Is This Japanese BBQ Sauce The Next Sriracha?

Bachan’s founder Justin Gill transformed his grandmother’s beloved family recipe into the fastest-growing condiment brand in America. Now he’s trying to turn it into the next Sriracha.
Read the full story on Forbes: www.forbes.com/sites/chloesorvino/2024/06/28/justin-gill-bachans-japanese-bbq-sauce-grandmother/
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[@paranoidhumanoid]

The original is pretty slammin' and you can find it most big and small grocers nowadays. Love seeing the behind the scenes come up to his current success and the fact that the recipe is from his grandmother!

[@pfv1247]

I found it to be too bitter and too sweet. I thought it needed more green onions. I liked it that it does not contain any preservatives, no emulsifiers, no thickeners, no fillers!! It has only sesame oil, not canola or sunflower: it does not taste greasy nor does it feel greasy. Overall if when I want sauce this is the one I'd buy. Bravo, Bachan!

[@ChRisu_Ojisan]

bachan is not a japanese american term lol .. obachan is the word for grandma, bachan is just shortening the word.

[@MistSoalar]

To add this, the word for grandma should pronounce with elongated a like oba'a-chan. With shorter a, "oba-chan" means auntie.

[@ChRisu_Ojisan]

@MistSoalar yes you are right but for some of us nikkeijin we were brought up with obachan for grandma and obasan for auntie.

[@user-ry4yf4kx8u]

@@ChRisu_Ojisan it's interesting to know it as a Japanese from Japan 👍

[@530mnorman]

We got a big bottle of this at Costco so that seems a bit odd compared to their story of a struggling small business owner. I added a bunch of it to a meatloaf and it was probably the best meatloaf I've ever made. I would totally vouch for that use of it.

[@raybod1775]

At first, it was hard to find but it’s grown like crazy.

[@jpablo700]

I have to try this pro tip. How much did you put into your meatloaf?

[@530mnorman]

@@jpablo700 I followed Adam Ragusea's video for smoked meatloaf and it came out great. The recipe calls for "a couple glugs" of barbecue sauce. You can always add more when you serve it if needs it. I did cook it in the oven since smoking it sounds like a pain.

[@scottkeith2587]

It was more of a success story. They started off struggling but are doing great now. At least in my area it's only been sold in Costco more recently.

[@virkill3408]

Everyone is talking about sriracha or bachan but the king of asian sauce for me is always hoisin sauce

[@mark-angelofamularcano237]

It’s good. Just need to lessen the salt a bit imho

[@m.r.jarrell3725]

One of my faves!

[@jeffnabors833]

Fantastic stuff. Can't get enough.

[@Blackroseofplue]

I tried the yuzu one , on a whim, it now stable in my fridge

[@patmooney1407]

It’s a staple*, stable just means it’s non-reactive

[@somerandomfella]

The only method I know of that allows cold fill without using any preservatives is HPP. I wonder how they're doing it?

[@hamburglar83]

I have 3 bottles in my fridge…original and Yuzo are my top 5 sauces in my rotation.

[@venom5809]

Very good sauce.

[@EMP3rr0R]

A real “skin to the game” story. 1 out of a million…

[@carmenneumann9479]

Not in stores in Canada....$$$ 26.00 On amazon canada 😮 😮😮 or else 18.00 and 78.00 to ship from one online store.

[@vikingrbeerdserkr8406]

Could be! Stuffs awesome!

[@zoekwon]

tried all of them.... for me it was tooo sweet...

[@jareda8943]

hi yes id like to try the sweet and spicey now

[@watchingover3592]

I have been buying it since it first came out - They improve the cap so its easier to use

[@goldenjamie5240]

its good as a marinade, not so much as a dipping sauce at all

[@reptilionsarehere]

I dared to dip sushi in it like a maniac and felt very dumb after tasting the mistake I made.

[@shawonroy24]

I need this sauce on everything

[@ElricX]

I'm a fan of the original. It's extremely versatile.

[@Cbbq]

Excellent sauce, we love it

[@djjoeykmusic]

Wow

[@nightwaves_]

I’ve tried it a few times and really don’t like the flavor or the consistency. The packaging is nice at least?

[@JetSkiSuper7]

At most?

[@nightwaves_]

@@JetSkiSuper7 at most….what?

[@BFRIZZLE909]

I've seen it, now I wanna try it! You guys are going on about the the yuzu one.

[@dogbsas]

Could you add at the beginning of your video that this is advertising?

[@raybod1775]

Maybe, maybe not. It’s great stuff and has been around only a few years.

[@airmanma]

SO???????

[@kewjoseph4189]

Tasty

[@Aldridge517]

Delicious product. I haven't tried the Sweet Honey and Hella Hot, so I'll be on lookout for those.

[@Calix772]

This stuff is good! Great marinade and base! Been using since I saw it online. Then they started carrying the original at my Walmart. Now they have all the flavors and I'm glad to see it getting recognition. Won't be a secret anymore 😂 (Yuzu is my favorite overall. The OG is my favorite for marinade along with the hot and spicy. Sweet Honey for general dipping/glaze. I use OG instead of soy for fried rice 🔥)

[@Blind_Eyez831]

Yuzu por vida

[@kazuyamax5090]

❤❤

[@OpalRuins]

This is the most addicting BBQ sauce on the market

[@72launchpad]

It is way to watery to be a BBQ sauce. Marinade maybe......

[@kuruptzZz]

Isn't this combo basically a variation of unagi (eel) sauce? Which I love BTW

[@chikanojuarez816]

😋

[@nycalien]

Too sweet and too watery. Light in flavor.

[@ivanvolkov6219]

The yuzu one is peak

[@otroflores91]

Expensive,runny and goes quick in the small bottle. It taste good but even when I got a discount on it I pass on it.

[@reptilionsarehere]

Great sauce, but not very versatile. It tastes great if you use it in or on the correct food dishes, but in my opinion, there aren't many.

[@rbwirth12]

Way too expensive to be more widely used. Way too expensive.

[@NotBobIsMe]

No way, it' s too pricey.

[@rajak3958]

$12 in this economy???

[@stooge81]

Read the ingredient list for this product. Healthy and clean. that costs more, plain and simple. If people pay for it, where's the harm? And it sounds like people are doing just that. Vote with your wallet. Or buy it on sale. Or don't buy it at all. That's the beauty of a capitalist, free-market economy. You can always buy Baby Ray's or a store brand, but read the ingredient label first and ask yourself if you want to put that in your body. Even better? Make your own.

[@airmanma]

You don't drink the stuff. You use it to enhance the flavor. A little bit goes a long way. I've ordered coffee at Starbucks that's more expensive.

[@Stanner7447]

Been using this sauce...it doesn't taste "that" good

[@macbass2011]

As much as I'd love to buy stock in this. I'm happy to see its private and not open to the public.

[@thewebstylist]

I’ve never even heard of or seen before… $12 a bottle?!

[@Blackroseofplue]

Depends on the place, I brought mine for 8 .99

[@thewebstylist]

Yeah I see now on Amazon a single bottle $8. Is it really so amazing? Cool story

[@airmanma]

GOT MINE AT BJ'S FOR $8. PLUS A LARGER BOTTLE. LOOK AROUND.

[@jr2904]

Not at $7 a bottle lol. It's close to the price at WinCo in California

[@GreaterJan]

Amazing story, too bad you couldn't get an interview with the founder, that would've made the story more personal

[@diehlr]

No, it’s far too sweet and has too much ginger. It does make a really great base for a Chinese brown sauce, though.

[@Thrunabulax10]

i DO like that brand of sauce!

[@alksjda]

Never buying sriracha sauce ever again ever since they tried to screw over their supplier

[@dasalsakid]

costco sells it that's why

[@juanavila5177]

I love it! Sodium in it is gonna kill me bur we're not talking about how healthy it is right now 🤫

[@RahDizzyVideo]

Ehhh it’s a lil too salty for my taste

[@yerka5027]

Cant say im a fan, just doesnt mix well with too many things

[@superficialcase]

I really hope he doesn't sell out his company -- so many family owned recipes and businesses sold out to the mega corporations, we need more independent brands!

[@stooge81]

Making your employees...ALL OF THEM...owners in the business makes them more invested in it's success. All leaders -- big difference from a "boss" or "owner" -- understand this.

[@handlesshouldntdefaulttonames]

I get it because I can't get good hoisin sauce.

[@jeffhaddox2239]

After its success I notice Kinder’s is now selling a” Japanese BBQ Sauce “. I was buying the big bottles at Costco when my wife had to start eating Gluten Free for medical reasons luckily they started making a gluten free version, unfortunately all the other versions are not 😢

[@Calix772]

I tried out the Kinders Japanese BBQ and it's definitely a lot different than the Bachans in both consistency and flavor. More of a soy umami base than any of their flavors and is more suited to veggies. Akin to a deeper bodied hoisin sauce or stir fry sauce. Some people call the Bachans bitter, then the Kinders J-BBQ is definitely more so. Though I still don't feel that's the best term to describe it. Just very deep savoury flavours.

[@707Berto]

Learn how to make a proper yakitori tare yourself. It's easy AF and keeps forever.

[@mrbullbear1]

It’s amazing it’s not worth nine dollars a bottle

[@kitmarshall4084]

Too salty for my taste

[@wnose]

This is America's story

[@waterbug314]

I love this idea but found it inedibly salty

[@hfbdbsijenbd]

This is an ad.

[@russellzauner]

Underwood 4 lyfe

[@YouTubeaddict-di7ez]

Not really a fan of it taste almost like soy sauce

[@dlc1119]

Way too salt/soy forward.

[@ddpsf]

It just mid though

[@gerardwebb1945]

That is the height of disrespect to class this with sriracha, i would have said mumbo sauce, bbq sauce, and i dont have the whole line up of bachans so im mad.

[@Jo3W3st]

That stuff taste like metal plus it's over priced at least to me

[@a1locc25]

Sriracha died off after we bear bears made a cartoon about it. I’m thinking 2020. Keep up with the times your posers.

[@kidShibuya]

Japanese? Been living in Tokyo for 9 years and I have never heard of it. Edit; yeah as I expected, its not sold in Japan unless you buy at $50 a bottle from importers.

[@AskMiko]

It’s his grandmother’s recipe and she’s Japanese. The video nor the founder said the sauce was indigenous to Japan as if it were everywhere. Same applies if he had named it American BBQ sauce. Doesn’t mean it already existed and he bottled it. I’m in Japan, too.

[@EvanToutz]

As a chef of 27 years in restaurant experience and I’m 49 years old. They make great sauces, their prices are ridiculous, they’re good they are immaculate. They’re exquisite their “imprevio’sos” where I live I don’t wanna pay eight dollars for a bottle of sauce and that’s it like the Safeway. It’s like seven or eight dollars per how many ounces? It’s good don’t get me wrong folks, it’s not the main course lol it’s something you’re gonna add to blah blah blah.

[@buzz5969]

Dont believe it. Lived in Japan almost 20 years and no one in Japan likes spicey. It was didfficult to get hot sauce, had it sent from the states.🥸