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On 22 September 1955, ITV, which then consisted of just two on-air programme companies - Associated-Rediffusion (London, weekdays) and ABC (London, weekends, subsequently known as "ATV"), launched with this film. Presumably it was preceded by some sort of identification / start-up and was followed by switching live to the Guildhall, London for speeches from the great and the the good, followed by a meal of watery greens, over-cooked beef and small sherries in very large glasses.