It’s time to STOP buying this makeup in 2025 (you don’t need it!)

[@alice_rabbit8345]

I lost my job in May and decided to retire. I’m definitely on a no buy! Can I add- don’t buy Mystery Boxes! Chances are you’ll get something you already have, a color you won’t wear. It’s basically stuff that didn’t sell.

[@vickiweber4718]

@@alice_rabbit8345 i bought a mystery box once. I ended up using maybe half of it.

[@thewitchef]

Advent calendars too! Such a waste

[@jkschnik6952]

I'm with you. I got a Colourpop mystery box and it was fun but I ended up giving my niece several of the palettes because her coloring worked with them better than mine.

[@amandapanda75]

I have gone on a no buy because I want to pay all of my credit cards and actually use the collection of makeup I do have…NO BUY😂😂😂😂

[@AndreaMatillano]

That’s an amazing goal! 🙌 You will feel really satisfied!

[@k.popper2620]

Me too sister!!!

[@lizzettemiranda1627]

Same here!

[@vickiweber4718]

Same. Unless something catastrophic happens, I should have at least three things paid off by Easter and at least two more things by the end of the year.

[@brandymeridith4307]

I’ve been buying all the new viral makeup for the last 2 years and I’m just sooo over it!! It’s done nothing but put me in debt, deep depression and now my collection is soo big I’m over whelmed and never get to use what I have because it’s too much!! I’ve decided to start working on my physical fitness goals instead of purchasing the newer foundation that at the end of the day, is just like every other foundation on the market and there is no magical formula that will make me look 10 years younger!!

[@annec6200]

This video spoke to me. I bought a lot of makeup in 2024 that I haven’t even finished yet. I will continue to live vicariously through my favourite KZbinrs such as yourself. Also, without punishing me, if I fancy a new product, I’ll go to store & I will physically try it before purchasing it. I think that doable. PS, Andrea, I love the green colour of your hoodie matching your green shiny nails!!! The colour and thickness of your hair are out of this world. Bravo 👏🏻

[@Heyheyrayeraye]

I'm NOT BUYING another makeup product until I use some of this absolute monstrosity of a collection I already have. I'm tired of tossing makeup products NOT BECAUSE I'VE USED THEM UP, but because they've expired because I have so much I'm just not able to use them! It's wasteful, and I am so over it. At this point, I'm pretty confident in knowing what I love, and trying new things usually ends up in me tossing them because they're NOT what I love!! Thank you so much for this video AND the motivation!! ❤

[@Myazranch]

I’m seeing so many videos like this. I think the consequences of hyper consumerism are hitting people hard. Influencers have to switch gears.

[@saymyname2417]

They won't. What do you think they get pr and paid for?!

[@angiec8784]

I have been on a no buy for 3 years and STILL have enough makeup. I have sold some of the things that were newer and didn’t work for me and then used that money to buy other things I wanted to try. Now for 2025 I will not even be doing that. I will be on a complete no buy all year and only buy an hourglass palette next fall and a natasha denota eyeshadow palette next Black Friday. Nothing else.

[@gategirl66]

When I consider an eyeshadow palette, I first look at the colors I know I will NEVER use such as rosey, mauve, red, warm browns, yellow, black or gold. I then count the remaining pans and look at the price. Will I pay $85 for those 7 shadows? Probably not. I've passed on MANY palettes by doing this..lol. Great video! Thanks for the reminders 👍

[@maureengreen8695]

That’s a great strategy. Thanks for sharing!

[@Silvianes]

Same! If there is even 1 shade I wont use, I skip

[@mavrick6499]

I totally agree with you about buying over priced makeup. I am sick and tired of influencers who only review that stuff. There are about two or three things I own that are priced above drugstore and I love them, but the rest I will go with what works best for me. Thank you Andrea for your consistently excellent and professional work. If I owned a Fortune 500 company I would want you working with me, I think no matter what you put your mind to you would excel. Have a great 2025!

[@AndreaMatillano]

Makeup prices are honestly getting out of control! It’s been crazy to see what brands have gotten away with over the last few years and what prices we now consider to be normal. 😭

[@CharlotteStartt]

@@AndreaMatillano i totally agree with everything you said

[@AndreaMatillano]

And thank you for leaving such a kind comment! 😭 You absolutely made my day.

[@ginnyburley9552]

Really good point about making the decision not to spend money on drugstore if it hasn’t worked for you. I’ve had so many disappointments with Elf products, that I just stopped spending money on their new releases most of which don’t suit me. I also loathe cheap packaging that breaks quickly, so I’ve stopped with that. However, luxury makeup is often ridiculously expensive so I tend to stick to more mid priced brands.

[@AndreaMatillano]

Yes! I feel like it’s completely valid to not be a big fan of drugstore products, especially when it comes to packaging. As much as I love brands like essence, it’s really frustrating how their compacts break so easily. 😭

[@natnguyen4052]

I'm exactly like you! I have never found an elf product that worked for me. I stopped buying drugstore products except for lip products here and there. Mid-range products is where it's at!

[@CookieDr007]

Agreed, most super luxury like Chanel, Dior etc you're paying a lot for packaging and marketing, I stick with makeup artist preferred brands because that stuff has to perform. Also I wish I could wear drugstore but it's not shade inclusive on both ends of the spectrum. Rcma, MUFE, Face Atelier, Makeup atelier Paris, Kryolan etc are all great brands and not crazy $$$

[@jessierichardson4006]

As someone who needs foundation and concealer shades in a desaturated cool tone, Elf products look straight up orange on me.

[@juliesisemore7594]

I'm old enough to have used makeup for years before social media existed. No one I know had a makeup "collection". I love makeup, but I only need so much. I hear people say they can't keep up with new makeup (or fragrance) launches. We aren't meant to! I don't run out and buy new towels every time a new color or style is released. But then again, no one is relentless marketing those to me. I would love to see the beauty space on KZbin be more about using, experimenting with, and learning how to apply makeup rather than reviews and sales pitches. Thank you for a commonsense video!

[@Randilynn66]

If you like, Mac make up check out Miss Megan Robinson. She uses what she has. She has a Mac make up artist, and her pallets are well loved.

[@dora876]

I so agree with you on this entire list! 1. Overpriced mascara or high end products not on sale 2. I also hate liquid bronzer! 3. I have way too many blushes and lipsticks 4. I’m always let down when I stray away from my holy grail complexion products 5. I don’t think I’ve purchased a makeup set in years lol 6. I also won’t blind buy fragrances anymore 7. Ngl I was interested in that fenty gloss balm too…

[@juliahester1945]

That green sweatshirt looks stunning on you Andrea! The nail polish is stunning!

[@GloriaAllison-f3h]

Talk about a video that i needed to see! I had already decided to go on a no-buy or at least a low-buy this coming year because my spending has gotten out of control. My wake up call was becoming a diamond member at Ulta a few months ago. I felt ashamed of myself for spending so much this past year. I'll be glad to drop back down to the bottom tier in the new year. My problem is I cant resist sales. The black Friday/cyber Monday sales did me in. I'm drowning in products--i have a basket of blushes and lip products that i will probably never use in my lifetime. I have pricey skincare that may not be any better than stuff from the drugstore. So thank you, Andrea, for this video. It was a lot of fun to watch but it also addressed something serious that really resonated with me.

[@grespinosa]

This was indeed a fabulous video - I definitely overspent on eyeshadow palettes that were on sale (did I actually need them, absolutely not!!). 🤦🏽‍♀️🙄😱

[@Marilunita83]

I completely agree with you!

[@Topkat311]

I hear you. But with all those points racked up you need to get some things. I love Ulta & will buy a few things but l really don't need anything. Once I awhile it's OK to treat yourself to a new lipstick but those eyeshadow pallettes will never get used up 😅

[@PodieM18]

What a refreshing outlook. Thank you for not pushing products and pushing over consumption. Not a lot of creators speak so candidly and responsibly about it.

[@DrDaniOT]

Andrea, I appreciate the nod in the other direction that I don’t need drugstore dupes. They just disappoint me 💔

[@tanyad7073]

Such a great video Andréa! I lost my job 2 weeks ago after 19 years and I have been going through my makeup collection to sell unused items on Mercari to earn some extra money. It made me realize that I have WAY too much! I am most definitely on a low/no buy for awhile! ❤

[@kjristinahill3635]

When it comes to fragrance, I use those little vials that come as a point perk, or free with purchase. My body chemistry completely changes a perfume. I have to wear for a good 3-6 hours to find out what something smells on me. Most companies and stores are happy to share one of those tiny vials.

[@thewitchef]

I have too many eyeshadow palettes. For next year I won't buy any new ones unless they are absolutely unique to my collection.

[@danielleddannheiser1381]

Im on a low buy and i wont pay full price anymore for any product i wait for sales and i dont buy anything when they first come out i wait a while to see if i still want it and usually i dont lol

[@AndreaMatillano]

That’s honestly such a smart decision because I feel like more often than not, once the hype does down I’m not as interested in the newest launches too!

[@vickiweber4718]

That is also going to be my strategy this coming year. I don't see myself needing anything until the spring sales happen, such as Ulta's Spring Haul and Sephora's VIB.

[@living_redefined]

I’m on a low buy as well. Anything I need to replace, I’m trying to replace with minis. That way I can use it before it expires! Plus they’re super cute🤷‍♀️

[@vickiweber4718]

@living_redefined ohh minis is what I should get when they're available, especially liquid and cream products.

[@Patti-1962]

I agree with 100 percent of everything you said in this video! And BRAVO for being willing to express these concepts! I stopped buying expensive makeup in 2017, and haven't looked back. I have found my holy grail products, and rarely buy new products unless I completely finish one. The truth is, I have five grandchildren, who I LOVE buying for. They live out of town, so I send monthly care packages full of baked good, clothes, toys etc. I can honestly say, I have never been as content with my makeup collection as I am now...and ironically many of the products I use are from Elf. I knew I wouldn't like lip oils, so I never bought one (I was kind of proud of myself!) Although I still love beauty products, and enjoy watching videos....even if I am completely happy with what I currently own!

[@creselasaurfang9850]

I refuse to buy any fragrances that I've not smelt/tried on in person. I'm a fan of floral scents, but there's so much variation that I can't tell based off a description if I'll like the perfume or not. And where possible, I prefer to have a wear test of products before i buy them, because sometimes when they dry down they smell completely different or have an undertone that I can't stand.

[@harryismyonlyangel]

this was so helpful as an impulse buyer 😭😭

[@monicarodriguez6876]

Loving this approach and right there with you!! I just donated a bunch of makeup to my 18 year old niece and then built myself a “my foundational faves” bag with the only items I will repurchase when I run out. Everything else will get used as needed and not buying any new launches unless someone blesses me with an Ulta or Sephora GC. I’m excited to re-explore from my current collection.

[@Happy2Run4Me]

I’m definitely going to be on a no or low buy for makeup and most beauty products in 2025. My stash is ridiculous and I find I’m tossing too many products because I couldn’t use them before they go bad or expire. I’m also on a no buy for clothes, shoes, and purses (especially boots). I have more than I need in several years. I’m now using things until they’re used up or worn out. When I get holes in things, I’m retasking them material for crafts for my daughter and I to work on as gifts or to fulfill our need for something “new”. I’m collecting old tees to make t-shirt yarn and make a new crocheted handbag. I bought the hardware for the pattern I have in bulk (thanks Amazon lol) so we can make several! lol. My daughter also made a cool crocheted bag out of plastic grocery bags that she made into plarn and it came out so great! I was astounded at her creativity. She even made a sleeve for my work laptop and gave it to me for Christmas. 😮 That inspired me to make better use of things we have already. 😊 I’d love to save money this year as well. Can’t hurt.

[@elizabethnelson2287]

You are, quite simply, the best🌟Most influencers are trying to talk people into buying, buying, buying. Conscious decisions, common sense & a reality check on what I need is my mantra for 2025. I already have a holy grail mascara~Lash (green label) Princess. There was a time when I tried more expensive options and I keep coming back to my $4.99 best for my eyes option. Essence being cruelty~free also seals the deal.🐰💞You let us know what’s out there without convincing us something is a must buy (or pushing using your link) ….your integrity shows through✨

[@reflectionsofjess]

I went through all of my makeup yesterday and then noted and counted everything I have. That was eye opening to say the least. 😬 I’ve decided on a low buy this upcoming year and will be greatly reducing my blush and lipstick purchases.

[@AndreaMatillano]

I definitely understand! When I filmed my lip product declutter, I was actually blown away by how many products I have accumulated. 😭 Definitely cutting way back this year!

[@madeinkorea79]

I think you had a camera in my house and watched me for the past year! Lol! Seriously though, I have said the same thing about what you said in this video almost word for word , to my friends and family!! Wow! Anyway, I agree 100% regarding waste and I've done a lot of what you mentioned in this video, this year and it was hard to do but when I look back, I am glad that I did. It's almost like a diet...you want what you want so bad right then and there but when you choose and decide not to eat it, then you look back and see the results and glad that you didn't do it and you then feel better about yourself. Do you get what I mean? So yeah, I am glad that you made this video and it reminded me again and to keep myself accountable.

[@a.christineramos3374]

Only makeup that I plan to buy in 2025 are replacement items for my holy grails that are used up

[@monicapatton1405]

3:50 I so agree about not buying things I’m into. I bought the Elf Liquid Blush & didn’t like it at all. But everyone still kept talking about it so I thought maybe I was doing something wrong. So I bought another one still didn’t like it. People kept talking about it. I bought yet another one so now I have three blushes I don’t like it all! I was able to say no to the TirTir foundation because I didn’t think I would like that type of formula but the amount of times I have second-guess myself and almost purchased is insane.

[@AndreaMatillano]

Oh my gosh I feel like I could have written this exact comment about the TirTir foundation too! It has almost pulled me in so many times too. I appreciate you sharing your experience with the elf blushes because it’s good to know it’s not just me! 😅

[@monicapatton1405]

@ you don’t like the Elf blushes? I literally thought I was the only one!! It just sits on top of my skin, I’m way more into something that looks skin like these days.

[@kaveverythingnerd324]

Thank you for bringing up preferences, whether it be high-end or drugstore. I have been buying nothing but drugstore because of the price, but I have been less than thrilled with some of my purchases, so now im just trying to be more intentional and get what I actual want instead of always going cheaper. That was my lesson this year.

[@onednp]

My no-buy list is pretty much everything but restocks when running out (including Chanel foundation but mostly mid/drugstore for other things) - I’m over-stashed on eyeshadow, lippies, and cheek products. I figure I’ll do a giant purge of expired formulas at the end of 2025.

[@jillanemckinney3358]

Totally agree with you. I need to stop buying or limit my buying in 2025. . . .and this would be for most categories. I think a lot of us have FOMO which causes us to purchase “the next best thing” or so we’re told when in reality we did not need another one of that product. I cannot buy a fragrance without smelling it first. I did try that a month ago and ended up returning it as it just wasn’t for me. So, thank you for this reminder to stop buying unnecessary makeup products. Have a wonderful New Year. . . See you in 2025! 😍 One last thing, for all of the high end mascaras I bought this year (and there were at least 10), my favorites and most used are the ones I purchased from the drug store. . . .go figure. . .😂

[@bmckong]

I would love to see Elf do ANYTHING that they don’t dupe/steal from another brand.

[@Topkat311]

They do not do all dupes

[@barbarawright9123]

Andrea, what's on your eyes? That shadow look is to die for - gorgeous! Great idea for a video BTW!

[@anandeztvseries8498]

I need to mention on one thing. If I buy a product that I doesn't work for me by accident, I won't buy another product to fix it as some influencers from the social media told (their purpose is just letting you spend double amount). The formula or shade doesn't work for me just means it doesn't work and I hate putting an extra, unnecessary step for my makeup. As long as this product doesn't work I will just declutter it. Also, doing that is a double waste of money.

[@carrieharjo4478]

For fragrance, I will blind-buy middle eastern fragrances once I've seen/read many reviews. I have a pretty good sense of my note preferences these days, so I usually can tell if i'm not going to like something. Unfortunately, figuring out a like vs a love is a much harder task when blind buying. I don't recommend it!! 😅 With makeup, we only have 2 eyes and 1 face, so there is a limit to what you can justify buying. With fragrance, there is no limit of DNAs to smell so it is a slippery slope!

[@eliza_c]

I totally agree with you about buying overpriced makeup! Maybe I’m missing it, but can you do a video where you recommend products to wear for your wedding? I’m getting married in 2025 and aren’t sure what to wear makeup wise

[@LittleHyphenAnnie]

I appreciated this video, Andrea! I do want to let you know, however, that watching and learning from you opened me up to makeup that I never would’ve tried before. I never felt comfortable walking into a Sephora, nevermind understanding what I was looking at! Thank you for educating and making me far more enlightened !

[@MeltedButterPrincess]

I had my a-ha moment a few days ago: i need to stop putting powder under my eyes. I never did before but this last year i was on a mission to find a powder that looks good under my eyes and i wasted so much money. I finally realized that i looked better when i wasn't using it, and for me it's not a necessary step.

[@debbie4101]

Very enjoyable and lots of good advice!

[@lolwhat2628]

Thank so so much for talking about consumption especially in the beauty space! ❤

[@megdvs21]

I am definitely on a low buy ( only purchasing a new product after I use up a product ) and product use up for next in all categories for including skin care

[@TonyaRN2001]

This is a great video! Certainly gave me a lot to think about, and you make so much sense. I also fall for the terrific reviews and descriptions and feel like I just have to have it! I am also a sucker for sales. So, I got out my pen and paper and made a list of my top three favorite beauty products in each category, just like you said. I am going to stick with these favorites, not buy any new products in 2025 and use what I have. Thanks Andrea!

[@dianawalter1446]

Thank you for this video, I totally agree I have a crazy amount of makeup can’t say a no buy, but I can say it will be the lowest buy I have ever had. I need to use what I have. Take care and stay safe. Hope your Christmas went had a great Christmas and the New Year is good to your family. 💚💚💚💚

[@AndreaMatillano]

Thank you so much for kind comment! 🥰💗 I hope you had an amazing Christmas too!

[@Jessicanadine1985]

Some good ideas here. I could probably go a year without buying anything new except mascara (in religious about the 3 month rule). Could you do a video on cocktailing products like you were talking about at the end? Want a red gloss but don't want to buy one? Do this. Want a glowy liquid blush but only have matte? Do this... That would be fun and helpful if doing a "use up"year

[@AmyBlanchette0383]

Everything you said is so true. I just had to trash so much makeup from Ulta/Walmart end of Christmas hauls. And I get so mad at myself, like girlll wtf you didn't even know all this was here...I haven't bought as much as I used to pre-pandemic. So thankfully, there aren't as many extra items hanging around anymore. I started to really try and make a conscious effort to buy from women and POC/LGBTQ owned small businesses especially if there's a sale. As opposed to Ulta too.

[@AndreaMatillano]

I love that so much! ❤️ I would love to make it a goal to support smaller business in that way too rather than only shopping larger retailers. Thank you for sharing this!

[@nicolemsoer]

I spent 2024 looking for perfect foundation -formula and color. Needless to say, I spent way too much money on foundations that don’t work - I need to blend several together to match me. I was trying too many online, and I feel guilty for returning when they can’t sell it. I finally found my Shade and formula in store and love it! thanks for giving us such a thoughtful video!

[@CassyStart]

Andrea! I have to say you are looking so incredibly glowy and shiny each and every video, but this video especially. Whatever you have been doing, it is working extremely well for you! You are looking positively STUNNING, healthy and happy! (Not that you werent before. :) )

[@lindasadler6338]

I’ve found that I enjoy more “high-end” makeup tools, like BK Beauty brushes, but I use more drugstore makeup. At least brushes can be used for a long time if you care for them!

[@lizetteguerrero3406]

Love these types of videos. The only product that I cannot seem to purchase at the drugstore is foundation/tint. It seems to be such a different range of colors that I never find what I need. And I refuse to buy two of the same product to match my skin color LOL. At times I have seen that the drug store is just as much as ulta or Sephora.

[@EnvyBlu]

I am NOT going to keep buying cheaper versions of a high-end product I want. I have wasted so much money trying to find a great setting powder, or cream bronzer, when I should’ve just bought the Laura Mercier or Charlotte Tilbury, I already know I love. I’m soooo done doing that. I refuse to buy fragrances I haven’t smelled. I blind bought the Chanel No5 perfume once. I thought “oh pfff I’m sure I’ll love it! It’s an iconic perfume for a reason, I’m sure.” So I decided to treat myself to a high-end perfume, ordered it online, and hated it! It smells like an old lady perfume, and smelled awful on my skin. It smelled like bug spray on me 😂🤦🏻‍♀️. I will never make that expensive mistake again.

[@R.L.Maverick]

Excellent points! I have certain items I am not buying; liquid lipsticks, liquid bronzers, liquid highlighters, face primers, liquid eyeshadows, eyeshadow sticks. These don’t usually work for me so why keep trying them? Also, I cut back a lot this year, but plan to scale back even more in 2025. Prices are out of control regardless of price category. *Also, for me, why keep buying drugstore eyeshadow when I mostly just want to wear Natasha Denona, Huda, ABH and Viseart. Those are the brands with big dips, so there’s no point for me to buy drugstore when I won’t wear them.

[@deborahanderson1686]

I can’t tell you how much I loved all your points!!! And, I can relate…my collection is overflowing, but I stopped wearing makeup every day during covid…now it’s just put some on if I go out or for a special occasion. Really need to do a deep declutter….maybe keep 3 or 4 products that I love in every category?

[@monicapatton1405]

Speaking of things we don’t need-have you seen that Revlon put out a dupe for the Hourglass liquid blush? Packaging and all. I ordered it in Coralicious, it will be here tomorrow so we will see! I haven’t tried the HG because the price is insane so I’m excited for an affordable option 😊

[@deborahbinnie5652]

All really good ideas. I need to pare down my makeup to what I really will use and get rid of the rest. I would like to do a no buy in 2025. I have enough in every category to easily last a year. Thanks for the encouragement.

[@TraXs.]

I'm only allowing myself to spend more on complexion products because I can't find anything that matches my tan skin with a neutral, leaning, cool olive undertone. And even for those complexion products, I'll wait for at least 30% sale the pull the trigger. Everything else is drugstore because I don't see the point of splurging. And this is coming from someone who had the chance to try a lot of luxury brands for years. I loved a lot of products from Lancome and Chanel but I don't really miss them 🤷‍♀️ For example, I still love the Hypnose mascara from Lancome but not as much as my holy grail lengthening mascara from Kiko 😅

[@emilyvay6369]

I’m trying to get in the habit of using up what I products before like buying more or if I’m already open like a bottle of lotion or conditioner using that up before opening a new one

[@ProfMary]

Well said, Andréa! You are inspirational about your goals. I plan to adopt them as well. I do need to stop buying lipsticks, it is my downfall. As you say, use what you have before buying new products. Find ways to combine products to achieve the result you want. Stick with your holy grails. This was a good wakeup call.

[@deanafry2597]

Did you do a video on the makeup you are wearing now? It looks beautiful

[@jaymoon5765]

Advice we all needed to hear!

[@katrenashaw869]

I agree with you! I had to do this when the glosses started coming back. I bought so many and just never use them and honestly don’t like them. I had to tell myself then you don’t like gloss so stop buying them!When masking was implemented I stopped wearing lip products all together and haven’t resumed since. So lip products are not something I should be buying

[@lavayuki]

I just bought a house so spent the whole of 2024 being frugal and doing no buys. 2025 won't be any different as I have a mortgage now, the ND Roxa was the only thing I bought in the black friday sale 30% off, and the fenty lip liners. With makeup, I switched a lot of my usual high end stuff to drugstore ones, in particular mascara, eye liners, face powders and brow pencils. But I still prefer high end for foundations since they go all over your face, and also concealer and eyeshadows. For highlight,blush and bronzer, I hardly wear them so just have a few high end ones since they are not something I buy often, like once every few years lol. However, I started to get into Korean makeup, which is very cheap and still good quality especially their BB creams, which has saved me money in foundations.

[@sherrypettit5552]

Great concept for a video. You just keep coming up with ideas. Because of prices, I am extremely picky about my purchases. I can't believe how high lipstick is

[@kaivickers166]

I’ve given up on perfume I haven’t smelled beforehand. Yes, there are some notes that I love, like tea. But I’ve purchased a fragrance and I loved every single note and then HATED the actual perfume. My favorite perfume ever is Repetto, it’s a ballet/dance brand, and I wouldn’t have thought I would’ve liked it based on the notes and it’s perfect.

[@AndreaMatillano]

Yes! That is so accurate. Sometimes reading through the list of notes, I think there’s no way I won’t love it but then it just smells terrible on me. I definitely need to stick with trying them in person first!

[@thespottedleaf584]

I'm planning out my low buy for the year. I just tossed 8, yes 8 expired foundations. Along with 8 glosses...that's all I've got to for the declutter so far

[@smilodon87]

I'm sure I have 2+ years of base products, blushes and eye makeup. the only categories I'll need to buy in 2025-26 are loose powder and brow pencil. I've never given a thought to liquid blush, bronzer, liner, and lip oils. But I do own the obligatory light blue shimmer eye shadow..... just in case I get invited to an 80s party. 🙂

[@lili888-88]

I feel the same way with fragrances!! I need to smell it first to see if I like it. I had a couple of fails and then I have to wear a fragrance I don’t like just because I feel guilty on throwing money out

[@AndreaMatillano]

I definitely understand! I should probably go through and declutter my fragrances, but I feel bad getting rid of them, which is weird because it doesn’t happen to me with makeup. 😭

[@lili888-88]

@@AndreaMatillano I think because most fragrances are pricey

[@taraedwards1892]

Vera Wang princess is one of my signature scents, and I've noticed the kayali vanilla coco smells exactly like it. It was a gift(kayali), and I'm so glad it was the travel size cuz I already have the Vera Wang in the full size. I use probably less than 10 scents a year, sometimes more, but I ALWAYS use my Vera cuz it's so good. May God bless 💙💙

[@AndreaMatillano]

It’s the best when you find a staple scent like that because you know you always have your go-to! 🙌 I really like Kayali but I feel like so many of their scents end up smelling so similar!

[@aleigha9141]

This was a great video with a lot of good points! I’ve decided to go on a ‘no buy’ for 2025. I have more than enough makeup and skincare products (back ups not open) to make it through the year. I might even do a declutter. I especially like how you gave options that we may not have thought of for the new year. Such as; only replacing your favorites and not trying the latest concealer, foundation, etc. just replace when you run out bc you know you love it. Or don’t buy anything new in a category unless you use one up first like a blush or powder. Adding in some rules and structure going into 2025 will definitely help me to not make those impulse purchases. I’m really aiming for a no buy and I’m going to keep a journal on it. Treat myself in other ways when I don’t purchase makeup or skincare I don’t need. I hope you have a very Happy New Year!🎊🎈🎆 hugs 💖

[@angiesmith6782]

This🙌🙌🙌This video was a must have Andréa, thank you so much!! I’m on a low buy this year, I purchased sooo many nice affordable/high-end products this year and want to use them and get my moneys worth this year coming! If we continue to buy all the new new we forget about the things we already fell in love with and want to use! So I’m taking a step back this year and really only buying what I know will add something different to my collection that I don’t already have..Again thanks so much for an awesome video😊

[@carolpeterson5515]

I love that your reviews focus more on lower priced makeup and skin care. I’ve stopped watching influencers that only include high end products in their videos. I’m always susceptible to trying a favorably reviewed drugstore foundation or tint even though I already have some I love but I’ve returned more than I’ve kept. I really didn’t like the Elf Soft Glam most influencers rave about. Blush is my major buying weakness. I already have many that I’ll never use up but drugstore blushes are so good! I would say finding truly non-smudge mascara at any price is my biggest makeup challenge. Even some tubing mascaras flake & smudge on my droopy oily eyelids regardless of lid prep. So frustrating. Lip products are also frustrating for me. I have a hard time finding shades that suit me and formulas that stay on for a few hours without drying my lips. Lip oils are useless. The only makeup product I’m not interested in buying anymore is eyeshadow palettes. A neutral palette, a green one and a violet one is all I want and will ever use.

[@natalierussoniello6250]

I’m definitely streamlining this year!

[@dawnshrewsbury4881]

I am a dry skin girl but I've realized I don't like or want glowy or dewy foundation. They aren't flattering and do not last on me. I've got to stop buying foundation to try because I have sooooo much and won't be able to use what I have before it expires. I did buy a second bottle of my 2 favorites and I think I'll just use those and use up what I have for the most part. I will say that the 3 different blush holiday blush bundles (Rare beauty, Danessa Myricks and Kosas) I ended up loving all the shades in all 3 sets. ❤ I will say I have told myself that I will not spend so much money on make up this year. I have so many great products. I do plan on picking up ND Golden palette ( ik I'll use it everyday) I'm obsessed with Kayali scents. Vanilla Candy Rock Sugar is my everyday scent I've almost used a whole bottle of it. I purchased the travel of the new scent and I want a full size ❤❤

[@lydz8015]

I'm on a no buy year too, I've never finished any of a product. I have more than enough already and really need to declutter the product I don't like,use or is too old

[@dianes.3583]

You hit on many really good points. Im on a serious low buy for 2025 so i turned my no and low buy lists to my screen baackdrops as a reminder. I also created a list of products i truly love using so i can stop looking for the desk best thing and almost always being disappointed. Im also working on a list of things im getting rid of and why, so I dont rebuy them.

[@lindsaykar5477]

I would like to see a follow up on your last point, maybe the next time you are tempted by a new launch, use a product/combo of products you already have to get a similar look 😊 I am doing a no buy in 2025 so I would for sure appreciate the reminder!

[@susanpetrella3413]

You are so on spot about not getting sucked into buying fragrance based on other opinions.

[@vickiweber4718]

@@susanpetrella3413 Years ago, everyone was raving about Prada Candy saying how sweet it smells and that it does smell like candy. Bought it, put it on. I must have weird body chemistry because it smells like old lady perfume on me.

[@randyo6019]

I now have college age sons so I stopped buying so much viral make up and palettes lol. I still splurge on philosophy and dermalogica. I’m so outnumbered at home and it’s nice to see my other palettes are being used up. Love your honesty!

[@joannievh2071]

This struck a sensitive cord- I just started going through my make up, specifically lip products and I just had to throw so much away because it had expired! 😭 If there is one thing I hate in life it's wasting. So going on an absolute no buy: skincare, haircare, makeup (all categories), even books! I just need to start going through stuff. I already started a few months ago with skin care and I think I have one more cleanser to go through before I need to buy another one... And it will be an affordable one- no need to spend a fortune on something that just stays on my face for a few seconds. And there are great drugstore ones. As for perfumes I could never buy before smelling and trying it on- most perfumes turn nasty on me or I may get a bad allergic reaction. So if someone speaks of a perfume I might like, I start by looking up the notes, then I go in store and smell it. If I like the smell, I spray it on and wait until the end of the day. If I still like it at the end of the day, I put it on a wishlist and wait for a sale to buy it. You can do this too! 💪

[@sarahelkot5950]

I don't see fragrance reviews ...it is very personal and i can't buy any on recommendation of anyone really

[@My_Girl_Milley]

When you said $40 lip oil, it made me stop and think about it...and ...I agree! Hearing it out of someone else's mouth puts it in perspective! Thank you!

[@Valentina_Salas18]

I love every video you release Andrea ! I didn't buy any eyeshadow this year and I'm happy with it. I decided to stop buying drugstore eyeshadow as I don't love them as much as high end brands like huda or Natasha or PMG. For the last 2 years I bought the sephora favorites set for lips and some vacation sets and found new favorites that i will repurchase now that I finished the small sizes. But I won't buy more sets for now. Also I won't buy any more lip balms lol. I have enough lip balm / oil/ masks to last me all year. I won't buy new foundations in 2025 even if the release breaks the internet and the stock market lol lol. 😂🎉

[@cindyryan5169]

Love drugstore reviews and tutorials. I agree, I don’t like high priced products if I can get similar products at drugstore.

[@theaondracawley5441]

I agree with you as it relates to the purchasing of fragrance because I can't buy any perfume without smelling it, because I have migraine and its a big trigger for it. It has to be a very mild scent for me.

[@maxenglish2434]

Im definitely on a no buy my skincare and makeup collection is overwhelming. My plan is to enjoy what I have and be contented. Happy new year 🎉❤

[@carrieschmidt6251]

I'm right there with you on the liquid bronzer. I've tried so many and don't like any of them. This year when elf came out with their newest liquid bronzer I just skipped it.

[@TheOnlyDoaa]

I also am on a no buy for 2025 , it's crazy how sometimes we don't take a look at what we already own , i am now doing a project pan where i use up all my makeup products in a fun way💗

[@paulahillier1390]

I stopped buying regular mascara. I have stick straight lashes, and only waterproof keeps a curl. I have wasted so much money.

[@AndreaMatillano]

That’s something I didn’t even think about but it makes sense! Have you tried the Milani Waterproof Anti-Gravity? I’ve been so impressed by the quality. 🙌

[@paulahillier1390]

I love the k and j beauty ones. Clio and heroine make are the best. ​@AndreaMatillano

[@wendybrown3502]

Loved this Andrea! Such great advice! I only use drugstore makeup, so I usually stick to my favorites. But the beauty about using drugstore products is that if you want to try a new release it doesn't cost an arm an a leg! Wonderful video! Happy new year!❤😊🎉

[@justrose6978]

This is such a good list! I live by these consumer concepts. With that said, I'm such a sucker for makeup on clearance. Like right now there's so much being cleared out at Walmart for the new stuff coming in. Thats my biggest weakness, a bargain. Because if it doesn't work out for me, I didn't spend much. 😂 But for the most part, I'm very frugal and take my time deciding what to add to my collection. We all have SO much compared to 20 yrs ago, I remember, I'm 53.😊

[@susanebailey]

The only thing I bought during the Sephora sale was the Merit Highlighter Balm. I love it! Thanks for the recommendation ❤❤❤

[@SabinaWilliams-eh3nt]

Just came across your video and I absolutely agree with you. We are consuming so much and it is time to slow down, appreciate and use up what we've got! For me 2025 is a no make up buy year. I started off with not purchasing a 2024 beauty advent calendar. And I had no regrets 😂

[@brandybunting7258]

I’m 42 and I’ve pretty much only been a drugstore makeup girly. And I definitely can’t buy a fragrance without trying it out first. Even then, I have only a few that I’ll wear. I’m so picky with scents lol. I just stick with the same two.

[@nolacraft2824]

I’m trying a no buy because while trying newer products I’ve had to throw out my favorite things. That set and ruined cuz I was focused on newer released items that I ended up not even liking near as much as my favorites.

[@fionaf8977]

Very nice content and topic, thank you and happy new year. Bout perfume, I live in France and even now I am far from Paris, there is still a baby sephora with ok plus selection. I always make sure to test the perfume I have my eyes on, early enough in the morning so I can see the change of notes and duration. From time to time I go to test different and finally buy the one I adore when there is promo😂😂😂

[@edwinamcmanus5633]

I mix drugstore and highend,I do spend about €50 on Chanel, Intimitable mascara as my eyes are oily on the lids and watery from staring at computers all day, only one that doesn't give me panda eyes. I had lots of gift vouchers for Cristmas. I think I bought at least 6 Nyx butta blushes, colours were so vibrant and caught my eye. I also bought the Beautyverse Love palette all in the sales though.

[@AndreaMatillano]

There really were some amazing sales over the last few months! I was able to get some of my favorite products at a discount too, which is always nice. Honestly, it really makes a difference when you find a formula that works really well for you! There are a few high-end products that I really swear by and splurge on too. 💗

[@Sweetpea-wc1ds]

Hi. You should try tubing mascaras, as they don’t smudge. Since I discovered them I refuse to buy regular mascaras. :)

[@edwinamcmanus5633]

@AndreaMatillano I spent a lot of money on finding the right mascara, I used to use a Max Factor before Chanel one but was discontinued 😥 so sad as that was only €12. Happy New Year, may the most you wish for be the least that you get.🩷

[@edwinamcmanus5633]

@Sweetpea-wc1ds I have, unfortunately, even paid for the Thrive one and Jeffrey Star to come from America to Ireland, they still bled on me. The Chanel was the goat but I make it stretch about every 7 months so then it doesn't feel too expensive, I only coat once as my natural lashes are long.

[@shandagronbach5128]

I fell into that years ago and my bathroom ended up looking like a youtuber its really ridiculous so much had to get thrown away because it was years and still couldn't use it all. I just spring cleaned and threw everything away and reorganized such a big weight lifted

[@Pamela-x6d]

Love this video!! I refuse to spend a ton of money on high-end makeup….if people would stop buying their over-priced products, maybe they’d rethink their prices.

[@denameneades9126]

This is a great video and very true, I dont need to ever buy another eye-shadow again or lipstick & those fenty lip balms smell so strong I returned mine, also I am loving your nail polish.

[@paige8339]

I love this video Andréa! As time goes on I’m more dedicated to saving money and sustainability. Some really good stuff in this video to think about for the new year ❤