Jaguar Is Dead

[@albonfilms]

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[@andredeketeleastutecomplex]

Real men have hair.

[@srt7248]

@andredeketeleastutecomplex real men groomed themself properly

[@AM562]

I thought jaguar and or Land Rover were bought by the Chinese recently I thought within the last 2 years, not sure which brand and I’m not very confident on that, but I thought I heard that somewhere online

[@threesixnine369six]

@andredeketeleastutecomplex you can still have hair, you don't have to shave it, but you can trim it here and there, you know, make it a bit more pleasant for whoever ends up in that area. Trust me, if a woman goes down on you she doesn't want any overgrown pubes getting inside her nose tickling her brain. It's like having a beard, you can have disorderly pubes on your face, or you can have it look nice, clean and well maintained.

[@maureencora1]

Good Show, I Loved 2015 XKR, 2009 XJR, 2024 XF & 2024 F-Pace.

[@Unknown_Ooh]

"Weird way to announce a bankruptcy" is absolutely savage 😂

[@ОлегСмирнов-й7ж]

скоро людям будет запрещено ездить на своих автомобилях,таков Новый Дивный Мир((((((((

[@mynulkarimmahim5878]

Well they've been dead for a while now, but this new "rebrand" definitely ain't bringing them back

[@gokiguni]

this new rebrand will be the final nail in the coffin

[@izno73]

how have they been dead?

[@gokiguni]

@@izno73 did you watch the video

[@urielpuertas9899]

@@gokiguni this rebrand just digged up the coffin, opened it up, shot the body 80 times, pissed on it, and then closed the coffin again

[@manoman0]

What if that was never intended?

[@mohammadaliraza5134]

From Jaguar to Pink Panther

[@wasirhelal7036]

Bro I died reading this. This shit so funny 🤣

[@yesiyahh]

Pink Panther have a Class

[@InfiltrateIndustries]

You might have saved the company with that comment

[@Owen2108]

Even the Pink Panther wore a top hat and monocle, that cat had Great British style. Unlike modern Jaaag

[@slent5346]

Both are great though.

[@falcongamer58]

Lotus and Jaguar lost their ways, while Aston Martin is experiencing a Renaissance

[@xNeo64]

Lotus was always one of my favourites ever since I was a kid and I would honestly rather watch them die than see what they have become today

[@alan64047]

Aston Martin are revealing a banger after banger after banger

[@trophiee]

Aston Martin is living in a world where they not as sporty, nor as luxurious as bentley. Idk what renaissance you speak of when they arent even unique in their own country.

[@falcongamer58]

@trophiee they've always been sportier thsn Bentley, and recently they released two hypercars, three GT cars, and one SUV. The latter four are the most powerful in their respective category

[@slent5346]

​@@xNeo64so no elise?

[@GrayHuska]

“Spectre - But make it *gay* “

[@urielpuertas9899]

james bond shoved a goldfinger up his ass

[@bwhobackk]

...and put a tranny in it.

[@goldbabybeltv]

😂

[@gcrav]

It looks like it was dreamed up by Kathleen Kennedy over at Lucasfilm/Disney.

[@thichevallier]

They're digging deep down in the ground until they find fire, note the fire of classy sport cars spirit, just the fire their new owners comes from....

[@Phosphor66]

“copy nothing” but it’s “let’s make a slightly different Rolls-Royce Wraith”

[@GF-mf7ml]

Still using skateboard layout. All EV drive the same.

[@moka5377]

copy nothing but use top 3 most used font in branding, copy nothing but make generic artsy 70's inspired add, copy nothing but lets make generic minimalist "future" car

[@EdwardVGrimm]

+ the design language of the Scion Fuse Concept. ☠️

[@KaunHeBeTu]

Don't you dare slander the Rolls, it looks absolutely stunning in comparison

[@anthonyrowland9072]

Yeah, but it's pink so it's gay or something... None of the people mad were buying jaguars anyway because outside of the f-type they all look like bland GTA cars.

[@-DC-]

In Germany BMW sold 73 cars for ever 1 Jaguar, They have been dead for years in reality.

[@xyzr_3808]

They have been dead, but they atleast had a reputation of luxury in people's minds. This rebrand is doing the company no favors and is making the public turn on them rather than respect them.

[@DroneStrike1776]

Mazda, probably the smallest of the big Japanese car maker (Mitsubishi doesn't count because they haven't made a real car since the Evo) sold 350,000 cars in 2024 so far, while Jag sold 9,000 in the US. Toyota sold 230,000 Camrys.

[@leviathan5207]

@@xyzr_3808 No they did not have a reputation for luxury!!!! They had a reputation for breaking down all the time and looking kinda ugly, with stuck on fake wood and poor quality leather. A "hipserts Mercedes" if you will, only worse in every way imaginable. The only Jags with good reputation are the E-Type and F-Type, with the latter not selling as well as other, sometimes more expensive, sports cars like the Mustang or 911.

[@Shawn-c2i]

If only BMW would bring their quality and reliability back still pimpin rides but just a nice lookin paper weight if the engine or transmission is done in no time

[@DroneStrike1776]

@Shawn-c2i BMW is 8th on the Consumer Report list. Beat every other German maker.

[@maxim.68]

Dawg the only way to save them is to make a really action packed almost Hollywood style action movie with explosives and fighter jets with a brand new car that's actually good and say we pranked yall lmao

[@IvanRojasX5]

And with a roar of an angry powerful V8 engine...

[@craig3916]

haha your funny

[@SyedHussain-my7ft]

With The Rock as the main character?

[@lll.u]

@@SyedHussain-my7ftsteve harvey

[@Owen2108]

@@IvanRojasX5 If they could do that for £70k then they might be back on the table. Otherwise they'll just be the 7th choice in EV's.

[@irishwristwatch2487]

Jaguar: Copy nothing Also Jaguar: You guys ever play Saints Row 2?

[@no1DdC]

I knew it looked familiar!

[@animumaster2905]

nah that car belongs in either saints row the third or 4

[@xanderlee4733]

The F type is the last official proper car.

[@cruisersupsupport4502]

Yes, I have a 2024 R75 P575. Love it

[@ATHARVplayz609]

I genuinely wanted to buy that car in the future but after this absolute bs jaguar has done that dream got shattered, great 💀

[@lucas82]

​@@cruisersupsupport4502very pretty car. Maybe it will one day be known as the last real Jag.

[@cruisersupsupport4502]

@@lucas82 mine is classic metallic BRG, with tan leather and gorgeous custom black rims

[@devandrasimanjuntak1646]

@@ATHARVplayz609I think this is a case where we need to seperate the art from the author. It’s a shame what happened to the Jag brand, but don’t let that take away from the amazing cars they built. Worse comes for worse, remove the Jaguar logo and badges and you’ll be golden. F Type is one of the very few great modern cars.

[@desertsandfly2277]

It's honestly a miracle that Aston Martin has made it through the modern era all fine and they're currently doing great with their latest cars. And Bentley is in safe hands with VAG, so they'll also stick around as usual. And McLaren is simply being carried by its racing heritage and also doing just fine. Lotus and Jaguar? They just couldn't pull through. The English car brands have really been going through rough times.

[@mudddge]

McLaren is not "just doing fine"

[@Hunter-ww9rd]

​@mudddge You mention Mclaren which is very true, but are Aston Martin even doing well? Sure they have made some cool cars but financially?

[@desertsandfly2277]

@@Hunter-ww9rd hey at least they didn't let their faces be ruined like Lotus who's now owned by some Chinese company making generic Chinese looking EVs.

[@lwdn3379]

@@Hunter-ww9rd Have you been living under a rock the last year? Lawrence Stroll buying the company has been huge.

[@mudddge]

@ it seems AM has been doing much better as of late, much better than McLaren at least as they're on track to post a profit for 2024

[@slayori.designs]

To be fair to Jag, we’ve talked about them more in the past few months than in the last decade.

[@stratman9449]

yep...but for all the "wrong" reasons...i'm afraid.

[@LoudModeOn]

And we are still talking about them, apparently.

[@lokmanmerican6889]

We're also laughing at them more in the last few months than ever before

[@GaryBickford]

​@@stratman9449 Proctor & Gamble back in the late 1960s recognized that even "bad" publicity is just as effective as "good" publicity. I haven't seen the actual commercial, and I'm not at all certain that commercials are even an effective means these days. But the muscle/sports/super/hyper car market is so saturated with competitors that aren't all that different. So taking a great leap into a completely new design language and trying to get publicity to introduce themselves to a radically different demographic is a brave and innovative strategy. I personally have no idea if the culture group they are trying to connect with exists ("avant garde" urban elite social butterflies with highly ambiguous identities? I'm guessing). But I assume they did some market studies and found an untapped customer social group. Somehow I'm reminded of the New York artist/druggie Andy Warhol-fan subculture displayed in the movie Urban Cowboy, and the Vogue magazine readers. If they can find 10,000 people with the money and the style, maybe they've given themselves a nice market segment. Of course it ain't the D-Type, but it might work

[@jokermaan1]

Talking about them isn't selling cars though. And most of the talk has been negative. Mocking even.

[@tanzanite6695]

Jaguar during their prime really made a name for themselves, even held the fastest car in the world title for about 5 minutes before Bugatti claimed it with the EB110. It's very sad to see how far they've fallen.

[@jfygt2623]

Jaguar ❌️ Draguar ✅️

[@UncleTony2]

?

[@axmat3436]

JaQueenar

[@tylercampbell2362]

"Their first and only supercar... the XJ220!" XJR-15: Am I joke to you?

[@Racers-Setup-Guide]

XJR-15 wasn’t really a Jaguar. It was a TWR. TWR did everything on it by themselves without funding from Jaguar. Then they showed Jaguar and Jaguar allowed TWR to use their name. That’s why the XJR-15 doesn’t have a Jaguar badge on the hood. It has a badge that says TWR

[@mikefabbi5127]

Sir! We need to rebrand our iconic brand. What should we do? - Make it lame and gay! Genius sir!

[@dereklwashington1132]

Gays have the money to buy jags. Dumbass

[@OldSchoolZ-wy2yx]

Cartman Kennedy is the best CEO

[@Bruno-G]

AND I WANT IT LAME!

[@UncleTony2]

Dollar store rolls Royce

[@samisaarinen7154]

''...or is it ma'am?''

[@mosessupposes2571]

Jaguar has always been famous for two things: 1. Beautiful looking cars 2. Beautiful looking cars that spent most of their time in the repair shop

[@lemming9984]

I had a friend who worked on the track at Jaguar, Coventry. They had an export car returned from the US as there was a rattle that agents and mechanics in the US couldn't solve. On dismantling, they found a glass milk bottle had been sealed up inside one of the wheel arches!! This sums up the attitude of track workers at this time. So sad to see a great marque reduced to this.

[@clydedoris5002]

Jaguar owners own 2 of them one for being in the shop the other you drove around

[@DewanGreene]

That commercial would’ve been great for a high fashion brand lmao

[@FrancisFjordCupola]

It would do even better at promoting naturalism.

[@adamtaintbury]

in 2017

[@yoloboy2594]

jagaur is having more of an identity crisis than a modern teenager, and thats coming form a modern teenager.

[@izno73]

I think the identity crisis was the time, when they made the x-type (Ford Mondeo), the modern retro S-Type (Lincoln LS), which were just horrible run-of-the-mill cars. Not that the cars were horrible, they had solid underpinnings, but the message was BAD and they never felt like the Jags they followed...

[@Admiral_Bongo]

@@izno73 Hell, at least X-Type looked nice. More or less like a smaller 80s XJ6 with a facelift. My grandpa had an S-Type, I won't call it the prettiest car, but it certainly was very well-made. Ford-era Jaguars don't really deserve the hate. For many it was just the prejudice against American engineering that went into them. And XK8/XKR were beautiful, even if they were platform slaps.

[@thesamrudhjain]

Is that max verstappen your pfp?? I'm a max fan too!!

[@yoloboy2594]

@@thesamrudhjain yea it is! I'm not really a big max fan like I used to be. Now I'm just a lover of the sport in general, but he is one of my role models indeed!

[@SoGood_Racing]

11:14 jag was really ahead of its time it even had USB support in the dash apparently

[@darrinheaven4643]

I went looking for this comment to save repeating it... well spotted!

[@derpderpderpityderp8848]

Someone obviously used stock footage of an E-type restomod, not an original!

[@SoGood_Racing]

@@derpderpderpityderp8848 no that's 100% original i don't know what your talking about go share miss information somewhere else tut tut

[@hieroglyph321]

LOOOOOOOOL

[@mdavisyates]

I dunno, the stupid avant-garde fartsy commercial, if the new vehicle looks like that... I think it could look worse, looks like a 2024 imagining of a Duesenberg that a 1930s pimp would drive.

[@ndh06]

Yeah, it's a concept with a bit of refinement it could look alright. To me, it seems like they are targeting the wealthy Land Rover crowd and much of those complaining were never going ever buy a jaguar. If they refine the front and back of the car, it could be quite a seller. Hell, I can see rich jerkwads driving it around to anger the commoners.

[@enilenis]

A friend wanted to sell me a beautiful XJ few years back for $3k, and the catch was that it had an electrical problem and the closest mechanic was 200km+ away from where I lived. I turned it down. But the car itself was a beauty. More luxurious on the inside than a top of the line Lexus, but almost unserviceable.

[@sportfuryman]

The saddest part is the cars not ugly. Actually looks like something the rich in cyberpunk would drive. The commercials the rebrand and the social media post are thing killing it. Paint it black put James Bond in it and the car would be looked as exotic and provocative instead of the clown car it resembles in the pink color it launched with.

[@jdjGSHBFjh68827]

Honestly? I agree too, but the pastel colors ruined it.

[@lzh4950]

Think there was a CNBC video about this saying that Jaguar isn't viewed to be as technonogically advanced as Germany's Big 3 automakers, though a few yrs back they had a renaissance in my country with XEs & F-Paces being not very uncommon (before that there were a couple of XFs & XJs too)

[@bencze465]

It actually is, like chopped from a block in a minimum number of cuts. Some may still like it, but it's the complete opposite of the elegance they once represented and it's more like generic concept EV look.

[@jeanmclean6703]

Nah Cyberpunk 2077 cars (like the one Sebastian Padre proposes you) are, and by miles, better than that aberration up there. It's not just the color. The thing is downright hideous

[@bokstar030]

they literally took TRANSportation to another level 😂😂😂

[@modspell]

Most overlooked comment trophy.

[@pzenari]

Okay, hear me out... This whole rebrand thing is clearly a ginormous prank, part of a well planned marketing stunt, where in the end they'll drop a "JUST KIDDING, LOL" and gift humanity with the most brilliant and exciting product line a car company has ever put together... Right?

[@fadillahumar4003]

Amen to that. AMEN TO THAT whatever your faith is, JUST AMEN TO THAT.

[@chuckschillingvideos]

Yes, and tomorrow really is the morning I wake up to find my mattress has been replaced with a hundred million dollars in cash.

[@MetalTrabant]

If they're gonna be electric and SUVs, then they surely won't... and since the foreshadowing of EU ban on ICE cars, they can't really do cars with proper engines anymore, even if they're in the UK. They had to choose a path, and they clearly did, for better or worse...

[@Puffmutter_Teresa]

kzbin.info/www/bejne/fn_cXmCVp5qYjZI

[@andoletube]

Am I alone in despising the mere mention of "manscaped" products?

[@slent5346]

They arent even safe for your bahols

[@WasntYourFaultYouHaveToLetMeGo]

Yeah, it's annoying.

[@Christopher_Giustolisi]

That´s what sponsor block is for. I don´t have to watch these segments. Try it and you will be annoyed a bit less.

[@brutalWorksSanDiego]

​@@Christopher_GiustolisiI have Premium service. How do I access the sponsor block?

[@andoletube]

@@Christopher_Giustolisi Never heard of that! I'll look into it. Thanks.

[@nintony2994]

Alternate title: The History of Jaguar

[@FrancisFjordCupola]

That's not enough of a clickbait title compared to "Jaguar _is_ history."

[@nintony2994]

@@FrancisFjordCupola true that. needs more clickbait

[@UncleTony2]

Imagine the original owner of jaguar seeing what cars they are making today 😂

[@stefantsarev4442]

From coachbuilding and racing pedigree to the Queerbrick.

[@modspell]

You can't let those university grads in or this happens!

[@joelklimas397]

Love the Celica in the background, incredibly rare car to see nowadays.

[@mohammedcheema]

Calling them "Swallow Boys" is wilddddd

[@LastAphelion]

Guess the runner up name Jagussy didn't stick as well

[@arandomthoughttoday]

Yes! Finally another Albon video.

[@arandomthoughttoday]

I do hope Jaguar comes back. The concept, while ugly (putting it mildly), is a start. If they make that something livable and have it as a world class GT EV, it might be a start. Make an impractical car first to say you’re back.

[@newtagwhodis4535]

My grandpa used to brag about renting an Etype in Germany and taking it up to 120mph on the autobahn, in the early 60s. Cant wait to pay his ride homage one day.

[@TheBigExclusive]

>How will this help us sell more cars? >Cars?

[@Tyrannocaster]

Came for Jag, not constant ad interruptions.

[@michaelwittmann2644]

Install U Block Origin or Ad Block-you'll never see another advert again online.

[@BB-zi5wi]

18:06 ...sadly most car companies today have lost their identities

[@the88lundberg]

Jaguar was right when they did cars like the Xj220,the Xjr-9, E-type, D-type and the old wagons but lately..?

[@izno73]

really? How many XJ220, XJR9 and D-Types were sold? These were race- or halo-cars. Jaguar did right with the Mark 2, the earlier XJ and the E-Type. But these KIND of cars are now replaced by the stupid truck-like vehicles we call SUVs. So, I don´t think its really Jag´s fault.

[@the88lundberg]

@izno73 win on sunday, sell on monday.

[@MasherGamesYT]

Jaguar needs a therapist. They’re going through an identity crisis.

[@xxxzod333]

2:36 you know what else is massive?

[@canada87699]

The stock dropping

[@NSH_2814]

LOW TAPER FADE

[@firstNamelastName-ho6lv]

Your mom?

[@fajaradi1223]

Your dung

[@mikehall3074]

Attack🤗

[@Unknown_Ooh]

kinda ironic the car looks like a rolling coffin 😂

[@oditeomnes]

Want to go to british car brands and start yelling at them: "Jaguar, make sleek affordable sport cars again, Lotus, STOP adding weight to your cars! Bentley, cut that SUV crap out! Land Rover, can you please make something that can withstand rugged terrain without the electrical components going haywire every second month!"

[@michaelwittmann2644]

And cut the EV nonsense-they're not environmentally sound, convenient to use, or cheap to buy and run. Modern cars, both EVs and ICE vehicles, are too big and heavy, have giant LCD screens, and physical buttons are replaced with distracting virtual touch-screen buttons hidden deep in pages-long context menus, driver aids, and safety measures for every inconceivable irrelevance. When they first came out, I bought a MK2 8-valve Golf GTi (big bumper). It had no driver aids; all buttons were physical; it was lightweight, small yet roomy, economical when driven sensibly, cheap to maintain, and practical and stylish. It wasn't particularly fast, having only 112 hp, but what fun it was to drive: nimble, zippy, and stuck to the road like poop on a blanket. It was a real seat-of-your-pants driving experience. Utterly exhilarating. Modern cars do not offer the same raw excitement and simplicity of travel.

[@bhabbott]

@michaelwittmann2644 ...and get off my lawn!

[@santostv.]

SUV’s is the best selling car segment nowadays in na and Europe

[@mk_annan22]

You forgot to mention Jaguar's Formula E team making a motorsport comeback after a 12 year hiatus in 2016.

[@albertadams1982]

How it started: *Swallow* How it’s going: “Have you ever been _swallowed_ up?”

[@eddiem5220]

Years ago, I said to the owner, hey, that's a really nice Jaguar. He replied "it's pronounced Zhaaaggguuuaarrrrr". I also learned not to slam a door on a Jag. You gently close the door and it gets "sucked in". This is mid eighties.

[@drtekrox]

Jaguar hasn't been alive in 60 years.

[@leedoc512]

Jags for me always had been the cool villain cars. Now it's just...villainous.

[@Moray2023]

I actually disagree, the F-Pace wasn't the problem with Modern Jag. The F-Pace looks really cool, and it does actually feel like a Jaguar. The issue is keeping it on sale for 10 years with no major updates.

[@SiempreC-if2ug]

Fpace Firenze red its beautiful

[@waelal-zubieri5358]

I love the pearl clutching of the new direction. "Jaguar is dead to me!" or "Jaguar just lost all their customers!" Bit*h Jaguar has been dead for years now. Anything else is already better than what they have today.

[@owenwilson4059]

Seriously lol if you find yourself caring that a car brand is too woke then you need to delete your account and go outside bruh

[@cagejones7757]

Being a laughing stock is not better than being forgotten, I'd even say it is a downgrade.

[@waelal-zubieri5358]

@cagejones7757 I think it was bold. If it was a basic change, no one would even talk about it. Besides, they are not targeting their current customers with these vehicles. They are going after high end cliental who find Bentley and RR too boring and old fashioned. Will see. I think the concept car looks great and if they can get 90% of what we saw, it should do well.

[@cagejones7757]

@@waelal-zubieri5358 For expensive cars car's image potentially matters more than the hardware itself. Who's gonna buy a car that costs over 100k and is considered a clown show. "Somebody might buy it" won't cut it, they need to sell well to recoup the costs, and the audience for that is not there.

[@waelal-zubieri5358]

@@cagejones7757 maybe it's a clown show from the point of view of a normal person. Rich people don't think that way. They want to stand out. They are also pretentious and want to be associated with weird artsy videos. The average person is not the target audience to any of the marketing. You should look up how bmw is marketing the XM for example. It's very similar to what Jaguar is doing.

[@DaveAdams222]

01:24 "when we could be . . . main cars"

[@blown70charger99]

Lmao

[@arnoldmbuthia2687]

most of the people who were complaining, weren't buying the jaguar cars. Their disapproval means very little beyond online sentiment.

[@poi9784]

yay a dead brand is trying to be less dead

[@ikigai47]

Albon: "which I will call Jaguar because I'm from America." Also Albon: "they developed a saloon car"

[@dool1002]

damn you forgot the Jaguar C-X75...

[@UNCLE-r3u]

And the XKR-S & GT

[@chaipup7045]

Such an amazing looking car. Jaguar design has always been ahead of the competition.

[@allenmovies]

The last generation of the Jaguar XJ, which was discontinued in 2019, was my favorite.

[@BALLZY-KID]

People complain that Jaguar changed but those people weren't buying Jaguars which means Jaguar wasn't getting enough money and had to change something for they're business to stay atleast afloat

[@Secretlyanothername]

exactly! Jaguar is dead, because they wanted to kill the old and unprofitable brand and create a new one. this isn't a mistake

[@redsprite81]

They sacrificed Jaguar in exchange for ESG credits

[@ContractualStrategy]

Jaguar lost for the same reason that Disney movies feel so crap recently. A good villain has class, and this isn't it.

[@kopanomojapelo1938]

FUN FACT: (this is not really a fun fact, but you committed to reading now) i will say their new branding is wholeheartedly nonsense, but hopefully, they follow the trend of "concepts" and just take design ques from the concept rather than building that exact car. the split light design in front looks okay, the fastback rear shape looks good, the grill is managable condering the inflation of grill sizes. i think if they put all those into one car, it has the potential to be a great vehicle, but jag being jag, we just have to wait and see, i guess.

[@Chris-Brown-]

The e-type has a USB port, they truly were way ahead

[@dummie4guitars]

20:06 Jaguar starts to eat its tail. Karl Marx was right. The end is near.

[@marckcf9600]

I couldn't agree more with the last sentence that the jaguar's identity is basically the identity of the moment they are in. Now Jaguar Identity is a direct rival to Tesla

[@newdefsys]

Jaguar's total global market share, in car new car sales, is so small that it's name isn't even on the list. Its just lumped in with the _"other_ _brands"_ category at the very bottom. Jag has nothing to lose. No customer base, no brand loyalty, no adoring fans, nothing. So, it doesn't matter what most people say because there's a 99.999% chance that those people arent customers and never intended to be customers.

[@schnecks2180]

Imagine being in the market for a 120000USD car to park besides your buddies at the golf club. That's not the image you want for your car....

[@newdefsys]

@@schnecks2180 Imagine you're in the market for a car to drive to the Guggenheim Museum to see the latest postmodern art expo, or to Los Angeles Fashion Week, or to the Cannes Film Festival.

[@clydedoris5002]

Brand loyalty is kinda useless for car brands now because they're all pretty much bad some better than others

[@JWsGarage]

In my 50’s and always a car enthusiast I don’t ever remember a time when Jaguar was considered a quality automobile.

[@ultimategmoneyremaber1821]

Jag failed with this new ev crap

[@dewoitine]

It was failing making petrol cars. Evidently, doing what they were always doing wasn't working very well, was it?

[@ultimategmoneyremaber1821]

+ they murder their heritage at least aston martin is keeping the heritage

[@ndh06]

They're failing now but louder.

[@dewoitine]

@@ndh06 their new car hasn't even launched yet. Just because you don't like it doesn't mean it's immediately a failure.

[@GearHead36]

@@dewoitine I'd say we just need to wait for the sales, but even then, people are not liking this rebrand or whatever because... It's just so Generic. There's no personality or character, it's just... boring. They threw away YEARS of Racing Heritage... for this. EVs are not bad, that's what I think. Hell, not even Hydrogen is bad, I'd say (look at Toyota); but it's in _how you present them_ that matters, especially in terms of marketing and design, and with Jaguar... No. Unfortunately, this is not the way.

[@LucasOliveira-tt2ll]

the real essence of a Jaguar is being roguish, going to dinner at a fancy restaurant, flirt with the waitress, make your date pay and "borrow" the fancy cutlery because you are driving a Jaaaaag

[@jeeann2453]

From roar🐆 to meow🐈. RIP jaguar

[@IncoGnito-ji5du]

Just like the day they started, Jaguar goes down the same. A sidecar.

[@6000pounds]

They thems aren't going to be buying fancy electric cars.

[@pier-lucgaranddion1527]

As much as this was a fun, well made, informative video about the history of Jaguar... as far as the conclusion goes, the answer to your last question is right there in the title.

[@RacingHeartMedia]

Seeing that F Type fall off that delivery truck 😂😂😂😂😂

[@mangotail6808]

The day Jaguar removed the F-type from their lineup was the day they lost.

[@Lanatab]

The issue is, based on the advert. The people jaguar are selling to, cannot afford the car as it's supposed to be a premium product. Jaguar has no introduction product, example. Mercedes has the A,B class, bmw has the 1 series, Tesla has the model 3. VW has the golf. Audi has the A1. the introduce people who don't have very much money to your product and hopefully their next upgrade is a higher end version of your product.

[@lostalone9320]

Exactly. A huge reason why the Macan and Cayenne were successful was because they gave people a taste of Porsche that was practical and affordable.

[@mistresskoala]

I remember years ago i walked into a jaguar dealership to look at the designs they had. I was there for like 20 minutes walking around while the sales men stared at me. I guess i was too poor looking cause everyone ignored me. Even when i asked for help they look like they couldn't be bothered. I never went back.

[@jljl5449]

Someone said it looks like if Dyson created a car... And I have to agree. It definitely sucks.

[@sandorbence2067]

All I know about Jag is that ever since I'm interested in cars (I'm 30 so since around the early 2000s) it was a secondary choice at best, a British car manufacturer that used to be good. They couldn't make it under Ford, they couldn't make it under Tata (while Land Rover is doing pretty well even with their reliability issues), and for every good model they had 5 bad or unremarkable ones. Even if I wanted European but not the mainline German options, or just aimed directly at British cars, I'd rather get a car from any other brands than Jag. Not sure if this rebrand is the solution but after so much time they need something bold like this to make it and get at least some press out of this. One last big effort all or nothing, if it doesn't work out, just let them die and remember their heritage. And as weird their rebrand is, I'm oddly optimistic about it, in fact this is the main thing I'm looking forward in the near future when it comes to the car industry.

[@wieldylattice3015]

Honestly, this ultimately boils down to being a problem with the massive forced migration to EVs. EVs are much harder to add personality to because yes, they have less moving parts which is good for maintenance, but it’s no good for creating a competitive product. This is honestly what I see happening to most manufacturers unless either A: Porsche has their way and makes atmospheric petroleum harvesting the standard or B: we finally admit that it should’ve been hydrogen and not EVs

[@gdutfulkbhh7537]

Yes, Jaguar is dead. But so is Disney, so that's cool.

[@Boababa-fn3mr]

Those early XK models are so stunning, and their straight 6 engines are amazing, which makes it all the more sad to see what has happened, but Jag is not alone in that fall.

[@Mr_Tovarish]

"made an SUV killed them" isn't the best take when you look at Porsche, Lambo, Ferrari, etc

[@albonfilms]

Making an SUV certainly didn't kill them! But failing to make a car that competed in a very cutthroat market sure did.

[@40MikeMike97]

It wasn't the fact that they made an SUV - as per your examples it seems these "trucks," as the younger kids call em, has proven otherwise profitable - the problem is THEY decided to make an SUV. The quality isn't there, electronics are buggy, cost of maintenance, and ride height are amongst some of the quips people often disagree with when it comes to this SUV. I don't know man, I'd become the CEO for free - just to save a piece of history and not let it die due to DEI hires

[@izno73]

@@albonfilms IMO the F-pace performed quite well, I see more of those than Ewoks, actually.

[@santostv.]

Acting like the best selling car segment aren’t SUV’s 😂

[@destruction74]

The 2024 version, Jagayar!

[@leftpastsaturn67]

Leyland is pronounced 'lay-land'.

[@horvathadambence8161]

they went from jaaaag to naaaaah

[@Kulumuli]

People don't want EVs anymore but media and governments are still on this idea. Go back to the roots and produce petrol cars.

[@dereklwashington1132]

Evs are selling everywhere there's no maga

[@FrancisFjordCupola]

Ah. We spotted the intellectually challenged. You might have noticed several things are going on with the world. Petrol cars are a terrible idea and a terrible invention. Which is why it goes the way of the dodo.

[@edgarweiss9907]

Your'e wrong. People want to get from a to b in a compfortable, cheap way. Petrol cars cant deliver that in a way ev's do.

[@jackogrady3118]

I live in China, just bought a petrol car, people have legit called me an idiot for not buying an ev lmao

[@grumpyweds443]

@@edgarweiss9907 What part of EVs is cheap? Not the price.

[@LotsOfToubleUsuallySerious]

7:40 Jaguar now: yeah... about THAT part...

[@raymondmcneill]

Yeah the issue is people weren't buying Jags. Even the Jag factory was full of range rovers and German cars. All the people shouting the loudest about this weren't buying Jags, they HAVE to change. Roll the dice lads, hope it works. Sure, we're all talking about them, seems to be working so far.

[@ozo1010]

Jaguar has been dead for many years

[@johnnydoe3603]

I am too Poor to Afford it. 🤣🤣 I just Came to Collect the Tears of all those who can’t Afford. 🥂

[@shaneharrisnj3484]

I can find an X-type for dirt cheap in the US....

[@beenton8066]

The fact that for most of it’s history it was fighting for its identity kinda shows it doesn’t have one at least not at the moment.

[@strikersbargainbin]

Gayguar.

[@denverfletcher9419]

Mercedes's are for autobahns, JaGuars are for Mars.

[@swazi5]

Give them a break they're just tryna follow the original Swallow boy ethos

[@DANCEGARAGEPUNK]

The most publicity they`ve had for many years !!! Jaguar are back !!! : )

[@Ottobon]

Sometimes its better to enjoy the past then wish a super conglomerate could save a brands tomorrow.

[@Easternnationalist]

From Jaguar to Fagur

[@MrFatbard]

the only british companies that i ever liked was aston martin and mclaren, jaguar was always kinda meh, if they wanted to be a good company they could stop being a luxury brand and make some lightweight cars

[@Jackson_isthefuture]

This looks like my toaster oven

[@uzairanis10]

Jaguar - F Pace Jaguar - U Pace Jaguar - C Pace Jaguar - K Pace and of course the all new Jaguar EV GAY Pace cars

[@TheEerieMaster]

Ford: hay I want to help you Jaguar: sgahjshfhehehehdh-$!!! Ford: well I'm not going to help you if you're going to be like that...