Bud Light Girl Bossed too Close to the Sun!

[@natto4now]

Taking Dylan seriously is like taken nicacado avocado as a serious health advocate

[@ericvulgate]

Last year wants it's joke format back.

[@cbhlde]

It's called health avocado! :p

[@sethl.lazarus6642]

Didn't he lose 90lbs or smth recently?

[@Flesh_Wizard]

At least Nick is losing weight and improving himself, Dylan isn't getting any less insane

[@ceasarcruz8312]

@@ericvulgate nah, it still holds...

[@TheWarmachine375]

Bud Light took years to build its reputation and seconds to destroy it with the horrible commercial that disgusted everybody.

[@halcyon6098]

Such is life. Hmm kinda like big corps just say what they need to sell stuff to whom ever buys..

[@viscountrainbows2857]

They're trying to pivot back to a more rustic, blue collar image and the flailing is absolutely hilarious to see.

[@A_YouTube_Commenter]

​@@viscountrainbows2857They is blue collar. From the mascara running into dey collar from dose tears.

[@garrettviewegh677]

I don’t even think the Bud Knight returning could save Bud Light now. I can say those commercials were leagues better than the advertising they’re pushing now.

[@kaminsod4077]

Good, bud light is pisswater that's frankly an insult to beer. The less people drinking that swill the better.

[@OverlordKog]

As a guy who's dad is an alcoholic, who particularly loves Bud Light, I wanna thank Dylan for making their rep tank. Keep up the good work!

[@mati.benapezo]

They've made sure your dad will think of a healthier life.

[@OpaqueWindow]

Mine switched to hard liquor

[@kellmedd4925]

@@OpaqueWindow Damn, what is the likelihood of liquor getting a bad rep by activists?

[@DarkVeghetta]

@@kellmedd4925 These days? Pretty good if they didn't pay attention to the post-Dylan Bud Light bloodbath.

[@matrinezkevin11492]

​@Kell Medd just ask Jack Daniel's how their rainbow pandering is going for them. Then again, Jack Daniel's is already ass so you're not missing out on much by it going woke.

[@andrewfantome4020]

The moral of the day is this - if you do not want to lose your target audience, then do not treat it as something given and respect it. And if not, then don't cry.

[@ericvulgate]

Tel that to hillary clinton.

[@ItsAGundam]

That business woman said dylan appeals to you

[@nexusdrop7863]

More like Diversity hires are self-destructive. That lady wanted to get rid of normal men, and she was extremely successful. She knew what she was doing but she never expected to be so effective.

[@jeniskindof]

And to think it only cost them there core customers and billions of dollars for them to learn that which is usually a free lesson 🤡

[@A_YouTube_Commenter]

​@@ItsAGundamYes,but in a purely sexual way. I don't want to buy anything from pronoun.

[@ThinWhiteLuke]

12:31 “We are very open to debate” “bars, in our opinion, exist as public spaces where ideas should be exchanged” “any patron wanting to voice their concerns about the issue will be immediately asked to leave our establishment” 😂 make it make sense!

[@reubensandwich9249]

Any guy who has gone to a bar knows the #1 rule is never talk politics there. The #2 rule is you never talk down on any fellow there. Maybe I'm showing my age.

[@HenshinFanatic]

​@@reubensandwich9249only your "should be" common sense.

[@theelder4797]

Sounds like a whamens wrote that: emotional, illogical, contradicts itself within the same breath, entitled, greedy, needy, and fake.

[@GunShark0]

"Make it make sense." No. 😂

[@olliefoxx7165]

​@@reubensandwich9249 No, you're just showing common sense.

[@-cams.]

I swear, idk how Gundam does it, but his style of editing is amazing. The random clips that somehow work, the pictures, the voice changes, Stu, y'know. It all somehow works.

[@michaellee8815]

Stu is the unsung hero behind the curtains

[@ARStudios2000]

I can't put my finger on it but something about the whole thing together just works.

[@captaiawesome2260]

Budweiser’s advertising campaigns really went from “real men of genius” to “fake women of folly”

[@infinitefun527]

they say giving power to a woman is like giving a gun to a monkey

[@MephiticMiasma]

women with a penis

[@infinitefun527]

@@lordofswarm538 honestly, littlenathanial

[@Shimlarian]

​@NikZedikevery single time

[@thatonegirl6880]

Actually Bud Light was mocking their consumer base with those “real men of genius” commercials.

[@Skipray_Blastboat]

I love how Dylan's idea of being a woman in the Bud commercial is an impression of a 1950s ditzy airhead version of Audrey Hepburn. So powerful.

[@eyesfullofsky9776]

It's really weird how a bunch of men who claim to want to be women immediately turn around and act like absolute clown-ass parodies. It's almost as if they aren't just sexist against the other men they feel they can't relate with, but also sexist against the women they think they relate to more.

[@JohnSmith-ux3tt]

Maybe that's what the left think a "real woman" is.

[@mssophiad03]

He doesn’t come off as a woman. He comes off as a freak, as some caricature. Every single move he makes embodies some negative stereotype about women.

[@CrowRobo-Z]

Yeah. That’s the thing that irks me in that video. Ruining that iconic outfit just to satisfy his fetish. Anything is possible when companies want to join the current thing train and give it millions of dollars.

[@cartooncritique6625]

@@mssophiad03 ...and yet any woman who gets understandably offended by his gender-b1ackfac3 is immediately labelled as "tr@nsph0bic".

[@whiterabbit75]

Dylan's face when he smiles genuinely looks like an ill-fitting mask.

[@noonenowhere877]

Thank you, not enough people are concerned about that smile and it concerns me that they are not concerned.

[@DavidVandemark]

@@noonenowhere877 the smile of pure insanity right there.

[@LazGato]

Yeah it's like a fake smile, not genuine

[@burtknighten4438]

😂. So true

[@stickman7249]

Jack Nicholson had a more inviting smile as the joker, and he murdered people like a toon.

[@antonydrossos5719]

A fee years ago over in Japan, a local beer brand ran a marketing campaign based on Fist of the North Star. Along with artwork from the series creator, Tetsuo Hara, of Kenshiro holding a can of the beer, there was an app available that allowed customers to load their photos, and the app would create artwork of them as a character in the series. Brilliant marketing

[@kalashnikovdevil]

That's actually pretty fucking cool.

[@kielbasamage]

I’ll be honest, I hate alcohol. But if buying a can of Asahi can give me a png of Raoh fuckin’ atomizing my torso with a punch, I’d buy a pack.

[@jt1559]

Bud Lite is already dead.

[@ElGreco15]

​@@jt1559 Nani?

[@tbxvividos]

That's awesome. Japan does literally everything better.

[@HeisenbergFam]

Not even 10 seconds in and that human "meow" has permanently altered my course of life, what a time to be alive

[@EnsignRedshirtRicky]

Too lazy to go full furry.

[@craigime]

😂😂

[@69inetails]

This ain’t even furry.. I think it a kink or mental illness (kinda like the dog play? Crap).

[@ThomasBoyce5000]

I do not envy this generation

[@ericvulgate]

WOOF!

[@falsehero2001]

"Dylan Mulvani is this generation's Richard Simmons." You take that back. Richard Simmons was a national treasure and respectable human being. Dylan is just Dylan.

[@insertnamehere5809]

Richard Simmons helped people lose weight and exercise

[@falsehero2001]

@@insertnamehere5809 Today he'd be called a fat phobic bigot. The man literally sweat self improvement.

[@BoringBrandi]

Richard Simmons is a legend and needs a monument to his greatness, I mean shit if there's a statue of Rocky then I'd say Richard needs one.

[@thedeekabides]

Richard Simmons is dearly missed.

[@rebal180]

If she doesn't think making Dylan the mascot of Bud Light is bratty humor then she clearly didn't do her research. Dylan is an online troll of the highest order. Going from one grift to another until something stuck. Now something has and the joke has gone too far.

[@alastairthegreat2887]

Trolling women and trans people at the same time. It's kind of epic in its own way.

[@theonescratchwonder6484]

You sound like an ignorant christian that goes to church

[@lghjsdtugfkgfjgtru]

smegma grindset 💪

[@fatuusdottore]

Yep.

[@fatuusdottore]

@@alastairthegreat2887 Yes.

[@anvec6145]

"To make bud light appeal to both women and men" Well, looks like she spectacularly accomplished the opposite. Congratulations lady, you just proved that even beer goggles have limits!

[@PKMN37]

Something the wokies will never understand is that it's *impossible* to make a product that's for everyone.

[@trip30s]

well at least she admits there are 2 sexes...wonder if she knows how to define them...lol.

[@boodatruths159]

That lady clearly sits around and smells her own farts, thinking: "Smell like perfection!"

[@TheMamaluigi300]

I think the whole “appealing to both genders” shtick would’ve worked out a lot better if it was, like, a commercial where a suave man and woman tap bud light bottles together and proceed to drink, like a toast to “the excellent taste of Bud-light”

[@ihavenoson3384]

Bud Light is the biggest player in the sinking ship that is American piss beer industry. Trying to charge premium like it was the 1990s or sth for stuff described by reviewers as "rain water", has not worked for ages. The competing craft beer has more variety and better pricing. Coors Light is equally bad if not worse. These big old companies like to specialize in sitting on their asses and getting left behind by the competition.

[@jasperbonez2547]

I love the evolution of Stu from a figment of Gundam's imagination into an actual over-worked, dead person. This channel is truly making strides. Love you Gundam!

[@shadowpoet4398]

Dylan spent 365 days as a [girl]? This is officially the longest Drag show in history

[@CMCAdvanced]

No, he spent it as a hilariously gay man, but that's a common mistake these days

[@Kalashee]

Nah, he’s still at a grand total of 0 days as a girl, and (not) counting.

[@Wendell309]

At least part of that time he/she identified as being a 6 year old. Is AB now trying to sell beer to 6 year olds? VP of AB says you have to market to people you identify with. Well I can guarantee you I don’t identity as being a 6 year old what ever he/she is nor do I identity with him/her at all but of course I’m just “out of tough” as Alissa heinerscheid says. I have gay friends including female gay friends and none of them act this way. To me he just appears to be mocking women in general. He’s just looking for “fame” and money and it appears he has obtained it.

[@shadowpoet4398]

Outpacing Michael LaVaughn Robinson is beyond him, but, at least he did it on his own

[@farrellmcnulty909]

and you do mean DRAG

[@ALovelyBunchOfDragonballz]

"We're all for open conversations which is why anyone who disagrees will be asked to leave" 😂😂😂😂😂😂

[@theonescratchwonder6484]

I don't like you

[@Rabbi_Rabbs]

and which is why they blocked comments under that

[@judgedrekk2981]

Raifu association?? RAIFU? LMFAO! move along....move along

[@nigeltheoutlaw]

No raifu, no laifu.

[@carsonlile225]

I live amongst a cabin in the woods, with a thousand Norman Rockwell paintings hanging on every wall. While I sit my day dreams oscillate from fear of the future progression of the internet children to a constant and relentless desire for the past. My fear make me never understand my enemy but what if understanding them it's the hook that draws me to the unachievable desires. Ukko would destory me with the power from the sky, surely the internet is a temptation to Tuonetar

[@BMT0369]

Like a wise man once said, if gundam uploads, the day is good

[@shortbushero]

is that a generation kill parody joke?

[@BMT0369]

​@@shortbushero maybe

[@varo3002]

Yes the wiseman did say that

[@oscarguiau3296]

WAAAAYYYY good

[@Kyotakatana]

Actually, usually the reason he uploads is because the day is BAD 😂

[@Aging_Casually_Late_Gamer]

Whoever approved this sponsorship not only didn't know a thing about the beer drinking community, but also the college sports community. Truly a achievement in disconnection

[@alastairthegreat2887]

Yep, disconnected from reality and the average person. That's the kind of "educated" people the colleges produce these days.

[@mr.puddintater1805]

It's like they say " giving power to a woman is like giving a gun to a monkey."

[@kri249]

Yeah, some genius said to themself, "Hey you know that queer kid that our customer base calls a f@gg0t? Let make him represent them."

[@theonescratchwonder6484]

You are the one disconnected, have you checked their stock? It went up in the last week, you literally don't know anything!

[@HelpW4nted]

Oh no they knew. They were just too stupid to think it was a bad idea.

[@AcquaAmici]

I have to respect Dylan's commitment to LARPing for over a year without breaking character.

[@thatonegirl6880]

I’m sure he broke character as soon as the cameras were off. It was all for show. He is an actor that has only been successful playing a 6-year-old girl which I see as grooming behaviors of a pedo. He is likely a sex offender, he just hasn’t been caught yet.

[@mati.benapezo]

Exactly. It's actually terrifying.

[@noonenowhere877]

…that one girl Nah pretty sure that if Dylan snapped the lust for blood would supersede all other forms of lust. That’s what the smile is about, obviously it is a smile that craves violence.

[@wesleythomas7125]

Ohhh myyy...!

[@burtknighten4438]

I'd keep up the character too if it made me rich

[@sebastianpinoalipaz5935]

"I fully support Bud Light's decision to hire Dylan Mulvaney, a man identifying as a woman, because after all Bud Light is piss identifying as beer!" -GeekySparkles

[@RKNancy]

Oh man, Geeky Sparkles always kills it with her jokes.

[@SockieTheSockPuppet]

Based Geeky.

[@demonlordotrt754]

Yes I agree with miss geeky 😂 iv always called Budweiser mule piss

[@Kangorrilla]

Woohoo

[@Kaynadian1337]

GeekySparkles? GROAN, she didn't make that joke, just an airhead grifting on nerds

[@demosthenes317]

I work in a corporate office that could literally be marketed as a daycare center because 90+% of the people here are adult children. But my day is at least tolerable when I can watch and be entertained by Papa Gundam. Keep it up chief, you are doing God’s work

[@Drums_of_Liberation]

So you work for Twitter?

[@ForeverLaxx]

Any office space that's dominated by women ends up that way. They're all jockying for social status instead of getting things done.

[@St4ticScratch]

I'm guessing you are part of that 90%... "Papa gundam" 😂

[@MarvinPowell1]

@Demosthenes Do you work in California?

[@pommiebears]

@@MarvinPowell1I bet he does lol. 😂

[@buccaneercat]

She said the original bud lite appealed to *”out of touch humor”* but this is one of THE most *out of touch* marketing campaigns I’ve ever seen, and it’s HILARIOUS! I want this bud lite debacle to be the example to any company that believes it’s a good idea to antagonize and belittle their core audience. Shit bounces back, and sometimes it WILL bounce back *hard*

[@vincent207]

Never assume your core audience will be there no matter what you do. Taking them for granted is one of the dumbest mistakes you can make.

[@electrarebel5610]

Disney should start taking notes!

[@mssophiad03]

That’s the thing. They take them for granted. Anheuser Busch simply banked on them being basically “too big to fail”. How wrong they were.

[@meloelebi1996]

So many industries take them for granted because they really don't understand communities. Communities are far more forgiving than they like to admit and often only want a certain standard of product (and will even make up for it on their end if they have to) but once you finally find their collective breaking point, publicly cross that line, and stomp on it, good freaking luck.

[@PAGrunt]

They've been doing this for years. They've waved the middle finger to fans of existing IPs, and then gas lighting them when the inevitable backlash ensues. See Star Wars, Star Trek, Dr Who, Lord of the Rings, Marvel ect, ect, ect

[@cccycling5835]

why not, the Democrats employ that strategy to perfection

[@Manimal230]

"Hey, I know... let's market our piss-beer to a group of people who would absolutely never drink it, while giving a big FU to our current customer base!" Definitely the product of an ivy league education, this one.

[@VespoLiveGaming]

Zima drinkers aren't switching to bud light no matter how many gender-confused people you parade in front of them.

[@TheJwbooth]

Now, that's evolution!

[@howaboutsomesoyfood]

you could insert lots of brands into that sentence.

[@spoonerman]

Really highlights the difference between education and intelligence.

[@jeremyk9000]

I'm so glad you managed to work in DSP before the end. A true treat for the long time fans.

[@DaShoopdahoop]

It's not an ItsaGundam video without at least ONE dsp reference!

[@RogueFox2185]

Girl Boss is brought in and costs the company millions of dollars with their merchandise rotting away on shelves, you just love to see it.

[@Mr_megido]

The problem is what was wrong with bud light to begin with, because all the crap I heard was wrong with it before Dylan came along was well… crap

[@nothajzl]

It’s great entertainment for us😂

[@HenshinFanatic]

​@@JohnSluderPhoto"billions" would be six more zeroes, you're thinking milliards.

[@munky342]

​@@HenshinFanatic no no no. 1,000,000,000 is a billion. 1,000,000 is a million. Count the zeros sparky.

[@HenshinFanatic]

@@munky342 no 1,000,000,000,000 is a billion 1,000,000,000 is a milliard a.k.a a thousand million. Billion is a million million. It goes ones, tens, hundreds thousands, millions, milliards, billions, billiards, trillions, etc.

[@Ms.1776]

"You think we're bankrupt now. Wait 'til you put a woman in charge" He's not wrong 😬

[@DU_hockeygirl40]

The United States needs that designer purse to show off at the G20. And Ukraine needs to match because they're besties.

[@piotrswat169]

She identifies as a woman but clearly thats a product of deep jewish imbreading.

[@xcharlesbronsonx]

​@@DU_hockeygirl40 lmfao this is extremely prescient!

[@electrarebel5610]

Then they'll use that as a shied to decry "sexism" and play up gender politics for clout, which ironically goes against equality.

[@aaabbb-ve9po]

The thing that completely baffles me is that they didn’t just pick a trans person- they chose Dylan who acts like the embodiment of a parody. The only people who don’t think he’s a total idiot are twitter people. So who is this even for.

[@noonenowhere877]

To be fair, marketing people aren’t exactly the biggest experts on authenticity.

[@colton5889]

How is Dylan a parody their simply trans...

[@jjadac3529]

They could've hired Samantha Lux, V'eondre or even Blaire White and it wouldn't have even received nearly as poorly!?

[@fbi3526]

When Bud light said "its Diversity time" and lost Billions of dollars, investors and ones loyal customers truly amazing

[@jaanuspapp1333]

Billions, with a B, fucking diabolical

[@Biden_is_demented]

It takes a true genius to make a campaign that caters to a non beer drinking demographic, while at the same time repudiating the one that does! It´s truly a masterwork! I would give my left nut to be a fly on the wall, during that pitch meeting with the board of directors of Bud Light! 😆😆

[@theonescratchwonder6484]

Anheuser-Busch InBev S.A. ADR the owner of bud lights, stock has gone up in the last month. You and this video created are ignorant and know nothing. Please wake up and do at least one google search before you open your ignorant brain to think. Better yet just stop thinking, wait you probably already have thats why you commented and liked this video

[@domehammer]

I heard its 50-60% decline in sales as a low balled estimate of the losses.

[@ImInYourEars]

Its buddin' time!

[@paballomolata8844]

Stay strong Gundam we are here for you ✊

[@bi0hazard921]

Papa Gundam will live on!

[@A_YouTube_Commenter]

​@anicedayyYo momma is in my business.

[@animalhalo5984]

What could be better advertisement than allowing a dude to act like the most steretypical woman from the 50s ever. “Durr me just dumb woman. Me not know what March Madness is but me buy groceries. Now me make sandwiches” i dont even watch basketball or sports but I know the terminology

[@Krypto1201]

I gave my handicapped friend a can of Bud and they stood up to throw it away- thank you bud for doing something right🥹😂

[@LibraritheWizardOfficial]

69th like

[@joshlaycock3256]

You sir, should be a marketing ideas man!

[@EvilExcalibur]

Can't punt it like it deserves if you're on a wheelchair

[@TheTGOAC]

I'm glad you mentioned the Drew Barrymore thing, her kneeling down. I have never been more disgusted by such a case of performative activism in my life. What ever happened to the wedding singer or Charlie's angel.

[@HelpW4nted]

Kneeling down before a man... who's taking business opportunities away from women... By dressing as a woman and mocking us...

[@herpderp9108]

Being on her knees is how she ever got work in Hollywood. And yes, I know she was a child star, and my comment still stands.

[@juliafloreshernandez6854]

Drew barrymore thing ? Context?

[@BoSmith7045]

She was doing cocaine and alcohol before she was even 13 at Hollywood parties. I am surprised she is doing as well as she is in her late forties. I roll my eyes at the crap she does but, yeah. Could have been worse.

[@seanmcshane100]

Give me Donahue

[@aodfr]

Dylan is offically a nuclear weapon when it comes to brands. Every brand this person touches goes belly up and its glorious. 😂

[@-Raylight]

It's always a good day when a company pandering to wrong crowd immediately being taught a lesson. Even a good day when Gundam laughed at them xD

[@theonescratchwonder6484]

Go look at their stock you buffoon they doing great! Literally everyone is talking about them, there is no such thing as bad press. In one month when everyone forgets about this they are all gonna have to re buy all the Bud gear they tossed out. This was marketing genius, you literally don't know anything about life. I bet you go to church and believe in god

[@oooof6861]

Guess a Harvard education isn’t worth what it used to. Nowadays it’s a step down from a community college

[@flowers_4_alger-hans]

"I'm a businesswoman..." You're an activist and a politician.

[@kevinvassago]

Dylan doesn't even identify as someone who's old enough to drink

[@theterbear9915]

Dylan has been desperate to get famous for years and he finally found a grift that works

[@JFDA5458]

I'm not sure "she" found it "herself", it seems more like Bud-Light went looking for "her". Why is the great mystery here.

[@LeelooMinai]

From what I know they send her a pack of beers with her likeness on them and asked to make a video promoting it. I would not call any of this a "grift"... Sure, she is a bit cringy, but harmless overall. A grift would be more along something what that Oli London person (he cannot decide if he is British, Asian, transgender, a woman, a man, religious or not) does - he clearly uses the current political climate to make money from transphobia (appeared on Tucker Carlson, wrote some non-sensical book about "gender madness", participates in some weird organisations like Gays Against Groomers... now, that is a real grift...)

[@lightning0938]

​@@JFDA5458 let me fix your comment. I'm not sure "he" found it "himself" it seems more like Bud-Light went looking for "him".

[@toothgrinder2760]

Nailed it. The guy is a faiIed actor. He had a part in Trey Parker & Matt Stone’s “The Book of Mormon” and nothing ever materialized until, like you said, found the _ultimate_ grift. The grift that pays with an Igbtq shield to back him up. He’d have never become internet famous without it because he just isn’t interesting and has nothing of substance to say.

[@networknomad5600]

@@LeelooMinai Perpetuating transgenderism isn't "harmless overall". Try again.

[@todayontheinternet9576]

My wife got hella mad when I said 'This guy's been a women for a year and made like 100X the $ you did, stop loafing.'

[@ms.construed1305]

Ohhhh Lordy….😂

[@unnamed1613]

Holds five cans: "Great carrying skills, right?" Me, a german: "Those are rookie numbers."

[@tmorg1029]

This boycott is telling. The fact the backlash is causing Bud Light to lose 25% (latest figures as of 5/3/23) in sales. The consumer has had it with these "woke" companies. Other companies have engaged Dylan Mulvany and I hope boycotts of their products work as well.

[@viscountrainbows2857]

They can't even pay people to take this "beer" made from the filtered pee of people who drank regular Budweiser

[@CordeliaWagner]

#boycottNike A man making ads for sportsbras isn't what I want from a company I buy clothes from

[@alchemystudiosink1894]

And yet their stocks are apparently going up..

[@munky342]

​@@alchemystudiosink1894 stocks aren't completely representative of value. They can be manipulated easily to make the company seem more valuable than it actually is. This is why you need more than 1 reference point to make a conclusion.

[@danipo8658]

Stock prices are back where they were and we're STILL talking about it. Marketing successful

[@xamhehehe7888]

Dude... I just love your videos. I don't know what it is but they're like my anti-depression. Make them as long as you want. I can watch these all day! LOL 😂 😎

[@ItsAGundam]

Bless you sire

[@godofwar2k6reborn]

@@ItsAGundam You're the G.O.A.T. Legends never die.

[@Nautules83]

@Bill Clinton Enjoyer no YOU are breathtaking!

[@legatedrengr]

Does anyone remember when companies would cater to their core customers because they knew without them they would fail? I miss those days

[@bloodgodalucard4769]

I'm not a Tuber. I can't be canceled. So I'll say it. Freaks like this just make my brain hurt.

[@Axel-is2sp]

It's weird the way she describes everything I'm like yeah that makes sense but then I remember bud lights only drunk by rednecks and college frats bros and I'm like wtf were they thinking. Younger generation is obsessed with craft beers. They basically alienated like 60% of their consumer base for nothing.

[@heavensno487]

"And a drink I heard called poppers." Had me crying.

[@Bosston62]

I honestly had no idea who Dylan was until the budlight situation began. DAMN you budlight for making this individual relevant in my life

[@SimpleLifeAlways81]

To me, Dylan actually represents truth. People are seeing the solid truth about narcissists who want attention. This may help stop the whole support of allowing men into our bathrooms, etc. I think Dylan was good for the world.

[@hohenzollern6025]

Shame, the "I'm wearing my hiking heels" video was absolutely hilarious. "EEK A BUG!" It's our generation's "Mammy!"

[@seanmcshane100]

I blame fjb for putting fruit loops in mainstream

[@greatleader4841]

the sad part is that 90% of their customers drink budlight because it was part of their frat life culture or college life. They literally had to do nothing but to brand it a frat beer. But nope they went the woke way and now they lost more than half their customers.

[@theonescratchwonder6484]

Literally changed nothing Anheuser-Busch InBev S.A. ADR the owner of Bud light, stock has gone up 3$ in the last month. Do your own research, don't listen to this clown!

[@fizeekpoaster]

Lets be real, no way that many BL drinkers went to college m8

[@lurkingllama8364]

Half of their customers, so far...

[@fatuusdottore]

Or just old working class boomers. It’s just going to be super out of touch.

[@jaycee2070]

​@@fizeekpoaster yeah, everyone knows college kids like drinking expensive fancy IPA's that cost $15 for a 6 pack instead of paying $13 for a 36 pack of Bud Light.

[@ghola82]

09:09 Explains everything right there. Bet when guys woke up the next day, and saw a horse sleeping in the bed next to them. There was no follow up calls for her!

[@TheWarmachine375]

0:03 Brother, get the Flamer. *THE HEAVY FLAMER!*

[@inebrihated13]

"Pretty women make us wanna buy beer. Ugly women make us wanna drink beer." - Al Bundy

[@Kal_g]

Bro, that Mother Teresa joke had me in tears!!! Ha, ha!!!! Bro, I can't!!!!! Side note, the Met Gala has turned into a circus performance freak show. They all looked like D tier Batman Villains.

[@bluecoin3771]

Imagine putting a girl boss in charge of nuclear missile and she ends up killing 90,000 girls because of a missile she launches because she was mad at someone. In all seriousness, the people who elevate these narcissists should have to bear the brunt of the consequences for who they hired.

[@SimpleLifeAlways81]

This is exactly what it feels like.

[@Yoshi278]

"We're trying to be inclusive" Well the 50,000 innocent people you blew up with the missle were very included.

[@erikmochrie1868]

Almost here happened in 2016

[@hoppa_2184]

To be fair, they can be hired on accident too. George Lucas definitely didn't think KK would drive Star Wars against a wall. But yeah, one's that deliberately hire out-of-touch people need to bear consequences too.

[@MASTEROFEVIL]

That is what's happening

[@LetsGoTrue]

As a man I remember clearly how after my 1st Bud Light I had to rush to the girls bathroom to pee. After my 2nd Bud Light I changed all my pronouns. After my 3rd Bud Light I grew a v.a.g.i.n.a. Thank you Bud Light now I am 100% free of my toxic manhood. Great news, I just became a Maybelline top paid equity, inclusivity and anti-toxic masculinity consultant. I love Bud Light and Maybelline. They empower me (and pay me) to be the women I always dreamt I CAN be.

[@mandykarevicius9746]

My step-mom used to get so drunk on that crap. She would knock out two 24-can cases of Bud Light every weekend and lay there in a drunken daze on her couch surrounded by all of her stupid cats and dog. Even spill some on herself. I have to thank Dylan for saving my step-mom.

[@cloroxusthestainlessone4324]

Sounds like my mum and Carling

[@finfrog3237]

o7

[@user-sr3tj5gn8y]

Boy that was the most expensive can of Bud Light ever produced.😂

[@SatanLiterally]

3:25 this chick's smug little "I came in to save the day" story is just so deliciously ironic. More delicious than anything Bud has ever produced.

[@TheElbowMerchant]

Dude, I needed this today. The humor is taking the edge off of an otherwise terrible morning. Thanks, Gundam! You don't know me, but you have brightened my day many times over. I appreciate you.

[@judgedrekk2981]

if you need a laugh kzbin.info/www/bejne/p2TFdYWBjMmUfLM&ab_channel=Drunk3PO

[@randomname3109]

@@theonescratchwonder6484 completely untrue i just looked at the chart. looks like it bounced back a little bit just today

[@fishertheadore6095]

0:42 Dillan was having a Conversation with a Father at that Moment. His Father has clearly failed Him as a Parent.

[@JJsiN84]

Riley Green even completely changed his lyrics from Bud Light to Coors Light live on stage during one of his songs. This has been such an epic fail and I love it.

[@DrStrangefate]

Coors was famously the first beer company to be openly pro LGBT but aight lol

[@ChucksSEADnDEAD]

​@@DrStrangefateAnd?

[@nigeltheoutlaw]

Repulsive fudge packers seem to be all the rage now.

[@Robert-lc6dv]

Great to hear you sounding so energized and spitting fire brother! Also, I didn't go to a fancy college, but in economic times when people are being very deliberate about how they spend their money, chasing a new customer base is much, much dumber than leaning into the one you have. Right now people are prioritizing spending they already do, not looking to spend money on something new.

[@blazingfuryoffire1]

Any economics professor will tell you it's cheaper to keep a customer than to reach one. Sometimes, there's not even another customer to reach.

[@godoftwinkies574]

Kid Rock shooting Bud Light cans would have been a better publicity pub Marketing move.

[@Nomed38]

Sounds like the making of a new White Claw commercial tbh.

[@zenothestoic638]

Excited for the future of humanity where we all huddle in a cave around a computer listening to It'sAGundam videos to bring us hope.

[@SanaRaskolnikova88]

3:35 I can't believe she said that out loud lmao "Yes, lets make a new generation of alcoholics for the future of the brand"

[@sharpiefumes]

Dylan got that deranged homelander smile

[@Crackdalf]

There's an error in the title, I think you meant to type Boss Boy.

[@notKevinFeige]

He doesn't want to be banned again lol

[@grandmaknarf]

Ah yes misgendering on purpose funny

[@Crackdalf]

@@grandmaknarf I'm not gonna play into any mentally ill person's fantasy

[@EnsignRedshirtRicky]

Girl Boss is another phrase for Witch (with a B). All feminists do is complain. They are ALL Girl Bosses. "You go girl" can also be used to tell them to F all the way to Off.

[@Saint_Wolf_]

​@@grandmaknarf "Do not utter the truth for the liars mental well being hinder on people playing along to their falsehood".

[@grandwazoo4283]

Oh what a comeback Papa Gundam. You are the comedian nobody deserves but everybody needs. Well done and please more as long as you can and allowed to.

[@finalfroggitapproaches6418]

I’m pretty dang liberal, but I personally would’ve gone with, like, a really cool cowboy mascot or something. Have a dope cowboy ride up on a cool horse and shoots at an outlaw only to hit the can behind him and everyone cheers, then he takes a swig of Bud Light and rides off and it’s all cinematic. If you want someone to buy something, make them think “I’ll be more like this REALLY COOL guy that I ALREADY VIBE WITH.” And I think dope cowboys are considered universally cool.

[@Joshua_klahn98]

Budlight is like Fireman Bill. They set up a rainbow bear trap and stepped on it. Now their bleeding uncontrollably as the rest of America laughs as they open a Samuel Adams bottle.😂

[@viscountrainbows2857]

LEMME SHOW YA SOMETHING! *takes a trans flag sledgehammer to the stock prices* Ahhhhkahkahkahkahkah. Dhhhdhhdhh...DEADLY! 💀

[@senorpepper3405]

Fire Marshall bill. Those were the days...

[@LunarLocust]

Drink at your local brewery. Starve out the brands.

[@GunShark0]

@@LunarLocust alcohol bad. I prefer to stay home and drink Dr. Pepper instead. 😄

[@Dovawhat]

​@@GunShark0 Ok?

[@notKevinFeige]

Much strenght to you Papa Gundum*, thanks for suffering for our entertainment

[@notKevinFeige]

​@anicedayyno its not

[@jourdanlemons9665]

@@theonescratchwonder6484 “Libschit detected “

[@VueiyVisarelli]

Hey, man, saying Dylan Mulvaney is current-year's Richard Simmons is an insult to Richard Simmons! You take that back!!

[@TheWarmachine375]

Everyone: "Immediate restraining order!" Bud Light: "Restraint isn't part of my vocabulary."

[@merafirewing6591]

Everyone: "It soon will be!"

[@magosmarechferracioli1128]

"I summon: prohibition hammer"

[@judgedrekk2981]

"I summon Elliot Ness"

[@reiddutchess9955]

I love when Gundam mispronounces names and other words on purpose, fills me with joy

[@spacecat6019]

As an employee of one of Anhueser Busch's main competitors, I wholeheartedly endorse their stunning and brave marketing strategy. 😂😂😂

[@mchrysogelos7623]

just make sure YOUR company doesn't do the same faux pas.

[@Jimmie2429]

This move by Bud Light has nothing to do gaining new customers or losing old ones. The only concern here is the corporate ESG score. That’s why Bud Light has not acknowledged it made a mistake, that’s why the female marketing VP has been “place on leave” and not fired and that’s why Bud Light has not dumped Mr. Mulvaney as a spokesman.

[@incredibilis6296]

5:02 Very true, in the UK we put Liz Truss in charge and lost $300 billion in stock in one month lol

[@markmattheviewable]

The only thing that annoys me about Dylan is Dylan. For people incapable of seeing the grift they are pulling off, it's incredible. I also really enjoyed Alissa Gordon Heinerscheid exclaiming that Bud Light as a brand had been in decline for years (Bud Light was the top selling beer of 2020, 2021 and 2022) but now she has proven it correct with a 26% decrease in sales year-over-year. Good for her. Wharton may want to start asking people who bankrupt companies to stop bragging about how they are graduates of their program.

[@TheWarmachine375]

Bud Light is never gonna recover from this domino of massive disasters it suffered.

[@Nash1t0]

Dylan is a good example for real life uncanny valley. Seriously, if i ever were to stumble into him(she/them, idc) i would just turn to the other direction as fast as possible, his face is THAT unsettling.

[@helivarpalac2956]

Don't. Walk straight ahead towards your destination. If HE is in the way then HE should be the one to back off and move aside. No clemency for transgender "radicals" like him. (Btw, I respect people's perspectives regarding their own image/orientation so long as it doesn't infringe upon the freedom of others and doesn't involve children. That's why I emphasized on "radicals").

[@brittislove]

so glad you are back. With Life of Boris basically close to shutting down (repeatedly) due to youtubes brutal policies, if I lost my boy ItsAGundam as well.. I would cry. I would bawl like the Baby Fetish Yakuza in Like a Dragon

[@WrestlingMV]

Mental illness is not a joke but Bud Light thought it was

[@supernintenjoe8911]

A company specializing in Beer and Liquor not taking Mental Health seriously? Nevvvveeerrr

[@professorcinncinatus4619]

This insanity reminds me of a scene from Arrested Development's episode "The One Where Michael Leaves": Board Member #3: Why should we believe in you? G.O.B.: For the same reason you should believe a hundred dollar bill is no more than a hundred pennies. End cutaway G.O.B.: They approved me unanimously. Michael: Why wouldn’t they? You’ve only lost them 99 dollars so far. G.O.B.: Well, I’ve already been pretty successful.

[@lethalwolf7455]

Bud light is the Will Smith of beers. Hard work and dedication over the years to become one of the best, destroyed instantly because of one stupid decision. Will Smith is Bud Light, Chris Rock is their consumer base(former), and Jada Smith is Alissa Heinersheid. While Dylan Mulvaney is the Oscar audience applauding his actions!

[@KomboEzaliTe]

Comparing the two is a grave disservice to the piss-flavored "beer". At least the beer isn't a cuck.

[@Drums_of_Liberation]

​@@KomboEzaliTeno but it's a beer that cucks drink.

[@MarvinPowell1]

@Lethal Wolf Also, Will was a cuck for years; it's just that no one knew about it. But Light was woke for years, doing "wage gap" commercials with Amy Schumer; it's just that no one paid attention to them.

[@Voltaic_Fire]

That head of marketing certainly evolved the brand, right into an evolutionary dead end.

[@ALovelyBunchOfDragonballz]

'Its evolving, just backwards'

[@merafirewing6591]

​@@ALovelyBunchOfDragonballz no it's devolving.

[@ALovelyBunchOfDragonballz]

@@merafirewing6591 its a pewdiepie meme

[@icepicjoey]

4:27 When your qualifications are a gender studies degree

[@DLMyth2]

Just love how that marketing woman states we need to get young people to drink our product. But with the background kid drawings I get the impression that she’s in a kindergarten class telling this to their students.

[@ALovelyBunchOfDragonballz]

This is why, depite my desire to change jobs, I refuse to even apply to a business thats advertised as "woman owned".

[@ScumSookar]

It's almost like thinking and basing all your actions on nothing but your emotions and need for validation are terrible qualities for someone in a "leadership" role. Who'd a thunk?

[@GLoLChibs]

Reminds me of the time some years ago I had to brave Wal-Mart for my mother. Some rep was in thr grocery section giving out samples of tea trying to get people to buy it. 'Woman owned' was their selling point- tea tasted like absolute ass and of course a year later the women that owned the business cried they were going under cause 'sexism'. How the hell southern women fucked up tea is beyond me.

[@Drums_of_Liberation]

​@@GLoLChibsthey probably weren't even southern women. They were likely just yanks that lived in the south. No self respecting Southern would ruin tea.

[@nigeltheoutlaw]

Lol based. Cant stand working for or with women tbh, and this disaster is a good microcosm of a bigger issue.

[@rickastleysrevenge3258]

5:13 Hey now, that sounds like a good day.

[@CelticduBz]

The "mother teresa died broke" line was funny😂😂😂😂

[@northide8785]

"And a drink i heard called poppers" is comedy gold

[@chinbosschinboss2484]

The best part is this creature couldn't even pretend that the beer tasted good for the commercial. Literally is such a bad actor. Had a visual And visceral reaction That you could Tell was negative After drinking the beer. Forget about everything else. This creature, can't even pretend to like the beer

[@Jadeee094]

I remember when my highschool got a female principle it was the same year they banned physical contact sports and tried to make everyone wear black shoes

[@Falconlibrary]

ELON MUSK: AI will wipe out the human race. ME: Quit getting my hopes up, man.

[@hcook1023]

This is the same type of woman who would tell you she has an amazing sense of humor, then is deeply offended by the first dirty joke

[@mchrysogelos7623]

well maybe humor - like beauty is in the eye - or ear - of the beholder. All humor is NOT alike. There is such a thing as humor without having to be "dirty".

[@planetbob6703]

12:33 "... any patron who wishes to voice their concerns..." Nothing says tolerance and open dialogue like kicking out everyone who mildly disagrees with you, right?

[@scooterdescooter4018]

"We will get Dylan to mince around the room" caught me completely off guard

[@erisi236]

oddly enough if they had made a commercial of Kid Rock shooting other beer brands and then drinking a Bud it would have been perfectly on brand

[@jackall-trades6149]

"If I walked out into the urban ether and saw one of these blue-haired burn victims in real life, I'd assemble the villagers and drive it back into the Black Lagoon." -Razorfist