“It Shouldn't Have Been Called A Sausage, It Isn't A Sausage! | Dragons’ Den

It's a well-known fact that children aren't always keen to eat their vegetables, so on this basis, Rachel Wicklow decided to create Secret Sausages - “vegetables in disguise” - which are made to look like normal sausages without meat or meat substitutes. Rachel’s looking for a £50,000 investment and in return, she’s offering 15%.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #SecretSausages #Marketing

[@Site17]

I've never seen the dragons completely out of touch. The branding is what it is because it's targeted at kids that don't want vegetables. They aren't trying to be secretive to the buyer, Jesus christ this was infuriating to watch.

[@paulstannard7985]

I agree, their reasons for not investing were pathetic.

[@stevesalt8003]

Agreed.

[@scarletalessia415]

100%

[@yungweej1119]

Spot on they missed the point, could let a kid eat these and then reveal actually its made of this and pull out a mushroom, vegetarians would eat it and if they invested she could have shared the market with Linda McCartney

[@moogleking]

they entirely missed the point lol

[@3umphbywill313]

She handled that like a true entrepreneur and individual that wants to get feedback! I pray she succeeds!

[@b-dogs1038]

Yes. She’s got a good attitude

[@louisbarningham]

i would buy the sausages from her company because i wanna support her and i need to be healthier

[@monkeytennis8861]

It died on its arse years before your comment

[@3umphbywill313]

@@monkeytennis8861 Well that's a shame!

[@TJSchongar]

I dunno, the way she spoke at the end about how she'd hoped the dragons would love literally everything EXCEPT the taste... I think she knew they didn't taste that great when she walked in.

[@janewhite2331]

I think the Dragons totally ignore the fact that so many children steadfastly refused to eat obvious vegetables and this is a way to get them eating vegetables without slapping them round the face with cauliflower

[@Zealolicious]

Debra is the only one who even touched on the actual product, taste and texture

[@chanchito4401]

Back in my day we got slapped by vegetables and we were grateful

[@handyjayes1]

100% 👍👌. The lady didn't push that enough...

[@turn1210]

I was wondering what part of it they didn’t get to be honest. I think it’s a great idea.

[@Locutus]

@@Zealolicious We don't know that... Yes, in the video, only Deborah (not Debra), talked about the taste and texture. But, we don't know what the other dragons said in the pitch.

[@PhaRoaH87]

Rory the humble Seaweed Hunter was obviously the mastermind behind this operation.

[@beththompson2188]

Together they could make secret sausage sushi. 😜

[@FeechLaMannas]

“…casing is made of rice and seaweed!” Rory’s seaweed senses intensifies

[@kayci618]

Hahahhaahahah

[@tarawalsh-arpaia3928]

Ah, in the past months I have forgotten all about Rory! Thanks for reminding me. Keep it real.

[@danarnold8989]

In all fairness he has the best job in the world

[@GodotOfficial]

Wait until the Dragons find out that hot dogs don’t actually contain dogs

[@Zoe_Langa]

Hahahahaha🤣🤣🤣🤣🤣

[@Srikanth_CVA]

😂 😂 😂 😂

[@ashejmawien4326]

😂😂😂

[@ellekay4758]

i think this is my favorite comment on YT, ever. lmao.

[@mstubbs95]

😂😂😂😂😂😂

[@hansiesma16]

Dragons🤬 you were frustrating in this. Sarah with her idealistic twaddle. There are children out there that will not eat something because it is a vegetable- no way, no how. In that instance the desperate parent couldn't care less whether the child recognises the dietary importance of the veggie as long as they somehow get it into their bodies.

[@calsmyth4483]

I'm fully open to the idea that I'm being "naive" etc, but I think that a large proportion of children who refuse to eat vegetables have been brought up to be that way. Ask people from older generations if they ate their vegetables as a child and you'll generally find that they weren't given an option not to! Anecdotally, the kids around me who were regularly allowed junk food etc. hated vegetables. Those of us who weren't allowed it very often, and were made to eat a variety (variety being a key word there - so many people who "hate vegetables" were just served some boiled mixed veg from the freezer), learnt to enjoy (or at least tolerate!) them. There's been a huge parenting shift in the last few decades away from a kind of strict "do as you're told" model towards a more open and relaxed "partnership" model. I personally think that's great, but this is one area where it often fails.

[@tattoodrdoke]

Also it's about texture, look and taste. There are many ways to manipulate these 3 to get veg into kids.

[@AbhishekSanyalTGV]

@@calsmyth4483 So, essentially, you are saying that this wasn't the case many years ago...but right now, it would make sense for parents to use this product because kids these days aren't like the kids of old.

[@joewas2225]

Yeah, I was that type of kid for most veggies. Sarah & the other Dragons are so full of it this one.

[@joewas2225]

@@calsmyth4483 You're 100% full of it.

[@TheLifeOfDan1]

She seemed like a nice lady, bless her. I wish her all the success.

[@sleepysmurf]

I wish they were nicer to her with her clearly visible anxiety :/

[@TrulyMadlyShallowly]

"The number of vegetarians is shrinking." Must be eating his words. That was just so wrong.

[@phoneowner2664]

I'm guessing he meant locally, because India and other vegan countries are growing, no?

[@WobblesandBean]

It WAS shrinking, up until the world went FUBAR three years ago.

[@TrulyMadlyShallowly]

I'm not sure he had his stats right. I am sure he wasn't very well tuned into public attitudes, which have been shifting for a while now.

[@deltajee7_org]

@@phoneowner2664 India would be a seperate case bcos the vegetarian population is more bcos of religious restrictions than preference... Atleast in most of the cases... For non vegetarians, I don't think they really care(Percentage wise bcos we are talking about data and no. Of customers who would really be interested in the product).

[@tommy-trump-1967]

the only thing shrinking in the vegetarian world is waistlines , CARBTHEFUKUP people , its yet another thing the governments are lying about

[@Oscar-Green]

They may not taste the best but they certainly aren't the wurst.

[@robertkustos2931]

💯 😭

[@evekim8710]

A ha

[@SiphesihleKhoza]

Excellent!

[@TheManInBlueFlames]

Con Chit a Wurst!

[@deadonentry]

We have a wiener

[@rushilkisoon]

I googled sausage and it comes up as “an item of food in the form of a cylindrical length”… she was literally pitching a vegetarian sausage, but apparently it’s existence should be illegal according to the dragons. There’s a huge market for vegetarian foods here in South Africa, and not once have I been so critical in thinking that something shouldn’t be called a sausage or a burger, or schnitzel, just because it’s not meat based.

[@meneurdujeu]

You're not wrong big man,

[@annazhang9342]

the full definition is “an item of food in the form of a cylindrical length of minced pork or other meat encased in a skin, typically sold raw to be grilled or fried before eating.” so yeah not a sausage.

[@yoshisdaddy]

She should have asked them to define what a sausage is

[@aljabirxiju9475]

@@meneurdujeu an item of food in the form of a cylindrical length of minced pork or other meat encased in a skin, typically sold raw to be grilled or fried before eating. not right. wrong.

[@meneurdujeu]

@@aljabirxiju9475 are you the sausage police ?

[@Ultradude604]

"I don't like this and that means no one else will like this. For that reason, I'm out"

[@RockyDave]

I like it. 👍

[@Colby_0-3_IRL_and_title_fights]

She said she wouldn't invest in something she doesn't like personally

[@Locutus]

@@Colby_0-3_IRL_and_title_fights Absolutely right. Most dragons invest in products that they personally like, or believe in. Even if it was making a lot of money, they don't want to be involved in a business that they don't like. Now, there are some exceptions, of course.

[@stuffthings1417]

"Hiding" veggies in food is what my mom did. She's put spinach in our scrambled eggs, sprinkle wheat germ into various things... and it worked. Nothing wrong putting extra good stuff in things.

[@lukegale7812]

Thats what they do for Donald Trump and Tyson Fury. I don't know why this didn't work. Why not have this with a real sausage

[@stuffthings1417]

@@lukegale7812 Trump? Fury? Come on, man.

[@lukegale7812]

@@stuffthings1417 No, i just made it up. You're right. Sort yourself out!

[@stuffthings1417]

@@lukegale7812 Still doesn't make sense but you do you.

[@lukegale7812]

@@stuffthings1417 " Still doesn't make sense but you do you."

[@royfr8136]

Linda Mccartney had vegi sausages 25 years ago. peter is acting like its a weird concept.

[@icedbannanas]

"Nothing can replace the sausage" - Peter Jones We all know that's what Peter says in private...

[@anubusx]

"I'm in." Peter in bed!!!

[@lj7169]

Peter loves to have a few dragons in his den

[@ashleybrooke2087]

At least he says it to legal aged women unlike some Dragons have in the past

[@mrsurprise2294]

The T in the alphabet crew and I took that personally

[@Gary-qx1yl]

🤣

[@EssentialParadox]

Update on the company: Website doesn’t load anymore, social media accounts stopped posting around 2018, and the products aren’t stocked anywhere anymore. Seems she went out of business a couple of years after the DD appearance.

[@pimpozza]

Thanks for the update, Luke

[@zuzannablackmore4625]

Wow so the exposure on DD probably made the accounts she did have, run away. I liked the lady and was about to go buy some.

[@vwts]

That’s a pity, it could be interesting for barbecues or as a replacement in sausage recipes when I wanted to make something with vegetable-like nutritional properties rather than meat-like. More useful for adults on a diet than for children perhaps.

[@huskiehuskerson5300]

@albert fish if they had helped her she'd be really successful, nowadays it's all about vegan meats

[@TJSchongar]

@albert fish Not all of them. Impossible and Beyond are pretty dang good.

[@bobbybellingham2074]

Scouring the pristine beaches for some sausages to eat for lunch. Best lunch in the world!

[@jonathanm2690]

A Rory, what came of him?

[@closetome]

No sausages, no sales, no profit!

[@solidshake12]

As a humble sausage, this has been an invaluable experience for me.

[@MindSetReset]

you have been badly advised... badly😁

[@K0Y0L0E0C0U0L0L0E0N]

"It's a bit like having an egg, that's not an egg." Well that's easter ruined..

[@jesusbermudez6775]

She presented well and was enthusiastic. Also she knew her numbers well. She deserved a break.

[@jboss1073]

Then you eat fake sausage while I'll eat meat.

[@jesusbermudez6775]

@@jboss1073 Everything is fake.

[@RJ-pu4tz]

"Nothing can replace the sausage" Peter the legend 😂

[@The_drone_viking]

I'm out -Peter You were inside mate?I -his wife

[@TheInsideVideo]

Remember when you had to do legendary things to be called a legend? Better times.

[@KennethDavis]

I couldn’t disagree with the dragons more here. Kids do resist eating vegetables and this is great marketing towards parents trying to get their kids to eat healthy.

[@tigransafaryan6619]

Kids are not going to eat just because it looks like a sausage.

[@tommy-trump-1967]

all the dragons have more than one chin yet they wont listen to good advice

[@itszenbaby]

It doesn’t change their behaviour towards vegetables and healthy food. And that is a problem which they will take into adulthood. So I see where the dragons are coming from. If anything it teaches them that sausages are healthy, when they aren’t. And that they don’t really need to eat unprocessed vegetables. You have to be very direct with children in order to desensitise them.

[@sdftyuiouytrew]

Nah. Kids don't give a toss about the marketing behind what they have for dinner.

[@joakimsen87]

Nobody should think these people have some sort of greater knowledge

[@knuckalar]

The dragons need to try feeding a child piece of broccoli and then tell me that hiding the vegetables isn’t a good idea

[@zodd67]

Yeah seems like they're missing the point a little there. This product appears to be aimed at kids more so.

[@jacklarkins3193]

This is exactly what I was thinking

[@ceeceepenington7320]

My kids love broccoli. But, they were raised on fruits and veggies.

[@Razahoo7]

Poorly raised kids you mean.

[@David_Polak]

Reminds me of fish sticks. I hated eating fish when I was small. The look, texture, taste. But fish sticks? Yes please.

[@Astro_War]

Richmond meat free sausages are amazing. M&S egg free “egg and cress” sandwiches are amazing. People buy these things to avoid meat but get the flavour, it’s not rocket science.

[@mayarose7885]

Richmond meat free sausages are genuinely more flavourful than any meet sausage I’ve eaten so far. Amazing product. Makes going veggie 10 times easier just with those sausages lmao

[@RudyWarman]

Dressing them in herbs, spices and caramelised onion and wrapping them in puff pastry, coating with a mustard and date syrup dressing is next level sausage rolls too. Only takes 15mins to make

[@jimphone]

@@RudyWarman yum!

[@Sam-yr8ls]

Those sausages taste just like normal sausages except you don't have the thick layer of gunk left in your pan you get after cooking meat ones, that inevitably mostly ends up in your body 🤢

[@louisbarningham]

and for allergies

[@Josh24s]

Lunchtime at work gang where u at

[@jbiz6626]

Hold tight!

[@PotentiallyAndy]

Present

[@Vectorous]

Here😂

[@dar2354]

🖐️

[@Ryanjoned163]

Dead

[@Michael-ws1kx]

Flexitarian, oh god. Another word to make people feel important

[@iloveschicken6527]

I commend her. Good idea. I fought for 3 years to get my oldest to eat veggies other than corn And potatoes. I started boiling cauliflower and/ or turnips with potatoes .. making mashed potatoes of them. I used spaghetti squash in place of noodles! Slicked carrots and other squash in mac and cheese, broccoli, spinach, beets and other veggies.. I hid in a meatloaf! They ( both my kids ) never knew! 😎

[@Uvray]

In the absence of real knowledge, Nick pulling figures from up his wazoo. The rest of them talked a load of baloney as well. Apart from Deborah who just didn't like the taste. Which is fair enough.

[@surferbois]

100% agreed

[@JThomasCamobell]

I’d be surprised if they had a stove to cook them to their fullest potential. Felt bad for this one. Shame

[@1yearago491]

Completely agree, they all love the sound of their own voice

[@user-qk8vq2sm1n]

Sarah's overpronunciation of 'vegetables' makes me uneasy.

[@salemkid1979]

veg-e-tab-les, touker actually copied her

[@turn1210]

It kinda irked me.

[@beththompson2188]

My pop used to pronounce it this way. He was from Scotland so maybe that’s just the way over there.

[@lockstockvids]

At least she didn’t pronounce vegetables like Greg Davies colleague

[@user-qk8vq2sm1n]

@@beththompson2188 over where? I'm from the UK lol

[@MikeGush.]

To say she isn't even selling meat, this lady took a right grilling...

[@bexcherrybizzle2681]

Have they never had Linda McCartney veggie range? I eat meat but those veggie tomato sausages are still amazing. They should give her a chance

[@free_gold4467]

At least Deborah's criticisms are 100% valid.

[@Jessebella1]

So basically when Nick says the number of vegetarians in this country is shrinking, he just made stuff up and had no idea if it is true or not because he offered no argument to her come back.

[@trunderwood]

My three year old is more open minded than Peter 'wut this aint a sausage' Jones.

[@ahmedmoosewarsame6864]

Thanks, you actually made me laugh there 😂😂

[@frederickbowdler8169]

I agree.

[@virtual21ghost]

Damn. Sad situation. She was so good and product as well.

[@ooginator12]

She was good, not sure about the product as Deborah seemed to dislike it. Plenty of good meatless sausages out there too.

[@free_gold4467]

It is a sausage Peter, a vegetable sausage.

[@jeremyroenick2202]

Exactly, a sausauge is just a shape, not the content

[@SoSo-li6dn]

late Middle English: from Old Northern French saussiche, from medieval Latin salsicia, from Latin salsus ‘salted’. If salt is used as a preservative - then it is a sausage. So, doubt it.

[@ashleybrooke2087]

If his argument is that sausages have to be made mostly out of meat, he might want to look into how much meat is actually in some of those lower priced sausages in the market.

[@BobbyK19]

Peter saying "sausage, mash, beans and gravy".... Beans and gravy!?

[@HighTen_Melanie]

Green beans yes. Baked beans definitely not!

[@Karl-gx7rz]

@@HighTen_Melanie Peas not beans and it's not up for debate.

[@FlameFlickers]

Most of the dragons way off the mark here as regards the market potential of meat free substitutes.

[@wge621]

I agree. I think it was just the branding. They all seemed very keen to say how much they loved vegetables. If it was veggie sausage or something I think they'd be more keen

[@oxymoron02]

This is an older pitch, estimable from 2015 or so (given her turnover figure listed for 2014). So for the time, the Dragons were more accurate in their assessment of the market.

[@AwesomesMan]

I agree with you, however this probably filled 10 years ago before widespread impossible burgers and meat free subs. Back then I don't think many people could predict they would ever be comparable to meat products.

[@shereadsmysteries]

I think there is another market that needs to be tapped into: people like me who can’t have meat substitutes and want to have alternatives without having to eat meat constantly

[@oxymoron02]

@@shereadsmysteries I'm curious about the "can't eat meat substitutes" part of what you said. There's plant-based and soy-based for two examples; can you not have either of those?

[@Yobbie72]

Peter was like "Why eat a veggie sausage when you can buy a Big Mac?"

[@Alec_Reaper]

Seaweed provided by Rory

[@robertkustos2931]

🤣

[@RockyDave]

...Sneakily provided by Rory.

[@GadgetAddict]

I love vegetables, so I'm out!

[@mypillowguy445]

There once was a dragon called Jenny Investments she made were not many It was never in doubt She would declare herself out She hated to part with a penny

[@meneurdujeu]

She has classic what I like to describe as a 'Scottish person who has been living down in England for a while accent'

[@beavis4763]

She couldn't sell these vegetable sausages in Scotland, they eat spam and chips then wash it down with a special brew.

[@dsfsdfsddf]

FGS Peter it's just a name! Imagine pitching "I can't believe it's not butter!" to Peter and watch him flip out.

[@maxmackinlay618]

yeah, add impossible burger, decaf coffee, saccharin, dairy free icecream etc

[@rahulsingh7508]

I for one love the vegetable sausage idea because as a busy person, I don't want to wash, chop and dress the vegetables to consume as a meal. I would love it if all of that process is eschewed and I get to consume them in one go like a snack bar or energy bar.

[@jboss1073]

That's called a FRUIT.

[@normallyChallenged]

​@@jboss1073We're talking about vegetables though

[@jboss1073]

@@normallyChallenged " I would love it if all of that process is eschewed and I get to consume them in one go like a snack bar or energy bar." That is called a fruit - a fruit is already a "bar" that you can consume "in one go like a snack bar or energy bar" without having to "wash, chop and dress the vegetables". That is what I meant. Also, vegetables are not good for you, they are all trying to kill you by poison. Eat a carnivore diet if you want to be healthy.

[@lyndamac1058]

I was a cook in childcare for years and I disguised vegetables all the time lol.. It's about kids eating healthier and combatting childhood obesity.

[@theliamcooke]

Ahahah Nick saying the veggie market is shrinking was laughable

[@jeffreyklima7612]

He said the number of vegetarians in going down, which is true for people over age of 25. Comprehension is a huge part of human life, you should work on it.

[@bundleofhumble3119]

Definitly, world wide its growing and for good reasons. The Meat industry does quite the damage to our planet and air quality.

[@jeffreyklima7612]

@@bundleofhumble3119 now look up what agriculture does. Do you know the agriculture impact of growing plants?, It's the same as raising animals. Become informed you dolt

[@theliamcooke]

@@jeffreyklima7612 it's not, it's a hugely growing market. Every study I've seen shows it's growing in every age group.

[@jeffreyklima7612]

@@theliamcooke except the age group of 25 plus, which this pitch actually said. Again, comprehension is really important

[@AdrianTechWizard]

"Nothing can replace the sausage" - my nomination for best out of context quote.

[@IronHulkTriathlon]

Deborah was the only one that wasn't a dinosaur and isn't blinded by their ego.

[@SynthMusicWorld]

If you say 'seaweed' three times Rory appears.

[@R.S_Howell]

It's a shame that Deborah says they're not nice. I love the Heck Vegan Italian sausages, so if these were good I would have deffo bought them

[@SubjectiveFunny]

Give them a try, one persons opinion shouldn't stop you from at least giving it a go! Everyone has different tastes remember.

[@vibrantscolor]

We don't have to take her word..That lady should keep knocking on doors. 💚

[@R.S_Howell]

@@SubjectiveFunny So true. If I spot them in Holland and Barrett I'll give them a go 👍

[@SRC267]

Having sausage roll for lunch

[@jphenry3404]

A 'sausage' roll, or a proper one? 😆

[@hungryrefrigerator5784]

Hopefully with a full serving of veggies on the sides.

[@trunderwood]

What! Why are you hiding your sausage in pastry? I think these 'sausage rolls' have really missed the mark, the sausage should be proud!

[@readmyprofiledont5060]

Don't read my name!"!*!*

[@bash547]

You have a cocktail weiner?

[@craftybum]

5:00 most sausages in the UK are called a sausage but they only contain 49% meat

[@andyandreou]

As a Cypriot I'm quite proud that two dragons are from Cyprus. We talk about the US being the land of opportunity, but for Cypriots, that's the UK.

[@robertkustos2931]

Aww cheers buddy 😊 🏴󠁧󠁢󠁥󠁮󠁧󠁿

[@colmwhateveryoulike3240]

Which dragons are Cypriots?

[@MrMarko4]

@@colmwhateveryoulike3240 Theo and Touker..one Greek one Turkish

[@colmwhateveryoulike3240]

@@MrMarko4 Thanks. TIL

[@jokedejojo]

@@robertkustos2931 What's with the ISIS flag?

[@PatrikStarFunk]

I find her very likeable.

[@drainbamaged]

sarah willingham giving the word vegetable an extra syllable 😂

[@Connieisland0]

I think some of the dragons have shares in some big brands meat alternative companies, that's why they dumbed down this product so much with very weak arguments.

[@Voiden0]

That title and thumbnail combo is golden

[@andreacarnington421]

Their criticisms seem kind of ignorant. I know that a sausage is made from ground meat, but it’s not like it’s a specific cut of meat or even type of animal. What part of the animal do they think a sausage is? The dick? Lol. The criticisms seem somewhat absurd when you consider how frankensteined sausages already are. Don’t really see how it’s any weirder for veggies than meat. It’s like if you dipped a carrot in ranch and someone freaked out because you’re only supposed to dip chicken fingers in ranch.

[@zodd67]

I honestly think they were feeling slightly judged for eating meat or something so they were generally a bit defensive....

[@perrysaker1526]

Sausages are basically from lips and arseholes

[@Lewissummerson]

I completely disagree with all of them here this is definitely something good for the market, will it get people to eat healthier yeah ofc it will

[@louisbarningham]

@albert fish I actually like some vegitarian substitutes even though im not. idk i don't think im the only one haha

[@jhottenstein5006]

After watching the Dragons for hours and hours.... I've finally come across an instance where I think the dragons are actually out of touch and wrong. Impossible foods valued at 10 billion??

[@WonkaVator72]

"Hi, my name is Jeff Bezos. I've got a company called Amazon headquartered in Seattle and we made a net income of 21.33 billion dollars in 2020. Now I'm here today..." Peter: "Hang on. You sell books and other sorts of things... but you're *not* headquartered on the Amazon? I think this in grossly misleading. The name will confuse and enrage people. It'll never work."

[@hanajinks1044]

Leftie Logic.

[@Drenwickification]

Whats up lunch gang? What are we having today? I've went for a bacon & lentil soup, but to spice it up I'm having it with a garlic baguette.

[@naiboz]

Big ham n cheese omelette for me 😁

[@FlameFlickers]

I hate to break it to you but there is no "lunch gang". Just a few sad, deluded people who think anybody else is even remotely interested in what you're having for lunch!

[@naiboz]

@@FlameFlickers interested enough to read and comment thicko lol

[@FlameFlickers]

@@naiboz That doesn't even make sense. I'm embarrassed on your behalf..

[@Drenwickification]

@@FlameFlickers you okay hun?

[@jamest3336]

Jenny: I’ve got two strapping sausages at home and for that reason I’m out

[@rje613]

2:49 She misses an opportunity here to say that the reason the vegetables are "hidden" is because she wants kids to want to eat them, and kids don't want to eat vegetables - in most cases, purely because they're healthy. If you hide the fact that it's made from vegetables to the kids, but make it clear to the adults who are buying them, the children would eat it unknowing that it's really good for them, which is the entire mission of the product.

[@quaintrichard3026]

For me I think the opinions of the dragons weren’t what they actually asked, but the way how she answer or fulfill dragon’s questions and weird requests 😮😮

[@philipjohnkaye8890]

It wasn't about how it comes across to children, it's about the notion of lying to ourselves just to get people down to eat healthy.

[@ashjonesnwpb]

Sausage mash beans and gravy….what meals is Peter having where he’s mixing his beans and gravy.

[@JayDee1926]

Exactly what I thought

[@samdam108]

Bang on time

[@shamanicrevolution2204]

This woman was ahead of her time.

[@PotentiallyAndy]

I would have invested in her. These are a bit like the impossible whopper at burger king. It’s not vegetables or meat, but it is a burger… like a chicken burger or sausage pattie, it’s a different type of burger. I like sausage and would like the option of cooking and eating a different type of sausage.

[@mrunknown4157]

Sausage, mash, beans and gravy? I'm glad I don't have tea at Peters house!!

[@reflux043]

If she left the meat-free pitch out of it, and just went with "a covert sausage for young kids who refuse to eat vegetables", and called it vausage, then i think she could have got at least one dragon. She deserved a deal.

[@WinstonBuford]

A rarity on the den - a woman who doesnt play the victim instantly, cry when it gets difficult or use the "im a mother" card. impressive

[@ArtemKonstantinovich]

I would definitely buy this. Do they sell these sausages in New York? This was one of my favorite products in the den. I really wanna try it

[@righttoexplain]

Spoken like a true connoisseur of the sausage.

[@DuoenoG]

These vege alternatives taste soo good. If her product didn’t taste good then that would be the only reason I wouldn’t have invested

[@Soundwave1of9]

"You can't replace the sausage"....never a truer word was said.

[@mauromatos3124]

Great entrepreneur, great market space and a product with potential. Good luck to her.

[@handyjayes1]

Sounds like a spring roll/ mini meatless burrito hybrid. I like this product a lot.

[@sleepysmurf]

Disguising it is okay in my books, as someone who avoids vegetables and has eaten vegetables in things like those veggie fish cakes and fish fingers I'd say more should be pursued in this area but with less chunky vegetables, more blending. As they stated the texture, the feel. I would go more along the line of light fingered veggie alternatives that sneak into your meals for added nutrition like a bad health burglar as opposed to being incognito although she most definitely isn't hiding that they're vegetables, just showing that for alot of people they DO need to be disguised in some way or "masked" with another flavour. Love the idea Rachel

[@tashastarling870]

They pick apart the small aesthetics. Probably would have gone differentially if she served say 2 meatballs in a cupcake paper(anything), off a platter and offered with clear logo and description. She wasnt focused on what they took away from the presentation, but it's advice worth listening too. be confident of their vegetable worth and I would buy too

[@shannoncarlson6960]

The dragons didn't understand. She's not hiding veggies, she's just saying that sometimes a vegetarian may want miss a sausage. Simple. I think it's great and I want to try it even though I'm not a vegetarian. I hope she does well.

[@jimmyneutron129]

But that was not the focus of her pitch

[@kbchef9205]

By the way Peter; A sausage does not have to have meat in it to be called a sausage.

[@cockpiss9260]

Yeah, cos every parent who just finished their second job and collected their kids from nursery, having spent an hour commuting, has the time to explain and advocate to said kids the benefits and virtues of vegetables.

[@rje613]

9:00 What are you talking about, Peter? That's like saying an electric car isn't a car because cars should have a combustion engine. She's right, it's a veggie sausage.

[@Jamie_Winsh]

I'm a vegetarian so I love the idea of what she's trying to do

[@mrsurprise2294]

I'm a flexitarian so half love it

[@mogenvonbogel7342]

I am a carnivore and I hate it

[@ry6222]

The dragons are absolute bellends half the time

[@aaronlomax6102]

Should have pitched to Doug Richard. He’s very keen on giving his “Secret Sausage” to kids.

[@petemozley]

Underated post.

[@marpag123]

Just checked, the business went under 3 months ago.

[@anthonys439]

Peter: It's a bit like having an egg, that's not an egg..... Rachel: (should have said) you mean like real eggs and chocolate easter eggs Peter?

[@IK_697]

Lunch time gang! Bout to tuck into some Chinese and watch this 👌🏽

[@ashtingle8011]

9:26 ‘Nothing can replace the sausage’ 😂

[@donpepsi]

I bought these and tasted them they really tasted like something that comes out the rear end so I agree with Debs on this one

[@Ramkatt]

"It's not a sausage, and you're making no secret that it's a vegetable in a skin" Damn, Peter is pissy today 🤣

[@ellekay4758]

nick getting so defensive im starting to think he IS a vegetable

[@SouthernOregonOrgani]

i love meat, but i will say i went veg for almost a whole year and i felt so good physically. I had the most energy iv ever had

[@roybarnes-thewildlifeman1855]

The dragons should have pulled their heads in this time round. In Australia these products are popular and as a vegan I buy them often, not to hide my vegetables but simply because they taste good. Peter was himself a silly sausage for being so pedantic.

[@Helthurian]

I thought the UK was more progressive on food, but these dragons make me think that's not the case. Shark Tank would have definitely been interested in these, if the taste was sound. Especially with the rise of the Beyond brand.

[@MrNetmask]

omg i just wanted to give peter a hug when he drilled into the flexiterian (may lord help us) thing.

[@randomwrestlingarchive3937]

I think she got a bit of a hard time by the Dragons. Here in the US, they're are several products like this one. Some kids just won't eat their veggies unless they are put into foods like this.

[@AtypicalPaul]

Its cheeky and fun. I think it's great