The Record Label That Destroys Rapper's Careers

[@mattyballz]

Use MATTYBALLZ2 to get 55% off your first month at Scentbird sbird.co/4hqgM7m

[@DrButtPhuck]

Jsyk no video came up on the screen to click at the end

[@DrButtPhuck]

And you didn't post the link for the video on botting artists

[@michaelkeehan8094]

Chappell Roan was signed to Atlantic but they refused to let her release anything, and when she did, they dropped her when it didn't hit. Her producer started his own label to release her music, and together they made The Rise and Fall of a Midwest Princess. She improved her songwriting, developed her image further, made some good connections, and now she's at the top of her game. I'd hate to see what would've happened had she still been on Atlantic.

[@keving7940]

blessing in disguise for real

[@Capszuleh]

​@@keving7940that album is so mid yall need to chiII 😂

[@nixweldon1618]

Super cool. Would love to see more producers start labels, or at least get more involved in the business side and executive producing.

[@fleezyp]

Mind blowing

[@xshrmartii7711]

So she's independent?

[@louaista]

feel bad for lupe fiasco man. they did him dirty af

[@BobbyGeneric145]

With a name like that you can't expect to be one of the greats.

[@tygersen7513]

@@BobbyGeneric145 because we looking at the name. if you listen to him rap, you know he is good

[@Watermelon_Man]

@@BobbyGeneric145 What are you even talking about bruh?

[@RealMadTheftDistrict]

hi louaista

[@Pastyovercoat]

@@BobbyGeneric145oh pudding pop literally make some sense. His name is one that sticks in the brain. It grabs attn. What would you have named him ? John Johnson. 🙄

[@Sinchingolo]

As a person who still buys new CDs, Atlantic's quality and quality control is trash. They misprinted Lil Durk's name as "Lil Duro" on the Shiesty Season CD.

[@xAngelx.x]

nah that’s actually fucked😭😭

[@mattyballz]

😂😂

[@AbbyA-z6j]

😂😂😂How can something like that happen unless on purpose? How many checks would the CD have gone through before the final print? Unless they actually can't be bothered learning even basics such as names.

[@re3qu1p]

"Duro" is crazy 🤣🤣🤣

[@antisocialsocialite5046]

Lmfaooo that made me laugh so hard he will forever be lil duro to me now

[@InalienableSoul]

Not rap related, but Atlantic also signed Paramore back in the day, but only offered the deal to Hayley. She fought to maintain the members and get them fair pay, as they were only willing to compensate them for being traveling members. They’re hella shady, and have been for ages 😅 signed them for 20 years as well, so let that speak for itself

[@nachoalvarez7171]

They signed her to Atlantic but the others had to be signed to Fueled by Ramen, it's insane, at least they worked it out i guess

[@InalienableSoul]

@ yeah, glad it worked out, but it was the start of budding contentions for everyone

[@nogrecords]

1,000% if there is any up and coming artists looking to sign to a major. Don't sign with them

[@jesse76th96]

@@nachoalvarez7171 it "worked out" by making the band almost completely split up several times.

[@InalienableSoul]

@@jesse76th96 I think it’s notion that, despite the conditions, they made it out and are free agents again 🤷🏻 got three original members, so I’ll take it for now 😭

[@oneizzyjones]

“History sounds boring.” Bro wait what? I think your videos would be even more entertaining if you leaned into history along with what you’ve already done.

[@Romiedahomie415]

Yeah, I love the history. Context behind the videos is very interesting. Keep doing it.

[@mattyballz]

Ya I like doing the backstories I was just making a joke cus every vid every KZbinr does is “first we gotta go back” lol

[@mahdiyarder]

++

[@elihyland4781]

@@mattyballz I’m an old music dork and come to this channel to hear recent history lol 🤘

[@marcusgray2799]

Yes

[@agnostic1247]

Sidenote… those “Turkish brothers” were artist friendly and extremely influential in shaping music from the start of the label. Worth a look…

[@eljefemoreno]

This is true. Once they sold the company in 1967, it was a wrap.

[@elmiribrahimov3641]

One of them, Ahmet Ertegün discovered Ray Charles and acted as his manager if I’m not mistaken.

[@BOAR177]

It doesn't help that a lot of Atlantic Records employees have been laid off as of recently. Something is definitely going on behind the scenes over at that record label 😬

[@Chrispyy__]

i always find it crazy how artist time and time again warn people about signing to atlantic, other artist ignore it, sign with them, and then complain about the same shit. I might be a lot of work but being independent is prob best atp.

[@averyc.8447]

I mean they are worth 1bil and have sooooo many top artists. If you're a rising artist and they've shown interest it would make sense to sign with them, especially if no one else is showing interest because it could lead to crazy collabs + connections. But yeah it's crazy how predatory they are, not trying to defend them, more so the artists that still sign with them. Especially because all the major label groups have done shitty things like it can't be any easy choice (if you have one at all). Like I think for a lot of these people it's give up on your dream or get screwed over

[@danielsmokesmids]

signing to a label in general is a bad decision unless they need you more than you “need” them. if you can get the label into a position of lowered power, you can actually manage to get a good deal. any rising artist should stay independent and build their own team

[@averyc.8447]

@@danielsmokesmids 100% agree, I'm glad independent artists are having more success now and I think in 10-20 years more artists will go independent. I think a large part of it is the labels using their history as marketing. They really do suck tho I hope they continue losing traction to independent artists

[@ashleybanks-wm4cg]

​@@averyc.8447we have all the tools now to do this on our own now We should already be rich when we go to the label You can be the 9000th most popular rapper and still make 100K a year All yu need is to set up a team and be business savvvy Record labels wont exit in 2026 watch Bein famous isnt where the money at

[@cedricgant8535]

Damn I asked for this & he did it. Matty really the goat 😭😭 Also the 360 deal impression is insane 💀

[@TheMisterEMS]

I've been side eyeing Atlantic Records for a long time now: • Not supporting their artists and basically leaving them to finance the making, promotion and distribution of their own music • Forcing artists to sign 360 deals • Using Cardi solely to take down Nicki after many other female rappers refused to do so • Signing talentless idiots just because they went viral online • Straight up sabotaging artists who won't play their games • Refusing to release new music by their artists And the list goes on...

[@infinitedreaming222]

Correction using Cardi to attempt to REPLACE Nicki. Nicki is the queen of rap and her TOUR proved that.

[@sip_water]

kool keith whistleblew a bunch of this stuff about atlantic in the late 90s but they had good damage control.

[@shirandawilliams]

Someone's clearly a barb 😂​@@infinitedreaming222

[@patrickkeane4507]

"History sounds boring" is the wrong mindset

[@squarebreads]

fr

[@karpaslatka5734]

Whenever you talk about a failing artist there is a solid 60% chance they have been signed by Atlantic

[@nogrecords]

THIS☝️

[@LuxuryRoseMusic]

Can you make you make a similar video about RCA Records? How they held back artists like Bryson Tiller, Tinashe, Normani, early Doja Cat, Lucky Daye, Zayn, and a bunch of other talented artists. They have sabotaged careers for sure and nobody talks much about it.

[@Oneohonejewelry]

I honestly think that RCA is worse than Atlantic. They literally destroyed Normani’s relevance and many others. Almost all of the artists we know of who have ended up leaving through lawsuits or by completing their contracts, all hates RCA.

[@LuxuryRoseMusic]

@@Oneohonejewelry I completely agree! Almost every time I find myself liking a new artist (mainly r&b), I search to find out their deal situation and am disappointed to find out they're signed to trash RCA. I wish more artists would speak out about them, because it often makes them look like they fell off or are inconsistent but it's that label!

[@kinglui89]

Yessss they are shady too and there’s a lot of info on this it be great to watch 🫶🏽

[@ShakeYoBootay]

He wouldn’t make a video on rca. He’s a whole barb that only wants to drag cardi

[@rachaelwilliams4936]

It would be interesting if he did a video on the history and controversies of Motown Records.

[@Nobody123]

No wonder Marina was so happy when she announced on stage that she had fulfilled her 5 album contract with Atlantic and they were letting her go after 14 years of being signed to them, she’s fully independent and has been for 2 years.

[@elihyland4781]

I met Lupe a couple times. He’s insanely cool and is the superstar version of the chillest bro in the room

[@Flowergoatflower]

I’m extremely jealous of you 😅

[@tylerhackner9731]

Record label greed is too much

[@shemoww]

They ruined female rap by lowering the standards…

[@theeupcoming89]

Like why would you push a female that doesn't even have rap talents but can reslide lyrics. Opened the doors for female rap to be reduced to trash and mediocre and now it's accepted

[@yourdadhasadogfilter2505]

People who lack critical thinking skills say that female rap "fell off". No, they just stopped signing women that can rap

[@Zen_Wrld]

Idk I think people realized this at one point, which is why they stopped entertaining certain people, but I think female rap is in one of the greatest spots it's ever been in.

[@tubester4567]

The whole rap industry is toxic, and 99% of the music is garbage. After what we've seen with Diddy, who would want to work with any of them. The executives should be on trial for forcing this anti-social garbage on the masses, There has been a string of dead bodies, shootings and crime around hiphop for 30 years. Hiphop has become a cliche joke. Same themes, same videos, gaudy tacky displays of wealth, shit music, and women acting like hoes. Its not just hip hop the whole music industry has gone to shit for different reasons. Most of todays biggest singers mime their live shows, most dont play an instrument, and most of these "celebrities" are bad people.

[@yourdadhasadogfilter2505]

@@tubester4567 Let the people dictate what's good and the genre will be good again

[@acceptyourchallenge]

Common theme i am seeing is that Atlantic is trying to treat black or so called "urban" artist like slaves

[@malcolmcox18]

That's been the case for decades

[@bubba8558]

Fun fact: a lot of indie labels are distributed by big 3. Not only that, the ones that are distributed by independent distribution companies are companies owned by big three. There is almost no escaping 😢

[@danielsmokesmids]

its pretty easy to escape if you never sign your rights away and express a complete and total disinterest in signing

[@TheMisterEMS]

From my perspective you really have to strong-arm them into playing your game, but for that you'd have to be an immensely powerful artist.

[@ggreat1999]

I’ll never forgive atlantic for what they did for female rap. they tried to replace nicki with cardi by using ghostwriters, payola and buying her a grammy for best rap album (won over astroworld, macmiller and nipsey) all to prove a point that she’s bigger than nicki, and now 6 years later cardi hasn’t released her 2nd album and atlantic isn’t invested in her anymore since she isn’t selling and nicki is back on top. they need to invest in real talents and not these shenanigans.

[@SeoksHo]

Omg people are waking up

[@kevaughnramsay9846]

Nicki fans are delusional AF

[@doctordl7757]

Hold up! Nicki is the one who destroyed female rap, let me school you real quick. Nicki went out of her way to make sure she was the only girl rapping. Other labels for a long time couldn't put out a female artist cause she had the whole Industry in a pigeon hold. Furthermore she goes out of her way to blackball Other female artists. Nicki pays blogs to run smear campaigns against other artists, she threatens not to show up to award shows if another female artist wins in any category. She hates women 😂😂😂 You defend Nicki as if she is a girl's girl.

[@SeoksHo]

@ that’s a lie, yall just believe anything at this point. How can one woman (a black woman) stop others from rapping. Iggy, Azealia, Dej Loaf, etc were popping when Nicki was out. She does not have the power to stop people from rapping. She also gave all the girls before her their flowers, even after beefing. Second, no one is a girls girls in the music industry. All the female rappers have done something fk up to a female. Name one that haven’t… the hate yall have for her is weird

[@SeoksHo]

@@doctordl7757 and if we being real you the audience ruined female rap by allowing people like cardi (who admitted she doesn’t write), ice spice, & sexy redd to be famous in the first place. Back in a day rappers wrote the raps. Now it’s normalized to have a writer. Crazy times we live in🤣

[@hellomorty]

Wow, great deep dive. I didn’t know that Atlantic did Lupe so dirty. Also Nicki already mentioned that several times that she had issues with Atlantic so no wonder that they pushed Cardi so much but Nicki is still thriving

[@infinitedreaming222]

Everyone needs to look up the statements Lady Leshurr made about titanic records and Nicki. They harmed MANY women’s careers to push their agenda. Record labels will also sign people to shelve them that way their favored artist will get the market share. Music is being harmed by corporations

[@Mother_of_all_Badussies]

She still associates herself around sexual predators and literally sent her own fans to vandalize another female rappers mother’s grave that is very disrespectful on her part still.

[@barbieminaj3586]

⁠@@Mother_of_all_Badussiesnot true. Her husband was wrongfully accussed at 17 and did a plea deal because he couldn’t afford lawyers. The “victim” is on camera admitting this. Her brother is a actual predator and lies were told on Nicki that she paid her brothers bail, but in reality her mother sold the house Nicki bought for her in order to bail her son out. Which I don’t agree with, but of course a mother doesn’t want to believe their son is evil. As far as 69, Nicki hasn’t associated with 69 since their last song. Nicki had a 3 song contract with 69 before 69 was accussed of r*pe. As far as the fans, please show a screenshot, video or literally ANY evidence Nicki sent the barbz to harm Megan’s mothers gravestone (i’m guessing thats what your referring too) not to mention that no one either harmed the gravestone, their were some psycho fans who THREATNED to and security was hired so they didn’t go through with the threats.

[@lsuacdc]

​@@barbieminaj3586 ken was 15 but I love when someone has the facts 👏 they never mention how jen has a whole letter recanting her statments. Wouldn't surpirse me if atlantic records has had a hand in spreading these false narratives of nicki with bots

[@harunhussien8102]

@@Mother_of_all_Badussies she litreally never sent any fan to do that why u lying..

[@kurtramos9190]

12:10 Atlantic signee & global pop sensation Charli XCX had to drop two mixtapes as some sort of punishment for her would be 3rd album "XCX World" getting leaked

[@BebopShane]

Atlantic hates Nicki they wouldn't let Uzi drop a song he had with her. They wouldn't let youngboy drop so he made a song called Nicki Minaj where he just said her name over and over just to piss them off

[@SomaliBarbi]

You have to think business wise, Yes they hated Nicki but also the payola they were giving Cardi & all the money they had to spend on cardi they had to make it back. & Nicki, Uzi & Yb they have friendships.

[@QueenOfFloridaa]

My cousin used to be signed to Atlantic records I’m glad he seen the lies and problems and got out of it. Honestly with everything and seeing his experiences I’ll stay as an independent artist.

[@LuxuryRoseMusic]

That's where it's at, these labels are nasty

[@ajat3202]

Who's your cousin? Put people up on them so people can support

[@cartercolson7975]

who your cousin?

[@jadexo_6491]

Cap if you don’t reply to people asking who your cousin is

[@EAZYMONEYSNIPER7]

Bro started talking about smelling good & I already knew I was about to get hit with a scent bird ad

[@pinkengineering]

Literally 😂😂😂

[@antisocialsocialite5046]

Is scent bird the one with the crazy new age culty lady at the helm? Its one of these beauty subscriptions pretty sure it's scent bird look her up if you don't know the story it's wild

[@pinkengineering]

@ 😂😂😂shoot I’m about to, well idk what to look up because I just tried

[@antisocialsocialite5046]

@@pinkengineering omg yes I just check it is her. Look up scent bird owner and there's lotsss on her. I can't tell if she's genuinely mentally ill or just a full of shit scammer but it's a wild ride for sure

[@AnimalAlmighty]

😂

[@ThatGuyGloomy]

Unfortunately, as soon as I heard this recent Uzi album, I knew it wasn’t genuine and the label had forced it out.

[@WaltrPnkmn]

Didn't he like confirmed it or smth?

[@pem]

@@WaltrPnkmnhe somewhat confirmed it yeah, he liked a comment comparing EA2 to Frank Ocean dropping Endless to escape his deal

[@SamueI12]

Thats a theory.

[@Stungun48]

On Lupe's album Lasers he has a song called Till I Get There where he talks about his frustrations with Atlantic and fame. Since then Lupe has been advocating for artist to become independent. On Tetsuo and Youth Lupe has a track called Dots and Lines warning artist about record labels and their contracts saying not to sign. One of his recent albums, Drill Music in Zion, Lupe challenged himself to make an album in a week and he did everything with a $100 mic, beats from his producer Soundtrakk and Garage Band. Lupe wanted to prove that artist dont need to sign to record labels to make a solid album. Lupe has also been vocal about wanting artists to further educate themselves and pursue other avenues outside of music, so you their not tied down to just one thing

[@Zeroshiki]

Let us never forget about Death Row and Bad Boy. Two labels that quite literally destroyed most of their artists' lives.

[@SFSFartist]

The music industry became so pathetic. I would love to have the support of a major label but that seems like making a deal with the Devil. So, I'm learning to do everything myself to be as independent as possible (writing, composing, singing, mixing, video editing, photo shooting, marketing, etc.). Knowing that I can't excel in everything, I have to accept that I can't compete with the big names but finding an authentic audience of fans, even if small and without fakes, is very rewarding.

[@MrMartellSincere]

I realized that painfully I can't do everything all by myself and admit I need as disabled recording artist and podcast host myself 😔😕

[@officialjpyro84]

You'll do very well and surprise. I've been independent since 07, 09. Keep working. You'll be surprised how far your art will reach anf grow. Blessings.

[@MrMartellSincere]

​@@officialjpyro84I've been recording music ever since 2007 myself. Very refreshing to see another independent artist on here

[@deanruthlessrecords]

NEVER EVER SIGN A “360 DEAL”. Also, TAKE NO ADVANCE $$$ IF AT ALL POSSIBLE. Bet on yourself. Sign to a major if you can just don’t take anything upfront and keep all your publishing!

[@robertoooooo]

Nah bro not anonymous coming in and backing up Lupe 🤣

[@nateooo101]

I'll never fogive atlantic for what they did to LU

[@OddwillEDM]

Yeah, they did him dirty.

[@aliceshannon5246]

Atlantic also screwed over tori amos. she had just had a miscarriage and they told her if she took time off, they wouldn't promote her album.

[@galacticbreakdown2804]

Lupe Fiasco so underrated. Great artist def shoulda been huge. He was one of the guys who came in the wake of Kanye that was changing up the game

[@yourdadhasadogfilter2505]

He was supposed to form a group with Kanye and Pharrell 😢

[@JL-if8im]

Wher should I start with his music ? I really like superstar . Which albums if you may?

[@yourdadhasadogfilter2505]

@@JL-if8im Start with Food and Liquor and The Cool. I also recommend Tetsuo and Youth

[@Flowergoatflower]

@@yourdadhasadogfilter2505you’re referring to child rebel soldier ? Yeah I have a couple of unreleased music on my phone. Love them together

[@Flowergoatflower]

@@yourdadhasadogfilter2505agreed, listen to this comment from him y’all. Great albums

[@Grtuip]

Sneak dissing lizzo calling her a huge artist is nasty work

[@josuemendez2358]

Why? She’s very big artist around the world

[@Fhilytheo1]

moral of the story don't sign to No Label stay independent own 100% of your Masters and publishing

[@BubbaDredge]

With all the ways to share/sell music on the internet nowadays, I don't see why more artists don't try to just make it on their own. Record companies were important when everyone needed to sell/distribute recordings. They don't matter at all now. It's just a hoop to jump through.

[@SamueI12]

@@BubbaDredgethey make peoples careers.

[@Leonel_0248]

13:26 invasion of privacy winning rap album of the year makes sense now

[@kennedypaiuk6847]

please don’t “keep the history brief” that’s like all i’m here for lol

[@Apocrypha303]

E-40, Tech N9ne, Ill Bill, ICP. Stay independent people! The money will come later if you're good enough to garner a fan base.

[@eljefemoreno]

Exactly. Control your own destiny.

[@danielsmokesmids]

surprised Bones is never mentioned in comments like this

[@AttackOnDAC]

Suicide Boys are doing good as well.

[@shoyuramenoff]

Tech N9ne is the fucking best. Gotta support Strange Music.

[@sip_water]

living legends created the international tour circuit all the current independent artists still use. and i'm not even a big fan of tech n9ne's music but i've been to hundreds of live shows and strange music has the best stage show and everyone can rap as good as the albums live which is unheard these days lol.

[@locloud8119]

"God damnit Atlantic better get it together before strange hit em with a t9ch" -snow tha product. One of my favorite lyrics from her

[@shoyuramenoff]

People don't talk enough about Snow Tha Product.

[@dotcom3194]

I will NEVER forgive Atlantic Records for doing what they did to Why Don't We :((

[@john.f.remedy.237]

I don’t know a whole lot of intricate details about record labels, but I do know that a good amount of artists on Atlantic have been hella unhappy there…

[@jstun2318]

You didn’t do a good job with the Nicki portion as expected. The clues to that being true is how cardi b was releasing single after single from 2018-2020 every artist from Atlantic was complaining about the lack of support from Atlantic while at the same time cardi had huge roll outs for singles that wouldn’t sell as much as the artist they were ignoring. Lil Uzi, YB, Kodak, and Bruno all took a hit in order prop up cardi b without having a substantial return on her. Hence why they’ve lost money for years after signing her. Their last financial report was the worst they’ve reported since signing her.

[@blakebrown84]

The label did Lupe Fiasco dirty and they tried to control his music and ownership of his records. Then, he felt that Atlantic was being unfair and greedy, and he eventually left the label in 2009. He has since continued to speak out about his experiences and the challenges he faced in the music industry

[@Marc-lb6xv]

HISTORY IS NOT BORING TALK ABOUT MORE HISTORICAL RAP

[@yinbakalu]

it makes me feel so old when you introduce guys like Lupe as if your audience might not know them lol

[@ajat3202]

I can't name a song that I know of. A lot of those artists either disappear or go under the radar

[@yinbakalu]

@ajat3202 Lupe was a fairly big name in the mid 2000s, my point is that for us rap fans of a certain age we most definitely know him. His hits have 10s of millions of views. Matty frequently reminds me of my age in his videos with things like this, that was my point, and that both he and his primary audience are younger. I agree that he's not a notable name anymore.

[@kcisthe1st]

I heard another artist say that when you ask for a lawyer to read your contract they have all the lawyers in the area on payroll so the lawyer will convince you to sign a contract that's beneficial for the label.

[@DieRisky]

Thank you Matty for just "compiling the accusations" and nothing else.

[@Dodong716]

Bro, the Atlantic curse is real😂

[@1Gqbucker]

Every Major Label is shady! There isn’t a single MAJOR LABEL THAT HASN’T done Shady things! The music industry is a DARK DARK PLACE!

[@myrockinvideos]

Facts cause aint no way Lil Uzi is still relevant in 2024. He definitely has bots and a weird sheep fanbase who doesnt really like his music

[@ghost_to_a_ghost]

never sign a contract without a well respected lawyer present or at least not until a well respected lawyer has gone over that contract. it's just not worth it. especially in a cutthroat biz like music and film. honestly, artists don't need these lables at all, anymore. look at $uicideboy$, for example. they're pretty bigtime for independent artists who made their own lable. DIY. if you're good enough, you'll make it without the lables. you might not get a 7 figure advance but you get to keep your integrity and build cred. and cred, especially in hip-hop, is probably the most important selling point to fans. it should be, anyway.

[@ajat3202]

everyone doesn't always need a lawyer. Artists can start going to school to understand music law. It's a woman on KZbin named Top Music attorney. She's an artist & lawyer. They can't screw her over 😂

[@jwood8769]

Lupe should of been bigger then Kendrick he Just as if not more then talented then Kendrick, ( it’s subjective ) but he was at a shitty and greedy record label that wouldn’t push him to his full potential

[@williamwolfxrivera9929]

It's a damn miracle T.I. came out of Atlantic Records with his career intact despite all of the times he got arrested during his tenure there

[@yourdadhasadogfilter2505]

T.I.'s music was selling like hot cakes. They'll get you the best lawyers when you're a big asset to them

[@williamwolfxrivera9929]

@yourdadhasadogfilter2505 it's probably the reason why They were on Lupe's ass (no Diddy) in wanting him making Mainstream hits when he refused

[@yourdadhasadogfilter2505]

@williamwolfxrivera9929 He also wasn't pushing the "right" narrative for a rapper either. This was in the gangsta era with 50 Cent etc

[@williamwolfxrivera9929]

@yourdadhasadogfilter2505 thing is this shit was happening around the same time Kanye west blew up with his third album Graduation which is when Lupe release his 2nd album

[@yourdadhasadogfilter2505]

@@williamwolfxrivera9929 I guess they didn't want him to start a trend 😅

[@SuperTheMoonn]

Bro I’m in the video, I was there at the protest for Lupe hahaha

[@henareerceg60]

Makes me think about K Michelle's commentary on them during her interview on the R&B Money podcast, as well as helping me understand how Letoya popped off in '06 with her debut album, only for the momentum to stall outside of her single "Regret" with Ludacris. Atlantic Records is stacked with so much talent. It's a shame they treat their roster like shit.

[@KDBetter]

“… if you don’t know him.” Is jarring to hear after “Lupe Fiasco” sheesh…

[@davidwood9966]

Man I’ve had you in my ear at work heaps podcast style, great content.

[@Ginnyofficiall]

Guuurrlll I love you already. And sooooo needed this this morning. Technology is hilarious. Exactly what you’re saying about the phone is what I did.. and was so mad and cried because I was affected by it. I literally got distracted in middle of reading my bible this morning. I was slowed down but I still got stuff done. Currently at the gym as I type. I’m just upset cus scrolling through my phone slowed my morning. But we go again tomorrow different. But the fact I went through this. This morning and then this popped up on my KZbin feed? Technology is hilarious..Thank you for this! Subscribed!🎉

[@Greybell]

i remember when Why Don't We announced they couldn't release anything and is fighting Atlantic in court. Their music was about to get interesting and they are some of the most talented boy bands of their era (they can play instruments). I really wish we got to hear the new era but Atlantic is such a cursed label.

[@ganjasmoothies]

I love how add the deathnote theme throughout your videos.

[@car_car1861]

Lupe’s been making absolute bangers these days. Shame he had so many issues for so long with Atlantic

[@SeoksHo]

Thank you for bringing the facts. They have been trying to tear Nicki down for years. Still she’s the only female rapper debuting at number 1 for her latest album. I’m so happy the general public is waking up 👏 Edit: you now have a new subscriber 💜🦄

[@QuayOgs]

This is exactly why I plan on staying independent. I’ll keep working my 9-5 and supporting my own career.

[@QuayOgs]

It’ll all Pay off soon..

[@robertosquirto896]

I’m so happy Lupe escaped bruh actually one of the best to ever touch a mic

[@enomfonantai927]

So why are you using Nicki Minaj's picture when she isn't signed to Atlantic.

[@MsTwilightSpeaks]

Bro you got this videography thing down pack! And your look is getting cleaner, must be the money 😂

[@jstyle_project]

NAH FR, Lupe was done dirty but I'm glad he has his respect in the game and has a good job

[@brycedownpitch]

Look up the band Savatage. They're a metal/rock band and were signed to Atlantic, and they were GOOOOOD. They released their first album in 1983, and by 1995, although they have gained a loyal cult following and had a few music videos play on MTV back in the day, they did not make it big... until a song off their 1995 album 'Dead Winter Dead', a concept album revolved around wartime during the Christmas season, gained attention. The song is an instrumental called "Christmas Eve (Sarajevo 12/24)", and Savatage would release it as a single under the name "Trans-Siberian Orchestra." It is now the second most popular Christmas tune ever, only behind "All I Want For Christmas Is You." As a matter of fact, TSO is the only artist that appears more than once in the Top 10 most downloaded Christmas songs; "Sarajevo 12/24" at #2, and "Christmas Cañon" at #8. After that, Atlantic prioritized TSO and the main project would slowly disband (although, they would still play a big festival as Savatage every once in a while, with a large turnout, too.)

[@ComicPower]

Atlantic was founded giving us Aretha Franklin and Ray Charles and Roberta Flack and look at what they reduced to? The cash me outstide girl. Bruh

[@redman6434]

RCA label Sony is one of the worst music label ever... When you can destroyed the career of the queen of pop Britney spears and the king of pop Michael Jackson. Nothing more to say.

[@alarka08]

I’m pretty sure Why Don’t We (a boy band comprised of Daniel Seavey, Corbyn Besson, Jonah Marais, Jack Avery, and Zach Herron) was signed to Atlantic Records in 2016 and was forced to disband in September of 2021. They were put through mental, emotional and financial abuse by one of their managers, the manager that did this also has an audio clip of him screaming at the youngest band member Zach for ordering a salad. The boys all lived in a mansion but had to all sleep in one small room. The whole house had an alarm system that would go off if they left the room or tried to leave the house and they weren’t told the code for the alarm. They also said they snuck Gushers into the room and flushed the wrappers down the toilet so they weren’t caught with them, but they ended up clogging the toilet with them. (which is really sad that they felt like they had to do that) The boys were also starved and one member (Jonah) said he developed an eating disorder because he was told he didn’t look good enough. Corbyn said in a fans video that he was starving and also really happy to go see his family because he wasn’t allowed to leave to see them. The boys (besides Daniel) were trapped in contracts meaning the only one that could release music was Daniel. They were all released from the contracts and Corbyn, Zach, and Jonah have released music since then but Jack hasn’t. Daniel had released a couple songs by then and all three of them seem to be doing pretty well on their song streams. Corbyn’s first solo song “Love Me Better” has vocals of all his band mates feature on it. Also it’s rumoured that it might have been a Why Don’t We song originally, which is why it has the other band mates vocals on it. If you see something that’s not right please correct it in the replies.

[@AutisticWimpyKid]

Damn Dj Akedemiks is really an Atlantic glazer... He's so cringe 😂

[@SamueI12]

Interesting video bro and i like that its not a lot of filler to make it longer

[@jairon5196]

your voice and video structure fits in very well. Keep posting mate

[@thomasmatthews8873]

I've never liked that "mix tape" designation. I've always been independent. Every single, ep and album I've every released has always been official recordings. I don't make demos or mix tapes. I'm beyond that...matter of fact, I haven't done a demo since 1987 when I was a beginner.

[@dreamlandviceproductions9152]

Wait hold up is he the boy from spy kids that’s insane never would’ve thought 🤔😂 Love the channel btw 🙏

[@thesleepione247]

the 360 dad joke 🤌

[@flashcool1120]

Atlantic records, jive records, and Hollywood records all failed their artists

[@antisocialsocialite5046]

Sounding a little stuffed up man thanks for still making content for us even while under the weather

[@balencix]

I love how big company’s think they’re all this and that. But with ANONYMOUS everyone sits under the table.

[@cross1863]

9:08 that's diabolical behaviour 😂

[@watsyourdestiny2086]

I wonder what the heads of these shady record labels have in common.. 🧐

[@victoriadream]

@1:26 founded by 2 Turkish brothers - NY Mayor Eric Adams was indicted for foreign money laundering w Turkish authorities. 🤔

[@jrhxa]

I don’t think the two are related 😂

[@JaMeshuggah]

Bruh come on.

[@yourdadhasadogfilter2505]

Teenage me had the first two Lupe albums on repeat all the time. His situation sent me down the record label rabbithole

[@tina3111]

The 360 chair spin made me subscribe 😂

[@tina3111]

Well… let’s not also disregard the good content .. that also!

[@lalycassie]

19:12 I can't find the listed video, can u link it as a answer here?

[@lalycassie]

I found it but saw that already its from a year ago right? can u do a new one with that? since spotify changed rules this year

[@yash_bagul]

Skrillex recently mentioned on X that he will be releasing his final album with Atlantic and will go independent afterwards.

[@ayok101]

I mean the whole music industry is shadowy as fuck. It's crazy tho that you can make an album and have Atlantic just say "nah this one doesn't count towards your deal, make another one"

[@xAngelx.x]

WE HATE ATL RECORDS!!!

[@lanceliverpool1574]

No I think what Meek meant was he wanted to sign Roddy to DC (like Ross signed him to MMG) but Atlantic preferred having direct control over the younger, now more popping rapper.

[@JRocmasta]

11:02 MY BMW SCRAPES THE FLOOR

[@madame__bizarre]

Since Faouzia is signed to Atlantic, as a fan I'm a bit worried about her. She's been singing professionally for almost a decade and still hasn't had her breakthrough yet. With her talent, I don't really know why (if you guys don't know Faouzia, check out her stuff, you won't regret it).

[@rahsaanhill5781]

Atlantic records was the truth back in the day. From Brandy to En Vogue. Now it’s trash. 🗑️

[@Hollerfactionaction]

There’s too many “creators” everyone shouldn’t make videos. This guy is one of them.

[@Danny_Does_Music]

I’m a professional audio engineer that worked for Atlantic for 6 years, specifically directly under Mike Caren’s division. Boy….the stories I could tell you that happened behind closed doors. Let’s just say, this didn’t even scratch the surface of the shady shit they’ve done. Especially in the beginning of the trap era. They’ve fucked over so many rappers due their lack of knowledge of the industry. Like signing rappers to multi-year deals for crazy cheap. I remember they signed 1 guy to a 60k 4 year deal. To a rapper straight out of the hood who’s never seen money like that, that’s like a million bucks to them. But they’d blow it in a month and then be broke and had no choice but to live in the studio to put out music for Atlantic who owned majority anyways. Atlantic is deserves to burn.

[@lorushendricks4197]

TDE called Doechii's new album a "mixtape" so it wouldn't go towards her deal...

[@re.invented3158]

They’re creating anticipation for her debut album , the fact that she’s touring off ABNH and she got a budget for marketing and visuals tells me it was her idea, it was even submitted and nominated for Grammys 😂Doechii is doing great

[@lorushendricks4197]

@re.invented3158 why would she decide to call it a mixtape and not have it qualify towards her deal? They are adding all these extras to make her be okay with it, like "yeah it's only a mixtape but your going on tour and getting nominated for a Grammy" trying to distract her from being manipulated.

[@re.invented3158]

@@lorushendricks4197 This is good for her coz the project is doing well , she’s closer to recouping her advance without an album out , which means more budget for her when she gives us THE album .

[@nicwinsteadart5330]

I always thought he hated doing lasers because that's around the time the pop rap era became a thing, and it was a compromise. Lasers was a good solid album. Shame it doesn't get talked about as much as his others!

[@Gnar_Dogg]

Am I getting that old that people don't know who Lupe is?

[@danielsmokesmids]

heard of his name for years but never heard a song tbh. always assumed he was a hispanic singer or something

[@keemoentertainment870]

lol how old are you?

[@keemoentertainment870]

The song I remember and the only I really really know is the show goes on

[@akeme25]

I blame Atlantic