J. Cole's apology to Kendrick Lamar creates a larger question for Hip-Hop

J. Cole's decision to not engage in a rap battle with Kendrick Lamar raises the question of whether battling is necessary for greatness in hip hop. This conversation explores the idea of redefining greatness and the criteria for success in the genre.
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⏰ Timecodes ⏰
2:36 - J. Cole's history of apologizing
3:51 - The growing popularity of mental health & how that impacts re-engaging spaces
4:29 - War is necessary in hip-hop
5:02 - "7 Minute Drill" was a temperature check for himself
6:29 - J. Cole & these gun bars
7:37 - Does disengaging from war disqualify anyone to be considered great in hip hop
#JCole #ArmondWakeUp #KendrickLamar
About:
My name is Armond WakeUp. I'm a connector. I'm a communicator. I'm a curator. I'm a creative. I like to facilitate safe spaces to explore context & provide nuance to new creatures.

[@hurmaindar]

This apology will definitely age well. He proved himself to be a bigger and mature person

[@tylermanning4321]

War in hip hop was about calling out transgression not tearing down accomplishments Cole understands the difference.

[@linuxd]

This 💯 there's the sport and the war. Enemies are different than any other relationship.

[@mrAPchem]

One thing that virtually nobody seems to have caught about Cole is that not only is he not afraid to compete, but he is quite specific on how he competes with other rappers. He competes by having the best verse on a song that they do together. There's so many bars stemming from KOD up to MDL where he talks about not getting smoked on a song or cooking other rappers on a feature. Again, the earliest example I can think of is the video for "Middle Child". Has anyone actually listened to the man??????

[@blahhhhhhh154]

👏🏿👏🏿👏🏿

[@hereallyfast]

But when you're talking about Drake and Kendrick, it's a different type of beef and style he has to come with.

[@juliustaylor9920]

​@@hereallyfastno, thats the thing. He shouldnt have been involved in their beef at all. Kendrick is a lame for dissing cole when they had no beef.

[@carlo.notcarlos]

Exactly. He also said "if he smoke a rapper it's gon be legit" so the fact that he ain't feel no way towards Kendrick is why he felt lame for making the diss.

[@thabangmotloung2031]

this kinda aged well cause its a bloodbath now

[@jaredtait2955]

No cap he already saw what it was and was like you know what I refuse to battle a friend especially when Dot didn’t really diss him in the first place. I hope everyone talking about this just hip hop this just bars sees what it is. Dot and Drake really don’t rock with each other and it’s been like that for a long time. It’s impossible for this one to not be personal which again is why he bowed out. He smoke niggas on tracks and proved that by holding his own on Pi he not ducking smoke he’s ducking drama and I applaud him for that.

[@ArmondWakeUp]

It got super out of control in a hurry

[@daShadoSage]

​@@jaredtait2955he also ducks smoke. He ducks both. It's ok. He can be a lord in his feifdom and welcome all who wish to enter. He dropped out if the game of thrones and that's also ok. Now he can be a witness like everyone else

[@NathanielMarotta]

This was absolutely amazing.

[@tankgreenthumb7979]

Aging well already shit got personal FAST

[@ArmondWakeUp]

🤷🏾‍♂️

[@Mackmicheals]

Drake doesn’t rap about guns in back to back why did Cole feel he needed to? If you the best you can make anything sound hard.

[@danielmcintyre7405]

Because he's a gun bar rapper. He's been using gun bars since he first started. This ain't new

[@scumpergumper]

Drake does tho??? Do you listen to drake???

[@Mackmicheals]

@@scumpergumper In back to back?????? Where

[@nhinged]

Because he wants to

[@J-Hue]

Kendrick did it too with "hope they came with 3 switches." And "ww snatching chains and burning tattoos." It's all fair game at that point.

[@jeezie80]

You obviously are a listener of Cole. With that being said, he's always rapped about MC's lying about who they are. I think this was a conceptual EP where he's rapping from the average MC's perspective. Everything is cap. He drops a few clues in his bars, like when he says he doesn't care about lying once he learned everyone was a fraud, and he forgot he was J. Cole. I'm surprised no one has picked up on it. I will say this though, you can't ask for smoke and then stop, drop, and roll soon as you see some seep under the door. It's unfortunate because the fall has been swift and unforgiving. I can't take him out of the big 3 like everyone else, because his pen and his rapping ability can't be taken away. I do however, have a conversation starter. Listen to Fire Squad and interpret the end of that song. Seems to align somewhat with his recent decision.

[@CiaraInTheBonusLIVE]

That's a fact. I've thought to those songs and bars as well. This is a lot more in line with who he's been telling us he is recently. You can hear how conflicted he was about feeling like he should care about competing for the #1 spot since Born Sinner and Forrest Hills Drive.

[@E1evenDegrees]

Well said

[@jeffjohnsonization]

I appreciate this comment so much. Been rocking with Cole since day 1 and Fire Squad hits very different now. 🤟🏾

[@Braillionaire]

Yup! I felt the exact same. Those bars of "There ain't no more crowns" on Fire Squad keep ringing out in my ears.

[@kibasakamaru]

Ok. I did my research and am finally caught up. I'm not disappointed that Cole walked tge diss back. I'm disappointed he couldn't compete with a clear conscience. Nobody forced him to write those lukewarm bars. I wish that he really wanted to compete and was able to find a way to do it that was still on brand but was razor sharp. Actually prove his big 3 boast with skill. Skill I think he has. But he permanently knocked himself out the running from the sport of hiphop but not the craft of rapping or the overall culture of hiphop. That's just my take

[@Mackmicheals]

It’s all hip hop

[@jameslight4391]

He's still hip hop

[@jordananthony5882]

His diss "bars" wise was 🔥🔥 energy was lukewarm He can but it's not just him. More ppl in this generation need to learn it's ok to STAY IN YOUR LANE

[@ComputerAgePhilosophy]

"But I do think that time is going to be veeery very friendly to this decision." YUP

[@josuepacheco8459]

The greatest battle is the one against oneself and J Cole won that!

[@ComputerAgePhilosophy]

~f**k a rap battle, this a lifelong battle with yourself~

[@odytrice]

We clearly aren't ready to have this conversation. But everything you said in this video was 100% accurate

[@EZIEKIEL26]

Cole was talking big ish for the pass five years about him being that guy and bodying anybody who step up to challenging him. Then Kendrick had to remind him who he was. The diss track Cole did was recycled bars that didn’t hit like he expected it to, and he didn’t believe half the tuff he stated in it, hence why his spirit was in limbo. HipHop is about competitive bars. If you’re not built for it, don’t pop off. Let him be on his spiritual journey, but he better stay in that lane only. This wasn’t about no “bloodbath”. This would of been the safest battle ever in HipHop history, and we got robbed of bringing the spirit of HipHop back for the first time in years.

[@kj_H65f]

100%

[@Patrick-tk4cg]

How do you know it would’ve been the safest in history? You dumb bro. You forget that Kendrick is a blood outta Compton? You think it’s just something that’s tied between these two individuals and them alone? They got people on both sides. Both sides where someone would take offense to “something” eventually. When they see each other. Any of that. You act like you know these people and how things will play out. It didn’t feel right for him. So he took it back and scratched the diss off of his latest drop. YOU ain’t hip hop because the fact that you are saying the “safest” in history means you KNOW how shit get down. Until people come together. You don’t know how anything would’ve played out. You don’t know who people be around and who they know. Learned that a young age my boy. You prolly grew up in private school or sumn

[@traphard911]

I respect your opinion but it's not a fact. Someone will get hurt off personals.

[@joeficent50tvreactions71]

J .Cole is still the best among them 3. He’s better than Kdot and Drake. Just because he refused to engage in a beef. So are they telling us that to be on top you have to beef? This is exactly why rappers die all the time. People like to see people die, it’s drama or a movie to them.

[@EZIEKIEL26]

@@joeficent50tvreactions71 That’s to be determined. He bowed out. I had him at 2, and K-Dot at 1. Drake is nowhere in my rankings.

[@DJMoore82]

Man. What a fresh and different take of this. Enjoyed it, and will check you out again. Much love ✌🏼

[@ArmondWakeUp]

Appreciate you watching

[@jordananthony5882]

That slap box analogy was 🔥

[@ArmondWakeUp]

🥚🙏🏾🤝🏾

[@linuxd]

I'm seeing a divide between those who think it's absolutely unacceptable to back down vs those who see it differently. Sometimes it takes wisdom to make that decision. And each moment is different.

[@tjmorake2743]

This video quickly aged well😂

[@tyfreedmen9721]

Cole told everyone he was conflicted about going at Kendrick. I don't know why people are confused about why he changed his mind. It's obvious Cole is a top-tier lyricist/MC & could go bar for bar with Kendrick if he really wanted to. His higher self decided over his braggadocio side it didn't sit right in his spirit.

[@maskedlipsnatcher]

people don't listen to what artists say they just hear the beat that's why it went over their heads

[@jordananthony5882]

THANK YOU! Ironically this is showing us how this generation thinks. They don't

[@sbodahandsum8055]

You coping

[@kuromori_6472]

Best take I've heard about this topic! Subscribed!

[@ArmondWakeUp]

I appreciate this, thank you 🥚🙏🏾🤝🏾

[@kimzziereenee1638]

New subscriber here and possibly patreon too!

[@stillwteve]

that was sooooooo good bro GREAT POINT!!!

[@jarrickhillery8664]

Thank you for representing the Noname situation accurately. I'm very critical of Cole's handling of the situation, but I'm tired of people pretending Cole wasn't obviously a target of Noname's original post and Cole just came at her randomly. And people are acting like Cole was viciously dismantling Noname when he was really big brothering her like he's always been known to do (which was still inappropriate in this situation). I feel like people don't have to be dishonest to critique Cole for the Noname situation.

[@MargoWatchesMovies]

Welp……you called it 🤣🤣🤣🤣

[@haideramaan3051]

Damn bro was right!!

[@BlazerFury01]

Well put

[@Losochill]

FACTS! All facts, but JCole still got my stomach hurting 😂 2-6 we still up! Dreamville stand up! NC to NY and all over the world the Ville ain’t going nowhere. 💯🔥💪🏾🔥🐐

[@xecreth7211]

well it already is aging well 💀

[@deejames2257]

Good stuff

[@Bass_no_Treble]

Despite his okay rapping skills, he will be forever known as the rapper who folded. A rapper who didn't stand on business.

[@jordananthony5882]

Says npcs

[@joeficent50tvreactions71]

No he won’t. This has put in on the top in the long run. Right now the world is feeding off of negativity; but there will be at times when the world would go positive. J .Cole is still the best among them 3. He’s better than Kdot and Drake. Just because he refused to engage in a beef. So are they telling us that to be on top you have to beef? This is exactly why rappers die all the time. People like to see people die, it’s drama or a movie to them.

[@CircumstancesNeverMatter]

It actually did age well 🤣

[@jephthahadofo2586]

fire squad lyrics come to mind

[@ReyHugoTelevision614]

Great observations; Kiss vs Beans was legendary those times take me back to buying Mixtape/CDs every week at the corner store, which has now been gentrified into a Frito Lays plant here on Columbus 😂

[@Prophetgoodwin]

Man I wish you could have elaborated on when he said "the world wanted to see blood" Like bruh, it ain't that deadly to throw some jabs and gas yu self up 😂

[@RandomDude-ui4cp]

Biggest cop out I've ever seen in hip hop. Bro went from being the biggest hip hop head in the game to a mainstream casual claiming that battle rap is about blood and violence. Can't make this shit up. What a hypocrite.

[@zachshack9690]

He wasn't saying literal blood like murder. He meant lyrically like people were hating on Cole and hating on Kendrick and wanted Cole to really tear him apart. He can't come with the lyrics and energy of you're trash you're music is trash you're a small man etc. and hit him with lethal and personalized diss tracks if he loves the dude and values peace in his life and spirit.

[@ShirleyTimple]

​@@RandomDude-ui4cpis that why actual bloodshed has now occurred in this beef? Just songs and ish, right?

[@bucballzy]

6:45 amazing breakdown seems totally plausible

[@ArmondWakeUp]

Thank you

[@NATHI9320]

Competition nd beef are 2 things.. renegade Jay nd Em was healthy rap jayz nas was toxic beef them dudes will never get along.. no such thing as friendly war😅

[@jarrickhillery8664]

I thought Jay and Nas were cool now.

[@NATHI9320]

@@jarrickhillery8664 its just mutual respect now.. Jay smashed nas baby mama jst to taunt him in a song... Would u forgive that?

[@Mbewelani]

As a cole Stan i can't stand people giving cole the cope out...am like cole (am nice as fuck) but if I feel disrespect I better check you...

[@Blackflame-jl7pf]

UPDATE....J.cole was right. Of course, i knew he did the right to begin with because he followed his intuition. Even though initially i didn't see it as anything other then competition, but when he said he didn't feel good in his spirit i understood. i still think competition healthy if used properly, but in rap beef it goes to show that there are no official rules to this. And if there were, rules can be broken because of how egoistic the individual is. J.cole is still a highly competitive person, but it's a more evolved version of competition. He chooses to be the best he can be in his rhymes and challenges others to do the same. Either way, it just goes to show that if it doesn't feel right, don't do it. Your decisions may not make sense to others, but your intuition has a higher knowledge that alot of people cannot understand at least at the moment. Glad people are seeing this now and seeing the message.

[@kenjidoesstuff6347]

Sucks J.Cole basically looses his shot at the crown, but I know Homie training up J.I.D. to be next up for it!

[@ArmondWakeUp]

Expecting big things from JID this year

[@mannyventura7293]

Well this video is actually aging well as well

[@alexdrysdale2678]

J fold talked all that ish. Bout the goat and suning mofos. And humbling kenny on the beat. Then apologized. Bad look

[@chicangeorge]

This is a great take on the apology. I like how you pointed out his track record of being the “every man/blue collar ” emcee of hip hop. This is definitely a multi layered issue.

[@ArmondWakeUp]

Absolutely bro, I just want ppl to be willing to comb through the layers.

[@undeniablySomeGuy]

Damn, it really did age well.

[@amandasutton4056]

Yes!! I have been thinking a lot of the same things. I have a huge amount of respect for J Cole and for his decision to be true to himself irrespective of the consequences, that takes strength despite the way he is being portrayed as weak. When i was listening to the album i was thinking too how full of shots it was and trying to reconcile the two things..and i think you may well be right, it is a persona, a way of being and talking that people are expected to put on...ultimately as you say perhaps in the future there will be recognition that greatness can be measured in many different ways in hip hop..i feel like that would be a great thing

[@ArmondWakeUp]

Well said, thank you

[@hezekiahreactzjudah3158]

“ but rather then place it on his head as soon as he grabs it.. poof ! Boom ! POW ! Just like magic .. the crown disintegrates and falls to the earth from which it came! It’s done.. ain’t gone be no more king. Be weary of any man that clings.

[@Shanekidd86]

The interesting thing about Cultures they’re dynamic, not static. People in the culture can evolve it. If Hip Hop is about free expression and social commentary what happens when people realize a different way to do things? Being Battle-tested is a way to show greatness but is it the only way to show greatness? I think Styles P saying he did something brave was note-worthy.

[@amandasutton4056]

Love this comment

[@ArmondWakeUp]

This is all facts bro

[@thabomashale6728]

if you want another way of showing greatness, then stop sneak dissing, stop saying I'm the greatest because people will challenge you, people will call you out. the only way hip hop can move from showing greatness by being battle tested. people like Drake have to stop with the sneak dissing that's all I'm saying, J cole gonna have to have no track in fall off where he says he is the best, or he is gonna keep getting called out and not responding because it's not right with him spiritually

[@seanthornton726]

Culture is also tradition. And art doesn’t change. What changes is our perception of it. And without tradition, Our artform is a flock of sheep without a shepherd. HipHop culture has always been a gladiator sport. Artful combat. Be it B-boying, MCing, Graph Writing, or Turntablism. Each of these pillars believes. There is always competition. It can be direct, or it can be indirect, and you should always be prepared with a plan to fight it...

[@Shanekidd86]

@@seanthornton726 Curious Sean what do you mean by Art doesn’t change? As in the style, philosophy, or something else. Just want to make sure we’re on the same page before we dialogue

[@fabriceras9562]

This did in fact, age well

[@germanrudecindo3382]

8:13 This part is very well said, not too many people are willing to "destroy" their own career for their own mental health, is very usual to fake a beef, but he just can't bring himself to do that fake stuff, I personally believe that there isn't the necessity to be "at war" or beefing, offending and dissing each other just to prove how good mc you are, there's the song PI for example, like let's get into a beat and let's throw bars to test our capabilities, war is not the only way to prove how good one is imo

[@neeks_00_51]

Damn well said and tbh j cole in my eyes is a monk straight through. He honestly if he REALLY wanted to could do all that he was stating but my man is THE THERAPIST his best bars were about subjects unrelated to hard, hood beefing shit. 💯 he's always been an artist that I will listen to his music to relax and vibe with almost poetry like flows. He's still my favorite hiphop artist. I know what my guy can do and im here for it no matter what . Vibe on thu cole you still goat to me

[@joeficent50tvreactions71]

J .Cole is still the best among them 3. He’s better than Kdot and Drake. Just because he refused to engage in a beef. So are they telling us that to be on top you have to beef? This is exactly why rappers die all the time. People like to see people die, it’s drama or a movie to them.

[@Darthvador44]

Greatness in hip hop is not determined by diss tracks. The artist body of work does. Beanie and Jada kiss battle was an awesome one. When asked who’s the greatest rapper or your favorite nobody is considering diss tracks to choose who that artist is for them. So chill on say Cole removed from big 3. To me he above them because he a real one from where I’m sitting. Y’all can say otherwise but I’m sure Cole actual numbers will tell all.

[@DJ-ll9hv]

Cole should’ve never did those recent songs with Drake or went on tour with him. He’s been acting out of character ever since, any real Cole fan can see that. Cole is a fan of Drake and Kendrick and knew he never wanted that smoke so he acted out of character and regrets it. Cole did the right thing and people will get past it eventually but Cole needs to decide how he wants his fan to see him going forward. He’s definitely conflicted at this point in his life right now and needs to heal spiritually

[@202_boxinglife8]

My issue is what Cole did contradicted a large part of his catalogue and rhetoric for over a decade. And if I’m being honest, his apology did not feel sincere. He wrote a rap over two beats, got a bad response outside of his core audience and then he backtracked.

[@cedbruise3751]

Finally someone gets it you can play around until someone hits belong the belt Words can hurt and even kill so stop playing dumb ppl..

[@cedbruise3751]

And he knew drake going in dropping low blow bombs

[@stylezworld4016]

J.cole and his Dawgs know it doesn't seems right for him to apologize to Kendrick after the rebuttal but trust me, I believe it's an avenue for him to grow his polarization in the rap game... and deflect the Diddy saga (it's a system) Everyone would want to hear what j.cole have to say next and he might win a Grammy with “the fall off”

[@bolder2009]

Didn't he just say that he didn't care about the Grammys on 7 Min Drill🤔🤷‍♂️

[@jarrickhillery8664]

J Cole does not like Diddy. He beat his ass (over Kendrick) a decade ago. The idea that he would actively try to deflect from Diddy is laughable.

[@BCMDEEDUB]

Everyone is making this ish a bigger issue than it has to be. Hip Hop the culture and rap the genre has always been about the top lyricists sparring and battling period. All this other shit is not relevant. Sounds like excuses cause people are scared to compete.

[@lovechild1024]

He should have conceded BEFORE he dropped the diss. He know what he doing.

[@memuno6281]

You make good points. The potential for the Fall Off to be must hear is low. He’s a great rapper but he’s soft.

[@Mackmicheals]

Ppl were shitting on him and he got shook its that simple

[@izayuh3828]

Goated MCs that aren’t battle tested: lil Wayne, Scarface, Andre 3000, killer Mike, black thought, mos def, Talib kweli, etc. Rap beef is an unnecessary and toxic part of our culture.

[@ArmondWakeUp]

I would disagree that these MCs aren't battle tested. they've all attested to battling on the come up locally + in ciphers, etc. that's not as important for newer MCs to experience. just not battles on wax.

[@husslewestbrook4813]

Idk bout yall but I feel like Cole made that diss because he misinterpreted Kendrick's verse, but then realize the Kendrick verse + future song was rooted in the "Drake drama" mess. I could be wrong tho

[@dominicharris5489]

youre being too real for small minded people bro. many fans with that overdramatic outlook and perception of competitive hiphop will not be able to get this through their heads. everything is about being ignorant and being tough to rap "fans" to the point that doing what cole did somehow impedes on rap ability or your ability to be the best rapper. never mind all the albums and classic verses he has put out, he cannot be top 10 because of the apology lol, which is totally and utterly idiotic and stupid

[@RandomDude-ui4cp]

No it won't. Until his apology, Cole was the biggest hip hop head in the game. If there was anyone who should understand the sport of battle rap, it should have been him. Instead, he all of a sudden acted like people wanted violence and blood, when it was only friendly competition. Cole better keep his peaceful energy for all of his new songs coming out.

[@jarrickhillery8664]

I think he understood that when he dropped the diss, but found out what was going on between Drake and Kendrick was a lot deeper and more personal than what he was willing to get into.

[@ShirleyTimple]

I'll counter that with meet the grahams...

[@supreem_35]

Great analysis. Well put. I like what you did there.🫡

[@drwalka10]

J Cole really smacked K dot in the face with a diss track and apologized immediately to get away with it with no retaliation ... and people like this guy somehow praising Cole I DON'T GET IT

[@thabomashale6728]

that's because they are a looking at it from human perspective not from MC perspective

[@RandomDude-ui4cp]

THIS is the reason why that apology was a b*tch move. Not because he doesn't want to battle with Kendrick, aka. his 'friend' that clearly doesn't care about him as much, but the fact that he already created and released a full diss track, that will be on the internet forever. You don't constantly claim to be the greatest boxer in the game, step in the ring, punch a niqqa and then quit when he's about to swing back. Trying to look like 'the bigger man', when all he actually did was begging Kendrick indirectly to not knock him out. Truly pathetic.

[@spiritualgangstallc]

Did Jesus concede? Asking for a friend.

[@Smokiee420i]

Then apologize after the hard hit 😂😂

[@norfside9173]

I feel you homie then Cole can’t be with the I’m the best rapper talk I don’t want to hear that from him anymore

[@ArmondWakeUp]

100% & what’s crazy is, The Fall Off is likely finished & ready to go. & probably has a bunch of “I’m the best” raps

[@duboiss.p.i5985]

So why spend his career making CONTROVERSIAL STATEMENTS LIKE HE THE GOAT AMD THE BEST ON A VERSE it’s completely comical how y’all turn everything into a kumbaya moment…. it’s so dam soft and why the culture is dying… when did competition get demonized it’s corny so if that’s the case let’s do away with EVERYTHING FUCK EVERY COMPETITIVE THING zzzz the world will be unfuckenbareBle …..

[@scifi1395]

J Cole fans are the problem. He is taking accountability while they are making excuses. They can’t except the fact that their favorite rapper has never been the best, and now he has given them no choice. No different than your favorite team that loses every year…

[@jordananthony5882]

Jcole not saying he not the best or can go "bar for bar" with anyone. Clearly we've already seen n heard it which made him who he is and where he is today. It's like what dude says who and what Jcole represents and the slap boxing your friend analogy.

[@kool4209]

Jfold is done.......

[@Brickbrickbrickinthewall]

Sorry Cole and Cole fans 😅 that was ugly

[@jacobl.s.9467]

JFold ended himself in front of all of us 🤣🤣 Embarrassing. Possibly most embarrassing moment in rap. Ever. The title is COPE^^ JFOLD went out terribly sad and pathetic for a guy who's been talking shit for years and years. A hypocritical coward is what he showed himself to be....

[@ShirleyTimple]

You were saying...😅

[@dj1835]

Man you giving us a big Nothing 🍔! Cole should’ve stfu 🤫 and minded his business but he said he was Ali!

[@jordananthony5882]

And he is

[@dj1835]

@@jordananthony5882 🧢

[@dj1835]

@@jordananthony5882 Big 🧢!

[@jordananthony5882]

@@dj1835 you right it's Drake. My personal favorite just Jcole. But 1 thing that is fact is it ain't no facts just personal preferences

[@dj1835]

@@jordananthony5882 that’s 🧢! Kendrick is a better rapper than both that’s why they’re bums! 😂😂😂

[@Nick-kk9ei]

BS! Hip Hop is Hip Hop. He folded.

[@medinaw94]

The copium is real, kdot 1-0, fuck the Big 3

[@yemoochy9553]

S%#* Kendrick went to therapy too. But when it's time to Box man how you not gone Box to little Brother to get better wtf Cole just damn near confused hip hop

[@rossm2850]

I didn’t perceive it as Cole conceding. It seemed opportunistic. He had weeks of sitting on that diss song to decide to be the bigger man, but no, he likes the theater. He likes the sport. And by rolling over immediately after dunking on Kendrick, he’s backed Kendrick into a corner. If Cole were really trying to concede, he’d give kendrick time to respond, then bow out.

[@coryjackson6944]

This doesn’t even sound logical..

[@mckenzieutumapu6475]

No sir.. there is confirmation that Kendricks side has dropped a diss and drakes side has dropped a diss.. and apparently its UGLYYY... my take on all this is, knowing Drakes ass, he prob got too personal and Cole heard it and was like.. nah fk this I'm out bro.. and apologized.. Because this shit gon be WAR

[@mckenzieutumapu6475]

kzbin.info/www/bejne/iH2ThmdteLyhedUsi=8s3ssk6g-amHtbu2

[@drwalka10]

"He had weeks of sitting on that diss song to decide to be the bigger man" My thoughts exactly

[@ArmondWakeUp]

How do we know he had weeks to sit on the diss? When did he write it?

[@dorischikwani3281]

He just soft. Stop Gassing it jeez

[@ShirleyTimple]

Yeah, this comment aged like milk😅

[@tdmidas289]

This only ages well if tde and ovo campa fight if not it's forever pussy

[@sbodahandsum8055]

I highly doubt it we will always respect his talent im sure but his in third place forever now... no rapper has ever bowed out of a beef he ruined the competitive spirit of rap

[@franklinauguste415]

Cole done my g It's over 😂

[@ReyHugoTelevision614]

There is only room for one Jermaine/Germaine in Hip-Hop, and thats Germaine Williams aka Canibus

[@Eastnewyork2106]

F u mean It will age well jcole is done

[@ShirleyTimple]

You sure about that? 😅

[@richardfitts8400]

Oh stop it it’s all a silly fake game and so is his fake humility I know very lil about Cole and his music but I could always tell he had a sweet side