Is This the End of Planet Fitness?

Boycotts, hundreds of millions in losses - is this the end of the iconic chain?
In 2019 we did a complete review of planet fitness with expected earnings cost to invest and whether it was a good investment at the time. Today probably not a great idea to buy a Planet Fitness as they are hemorrhaging hundreds of millions of dollars and losing thousands of members due to this ongoing boycott.
When you buy a franchise remember that the decisions made by corporate will also reflect on your location, and your values should reflect those of the franchise you buy. Don't be afraid to ask questions about these things.
Anyway - so what happened is a woman, Patricia Silva went into her Planet Fitness to change and there was what appeared to be to her a fully intact man changing and shaving at the sink. Woman confronted the man who told her he is LGB. Woman goes to front desk and complains there is a fully intact man in the woman's changeroom at the same time as a 12 year old girl, and snaps a picture shared to social media. Planet Fitness cancels woman's membership and files a police report against her. Their official statement was
'This discomfort is not a reason to deny access to the transgender member.'
What nobody is discussing is this "discomfort" as they put it is the reason why men's and woman's changerooms were separated in the first place. Woman didn't want to see wieners, so they got their own changerooms.
So women and men around the country are not happy with this decision and are leaving planet fitness in droves. Stock tanked losing hundreds of millions of dollars. This could potentially prompt a shareholder lawsuit as it could be argued this decision was impulsive, poorly thought out and doomed to tank shareholder value.
I'm not taking sides because I have never been in a Planet Fitness nor will I ever. But the first question I would ask is why is one persons discomfort treated with a higher level of validity?
We need an answer to that question beyond just "feelings" and virtue signaling. Why is the genuine female concern of being in close proximity to a complete strangers Weiner, just brushed off. And if Planet Fitness really cares why don't they create a unisex changeroom instead of taking sides.
The second question" is Planet Fitness qualified to determine the difference between a predator and a genuine transgender person. Despite popular media claims, most people dont have a problem with transgender, Blair White is transgender and very popular among conservatives and nobody has a problem with Blair White in a womans change room. Dave Rubin, openly gay conservative 2 million subscribers, Doug Murray, openly gay very conservative.
Advocates say predators dont take advantage of these opportunities, but we know that not to be true. In fact assaults have happened at schools, to young girls, and were covered up. In perhaps the most famous case Superintendent Scott Ziegler said their school had never had any form of incident inside a bathroom or locker room involving a transgender child and actually quoted this Time magazine propaganda piece. That was determined to be untrue and shortly after a juvenile who had used the self identify policy to gain access to the girls bathroom was criminally charged.
Are there predators and sick people in our society? The answer is yes. This is not a question even directed at transgender people. Now could some of these predators look at this policy as a loophole to enter womens historically safe spaces? The answer is obvious. Next question, do mechanisms exist to be able to tell the difference between a potential predator and a genuine transgender person, and what mechanisms are in place to protect women? Zero. This decision is given to the complete discretion of the identifying party. So anyone can say they are a woman and go into womans changerooms, womens prisons, womans washrooms, anywhere. To me, this seems somewhat unfair to women but I'm not a woman or transgender so Ill stay out of it.
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[@elenawilliams32]

Planet fitness let females from 14+ in their gyms. Females make up 51% of society and planet fitness prioritise the less than 1% of transgender and autogynephiliacs over females. Its not just about assualts. It's privacy, modesty, comfort and safety.

[@risingphoenix1484]

Did you vote democrat? If you did, it's your fault considering most women vote democrat.

[@willow666able]

It's the continued decent into madness also known as DEI/Woke. By pandering to 'the message" companies continue to commit commercial suicide.

[@paulmadsen51]

And maybe more importantly, decency.

[@grambeege]

I'll never understand why companies bow down to the few

[@grambeege]

And it seems they care more about the mans discomfort as opposed to a child's

[@edkirkwood6951]

Been a member since 2012. My wife and I are canceling our membership now.

[@isabeausolace2320]

Thank you.

[@mstanley97]

Been a member since 2014 and cancelling!

[@JeremyB1039]

Member since 2012 too!! Screw them cancelling tomorrow

[@JLWprime10]

You people truly are babies screw you

[@FP65]

Thank you.

[@davidmiller7065]

Yet another reason to not be a member of Planet Fitness

[@polok890]

The pf I went to had a changing room, only saw one naked person. I love pf, such a good deal and helping people be healthy

[@alexandru5369]

Reason no.105

[@JLWprime10]

Stop hating I love planet fitness

[@Zulonix]

Simply identify as a member… and use the facilities for free.

[@DandDskeeto]

Absolutely

[@Luka9m]

Canceled my membership today. They didn't even ask why so i assume they know why.

[@pmoney4986]

It’s disgusting that they even defended the predator disgusting

[@mr.vorrnyvorrn2516]

Almost as much as when *Laurence Wachowski* was tortured by an incredibly cruel LA dominatrix, Ilsa Strix! 🤮

[@songololo-pt4qr]

The 12 year old girl is not discomforted, she is traumatised. The Child Protection services should be called in all of these situations where they are sexually harassed at the age of 12 years.

[@AnnAndNala]

100%

[@mstanley97]

Canceling my membership tomorrow. Beyond pissed. Keep women and girls safe...go woke go broke.

[@germination4234]

Canceling my membership today now.

[@tasha6954]

Just canceled my membership today!!

[@AnotherFaze4U]

You are too beautiful to go to that scum gym. Reported the WMCA and some other well known gyms have same policies. Research before....

[@Apvizionz]

You don't need to be a women or trans to recognize this is wrong. Grow a pair and stand up for women's right to dude free zones.

[@thatswhoibe1364]

The sad part is he had a pair!!!🤐

[@justice4896]

Exactly!!

[@AnnAndNala]

Thank you.

[@RealSerie26]

Do men have a right to dudette free zones? Think carefully about equality before you answer. I see women all the time cleaning men’s restrooms, but the opposite is never the case.

[@thunderhead9221]

@@thatswhoibe1364 🤣

[@gigidtx]

Planet Fitness has decided that men in women's locker rooms are more important than women. ok, bye. It's more than the 5 o'clock shadow that is shady there.

[@RiceRyder]

canceling my membership today!

[@RiceRyder]

Canceled!

[@billb3673]

​@@RiceRyderyou made the right decision. There are other options out there.

[@RiceRyder]

@@billb3673 easiest decision I have ever made!

[@JLWprime10]

Stop hating your a baby

[@JLWprime10]

@@RiceRyder dude your a baby

[@azucar1242]

Well.. I'm cancelling my membership and selling my pf stock...I'm giving them the bud light treatment...

[@dayeah765caoni3]

@@Chris-br6xgwho are you to give advice? 😂

[@combatduckie]

@@dayeah765caoni3 A girl/woman not wanting to see Wieners swinging when changing clothes n showering in the women s locker room at a gym maybe?

[@FRANKIESTEEN]

Bye Bye Planet Fitness. No more family membership for us!!!

[@Vibez-o5k]

Women needed their own changing rooms and bathrooms to PROTECT them from men. Not because they just don’t want to see naked men.

[@DeeVination]

Exactly

[@SpareSomeChange8080]

Isn't it weird how it's always men going into the women's areas, and rarely women going into mens spaces?

[@jamesslipsager3889]

Planet Fittness is now the next Budlight

[@JLWprime10]

Wrong

[@steellio5526]

Bud light is doing just fine even if 2% stop drinking it. The USA isn't the only country it's sold in.

[@zandrafalcone1359]

Yeah...Give 'em the Budlight treatment.

[@PhilK114]

Notice how the woke rags and woke sites are trying to hide the continuing slide of Bud ?

[@waynebollman]

They called the police on the woman who complained? What law did she break?

[@MuzicTunes-lk6np]

I'm thinking she probably went off of the manager & cursed him out. 🤬

[@zoeymichael3966]

Probably because she was able to use her brain and had morals. 🤫

[@petermurphy2106]

Cant take pictures in change rooms.. this story shows the worlds gone mad

[@waynebollman]

That's not a law, it's a business policy. You don't call the police because someone violated your private rules for your private business; you just tell them to leave or cancel their services. And then if they don't leave THEN you call the police because that's trespassing. @@petermurphy2106

[@JLWprime10]

@@zoeymichael3966 y’all are a bunch of babies

[@wolfhugs2221]

The reason women have separate spaces is due to working women. When factories needed staff and women began working outside of the home, obviously they would use the bathrooms. Women and girls were being assaulted due to their vulnerability of needing to partially undress, so petitioned employers to provide separate areas. This has gone on to become a social norm. Any man wanting to be in a women's single sex space must be regarded with suspicion. Good men stay out so bad men stand out.

[@mint_soup9743]

Well put

[@martignyvalais9635]

It was before then - the Victorians had public lavatories for women.

[@wolfhugs2221]

@@martignyvalais9635 not in the UK - public lavatories were urinals.

[@kasession]

I belong to a small gym, so I'm familiar with some of the trainers (both men and women). One day, one of the male trainers needed something from the women's locker room. I went in to make sure no one was in there, and told him it was all clear. His response was 'I can't go in there'. I would have stood guard while he went in, but he still refused to go in. I went back in for him, and got what he needed. That was a good man!!!

[@Charconauta007]

bye bye planet fitness

[@JLWprime10]

😂your stupid

[@elizaleroux9173]

They didn't believe the power of the people... Budd wiser learned the hard way.. Safe spaces are supposed to be safe..

[@elizaleroux9173]

@@Chris-br6xg so patriotic of you...

[@Sirlance87]

I ended my membership. That is a joke of a policy

[@ciscodlc7868]

How difficult is it to cancel PF membership?

[@Sirlance87]

@@ciscodlc7868 not hard just write or type up a letter stating when you’d like it canceled and why and then I took mine directly to the gym

[@mint_soup9743]

They make you go in person ​@@ciscodlc7868

[@mklolcoru4840]

​@@ciscodlc7868will I know it's usually a fee if you have to cancel it before your year of having a membership. So if you've had your membership longer than a year you shouldn't have any fees. But if you cancel it before a full year of a membership I think you have fees.

[@JLWprime10]

Y’all are babies

[@HZ-qc2qu]

I was a manager for Anytime Fitness for seven years and we never entertained these kind of nonsensical practices.

[@GS-zc4sk]

Yeah, because it's not the establishment with the problem.

[@TheNinjaMarmot]

If you own shares, get out now, before it plummets irrevocably like Anheussar Bush and never recover.

[@jessabrooks-]

Thank you REAL men for supporting REAL women!

[@theMaster...]

Go Woke go Broke...

[@garycherry5154]

Making that a T shirt... send you your cut later 😂

[@BambooScar]

@@garycherry5154 thats been around for years but its not actually true because this is not "Woke"

[@JoanneGiangrande]

Go based, get cased.

[@spiffygonzales5160]

​@@BambooScar it is tho. There's two types of Democrats these days. The Democrats that vote for this type of stuff, and the Democrats who don't realize they're voting for this type of stuff.

[@GoRaditz]

Facts

[@FP194]

Canceled my membership yesterday They sent me a survey, and I explained in detail why I canceled my membership

[@sea1tie1]

Former employee- that company is a mess. Management is more concerned about the dust behind the fridge and staff using their phones than they are about their own bathrooms and facilities falling apart. The infrastructure rarely gets a thorough clean but all that matters is that we upgrade members to the ✨💖black card!✨💖 Do yourself a favor and go to 24 Hr or literally workout at home instead.

[@mannyc19]

My wife and her besty friend , have cancelled their memberships as of Saturday.

[@kamberP]

I canceled my membership yesterday. And just now left them a yucky review after they were dumb enough to ask for one.

[@AnnAndNala]

Love this! 👏🏻👏🏻

[@susanallen7678]

Canceling mine!!

[@cueoneful]

We Are Done With Planet Fitness....! Go Woke....Go Broke...!

[@JoanneGiangrande]

Go based, get cased

[@cueoneful]

Fanny Willis....Is That You...?? LOL.@@JoanneGiangrande

[@JoanneGiangrande]

@@cueoneful umm why ? Who the hell is Fanny Willis?

[@izzywtheflix]

Canceled my membership as well!

[@grunge_surf_witch_uk9130]

The fact that they are hiding the reason why people are cancelling is absolutely disgusting it just gets worse and worse! Who the hell is in charge and making these insane rules they obviously hate women and children!!!

[@andresgalviz315]

The owner's son.

[@AnnAndNala]

They can't hide from us. We know why. The entire world knows why now. Bye bye Planet Fitness, you've been cancelled!

[@MsVC-cs8ks]

Never mind the young girl’s safety 🤬

[@CanTho2022]

I have already CANCELED my PF membership!! Everyone needs to CANCELED their membership

[@Talkwithtina808]

Just canceled 🙌🏾

[@celticlull]

What would they have done if he attacked a female? The only way they would be able to get around this is to make both locker rooms coed or get rid of the locker rooms. Then they would say you can't complain because now coed. But no one would stay.

[@martignyvalais9635]

PF would blame the woman, of course.

[@dawnelder9046]

They would have been like the school who let the little girl get raped in the wash room by an incel in a dress. The would try to hide it.

[@catistrolling7333]

Time to shut this down

[@hothotheat3000]

They’re not a gym, anyway. If you’re not allowed to deadlift, you’re not in a gym.

[@REDDAWNN1776]

Boycott them out of business

[@yoginikawi9515]

I worked at a salon back in the day and there was a male stylist who was openly gay. However, I would regularly see him grabbing butts and feeling on the other female stylists chests. But because he said he was not into women they would just brush it off and make a joke of it. And I would find myself thinking, asking myself if he was really gay?! 👀

[@martignyvalais9635]

He was. Lots of gay men hate women.

[@keithdomin5015]

Yogin: Sounds like he desired women as well.

[@romerojohnny4040]

No...Dear, that individuals was a definitely a Creep period!!

[@yoginikawi9515]

@@romerojohnny4040 that’s exactly what my man was saying too. So I just kept my distance. 🧐

[@Sam_Saraguy]

Hopefully corporate is getting a LOT of blowback from the franchise holders. This change has to come from the top.

[@mstanley97]

Canceled my membership yesterday. Had to go into club to actually cancel. Workouts will be done at home! I hope change their policy to protect girls and women. If not, may their doors close.

[@HarveyDangerLurker]

It is really odd that no one is really covering this story. To bring it home to this lense on the topic, it must be bank breaking as a franchise owner, and to have this sales risk blow up in your face when you have no say in it.

[@FranchiseCityOnline]

Absolutely - feel terrible for the franchise owners who have no choice in the matter.

[@kc696969]

I JUST DUMPED MY MEMBERSHIP

[@JLWprime10]

They don’t need you bud y’all are a bunch of babies

[@Zulonix]

Now go in to do your workout… telling them you identify as a member.

[@user-mh3lv4kh8q]

I just wish i was a member so that I can now cancel it.

[@doug8104]

It will be interesting to see if the T's can keep the company afloat

[@TheJohnbjunior]

Really! I'm sure 100 members will be plenty!

[@Talkwithtina808]

Canceling now!! Sick of this

[@user-ti3fe6gg4s]

I used to work out there, what a dump no rules . I never saw a employee work there more than 10 days .

[@johnbolongo9978]

Im cancelling my membership as of today.......

[@brianbaumgartner1268]

I was a member for over 10 years and my granddaughter had talked about trying it out… I can’t have that with my granddaughter if they’re going to change your policies might have a chance of coming back. Otherwise there’s too many places out there.

[@RhinoBane]

I have had a membership for 3 years. I walked into Planet fitness in Jefferson City, MO yesterday and cancelled my membership. Woke, makes broke.

[@robertb5922]

My Wife was not allowed on massage chair. My wife and I both had memberships. I had the primary membership because that’s the way they structured it. There were a few open massage chairs on a slow night. I was allowed to use it, but my wife couldn’t. She wasn’t the primary member. We canceled our membership that night.

[@FranchiseCityOnline]

Your wife should have self identified as a primary member 🙂

[@aussiejinjo]

we are vastly beyond the point of peak gym saturation, especially with the proliferation of overpriced gimmick gyms that are just itching for a culling

[@PucKchucker67]

I will be canceling my membership asap

[@LouKiss]

I quit because they told me I couldn’t jump rope. All while same employees say nothing to kids filming naked people in the locker rooms. The only gym they don’t want you to work out. This place sucks.

[@hassanbazzi3545]

This when companies try to be politically correct. You are absolutely correct about a separate bathroom. Thank you for sharing

[@FranchiseCityOnline]

Thanks for watching!

[@JLWprime10]

@@FranchiseCityOnline these people are babies I love planet fitness this stuff just proves that society is soft nowadays.

[@nw1750]

@@JLWprime10 Glad you like the place, soon you'll have it all to yourself :D

[@haywood5302]

New name: Planet Shitness

[@rosatorres7058]

😂😂😂😂

[@AnnAndNala]

Perfect. 🤣

[@ken91773]

I cancelled my membership because I support women.

[@skyfall1822]

Thank you Ken

[@rodneymoore7270]

Planet Fitness vs Patricia Silva

[@whyisblue923taken]

Robert saying, "wieners flopping around all over the place" is one of the funniest things I will hear this year and we're not even one third of the way through the year. I think this is a great case study on why you need to research your franchise before committing. As a customer, I can simply not have a membership there or cancel it, but a franchisee has liabilities. Planet Fatness handled this horribly. If you support everything from the okay to the disgusting and dangerous, then let your customers, workers, and franchisees know and accept that you have increased your liabilities and need to do things to protect more people in more ways.

[@yowcephhelm5910]

I was planning on getting a membership. Not anymore.

[@juddzimmermann328]

Tranet Fitness went after the wrong woman. Patricia Silva is running for office in Fairbanks, Alaska.

[@eag4real]

@juddz….“Tranet Fitness”. Hilarious !!😂😂😂

[@jeansmith3367]

Unbelievable - will they never learn, good on the woman who made the complaint, especially as a 12 year old girl was present. Has the man been named!

[@floxy20]

The real harm will be the drop in earnings. Stock prices are in large part supported by investor inertia (eg., people still own shares in Disney). How many investors in PF actually know what's going on? Large institutional investors may ride out the storm as they know selling large blocks of shares is difficult without taking large losses.

[@pascalouellette8516]

Stupid lack of leadership at planet fitness, make a separate rest room of have him use the biological men's bathroom, women should have the right to privacy, honestly stupid hill to die on...

[@terrybeasley5931]

Lots of other places to work out, including in your own home. Planet fitness is disposable.

[@kellycarroll6829]

thanks for your thoughts. and caring about women.💚

[@JLWprime10]

Stop this BS I like planet fitness

[@marcosavila8215]

didn't know about this, we are changing to a new Gym, will be fun because i have a strategy with my wife, she will ask about this policy in the front desk if this is a thing, then we will cancel our membership in their faces, i dont feel comfortable that my beautiful wife is inside in a locker room with a man, are you serious??

[@JohnMackay-kn3rl]

Planet fitness deserves to be sued by shareholders

[@Jaloja]

Maybe Planet Freakness needs to put in a bar and only serve Bud Light.

[@rosatorres7058]

😂😂😂

[@Falconlibrary]

Not at all! Planet Fitness can have 100% transgendered membership! Might have to raise fees since transgendered people are only 4/10ths of 1% of the population, but I'm sure it'll all work out.

[@tankprohp]

This just goes back to Randy Savage parody in South Park, I'm not here to talk about my transition I'm here to get some fing ass

[@traindawg21]

Dude this planet needs a reset. Seriously...

[@cutup1]

I can care less. PF sucks!

[@waynebollman]

You mean you can't care less, not can.

[@buddhawasright]

@@waynebollman⁉

[@waynebollman]

yes? may I help you? @@buddhawasright

[@Lilboozibert]

When you say "I could care less" that means you currently care a lot right now. The proper term is "I couldn’t care less." It's one of the most often misspoken phrases along with "Could of, should of, would of."

[@maxb4074]

Did the company make any public announcement that they were going to allow transgender identifiers in women's rooms effecitve on a certain date? Do women's rooms say "Women" on the door or "Women and transgender males" on the door? Seems implemented kinda sneaky to me.

[@FranchiseCityOnline]

Valid points!

[@sentino68]

“Alleged man”??

[@userunknown7675]

He leaves it in the middle in order to not step on anybodies tows. Smart move in my opinion.

[@FranchiseCityOnline]

@@userunknown7675 Trying to stay neutral and unbanned 🙂

[@Jimmeh_B]

@@FranchiseCityOnline Pandering to the predators. There are better ways to not get banned, without furthering their agenda. A spade is a spade. Stop allowing the mentally ill to twist reality into a degenerate hellscape. Call it out for what it is.

[@tuts40]

Left Planet Crowdness here in south central Michigan just before this debacle and it’s just another reason we are so glad we left.

[@user-ur2cn1fo6u]

I would not call it a boycott, I prefer active disengagement.

[@elelectrotech9374]

everyone's discomfort does not matter only the preferred groups discomfort counts,

[@zanetrain1651]

I agree with what you believe about the issue that you are "staying out of". I just don't say I'm staying out of it for the sake of all the women in my life.

[@randolphwh9551]

All they had to say was we must follow all local state and regional laws that's it they immediately took a side

[@donaldwycoff4154]

Great episode. I remember your earlier episode about PlanetFitness . I'll say it again: the Nagus has spoken!

[@FranchiseCityOnline]

Lol thanks for watching 🙂

[@alaakela]

Some of us don't mind seeing them flipping around. That's NOT the point. We don't want to be SAd

[@bradscottbutler]

I would expect every member to leave.

[@RyanK-100]

Keep up the pressure. Swing traders bought the dip, so the stock price is back. But people need to keep boycotting and the smart ones will sell the stock ASAP before it crashes.

[@msms4659]

If a businesses want to cater to all, they need to offer a third bathroom for confused / transitioning people.

[@brianmorgan3659]

Cancelled my membership, boycott NOW

[@denisberte778]

How stupid to lose millions of dollars, with your business going under, all because of your pride, ".....No one's going to tell us what to do....." Regards, Denis Berte' USMC

[@bdflavors1347]

looks like you just entered the argument on the correct side... good for you

[@Kangol312]

I canceled my membership as soon as I found out yesterday.

[@baranpourtahmaseb-sasi1421]

Hm, I feel like this video was a little more than a simple franchise report.

[@roygriffin9231]

This gym has always been a joke from having Pizza days and buzzing a stupid alarm when they hear you strain or bang a weight.

[@brucejohnston3521]

cancelled 4 days ago

[@Jaloja]

News flash! They just changed the name. Hellooo Planet Freakness!

[@tea4223]

One simple answer is to NOT label the rooms "mens' or "womens" .... label them "poles" and "holes"...

[@NYCjohnDoe]

NewBurgh NY values transwomen over the rights of men and women by allowing transwomen to video them selfs with out being canceled while if a man or woman video them selfs will get canceled. if they happen to video somebody in their video. So I canceled my membership Jan 24 and Planet fitness took two billing cycles to finally cancel me.

[@mcfishyfirst253]

I had 2 women stalking in the gym at planet unfit and the gym did nothing they laughed at me and ignored me I then asked for a cancellation form we need to make a lot of copies of this and put it infront of the doors of all planet fitness

[@samanthacrump1976]

I hope it takes their company down!!!!!!

[@adinamonroe]

That man knows exactly what he is doing. Trans"nothing" he is using LGBTQ+ an excuse to act upon his evil ways.

[@becky6568]

I was just going to join . I have equipment at home and wanted some help and guidance toning up . Guess I’ll find another safer place . Glad I didn’t waste my money.