliminal bass heavy music, or if that's your shirt flapping around, or if I can hear your heartbeat.

[@7sonderling]

...you nailed it.

[@dvidsilva]

Mark is being very manly and spending more time with Musk and their VR waifus in circles

[@jmcdonald6063]

I think we all need to stop using fb.. if not now, soon

[@perrotortilla4925]

What you doing with that pen uh? Where’s your paper? 😐

[@phpn99]

Quit all Meta properties. By the same token, quit anything remotely close to anyone from the PayPal mafia

[@siglerproductions]

8:14 extreme, emotional, controversial. 3 things the internet needs less of.

[@bruceguy247]

Good work brothurrr

[@ellicel]

So will the AI also create their own unhinged racist rants and conspiracy theories to share? If not, they definitely won't seem real

[@JasmineMenu]

Your background music is giving me anxiety, please don't

[@tonipwneroni9846]

So....the advertisers and businesses get money from advertising revenue and engagement. But now most of that engagement is going to come from an unknown number of bots. Advertiser: "How are we supposed to know how many of our views and clicks come from bots or real people?" Tech companies: "Oh, well, that's a LOT of data! And it takes a LOT of effort to sift through that data. So we obviously can't possibly sift through ALL the data that we're generating AND keep reliable track of it at the same time! So.....if you pay us money we can prioritise who geta their data sorted first." Advertiser: "How do I know if the data I pay for is accurate?" Tech Companies: "oh, we know. We'll just tell you :)" Advertiser: "How do you know?" Tech Companies: "(:"

[@vernacular1483]

Rampant Orphan Botnet Ecologies!

[@MichaelToub]

Great Video!

[@AndreaValentine-w4o]

This is simply brainwashing.

[@jenskoning7687]

Some engineers are at least getting good salaries for all this nonsense(:

[@mjf69]

The audio on this video is severely messed up. I'm interested in it, and would love to watch it - maybe when I'm on speakers instead of headphones. But there's a repeated tapping/peaking sound that my ear drums really don't appreciate.

[@austinlindsay]

It’s because his mic is in contact with his desk and you’re hearing his arm, or maybe leg movement. He just needs to roll off 100hz and that will fix it in the future.

[@jobko88]

Nah, it's too repetitive, it has to be part of the background sound

[@AceMiller-dl4gz]

Suckerburg

[@elektrikmaus]

A-OK or AI-OK? 😂

[@xPorkchops007x]

I think it’s a way to dilute the hateful rhetoric in Instagram comment sections

[@jobko88]

Bro, have you listened to your video with headphones? Literally unwatchable...

[@lizabrown6458]

What generation can’t understand AI labels? Btw? From what age?

[@christopherfoxwallace1291]

It seems to me that Meta might want to ask it's AI how to engage humans and remain honest. Of course I might be just generating content for GOOGLE, And all my memories a composite generated by sampling other humans comments.

[@JasmineMenu]

Your background music is giving me anxiety, please don't. Stop the bass

[@mack-uv6gn]

Talk about creepy

[@2.6.8.]

I keep my posts settings for friends only and I only have 15 ppl on my friends list. And all my posts are complete and utter gibberish posted in T9 no random AI is gonna like my posts and I like that