It’s Time We Take on a Billion Dollar Industry…Introducing My Brand (PRODUCT REVEAL)

Hey everyone I’m Abbey Sharp welcome to Abbey’s Kitchen. In todays video, we will be talking about MY NEW BRAND!!!! It's been over 2 whole years in the making and I'm so, so excited to finally tell you all about it.
Try Something Neue at www.neuetheory.com and be the first to pre-order my new Plant-Based Probiotic Protein Powders and Neue Theory Essential Shaker! Pre-orders will be delivered in March!
As a dietitian, I have long been an advocate for a well planned supplement regimen to help take the guesswork out of eating well. But, I’ve also made it clear that the supplement world as we know it today is a bit of the Wild West. It’s oversaturated, overcomplicated and typically leaves people feeling more confused than confident that their diet needs are (or are not) being met. And because the supplement industry is not well regulated, it’s up to the consumer to discern if a product is effective, safe or even contains what it claims. Understandably, it’s hard to relinquish diet control when you’re completely left in the dark.
My goal for neue theory is to make nutrition easy, effortless, and more intuitive for you. To take one big wellness decision fully off your plate. We know your health is a huge responsibility, which is why we set out to develop products you can wholeheartedly trust. Clear transparency, evidence-based ingredients and doses that actually work.
Remember, wellness is more than just vitamins, bubble baths and HIIT. It’s giving yourself the space for your diet to be imperfect, spontaneous, and messy, while taking small actions to effortlessly help you still feel your best.
We look forward to welcoming you to the neue theory family, consider us your daily dose of self care!
FREE HUNGER CRUSHING COMBO™ E-BOOK!
www.abbeyskitchen.com/hunger-...
FREE PROTEIN 101 E-BOOK!
www.abbeyskitchen.com/protein...
A FEW DISCLAIMERS
1) The information in this video is for education and entertainment purposes only, so you should always speak to a health care provider about your unique health needs.
2) Please use this video (as with all of my review videos) as educational, not as unique recommendations.
3) Please be kind in the comments.
4) Trigger warning to those with disordered eating tendencies.
5) Don’t forget to subscribe to this channel and ring the little bell so you never miss out!
Follow me on Instagram and TikTok! @abbeyskitchen
/ abbeyskitchen
/ abbeyskitchen
Anorexia & Restrictive Dieting Freedom E-Course
(Use promo code Abbey20 for 20% off)
grace-s-school-b818.thinkific...
Some important links:
My book, The Mindful Glow Cookbook affiliate link: amzn.to/2nev0lf​​​​​​​​​​​​​
The best baby feeding & eating gear (amazon #affiliate​​​​​​​​​​​​​) amzn.to/36h1r4a​​​​​​​​​​​​​
My favourite supplements (amazon #affiliate​​​​​​​​​​​​​) amzn.to/39pGV3j​​​​​​​​​​​​​
My favourite kitchen appliances and tools (amazon #affiliate​​​​​​​​​​​​​) amzn.to/2ubQnXV​​​​​​​​​​​​​
My favourite healthy snacks (amazon #affiliate​​​​​​​​​​​​​) amzn.to/2ucC6dD​​​​​​​​​​​​​
My favourite healthy breakfast foods (amazon #affiliate​​​​​​​​​​​​​) amzn.to/2SK8b6s​​​​​​​​​​​​​
My favourite intuitive eating books (amazon #affiliate​​​​​​​​​​​​​) amzn.to/3wYX9uw
My favourite healthy meal ideas and snacks (amazon #affiliate​​​​​​​​​​​​​) amzn.to/39oA3mC​​​​​​​​​​​​​
Check out my blog for healthy recipes, parenting tips and tricks and busting nutrition myths and diets: www.abbeyskitchen.com
If you liked this video, please leave me a comment below with your thoughts and let me know who you want me to review next!
With Science & Sass,
Xoxo Abbey

[@AbbeysKitchen]

We're SO excited for everyone to try neue theory. You can preorder on our website and all orders will ship towards the end of March. You can also sign up on the pop-up for 10% off! YAY!! Thank you so much everyone!! WE DID IT!! neuetheory.com/

[@mariannewm26]

How many servings does each package contain?

[@AbbeysKitchen]

@@mariannewm2620!

[@MiaK06]

@@AbbeysKitchen 20 servings and for this you charge £52 in the UK? Instead of using your platform and your voice and the following to promote healthy eating without the need for expensive supplements or protein powders, you are now using your platform to sell an entirely overpriced product that one in fact doesn’t need if one follows a simple healthy and balanced diet? Shameful, truly shameful.

[@MiaK06]

@@AbbeysKitchen I posted a reply to this commenting on how expensive I find this is at £50 plus pounds in the UK for only 20 servings and that I find it a bit shameful to now use your following to sell an overpriced unnecessary protein powder and I then find that my reply has been removed… really? Are these the tactics now one resorts to? A follower doesn’t agree with what you are doing and you just have the comment removed?

[@whointhewhat]

@@user-nr5he3ic9othis was her plan all along.. 2.5 years she said..

[@rosellaz8276]

This comment section makes me so happy, people are finally recognizing Abby’s hypocrisy. If any other influencers made this product, she would tear it to shreds.

[@manojipereira9169]

There were hints of the channel veering towards wellness woo and being out of touch with the average person. Eg a "recession" grocery run where she drove her luxury car to a premium grocery chain, then went over budget

[@tacotacopineapple]

Check out Unnatural Vegan’s critique of this product. It’s a thing of beauty. Definitely hits the nail on the head as to why this is an abuse of power. And in only one day it has more views than Abbey Sharp’s, which thank the universe.

[@miguel9070]

This is so true LOL specially if it was Gweneth Paltrow

[@user-hj1gv9ir9u]

@miguel9070 her obsession with Gwen is truly weird. I think she's very jealous of her and projects her ed. The woman needs therapy not youtube.

[@Diana-qp2rw]

@@tacotacopineappleHer video was great!

[@thefactanonverba]

You either die a hero, or live long enough to become a villain.

[@whointhewhat]

Why it is that we can’t idolize people

[@amyhatch3761]

I can just imagine how disparaging Abbey would be about any other KZbin influencer trying to sell you a $39 protein shaker as "essential"

[@MiaK06]

Not only that. I posted a reply to one of her comments directly about the outrageous prize of the product not to mention it’s really not necessary… and lo and behold… my reply was just removed… never thought she would resort to these tactics but hey ho…

[@tacotacopineapple]

@@MiaK06check out Unnatural Vegan’s critique. It’s well-researched, intelligent, and thankfully more have viewed it than this cash grab.

[@allisonfalin8854]

As a GI NP, we never recommend digestive enzymes to anyone that doesn’t have the labs and symptoms to show there is an issue. There is emerging research in the gut micro biome,but not enough for us to adopt guidelines on this. It’s well established that a varied diet is how you get healthy microbes in the small intestine and large intestine. As for protein powders, like alarm fatigue, I have supplement fatigue and I’m just out. I’m tired of finding professionals I love to listen to only to be hit with another sales pitch for their proprietary products. Thought this was different.

[@amys.8534]

Thank you! Everything you said is common sense! Totally agree!

[@pinkshinegirl]

such an imporant point, it would be also more affordable without the probiotics.

[@user-fc4xg5ym1t]

Funny enough, I recall Abbey herself saying the very same thing about the digestive enzymes wayyy back. Money changes everything!

[@tacotacopineapple]

This comment made Unnatural Vegan’s critique, and thank you for it! Of course Abbey wouldn’t point this out on something she is profiting from.

[@cIvy726]

@@pinkshinegirl I don't think so. The probiotics may be in there to help justify the crazy price, but they don't actually account for it.

[@Bugman82]

Dude, I just came back to this channel, and I feel like I'm watching an episode of The Twighlight Zone. "Accessible for all." Proceeds to talk about a product that is $65 for 20 servings.

[@James-qw7cr]

She’s a hack , period.

[@TheCerealluvr]

The audacity…

[@meganreichenbach5465]

Kinda feels like every fad she’s so amazingly debunked rolled into one product, which is weird?

[@user-hj1gv9ir9u]

Not to mention ruthlessly shamed anyone who promoted one.

[@Lizlizlizlizlizlizlizlizzie]

If she went to her own site she would make a full video trashing it.

[@tacotacopineapple]

Check out Unnatural Vegan’s critique. It’s a well-researched thing of beauty, and mercifully more have seen that video than this one(in only one day, even).

[@StinkyJoe-sj5hi]

Im actually sooo embarassed that ive defended this channel

[@whointhewhat]

You should 😂 I wonder what her % drop is

[@itsCarlyL]

Hi Abbey, I read on your blog (a direct quote) “there is currently no evidence that enzymes other than lactase (aka lactaid and alpha-galactosidase aka beano) are at all effective.” Is lactase the only digestive enzyme in your protein powder?

[@jbell1258]

“For my brand, I am all about transparency” yet then doesn’t have accessible third party testing and when asked about it has a cut and paste response saying that it’s too complicated for lay people so you need to wait for us to dumb it down essentially.. this whole thing is just screaming money grab. Selling a crazy expensive shaker bottle and then $65 pea protein for a wild $3.25 per serving is just asinine. You’re not reinventing the wheel, it’s protein powder and there are a ton of great quality protein powders that are on the market for a fraction of the cost. It’s so tone deaf and if this wasn’t her own brand I’m sure abbey would be going off about this because she always finds a reason to pick things apart for not being enough. This just leaves such a bad taste in my mouth and I’m glad people are voicing their opinions on this. No one asked for this.

[@brooks7894]

I feel like theres a 99.9-100% chance that Abbey did go off about this product, and found absolutely every reason to pick it apart for not being good enough, over the course of bringing it to market.

[@tacotacopineapple]

@@brooks7894I have a feeling you’re an AS stan.

[@AbbeysKitchen]

Have you been speaking to our manufacturing team? Hahahaha I swear at one point I thought they were going to walk away from me because I was SOOOOOO particular.

[@AbbeysKitchen]

Hey there. Sure - there are definitely protein products on the market that are much cheaper. And it is completely your prerogative to use those. But this product really isn't comparable to standard whey or pea protein products because it's a 2-in-1 product offering two top performing, gut friendly, probiotic strains. These are very expensive. I use an equivalent probiotic product with 20% less CFUs for 20 servings that retails for $35 US alone. I did a full video on the pricing strategy here: instagram.com/reel/C3_BWrZxc1t/?igsh=MzRlODBiNWFlZA== It's worth watching. We did a huge competitive analysis for similar products (even though ours IS different) and we are right in the pocket for pricing. If I was going to build the best product, I wasn't willing to cut corners to bring the price down.

[@marsneedsbunnies]

​@AbbeysKitchen When you stand to make money from something like this, you lose all credibility. This is why studies are reviewed by outside interests. Why should we trust you to tell us to avoid X when you're selling Y, which purportedly does the same thing as X? You're not qualified to give a non-biased opinion about a whole host of topics now. I'm really sad.

[@The_Food_Police]

This is absolutely hilarious. Im sorry, but the world doesn't need another supplement.

[@bonniekretchik4334]

Ridiculous! A $39 shaker cup!?!? Really!?!? 🤦🏻‍♀️

[@Alyssa501]

This made no sense. Its fking plastic.

[@siriusinfernal7017]

I will be short and sweet: After working in the supplement industry majority of my professional life, I can tell everyone reading that this product is a rip off and nothing new/innovative. It’s a quick cash grab that destroys years of trust & rapport between yet another “influencer” and their audience.

[@peachiiriri]

if anyone is confused over the backlash for this product, i highly recommend Unnatural Vegan's response where she goes through the ingredients and their supposed benefits ;) seems more like charging money for things that aren't essential at all

[@michaeldonnan6767]

Unnatural Vegan shits on everything because that's how you get followers. Dumb followers but you build them quickly.

[@meadow_maker]

I especially liked the part where she gives us a list of less expensive 3rd party tested replacements.

[@dawnrazor769]

Im confused. I have litteraly watched her talked down to every person that has supplemented with protein powder in their wieiad

[@maggiesagarra]

That is weird. I watched her add protein powder to every meal possible throughout the years.

[@jorelletaylor5408]

You are lying she doesn’t knock protein powder

[@violetblythe6912]

She is such a hack and has been for a long time. Funny that this is what got people to notice.

[@Kraeokay]

I’ve been watching your channel for ages & I hope you’ll read this even though it’s long- none of this is from a bitter or hateful place. I wanted to be excited about this news for you but it is somewhat disappointing. The pricing for only 20 servings is not accessible- I understand that producing a quality product is more expensive than most people realize, & not every product has to be accessible to every consumer, but it is still off-putting. That aside- even if there’s no way the actual supplement could have a lower price point, can you see how selling the $39 “essential” shaker bottle so highly might lend doubt to the validity of the supplement price? I don’t want to undervalue your efforts by focusing solely on the money, but the prohibitive pricing forces money to be the focus for so much of your audience. Since many people in the comments seem to agree with that sentiment, I didn’t feel I had much to contribute until I read your responses specifically to comments referring to you as an influencer/youtuber. Your audience is well aware that you are a registered dietitian and a science communicator, and I think overall we respect that. You can say you’re not an influencer, and you can say that you don’t consider yourself a youtuber- but you are! and that is not at all a bad thing! Your objections to those titles come off as though you think they’re beneath you, when in reality they lift you up as a dietitian and as a science communicator. That amplified voice you gain from being an influencer *AND* an RD means that it is even more important that you recognize the greater impact that you obviously have, including when people criticize you as an influencer, and denying that feels almost dismissive. I feel like that may sound more harsh than I intended, but I was left with an icky feeling after reading those responses- especially from a creator I respect. Again, no hate. Just something I genuinely hope you’ll consider.

[@LetsSingTheDoomSong]

She doesn't actually work in the field though 🫣 She barely ever did except during clinicals. She said herself in an older video that due to her negative feelings about the industry, she "got the fuck out" once she got her license. I'm not sure if the video is still up, but she did admit this. There's also zero information about her ever working in any clinic when you search her name.

[@therabbithat]

promising a specific probiotic will work disqualifed her as an RD in my book, I'm out 😢

[@Kraeokay]

@@therabbithat yeah y’all are right- the more I’ve thought about this the worse it feels. I’ve been on the fence but idk I can’t look past this.

[@csplotkin]

​@Kraeokay I'm out, and I'm a dietitian, too. I actually stopped following Abbey when she started her reaction videos to other Influencers, "What I Eat in a Day." I recently re-subscribed, but still don't like her "What I eat in a Day" reactions. She claims to not be the food police. Seriously, reacting to what others eat is judgemental...hmmm...policing! You can make comments on diet trends without singling out individuals. Her videos used to be like that, and they were funny. I'm done with her.

[@eringreeno]

Well that was just about the fanciest infomercial I’ve ever seen.

[@whointhewhat]

Don’t forget “relatable”

[@theboneater]

It doesn't feel like you actually want to hear what your audience thinks, even though you said you did...its hard to take criticism for something you worked so hard on but at the end of the day, if most of your audience is unable to purchase and use this revolutionary product then what good is it really doing? That's why your motives are being questioned. It doesnt make sense to justify the cost by saying you wanted to make the best product possible, if a) the product is unavailable to most people and b) the science doesn't support your claims. There's not many good reasons behind making something so expensive its unavailable to most of your demographic.

[@jaimec3159]

Not even a month of servings… 🤦🏼‍♀️

[@csplotkin]

Yes, that's the new trend. Packages in the grocery stores are smaller, too, without price reductions. This was since Covid and the supple chain problems. Greed has just continued the downsizing.

[@kima9181]

This has me second guessing what I thought you stood for.

[@xgrimesreaper]

Abbey, this is incredibly disappointing coming from you. I’ve been a long time subscriber/watcher of your videos because I think a healthy critique of influencers marketing health products and wellness regimes was so needed. Seeing you go the same path as they have by launching a product saddens me. I know this is not an airport, and I don’t have to announce my departure; however, I think it’s important for anyone who stops watching/subscribing let you know that THIS is the reason they’re leaving. If I wanted to watch someone shilling a protein powder, I would have been watching anyone else :(

[@pepperplz783]

Agreed. I unsubscribed for the same reason.

[@user-fc4xg5ym1t]

Has anyone mentioned the ~essential~ $39 shaker yet? Apparently this powder is wayyy too fancy for those cheap shakers peasants buy at Walmart, this one is essential though!

[@tacotacopineapple]

😂😂😂 the accuracy!

[@whointhewhat]

@@user-nr5he3ic9ogreed blinds

[@wdvashee419]

This is really interesting. Just by reading the comments, there is a mixture of those who can and cannot afford this product. At the same time, there are those who recognize the misalignment of her overall messaging and the launch of this product. It feels like she understands there is a market, and will most likely make money from the wealthy folks who watch her channel. However, it alienates so much of her audience that came to her- not because of the status that she clearly illustrates-, but the authentic advice that she stands for.

[@sierraroselyn]

it just shows that the advice isn't actually authentic at all

[@hugodamiao]

I couldn't say it any better

[@221becky]

I don't think I've ever been this disappointed by a content creator product launch ever, my heart was sinking like a stone watching this. there is so much wrong with this, and the hypocrisy is glaring: no information readily available about the source of ingredients, no easily accessible information about third party testing, and the cost is outrageous. I'm in the UK and one single bag of protein (20 servings) and shipping would cost me eighty pounds (so around £4 per serve), and not even last me the whole month if I were to use it daily. and it's a completely unnecessary product - as Abbey has told us so many times, it's a waste of money, we may as well just eat a varied diet and get on with our lives.

[@Sup3rSH0O]

I would have no problem affording this product, but have no intention of purchasing it. Completely unnecessary waste of money.

[@Diana-qp2rw]

⁠@@221beckyI don’t think she ever called protein powder unnecessary or a waste of money, especially because she herself always used protein powder. It is not necessary, but it can be helpful to those of us who are struggling to meet our protein goals sometimes. Especially for athletes with certain restrictions due to ethical or health reasons (e.g. allergies) protein powder can be very helpful or to people trying to lose weight. That being said, it’s not necessary to supplement with protein powder and most people can meet their needs with a balanced diet. I also agree with a lot of other things you wrote, just wanted to clarify Abbey’s stance on protein powder and offer the perspective of someone who sometimes needs protein powder to meet their needs (allergies, sensitivities, and 10-15 h of exercise each week)

[@veronicavatter6436]

"accessable to all". *makes it too expensive for most people to afford*

[@ilsedevries2529]

Yeah, but she has been out of touch with the general public for a while, fir me this is just the point I unsubscribe honestly.

[@virginiemazy7054]

Don’t know the price (just started the video) but if you want something qualitative the base material is going to be expensive and thus you’ll see it in the end result. All this type of stuff is always a budget. Best to eat real food imo but that’s just my opinion 😊 there are plenty of people who prefers to do it otherwise. Each person needs to define what they want to do taken into account their time and budget. Personally it’s not something for me but I like viewing the other videos and will continue to do so.

[@faymissk]

Girl put some fancy stuff in it tho

[@Nanileaf]

And for all transparency talk there was no transparency on the price 🧐🤷🏻‍♀️

[@sarahrushton8154]

Hemp protein isn’t cheap

[@BethAge95]

Disappointed in this. I thought this was a channel run by a professional dietitian and about no-bullshit nutrition content. But this product sounds like a money grab. Exactly the thing you have criticised in the past when other people have done it...

[@sarahseeman4216]

I have IBS and every medical doctor and gastrointerologist I've asked about probiotics has said unless you've taken an antibiotic, probiotics are useless and a waste of money.

[@rachelhobbs6189]

Yah that’s the conclusion I’ve come to recently and I’m interested to hear that from your more authoritative sources, I had heard that the best way I can get a healthy gut microbiome is as simple as eating a wide variety of mostly whole and plant based foods. Which seems really simple and like something most people are already doing LOL

[@Kx____]

and if you eat a bit of a normal diet you would usually get enough probiotics anyway (from idk yoghurts or so) so no need to buy them anyway. totally useless indeed and a waste of money

[@michellekennedy4426]

Really? Thats so weird,my gp recommended taking a probiotic the minute I was diagnosed with IBS and my gastrointerologist recommended them too when I asked🤷.

[@sonalikumar4667]

Probiotics in general? I thought yogurt, fermented foods were all good for you

[@csplotkin]

And what people don't realize is that once you stop taking a probiotic your microbiome reverts back to the way it was. The best way to change your microbiome is to change your diet.

[@hatredisabackhandedcomplim1124]

Abbey I believe in your intentions but this was an overshot, girl. I'm sure the product is great, but it feels like you're sitting in a place where you don't understand anymore what accessible is. A lot of information you've given has been life changing for me and I truly believe you believe in this product and that your intentions are genuine here. I hope you can take a step back and see this experience as a growing opportunity. I encourage you to listen to those that you consider your consumers. Every business owner/entrepreneur has experienced mis-stepping and I'm very proud of your pride and hard work. I'm happy for you finally being able to reveal 2 years of work and I wanted to at least acknowledge that. Part of my concern here is that you put into practice some of the things you criticize in other influencers. I can tell that you are trying to be careful to make the product desirable (marketing is necessary, obviously) while not making definite health claims, but you give the same feeling that this product will be the magic thing that will be different for someone's symptoms, just without the blatant claims. I have specific examples, but it doesn't feel appropriate to mention these specifics in a comment, as this comment is already excessively long. I still believe in you, but this definitely feels like a mis-step. I don't blame people for not wanting to watch you anymore.

[@ErH-sl2nh]

I like your phrasing, here. High EQ

[@courtneyann4265]

Protein that is accessible to all is: protein that’s part of the food you eat. Period, end of story. Think peanut butter on celery, yogurt, rotisserie chicken that is great for snacking on (and most grocery stores make already cooked), beans, nuts, fish- the list is endless and too long for me to finish. No one needs to spend money on protein powder. If you decide to get use, you can get it much, much, cheaper than this.

[@marieschneider13]

Ok, so you have FAQs on your website, but why add the extra step to have to email customer service to get the actual third party testing information? It discourages a lot of people from getting that information. What's the issue with having a section on the website that provides links and information on the third party testing? Is it purely to protect the formula? Not much transparency there. The other issue is the cost. I get that premium ingredients cost a premium amount, and I appreciate your team putting in that effort to get these results. But who is this designed for? Even if it does end up being better than other similar products, the majority of your audience cannot afford this once, much less on a regular basis. It's the same issue as Zach Kornfeld's Zadiko Tea. I tried it once, expensive, really good, but I couldn't afford to keep getting it, and I'm right smack in the middle class income bracket. It ended up getting bought out because it wasn't getting the sales he needed to keep it (I could have some details wrong, but that's the gist I think). How long do you want to last before it's unsustainable because people can't afford it or don't see the point. $3.25 per drink...a decent budget and simple meal planning gets you nutrition as good, if not better and more bioavailable, for a lower cost. So, who is this designed for really? You preach that the supplement market is geared towards the rich, and now you're no better.

[@AbbeysKitchen]

Thanks for this comment. Soem great questions in here. First thing's first: FOOD IS ALWAYS FIRST. A good supplement regimen to help get all of the nutrients you need is complimentary to food. If you can get all of your nutrients in with food only, then that is priority, but the reality is most people can't. What some people aren't realizing is that this is a 2-in-1 product: protein powder AND probiotic. When we did the math, this product is LESS expensive than having to buy both. I did a video over on Insta to clear up the pricing strategy a bit more: instagram.com/reel/C3_BWrZxc1t/?igsh=MzRlODBiNWFlZA== I just wasn't willing to cut corners and I totally respect that this product won't be for everyone. Regarding third party testing - we promise to have the results on the website next week. The redirect was for anyone wanting them asap as we couldn't figure out the best way to get them up in a timely manner. We are fixing it.

[@daniahoffmann7163]

@@user-nr5he3ic9othat would be great...

[@michaeldonnan6767]

@@user-nr5he3ic9o Why would a dietician, who has posted videos of herself using protein powder in her smoothies for years, do this as a joke/stunt? What's the punchline?

[@melissacondon]

This is not on brand for you Abbey! You would absolutely come for any other wellness influencer promoting a product like this!

[@KimberlyR-st1dl]

Exactly. She makes a lot of money being an enormous hypocrite.

[@shanecarter8341]

*finds Stephanie Buttermore* *she literally gets ran off the internet* *finds Abbey Sharp* *content goes down hill* *finds Linda Sun* *content goes down hill* *Finds Obese to Beast* *repetitive & unentertaining after just a few episodes* Who will be my next fitness/nutrion related KZbin obsession? 🤣 Ughhh.

[@catharinel07]

Jordan Syatt!

[@AllysCorner]

WAITTT what's wrong with Linda Sun?? I need the tea!

[@diskoelfas]

To me personally her content is really repetitive. It seems like she's having the same health journey for a 100th time now

[@TheShiningStarofLife]

Brently G!

[@ananyashrivastav8298]

@@AllysCorner omg tell me too!

[@hayleyelliott7905]

I used to work as a registered dietician in the UK and part of our our code of practice is to never promote particular brands. Perhaps in Canada you have a different system?

[@michaeldonnan6767]

Yes, everyone is allowed to talk about brands in Canada and down here in the States. Our First Amendment guarantees that.

[@diskoelfas]

I don't think it's about freedom of speech. I think it's more of an ethical problem.

[@erinlauckner5011]

Yes, registered dietitians can work with and/or discuss brands in the US and Canada.

[@michaeldonnan6767]

@@diskoelfas I get that. Why would you want to buy a supplement from a dietician when you can buy it from a washed up body builder or a former football player, or Joe Rogan or Alex Jones or some megacorporation or the trustworthy people who run Walmart or GNC? Yeah, buying it from Abbey would be nuts. SHE might not have my best interest at heart. 🙄

[@cIvy726]

@@michaeldonnan6767 Canada isn't "down here" and we don't have a "First Amendment".

[@MarandaisAmazing]

In this economy sadly $65 for only 20 serving is just not within my budget. I drink one a day with my exercise routine, and it's just too pricey to have to pay $195 (w/o shipping or tax every 2 months) just to have one shake a day. Wishing you the best, and I'm happy you could make something you're proud of, just a little sad that its outside my budget. Many people try to be healthy, but sadly it's out of budget for many, which leaves to us getting fillers because it all we can afford.

[@tammihinkley8428]

That was my thoughts. I would be willing to even do a trial size for a small price to see if it is really as good as it appears. Especially as a health and wellness coach, it would be nice to actually have a better protein powder/mix for my super busy clients that just don't have time to eat. But I never recommend a product I haven't even tried multiple times.

[@sylviaoesterwinter8858]

Well said. Thank you. $65 for 20 servings is way out of my budget and comfort zone. Why not at least make it 30 servings? Given the high price of the shaker I can't help but wonder what the profit margin on the powder is.

[@ElleryArden]

I’m confused - in all your other videos you’ve said that Beano and Lactaid are the only digestive enzymes that have been thoroughly studied and known to be beneficial. Why are you including other digestive enzymes in this product?

[@AbbeysKitchen]

Beans and lactase are the most studied enzymes yes, but so much data has emerged in the past 5 years since I made that statement. These are proteolytic enzymes to improve protein bioavailability and upon diving into the research which I link to on my site,I felt confident with their clinical results ❤ science is always emerging. Especially in the gut health world

[@user-yi3yx2fn7g]

@@user-nr5he3ic9o psssst that one is to get free shipping lmaoooo

[@emmaloucomfort6057]

Brought to you by the same influencer who posted ‘Are these Celeb-Owned Diet & Wellness Brands B.S?’ ‘Nutrition Truths that Wellness Influencers Don’t Want You to Know’ and ‘I Wish TicToc Influencers Would Stop Lying to You About These Superfood Supplements.’

[@tsib6703]

She could authentically make a great protein powder AND call out other influencers for their shady behavior…. Both can be true. It’s only hypocrisy if her products are just as scammy and that remains to be seen. To her credit, she’s already more transparent, inclusive, and data-informed than the scammers.

[@user-fc4xg5ym1t]

@@tsib6703Well she keeps saying the product is third party tested but there are no actual documents linked neither here or on the website. If she’s so transparent why can’t she publish the lab docs? All I’m getting from this video is “trust me bro” with nothing to back it up

[@AbbeysKitchen]

​@@user-fc4xg5ym1t Nothing to hide here! I'm hearing this feedback and we are working with our testing lab, Eurofins, to get a user friendly downloadable document (because right now its just a ton of numbers and data without much context to the lay person which is probably why I've never seen a brand put their documents online)- but we're on it!!

[@user-fc4xg5ym1t]

@@AbbeysKitchenYou’ve copy pasted the same reply to everyone else who voiced the same concern, automating replies so early on isn’t a good look for you new brand, just sayin’

[@trytoguess]

​@@user-fc4xg5ym1tSo while I'm cautious about this product itself, I'm not sure why copy pasting a reply for the same question people have is a bad thing.

[@alliedyke6825]

I’ve been watching for years and so much of the content has been helpful. This launch and the false marketing claims and outrageous price is such a disappointment. It cheapens and taints all previous and future content. Everyone is just out for a dollar 💵

[@michaeldonnan6767]

There are no "false marketing claims". Stop lying.

[@isabelaandzico]

By all means, make your coin 🪙 but it’s pretty precious for someone who preaches eating real food to come out with a…. Drumroll please!!! Another protein powder?!?? Show of hands 🖖🏻 who was anticipating this video? 🤦🏻‍♀️ 6:28

[@emilym3202]

It's also $65 for 20 servings... yikes 😬

[@SP-jv1rf]

Really disappointed she went down this route

[@sarakw2599]

To be fair, she's never been anti-protein powder. She's shown how she mixes protein powder in with smoothies, oatmeal, and cereal before.

[@oriongemini5663]

@@sarakw2599probably because she knew she would be selling it.

[@whointhewhat]

@@sarakw2599yeah some of the comment are silly, goes to show you how fast your “fans” can turn against you. The same people that helped built her as a brand

[@thelaundress11]

I dunno Abbey. These ingredients better be the best of the best of the best quality if you’re gonna charge $65 for 20 servings. I won’t be buying. I love your channel but this isn’t affordable.

[@AbbeysKitchen]

Thanks for your comment, and I totally hear you. Pricing was something we thought long and hard on early on in the formulation process. Ultimately, what I learned was that good quality supplements in clinical dosages that actually work do cost more money. We priced these as competitively as we could without compromising on high-quality ingredients. This is a true two in one, meaning you are getting the benefits of high quality probiotics (which often retail for around the same cost as this entire supplement, not including the protein) PLUS the complete protein and other functional ingredients. We also engage in extensive third party testing (which costs a lot of money). I just wasn’t willing to short change my followers by compromising on quality, efficacy or third-party testing. We believe that what we’re offering is of incredible value, but I understand if it’s currently out of reach.

[@chaoticneutralprofile5988]

​@@AbbeysKitchenyou sound just like every other person whose supplement you debunked

[@michaeldonnan6767]

@@chaoticneutralprofile5988 She's never been against protein powder and has been using it in foods she prepares for years. You must be new to the channel.

[@kellyquinn1468]

As a fellow Proud Canadian, I was so disappointed to head over to your site and see that everything was in US dollars…probably meaning that the sourcing, manufacturing, and distributing of this product is probably done in the US. My excitement immediately diminished as I now know that this will be over $100 CDN for only 20 servings. And at $5.00 per serving that is a supplement that’s just too rich to add into any budget - especially with the prices of actual whole foods skyrocketing out of control. Sorry Abbey, this one is a no for me!

[@AbbeysKitchen]

Thanks so much for your feedback. I hear you so loudly and clearly! Yes, our probiotic protein products are being manufactured and fulfilled in the US. Unfortunately it was cost prohibitive to do two bag versions and fulfill in two countries on our first order - it would have been even more expensive for consumers. UGH. BUT know that I am listening and we are working on solutions. One of our first goals it to get larger orders in to bring the costs down so we can offer Canadians something a little more palatable. BUT, I do think it would be worth checking out the Insta video I did on pricing to fully understand how this is so much more than a protein powder and really shouldn't be compared to a traditional pea or whey protein. If interested, you can watch here: instagram.com/reel/C3_BWrZxc1t/?igsh=MzRlODBiNWFlZA==

[@xXxDigitalBathxXx]

Wowwwwwwww so hypocritical!!!!!!!

[@AbbeysKitchen]

How so?

[@lisalarsen2384]

@@AbbeysKitchenplease ignore everyone, they are so mad you made a product yet bought James Charles pallets that weren’t even safe for eyes 😂

[@jilletdelphine]

the lack of transparency in your third party testing results when it’s one of your major selling points is really disappointing.

[@AbbeysKitchen]

No lack of transparency here! We have a very lengthy FAQ on our website and you can always email us to find out more! We’re new here and just figuring out some kinks ;)

[@jilletdelphine]

@@AbbeysKitchen i looked through your website twice before commenting, there’s nothing informative there. linking people who ask about the testing results to your FAQ that only tells you to email support for that info is disingenuous

[@221becky]

@@AbbeysKitchen one of the FAQs, quite rightly, is asking where you source your ingredients from, and this is the answer in full: "At neue theory, we have carefully chosen each individual ingredient from top manufacturers around the world to contribute optimal flavor, texture and efficacy." zero transparency, zero actual information. it's almost a laughable answer. you're asking a lot of our goodwill here, especially given how much of your content has been attacking brands for using these tactics, AND that you're charging about three times as much as standard reasonable quality protein powder.

[@AM-wg4ii]

@@AbbeysKitchenif it’s transparent, post the results on your website. Don’t make people email for them. Post them.

[@AbbeysKitchen]

@@AM-wg4ii Nothing to hide here! I'm hearing this feedback and we are currently working with our testing lab, Eurofins, to get a user friendly downloadable document (because right now its just a ton of numbers and data without much context to the lay person which is probably why I've never seen a brand put their documents online)- but we're on it!!

[@emmabushby1152]

The protein powder i use in the UK tastes delicious, has 2.8g leucine, digestive enzymes, heavy metal tested, compostable packaging and costs less than half the price.

[@maudvanSandick]

What brand/type is it? This is also out of my price point, but would love a good and tasty more affordable alternative

[@AbbeysKitchen]

Hey! That's awesome. I'm never going to tell someone that this one is the only option. But I did do a video on pricing explaining why we are priced the way we are. I think people are overlooking the 2-in-1 aspect! If interested, here is a link to the video: instagram.com/reel/C3_BWrZxc1t/?igsh=MzRlODBiNWFlZA==

[@lynncrf]

What brand do you use?

[@emmabushby1152]

@@lynncrf Form Performance protein

[@michaeldonnan6767]

@@lynncrf One he made up for his comment.

[@peta9843]

such a sell out. i’ve lost complete faith - i feel like there were signs i was blind to but now i see the truth about abbey :( what made me see it was unnatural vegans vidéo debunking this. anyone reading - check it out. she makes very very good points.

[@tbryan5437]

Abbey, I would like to see you respond to Unnatural Vegan's review of your product at kzbin.info/www/bejne/enTUfa2frdSmkNU. Your credibility is on the line. These issues need to be addressed.

[@arletbode4847]

I’m new here but I’m so disappointed it’s a supplement. We don’t need another supplement.

[@Meg_Coons]

Unfortunately most people are struggling to afford groceries so the luxury of buying a product like the is isn’t an option for many hopefully prices can come down after a bit😊

[@AbbeysKitchen]

That is our goal as well.

[@user-jd1bk6sy1m]

Dietician or not, when I enter a healthcare professional's space, the last thing I want is to pay for their services then have part of that time used to try and sell me their products....... I'd rather buy from Nutrilite, at least they are NSF certified or certified organic, halal, or kosher for their various supps. Let alone completely vertically integrated where I can call and find out exactly where my shipped product was grown, packaged, stored, etc. and get the NSF testing data without hesitation. So its interesting that she and her followers regularly brutalize direct to consumer companies and has decided to venture down that exact route.....typical T.O. holier than thou hypocrisy as though she is the only one who can make a quality product....

[@michaeldonnan6767]

@@user-jd1bk6sy1m Did you PAY to watch this video? If you did someone is scamming you. If you didn't your comment is just weird.

[@maddie8415]

Oh wow, I've been watching your videos for awhile now and would have never imagined you to be selling supplements, but rather tell us how to get what we need without them. You seem to think that every other supplement brand out there is evil...but somehow you're the "remedy" to it by essentially doing the same thing. As a dietician you have to know that supplements tend to give people a false sense of confidence and it can make them neglect their diet even more. This is really just disappointing, especially because I feel you're using your reputation and credentials to sell expensive and unnecessary products.

[@oriongemini5663]

This explains why the love of built bars has disappeared.

[@AbbeysKitchen]

I was an ambassador for Built Bars on a one year contract and I loved every minute of working with them. I actually hope that one day we can make a protein product together because I loved the product so much!

[@oriongemini5663]

I don’t doubt you enjoyed working with them or that you liked the product. But viewers have to watch with a critical eye. When creators rave about products and then that product is no longer in view, viewers have to wonder how genuine the creator was/is. I checked your website and one recommendation I would make is that you have single serve packets available at a much lower price. $65 ( not including shipping) is a lot for a product people have never had and it’s triple the price of a decent protein powder people can get off the shelf at Target. But if someone could try it first before committing to a larger quantity it would help entice people to try it.

[@kin.9133]

@UnnaturalVegan did a great video response to this

[@CassieLR95]

Ughhhh not you too :(

[@msuchowski]

Abbey I am so happy you are getting into the supplement world to help people, but I feel like that is kinda expensive for it considering you have criticized other brands for being the same price for the same servings as yours which is the same price. I understand it may be better quality, but the price point is still hard for me to get past. $65 for 20-30 day supply is a lot. Also, you say it can help reduce bloating when you have also criticized other brands about that not being a thing, especially in a protein supplement.

[@Lizlizlizlizlizlizlizlizzie]

The hypocrisy! Abbey has been tone deaf before but this is really beyond the pale.

[@berniemystyle]

I was looking at ordering as I really like your channel and advice but as a Canadian I was sad to see products were in US dollars and shipping would be far too much for me to proceed. I think what you have created is great and would love to try but out of my budget at this time with food costs they way they are. However, I do wish you well and thank you for working on this.

[@AbbeysKitchen]

We are working on a solution to help get the price down for Canadians until we have a manufacturer/ distributor in Canada.

[@berniemystyle]

Thank you Abby, I will be watching for that and understand that working within Canada can be difficult, lol. I continue to follow you as you give very good advise and I appreciate that it is professional advice.

[@boxershine]

The research and time poured into the product sounds legit, but this does not seem to align with countless videos Abby has made regarding influencers products

[@AbbeysKitchen]

Why not? My criticism of other influencers regimes was that they were useless / poor quality. You have heard me talk as nauseum about my own extensive supplement routine. And you’ve heard me talk extensively about protein. And gut health. In fact I have always said taking probiotics is really helpful for a lot of folks (not just eating yogurt which will never yield a clinical dose). This is very much on brand for me.

[@iuliaionelapetcu1411]

You've torn into Gwyneth Paltrow so much that you've turned into her 😂

[@pumpkinpurrs1]

“Exposing the TRUTH with MY BRAND” sounds so hoaky. I’m not against people starting businesses of course but this just seems like yet another online health influencer pushing something we don’t actually need, like a $65 protein powder. As long as we diet and exercise the way that suits each of our unique lifestyles, we should be good. A protein bar here and there is a nice bonus. You know, the thing you used to always say when reacting to influencers promoting their own unnecessary supplements/sponsors?

[@pumpkinpurrs1]

To add: Gold Standard protein powder is $65 for 5.5 POUNDS at Costco and is FDA approved. Abbey’s is $65 for 20 oz.

[@user-fc4xg5ym1t]

⁠Cue her defenders saying “but but but she’s a dietitian so her product can be trusted!!” because they’re too naive to understand that this is purely a sales pitch

[@AbbeysKitchen]

​@npurrs1 Everything is FDA approved. That doesn't mean its regulated or third party tested. I can't speak to that protein specifically, just to our own, but our pricing was something we thought long and hard on early on in the formulation process. Ultimately, what I learned was that good quality supplements in clinical dosages that actually work do cost more money. We priced these as competitively as we could without compromising on high-quality ingredients. This is a true two in one, meaning you are getting the benefits of high quality probiotics (which often retail for around the same cost as this entire supplement, not including the protein) PLUS the complete protein and other functional ingredients. We also engage in extensive third party testing (which costs a lot of money). I just wasn’t willing to short change my followers by compromising on quality, efficacy or third-party testing. We believe that what we’re offering is of incredible value, but I understand if it’s currently out of reach.

[@Lady.Fern.]

Yes I just can’t trust a dietitian that has a product for sale unfortunately. I stopped following all of the other ones that have a product at stake.

[@katrinb8297]

The title has already changed to "It's Time We Take on a Billion Dollar Industry.. Introducing My Brand (PRODUCT REVEAL)" which sounds way more appropriate. The original title is just not great and feels hypocritical.

[@dawnwalus6587]

Get what you need through food real food is still the best! If you’re deficient in some nutrients shouldn’t you speak with your doctor and not just buy a bottle or a bag of something?

[@AbbeysKitchen]

You’re unlikely to be deficient in protein, and you’re not gonna get these probiotics from food (like you might some lactobacillus strains in dairy). But I believe that a simple supplement routine can help people meet their goals without needing to worry about constantly preparing chicken or tofu for every meal or snack. This isn’t a replacement for all food, it’s additive

[@kayleigh1991]

$65? Sis 🥴

[@AbbeysKitchen]

Thanks for your comment, and I totally hear you. Pricing was something we thought long and hard on early on in the formulation process. Ultimately, what I learned was that good quality supplements in clinical dosages that actually work do cost more money. We priced these as competitively as we could without compromising on high-quality ingredients. This is a true two in one, meaning you are getting the benefits of high quality probiotics (which often retail for around the same cost as this entire supplement, not including the protein) PLUS the complete protein and other functional ingredients. We also engage in extensive third party testing (which costs a lot of money). I just wasn’t willing to short change my followers by compromising on quality, efficacy or third-party testing. We believe that what we’re offering is of incredible value, but I understand if it’s currently out of reach.

[@1029blue]

Yeah, and if I pay $65, the product better be certified gluten-free and tested independently for gluten. It's just too much of a risk for people with celiac disease.

[@glowgetterfitness9745]

Disappointed it in US dollars and us Canadians have to pay shipping. I’d still try though but the code isn’t working.

[@AbbeysKitchen]

pls email [e-mail] and let me know which code you're using so I can help you.

[@sierraroselyn]

to act like this isn’t about money is crazy

[@nom3nnescio]

Cash grab 100% DONT BUY THIS! 😢

[@lemon2639]

I was checking it out on the website. What is the size of the scoop? Trying to figure out how many servings are in the bag!

[@AbbeysKitchen]

20 servings.

[@lemon2639]

@@AbbeysKitchen thanks for the reply! ❤️

[@lilliana7776]

Where can I find the third party testing results ? Is every charge tested? Is it also tested that the promised amount of all the ingredients are in the product ?

[@AbbeysKitchen]

We have info about third party testing in our FAQ. But I am currently working with our testing lab, Eurofins, to get a user friendly downloadable document (because right now its just a ton of numbers and data without much context to the lay person which is probably why I've never seen a brand put their documents online)- but we're on it!!

[@freethetomatoes]

Canadian brand based in the USA or is it technically an American company?

[@t0tally3rica]

No hate to their project or product at all like get ur coin Abbey but the trailer was so misleading lol. I thought we were gonna get a deep dive series ab the “Wild West of Supplements” but nah just another product lol

[@AbbeysKitchen]

This is my lifelong dream. Not just another product, my FIRST product. Sorry if you thought it was misleading - but I'm really proud of this!!

[@gur262]

I did a little math. Neue german math ya know. 100 euro per kg. That's outrageous! Very expensive whey is less than 50. The raw ingredients for plant protein cost less than 60 percent of whey too. Fleecing folks that don't know what protein powder costs. If you want some German in your protein look at ruehls bestes, Former pro bodybuilder. Less than half the cost.

[@michaeldonnan6767]

You're not including the cost of the pro-biotic ingredients in your calculations. They are atleast half the cost.

[@gur262]

@@michaeldonnan6767 learned about that. They don't make it make sense either.

[@michaeldonnan6767]

@@gur262 No, it makes sense. She's trying to put out a good quality product. You want to compare it to the cheapest protein powder you can find. You also don't want to include the cost of good quality pre-biotics. Those add as much cost as the protein. I pay over $40 a bag for my prebiotics. But it's your money and your body, you do what you want. Put your faith in the quality product you're going to get from some washed up bodybuilder who probably didn't eat a vegetable for 20 years. I'll buy mine from a dietician I trust.

[@gur262]

@@michaeldonnan6767 if I got it right, she's not even using real vanilla. Don't expect that of a 25-35 per kg powder, but for her price point i do. I think you are a bit 🔩🥜 frankly.

[@gur262]

@@michaeldonnan6767 wrong. I'm comparing it to some of the most expensive whey protein powders on the entire market, grass fed, what have you and her's is easily double of anything else.

[@nicolecaban2226]

I’m so disappointed. All these years you spoke about expensive and unnecessary supplements. What happened??? This is 65 dollars for less grams of protein than premier which you can get on Amazon for 25 dollars!! Seriously what possessed you to do this! I am a fan of yours and I can’t believe you spent your hard earned money on this which is no better than a lot of the people you cover on your channel.

[@MiaK06]

Brief question - has anyone else who commented and replied directly to a comment from Abbey’s Kitchen had their reply removed if it commented on the high prize of the supplement? I also replied that I just find it a bit outrageous to charge this much money for a 20 serving supplement that’s really not necessary - only to then find that my reply has been removed I usually don’t get bent out of shape over these things but this I do object to. Unless there is a prob with my KZbin nothing in my comment was objectionable or rude nor was bad language used / simply expressed my opinion

[@MiaK06]

@@user-nr5he3ic9o Fair point. It was just weird. I replied to her note directly and by the morning, my original reply had gone.

[@user-hj1gv9ir9u]

She is highly insecure and removes any comment that challenges her, even if it is founded and not rude. She removes anything that isn't praise

[@user-hj1gv9ir9u]

Her Instagram removes most if not all "negative " comments

[@annikaelisaa1879]

Whatever your justification is for that pricepoint, all your credibility goes out the window when you think your audience is dumb enough to pay 39 dollar for a plastic shaker. Or is that special shaker third party tested to ensure our “safety” ? is the plastic the highest quality plastic out there? I have a similar shaker (3+ years old and still as new) that I got for FREE when I purchased a 15 euro protein powder. You can’t possibly think that your audience is that delulu.😂😂

[@AllieGittens]

Honestly, I’m looking forward to this and here’s why, I have a tree nut allergy. So many protein powders are processed in facilities that also process tree nuts, so I haven’t been able to find one that I like and that I’m not allergic to. I’m looking forward to seeing how this goes!

[@AbbeysKitchen]

Hi Allie, our facility is certified peanut free, and contains no tree nuts, but it is only tested to confirm there are absolutely no peanuts, dairy or gluten.

[@AllieGittens]

@@AbbeysKitchen Thank you for the transparency, I’ll let you know if I have an allergic reaction to it. When you go on to the other sites they have to put all allergen information. There’s soy, tree nuts etc. My tree nut allergy is so sensitive and I’ve had allergic reactions thinking I could get away with it. The fact that the ingredients plus the facility seems to be hypoallergenic, IM ALL FOR IT! ♥️♥️♥️

[@user-cx9yk8cg7m]

I genuinely thought that it's some rant sketch episode... like... it's not? Its kinda is...

[@gas-lyghtchristianson-ashl5041]

If I spend 100$ does that beefcake in the video deliver the protein crap and shaker thing?

[@rubypainter]

Half happy to see her put out a well rounded product, half disappointed yet another KZbinr is making yet another product. Is this product truly unique or just another health product put out by a YT'er?

[@AbbeysKitchen]

I do not like to see myself as a youtuber. I am a healthcare professional and I take my role incredibly seriously. I have done a tremendous amount of work on this . I took ZERO short cuts in the formulation process. I can assure you, this is not just another influencer product.

[@rubypainter]

@@AbbeysKitchen I don't doubt the quality of the product. It seems kinda silly though to say you don't see yourself as a KZbinr though. You can be many things, and that can be a professional and a YT, there's nothing wrong with that.

[@rubypainter]

@@AbbeysKitchen I'm an actress and I also work in mental health as a QMHA, I don't think I have to choose one, and I can't just suddenly stop being something because I don't like to see myself as it. As great as your product may be, and as much as I enjoy your videos, I just have seen so many people on youtube, who make videos (YT'er) release many products that are good, but is it unique?

[@rubypainter]

@@AbbeysKitchen So I guess that's my question; what specifically makes it something the market needs? Will it just be followers who purchase, or something that will break into mass market because it's needed. Perhaps unique isn't the correct word, because I bet each differs protein powder is unique because they can't all be the same.

[@sophiehobley828]

​@@AbbeysKitchenthe bottom of every page of your website describes you as a KZbinr. And you posted this launch video on your large KZbin channel. I'm afraid that even if you don't "like" to see yourself as a youtuber that doesn't change the fact that you are one. People can be many things and that doesn't have to be a bad thing. Nothing wrong with being a youtuber, but given that i suspect most of your customers are going to be followers, especially at first, then it has to be something you accept

[@racheltanner4727]

Got my order and the “chocolate silk” tastes like blended up oats. No chocolate flavor... no actual flavor at all. Im so disappointed. I’m not sure I’m going to be able to get through it. I purchased because I trusted your channel then while waiting for it to arrive saw all of the videos debunking the claims. Would have still been fine if it had tasted good. It does not.

[@SkylerAdriel]

One possibly ignorant question; if the natural flavors are derived by real vanilla and chocolate, why do you have to list them as natural flavors still? I'm curious. I have Ibs and can't have dairy and a lot of other allergens so I am super excited for this product. :)

[@AbbeysKitchen]

This is a legal regulatory question lol they dictate how things have to be labeled

[@SkylerAdriel]

gotcha! Thank you Abbey! :)@@AbbeysKitchen

[@jennaphillips2368]

SO excited for this! This is exactly what I am looking for - and love that it's by a fellow Canadian :) but the website seems to only be available in USD. Is there a Canadian site/version??

[@AbbeysKitchen]

YAY! Ok, our developers are working on a more seamless experience for Canadian customers. It may take some time, but I promise it's top of our list. Full transparency though, we are manufacturing and fulfilling in the US, so that's why you're seeing it in USD right now. Worok in progress. Stay tuned for more.

[@sylviaoesterwinter8858]

With shipping it comes out to $75 for twenty servings. And $39 for a shaker?! Way out of my budget.

[@AbbeysKitchen]

Totally get it! I did do a video on why it's priced the way it is here: instagram.com/reel/C3_BWrZxc1t/?igsh=MzRlODBiNWFlZA== The reality is it's not comparable to a standard whey or pea protein powder as it;s truly a 2-in-1 product.

[@someone8323]

and where’s your explanation for why your “essential” shaker is priced at $39

[@wdvashee419]

Money money money 😵

[@SteschaSchat]

I’m excited to try it! Especially if it’s drinkable on its own without mixing into smoothie!!

[@bendingriver7101]

This feels a lot like a vegan creator trying to sell me a meat subscription box. I'm not saying what you are selling isn't great but it feel somewhat antithetical to your brand? I feel like a meal kit similar to hello fresh would have made more sense to me? Those are a logistical nightmares and a lot of work and probably require venture capitalist amounts of start up money BUT I can't help but think that would have fit you better! I do appreciate the transparency in what probiotics you chose and why and while i wish that mattered to the average person, even your average viewer, I dont think it matters enough for this very high priced product. I feel I've been seeing a lot of criticism towards ya and I get it to some degree. I actually think it would maybe have benefitted you to release a pro biotic and protein supplement separately so the price of each could be lower. For me, I'd like to support you. I take protein powder as is. I dont need a probiotic personally. I eat kimchi every day and my gut seems pretty healthy, so for me this product is unnecessary. Additionally I love real chocolate so I know the cost of real cocoa but your decision to use real cocoa and vanilla bean feels like you're saying, "We're using real whole foods and not those highly processed ones" which is not what you said, but is the type of thing I've seen you call out so that also feels antithetical to your brand? Maybe I'm overanalyzing and maybe you'll sell a ton and I'm wrong. I am so genuinely curious on what the profit margins on a product like this are. Obviously youve spent a LOT of time on R&D. But if the powder costs you $2 to make 20 servings, packaging and all, and you genuinely wanna change the supplement industry, that would start with being highly competitive with price. Im not saying it does cost that, and youre under no obligation to share that. But just something to think about. Best of luck

[@AbbeysKitchen]

I wish it only cost us $2 😅 This is not a matter of me adding an insane margin. Quite the opposite actually (especially once we factor in how much we are eating on shipping, promo codes etc). One thing that may be missed is that this is two supplements in one. A full clinical dosage of premium spore-formign probiotics PLUS complete protein. And not just pea protein, we’ve added additional leucine, glutamine, ashwaganda, sour cherry and proteolytic enzymes to significantly improve the amino acid bioavailability and stimulate muslce protein synthesis. and fyi, plant based protein naturally does not contain enough leucine to stimulate muscle growth which is why we paid more to top it up. These probiotics are also premium strains that are not only the most stable and efficient at improving digestive health, but theyre also the safest for sensitive guts. not all probiotics are safe. I’ve been personally taking spore forming probiotics since my SIBO journey and the brand I buy costs 35 USD for 20 servings for 20% fewer CFUs as whats in our 2-in-1. so to compare neue theory to a standard whey or pea protein isnt taking into consideration that this is meant to replace two supplements. but my team and I had to make decisions early on about price in the formulation process. Because ultimately what I learned was that good quality ingredients with clinical dosages that actually work and are not just window dressing as we see with a lot of supplements, cost more money. Third party testing also costs a ton of money which is why most supplement brands dont do it. its not mandatory and it costs a fortune. I had to make a decision from the get go if i was going to compromise on clinical dosages and safely, therefore compromise on my own professional integrity and values, or if i was going to make the lowest price product i could. and of course, the science comes first.

[@bendingriver7101]

@@AbbeysKitchen it really feels like you didn't read much of my comment. You pretty much only responded saying it cost more than $2 (which I 100% believe, I simply threw out a low number because I'm sure you know some influencer profit margins are CRAZY). You instead wanted to tell me how it's a 2 in 1 product, which I already knew because I addressed that in my comment stating that the protein interests me, the pro biotic does not. I'm also vegan so I am used to paying a premium on protein and am not comparing your product to whey. I am comparing it to competition on the market. It's like you didn't read my comment and just copy pasted a bunch of pre planned talking points? I don't know. Your response leaves a worse taste in my mouth than before you commented.

[@Lizlizlizlizlizlizlizlizzie]

The biggest issue I have is the same one you do-that this doesn’t align with her messaging and is in fundamental opposition to the reasons people like her personal brand. I’m really disappointed she didn’t address that part of your comment because it really seems like she’s completely out of touch with her viewers and what draws them to her content in the first place. I hope this comment section is a big wake-up call.

[@maya6476]

ahhhh i can't wait to try this!!!

[@AbbeysKitchen]

thank you1!!! hope you love

[@AbbeysKitchen]

thank you1!!! hope you love

[@pinkfix777]

Earth Chimp vegan probiotic protein powder is amazing and usually $39 for 26 servings. Vanilla and chocolate. From Ireland. On Amazon. 👍👍👍

[@michaeldonnan6767]

That's great but add in the cost of quality pro-biotics if you want to compare with Abbeys products 1 v 1.

[@ErH-sl2nh]

I like the actual product in theory after hearing the reasoning behind the formulation. And, I like that instead of only calling out the issues (which is in and of itself a service to people), she is trying to work toward part of a solution for some people. This channel draws critique-hungry folks, like myself. One of my suggestions might be to harness the same tone used in other videos and then to talk about hearing what viewers are requesting and seeing how it would be a worthy project. My other? The cost is prohibitive for many Americans.

[@pullavainen]

It says shipping for me is $67.15 (Europe). Is that going to be more realistic in the future or is this mainly for the US market?

[@AbbeysKitchen]

Yes, we are hoping this will be more realistic in future once we have a EU/UK distribution. We are working on it! I recommend signing up on the website so you can hear when it does.

[@pullavainen]

Okay, awesome!

[@dalitshekel2129]

Well done!!! It looks amazing!

[@AbbeysKitchen]

Thank you!! I'm really proud of it. It's so delicious.

[@kerigirl711]

I am curious why you chose to only do 20 servings per bag, as opposed to 30?

[@MissNoechen]

Because people are even less willing to pay 80$ for protein powder than they are willing to pay 65

[@roxannegonzalez5223]

I just pre ordered it. I can’t wait to try it. I have been looking for a protein powder so hopefully this is the one for me.

[@AbbeysKitchen]

i cant wait to hear yout thoughts!!!

[@maxinepagnotti7014]

Congratulations Abbey! I’m sure you poured your heart and soul into this. I really love how you picked such great (plant based) ingredients. Wishing you all the best! 🎉

[@AbbeysKitchen]

thank you!!!

[@snarklefritz]

Girl. "Accessible?" 65$ plus shipping for 20 servings? Accessible for who? People who summer in Cape Cod?

[@snarklefritz]

This entire thing is just incredibly disappointing and a clear money grab.

[@alexandra.c.h]

Congrats on launching your new product, Abbey! It's great to hear that you have a product that is using 3rd party testing; in my undergrad degree, I took a course on neurotoxicology, and one of the studies we looked at in class was looking at protein powders that DID NOT undergo testing and the amount of heavy metals found in their products - yikes! It's nice to know when you're doing something for your health, you'll get ACTUAL results! I am excited to try neuetheory and I know to expect quality from you. Way to go, on behalf of a fellow Canadian!

[@AbbeysKitchen]

Most supplements are just fluff and window dressing. and a lot fall short on the protein too.

[@alessiav6387]

Congrats! Can’t wait to try, shame the delivery is almost as expensive as a bag of protein powder 😢

[@AbbeysKitchen]

We completely understand. Unfortunately our fulfillment centre is in the US, making International shipping quite expensive. We’re hoping that as we grow, we can change this!

[@juststeph6940]

I’m excited for you and I hope it does well but 65$ is way more then I can justify for a protein powder. That doesn’t mean I don’t think it’s worth it but as soon as many people are struggling to afford daily life this is way off budget for many.

[@AbbeysKitchen]

Thanks for your comment, and I totally hear you. Pricing was something we thought long and hard on early on in the formulation process. Ultimately, what I learned was that good quality supplements in clinical dosages that actually work do cost more money. We priced these as competitively as we could without compromising on high-quality ingredients. This is a true two in one, meaning you are getting the benefits of high quality probiotics (which often retail for around the same cost as this entire supplement, not including the protein) PLUS the complete protein and other functional ingredients. We also engage in extensive third party testing (which costs a lot of money). I just wasn’t willing to short change my followers by compromising on quality, efficacy or third-party testing. We believe that what we’re offering is of incredible value, but I understand if it’s currently out of reach.

[@juststeph6940]

@@AbbeysKitchen oh I know it’s worth it, I am not doubting that at all. I trust you on nutrition. In the grand scheme of things I know your price is worth the product.

[@denisa7238]

A huge congratulations to you and your team! Excellent video showing how this came together, how you chose the ingredients, etc., and the stress that comes with the launch of your brand. I'm sure it'll be a huge success!

[@AbbeysKitchen]

Thank you so much!

[@topicdel]

Abbey- I enjoy your channel and applaud the effort you put into making a quality product that you believe in. I am looking forward to trying it.

[@user-sz8qo1sp1i]

I understand the 2-in-1 product, and of course that would cost more, and coagulans and subtilis are the only truly colony-forming probiotics, so good job there. But, they aren't expensive. I'm in Canada and even with the exchange rate I get 2 months worth of coagulans from Iherb for just over $16 CD. And you don't need both strains, one is ideal. So that's $8 CD per month. Therefore there is no reason even a protein powder containing these strains should be so exorbitant. And the cost of the shaker...come on, you can't even try and justify those profit margins.

[@cIvy726]

And I get excellent Canadian protein powder (3rd party tested, vegan, multiple sources, complete, etc.) for $40 CAD for 30 servings, with delivery. So, max, 50 bucks, not $85! Before shipping!

[@user-sz8qo1sp1i]

@@cIvy726 noice!

[@rosannevandersteen3388]

@@cIvy726what is the protein powder you use called? I’m also Canadian.

[@cIvy726]

@@rosannevandersteen3388 The company is actually called Canadian Protein.

[@kla9914]

$172.99 AUD for one bag plus delivery. I am excited to give this a try but think I will have to wait until I hear from others how their experience has gone. I can't justify that price without evidence its worth it or as good as I'm hoping it'll be, but look forward to trying it one day ❤️ In the interim I think it would be really helpful to offer testers or sample packs, as its a lot of money and a big commitment being a new product as well! Just a thought 🥰

[@AbbeysKitchen]

Super great suggestion and it's some feedback we are hearing. So sample packs are on the list of things to hopefully come soon! And I TOTALLY hear you on the cost. The International shipping rates are absolutely out of control. We aren't setting them, they are automaticlaly calculated based on your location. But we see this and we are going to try to tackle it country by country. My suggestion is wait until the product is shipping and some of the real feedback comes in. In the meantime, we are triyng to find ways to get the cost of shipping down (one of the reasons we went with bags and not tubs). I am SO confident in this product - It's THE BEST tasting and I can't wait to get it into peoples hands. you will NOT be disappointed. But I hear you loud and clear. Thanks for the support, it really means a lot.

[@therabbithat]

Goodbye Abbey. It has been a great few years following you. I'll totally be back to see how Ginger is getting on because that girl is a legend, then I'm gone

[@missknight9]

Congratulations. As someone who cannot take standard levels of probiotics, I’ll have to pass on this one. But I can tell you put a lot of time, effort, and love into this

[@AbbeysKitchen]

Thank you!! FYI, the probiotics we used (sporeformers) are the safest for folks with IBS/ functional gut disorders/ SIBO.

[@czechbox11]

Congrats! 🍾 I’m already hoping you expand to more flavors like matcha or chai!

[@AbbeysKitchen]

we're working on it!

[@tschoklait]

I would loove to buy it Abbey but the shipping costs 68 euros to europe! Could you offer some solutions for us europeans?😢❤