The Dark Reality of Streamers in the Music Industry

[@mattyballz]

Happy holidays everyone, hope u all r having a good time. I got a lot of new stuff planned for 2025, wanted to post this older vid I hadn’t posted cus I thought it was interesting. Also plaqueboymax is doing this in a interesting / cool way too ok bye

[@Kailoren37]

It thought it was interesting too, glad you posted it

[@TriniWolf]

AKADEMIKS is missing from the thumbnail

[@xavierlyles]

Nah fr they really are taken there life's fr 💀

[@OctDaDon]

Been binging your shit cheers for a great year 🎉

[@VirtousStoic]

Who cares. Infleuencers are plants of all industries and all products. And music is a product. We live in a matrix world full of brainrot The people watching those lovers are lost souls, or too young too know they are wasting their life on these brainless influencers

[@mr.blackcat111]

Artists went from paying for streams to paying for streams, what an evolution

[@veganpeopleofcolor9041]

w comment

[@mr.blackcat111]

@@veganpeopleofcolor9041 Appreciate it, brah, w mans

[@HappyOva]

Artist are not paying streamers, these big streamers are dropping tons of money to get people on their live. Both of them know it's worth the money.

[@Yomama2020q]

@@HappyOvatrust me Kaï is not paying these guys, it’s the other way around but it does benefit both of them

[@Mikey-kq6wj]

Dam

[@shuriwitwicky6646]

You forgot ImDontai playing Fortnite with Xxxtentacion which happened before the Drake and Ninja collab

[@NonBinary_Star]

@@shuriwitwicky6646 damnnn 😭 i didn't know x was hoppin in streams!! 😮‍💨😭 cool to know tho

[@peeron6829]

​​This shit was lagendary back then and funny af, check it out bro if you havent watched it yet bro 😂@@NonBinary_Star

[@prodphoenix_]

came to say literally this.

[@davidoud8355]

Real ones remember

[@imnovelties]

x was ahead of everyone

[@jordanlopez1438]

I can’t put down the cup

[@cannabi0]

they hate on me cuz I’m a fat nigg

[@zaynebonshire4860]

Ok Dave Blunts

[@CrazyFrisky]

💔

[@projectms205]

Say Jordan, I heard you like it purple…

[@jordanlopez1438]

@projectms205 yeah I do

[@God-official1]

Sigh. I'm getting too old for this shit. I just wanna hear some dope music lol

[@luisdaniellopez4571]

Same lol. I can’t stand a single one of these “streamers”. They all have the same “I’m gonna yell loud at the mic” type of “humor” so these gen z kids laugh out loud like it’s the funniest shit ever. It’s so cringe. I think life has passed me by lol

[@momoneymoza]

Word felt this n music is at a all time low

[@zeo278]

From soundcloud trap artists? Good luck pal lol, unless your taste in music is poor

[@peeron6829]

​@@luisdaniellopez4571idk about gen z bro, the oldest gen z Kids which i am aswell are 27 by now😂 Its more like gen alpha who loves the skibidi rizz type shit

[@Cannon5]

​@@luisdaniellopez4571 ok unc

[@gch310]

The manager that told adin no one is a brand risk is honest and real. Adin needs to keep that guy around.

[@Doge_-_-111]

No one is a brand risk?

[@dowhatiwantc7637]

@@Doge_-_-111I know I’m confused tons of examples of celebs that are a brand risk especially the pe dos

[@danbautista2070]

@@dowhatiwantc7637that’s not a risk that’s a liability if you’re not hurting anyone you’re good but even the latter its to the extent

[@realbosstakea]

he said wat needed to be said glad adin took it in instead of getting emotional or defensive adin smart asf he knew the exact word he was saying from the managers sentence

[@ariannamyrie9520]

Rare W for him~ So happy he has someone who isn't a "Yes, Man!". You need at least one person like that on your team.

[@sSynclare]

happy holidays thanks for the bangers this year broski

[@mattyballz]

U too bro!

[@gag141]

Drake was giving his writers time to work on his music

[@KillmongerX321]

And he still took an L

[@sodlaflare]

Funny hearing Kai talk about being real and being himself when he plays a character anytime a camera is rolling.

[@WhispersOfaSilhouette]

I feel that is his personality he just turns it all the way up for the camera. He prob don’t act a fool off camera. When the camera is on you got to be entertaining to hold the attention of people who watch twitch.

[@luqmanahmed1438]

you say this like you know the guy in real life LMAOOO

[@wecameasdonuts]

@@luqmanahmed1438Dudes just be talking

[@doranroberts4895]

So if an actor does the same thing does it still apply?

[@brandonbath6097]

Lol Drake mentioned his friendship with Kai on a diss track. Sick. Burn.

[@auliamate]

"friendship" kai probably blocked his ass 😭

[@giaparmer]

Drake is capping like Kendrick would ever have to beg to be on a stream 🤣 “oh please Kai please it’s me Kendrick Lamar maybe you’ve heard of me please 🙏 “

[@TheSilverPhoenix356]

Adi is the worst oxygen thief

[@SpookzThaKiddOfficial]

Gotta love the good ol days, I knew you’d bring up faze and logic but for it to be the opener of the video was a good blast from the past. Never liked Faze but always have been a logic fan since 2011/12

[@momoneymoza]

Imagine being a logic fan 🫵🏾🫵🏾🤡🤡🤡😂😂😂

[@SpookzThaKiddOfficial]

@ your comment history screams L rage bait

[@MrMartellSincere]

Making some tea and going to bed watching some Matty Ballz

[@Ventis1HerO]

Few years ago those same rappers would clown streamers now begging for collabs, Snoop Dog called Kai and begged to colab with him, pathetic.

[@QueenAlonaaa]

Did he really?

[@docklife4696]

Matty with the quality content

[@BudJr]

This is why you know Kendrick is the GOAT. He never had to tell streamers or anyone else he was dropping to gain more attention. Like Drake, or other artists do. Kendrick never needed a “red button”. He knew that he was so big, that whenever he dropped, the world would listen.

[@DW51380]

Well mr morale says otherwise and the fact, he just made a toosie slide TikTok song begging black people to pretend they’ve been his fanbase when the biggest meme about Kendrick for years has been his fans are all white….people need to stop sucking the farts out his ass

[@Ezcape0]

Idk if he knew or cared

[@thcsienola_772]

His voice sucks

[@BudJr]

@@thcsienola_772 I disagree. I think Kendrick has a beautiful voice. Just go listen to GNX. He sings a couple different times on the album.

[@chuksstone8759]

You're right, all he had to do was start a beef with #1 hip-hop artist to gain some more relevance lol & I fw kendrick but that's just the truth

[@allykatt4768]

Seems like you need to rename this “How streamers control the RAP industry”.

[@jordanlopez1438]

Im glad you included migos playing Minecraft

[@felinehermetica]

I never heard of Kai Cenat before he did Mafiathon 2 last month, idk how or why the clips started popping up in my shorts feed but I went down a double digit hour rabbit hole watching his streams. That content is not my style AT ALL, I don’t listen to mainstream rap or pop, I don’t do sports, I hate Hollywood in general, basically, I’m so far from his typical demographic I almost felt strange watching it 😂 but it was so much fun. Kai is such a likable dude. It’s like seeing your cousin or friend from high school doing super big things and just feeling proud of their success. I hope he continues to stay down to earth and keep it real.

[@NKY151]

Fun？His garbage strips the rationale of streaming back to animalistic hooting and hollering. I worry for your future and prospects

[@ricosuavementee]

Ngl you forgot about xxxtentacion collab with dontai i think that was before drake

[@xavierlyles]

Nahhhhhhhhhhh really

[@BeastBoy557]

It kinda started with Zias and Blou when they would react with rappers

[@b3to653]

kinda

[@specialbreedsb78]

The relationship between streamers and artist have become symbiotic!

[@typrod6589]

“we are venom” ahhh relationship

[@hokagebread6163]

2:50 you know what else is crazy😏💇‍♂️

[@untimelydoom]

Matthew Ballsack got great story telling skills

[@queerbaitshiestameister]

I agree.

[@momoneymoza]

😂😂

[@reeseygotit]

Never expected to hear FaZe Temperrr & Logic in the same sentence again in 2024

[@Sparkiebc]

We love Mattys Ballz ❤❤

[@momoneymoza]

Yah mom does too

[@pleasedtomeetyou1284]

They control the *main stream* music industry; the stuff kids and adults who don’t really like thoughtout, emotion provoking music listen to.

[@auliamate]

im going to be so honest with you: your music taste is not that special, and is probably super boring. also no one asked. and i dont even listen to rap, i have no horses in this race.

[@ganaed]

"ive never taken money from any LABEL" lol

[@TheRealFinesseGod]

Banger as always🔥🦒🫡

[@Chinchilla69420]

Love the channel format. Keep it up

[@maneikinswrld]

Matty back at it as I get of work again😭🙏🏾

[@booky8148]

just found your channel and been binge watching your videos. also Kai is the best streamer, he always has the best stream ideas that others won’t think of. Happy Holidays, definitely earned a sub from me!

[@dyljedi4372]

you know it’s a good day when he post

[@MONET8iAM]

This is why Elliott Wilson said “Hip Hop journalism”

[@nakiyajourney]

ily ballz happy new year ❤ ur on a generational run

[@plqzh]

that adin meeting lebron clip always makes me crack up that’s how i imagine everyone would react

[@tishabranchcomb6433]

Kai is funny af and chill, not afraid to be real. It makes for fun content

[@momoneymoza]

Typical gen z comment

[@tishabranchcomb6433]

@ I’m almost 40 lmfao tf you mean GenZ 😂

[@trod5902]

those rappers going on Vitalys stream is insane to me. im not surprised Quavo took the money and backed out, he prolly realized what the fuck his manager had agreed to and said hell no

[@ghost_to_a_ghost]

Banger vid as always dude 😎👊

[@TheRealSandman]

Crazy how much pull streamers have now to get these big stars on their streams on a regular basis

[@metimes2999]

Mirror effect and self reflection make timeless music such as myself. The music a lot of these rappers make are just trends/waves and be yesterday sooner than later.

[@chikeojukwu2040]

Wow I've never been this early to a Matty Balls video!

[@staciii]

"Kai CeNOT" 💀

[@Mrvpk6]

Radio stations interviews are dying. Streamers are the new wave for rappers now. For interviews and hanging out

[@NoUnderstanding-h3q]

Great video bro

[@JustCruzeN]

Matty the goat

[@grizzly-bear-1k24miles2]

I dnt like vitally or however you spell that shit but the clip of Akon sing locked up while buddies getting cuffed was funnier then shit 😂😂

[@RiceTV101]

Rappers didn’t think streaming was that big at first, that’s why some were playing Adin Ross for that 💰thinking nobody would know lol

[@aaliyahstark7948]

Streamers taste literally only effects people under the age of 16, also the majority of rappers/artists on these streams already have large fan bases and hits under their belts. They’re not really changing much, gaining a younger audience maybe but they don’t really run the industry

[@momoneymoza]

Cap stop it

[@WydFriday]

Fr thought he was gonna start with Ninja but he came out swinging with Logic and Faze. A era I forgot about.

[@damediamonds8495]

Kai Cenat is a young entrepreneur and video journalist. Rappers like him because he never tries to be anything that he’s not. He clearly articulates his goals for the stream and doesn’t try to humiliate his guests. 12:07

[@brazze11-n0ah]

Guys wake up mattyballz posted

[@FittsBryce]

Good look on the Logic lore. People gotta know!

[@FlipGamingTV]

Soulja boy was the first gamer who’s a rapper to stream he was playing og halo and mw2 back in the day had his own clan sodmg he ain’t lying when he say he the first

[@Thoughtlesswizard]

Thank u mr ballz

[@LoweMartin-ew7ee]

Digging the beard dog🙌

[@ChrysTheMusicianReacts]

I never want to be beholding to streamers or any “influencers”. Besides Kai I don’t respect anyone in the music space even if they’re just streaming someone’s music.

[@Mrvpk6]

Crazy how now Drake went on Adin Ross stream recently crazy. For the giveaway

[@kiingaladdin8913]

Matty is Lit

[@Bettany-ty8gy]

Damn matty balls growing a beard lmfao. I rmr watching ur vids back when u looked like a kid

[@gh0stm0nst3r6]

This just in: Influencers influence

[@filipelin6200]

Great video

[@greendro6410]

Nice video 👍

[@lrlong1285]

Well done.

[@Cartman-Official]

Always nice with some ballz to your ears man

[@grim1boss381]

They don’t control the music world at all yall give streamers to much credit.

[@Cryto2]

Kai really is the new Diddy 😂

[@whois_erin]

what does the chick fil a cup say?? “play 4 pen art??”

[@SilverSpectre266]

I feel like this has become a thing because artists dont focus on making music anymore. They focus more on trends. It felt like before, there was a barrier to entry to becoming a musician, and if you stuck around and werent a 1 hit wonder, then you were crafting music that lasted a long time. Now, since it feels like everyone and their grandmother can just make and put out a song in the same day the barrier to entry is almost nonexistent. Even the concept of 1 hit wonders isnt still fully there anymore, because that person can still post. We just see their failure drag out for a longer period of time rather than fading into obscurity The issue with this is that these new crops of guys have to collab with streamers and do all this marketing because they are selling a trend, rather than a song. They are trying to make a moment, rather than something that will last forever. These guys know they are making flops and need to get that quick cash, and need streamers to get a bigger audience because their former audience knows better and dipped. So they need the new audience to try to invest instead. Hell. There are so many other artists, even in other genres, who rarely do any promos, dont do podcast, interviews, radios, or even stream collabs, and they selling platinum records on their music alone. All because they are actually making music, and people want to hear it vs these guys selling fads and trends that they pray goes viral.

[@Fusion710]

this why i listen to non popular stuff excluding a few like big x, big yavo, fredo bang, shordie shordie, etc.

[@jared2394]

Imdontai & Xxxtentacion playing Fortnite shifted the matrix. So under appreciated

[@Nicole-zh7pl]

Remember when we laughed at influencers.

[@JtLogan-c4x]

Now they all got 10 million+

[@matthewsinclair507]

It's all good, we can still laugh at them.

[@JtLogan-c4x]

@@matthewsinclair507 ye while they make millions a year I guess they can laugh at you

[@matthewsinclair507]

@JtLogan-c4x that's fine.

[@lil_Güero693]

​@JtLogan-c4x their degenerate validation doesn't affect me, unlike them who require attention to stay relevant. Right logan?

[@findthetruth-j6n]

Those streamer is a part of the club like kanye west say they are pawn

[@poetik444]

Even Eternal Atake 2 dropped the SAME night he was on Mafiathon 2.

[@k2x680]

Plaqueboymax not mentioned once ?

[@b3to653]

who

[@zxth4729]

he brings randoms

[@kylegardner9453]

12:28 tee grizzley caught a stray frfr

[@alau5643]

Yo matty you’ve never talked about takeoff right? You should go over his death I wanna know more about it

[@BallinBoy008]

Bro took megalab’s honey thumbnail design 😂

[@noahwallace3458]

No, it will never be weird for people to go out and catch child predators. How could you even say that in such a sentence, bro despite the entertainment these people should be outed at all cost

[@douglassmith4464]

I done a liquid goop shit while watching this THUMBS UP!

[@Romeo.Filmss]

Lol thumbnail looks awfuly familiar 😂

[@vmmakeup42]

“no one wants to be around you” LOL

[@lebowskisrug]

you and coop noop are twins

[@anonymouse5313]

I always think this lol

[@lebowskisrug]

@ they could be brothers fr

[@TheNopeDude]

Don’t know about the other artists , but Kai’s sister & mom are big Nicki Minaj fans and they’ve been interacting online for years. Kai wanted to surprise them with a Nicki meet in person.

[@EBC3productions]

Reminds of the that Mexican OT and neon situation

[@DukesMusic84]

Most likely Kai has an agent and bookers who set these interviews up. And shout to Adin's manager who told him to his face that he's a brand risk. That's FACTS.

[@ssgzay]

was this video made a long time ago? Why are there no mafiathon 2 clips or mentions

[@alantate25]

Bro HOW MANY ADS do you need to put on your video!!?!?!?! Literally like 7 ads for a 20 min video that’s crazy

[@Sparkiebc]

Good cut

[@Drewify]

Ballz🥶

[@Swype87]

Lmao at Polo G unintentionally letting you know that Kai Cenat is for kids. That’s why I can see various clips of his on Twitter and not crack a smile, cause I’m an of age adult and not a 13-17 year old.

[@9967sss]

Gatekeepers fr

[@zeebizarre117]

Honestly I don’t understand the fascination with streamers

[@xAmirKDx]

Every akademiks post should be labeled as promo.

[@basedcommentor]

Before No Jumper and Lyrical Lemonde there was XXL, Elevator, and Astari

[@s0urp1ck3ls]

Mainly children are watching streamers and children are only a portion of music listeners so I wouldn’t say they control the music industry

[@dojo_on_yt]

logic was truly ahead of his time

[@ghost_to_a_ghost]

the Sinatra tapes were ALL bangers. I wish he had stuck with the boom-bap formula. still a good MC but he hasn't put anything all that great out in 5 or so years. I hate it. Logic just doesn't sound right over trap beats

[@aughtforever]

Kai Cenat coming to Nigeria was a bigger deal than Gunna coming here

[@xavierlyles]

No it wasn't 💀

[@Yowifemykidd]

Both are entertainers. But people are more entertain to funny content, than vibing to music. Both work, but I can see why rappers chill with streamers and not the other way around