Jaguar Boss Defends Rebrand! "Vile Intolerance" From Customers

[@3879keith]

calling your customers Vile and Intolerant isnt going to end well for Jaguar

[@stephenthomas1492]

AS IF we care what they call us at this point. It's a badge of HONOR. That tactic of forcing crap in front of us and blaming us for not liking it has failed MANY companies. They just can't admit their DEI hires are trash and it was a DUMB move to hire them in the first place. They believed that lame identity grift.

[@secondchance6603]

Jaguar: "It's not just the cars it's about our Transmission.

[@LukeJohnson-tw5bo]

The economic tsunami coming, they don't care. The message is more important.

[@rafthejaf8789]

That's jaGuar! 😅

[@ShaneMcGrath.]

Here is an idea for one of you out there to make some money, Make a channel similar to "There I fixed it" but instead of deliberately ruining it and making it funny like they do on that channel, You use A.I. to re-do these stupid adverts and make them extremely enticing.

[@LostCauseClown]

Wokeness is Psychosis.

[@grimdicer152]

We are at the end of woke era. Jaguar couldn’t have picked a worse time to shift their brand🤣

[@CellUnlockExpress]

Clearly they couldn’t read the room (world)

[@blockmasterscott]

‘I know huh? Don’t they have focus groups? I just cannot see how they can miss seeing the shift in customer demographics.’

[@CellUnlockExpress]

@@blockmasterscottwith all the catastrophic failures of Bud light, target, tractor supply, John deer, Disney, etc losing billions directly because of woke targeted marketing you wouldn’t think a focus group would be necessary but it seems common sense has become even more uncommon

[@oscarborjajr1176]

I don't think it the end of the woke era yet. As long as there compaines like blackrock, and others like them and they will still push this message. However people are waking up and had enough of this crap which is a good thing

[@carnivorehitman]

This!!! Esp. considering the automobile industry already has plenty of challenges as it is (resulting in adjusted guidance for BMW, Mercedes, etc.)

[@nooctip]

He's right,. I don't tolerate stupid garbage.

[@laser__unicorn]

Came here to say that. Also, people should have never tolerated this bs in the first place, this is how we got here.

[@ShaneMcGrath.]

I bet this advert isn't aired in Saudi Arabia and other countries in the region. Go on Jaguar, What happened to being bold and brave?

[@ArnoldJudasRimmer..]

​@@ShaneMcGrath.All of these people, can all get the chance to be really 'Stunningly bold and brave' on the front lines...when ww3 kicks off.

[@JurassicRod]

Standard response. Attack the customers you're already alienating with your out of touch marketing attempts which focus on minority ideologies rather than selling cars.

[@stephenthomas1492]

That must be part of the DEI handbook. I imagine it just has one word : PROJECTION.

[@fookorf]

@@stephenthomas1492 you don't understand what DEI is because you're another pot bellied, washed up, self pitying waster.

[@cafemm]

They could literally have done an add that didnt change anything and whose whole message was "Jaguar. Our cars are for stylish and classy people. Our cars are great" Maybe it wouldnt have been the campaign of the century, but at least it wouldnt have dragged jaguars name thought the mud,nor would it have insulted all sane people

[@rickagfoster]

"The customer is always wrong"... brilliant business logic.

[@Fulgrim2]

It’s not intolerance, you guys made a crap advertisement.

[@kevinhabener1279]

Words taken right out of my mouth.

[@jakedizzle]

They cry out in pain as they strikes you.

[@nbgoodiscore1303]

Who cares? They can't do jack. Let them rant all they want

[@jimmyjack7083]

I am intolerant toward the woke and I don't care if they don't like it.

[@KlausMingo]

It's intolerance for garbage ads.

[@manoz6194]

Sooo predictable lol. Good luck selling products Faguar

[@Jza-GZa40k]

Can’t wait to buy the Type:LGBTQ

[@kylemylo3776]

Neguar

[@ArnoldJudasRimmer..]

​@@Jza-GZa40kwhen you hit the button on center of console that openly is emblazoned on it 'LGBTQ BUTTON PRESS HERE!' When you do that the lights inside, and outside the car flash in a rainbow flag of gayness....to announce your pressence to the world.

[@Jza-GZa40k]

@@ArnoldJudasRimmer.. We turn into transformers!

[@kenc4104]

Going woke, when everyone is is moving away from woke, and going all electric when all auto makers are moving away from that too. Priceless

[@franglais-riders]

100%!

[@LittleKitty22]

Stupid is as stupid does...

[@razor6552]

​@@LittleKitty22 Stupid is as woke does

[@ThuleXul-SolDomzdei]

​​@@razor6552Woke is as stupid does

[@Louey_]

They went from not selling cars to not selling even more cars

[@Syptah47]

😂😂😂

[@ArnoldJudasRimmer..]

Truly the ad campaign of the century...

[@Phoenix14-q4m]

Yes, I'm intolerent of this sort of crap being shoved in my face constantly.

[@Jaime-eg4eb]

They want to target "younger, wealthier customers". Someone should tell him that due to the housing bubble and other preventable disasters the younger generations are completely broke.

[@Syptah47]

Pretty much. Plus the younger generation want Mercedes Benz, BMW and Audi. Not an old farts Edwardian front room on wheels! 😂

[@Jaime-eg4eb]

Plus didn't they double their regular prices when they launched their new EVs? Great thinking all around 🧠✨

[@Fiasc0Z0rus]

And tell them that most wealthy people are conservatives......wokes are broke blokes....

[@razor6552]

Biden's plan for more prosperity- Tax tax tax. Bring in millions of illegals to create a housing shortage to raise rent and the price of homes due to supply and demand Slow Oil drilling, because everything goes up when oil prices rise

[@MudkipWithShades]

Most predictable and expected strategy ever. Looking forward to Jaguar going bankrupt with a shocked Pikachu face.

[@BalrogUdun]

With the full shift to electric already was

[@daidavies6210]

If im being intolerant then as of February 28th we are No longer leasing our 34 Jaguar Cars for our sales teams and financial advisors. We have leased these Cars for over 12 years,

[@brianpreval5602]

Unfortunately they don't want your business any more, so it no threat to them, their target audience is now DEI woke transgender mob!

[@druid4835]

Jaguar is having their very own bud light moment

[@bepresentnow]

Jaguar is completely toast now. They'll be filling for bankruptcy soon.

[@oatlord]

"Yeah, so what we do as a company is, we'll hire a bunch of weirdos to be the face of your company and then insult your long-term customers to ensure they leave. So... ready to get started? "

[@LittleKitty22]

He has succeeded. I know several rich old men that got a Jag. They are all getting rid of them...

[@brianpreval5602]

They have finished totally with their 'old' customer base - unless you want to be like the people in the ad!

[@5150show]

As Matt Walsh said , from luxury to lunacy

[@TheUnFairAdvantageCrypto]

imagine owning a jag dealer franchise and seeing this, KNOWING what its going to do to you and your bottom line and having zero say in it. i would be PISSED OFF

[@Jag-leaper]

They already are as they have no new cars to sell if you cannot go into a Jaguar dealership in order a new anything

[@JeremySayers38]

I went to a Jag dealer in Hendon and was treated like crap and unwanted. Got into a online argument over how I was wrong and not treated rudely. Yes the salesperson said I was wrong not that they should try and win me back. I am not talking ass kissing just not treated like a pleb. FU Faguar.

[@tantona9315]

​@@JeremySayers38FAFO.

[@Puzzoozoo]

I live in Warrington, England, and my home town has a Jaguar dealership, I'll keep an eye on it to see if it closes.

[@Edward-bn2vw]

Wendys will probably have the land for a drive-thru.

[@fredo1070]

Jaguar Boss still thinks it is 2016.

[@bicyclelife7088]

Woke didn't even sell back then.

[@fookorf]

@@bicyclelife7088 woke = facts. Your worldview is fragile isn't it...

[@thelastredcoat1662]

@@fookorf "Facts" is not a word most people would associate with "woke". "Feelings" perhaps.

[@BradArmstron9]

2012-2015 I feel it peaked. We had Trump for 4 years till 2020 where it slowed, but got angrier. It reared its head again in 2020-2021 with the global event but this time was incredibly tyrannical and now its completely dead because they have lost support of 70% of the population.

[@Eogyu09]

Mental illness 😅​@@fookorf

[@mattd2275]

Its the long serving Jaguar engineers, mechanics etc i feel sorry for. Loyal to the company and proud of the brand. This is an absolute kick in the teeth for them. Outrageous decision-making. It makes zero sense.

[@Syptah47]

If I was them, I would be looking you go and work for a quality car company overseas .. Trabant comes to mind? 😂

[@matthewchewning3822]

These types of people are what is wrong with society.

[@razor1uk610]

..they are agents of Post Soviet Communism's continued war with everyone else, and Wokists usually do not know they are the Manchurian Candidates.

[@libertytrailers3105]

I’ve always loved Jaguar and have been privileged to drive and own one for many years. So saddened by this woke crap. How to ruin a storied brand

[@chadakoin1]

They appear to be The Village People from Uranus.

[@Orpheusftw]

I'm _definitely_ intolerant of this shit.

[@TheZodiacz]

Jaguar are owned by Tata Motors. Their stock price is going downhill fast over the last 6 months. In July it was at 1161 rupees, now its at 776 rupees. Almost 40% loss.

[@fionnaitsradag5152]

Ah yes. Bring on the "You ist! You phobe!" recriminations. That'll help.

[@stephenthomas1492]

Indeed. They're welcome to call me whatever they like. I'm just fine with who I am and I'll not pretend I don't see what my eyes show me.

[@TheZodiacz]

Maybe Jaguar should refuse to sell their cars to right-wing extremists, like a florist in Memphis who announced she would not sell flowers to Trump supporters because it wasn't safe. Her shop is closed at the moment, and unlikely to reopen.

[@BradLad56]

There's an intolerance for stupidity.

[@Fistful2923]

8:38 "..attract a new customer base." This is similar to what ex marketing executive Alissa Heinerscheid said about her genius Bud Light ad campaign. It failed!

[@thomridgeway1438]

Are you sure about the spelling .... it wasn't Alissa Heinerhadaschittidea?

[@yassinefarah2423]

It didn't just fail, it completely cratered.

[@j0hnf_uk]

A, 'customer base', that a) don't have the money to buy such cars and, more importantly, b) don't exist, as their mindset is against owning such things.

[@gppsoftware]

And that customer base is less than 2% of the population. How is that going to make any difference ? It is one of those situations where woke individuals have got themselves into positions of serious responsibility in the exec team and are determined to push their work views on everyone. The shareholders should be stepping up and demanding an emergency meeting with a view to spilling the board.

[@Gnadab]

Blaming the customer, boy am I surprised!

[@brittainadams5960]

Yes but I doubt the haters are the. Customers at present the have no customers at all. They need new ones and let’s see if the car is any good

[@gppsoftware]

How come we still have people in management positions who believe that blaming the customer is a smart move ? I bet if it was THEIR company and THEIR money, they wouldn't behave like that. On the other hand, maybe they would and then demand Government hand-outs to prop it up when it doesn't work.

[@adrianvisentin534]

Woke people like my sister absolutely refuse to believe any view of reality but their own. "Stupid is as stupid does" and life goes on

[@razor1uk610]

@@philipdupont2308 ..those whom are that indoctrinated, are essentially Communistic in rhetoric, Fascistic in raging & outrage, and totally Incel in cancel culture-ing anything and everything that doesn't completely agree with their group-think and double-speak. Forgiving them when they happily would let you die or help in causing it faster, is no cheek to turn to the totally intolerant Wokists, a divide the West sub-sect of Putin's NeoSoviet/NuvoSoviet methods to destabilise the Western World with increased internal strife - just like United Russia Party has done elsewhere.

[@DarthVader1273]

I feel your pain. I have one, too.

[@chrisf8723]

my brother is the same way. theres no helping those that dont think they need help.

[@little_dandelion]

@@philipdupont2308 Forgive, but don't enable them. That's been the biggest mistake all along, for eons. Narcs don't change, until they lose everything they value. Power, control, status, wealth, attention. Even when they lose most of it, but just with 1 person they can control, or enough money to survive, they sustain themselves until they can bounce back and keep up with their rotten ways. You helping them out of misguided compassion, only prolongs everyone else's suffering once they get back on their feet to backstab you. Make quadruple darn sure they are utterly broken and committed now to change, before offering them a hand.

[@Puzzoozoo]

I have an older brother who as a VW ie3, and I'm just waiting till he gets rid of it.

[@spydermag5644]

They went full Bud Light. You never go full Bud Light.

[@nbgoodiscore1303]

Is this from "You've pushed the Goku button. Ya shouldn't have done that"?

[@razor6552]

Tropic Jaguar Going Under

[@razor6552]

Simple Jack must be Jaguar's CEO

[@razor6552]

"Our failed ad makes mm-mmmm my eyes rain" -Jaguar CEO

[@mrrostien]

“Yes we are intolerant now to this utter detritus” 😂😂😂 love your use of words.

[@jond5830]

Who else remembers the Jaguar commercials featuring Tom Hiddleston and company about a decade back. THOSE were commercials not only worth filming and re-watching, but they also advertised Jaguar proper.Those commercials positively represented the brand and England so much so that if I'd had the money at that time I would have bought one. Classy, masculine, sophisticated, and they had actually created a means to project oneself as a type of James Bond villain equivalent "bad-ass", because those gentlemen certainly sold the pitch. Praise GOD they rocked. And now, today, we get this crap . . . .

[@jmelia123]

Jaguar has blown the TRANSmission......sorry

[@mossadon]

Taxi for jmelia123 !! ;)

[@hifijohn]

If they had done some market research they would have learned that this would have been a disaster.

[@davidebbs6146]

I like being vile and intolerant to abject insanity. Jaguar doesn’t understand or accept its own position in the market and now deserves to collapse under the weight of rational and reasonable public opinion.

[@corrosiveabuser]

Looks like a Teletubbie's nightmare. - They never look happy do they, these spiteful mutants, or those directing them? You reap what you sow Jaguar, - in this case, utter contempt from your customers, just like the contempt you clearly have for them.

[@ShaneMcGrath.]

The only thing the advert did was have me trying to decide if it was some weird take on Teletubbies or The Wiggles.

[@sethkaicer319]

Jaguar sponsored by the makers of Bud light, Gillette and Harley-Davidson.

[@casualarrogance]

Don’t forget The North Face, Disney and Nike.

[@tantona9315]

​@@casualarroganceand Boots, and several gaming companies..

[@Syptah47]

Boots is dead every time I walk passed it in my town. Whereas Superdrug next door is doing rather well! 😊

[@nl3712]

And Disney

[@ThuleXul-SolDomzdei]

...And John Deere and Harley-Davidson and The Planet Fitness Gym(s) Franchise and The Doritos Company and (and most certainly so, too) as so many others, and others that didn't do it yet, but as some point, they're very probably going to do so and (very) highly, ...as well, ...😌, ...😬, ...😔, ...😕, ...😟, ...🙁, ...😵, ...😱, ...🥺, ...🤢, ...😥, ...😢, ...🤯, ...😤, ...😠, ...😡, ...🤬, ...💩, ...🤡🌍, ...💩, ...🤢, ...💩, ...🤢, ...💩, ...🤢, ...💩, ...🤢, ...💩, ...💩, ...🤡🌍, ...💩, ...🤡🌍, ...👹💩, ...🤡🌍, ...👹💩, ...💩, ...💩, ...

[@evalramman7502]

Corporations that attack their customers have the mindset of, say, Industrial/Corporate Feudalism. The local lord suppressing a rebellion of angry peasants, that sort of thing.

[@gppsoftware]

It makes you wonder how the management team ever got into their positions with such an obvious lack of training and skills.

[@sopor0]

Just sale your damn car!! NOTHING MORE!!!

[@brittainadams5960]

It to do that you have to tell people about it this is a very successful campaign

[@Wetsleevesagain]

Blaming me yet again. I’m used to it

[@marlisseporras3132]

for real😂😂😂😂

[@ShaneMcGrath.]

I'm sure I'm right on top of the list, Middle aged white guy with a bit of left over disposable income, Number one target these days.

[@bedfordshiremodeller4491]

​@@marlisseporras3132Funny how they,ve got nobody else to blame except themselves

[@arthurballs9632]

I'm sorry I ruined Star Wars. Paul Taasi at Forbes exposed me as one of the people destroying it.

[@josephdeluca7602]

They joined the Woke game so late it was already over.

[@tantona9315]

That grift was chased out if town by a mob with burning torches!

[@donnywilliams9494]

They didn't even have to be this terrible to fail. Going all electric already does that. They just wanted to make sure and went all in on the agenda.

[@ronpreece3429]

They never learned from Budweiser. I guess they’re going to go down the same destructive path.

[@KlausMingo]

The woke always double down on their stupidity. Faguar going bankrupt in 3...2...1

[@bassbunnylove]

I mean this approach works so well when people reject a movie or TV show, let's do it with high end cars!

[@champdynasty8992]

How dare they be intolerant to our intolerance.

[@meddlingmage23]

Pretty sure this was included in their presentation. If all else fails, we're gonna call them bigots. Idk if that still works in the UK, but in the US, that went the way of bud light.

[@Jag-leaper]

Goodness I need to go and watch a bunch of older Jaguar commercials and wash my brain of the garbage...... Remind myself of the men and women that built my car and what they stood for .......long live the leaper 🐆

[@ThuggaManeLaFlare]

they can blame whoever they want as long as they get lost

[@lascm5237]

Beyond arrogance. All gonna end in tears 🙄

[@radubradu]

Would the obligatory fat black woman even fit in a Jaguar?

[@andystreet4022]

He is the Boss because those vile customers have repeatedly bought Jaguar Cars.

[@stuartg5782]

Why does "inclusive" make such a point of excluding 95% of the population. An advert using the leftover scenery and extras from a Star Wars crowd scene is a weird way to promote a luxury car brand.

[@razor6552]

I'd say thet excuded 99.999999974 % of the population. Then insulted them.

[@DarrenClapson-nt9lq]

Right now as we speak, all major car manufacturers are rewriting their marketing plans to ensure they steer as clear as they can from what this circus has given us.

[@thelastredcoat1662]

They have been building the brand for almost a CENTURY - why would they not think that people would be at least confused by something which is so far removed from that which came before, that you don't even recognize it anymore? It's almost like they're blaming their consumers for "buying-in" to the image and branding that they have pushed for the last 90 years (as Jaguar). But like most things atm, they'd prefer to insult their customers and write them off as bigots so as to invalidate their opinion. If you're a narcissist, I can see the attraction of being a liberal and getting to live in a world where everybody that isn't evil agrees with everything you think, say, and do...

[@ereini0n]

I absolutely support being intolerant of whatever this is

[@thetalonsofwaynechiang]

So the Jaguar boss doesn’t like the valid criticism of his company’s new ad, and direction? That sounds extremely intolerant and bigoted to be honest 🤷‍♂️

[@razor1uk610]

..Indian [Goodbess Gracious Me over-toned accent]

[@SamuelBlack84]

When the reflection is distorted why blame the mirror?

[@razor6552]

Projection is rampant among the Left

[@vociferon-heraldofthewinte7763]

The customer is ALWAYS right. Period. Full stop!

[@ZolaRenard_01]

They looked like a tribe of weirdo

[@Parlimant_Strifey]

insane ones at that. Tell them to return to coming out at night....you don't have to put up with these people.

[@dalemanolas5994]

I'm just waiting for Jaguar to tell us all to go outside and touch grass.....jus like Doctor Who did.

[@douglasstrother6584]

An interesting ad for make-up & art supplies.

[@MR_THINQ]

Basically this is the last actions of a dead company…. Jaguar have bet everything on this and when it doesn’t work the company will be dead. We are witnessing a brand on life support about to have its breathing machine turned off.

[@dontemorgan1517]

Repeating this joke. Customer's: "How many times we have to teach you thus lesson, old man?"

[@peace-yv4qd]

The arrogance of the woke crowd is something to behold.

[@razor6552]

The Left has been in control for about the last forty years. They don't seem to notice how refreshing it is to the righteous majority to see their totalitarian reign ending.

[@noleftturn5964]

"Our customers are all garbage!"

[@CLIFFLIX]

The law of "cause and effect" is now in motion. We have the "cause" and now?.... it's time for the "effect". This will be hilarious!

[@AuthorPaulGDay]

Wow! Adding Jaguar to my growing list of companies I refuse to support. If that makes me an intolerant bigot then so be it. What foolish behaviour.

[@ShaneMcGrath.]

I still haven't touched Gillette since the advert, Not that a few hundred lost in sales means much to them but if a million like me are also doing it, Soon adds up.

[@bedfordshiremodeller4491]

​@@ShaneMcGrath.I buy Nivia for men shaving foam instead as that brand ain,t woke

[@razor6552]

The word bigot has lost its meaning. If you offend a leftist in the slightest, you are branded a bigot or racist. It no longer means anything. The accusations are nearly 100% false. So call us a bigot all day long. Everyone knows it's BS. That's part of why President Trump won.

[@alexandermikhailov2481]

People who preach tolerance are very quick not to tolerate people with a different view. How typical.

[@Joe-Przybranowski]

Why are they going out of their way to inspire intolerance? Do they not understand the concept of sales?

[@gppsoftware]

I think you may be missing the point. The objective is to use a position of authority in (what was) a well respected company to promote the woke/alphabet mob view of the world. The side-effect of sales tanking and the company failing is irrelevant because it is all about the message and nothing else. Jaguar is owned by Indian conglomerate Tata. Tata management should be stopping this because their share price is already on the way down as a result of this.

[@kiusharon]

If you lose the election blame the voters, if people don't like your product or ad blame the clients. ok, got you

[@cirescythe]

Hm. Kinda doesnt matter whos fault it is. Only thing that matters is that no sane person will buy or want to buy a jaguar now, hence they will lose money. They can fault whoever they want. That wont change the outcome.

[@brittainadams5960]

I really want one now lol

[@DBCooper01]

People said the same about Bud Light and Gillette and look how that turned out.

[@NuNugirl]

My vision for Jaguar: A approaching helicopter shot of Monument Valley, closing in on the top of an iconic Butte with a stunning Jag on top, including a slow 360 degree view. It’s probably done before, but not with a Jag.

[@ToddDunning]

I really thought it was a troll

[@budavargas]

The Jaguar is getting killed by the elephant in the room

[@michelgranger5075]

"Apathy and tolerance are the last virtues of a dying society" - Aristotle

[@11C1P]

It's not too often that you can point to the exact moment a historic company set it self up for going out of business. The first time you saw that commercial is one of those moments.

[@anthonywicking4900]

"You all suck and we hate you, now give us your money" Yeah, nooooooooo....

[@redm3red]

These corporation need to take the ego out of the equation. You can get personal with your message if you want to, however the customer is #1 in the end and if the customer rejects your message, you don't blame them because they didn't accept what you were selling. You set your personal opinions and beliefs at the door and provide your customers what they want. Cannot take things personally. It's all ego at that point.

[@NicholasFisher-zy7vz]

Elon Musk should buy Jaguar and sack the marketing team

[@patrickporter6536]

Why buy a company that is already dead, but hasn't realised it yet?

[@NicholasFisher-zy7vz]

You buy it and sack them they will have the problem of finding new employment and in the mesntime paying bills putting food on the table as well as a mortgage Elon doesn't really need the money and can absorb also he doe"s not shit himself when he gets a bill small change

[@thetony5474]

It’s the same playbook again so I think this time we need make sure the company completely folds. We need one to completely disappear for the message to really be understood.

[@DBCooper01]

That's just not going to happen, these corporations love the attention these type of ad gives them, look at bud light, they got everyone talking about their company, hired Shame Gillis and now they're doing okay. It's just an endless loop of getting people mad enough to talk about a product and continue to advertise.

[@ShaneMcGrath.]

I agree, Not like we can't live without a luxury car that many can't afford anyway. If it was just milk or cheese then it would be a problem.

[@Lookingformorefun]

We dont tolerate woke crap ! 🤣

[@tehprimelime1063]

lads...........who is going to tell Jaguar that its old men with a pension who drive their cars?

[@Mr.SLovesTheSacredHeartofJesus]

Excellent video. Moral rot is killing all of us. And Jesus wept.

[@dingdingdingdiiiiing]

Now try to imagine the mindset of everyone on the Jaguar team who watched that ad they were all super stoked about it, and they _knew_ people are going to love it, couldn't wait for it to launch.

[@Silverflower351]

I thought marketing was for show their products (cars) not a bunch of "colorful" people and if they are lazy with that logo they are probably lazy with their cars

[@Parlimant_Strifey]

I didn't even know about any logo change with that ad. So much fail from them.

[@lcmiracle]

Tolerance is overrated

[@pentacosttb2565]

This approach will definitely work. Brand and sales saved.

[@stephenthomas1492]

I agree, I think I'm going to buy two of whatever they're selling! So stunning and brave.

[@TheWallforUsefulidiots]

Its inclusive to 0.03 percent of the population. Lol

[@HappyHighwayman]

Companies that forget history and doomed to relive the mistakes of the past. Attacking customers is always a terrible idea.

[@richardconforti6271]

Not a smart move, this doesn’t work anymore lol

[@stevemurray2003]

Company receives feedback on their ad campaign, but instead of saying oops we got it wrong, they tell potential customers their thinking is wrong, and then proceed to lecture them on being woke.

[@GTR003121]

Hahaha, how predictable. They never learn.

[@yvespeckstadt5099]

It’s funny the ceo says the message got lost. No, the message is perfectly clear. People just don’t like your “message”. Big difference

[@soundssimple1]

Everyone else fault but theirs for getting it wrong, how unsurprising. Jaguar was already dead as a British car manufacturer. Allow it to remain with us as Mark 2's, E-Types and XJ220's. It has not been Jaguar since the FORD days of S and X type, let's not kid ourselves . TaTa really was a last gasp. 2024 will be the end as we know it. There will be a completely new car brand/design spring up from TaTa which may play on the old name but it will have ZERO connection. The Trans Mission change will be complete....

[@zendodeb]

I think we just found where that Bud Light marketing exec went for her new job

[@leenicholls2845]

So now you need £100k and wear a dress to be A jaguaaaar customer. Wow. Muat be plenry of them about?

[@tantona9315]

Ah yes, they're apparently going straight for the 'attack your customers' step that wasn't a complete financial disaster for literally everyone else that's done it before them. Goodbye and Tata Jaguar...

[@KT-pv3kl]

To be completely honest I don't know of a single person that drives a Jaguar that I would describe as pleasant

[@fionnaitsradag5152]

And their new logo sucks! How could they think a boring font is better than a leaping jaguar?