Jaguar is taking a year off from building cars to go 100% EV, and it seems like a terrible idea

[@advdecals]

Thank you so much for letting Neelix stay on the table.. she is so adorable!

[@bratcafe5632]

Had a 2003 XJ8 L supercharged... loved it. Jaguar has failed because they no longer LOOK like a Jag.

[@AsadoMao]

Eh the look isn't the real problem. They got rid of what made them special to begin with. Big engines, comfortable ride, quality materials, all at a lower price than equivalent cars. Now, they don't even have an XJ and their biggest sedan's biggest petrol engine is a 2 liter...

[@PlanHouseLLC]

Wherever Jaguar is heading its heritage as luxury and sport is their brand identity. Going to low-volume production and most likely high end bespoke market is their direction. A wood dash and leather interiors are a must. Grand touring is their calling card. Never a truck, SUV, or a crossover. When I think of Jaguar, it is 1. Powerful and sporty convertibles. 2. Fast and luxurious sedans. Anything else would be a waste of time. EVs must be smaller overall to keep weight down and performance up. The generous space of the interior accommodations can not suffer in the least. It is a rich person's car. It is something to be desired and obtained. It is not a commodity for the everyman, but everyman will want it.

[@allworldmusic8270]

The US market now is SUVs they will make luxury SUVs Ford and GM no longer produce cars as such and Jaguar will go the same way although they will probably keep a sports car much like a Mustang or Corvette, hopefully the build quality does not suffer.

[@ralphinator2]

The old sedans of the 1930-1950 times were really comparable in size to modern SUV and CUV.

[@keithhobbs1]

​@@allworldmusic8270So in my view they may as well scrap the jaguar brand and focus 100 percent on the land rover side of the business as building luxury SUVs is their usp.

[@PaulGinAZ68]

Glad to see Nelix back at her role at the channel.

[@philipheyes607]

In the UK the majority of Jaguar dealers are being closed or already have closed. If you have a petrol or diesel Jaguar, service is now at the Land Rover / Range Rover dealer. Think muddy boots & gun dogs ! I don't expect to see Jaguar survive with an EV only model line up at a vastly increased price point. When thinking about the E type, it may once have appealed to older gents like my father, but he will be 90 next year, he is not looking for a car that is a liability to own, and at 62 nor am I.

[@TIMSANDYSURF]

Strange how Jaguar gets tarred with “unreliable” but Ferrari and Porsche get away with their “little problems”.

[@cudaman-yq7pq]

Ford took (nearly) a year off when they ended Model T production in mid 1927 to design and retool for the Model A.

[@Fordguy02]

I don’t think this is going to work out this time around.

[@jrmotorsports5532]

If they go all EV, say goodbye to the brand.

[@Neojhun]

Seems like no difference if they stay with these gas guzzlers. FYI They only have a single EV model currently.

[@drunkenhobo8020]

@@Neojhun It's their second-best seller in the UK, although that isn't really saying much.

[@secaII]

Agreed! EV = disaster

[@ukusanz]

Goodbye Jag. This is your death, R.I.P

[@leonidastg]

MG after being bought from China, evething is EV and are popping out here in Portugal

[@kipdiggs1827]

Given Hoovie's love for Mercedes, I'm surprised he didn't do anything on the death of legendary designer Bruno Sacco.

[@bavariancarenthusiast2722]

Probably it was recorded before...but next time

[@adamwilson2203]

Really good point about the product strategy impact to Jaguar's heritage. So sad

[@shawnkenney2861]

70,000 miles on my electric Jag. Hope they get their act together and some announcement’s released soon.

[@johnmarshall6023]

I guess I’ve owned the 2nd and 3rd good Lincoln LS. Put over 200,000 miles on the first one with little problems. I’m still driving the 2nd one, again with few problems.

[@johnmarino4085]

Thanks for sharing guys !

[@paullacey2999]

Goodbye Jaguar,you will never compete with RR and Bentley,and not enough people want electric cars....Worst thing was being tied with LandRover which are unreliable junk too....

[@darylkik777]

Being a Wichita man, and loving Jaguars (Jaaags by Clarkson) I appreciate that your Ford purchase in 1986 was spot on and correct even with the LS6/LS8 and T-bird. (Do you know why the British drink warm beer? Because Lucas also makes refrigerators..) Great show again.

[@oldrrocr]

🤣🤣🤣🤣🤣🤣 Next challenge for Lucas - EV charging stations (could they do worse?)

[@richardbrice6535]

You criticise our beer. Sounds like you're the sort of person who puts tap water ice in your whiskey. Each to his own.

[@darylkik777]

@richardbrice6535 Clarkson told the joke. I am also a fan of the UK and hope to visit your side of the pond. Non drinker, so never tried our nasty watered-down beer.

[@johnasbury4997]

One thing simular is Corvette taking 1983 off

[@stevengreco1939]

My favorite KZbin couple are back!

[@200mphBrian]

I love my F-Type and it has been 100% reliable! And I've modified mine to 666 horsepower such an underrated car for what you can get I've had mine for 2 years paid $30,000 for it in about 5 grand and upgrades it's beautiful Elegance with the heart of a beast and I can take just about any super car out there within reason of course

[@DragonFireEngneering]

I have a F-Type R and it is a fantastic car and like you say it is terribly underrated. I just hope I can keep getting is serviced!

[@drewdogg77]

My F-Type R has been reliable too, and nothing in its current price range can match it.

[@lkjhljkjhbgkljhg]

My F-Type V8S has been solid outside of aftermarket intake issues. Not Jag's fault. It is so much fun! almost 60k on the clock.

[@-Jun.]

I’ve been looking around for some of these, but most of the ones that I find nearby are convertibles. Does anyone have a recommendation of what they think is the best year I can’t get very much information online.

[@snellen46]

Had a coupe V6 F-Type stick, love it. Needed a clutch after 6K miles. I bought executive demo. Traded for an SVR F-Pace which was an awesome daily even on 22 ». Got a CPO F-Type R with 20K miles, engine went main bearing 4 months later. Dealer got me all my $ back. I now have the best! P450 convertible RWD. That is so fun I use it all the time and even neglect my motorcycle

[@nekite1]

Taking a year off is also known as taking a sabbatical. A lot of times, it is a great thing. For Jaguar, a totally bad idea.

[@efradiesel]

Here an ‘07 XKR and ‘07 XJR owner, among other oldschool euro gems (Euro E36 M3, Audi S8 D2…). I think all the “Jaguarness” started to died as son as Tata started to replace the Ford era line-up with new models. Such a pitty that Heritage I think it was not understood by the new owners.

[@hedydd2]

More ginger cats please. I have his twin brother currently sleeping on the best chair in my lounge. Fabulous mouser and will come upstairs with me and sleep on the floor by the bed until, two, maybe three or four am before insisting on being let out through the fire escape door to go hunting, shooting, fishing or whatever he does until breakfast time. Oh yes, Jaguar. I once bought a new XK8, a lovely car which, unfortunately, gave me a bad back every time I drove it for more than half an hour. So it had to go and was replaced by a Land Cruiser 100 diesel which I kept for 22 years and is now falling apart in a corner of my yard.

[@pcbuilderlover4271]

She is so cute. Very lovey-dovey today! 😻

[@Jamesbaker123]

Im really very upset what has happened to Jaguar - some incredible cars over the decades and now I am finally able to buy one in my life they have gone downhill.

[@Kyfordman1989]

I got a 1998 jaguar XJ8 with the 4 L V8. I now have 124,000 miles on it besides from valve cover leaking and a vacuum leak. It really is not had any major problem.. mine is the top of the line Vanden plas . Sapphire blue with ivory leather very beautiful color combination.. I love it and I feel I could pull into a country club or a fine restaurant valet park it and I would get a spot upfront because it’s a Jaguar. They’re not as popular as Mercedes-Benz BMW you don’t see them everywhere. It’s more exclusive car.. I also got a 97 Lincoln town car signature series with 52,000 miles on it now the link will not outrun and it will not handle that Jaguar but ride quality. It is far superior that is still American luxury in that LINCOLN not European luxury like modern American luxury cars it does what it’s supposed to do is isolate you from the road.

[@yungkidnf]

That's relatively low mileage for the age

[@mattWallJsy]

That XK120 is perfectly fixable. Obviously more than T cut, but certainly possible.

[@davidskinner7150]

Only possible if the vehicle value exceeds the considerable rebuild costs. Certain models approach $200k, but the median price is closer to $85-95k.

[@stuffilike4498]

​@@davidskinner7150you're completely discounting any emotional attachment to the car. Owner may get his pay out and keep the car and pay handsomely to have it restored which is relatively easy with an xk120. Sometimes it's not always about the bottom line if a vehicle has been in a family for a long time.

[@ArchieOnEarth]

I can’t see the year off hurting that much, at least in the US. The dealers will be busy selling Land Rovers and old Jag inventory, the Velar and F-type were damn similar anyway, and Jaguar can start fresh without trying to compete model-for-model with BMW/Audi/MB, which frankly brought the brand down a peg.

[@JimPakeman]

I sold my 2010 Jaaag XRR at 230,000kms and it’s still going with a new owner. Absolutely one of my favourite cars I’ve owned.

[@tonycomer1415]

Daddy Doug.... Got to love it.

[@Enigma8750]

April. You really showed your heart with Neelix. I love watching you doing your best to stay with the show but giving Neelix a great amount of your attention. That really shows your heart. Wow. Pretty and loving is eXtremely rare and beautiful.

[@josephfitzgeraldnsw5794]

I think all of the cars they came out in the 2000s. I think they purposely made them look outdated and old. It seemed like maybe 2012 car manufactures intentionally made their cars look less modern like the Chevy. Malibu is a good example from being rounded to squared it’s like as if we went back in time. The whole entire industry I don’t think is made for educated people. I don’t think an educated person would buy if they were struggling financially. I think the car industry at least in America is some sort of national security issue trying to take money from the people.

[@donmynack]

I've only seen a couple xj220's but both had fire extinguishers in the cabin which is always a good sign.

[@Kyfordman1989]

I agree LS was not a very well built car, but it was gorgeous. It had a beautiful body lines. It was absolutely gorgeous. Car just made very cheaply. The plastic inside of it could break by looking at it. It was just cheaply made, but it was beautiful to look at.

[@shanet7511]

Dozens of people who were planning to buy a Jaguar will be disappointed that they're taking a year off.

[@justinrasmuson]

😂😂😂

[@NikMoline]

Lol

[@baitse7676]

They should just close shop all together if that's their plan.

[@jameso1959]

The XJ 13, for which there was only one model produced is the epitome, anything after that looks, oh well.

[@oonwing]

Rose, no offense Hoovie..... 😮😮😮😮😮😮😮😮😮😮😮😮😮, DAMN GIRL!!!

[@John-Smith-1]

This is the best KZbin channel ever!!! (tied with the main channel)

[@jonathonmanxrusby7762]

The petrol F Pace is a sleek and good SUV, I know several owners and no issues at all, although like any vehicle, proper maintenance is important to trouble free longevity.

[@Dylboz]

XJ Super V8 is the pinnacle.

[@thatdave86]

Normal broadcasting has resumed,Nelix is back at center stage

[@wh4070]

I'll keep my F Type R for a very long time. It's been fantastic, and shows no issues. Very underrated monster of a car

[@oonwing]

Tata Motors is new to car business. We all have to give them a LEARNING CURVE, no one knows India's standard of Luxury or Sports. Until they have an identity....all we can do is watch and wait.

[@mikemoxley9477]

Again… GREAT content!

[@garyamaral1648]

XJR-15 👍👍 but build a true road-going version. That was their pinnacle of performance & styling. Beautiful automobile.

[@scottleitner4801]

LOL Freddy might try to fix it!

[@86RSJag]

Glad I got mine before they become collectors items 😬

[@anthonynicholas1165]

Jaguar was finished long before Tata bought them, they just hammered the last nails in the coffin before burying them.

[@Trackandshield]

Only chaina can save jaguar like MG

[@patricknance5284]

The government and the environmental movement is going to destroy the auto business and if you look around, a lot of things are being destroyed right now very weird time in our history! Appreciate you Hoovie😊 and April.

[@EdDale44135]

If I follow Hoovie’s plan for a Jaguar relaunch it is to concentrate on beautiful design, not strictly performance. He seems to think that if they go electric than they will automatically steal design cues from Tesla and Fisker. What if the new vehicles are beautifully designed, built to be a smaller, more exclusive lineup - perhaps only built when ordered, rather than built to spec. Priced accordingly. With an electric drive train? Perhaps focus on the old Grace, Pace, Space concept. A car built to be silent, with comfy seats and plenty of acceleration without going for track times. A personal luxury coupe and sedan and estate. The key, and I think Tyler is right here, is to have a truly jaw dropping beautiful design.

[@cruisersupsupport4502]

I am a 2024 F-Type R75 P575 owner - and 2023 F-Pace SVR. Love the brand. Your news is dated and inaccurate. Google Jaguar’s new luxury electric 4-door GT - images uploaded today. Jaguar’s new electric 4-door GT was caught testing on British roads. The camouflaged prototypes reveal a radically different look than the Jag models we are accustomed to. Additionally, Jaguar will debut its Design Vision Concept at Miami Art Week on December 2, 2024. Next Summer, it’s expected to make its official global debut ahead of deliveries in 2026.

[@1maico1]

JLR sales in 2024 so far are 401,303 units, up 25% year‑on‑year. In 2023 sales by market where: China 106k, US 90k, Europe 78k, UK 73k, RTW 72k, the vast majority Land Rover /Range Rover. A small player by Global standards but not reliant on any one market. It's entirely possible the Jag brand might be dropped. The F-pace is the only model currently in production till the end of the year.

[@porcelainthunder2213]

That’s end end of Jaguar!

[@brokensmilephoto]

I love the F type, really would like to drive one. If I had to settle for a 4cly version for "reliability" reasons I probably would, but that supercharged V6 sounds really good. But I also really like the S-Type, which is just full of Ford underpinnings. I think it looks great personally. I also love the last of the big, sleek, XJ's and XK. Hell, I pretty much like 90% of what Jag has made. One of my dream cars is a Jag MK2 and a E-Type coupe. Oh btw, do you mind picking up the tab? I left my wallet in the JAAAAAG.

[@Dr650rob]

I'm loving my Lincoln mkz and I'm bummed they quit making cars

[@bryancohn9406]

Certain cars will always have value and interest. The problem with the E-Type is that they built lots of them. They aren’t rare so while they will be desirable they won’t support big money. Same with XK120’s. Goodbye Jaguar, it was nice knowing you.

[@netcruzer]

Taking a year off to try and launch an ultra luxury EV with the highest horsepower of any car seems like a recipe for disaster. RIP Jaguar. I'm an F-FACE SVR owner and appreciate the Jag heritage and clubs but I don't think the brand will survive going EV only.

[@Bob_Smith19]

Very few brands will survive the switch. It’s all by design.

[@timmcm9538]

Their cars aren't moving so might as well drop a year making a new line and clear out your stock. Wouldn't want to be someone working in their manufacturing plant- layoffs.

[@JackBeckman]

To paraphrase Scotty, "It's dead already."

[@NorthernChev]

Quick and dirty. You’re in, you’re out. We’re sleeping.

[@CraigHarris62]

I've been a Jag fan all my life. I just bought an F-Pace SVR so I could own the last of the V8s. After all these years Jaguar is finally figuring out how to build quality cars, and now they are throwing everything in the trash to build electric cars hardly anyone wants. Guess that is what happens when you hire a Frenchman as CEO of a British company.

[@axelsdad821]

Ditto. Got an F type R, already have an XJL....

[@ghomerhust]

overseas, their biggest markets, EV sales are basically matching and in some countries BEATING petrol/diesel powered cars. and most countries are banning NEW petrol sales by the end of the decade. if they want to keep selling, they need to figure out how to make good EVs, or else they wont be able to sell in those countries.

[@nicholasrigg8999]

Strange you say no-one wants EVs when sales are up year on year. I think you meant you don't want an EV...

[@NUFCBANTER]

The e type was going for 1.5 2 million 4 years ago but now you can buy a replica electric e type for 80k the electric motor world is adjusting prices daily

[@CraigSmith-qq3sr]

The only jag I ever owned was a 88 XJS with an LS swap and all new wiring harness for entire car. It was fantastic but sadly sold it for twice what I had in it. I should have kept it, car was in concourse condition.

[@trappedinkalifornee]

That 120 to me, represents all that is wrong with collector cars. If you use them you have to be able to suffer a total loss on them and the average Joe just can’t afford or justify affording something like that knowing that an old man on his way to church on Sunday could destroy the whole thing in the blink of an eye.

[@Anatoli50]

I owned and drove my 1953 XK 120 for 40 years. I bought it for $450 and sold it for far more. It was a great investment in my life, taking me to unimaginable people and places, Pebble Beach Concours de Elegance for one. Some investments are worth more than the dollars spent.

[@trappedinkalifornee]

@@Anatoli50 I was on the road to Monterey once and saw a 1964 Chevy impala get in to a head on with a stunning Cord obviously there for the show…..it almost made me ill to see that beautiful car destroyed by such a pedestrian vehicle. Everyone seemed ok but the psychological damage suffered ….. I can’t imagine😮😔

[@Saint_Vincent1735]

F pace SVR is their best vehicle .

[@CraigHarris62]

I agree. I own a 1988 Edition SVR and love it.

[@Eskes1]

I think a new XJS with a V12 plugin hybrid and a new E type. Maybe something like the XK and not go to SUV rather sport cars.

[@justinschultz4325]

Good news! Jaguar will be able to take what they learned from Formula E and apply it to production vehicles.

[@dialedindetail5899]

Nelix for the win!

[@why78yu]

That was a good story about Jaguar, I was wondering what they were doing lately. Is there any way, some kind of enthusiast 'suggestion box', loyalty survey, or ------- , for you to get your ideas, suggestions, etc. "up the flagpole" so that Tata/ Jaguar can fix themselves before it's too late? Remember they had created a great jet generator hybrid drivetrain, why don't they start using that and the diesel hybrids before going full EV?

[@mickrussell934]

I wondered when you were going to cover the Jaguar issue. As a six time Jag owner in the UK, I think Jaguar have made a wrong move and I’m not alone in the Jag community. Correct they do need something special in 2026, sadly not having Ian Callum in the design studio it would have to be something really special!!!

[@Itstime2029]

Ask all the EV owners in Georgia and North Carolina how they will charge their cars for the 2 months or so that it takes to rebuild the power infrastructure

[@Bob_Smith19]

You’re not supposed to say the quiet part out loud. They are a horrible choice during natural disasters.

[@IKnewMickey]

Lots of ppl have off grid solar options. I drive an old school 4 banger and many ppl there are lining up for gas IF there's any available.

[@luckylanno]

Brutal, but fair point. Although, I'm guessing the gas stations were destroyed, too? I heard even the water infrastructure washed away.

[@Eskes1]

The XK120, I think it will be restored sens Jaguar Classic department can fix it (Building a new with what ever parts the can save.)

[@kilohotel6750]

The F Type is a great looking and sounding car it just needs a manual transmission.

[@Kyfordman1989]

You know there is a few automobile manufacturers that from a distance you can tell what kind of card is Mercedes BMW, Rolls-Royce Bentley and just about any 90s to 73 LINCOLN’s because they always have the same styling clues or cues you may call the XJ8 a old man’s car But it’s got a body style that people knew and people liked. Nothing else. Looks like a Jaguar of old Jaguar had its own look the last XJ take the badge off of it. You couldn’t tell the Jaguar take the badging off one of their SUVs. You couldn’t tell the Jaguar Take it off the XF or anything else you can’t tell the Jaguar take the badge off any modern car and you wouldn’t know what it is they all look alike at one time cars had a personality when I was a kid growing up in the 70s and early 80s. I can see a car at night time. See the tail lights and tell you you’re making model. Today if I don’t see your name on the back of the car, I could not tell you what it is. They all look the same same with pick up trucks. They all look the same at one time Dodge Ford and Chevy did not look alike now they don’t look identical, but from the rear end coming up on one they didn’t say Chevy Dodge or have the ram head on there or Ford on the back you wouldn’t know what truck it is

[@patrickulju583]

Analog! Manual shift! Easy to fix!

[@josephfitzgeraldnsw5794]

I think older cars without technology aren’t going to be as valuable. But I think maybe in our kids future they’re going to be million dollar cars even a rusted one.

[@Bob_Smith19]

Do you follow the collector car market at all? Less tech means more valuable. Look at manual versions of cars that came w/ auto boxes of some sort. The manuals are usually worth a lot more money. Less tech means it will be on the road for many decades to come. The appliances they’re building now will be relegated to the scrap heap once the spare parts are used up.

[@chubbs678]

I'm shorting Jaguar stock right now.

[@frankgrimes591]

April would rather interview Nelix sometimes, im positive

[@79thump8]

Just when I thought Jaguar couldn't do anything dumber, they go and do this. And totally redeem themselves!!

[@timothyrigsby5043]

Ok sooo did I see a video of April talking about a firebird or trans am and the chicken on the hood 🤔

[@iibise.3827]

Jag used to make big powerful V8 engine and iconic cars, now all you car get is a 2 Liter turbo for $70k. I have no desire to buy a new Jag

[@CarShowclub]

I don't know why they think this is a good idea? Unless they are focusing on the European market or China? I can't remember the last time I have actually seen someone driving a Jaguar.

[@sickjohnson]

I remember when Ford bought JAG and didn't they implement aluminum body panels to add lightness/performance? Now if I recall this correctly they lamented that Aluminum was scares and expensive...that didn't age well? Tyler making lots of sense in this one....but didn't Enzo Ferrari say the E-Type was the most beautiful car in the world...and are there not multiple small companies resto-mod'n them? Maybe a new retro version is the way to go if they do it right like say GMA is?

[@franzputsch254]

It is so strange to be watching the early death throes of the Internal Combustion Engine.

[@schwags1969]

ICE cars are not going anywhere for a long time.

[@jagv12m]

They need a year off to prepare to file for bankruptcy.All electric when the market states otherwise.Sorry to see them go.I’m just keeping my xkr it will be worth something now that Jaguar will be soon extinct.

[@russellflynn5499]

The advantage Jaguar has in the electric market is they have been consistently one of the top contenders in Formula-E for many years. So I expect them to bring some of that tech to their electric cars.

[@donphillips5957]

I think your point about the generation dieing out is probably right for the E type. A lot of younger people don't get the styling.

[@luckylanno]

I had a coworker that had an F-type. He had to get the engine replaced twice. I don't think they know how to make gas cars anyway. It was pretty and sounded good when it worked, I guess.

[@PapaWoody440]

An all electric British car. What could possibly go wrong? Also, why do Brits drink warm beer? Lucas refrigerators.

[@1maico1]

yawn

[@charlesdalton985]

Just for fun - how many would they sell if they made an updated homage to the XKE fully electric?

[@juliansteward2593]

Winter is coming to the high plains....Hoov is in shorts and April is dressed to climb Everest. Better save for the heating bill

[@smokey2459]

What about all those Jaguar employees? Merry Christmas…..🥳

[@tony_25or6to4]

Jaguar should do a retro E-Type. I bet they could get $150-200k

[@davidstocks3108]

It's actually pronounced JAGUER Tyler

[@rustycleaver8231]

I hear the bells tolling. This is a huge mistake.

[@DFlynn-h3p]

They need to change the name to Jag-wire, move to Detroit and use LS motors.

[@patriley9449]

Tata Motors makes some very good products, especially the big Tatas.

[@TheLuisg92]

I haven’t seen a single favorable opinion on Jaguar’s plans. Everyone thinks is a bad idea that will most likely cause the end of the brand for a few reasons: - Axing the pretty much the whole line up will leave the few remaining dealers with pretty much nothing to sell, so buyers won’t have any other option than to get something from a competitor, of which there are plenty (Tesla, MB, BMW, Audi, Lexus, Genesis, Volvo…) - It will take more than a year to roll out the first model of the new line up. - A full electric lineup only makes sense if you are a new car brand. Stablished brands need a mix of internal combustion and electric powered cars since traditional buyers are not ready to jump on the EV wagon just yet, perhaps never. - Jaguar competing at the same level as RR and Bentley is non sense. Jags are nice cars, but it has always been clear that they are not at the same level as those brands. They are more mainstream and prices are in line with MB and BMW. No none will pay 250K to 400K for a Jaguar. Whoever came up with this plan doesn’t understand what Jaguar means and has 0 respect for its history, customers and Sir Williams Lyon's legacy. That guy must be rolling in his grave.

[@zrally2107]

I honestly think if Jaguar announced we're making a v12 something again it would save the company. Even if it was a v12 suv

[@Mastermind12358]

Dumbest thing I've ever heard. The average buyer is not interested in a V12. Jags have never been expensive enough to reach the market that would buy a V12 nowadays. There are upcoming emissions regulations and other things that would make V12's very difficult. The last V12 ever designed has been designed. If they would head in the V12 direction, they would be heading for bankruptcy.

[@Bob_Smith19]

Make it a hyper car, charge about four million and the Middle East will buy every single one. Plenty of manufacturers have adjusted to this model. Why produce 1000 cars when you can produce ten and make the same profit.

[@zrally2107]

@@Mastermind12358 from what I understand manufacturer's right now basically need to sell 1 ev for every gas car they sell. More so in Europe then the USA because of the buying ev credit system. So why not sell high profit v12 gas cars. You know the kind that will make car guys drool and of course the more average cars ev. Side note v12 isn't dead. At least not yet Aston Martin just brought back the v12 for the new vanquish after 5 years without any v12 street cars and the Ferrari Purosangue is also a new v12 car

[@Mastermind12358]

@@zrally2107 Because making and maintaining halo cars is very expensive. Those V12's you're talking about are old engines, not new engine design. Creating and developing a brand new engine is very risky and expensive, and nobody will be doing a new V12 ever. Do you want Jaguar to put the old 5.3 V12 back into production? Electric is the future, for car guys that are in denial that sounds very stupid. But ten years from now people will laugh at the idea that internal combustion engines were thought of as being better than electric. Ask the average kid today what their dream car is, they aren't saying V12 Jag, they're saying Tesla Plaid. For them, luxury isn't wood and leather, its bluetooth.

[@donschiffer7400]

I think Jaguar is on the brink. So they can either keep trying to find a way to get ahead in a dying market or try their hand in this new market. We also tend to forget that we are not the car market. We are a chunk, but if Jag partners with an EV brand out of China, they could build an EV sports car which currently consist of an old Tesla and out of reach super cars. The rest of the ‘sport’ EV market is a bunch of sedans and an odd but great large hatchback from Hyundai.