Coworker asked me how I have so much agency experience........"I don't. I just watch The Futur religiously."
@thefutur6 жыл бұрын
Adam, we appreciate that you do.
@rahulbhogal13366 жыл бұрын
"Romantic about branding" What a beautiful way of describing his passion.
@karstengoke81356 жыл бұрын
And again the massage "do what you love and let live be your drug". This is so much better than TV. Thank you so much for sharing.
@marzuqkalmata6 жыл бұрын
Out of all the long ass interviews you have done... I think this was the ONE that I was able to absorb the most from. AMAZING DUDE! Such RAW PASSION for design.
@thefutur6 жыл бұрын
this one broke a record for us.
@marzuqkalmata6 жыл бұрын
The Futur not at all hard to see why 🙌
@jakubkuik106 жыл бұрын
Come on! Honestly it's hard to sleep after watching this episode! Alex - what an energy, vision, passion. Inspiring. And as always, just awesome job Futur Team! You manage to make 2-hour yt video interesting and engaging on daily basis.
@chinchukwu91746 жыл бұрын
i was doing an internship with my design professor (ned drew - rutgers university) in 2000. we were actually working on a mural for a women's shelter. one saturday, before we went to the shelter to start painting, we deciding to stop and pick up some drinks at one of the small bodegas near by. at the time snapple was a really big deal (not for design, but for the different flavors). so, it's a small store----shouldn't take no more than 2 minutes. when we walked in and saw the vitamin water packaging----we went crazy! lol. we must have spent at least 15-20 minutes just admiring the packaging. my professor ended up buying all the different flavors they had on the shelf. the following week---i walk into my professors office and he has the VITAMIN WATER bottles displayed on his desk. lol. true story.
@thefutur6 жыл бұрын
I don’t think you are alone on that.
@ericaleighcreative6 жыл бұрын
I'm a casual viewer, but now hooked because of this and similar conversations that are so relevant today. Alex touches on something beginning at 1:09:00 that could be a gamechanger for agencies. I'm an in-house creative who had the privilege of working with a high-end agency and I SO wanted them to succeed. I tried to be the translator that Alex discusses and by the end of the project (and sadly, the relationship), I felt like they never really "got" us. That "we" concept is spot-on! Thank you Futur, for starting the convo!
@thefutur6 жыл бұрын
It's good to learn about life on the other side so we can better understand the challenges of our clients. thanks for sharing.
@mothboymusic6 жыл бұрын
I was 26 when I figured out design was for me... thanks for making me feel old ALEX.
@Israelead4996 жыл бұрын
Thank you! Thank you Chris Do. And the Futur team at large. I am super blown away by your shows. This is the true essence of business, impacting lives. Most of these free stuffs if at all available in trainings would cost thousands of dollars. You have truly disrupted the design school. And I can see thefutur is big. You would be surprised what you would be able to achieve in few years from now. You probably going to give up Blind completely for this. Thank you again Mr Chris Do.
@thefutur6 жыл бұрын
that might be the outcome of all of ths.
@corbinstack6 жыл бұрын
Awesome awesome awesome interview. The saddest part of this video is only now realizing I am over 30+, that Chris Do and Alex Center were the mentors I needed in my 20s. Let's see if you can teach this old dog new tricks. Cheers guys.
@thefutur6 жыл бұрын
Run dog run!
@jonathangonza5 жыл бұрын
Only if I had or met someone like any of these designers would have been very differently for me as well.
@ElementalIllustratio6 жыл бұрын
This has to be one of my favourite episodes!
@thefutur6 жыл бұрын
Lots here to love.
@MrNickKBerlin6 жыл бұрын
Wow! Definitely one of the best shows ever. Please please keep up the long format. Hope episode 2 is even longer!
@thefutur6 жыл бұрын
Haha. We kept talking for another hour after we stopped the stream.
@keithevans49466 жыл бұрын
This was great. Alex seems like a lot of fun to work with. Excited to see what he does on his own. Can't imagine the insights he's been able to garner working with some of the best thinkers in the biz
@thefutur6 жыл бұрын
we will have him back.
@kristenluu52485 жыл бұрын
This changed my whole perspective about being in-house designer and doing creative business for startup brands. Amazing!
@UniquedesignzNetHMKGroup6 жыл бұрын
What an awesome last 45 minutes. So inspiring. Between the the shhhower cap and conbody. I’m freakin pumped!
@thefutur6 жыл бұрын
that brought it home for us.
@jakubkuik106 жыл бұрын
Same here! G O L D E N !!!
@Zorrilla.Living6 жыл бұрын
woot woot, he mentions Wieden + Kennedy. I work in the NY office, happy to be here and love what you guys are doing for design culture.
@thefutur6 жыл бұрын
thanks Edgar! my wife used to work in the design department at WK portland. what is your role there?
@Zorrilla.Living6 жыл бұрын
awesome! I'm a studio artist/designer. I help with creative, new biz and strategy presentations, previsuals for commercials and OOH ad spaces, and social media when it involves photo-manipulation especially.
@anzesvetlik6 жыл бұрын
This conversations feels pristine. And honest! Love it!
@thefutur6 жыл бұрын
sweet
@recapuchino5 жыл бұрын
I can sit and listen to him talk for hours.
@thefutur5 жыл бұрын
just put this video on loop. ;)
@hepacan30456 жыл бұрын
Such an inspo hit to the arm! I've worked both in-house and agency side. Its hard to stay positive and energetic when you're in-house for a long time, you can tell he had a great team around him. The last 30mins was epic! Thank you!
@thefutur6 жыл бұрын
Reward for sticking to the end.
@hepacan30456 жыл бұрын
Always is!
@andyfox69366 жыл бұрын
Amazing episode. Thanks as always to you all.
@UniquedesignzNetHMKGroup6 жыл бұрын
BITSUMISHI!!!! Lol I used that font like mad on my club flyer designs back in the day!!! Love it!!! Too funny!
@thefutur6 жыл бұрын
Guilty.
@breppbrepp6 жыл бұрын
This is truly amazing. So inspired
@edengrim26576 жыл бұрын
can't wait for when I get on the Futur podcast a few years from now when Chris is like a 50 year old design Rockstar and we have a long conversation on the evolution of album cover design work 😳👌
@thefutur6 жыл бұрын
looking forward to it. you only have a few years to achieve this cause 50 is coming up soon!
@doctaler5 жыл бұрын
I will really love to appear on your show Futur. Gonna work on making myself worthy.
@thefutur5 жыл бұрын
good goal
@doctaler5 жыл бұрын
Thanks you so much for this platform! See you soon. 😊🖤
@arce19866 жыл бұрын
Love this episode!
@djxelakenya21046 жыл бұрын
Such inspiring work! 👍💯
@narvaezcm6 жыл бұрын
Thanks, this was inspiring!
@ayeshas78286 жыл бұрын
I feel like he is talking a lot about his achievements and his amazing work and career and how happy he is... change the title to Alex Center's achievements
@mdrahatkhan87086 жыл бұрын
Nice t-shirt concept (Erica) :)
@unquestionabletv6 жыл бұрын
Is there a specific reason to not use DaFont?
@CaliKrazyTV6 жыл бұрын
Im back on Dafont.com 👍 I am officially a professional
@joelalmeida3796 жыл бұрын
¡eso és muy bueno!
@andikafez41516 жыл бұрын
Have you guys uploaded this content on apple podcast?
@thefutur6 жыл бұрын
No. We have different content for podcasts.
@taranvirsingh37776 жыл бұрын
Can I get the music you play ,, it’s nice.
@thefutur6 жыл бұрын
yeah. go to artist.io
@justinschwartz73996 жыл бұрын
Just curious, why do you change the titles of your videos consistently?
@thefutur6 жыл бұрын
we have to write the titles after we figure out what the whole video is about. sometimes we don't get it right. we want to make sure people can find them.
@justinschwartz73996 жыл бұрын
The Futur that makes sense. Thanks!
@edengrim26576 жыл бұрын
wait, so an in house designer isn't a designer that works inside their house but works at a company? 😂
@BlackBalloonDesign6 жыл бұрын
No discussion of the fact that Vitamin Water had to change their labeling because of a lawsuit regarding misleading marketing? Seems at least worth a mention.
@thefutur6 жыл бұрын
then you've mentioned it.
@BlackBalloonDesign6 жыл бұрын
And so it is has been
@UniquedesignzNetHMKGroup6 жыл бұрын
Always say “we”
@thefutur6 жыл бұрын
Yes we can.
@mohammedAhmed-bb1dh4 жыл бұрын
Hi Chirs, Don't you think that it's time to followup with Alex brands? Hope you read this ^^
@thefutur4 жыл бұрын
Why is it time?
@mohammedAhmed-bb1dh4 жыл бұрын
You said that there will be a follow up and I think 1.25 years sounds a good milestone (counting from video publish date, you should consider that some of them as mentioned in the video were launched months before your interview.).
@yoyoz3336 жыл бұрын
personally i always felt viatmin water was competing against powerade and lucazade rather than bottled water companies. either way, it sucks. it tastes like watered down cordial.
@yoyoz3336 жыл бұрын
i think he did a great job at branding Vitamin Water, but the actual product itself needed improvement. If i want vitamins, i'll take a Berocca. They needed Vitamin Water to be tasty.
@riseagainstfanatic886 жыл бұрын
Perhaps there is one poor fontdesigner out there who might need a bit of reward for his effort on this bitsumushi font... just like the way Carolyn Davidson has gotten it for her Nike Swoosh :D :D
@thefutur6 жыл бұрын
perhaps. but typeface designers don't enjoy that kind of reward. typefaces are utilitarian according to IP and copyright law.
@riseagainstfanatic886 жыл бұрын
The Futur great answer! You are right!
@ghoststalkermusic6 жыл бұрын
Anyone else thirsty?
@thefutur6 жыл бұрын
a little parched.
@yoyoz3336 жыл бұрын
if you're all in the same studio, why do you podcast from different rooms?
@thefutur6 жыл бұрын
I'm in the sound booth.
@yoyoz3336 жыл бұрын
why though? wouldnt that make the interviews less intimate?
@thefutur6 жыл бұрын
did you feel this was not intimate? most of our guests aren't in the studio and do it remotely. do you think that changes anything? did you see my conversation w/ Aaron from farm design? was that more intimate to you?
@yoyoz3336 жыл бұрын
for remote i think its expected, but if i was to come into someones studio and then find out i cant look anyone in the eye because theyre all in different rooms, it would be awkward.
@markb.84606 жыл бұрын
if that water is so smart, how is it ended up trapped in a bottle? :))