Is Ube Being Stolen from the Philippines?

[@featrmedia]

please make sure to turn on the CC's for translations!

[@dudleysmom100]

Got it - thanks!

[@GenandJoeStories]

Thanks Erwan for educating me on Ube and how valuable this crop really is. I will never take it for granted again. Kudos for people who are helping out the Aetas in Pampanga and I hope they dont get duped ever again 🙏❤️

[@leefloresca7014]

Some people nowadays can make artificial purple yam or"ube", they use flour or corn starch using food coloring, milk & sugar almost same consistency with the genuine "ube",others also use rootcrops like sweet potato, cassava a and taro with artificial purple food coloring as substitute or alternative.. actually original "ube" has two kinds of colors purple and white, and the purple is commonly used.

[@ricodilay]

more content like this bro, great job, really, a very great job!

[@jayveedelacruz8968]

If you want to find a real ube try to find it in a province because sometimes ube grow in a place that just grow by itself, i mean it is grow by a nature., i'm not just good in english but please understand it hehehe 😁😊

[@tobyswesternwear]

I'ved been reading some of the comments here and I don't know if I just missed it but nobody seems to appreciate the value of the Aeta farmers in keeping some of the Philippines traditional food plants organic and pesticide free. And despite this they are always looked down upon as a sub class Filipinos and often cheated or taken advantage of. I'm glad to see some organizations stepping in and helping these people sell their products at a higher price in the food market.

[@Darknamja]

Thank you for your comment. 😊

[@taglavis]

💯

[@alexb4522]

I agree! 😢❤❤❤

[@lufthanzaterrado917]

Farmer sale it 60 per kila but in market price 200 per kila too much why not 100 per kilo to the farmer right its so unfair to all the farmer

[@ruqayyahbaclid2309]

they were taken for granted 💔

[@juanpaulobanares6699]

As someone who is exposed to agricultural research, our country has so much potential with our local crop varieties. The Philippine government should really focus more on the agricultural sector and its research endeavors. Farmers should be encouraged and supported so they will be motivated to propagate quality products.

[@CFH1962]

Give extra incentives, financial assistance to students taking up Agri//aqua culture courses...to entice them

[@DRIFTER-cc1gm]

nah our government are too busy building comercial structural buildings and sub division area's

[@Lucivius27]

Government don't think long term benefits that is why they would rather import agri products than producing ourselves as they can gain more money for their pockets rather than helping its people.

[@kwangvatar08]

Dept of agriculture..... 🙄🙄🙄🙄🙄🙄

[@tessgarcia9]

Our politicians get kickbacks from cartels. That’s why our agri is dead. There’s no sitting agri secretary even that can focus on the sector.

[@Carnage0583]

The Philippine Agriculture really need's a boost. Fewer and fewer people are interested in raising crops like this since it's so cheap and take's time before it can be harvested. Government should give this little farmer's some incentives.

[@gravityisme239]

The government right now is not focusing on the agriculture rather their focus is on the industrial sector.

[@rcane6842]

@@gravityisme239 industrialization is the way to go

[@neonnyagic8803]

In my TVL-CAP class there’s only 5 of us Idk who else continued I only know 2 people who really took it on seriously Only people who love in agricultural businesses would want to continue on for their family business but with the rise of trends food science is still staying strong but we do need to transitional tractors if we wanna meet demand

[@usucktoo]

@@rcane6842 Lol. This current and the last administration has not done and is not doing anything. Tyrants dont freaking care. You're delluding yourself if you think there is a focus on industrialization. There is NO FOCUS on anything. There is only corruption from Duterte and Marcos and facebook gossip. The Philippines is merely getting what it deserves

[@fm.burbank8461]

@@rcane6842 does industrialization being "the way to go" mean our farmers and the agricultural sector should be left in the dust? Literally one of the most important sectors of our economy?

[@TheAgnesrabino]

Since, coming to the USA 🇺🇸 I try to buy what's "Made in the Philippines" 🇵🇭 That's my way of helping our export/import business. Thanks Erwan, for bringing this info into our consciousness. P.S. It's a good thing, I understand Bisaya. But, for those who don't, subtitling in English is a good thing👍

[@_ycats]

Erwan and Featr team not just making documentary but a LEGACY. Praise God also for the life of our local farmers and researchers. 🥹🖤 Blessings!

[@BennLuvsYou24]

Ube is becoming very popular nowadays in the West. The Philippine government through it's agriculture department should pay attnetion. This is very well done, Erwan and team. I grew up in Palawan in the 90s and I remember growing some ube in our backyard. There'd always be an inadequate yield and my sisters would always have to buy more from the wet market. I remember the ones I planted to have that deep purple hue so they were probably the kinampay variety. Whenever we'd make halaya, I'd always sample the freshly boiled ube and to this day I still remember its unique aroma and its wonderful texture which then turns delightfully creamy when cooked in coconut milk.

[@antonioalfaro5749]

Sad to say that the DA is busy doing themselves a big favor by pocketing the budget supposed to go to these farmers. Do Not FORGET! one of their Dept. the BFAR is banning the sale of many types of Fishes during this Holiday season and pulling up the magic trick of the Law passed and forgotten in 1999, What? Somebody got paid to do this for sure. PBBM is very slow and inexperience in this matter. Truthfully, I wish it was Imee, as our president instead of her brother.

[@manculture6905]

AYUN NA NGA KUYS BUKOD SA SOBRANG LOKAL NG UBE AT MAY ANLAKI NG POTENTIAL SA WORLD MARKET WALA SUPORTA SA GOBYERNO TSK TSK GAYA PA NG LOKALY GROWN MARIJUANA SATIN PNG EXPORT ANG SPECIE TUMUTUBO SATIN WALA PRIN SILA PAKI JUSKO SOBRANG NAPAG IWANAN NA TAYO NG IBANG ASEAN ..TAYO NAGPAPASIKAT SA SOCMED IBA NAGPOPRODUCE

[@michaelflores2509]

@@antonioalfaro5749 it is better to have bongbong. If imee was the one who run for Presidency, Inc. Might not supported her or their votes will be cut into the two women running

[@timpacx]

@@antonioalfaro5749 you had me in the first half ngl. then i read your last sentence.

[@lazybum6387]

@@michaelflores2509 cap, shouldve been leni.

[@amanojaku7236]

Protect our Ube and Calamansi. Mabuhay mga Kabayan.🇵🇭 Very eye opening and great subject

[@blindmown]

I'm in Philippines for the first time and I LOVE calamansi!! I'd never heard about it before I came here. Such a good food culture, I love lumpia too!

[@TheTechiePinoyFoodie]

@@blindmown you have to try the 'nilupak na cassava' by Benito's and the 'Pichi-pichi' by Lola Nena's. Heaven 😋

[@joiebactad1]

So far our ube, has the great taste, full color and so rich in aroma …nothing like it in any other countries…

[@deuscoromat742]

What you're struggling with is basic economics. There is no consolation prize for being the region that a particular product originates from. If someone else is in a better position to capitalize off of its production and Export ie achieving a higher efficiency, then they will reap the rewards. That's how a Market based economy works lol. Before your country even entertains protectionist policies (like Europe's dop) it has to be in a position to enforce those policies. You will not compete with third world countries where people work for slave wages without impoverishing your own people or damaging your economy.

[@featrmedia]

We want to thank everyone who has been sharing their thoughts below! We made this documentary as our way to spark a discussion about ube and how it affects the livelihood of Filipinos here at home and abroad. Keep your comments coming, we are reading each one! 💜

[@FilmanSantiago]

🤙

[@aileenselorio4948]

Just like there’s Thai jasmine rice, Japanese rice, I hope in the future there will be Philippine ube in the market globally.

[@jinilolandria5595]

You can visit Bohol where you can find varieties and abundance of Ube. There, Ubes are included in festivals in Bohol.

[@sadcore]

If BBM staff or people surrounds him is watching or even listening maybe this is a first step for bbm agriculture plans content like erwan's is worth watching for its purpose is not to exploit but to highlight filipino pruduce such us ube and other food herloom

[@audraelynnegrimmelhaussen8808]

At least they should acknowledge the fact that this crop is endemic to our country and not just use it willy nilly without that recognition.

[@EZsWaterBoy]

Thank you Erwan for educating us, teaching us how important the culture of Filipinos truly are. Even though you don't work for Agriculture or the Government. I can see the Passion and the Concern you put in in your works. You are a truly Filipino hero and it shows how much you love our culture. I was a bit skeptical at you at first when you started vlogging because most Artistas just wanted to be famous on tv and make money, But you used your Popularity for a Good reason and Good cause. Thank you for showing true love and concern. I hope more Influencial people can be like you. You have my respect and support brother.

[@cynthialoza6295]

This is a serious eye opener for all Filipinos. Thank you FEATR for the mature and much needed discussion on how to value and protect one among many of our important resources. Mabuhay po kayo.

[@leonylandicho2263]

You did a good job Erwan I salute you for what you did especially in agriculture ❤ God bless you.

[@Desvilleux]

Living in the Netherlands, where farmers have the right to fight for their crops, these aetas deserve higher compensation. Their knowledge and hard work should be treasured by the agricultural sector, especially nowadays when organic products and methods are expensive. Our government is quite disappointing-such a waste of natural resources.

[@維拉紐瓦約翰]

People kept on voting corrupt officials, I as a citizen of this country is so disappointed as to why our people keeps on sticking to the people who've already won the last election and made no change. And the reason why they don't want to vote other officials is "They don't have experience", a disappointing mindset that needs to be changed.

[@themelancholyofgay3543]

Destroy the government. Sara Duterte spent hundreds of millions in less than 2 weeks in a confidential fund

[@ainameable]

Its more of a Cultural thing they are abused and kept uneducated to be exploited... Growing up I was called (not in a nice way as) ITA due to my skin color (im part Ati btw).

[@dantemalit1744]

our govt officials are so corrupt thats why we cant do nothing if foreign countries , like US, doesnt want to conduct business with us but to our neighbors who are honest.If other countries had stolen our plants and US conducts business with them, not with us, the trouble comes in.

[@bakasheru]

*sigh* These people fight for their cultural heritage. And turn that heritage into something that will benefit them. By your concept Dutch farmers should fight for Dutch products. The Dutch already lost that battle, and to be honest... I don't think the Dutch care. The orange carrot was popularized over 200 years ago by Dutch farmers... but these days nobody calls it the "Dutch carrot" , everyone calls it "the orange carrot". It's so popular that most people don't even know other carrot colors exist. When you look at EU protected agricultural products.. the Netherlands is a wasteland. They only have Cheese, unrefined sugar, the pancake syrup and salted haring. What a joke. In the end.. Dutch people are famous for way more complicated and profitable products. With brands known around the world like Heineken, Philips, ASML, Shell, Ahold, ING and NXP. Fighting for a fair price that farmers can receive for their products within the Netherlands is just a result of the problem that most agricultural products are already produced way cheaper in other countries. For the Philippines this is a whole different story, they still have the benefit that Ube is mainly produced within their borders, and not in any meaningful quantity elsewhere.

[@mondzsterdark1007]

yeh its kinda sad when our agricultural resources are not fully capitalized. other neighbouring countries saw the potentials of these and started investing/making it their own, just like the rice and calamansi. Philippines has so much to offer in terms of agriculture and i can say with confidence that we have some of the best products to offer to the world, however sadly its not well looked after.

[@yasg9428]

We have like better product qualities but sadly agriculture isn't a priority for the government. Still hoping for the best

[@abbybart9798]

First world nations had very strong agricultural sector before they industrialized. In fact some studies show that it's one of the prerequisites for industrialization. There are ways to make the developing period shorter but gutting the agricultural sector is not one of them.

[@kaskomisar]

We have such a large potential when it comes to agriculture but how we treat our farmers is horrible, most dont have their own land which means they cant prosper. A shitty reminder of our semi-feudal society.

[@alexanderwilde]

@@yasg9428 It's not that agriculture isn't a priority, in fact agriculture is heavily prioritized by the government. The only problem is that it is difficult to capitalize on proper sustainable agriculture with zero infrastructure and limited funding. But such topics can only be discussed AFTER we solve the traditional consequences, capitalizing on agricultural products means we need to industrialize and increase production of the raw products, both of which are not currently possibly with either traditional and sustainable agriculture. Basically the agricultural researchers and those that push for advancement are aiming for a goal where the Philippines does not need to sacrifice tradition or sustainability while increasing profits to defeat our competitors that do. It is a near impossible task and in trying to achieve this our researchers develop a plethora of methods and strategies that unfortunately will never be implemented as they are not the "Perfect" idea that sacrifices nothing. These "imperfect" ideas though are taken and researched by affiliate and partner universities from our competitors to be localized into their own countries climate and ecosystem and when that is done it is then implemented to be used as their own method of earning huge profits. TLDR: Philippine agricultural sector search for the PERFECT tool ignoring the imperfections which are used by our competitors to leave us in the dust.

[@iwantcoconutv2877]

paano ma prioprioritize tinatayuan ng subdivision ng mga villiar

[@bitwise-3697]

If ube is a Japanese product, you bet it would have all sorts of grades and standards and certifications. This will come with regulations on how it will be marketed and sold. It would foster the development of this produce and keep it as a "pride" product of all the regions that grow it. But alas, Philippines.

[@marikitako6195]

If ube is a Japanese product it will be bland and boring,so stfu.

[@hearthatbird]

There's actually a city in Japan called ube

[@home4good.]

be gentle. the food technology profession has just been officially recognized by the Professional Regulation Commission. they are still in the process of providing licenses to practicing graduates. this documentary missed to reach out to these professionals. do support the Philippines Association of Food Technologists on their endeavors.

[@vanjosh7763]

@@home4good. he did reach out to professionals in a research center in Baguio. I think you did not watch the entire video. Or perhaps the only research center you know is in Bohol, which isn’t the only one.

[@home4good.]

@@vanjosh7763 I meant Food Technology professionals on the food processing part of it.

[@apoloniogarcera7614]

My Lolo and Lola used to plant these crops 15-20 years ago in Bohol. They collected varieties of ubes like kinampay, white varieties, and more. During December, I remember my Lola cooking ubeng binignit. Even so, my parents and I still planted this crop for consumption, keeping the tradition of my grandparents. Kudos to Erwan and your team for making this wonderful documentary.

[@elgaming5811]

Grabe yung emosyon na dala ng vlog na ito. As an Ube lover myself, nagpapasalamat ako kay Erwan for exerting effort featuring this phenomenal tuber. And to the famers who keep planting yam, salute and love to all of you. I agree that this is the next big thing worldwide. Sana nga pagtuunan ng pansin ng pamahalaan ang produktong ito na magiging simbolo ng bansa sa larangan ng pagsasaka at sa industruy ng ageikultura.

[@tataarchitect3493]

I think this video is by far the best content of FEATR for this year. It deserves recognition and an award for educating not just our fellow Filipinos but the world as well. Kudos FEATR, mabuhay kayo!

[@mariamalabayabas9084]

Just added info, Giron foods was the first company to convert fresh ube to powder form. My mother who was then an exporter used to export this to Germany in the 70s. We used to get the stocks in Dasmarinas Cavite.

[@lucillegil5306]

@@mariamalabayabas9084thank you for the info

[@aaronbee6378]

He just got the James Beard award. Very well deserved.

[@felixmarkcamacho5891]

This is the content that Filipinos should watch. Kudos to you sir for showing awareness that we still need to cultivate, protect and understand our own heritage not just our beaches but most especially our farmers and the root crops and rice that we are abundant with.

[@ly-yq1zv]

couldn't agree more

[@roamingjosh]

I learned a lot in this piece. Maybe we should start labelling everything, as it helps both the farmers, the industries and the consumers know what exactly they are looking at. Ube is very Filipino, and if other countries start planting it, they really won’t know what it is or tie it to their culture like childhood memories, making it difficult to prove that it is theirs in the first place. The government should act on protecting ube as early (or maybe as late) as now.

[@1349aegis]

lmao

[@charrizdomingo986]

We can apply regulation similar to how european products are name after their origin

[@908mar2]

Ube or D. Alata (purple yam) is not native only in the Philippines but also from other southeast asian region and new guinea. It is naturalized in other countries and considered as invasive.

[@5ystemError]

@@908mar2 That's all besides the point. Tomatoes are native to North America yet "Italian tomatoes" are a mark of quality. It's not about literal botanical fact. It's about creating a brand so that specifically "Filipino ube" is known and prized worldwide. That way Filipno cultural heritage is respected and, more importantly, Filipino farmers can earn a good living.

[@908mar2]

@@5ystemError that's the point, the video implies that the origin of ube is solely in the Philippines but actually is not. The video start with a banner with a word " stolen"

[@jgenerao5563]

Please continue to make videos like this from the perspective of Filipinos and the Philippine agricultural industry. UBE is from the Philippines and UBE will continue to grow in popularity and we really need to cement the origins and the traditions of UBE GROWING, distribution, consumption and respect. Sounds dramatic I know but it’s true! ❤

[@m.h.1593]

I’ve seen this documentary four times already, and I tear up each time. Thank you Featr team for shining light on this issue and for virtually raising the Philippines flag. Come on Philippines, let’s preserve our national treasures and give farmers the credit that they’re due!

[@deuscoromat742]

What you're struggling with is basic economics. There is no consolation prize for being the region that a particular product originates from. If someone else is in a better position to capitalize off of its production and Export ie achieving a higher efficiency, then they will reap the rewards. That's how a Market based economy works lol. Before your country even entertains protectionist policies (like Europe's dop) it has to be in a position to enforce those policies. You will not compete with third world countries where people work for slave wages without impoverishing your own people or damaging your economy.

[@XSpamDragonX]

​@@deuscoromat742People don't seem to understand why and how DOP exists. They are univerally recognised regional varieties, not an entire species. The Philippines can't protect Ube as an entire species, not to mention the lack of enforcement mechanisms. I wish people would understand they need to win on price, they can't expect the world to pay a premium for an identical product.

[@deuscoromat742]

@@XSpamDragonX exactly

[@lecheflan4777]

This isn't simply a food documentary. It is also a study in Philippine anthropology. Thanks, Erwan, for this, and more power to your channel. 👍

[@palespectre]

FEATR is really a treasure at this point. The amount of research in each episode is really impressive. One learns to appreciate our culture more. So, thank you Erwan and team. This is one of my favourite episodes. I wish someone from the government would see FEATR’s episodes like this.

[@leticiachiok8057]

Thanks FEATR for the remarkable story about 'ube' (purple yam). I hope we can truly propagate more production of ube, help the Aetas (in the Porac area of Pampanga where they live). Thru NGOs and concerted efforts, we provide more livelihood to our brothers in the mountains.

[@soojieguadilla2680]

As someone who hails from Cordillera and grew up eating ube, I’m impressed with how this documentary was made! Galing!

[@wordsandtricks]

Hello, curious lang! Meron po ba kayo sa Kordi na indigenous version ng halaya? Tipong pre-war o precolonial recipe na walang kondensada o evap?

[@buhaykubo4714]

@@wordsandtricks not sure with other parts of cordillera but in my community, there is an indigenous recipe called "Dinakan" which can be made in a lot of variations and one is boiled ube, crushed and cooked again with coconut milk and sugarcane juice..the final product is just the same as halaya but it can be more like a soup depending on the amount of coconut milk poured in

[@daryldaryll3153]

when i was young i still remember that we eat ube for the rest of the week dipping it with sugar. Eating just kamote and togi, i was already thankful for that. there was this thing also when we mash the ube after boiling and put sugar mix them again and mash them again.

[@wordsandtricks]

@@buhaykubo4714 Uy, ta-try ko yan! Salamat. Common pa rin ito sa inyo, o disappearing/lesser known na rin? Sadly, walang Google results ang 'dinakan' 😩

[@DyanenMarSya]

I hope the Philippine government watch this and do something in protecting the origin of ube. Your example on rice production now being mark as Thailand is very true my Mom is an agriculturist a graduate of UP los Banos she specialise in rice & corn production She used to travel to Thailand and Vietnam to teach, giving lectures on how to plant rice and corn. Now they have surpass the Philippines in rice production it is sad because i saw how my Mom travels to those country to teach them now they are totally owning it! It will be a shame if this will also happen to Ube!

[@thebigmack27]

My grandmother always cooks ube halaya (with pinipig) for All Saints' and Souls' Days each year. It is the same recipe my grandfather used to cook when he was alive for the same occasions and while watching them cook they also let me do the tiring yet satisfying part: the mixing of ube in the pot. Ube for us is not just a dessert, it is part of our nation's culture and identity. Thankful for Erwan, his team and all these people who are always there to save the day for our precious ubes! Double thumbs up!

[@rydera.j130]

Thank you @Featr Media for always advocating such relevant issues such us this. The Philippine Government should help funding your production team. This episode is such an eye opener. I hope more local farmers would pay attention to this. The Ube demand will continue to rise in the coming years, with continuous awareness, and educating our local farmers Philippine farmers will truly have a breakthrough. This will not only alleviate poverty, This will help Philippines to claim as the rightful owner of this God given heirloom. Napakayaman talaga ng Pilipinas, kailangan lang tuklasin at pagyamanin. And yes there’s should be more conversation such us this. Thank you, FEATR! Mabuhay Kayo.

[@karshy2572]

Thank you for protecting to preserve our culture. A lot had been stolen from us already. The Philippine Government needs to see this as a big thing.

[@corporaldoge815]

Sadly this new gen of government can't see that 💀

[@Mavis7oteltransylvania]

@@corporaldoge815 they will never

[@Madenum123]

@@corporaldoge815Imagine the PH gov actually being helpful 💀

[@JustAngelika]

Actually, some already had. Our local government in the North are educating and raising farmers, they also offer full scholarships for students who will courses related to agriculture and medicine, to encourage younger generations to take the path, and after graduation later on will work with the government to solve issues like this. Hopefully it will persist and succeed. Sadly, younger generations, in our generation --- they doesn't see the importance of these... Soo I say, neither only the government or only its people is the problem, both shall unite.

[@myg1985]

I don't think it is "stolen." We, the Filipinos doesn't protect much of our products, that even us we try to sell fake stuff (the perfect example is in this video when Erwan bought the "fake ube jam). In EU countries, they are quite strict when it comes to locally produced products, in fact there are laws in place what labels are allowed to use. People have so much pride in their local artisan crafts and produce.

[@kielthecaffeinated]

This is not just about food. It's a culture indeed. This is such an enlightenment.

[@GeezCats]

Kudos to FEATR for raising awareness re this issue. We have a history of missed opportunities in this country - from the Ylang-ylang that’s essential to the production of several renowned perfumes, to nata de coco which is now produced in Thailand… and yes, rice and calamansi. I certainly hope our Agriculture Secretary, ahem, gets to see this!

[@BennLuvsYou24]

Missed opportunities -you hit the nail on the head. Some people are not interested in small kickbacks it would seem. When the day comes that this industry sees a boom locally, you'll start seeing them crocodiles lining up their pockets.

[@Jan-xf8sk]

Do you hope our current "Agriculture Secretary" gives a damn? I don't think so. He's not even an agriculture expert.

[@HiddenAgendas]

???? Calamansi was invented in China. It's a hybrid between a kumquat (Chinese) and Mandarin (Chinese).

[@marcelinobalaso7598]

​@@HiddenAgendas I dont know whats the why the agri sectetary is not up to what we expect, he better leave the decision to the expert and just be an spokesman of the dept.😅

[@Isabela2024-yr]

I remember when I was a kid, the Aetas from the mountain sells their products in the market in my area, one is Ube, taro, and many kinds of vegetables. They pass in front of our house every market day, and that is Wednesday and Sunday. My Mom buys before they bring the veges to the market. Believe it or not, it's the best vegetables we ever ate. Ube is so fresh. I still remember the succulent taste of their ube. P.S. I didn't know Aetas still existed in the Philippines. I'm so surprised to see them in this vlog. I'm happy to see our indigenous people still around. In the old days, there were a lot of them in the Kalinga Province in Luzon. Thank you for featuring them in your vlog.

[@marcelinobalaso7598]

Correction pls, it's Zambales not kalinga .

[@ShaiTalks]

I hope the government can recognize the Team and give them the Job to do documentaries like this for PH... It's a great help to inform people and also preserve our resources...

[@Airam_Coach]

I am proud of being a Filipino and have eaten Ube in my Kabataan years. You are correct, Erwan, that is Ube just boiled, and a taste of taro and the light sweetness of sweet potato is the simple taste. How good is the FEATR channel for expanding the knowledge of young generations and giving value to these crops, Ube? Be proud of all Ube farmers who dedicate themselves to maintaining the Filipino culture. It is OUR, The Philippines Pride. Kudos to FEATR Channel.👍

[@TemperanceBones]

This deserves more views. Hope that our government can take action and start supporting our ube farmers and encourage others to plant ube and have sustainable livelihood.

[@mariannec9154]

Thank you for this video. I love ube and I know ube is from the Philippines. I went to a Chinese ice cream store in New York with ube ice cream, and they were passionately claiming that ube is from China. I told them no it is not; it came from the Philippines.

[@sunnyinmilkyway2114]

Kingina! pati ba naman ube aangkinin din ng China?

[@moldycookie8162]

Wow, that's infuriating...

[@poperraka]

Clasic China

[@pushslice]

China gonna China. Don’t be surprised if they next claim to have invented democracy .

[@kimcruz3889]

damn, even ube???

[@julievisperas904]

i have been planting ube for decades as a hobby. i used to harvest up to 10 or 15 kilos per hill. now, it not uncommon for me to harvest at least a drumful of ube tubers. sometimes, 2 drumful of tubers. but i think now that what is needed is to produce bigger size, or not necessarily big, but medium in size. thank you for this wonderful video.

[@mariaelda6271]

Translation for those who do not speak Bisaya @ 32:27 "Sa edad ko at sa experience ko bilang senior citizen, ang ube ay importante din kasi siya ang sumalo nung panahln na walang bigas." "May mga kuwento noon unang panahon, na pag mahulog ang ube, dapat halikan para hindi ma-karma. Pero ngayon nalaman namin na hindi naman sa dapat halikan, Kung hindi sa panahon noon yan ang pag-aalala nila na dapat alagaan ang ube kasi madali siyang magka-pasa. Maselan. Para sa akin, sa 3 dekada na nag-gamble ako sa pagtanim kask ito ang root crop na may source of income sa 6 na buwan,, parang nasa bangko pera mo kasi in demand ang ube. Sa estimated data namin, sa mga myembro namin hindi kaya mag-produce. Kulang ang production. May naghanap ng 70 tons. Saan kami hahanap nun? Ang diperensya sa small scale farmer at mid-scale. Ang small scale walang pesos sign sa pagiisisp. Dapat may peso sign ka sa pag-iisip, sasali sa mg training at classes para ka aasenso." P.S. maraming salamat sa mga Ube Growers association who are doing their part to protect and promote ube-farming.

[@filisildaanino5725]

I AM PROUD BOHOLANO HERE!!!

[@filisildaanino5725]

Kamusta mo diha!!!

[@celestec2161]

Well done Erwan and Featr Team! Thank you for this informative video. Filipinos should watch this. Let’s continue to grow ube, calamansi and mangoes that are the best in the world! Let us support our farmers. Mabuhay ang Plipinas!

[@TobsGomez]

Great content as always! How can we not love the passion and commitment in their craft? Not just merely bringing out interesting subjects and topics but most importantly, promoting and loving the culture. Kudos to the FEATR team and all the great people involved! Mabuhay! 🥳🇵🇭

[@alherx999]

This is what I've been babbling about to my parents a couple of years ago, particularly the PDO part,like why does japan have their own matcha,european countries for their wines and cheeses and they thought that I was babbling alot of garbage. I was right! Finally,a video that already speaks from my mind! Kudos to you Mr. Erwan!!

[@jethrogallardo8304]

The baby boomers in PH mindset is like this. That's why we have really difficult sitiation in PH now. They never made use of the advantages the country have.

[@BestMods168]

@@jethrogallardo8304 don't blame them. its because of lack of knowledge and education. I'm an Asian born in the US and I'm fortunate to be able to think for myself in my early 20s. I now advocate for other countries to properly utilize their resources and will condemn any third world country who complain about being poor and hungry. For example, if Mexicans complain about being hungry I will condemn them because a lot of the produces at the store are imported from Mexico. If your country has all these food, why not keep for yourself and feed yourself. Greed is not an excuse. Stop trying to be on the same level as other countries like the US. In the US, we have a higher living standard, but we are all debt ridden, so its a false image. In other countries, people may be poor, but they have a roof over their head with no payments. For the US, its pretty much payment for life.

[@deuscoromat742]

What you're struggling with is basic economics. There is no consolation prize for being the region that a particular product originates from. If someone else is in a better position to capitalize off of its production and Export ie achieving a higher efficiency, then they will reap the rewards. That's how a Market based economy works lol. Before your country even entertains protectionist policies (like Europe's dop) it has to be in a position to enforce those policies. You will not compete with third world countries where people work for slave wages without impoverishing your own people or damaging your economy.

[@carlamichaelaescueta7755]

The research and production that went into this is so deep and valuable, it should be shared to more people and institutions. Please find a way to share this to local and international channels. Congratulations on your journey and travels to bring the most real and authentic stories and histories to more Filipinos. This is so hard to do, not just geographically but politically as well knowing that there are certain agencies or governing bodies that have the tendency to monopolize a certain cultural tradition. Thank you for raising the hard questions and disconcerting issues. You chose a very hard road to travel but you meet so many great people and communities who will remember you and your team for sharing their humble stories. Kudos! More power to you and Featr. This is nation building at its best.

[@DaddyMagboo]

Ninong Ry is the first food KZbinr I look up to before viewing vlogs about food since I compare my cooking to his and he became my mentor thru his videos after my dad passed, and he is the one who continues to inspire me to be more enthusiastic about cooking and serving others. When you and Ninong Ry decided to work together i got fascinated, he also introduced me to Chef JP and Will Dasovich i watched it how you guys want to educate the all the filipinos how rich our food culture is. I mean man while watching your videos i want to be surrounded with you guys just to take absorb all the information you guys giving to us and having a purpose how to expand our filipino food culture. It's sort of great how you create your materials for our Filipino culinary tradition to inform us that not all Filipinos are aware of current events in the food industry, particularly while living abroad in a multicultural setting i want to be a part of your vision and mission. i want our food to be recognize too by all the people in the world. Cheers! hope to meet you soon!

[@Angel-nk4jm]

Thank you for putting out a documentary like this. It not just educate people about ube but also the hardships that the ube farmers have to go through just to provide the product to the public while being taken advantage of before by cheapening their product price. For something to flourish it needs time and effort and resources. Hopefully this documentary will reach the proper channel that can help the farmers produce more but at the same time protect them with the pricing. Kudos to the team. ♥️♥️♥️

[@Blazeinbluebecausewhynot]

You know when I started seeing ube being spread around tiktok i was happy it was being shared but at the same time i had a thought were i felt a bit guilty because i kinda wanted to gate keep ube only because i was worried ube will be so popular other countries will just start claiming ube..thank you so much for making this video and shedding light to the problem!

[@JamIsNice]

Same..I still want to gatekeep ube

[@jejirehtubal8657]

True

[@jejirehtubal8657]

True especially because I think our country doesn't have a proper implementations or projects that will compensate and/or help farmers in ube production especially in preserving such crop

[@Mush_strawberry]

I never really like ube because I need a lot of water after eating it even though I’m a Filipino but I always known ube from Philippines and never heard it from other country until recently the thing is I’m quite shock that kalamansi and ube are original from Philippines I thought it’s just isn’t too popular and loved from other country I guess I was wrong and knowing that your culture have something original from them has that refreshing feeling that you want to flex it to other people like what you feel about gatekeeping ube I’m bad at English hehe

[@MrBatibot1]

This is something that the Philippine Government should invest in and promote. Thanks for making this film. Power on🇵🇭

[@Jorbex]

I really appreciate this easily digestible, in-depth look at the production and use of ube within the country. I didn't even know that there were so many types of the crop. This type of content really brings out a necessary look into the already diverse culture in the Philippines. Hopefully more Filipinos can view this to gain an even better understanding on the importance of our agriculture.

[@ManangBrosya]

Thank you FEATR for creating such informative documentary. This is a significant first step, not only to inform people the importance of our own produce, but to ingrain the cultural aspect in our culinary history. Watching this gave me a deeper understanding and loyalty to our products. Wishing all the best for the channel! 💜

[@sharondy-fajardo8818]

Well said. Erwan. We should take into account the importance of the origins of our foods/crops and make these stand out by taking pride in making them known. It is good to know also that there are farmers' groups and institutions that push for ube as a crop that is indigenous to the country. Hopefully, with more info dissemination and giving it its due, farmers can benefit more from this crop. Thanks for featuring this and others that give us a glimpse of what is glorious about the Philippines, its culture, and its people, and be proud of what we have.

[@vesta1000]

hopefully, the government sees this and actually does something about it but obviously they won't

[@ligayautsig2718]

Weplamt ube diring my childhood we call it sampero for the round ones here in Tuba ,Benguet during pres.Gloria introduce onetown poduct kaya ang suki namin y mga madre ng pink sisters ginagawang halaya

[@auntemodzae5772]

As a boholana I'm proud that aside from calamay, ube is also one of our delicacy or crops, though it wasn't that popular back then when I was there at least it's having the exposure that it needs for it's to be recognized and be more source of income in our local farmers.

[@taniesaz2230]

this is why i love this channel. someone who actually made a documentary about things in the philippines that not a lot of people really talk about that should be talked about.

[@victoriaflores9539]

I hope someone from our government could watch this very informative vlog. This is very well researched and the contents are spot on which our DA could sufficiently make use of. I greatly appreciate not only the efforts of the blogger but also his passion and concern for what ia

[@ChicReal]

Thank you FEATR for an invaluable UBE documentary and highlighting the importance of its natural history, cultural diversity and most importantly its preservation. As a Filipino-American, it was truly eye opening and it moved me tremendously. I have very fond memories eating Ube as a child prior to me and my family emigrating to the U.S. And I can proudly say, we ate Ube Halaya desserts into adulthood. Your wonderful Ube documentary is PRECIOUS, and very near and dear to my heart. Again, thank you dearly and God bless you all. 🙏🏻💜🙏🏻

[@FilmanSantiago]

I appreciate the effort and resourcefulness to create this sort of documentary. This content is so rich like the ube which I hope more people will be enriched with the value and importance of this produce. 👏👏👏 bigyan ng jacket si Erwan. Seriously

[@Zachy16]

Truuuuthhhhhh

[@flashyvirtouso7423]

Si chef erwan level up na … its not about a cooking show for his advantage but giving our other aeta siblings their exposure to a more stable livelihood… yes bigyan ng jacket si erwan galing mo boss Filman !!!

[@ettenadra]

I didn’t realize how culturally important ube was until I watched this. I think I will enjoy more the next ube anything I have because of what I learned from this docu. Thanks FEATR team 💜

[@arembotate4100]

Ube is really becoming popular. Baskin Robbins came out with an Ube Coconut flavor this summer and I have tried it one too many. Last month, I went inside a small cake shop in Manhattan (NY) and guess what is their featured cake right on top? Ube cake with more than half of the cake already sold (sold by slice). Even Trader Joe's supermarket has an Ube flavored ice cream and boy does it sell. There is also a non-dairy chocolate ice cream made of coconut milk. The Philippines really has to step up and take advantage of these opportunities.

[@nicolle2126]

I really appreciate what you're doing in the philippine food and agriculture scene, thank you so much for making videos on these topics and shedding light on the struggles of our farmers

[@PWDlife]

Erwan's documentary is so informative. He even moves places to gather information. These types of documentaries take time.

[@babaluweng5431]

Hopefully in the coming years, the government could improve the program that strengthens the production of Ube as it really is uniquely a Filipino ingredient. We wouldn't want other neighbouring countries to overshadow the Philippines in the export industry just like what happened to the rice.

[@lesterlloydkhong7392]

Couldn't agree more 💯

[@nachaenghyo_o]

This! I'm still bitter about what happened to our rice industry! I will not accept it if it will happen to ube too!

[@vesta1000]

lol asa

[@makoyloloy728]

Government focuses on inviting foreign investors instead of improving our economy with our own resources.

[@sok_onii2001]

I am actually happy and proud that Ube is recognized internationally, and Filipino chef's did a good job in promoting it. I think there is no issue about who owns Ube because it has always been us Filipinos.

[@sweetla4750]

But sadly other Asian countries take notice & come to dominate the market…China is taking notice

[@vincedeguia]

a very well-crafted documentary, it didn't just reclaim ube as something the Philippines should be proud of and benefit from, but it also studied the roots of this important root crop, the farmers and indigenous communities who have been responsible for preserving this product for years, and finally, I really appreciate that they didn't just show the situation of ube and the people who work closely with it, but this documentary also provides a path forward, we just need someone from the government who has the guts and start doing something about it.

[@mattattacky]

Wow, this is a great point, Linoel!

[@Awanin46]

Nung nabubuhay pa ang tatay ko,nagtanim siya sa bakuran namin (maliit lang po ang bakuran nmin 😊) ng ube na galing sa binili niyang ube sa palengke,at nung ito ay panahon para hukayin,kc lumalabas na sa lupa ang yung ube mismo at natutuyot na mga dahon, tuwang tuwa tatay ko dahil sobrang laki nito! Sa tingin ko noon base sa laki nito,aabot sa mahigit dalawang kilo. Sa ngayon wala ng magtatanim ng ube dahil pumanaw na si tatay 8 years ago😥 siguro kapag ako'y mag 4 good na,ako ang susubok na magtanim nito☺ btw napaka informative at eye opener itong vlog ninyo...great job👍👍👍 Side note...everytime na magbabakasyon ako,ang gustong pasalubong ng mga amo ko ay, ice cream na UBE ang flavor🙂

[@gramo63]

A great vlog! If foreign countries want to import our ube -- then by all means -- let us plant more ube! We have enough agricultiral land for the crops. But we need to EDUCATE our farmers about the need for pest control, chemical fertilizers and composting.

[@ProximaCentauri88]

This is also starting to happen to PILI (for its nuts and essential oil). Pili (Canarium ovatum, Canarium luzonicum, and other related Philippine species) is endemic to the Philippines particularly Bicol. I have read plant growers abroad who are now growing pili trees. Some local practices like selling fake pili nut candies are hurting the industry. Like what you have mentioned, we really lack regulation when it comes to our endemic crops. Piracy of natural resources and traditional knowledge have hurt many cultures around the world. This happened to the communities of Moluccas, Indonesia (clove, nutmeg), India (sandalwood, black pepper), and Sri Lanka (cinnamon). Thank you Erwan for shedding light to these issues that are often overlooked.

[@audraelynnegrimmelhaussen8808]

Same for bagong Balayan as well as Abel (traditional woven fabric) from Ilocos. It's disconcerting.

[@romeocivilino6667]

Yeah, and the usual Theft is from our neighboring countries like Singapore, Malaysia, Vietnam, Thailand, Cambodia, China, Taiwan, South Korea and Japan. Not only Agricultural but also Industrial, Culinary and Scientific Researches.

[@mrcasful]

Pili is not that great, kacheapan

[@ProximaCentauri88]

@@mrcasful What makes you say that?

[@ProximaCentauri88]

@@romeocivilino6667 We should not immediately accuse something against another country that shares a lot of similar resources with the Philippines. Ube for example is not exclusively grown in the Philippines but in and around Southeast Asia although the ube flavor in desserts probably was first created by Filipinos.

[@johnreysalvio238]

I always consider Erwan As a Documentaries/journalist and not a Vlogger / KZbinr he's the best Filipino in the Internet..

[@frisSerenity]

❤❤❤

[@louaneroe]

Kudos to the team behind this documentary. This is a really well written piece. A bit sobering on how our agricultural sector has so much potential but was neglected.

[@CoraleenWaddell]

I just love how thorough this was! Also Erwan's excitement to try all the Ube is giving me life rn

[@mlsbtn67]

I am impressed at how you created your video and more importantly the subject matter with its people. This 'ube' topic you featured gives elevation for the Filipino identity--its culture in terms of food. I also commend you for calling out our responsible government officials that would step in to promote our place in the world! I am one with you! Great work! Thank you! Watched from Virginia.

[@Stormvue]

Suportahan po natin ang ating mga farmers. Dapat pala merong community funded na funds para sa mga farmers natin. Tulungan natin mga farmers natin para ma achieve nila yung best products para sa atin

[@deena1536]

This channel screams “Local authenticity”. This is worth supporting for

[@gwendiekayerigor1381]

I'm in the agriculture academe, this video is very informative in aspects like our ethnicity in crops that are really originated in our locality. I'm delighted that you guys thought of this concept. Not for the clout, but ube should be preserved in our country as we pose for sustainable agriculture for food security. :)

[@NicoLuciano-pr7tq]

This is such a great content and very interesting documentary about our local crops. It's highly important that we give so much attention into this. Thanks to this channel for showcasing locals.

[@ShaiTalks]

Eye opening talaga... I appreciate the work they do to cultivate Ube in the Philippines... Thank you Erwan and Team for your Passion too.. ☺️

[@dannjrad2109]

As an aspiring Filipino Chef, the treatment of these ingredients is sacred to me. It's great that cultural foods get the notoriety they so rightfully deserve, but everything that goes into what makes that food item a cultural icon needs to be taken care of to the highest degree. Great documentary.

[@jekusinatv6958]

I like this episode, it's about our culture and history. I'm a traditional women that's why I value everything about Filipino culture and I am happy to watch this episode. I hope Filipino start to plant more ubi after watching this episode. I will plant more ubi now in our farm. We have 2 varieties there white and purple only.

[@bahaynilord5201]

Peak poor npc response 🤨

[@piosian4196]

Many farmers are hesitant to planting UBE simply because it takes a whole year to harvest. Most plants are harvested in 3-4 months. Many families will go hungry if they rely solely on one crop. Many farmers with larger acreage can plant short term veggies while waiting for UBE. Many fake UBE, like purple Camote and inks to dye the camote to simulate UBE are sold by the ton. Soon Filipinos will forget what real UBE taste like.

[@Skitz2221]

Mag plant karin po ng brain cells sa utak mo nagkastroke po ako habang binabasa toh eh

[@MP-uk1lx]

I love how FEATR gives us a "business insider" docu vibes that are Ph specific. More power to the team and I hope they feature more local products. (dying tradition businesses, why some products are expensive, etc.)

[@geretessbesillas1174]

Erwan together with his Featr team should be recognized and awarded for what they do. ❤

[@loriebecalderon8328]

This channel truly serves genuine content to inform and makes people aware of some unseen problem in our food industry. Kudos!

[@ceridwen888]

Brilliant video! Thanks so much for making it. The diversity and rich culture of the Philippines deserves to be honoured. For me this is all about increasing value and attention for things that are special in any given country. Some countries in Europe have done it to protect a region's wines, cheeses etc. Think about the D.O.C. label which stands for Denominazione di Origine Controllata (literally Controlled Designation of Origin). "It is a certification applied to Italian wines that, under the law, have distinctive features of superior quality, determined by the grape varietal and the production area as well as the techniques for processing and aging. Each D.O.C. is regulated in terms of areas, production methods and sensory characteristics by a production specification. The law also requires monitoring of the entire production cycle and, before marketing, a chemical and sensory analysis performed by a body instituted at the Chamber of Commerce." It would however require governmental infrastructure and integrity with 3rd party authentication. Ha ha I was so incensed the Ube wasn't being protected, I wrote before finishing the video!

[@ther1224]

One of the best content in this channel so far. More videos like this. We can make use of Filipino power on social media to actually make an impact in our culture and identity in a global level.

[@thatsbawal]

I can see teachers and professors make FEATR videos a lesson to their students. Great content, keep it up!

[@henryfirmase9642]

Kudos to Erwan for promoting awareness of our indigenous resources that needs development to help our agriculture flourish.. .

[@adriennedyke]

I am loving this video.. 15:14 meeting the Aeta farmers tho is making my heart cry. I really hope they get compensated better for their hard work. Im a filipino living in Pennsylvania and I can never find ube but I love it

[@faithestrada5444]

This video is such an eye opener to all Filipinos and how we should give so much attention to agriculture 😢

[@regiluis2058]

Salamat Erwan! God bless you! We need this kind of content! We need this awareness! Malalim, may saysay, may kabuluhan. Mabuhay ka Erwan! Mabuhay ang FEATR!

[@SUPER_ORION]

It really makes me happy to see KZbinrs making this kind of documentary which we should be seeing in main stream.

[@politicfrog]

Nice to see preserving KINAMPAY UBE whicg came from Bohol. The UBE Capital in the Philippines.

[@pachii4198]

This channel is literally the best culinary/history/travel show there is, full packed from start to finish! love your show!

[@WayniKlaru14344]

So sad and heartbreaking to hear our farmers and fishermen have been neglected over the years. I hope our government will uplift the lives of our marginal farmers and fishermen regardless whose administration there is .Government should find ways to adapt new technology on how to propagate a world class varities of ube. Thank you so much for this wonderful, eye opener and educational documentary. We appreciate what you do and please continue. Thank you. God bless.

[@vit6256]

Marcos-duterte does NOT care about thy farmers and yet yall voted for them so face the consequence 🖕

[@Election-sv6ok]

It's not that they have been neglected. It's more like the entire country is behind in technology. There Philippines doesn't have machines and equipment that are locally made. It's all bought outside the country. The machines will increase efficiency by many fold.

[@WayniKlaru14344]

@@Election-sv6ok As for me, They have been neglected since there is no help in providing them moderm farming. Only a few venture and do their initiative. In America, farmers are rich and own their land and proud of themselves to be called farmers. In here, it’s the opposite. They are tenants mostly. Farmers and Firshermen are the backbones of our society. Without them society won’t flourish. DOST should come up a department that developed machines for modern farming and enhance good crops with high yield. Before they do farming everything should be surveyed such as soil sampling, irrigation, machinery, logistics and crops selection. Not all of us are called to be farmers just like other professions. Have you noticed who were successful farmers? The rich. It is about time that Philippines need to step up and give priority first to our people. Soon most of our food will be imported. We don’t grow anymore locally because no one will become farmers because no revenue.

[@Election-sv6ok]

@@WayniKlaru14344 Farm owners in America are rich. But, the field workers are poor and they hire a lot of illegal migrants to do field work. It's similar in the Philippines wherein the farm owner is rich but the field workers are poor.

[@abd12459]

Philippine government sucks from one admin to the next

[@BB-qt5mg]

Such a well-made documentary! I learned so much, and my attention was sustained throughout! I have a higher appreciation for Ube and the Filipinos who cultivate and preserve it 💜

[@giselle21sg]

Thank you for this vlog. Last January, I’m looking for Ube or purple yam, have watched this documentary about Ube, and made me happy, for I have been educated, and found a charity organization that helps the Aetas in selling their produce in a reasonable price. I ordered 10kg of Ube (₱100/kg) and 1 kg of ginger (₱120/kg), paid thru GCash including ₱400 delivery fee. I cooked 3 batches of Ube jam/halaya and gifted family & friends. They are so happy receiving my Ube Jam/halaya. They said, it’s delicious. I’m so grateful to the Aetas, for planting and selling Ube. I will be a regular customer in buying your Ube 👌🏻 God bless the Aetas.

[@butz007]

Really comprehensive and well thought out documentary about UBE, Erwan! and never stop po to produce more compelling documentary.

[@arielmarcasote4798]

Very relevant. Statistics and history wise, ube is one of the important rootcrops in the country. Alongside with sweet potato, cassava and yams, the potential of these agricultural products is very promising but their potential to be a global product in terms of export seems to be held back by many factors. Kudos FEATR for this content. I hope more pinoys will be able to see this and appreciate more of our crops.

[@Emerald2060]

It is very sad that our own treasure products are being stolen from us. Hope that the government put some attention in this issue. Overall nice video Erwan👌🏻 It’s an eye opening content for most Filipinos.

[@leiariola6171]

Kudos to Featr for bringing to the fore the ube which should be a source of national pride in the global culinary and gastronomic scene

[@fayalessa7315]

I just stumbled upon this documentary and wow thank you so much Erwan and your team. Amazing work with extensive research. Thank you for educating us who are not living in the Philippines but still wants to be part of it by learning about Philippines.

[@Mi-sb2tm]

Amazing documentary! 👏🏽👏🏽

[@justme95136]

I appreciate this effort in trying to preserve the ube history and culture of the Philippines. I also appreciate you speaking a little Tagalog when you can!

[@happy27.]

Aeta farmers are the underrated one. Their ube is top quality talaga. Sobrang lasa. Hindi lang dapat 100 yan. Sobrang export quality. I wish mapalaganap yan dito para maging top export product sa pinas. Dapat may restriction sa pag propagate ng ganyang high quality na ube sa ibang bansa para tayo lang meron. Keep the trade secret away from people that want to capitalize the product for money.

[@KD-sb6ln]

This is the content that Filipino needs. Not some trash content with lots of controversy or taking advantage of someone

[@maiviffbc11]

Thank you for shedding light on the production of UBE and how it is becoming more popular internationally. One of the biggest hopes is that our people, Filipino farmers especially, get to ride in this wave of success. This can happen if they could get some aid from the government and private sector! My mom had her little garden of pure purple ube--- she even got a little disappointed because our next door neighbor planted another variety that is more white-ish than purple. I give credit to these mountain farmers who would bring their crops during "tabo" or "meet-market" days. When I came home this year, however, I was so surprised that nobody is selling ube in the local farmers market anymore. Where did all the ube go? God FEATR! Good job!

[@reshnejaygonzaga614]

kudos for making this video! it's an eye opener for us Filipinos that farmers should be given attention and crop products as well!