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Jackie Chan, in support of effort to save the endangered Irrawaddy Dolphin in Myanmar from lawless electro-fishing, made a short film to plead for the stopping of such illegal activities. The iconic action star is very popular in the country and thus his calling can be very effective. The film launched in Myanmar beginning April 1, 2015 through social media and is organized by the Hong Kong based China Exploration & Research Society (CERS) in conjunction with First Myanmar Investment (FMI).