It Ends With Us: The Most Misleading Movie Marketing Ever

Use IMURGENCY to get 55% off your first month at Scentbird sbird.co/3LM3O5d
This month I received...
Cypress by rag & bone sbird.co/3WltCde
Bottega Veneta Pour Homme by Bottega Veneta sbird.co/3LLhBJc
Deauville France Pour Homme by Michel Germain sbird.co/3yoLmMZ
Tonstrina 367 by Pisterzi sbird.co/3yoLrAh
Hey Rummates, today we're going to talk about the new movie It Ends With Us originally written by Colleen Hoover and breaking down the drama between Justin Baldoni and Blake Lively as well as the audience's reactions to the movie's misleading marketing.
🌟 subscribe: / imurgency
📸 instagram: / imurgency
🕺 tiktok: / imurgency
👾 twitch: / imurgency
🤖 discord: / discord
🐦 twitter: / imurgency
Timestamps:
#imurgency #itendswithus #itendswithusmovie #blakelively

[@imuRgency]

Use IMURGENCY to get 55% off your first month at Scentbird sbird.co/3LM3O5d

[@trinaq]

It's impossible to take the ridiculous character names seriously in a story about domestic violence. Lily Blossom Bloom runs a florists', Atlas is the centre of her whole world, and Ryle gets easily riled up. Hoover clearly doesn't believe in subtlety.

[@drewberriesandcream]

that genuinely sounds like something i would make up in the third grade

[@valleyofthedawlz]

Well she doesn't seem to one of the more intelligent writers, so yeah.

[@Sincerely_SweetAesthete]

Exactly! Its like a 3rd grader writing style

[@Sincerely_SweetAesthete]

@@drewberriesandcreami just commented the same thing😂😂 and just now see your comment! 👯‍♀️

[@blueblack3591]

Hahaha so true 😅

[@trinaq]

It genuinely baffles me that Colleen Hoover used to be a social worker before becoming a writer, as you'd think that it would make her more adept when writing about topical issues. Sadly, it evidently doesn't, and she seemingly had no qualms about releasing a colouring book based on a novel about domestic violence. Many people pointed out how tone deaf the project was, and Hoover sheepishly had it recalled.

[@victorybeginsinthegarden]

That's the problem with social workers

[@lilmorsecody]

@@victorybeginsinthegardenI grew up in the system and have had social workers as an adult too and a lot seem to go into this work because they find the subject matters "interesting" rather than out of actual compassion for vulnerable people.

[@AngelisaHassan]

Colleen Hoover was a child of domestic violence.

[@longlivebeans]

Kinda feels like Blake & Ryan are using their a-list power to railroad this Justin guy.

[@gg_kinz]

I don't know who's idea it was to promote this movie like a love story but they gravely miscalculated

[@priscilla8068]

I'll never forgive booktok for making Colleen Hoover famous😩.

[@fhxs]

Never ever!!!

[@monaeckle]

Unfortunately, she was already extremely successful before that.

[@noway5529]

@@monaecklethat is actually baffling

[@torijeri]

a lot of the issues people are having with the film are the same issues that lots of booktok & booktube readers have had for a WHILE. the book was marketed as a “romance” and colleen even RELEASED A COLORING BOOK VERSION LIKE HUH?????

[@dxnielle__]

exactly, like what are we coloring? a black eye? 💀

[@jemimaizua2568]

@@dxnielle__and the stairs scene 💀

[@cookiecarvalho]

Most of Baldoni’s interviews he talks about the topic of DV in the movie and goes into the topic pretty openly, not the rest of the cast tho

[@DumiNihi]

Honestly this whole thing is starting to make me hate blake. Her flippant attitude to the subject matter and her no so subtle attempts to get the pressure off of her by ruining his reputation is just gross.

[@valeriemanful2507]

One thing I haven’t heard people talk about is that the movie is also represented as the book is in the way of they are advertised as romance even though if you read the book or watch the movie that that’s not the case, and I’m not exactly sure if it’s all Colleen Hoover’s fault but for people that were on the booktok you would know that people would call it a romance. They’ll put it in the romance section and book stories like it was a lot

[@megansinor6575]

I agree, the way it’s being marketed matches the novel but not the director’s vision of the film. Justin seems to genuinely have wanted an earnest film about an abusive relationship but with the promotion and Ryan Reynolds popping up in interviews as a joke a lot of that gets lost. I never thought that Colleen Hoover approached DV in an appropriate way in the book because even though I get it’s important to humanise Ryle to show how relationships develop like this with his charm, charisma, manipulation, weaponising his personal trauma and how hard it becomes to leave people like this. I definitely think she romanticised this story in a way that missed other opportunities to write a more powerful novel.

[@KikiG-vm7jz]

Colleen Hoover is known as a romance writer in the book community. She only associates with other romance authors and have them promote her books as romance. Romance sells better, so that's why Colleen Hoover has always marketed her books as a romance.

[@tidas.4003]

Hoover is pretty controversial actually. You will find many videos on youtube on this topic. Her books are marketed as romance, but most of the relationships you find in her books are pretty problematic to say the least. "Slammed" features a student-teacher relationship and, when said student's mother finds out, what does she tell her daughter? "You will ruin his reputation". I have also read about this girl who was in an abusive relationship, but didn't realise it because she read Colleen Hoover's books when she was younger and thought this stuff was normal.

[@tidas.4003]

Hoover is pretty controversial actually. You will find many videos on youtube on this topic. Her books are marketed as romance, but most of the relationships you find in her books are pretty problematic to say the least. "Slammed" features a student-teacher relationship and, when said student's mother finds out, what does she tell her daughter? "You will ruin his reputation". I have also read about this girl who was in an abusive relationship, but didn't realise it because she read Colleen Hoover's books when she was younger and thought this stuff was normal.

[@danielleoliver1734]

Only 1 actor was representing the movie as it actually is, and he seems to have been shunned. Usually one would assume he is in the wrong, but I’m not so sure this time, Blake wanted her Barbie tour moment and she and her husband were interfering with the filming, plus she was somehow using the movie as advertising for her and her partner as a power couple, her drink brand and her new hair line. I think she may have an inflated ego some how, can’t prove it but it’s giving those vibes

[@fhxs]

This movie never should’ve been made. Colleen Hoover is a joke of an author.

[@CiaLaVirago]

Have you heard about the allegations against her son? She's very likely not a good person either.

[@ybat8267]

Actually the male lead actor, Justin, was the only one who did discuss the DV in the movie. There are many interviews with him openly talking about what the movie was about. Apparently that was one of the biggest issues between the 2 lead actors. They both wanted to market it differently.

[@dxnielle__]

i honestly can’t believe that they messed up the marketing of the movie after the disastrous marketing of the book. i saw this book trending back in 2021 and was honestly intrigued by the multiple booktoks about it, but many of the videos did not give any trigger warnings. the synopsis doesn’t indicate DV either (which i kinda understand because it could spoil the book). i never got the book, but i was so surprised to learn that it had DV in it. it just amazes me how the main theme of the book is so downplayed in marketing. AND NOT ONLY THAT, but after 5 DAYS AFTER THE MOVIE’S RELEASE, the It Ends with Us Instagram page posted resources for ppl going through DV. for DV being a huge part of the book/movie, you would think they would post these resources THE DAY OF the movie’s release or even the days before 💀 it was only after the backlash that they decided to post the resources 🤦‍♀️🤦‍♀️🤦‍♀️🤦‍♀️

[@dxnielle__]

@@zanido9073 i never said she was a therapist. i’m talking about how disappointing it is that they’re downplaying the main message of the movie and are actively trying to avoid talking about it. they don’t have to talk about it constantly, but a couple of answers to interviewer’s questions certainly wouldn’t hurt. she literally joked when an interviewer asked a question about how she would respond if ppl shared their stories with DV with her, and it was uncomfortable to watch. it’s just all very tone deaf. also, trigger warnings should be a thing. a person should always know what they’re getting into, especially if the material has the potential to bring up past traumas someone has experienced.

[@macondiano503]

So one important thing to understand here is that Justin Baldoni has a history of addressing things like toxic hypermasculinity and having tough talks amongst men in several of his own past projects for a number of years now. Sad to see not a lot of people doing research about this b/c if you look at his past works it speaks for itself. He's a great example of a person that's done the work to better himself and is dedicated to his cause. From what I can tell the film was clearly another project to support this mission but not everyone is always as dedicated to supporting a larger cause outside of themselves. For him to be sidelined in such a way as the film's director is so disrespectful.

[@stellamuka1087]

The way my first reaction was “oh no” when I first saw the trailer because as a girl who has been on booktube for years I knew it was misleading like I’m sorry to anyone who walks into the cinema without knowing what it’s about and thinking it’s just a romance/romcom film Edit: from one side I could see why because when you enter a relationship you don’t think it will end in such things but on the other side what if it’s someone’s trigger???

[@plaplaks]

@@zanido9073no one asked

[@drewberriesandcream]

the beginning was me watching “don’t worry darling” 😂

[@gekkkonya]

honestly ugh the fact that people are willing to work on this movie is just so wrong to me. like the whole career of colleen hoover is wrong, this book is wrong and that a film had been produced is soo wrong. i can't take this discussion seriously cus the book is nuts like what did you expect?? like talking about the "we both laugh at our son's big balls" author is soo silly to me cmon

[@moona3206]

Same! Wrong author to boost 😢

[@CiaLaVirago]

I have no idea how anyone could takw her writing seriously. I mean. Jesus.

[@anony1596]

That ad transition? I know that’s right 😂😂

[@rileyycarol]

SO glad you're talking about this situation

[@Briball19]

I’m ngl I honestly didn’t realize the movie was about domestic violence when I saw the preview for it in the movies. I didn’t read any of Colleen’s books either so I thought it was about a girl and a guy meet fall in love but then go through relationship problems that results in her falling for someone else. So I was just as lost as u

[@valleyofthedawlz]

Ethel Cain called and wanted her song unused 😂

[@CiaLaVirago]

They got Ethel Cain???

[@tylerhackner9731]

The drama is as interesting as the show

[@Tasha31301]

It’s given the don’t worry drama back in 2022

[@eviebernal2913]

Jennifer Lawrence would’ve been so perfect for this row. It’s unreal.

[@torijeri]

I do think 90% of the cast drama is just speculation from the internet. it’s like “she SEEMS off” or “it FEELS like she’s a mean girl” or even “he SEEMS like he cares” we don’t know these people. And feelings aren’t facts. I’ve just been trying to ignore most of it since seeing stuff like that cus the book wasn’t even good to begin with and i very much dislike colleen hoover. i will say, i think hiring a PR manager (especially that one) says a lot.

[@shhhperry9852]

I can’t with these kinds of people who are struggling to have a struggle. But at the same time are being weird about serious ish. How are you focusing on wearing florals and bright cheerful colors and skinning and grinning in photos for a film about domestic violence, like what?

[@Amy-yh8kf]

I didn’t see the movie or read the book however, the trailer screamed problematic/dv relationship! The apologies that it will NEVER happen again(triggered bad memories for me)…..it’s a classic DV go to! I, personally, got out immediately after he grabbed me by the neck(in a public NYC street) and was lucky that people intervened! Some women are NOT so lucky! They believe the men & stay, get abused more & even possibly lose their lives.

[@Dliu1116]

As a dude, I almost walked out seeing how insecure Ryle was when he was being abusive. Imagine if Lily actually cheated on him, would’ve been murder

[@tracyjerue4402]

Hey, Jersey girl here! 👋🏻

[@pmour2292]

Iceland is wonderful! I am sure you are going to have a great time! 🎉

[@masonfoster8163]

one of ur smoothest scent tie ins 😂

[@victorybeginsinthegarden]

Can Blake stand on her own without her husband?

[@lilmorsecody]

I feel like she wants to be one of those quirky beloved icons like how Reynolds is perceived, like the next Jennifer Lawrence or something but I'm struggling to think of more than a couple of movies I've even seen her in

[@LeilaleilaZ]

Tbh when they started dating she was a bigger name than him but as they had children and she took a step back to raise them he is the clearly bigger celebrity now. She's just Ryan Reynolds wife now lol

[@victorybeginsinthegarden]

@@LeilaleilaZ I remember her from the sisterhood of the traveling pants movie people were complaining about her behavior towards the cast way back then

[@roxUyolo]

Idk much about her but I feel like since she’s a house hold name she can since she’s already famous but since she’s married to Ryan and the fact her whole brand is being Ryan’s wife she can’t? Eh idk

[@joeymissie]

I can not believe how smooth that ad transition was😅

[@NotYourTypicalMermaid94]

This movie triggered me so hard 😢

[@tanya8940]

❤ me too 😢

[@lewa3910]

What do you mean movies no longer are shown with content warnings in the cinema? What happened to the age rating system? I didn't think the UK and US were much different, but atleast here, the age ratings would also come with a few general trigger warnings related to the genre, including warnings of violence, blood, sex or gore atleast? I think DV could or should be added to that list too honestly

[@lulutheartkid]

Gotta appreciate the sponsor transition that was smooth

[@EzenwankwoUdoka]

One of the most practical books I read about Domestic violence is Breaking free from an abusive relationship, your journey to freedom by Natalie Adams.

[@Reclusive247]

The boy in the stripped pajamas. 'Grab the fellas and your dreidles, for a fun movie romp, yall!'

[@_tideaina]

I live outside the US so I didn't see any marketing or interviews or promotion for the movie besides the trailer, but I thought it was pretty obvious that the movie was going to be about DV or have those themes at least. I mean there's a hot man smashing plates, getting into a physical fight, and saying you tripped before the music drops.

[@kitanasdaughter]

As someone who was not familiar with the book, I definitely thought this movie was a rom com. Partly because Blake Lively was the star and I assumed that type of role more aligned with her brand and the promo of the movie. Had absolutely no idea it was about DV until I started hearing more about the controversy surrounding it

[@ryanpooley]

The actors in the thumbnail pic have the SAME aura

[@NecrosisBandit]

I really really love to look at art with the hopes that everything that has been done leading up to release was THOUGHTFULLY worked on and released with the best intentions. the optimist in me wants to believe that the idea of releasing the movie in such a matter is a social statement, as DV still runs rampant and people seem to treat "non violent DV" as "not as bad". so the idea that audiences are being guided into an artistic expression (a. k. a a movie) and then get surprised with all this craziness, would that NOT have been the writers and directors intention? to make a statement? ...... sadly the pessimist in me feels this is the same thing as people trying to make money without considering collateral damage. ..... overall, IMHO, the artists have their work and it's their choice how to release it and audience/onlookers have to take SOME responsibility for what they decide to consume. (you wouldn't get offended by a painting when you think it's about one thing and it turns out to be another.)

[@brendajp]

Note: Scarlett was engaged to Ryan Reynolds. AND when he was acting in the green lantern movie with Blake Lively (Ryan and Blake messed around) ...Ryan ended his engagement with Scarlett and.... Ryan Reynolds started dating Blake Lively and had kids and married....... NOW I BELIEVE BLAKE HAS ALWAYS BEEN JEALOUS OF SCARLETT, SO BLAKE BEGGED RYAN TO LET BLAKE BE THE FEMALE DEADPOOL ..... because Scarlett is a more talented and successful actress. Scarlett is hotter. Scarlett gets along with her costars. Scarlett was amazing in black widow and the advengers.... but yeah Blake being the "lady deadpool" was so forced and pathetic Scarlett Johansson is a natural beauty. Whereas Blake Lively had to get a nose job to be a 5 out of 10, go watch "sisterhood of the traveling pants" to see her old big nose 😅 😂

[@Viviano_Magami]

scarlett dont have a giant warts on her face, i never like ryan and blake (they think they're the IT couple after deadpool).

[@Watch.Write.Ramble]

yeah but at least lively’s not an active Zionist 🤷‍♀️

[@Viviano_Magami]

@@Watch.Write.Ramble how do u know, she could use her big mouth and speak up about DV or Gaza, instead of insulting people and playing victim.

[@ericbakke3060]

This is precisely why I avoid trailers. 90% of the time, it’s a much better movie experience for me if I go in blind with zero expectations

[@aztecamecha777sol5]

This is the lamest portrayal of domestic violence. There was almost no Violence 😂

[@jazzy.jazzmin]

Didn’t we cancel scent bird?

[@yappymcyap]

wait what happened with them?

[@kiana960]

Not knowing a lot about the book/movie at first. I watched the trailer a few times months ago and I understood that it was a DV Movie

[@GypsieMariposa]

Justin Baldoni has been working towards helping men move away from toxic masculinity. Between his books, TED talks, chairman of charities. He bought the rights to this book 7 yrs ago and intended to make a serious movie about domestic violence. He spent all of his time promoting this film as a film about domestic violence, getting people help, and giving a voice to victims the entire time. That’s the movie Blake wanted to make.

[@Blufishii]

This movie should have been left a book...it doesnt make sense in movie form. If havent read the book you will be lost when certain scene switches

[@fridamolina]

The intro LMAOOOIIOO

[@MarieTheOstrich]

who the fuck made colleen hoover famous

[@CiaLaVirago]

Idk man 😭

[@SunShine-qk4rb]

The marketing and p.r was so stupid and complete Ill advised

[@freenow1963]

I think the part I dislike the most is that they pick someone like Blake lively who’s never had a bad thing happened to her her entire life to play a victim of domestic violence. Her heart can’t be in it because she doesn’t know what that feels like.

[@DesAnanieva]

I think the title itself shows that this is NOT a romcom no matter what this woman told the world. I loved the book and CoHo as someone from a DV home. My step-dad is a raging alcoholic and thanks God he is only verbally abusive... but this whole drama made me dislike Lively even more. The sad thing is that I am a fan of the author but I am questioning my love to her

[@flynnparrish2459]

I actually liked the book so i was ecxited to see the movie and i enjoyed it. I thought the acting was really good and Blake especially did a great job. I did think it was werkd they made lily 10 years older because that would mean she and Atlas hadnt seen each other for 2 decades instead of 8 years so she probably wouldnt hsve still had such strong feelings for him. Note that im a dude and not a dv survivor

[@valeskacanas9187]

People only care about the money. That's how success is measured. More abd more films will be marketed with such drama because it sells.

[@cyrusnix]

You should do a video on elite s8

[@Noa......]

No, please.

[@Rebecca-GLaines]

Watch the movie. Blake promoted it as the movie ends. NOBODY walked out of the theater in tears! I almost bought into the "Blake hate" glad I watched it because now I dont see what the big deal is. Ive seen MUCH worse. Its hard not to give away spoliers to justify my opinion here, but I won't. Just watch the movie.

[@monaeckle]

Why are you still supporting Scentbird after everything that came out about their CEO???

[@tthewizard7667]

speaking of your podcast, have you seen kanye west’s dentist? 🙁

[@flaviaanamaria5826]

I don't know if you noticed but you talk a lot ab yourself😂I stopped at half when after 3 minutes of promoting your podcast then you started talking ab your fave perfume when the topic is the drama. Anyways goodluck.

[@reynadavila4502]

Hi

[@patrickacosta7031]

If I were Atlas, I wouldn't date anyone who became single parent. There are no connections to that child, no matter how hard you try to bond with them. 5.7 out of 10

[@lilwinborne]

I want to know the TEA 🫖 thanks! Have fun traveling!!