Is Twitch about to DIE?

Will Twitch die soon? Are you building your stream on a dying platform? Let's talk about it. 𝐅𝐑𝐄𝐄 𝐑𝐄𝐒𝐎𝐔𝐑𝐂𝐄𝐒 𝐅𝐎𝐑 𝐘𝐎𝐔 ▹
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𝐍𝐄𝐖? ▹
Hi, I'm Ashni!! I've been on #Twitch since 2013 and because of my amazing friends, I went full-time in 2015. I was terrible at it. And one day my sponsor called me on Skype and said: "There will be a lot of people who make it on Twitch, but it will never be you." So I stopped and learned as much as I could. Now I make content to help other streamers pursue their dreams and learn to stream, because he was right. There will be a lot of people who make it. And I'm going to help them.
I am now a professional #StreamCoach, full-time content creator, and Twitch Partner. The #YamFam is our community of streamers who are linking arms to take over the world. 😈 I also love business, travel, plants, and puppies.
𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐈𝐍𝐐𝐔𝐈𝐑𝐈𝐄𝐒 ▹ [e-mail]

[@ashnichrist]

also I should say this video is NOT a dig on Harris. I do think the move to KZbin was the best move for his specific business model. I'd be lying if I said I wasn't also considering the switch for mine as well.

[@GabeWilliams]

I’m a music streamer and I was pretty annoyed to get an email from twitch saying I can’t keep my VODS with cover songs in them. At this point streaming and community is the ONLY thing it has going for it.

[@alonedoughnut]

I think Twitch will suffer for it being only a streaming site. KZbin for example has a baked in long term audience, with the live stream audience as an option. Twitch also has terrible monetization and brand development options, with an awful advertising platform. Twitch has to make changes in the future or it will definitely suffer. Hell, right now Facebook sounds like a better option.

[@Allonsyyyy]

Drinking game idea: Take a shot every time Harris Heller is mentioned or shown on this channel.

[@TheVideoNerd]

Tbh she's the only one not trying to hide the fact that Harris is on every stream help channel creator's mind a lot. He took the space and well.. We're all trying to catch up.

[@ashnichrist]

@@TheVideoNerd thissss :) no point in hiding how ANYONE'S work influences the rest of us. I will definitely mention others when appropriate too.

[@pandaXguy]

Twitch as a platform may not die, but if you look at co-current viewers today on almost any channel compared to 12 months ago 98% of streamers have no growth, and many are seeing a decline on Twitch, followers is not measurement of growth although many streamers don't understand that. Twitch is a niche platform now more than ever, as they just are not making the right moves to grow the platform, streamers big and small are looking for other options.

[@aylilgiraffe871]

12 months ago was also mid pandemic. More people are going out more often now, than last summer.

[@PyrettaBlaze]

If KZbin had the EXACT same features as Twitch, I would bail on Twitch in a heartbeat for ONE REASON! Not ONCE has anyone on KZbin whispered me nor asked in my chat about if I have an Only Fans. I am SO over this because of the soup bowl meta on Twitch! I am treated with more respect on KZbin than I am on Twitch, and for this reason alone KZbin is superior.

[@BootySweat4491]

Unfortunately the culture on Twitch is leaning more and more toward sexualized content, despite them supposedly being against it. I don't have anything against people who make their money how they want to (assuming it isn't something illegal), but I can totally understand why so many female streamers are getting really uncomfortable with the atmosphere over there.

[@PyrettaBlaze]

It has gotten a bit ridiculous. They won’t even follow on Twitch, they just demanded the soup bowl horse play “ASMR” (what an insult to actual ASMRtists) or they demand Only Fans. Fortunately, I take time away with my daughter in the summer. The break is nice, but I worry about what weird hornets nest of creep I will walk back into with my VERY small stream. I can only imagine how much worse it must be for bigger female streamers like Ashni or Zedra. I hope Twitch will do something about it soon because this is hurting more than female streamers. It is predatory to young men, it is grooming, and those things have no place in our community. Not to mention that if advertisers pull out that then impacts the viewers when streamers go stream somewhere else.

[@Smurfytoonz]

@@PyrettaBlaze If youtube wasnt so copyright happy,it would be great to have more freedom to stream on there like twitch

[@DodasWelt]

I already moved a bit away from Twitch by unsign my affilated contract, so can I do Multistreaming on Twitch and KZbin. And it really was a good Desicition.

[@BiCoastalGaming]

KZbin doesn't even have all the features of Twitch and I'm at least making an attempt at it. Videos and live streams on one platform.

[@darkbaja]

I do like Twitch but if KZbin had the same features as Twitch I would probably stream on KZbin. Most of my content is turned into KZbin videos anyways. I love the community on Twitch including all of the personalized emotes, the channel point redemptions including sound alerts, and being able to send your chat over to another stream with a few clicks makes that community feel more connected

[@Ama-Elaini]

I've seen personalized emotes on KZbin.

[@Inariann]

I've been on youtube since 2010. In that timeframe, I lost monetization to my channel, got ads re-added to my channel, but now youtube is keeping 100% of revenue. I have never been able to grow a community on youtube. I only met 1 good friend through youtube, but he was a twitch streamer and now we co-stream on twitch weekly. In 3 months of streaming on twitch, I met so many cool people who I really enjoy hanging out with. If I had a choice, I'd stay on twitch... I tried multistreaming before I got affiliate, but I only found a sense of belonging on twitch...

[@ZacR4k]

I like most your content however, saying community is the thing Twitch has that others don't is weak counter point. Community can happen anywhere, the thing that is missing is someone willing to make that a reality. In fact with some of the stuff on KZbin that Twitch doesn't have could make a community stronger on KZbin. I stream on both platforms and we really got to stop putting Twitch on a pedestal. In fact if I knew what I know now when I started streaming, I would have started making content on YT first before I went to Twitch.

[@JohnPhoelix]

I think the point here is that while communities can grow anywhere, it HAS grown already on twitch. Which in business terms means Twitch has an extremely loyal and active group of consumers. And consumers who aren't just invested in the creators but also the platform they're on. I think your point is important looking ahead. What happens if other sites manage to compete with twitch in that regard? What is Twitch doing now that makes sure that people who enters the streaming space in the coming 5-10 years feels like Twitch still is the place to go. It's also dangerous to just lean on the fact that the community will keep being there.

[@ZacR4k]

@@JohnPhoelix very elegantly put I can agree with that however, I am starting to see those communities on KZbin. Live streaming on KZbin is unique experience. There are lots of very loyal and very active communities on here. They are all centered around the streamer and the games. This isn't something that happens over night on KZbin. It actually takes a Lil for it to start to build up and it depends on the games as well. Taking a look at what is the most popular on here apposed to Twitch is very eye opening.

[@Cherko]

I left Twitch 10 months ago to start from ZERO and now on KZbin and it was the BEST decision of my life! :D Twitch discoverability is so terrible, that was the main reason...!

[@MysticNinjaSoul]

I am actually streaming on Brime but I have the ability to restream from their site to Twitch, KZbin, FBG, or Trovo. Currently restreaming to Twitch and YT

[@AnjimPlays]

If twitch die there are another streaming platforms out there. I don't think is going anywhere soon due to Amazon Parthership and community as well. Yes the platform is changing indeed but what is another alternatives like Mixer (RIP).

[@JohnPhoelix]

I love Twitch and what you say makes a lot of sense. I wonder what you think if we talk more long term though? I think there's an interesting comparison between Twitch vs KZbin and Steam vs Epic Game Store. Twitch and Steam are both leading in their field now. But Epic and KZbin have enormous user bases. Epic have Fortnite players who have never bought games before because they're very young and only play Fortnite atm. But when they grow up and get their own monwy to spend on gamss, Epic Game Store will probably feel more like home to them than Steam. Similarly a huge portion of the user base on KZbin might start streaming in 5 to 10 years from now. KZbin also has financial muscle to make moves to really take their place in the streaming space like Epic has with their store. If KZbin really start forcing their way in, what do you think streaming will look like 10 years from now?

[@MaskedMageYT]

you look so good in this video :) twitch is backed by amazon so it will only die if it becomes unprofitable long term. even if it takes a loss short term they will still do it

[@craftyrebel]

I don't think Twitch will die, but I think it's time that they evolved. They need much better discoverability, they need to handle the DMCA stuff better and they really need to work on the "community" space they're going for. Even with the new hateful conduct ToS measures there are still so many toxic people on the platform, including active partners! I don't want Twitch to die out, but I want them to be a platform I'm proud to say I'm part of and of late I've been losing the ability to be proud of the steps they're taking.

[@princessjulieta]

I thought every platform was against leaving their site for others. Like Twitter hiding your tweets that have links.

[@davburrows]

Great explanation. Thx again ASH!

[@MayorReynoldsTV]

A lot of people discount Twitch's ownership and involvement in Amazon's plans. Twitch is integrated into Amazon Prime, Prime Video, Luna and will likely play a part in the future of Amazon Game Studios as well. It's not going to die.

[@MayorReynoldsTV]

@Joe R For a while MS was like that but I don't think they are now. Xbox and Game Pass are really starting to excel. Also, Prime Video has been growing in quality and Amazon has invested in it. I 100% agree that Amazon can do better with Twitch and its also true that no king rules forever but I don't think that Twitch is going anywhere, any time soon.

[@_kaaaatie]

If everyone had the same stuff, I would probably end up staying with twitch anyway as a streamer and viewer because...that's where I already am haha too lazy in both avenues to go somewhere else.

[@traviseinsel4686]

Over the year that I've been streaming I haven't benefited much from community, or at least the social connections made have not lasted much or grew. It's like ships passing in the night.

[@DraconUncut]

If every platform had the same feature set (which kinda reminds me of the chinese streaming market since Huya/Douyu/Bilibili have a fairly similar feature set to each other) it wouldn't be such a big change most likely. Only some changes in market share. Since that will never be the case since KZbin doesn't focus livestreaming too much since it launched a dedicated part of the site in 2015 it's unlikely to ever be the case. Feature parity won't ever be a thing (Especially with features like Watch Parties, Versus by Twitch etc. Personally cannot believe that KZbin would touch that) Twitch will be here in 2 years and it's quite likely that it still is the number 1 platform for streaming. Same as it was in 2017, 2019 and 2021.

[@theekeeper1413]

Twitch probably won’t die but twitch gaming..it’s kinda sad how bad it’s getting

[@hellofditties]

what prompted this video? :o

[@Quirkney]

That’s what I was wondering too

[@ashnichrist]

@@Quirkney harris recent "twitch will die" vid :)

[@mazinal-siyabi2719]

I will leave Twitch if KZbin has the same feature as Twitch.

[@PrimeTrippin]

If KZbin had the same features as Twitch I'd probably leave I don't have the biggest community on Twitch and it'd be easier to build it back on KZbin. KZbin streaming is less than desirable though so I don't see KZbin killing Twitch. So many people are locked into Twitch and have a colt type loyalty so Twitch isn't going anywhere for years

[@christie8493]

I think they have a cult type loyalty to certain streamers, not necessarily twitch snd will follow them wherever they go

[@pitprincexx1137]

I would 100% leave twitch if other platforms nurtured community the same way. 100%

[@Slacker1G]

or for Brime they have beta or their platform at moment

[@AutobotSimmer]

There's community on KZbin, and it's hard to build one on both sites. I think YT isn't stupid saying you must stream on YT, though would they say no uploading to Twitch if Twitch kept that feature up? Seems more like a test and Twitch Decided no way though it's a way to expand the community. Seems once every couple of years people think YT is going to die because of a new rule or contracts; which I feel like is what brought this up seeing as you were told no streaming on YT a few days ago. Which that...good & bad. YT is compitition so of course Twitch hate the idea, but how many times do the experts say don't put your eggs in one basket? Even if someone still focused more on Twitch and streamed once a week or even month in YT; shouldn't Twitch support that as growing? But then back to how you're using a competitor of Twitch... endless circle.

[@mazinal-siyabi2719]

I think Twitch will eventually die if they didn't change/improve the platform. Other platforms are improving quickly.

[@Jonnystarrgames]

Yup I’ll leave twitch make videos on these hate raids

[@Jonnystarrgames]

I’m starting to hate twitch because of non stop hate raids

[@roninstormYT]

look at snap chat it was getting popular too many users not viewers then it died . twitch is turning into like snap chat too many streamers not enough evers .man i miss being a mixer streamer i used too get like 60 viewers per streams i did back in the day now on twitch 3 too 5 viewers non of my followers on mixer moved too twitch they hated it .

[@DraconUncut]

Please stop claiming that Snapchat died. That's a just awful assumption made by Harris that has no basis in reality whatsoever. Snapchat has more users than ever, finally is profitable as a business after all these years and is one of the most used social platform.

[@thegaminggoose]

You said, no. Right away so I can stop watching.

[@shootingmoons007]

I would go to Dlive it reminds me of mixer but better.

[@HighStreetCred]

I never was a twitch user 🤪

[@spectrespeed]

Cactus

[@Spawn_Media]

Only 53 seconds old whoo lol

[@BOSSBARBIETV]

You complain too much

[@BiCoastalGaming]

KZbin doesn't even have all the features of Twitch and I'm at least making an attempt at it. Videos and live streams on one platform.