Jaguar's EV future

[@themilesdriven]

🟡 Jaguar F-Pace Buyers Guide - kzbin.info/www/bejne/rXfHdax6fqZ3n6M 🟣 Jaguar XF Buyers Guide - kzbin.info/www/bejne/sJSqgKFqjsZrjtU 🟢 Jaguar I-Pace Buyers Guide - kzbin.info/www/bejne/mYHHdKemoa6FecU 🔵 What is a gated manual gearbox? - kzbin.info/www/bejne/i5vXd5mQa8uDkLs 🟠 The combustion engine, today… tomorrow… - kzbin.info/www/bejne/d2HUgHaNbJdlm7c 🔷🔹📖 -- Miles Driven book - amzn.to/47NeoC2

[@chrisaris8756]

Big Jaguar fan. But sadly they have committed suicide. Our local dealer has now closed and staff made redundant. If what’s left of Jaguar management are under the impression a hideously expensive EV is going to save the brand, they are horribly wrong. RIP Jaguar.

[@serphystus]

You are not rich, the brand is intentionally not targeting non-rich individuals like you. That's why they'll terminate all Jaguar dealerships and will sell exclusievly through their own butiques.

[@williammorris1384]

@@serphystus The wealth of the poster you’ve replied to, has got nothing to do with Jaguar’s future as an EV maker . His opinion still stands, whether he’s got £1, £10, or a million pounds in his account. It doesn’t even matter if he’s a potential customer or not !

[@khwajakabeer1]

The new Jaguar ad literally shows the people who would love that EV.

[@johnsamson-snell9558]

They have lost their minds!

[@davidgoliath5901]

My affection for Jaguars started when I was a kid with my grandfathers MK11 3.8. My wife has an XJ8 X350 and I've got a pristine 2012 XK 5.0. Both terrific cars. I'm not a market strategist, just a consumer. There is NOTHING in Jaguars future for us.

[@confederatenationalist7283]

My interest ended with the last V12 powered types.Bearing in mind the factory long ago turned its back on product support of classic Jaguar owners.Because it knew that the Ford era was all downhill, retrograde and inferior to what went before. To those who thought that the Leyland era was the low point should have been careful what they wished for. I'd now have my doubts about Jaguars willingness or ability for parts support for even the current ICE fleet.

[@E7DMG]

I agree as a serial Jaguar owner over the last 30 years i cant see a future, certainly not for my purchases

[@hughmcneillie1032]

Absolute madness. To be honest it isn't the first time Jaguar have got it wrong in the last 10 years. The scrapping of the XK and keep the Ftype as their only sports car was a major error. The XK as a GT car could have had a few more years. I would have added the 3.0 diesel back in 2010 and would have helped the car compete with BMW and Mercedes who also used 3.0d in their coupes. The scrapping of the XJ was also madness. They could have kept it until 2024 with a refresh in 2019-2020 ten years in.

[@TX200AA]

I have a 2012 XK, and they are brilliant GT cars. Jaguar missed a huge opportunity. What they should have done was an update, particularly to replace the outdated screen and DVD driven satnav with the more modern system already in their other cars, and to fit the 8 speed gearbox.. What a great long distance GT car the XK would have been as the 8 speed would have improved fuel consumption. They could also Have put the 3 litre V6 from the F Type in the XK, but the one I would have loved would have been the 3 litre 300bhp diesel.

[@adrens4617]

I have to say this its not the end of an era it’s literally the end of Jaguar sadly

[@praneethjayasimha5943]

not really, solid state batteries will kill ice.

[@wizzyno1566]

​@@praneethjayasimha5943there are no solid state batteries for cars. So no.

[@praneethjayasimha5943]

@@wizzyno1566 will come in 2-3 years.

[@chrispenn715]

​@@praneethjayasimha5943batteries aren't the issue - they have deserted the mass market occupied by mercedes BMW etc and think they can survive in the Bentley/Rolls Royce market - a much smaller market. They'll find it hard to be financially viable just making tiny numbers of cars

[@praneethjayasimha5943]

​@@chrispenn715 The only competitor who make stylish products(EV) above $125000 is only porsche. Rolls royce/bentley arent stylish. Jaguar has a big brother called land rover. So it can sustain selling few high end cars.

[@papagen00]

By killing off the XJ, Jaguar has lost my business. I have owned an XJ6 Series III, XK8 vert, XJ8L, XKR, and now an F-Type. That'll be the end for me.

[@themilesdriven]

A host of lovely Jaguars there 👍

[@AndyK.1]

I’ve gone from an x308R to an XF petrol 2.0 300bhp AWD portfolio. There is loads more room in the back, it rides better, MPG is good on a run 40. 27 around town. Plenty of acceleration when required. 0-60 under 6s. Only downside is the roof line can be difficult getting in and they didn’t make many of them.

[@confederatenationalist7283]

I might have considered a 3.0 litre petrol Ingenium 6 cylinder F pace.But not now.The marque is done. While my 6.0 litre XJRS powered 5 speed manual series 3 XJ will go to the crusher no place for it in this brave new world of speed limits, £7-8 per gallon fuel prices and no parts support and an orphan.

[@mrg-ghx8052]

Buy an I pace

[@confederatenationalist7283]

@@mrg-ghx8052 If anyone doesn't mind sitting on the floor with a back ache and no space the V6 petrol XE is better than E or I pace.All worth peanuts soon.

[@mikadavies660]

The "Era" has been ending for years.

[@lestersmyth692]

Some great deals to be had on F-Pace currently, shame to see the F - Type go to. I’m sure this is the end of the brand, few customers want EV.

[@praneethjayasimha5943]

@20% sales are ev in uk right now.

[@wizzyno1566]

​​​@@praneethjayasimha594316%, and only because of massive tax subsidies. This year by law its meant to be 22%, they won't hit that, and the manufacturers will revolt.

[@praneethjayasimha5943]

@@wizzyno1566 Chinese evs are just started coming, wait and see

[@bigmacdaddy1234]

Jaguar is lost, and I don't see them finding their way back. Going all EV is corporate suicide, especially for a company always known for having electrical issues. They also lost their way in the design department. Jags used to be beautiful, but their latest offering were bland and the interiors were substandard. Jaguar needs to bring back a modern, stunningly beautiful etype with six cylinder gas or hybrid engine and wake the brand up again.

[@williammorris1384]

Excellent point , well made 👍

[@paulmarriner5906]

What about Parts for the existing cars will they be available for the years to come

[@confederatenationalist7283]

Going by the laughable unfit for purpose Classic Parts scheme, which is basically just a list of no longer available parts, I'd say Bob Hope or No Hope.Who would want an EV if the choice of long term ownership of the Ingenium 6 or V8 SVR types remains.

[@murphman76]

I love the brand and have three of their cars...all excellent (2002 Vanden Plas, 2005 S-Type, 2007 XK Convertible). It was a dream of mine since childhood to own a Jaguar. Through decades of reliability problems, their unique style and high finish/material quality saw them through. Today, they are no longer style leaders. Their new line-up had better be absolutely drop-dead gorgeous - especially since they have thrown the heritage that sustained them for so long out the window.

[@highvoltage3479]

Get out of the electric car market ... while you can. Government is in the middle rethinking the whole EV issue because of economical and environmental worries of toxic Lithium batteries. . People are demanding that Lithium and Lithium batteries not be stored in their towns and city's or any populated areas because of the dangers of Toxic gases This why manufacturers and investors are move away from EVs and support

[@Goitfor]

What a load of rubbish

[@confederatenationalist7283]

The real agenda is a transport policy based on walking, cycling and public transport with strict rationing and control over movement.Not EV's.

[@AndyK.1]

I have an XF. As a previous XJ owner they do drive well.

[@themilesdriven]

Yes the XF doesn’t get the attention it deserves 👍

[@snowlothar45]

Sad to see a former icon go out this way. It is amazing that major players can not see what is in front of them. The Ford electric project has all but failed. The Harley live wire has zero sales. Sure, an alternative fuel is needed, but electric is not ready.

[@Phillsen]

As I have now seen this re-branding trailer yesterday. I guess, They know, that they have to find a complete new customer base as an EV Brand. We old Jag Owners in general don't really want EVs or Hybrids.And it has very little to do with logical reasons, therefore you cant really "convince" us to change our taste. So as we can't be the target audience anyway, why not just going boldly different so so we just turn away instead of staying around but criticising every decision. Maybe that's a smart move in the long run. And I see there can be two Succesfull versions of Jag in the Future. Either they deliver some crazy spaceship like EVs that are uncompromisingly focused on style elegance and power and ignore all the efficency crap that makes EVs Ugly. But they make it really expensive and sell a few hundred cars per year. This can work, but it will then be out of reach for average people. Or they make something that really appeals to Gen-Z etc. and archieve what most other brands fail at. Selling cars to the younger generations. But then it must be something wildly different than the old stuff and they must also find a business model that works with people that have no money.

[@chrispenn715]

The issue for Jaguar is not the lack of hybrids - its that they are delusional about moving up market.....

[@owendavies2001]

Jaguar have tried to take on BMW/Merc/Audi with mass market luxury cars and ultimately it hasn’t worked. I get why they’d want to take a completely new approach.

[@leemacdonald6533]

It's the gay advert that finally killed jaguar.

[@owendavies2001]

@@leemacdonald6533 If that's your hot take, maybe this isn't for you lol.

[@robertamphlett-m9z]

Just bought a new F Pace, my 21st Jaguar and possibly my last. My 1st a 3.8 S type in 1967. I will be 80 in 3 months

[@themilesdriven]

I got to drive a 3.8 when I worked in classic cars media, I found it an interesting drive, clearly a world away from the F-Pace, but some how the ‘spirit’ of the brand has carried through over the years. Nice choice and enjoy your new car, my uncle also has an F-Pace and has nothing but good words to say about it 👍

[@danwatson1974]

On the bright side I will be able to buy one of the £100k GTs for about £30k in 2027. But I sincerely hope they can either pull this off or fix it. I love the marque, own a Sportbrake myself and would be extremely sad to see Jaguar become nothing more than a trim level on a Range Rover.

[@alexalex13131]

How will the battery operated motor compare with a toy car motor? Just bigger or more?

[@KG-vn8ou]

I’ve been an avid Jaguar fan, won’t be buying anymore! RIP Jaguar.

[@serphystus]

You won't be able to afford it either. They are not targeting poor individuals, but people of VERY high income. Is not that you don't want to buy a Jaguar, it's Jaguar who doesn't want you

[@williammorris1384]

@@serphystus Err, how do you know the financial status of the poster you’ve replied to?!

[@justmejustme4444]

great report. Big gamble, good luck to them.

[@johntrinick712]

You have to ask why the government hasn't spent more time trying to resolve the charging network. Leaving it to the market to provide has proved a huge mistake and is the biggest hurdle preventing mass EV ownership. If you can't home charge, EV ownership becomes both very expensive, and unreliable.

[@johnlindsay3820]

Exactly right - hybrid is the solution for the next 5-10 years

[@johnbrown3471]

Which EV only manufacturers are going to produce hybrids?

[@ricardo46]

When you compare Jaguar and Landrover, you do know that they are run as one company? So I suspect the strategies for the two marques are designed to be complimentary. That said, I’m a Jag fan and I have an XKR in the garage so sad that they can’t see a way of continuing to make a large engine sports coupe

[@hughmcneillie1032]

Could Jaguar have gone a bit more upmarket with pricing of ICE adding €15k to the price or absorbing part of that €15k that the EU will fine conpanies from 2030 on each ICE sale ? Aston Martin are clearly doing that. Keeping their ranges as they are with V8 and V12. Perhaps there could have been a half way point for Jaguar.

[@bikerclivew]

I love Jags…currently have an F type R and it’s wonderful! I really never understood this marketing decision, made by out of touch people I’m thinking. I really can’t see the logic and don’t believe they will succeed. It hurts me to say this, I can’t see Jag changing their minds…

[@why78yu]

I agree with just about everything you're saying. Is there any way, some kind of enthusiast 'suggestion box', loyalty survey, or ------- , for you and other car fans to get your ideas, suggestions, etc. "up the flagpole" so that Tata/ Jaguar can fix themselves before it's too late? Remember they had created a great jet generator hybrid drivetrain, why don't they start using that and the diesel hybrids before going full EV?

[@themilesdriven]

I think a lot of car companies would benefit from an enthusiast's 'suggestion box' on their website. I guess this is what people use social media for, unfortunately, they rarely add constructive remarks, which is why I like your suggestion - far fewer 'noisy people' are going to find the suggestion box on a company website 👍

[@why78yu]

@@themilesdriven Can you believe what Jaguar's doing now with this crazy, irrelevant ad campaign? They, more than anybody else needed to have set up a 'suggestion box' for their current clientele, future buyers, etc. instead of this!! I was so hoping that Tata would do better!

[@themilesdriven]

It was a surprise, I thought it was a joke advert made by some youtube pranksters. I've since made a video about my thoughts - kzbin.info/www/bejne/nnjcaoaZpK6DiK8 Where they go from here is anybody's guess. I'm refusing to give up on them yet, but they need to have something truly special coming up to get people laughing instead of crying about this moment in Jaguars's long and distinguished history 👍

[@madanto2394]

This gunk unheard off 15/20 years ago-

[@steffenjensen9350]

What about the I-Pace ? Brilliant car ,,, EV only, and in the market for five years now,,,,will there be a successor ? An upgraded version, -or is it the end for that too ?

[@bigmacdaddy1234]

Nobody wants to buy a Jaguar called "I-Pace"...the company became one big joke

[@mrg-ghx8052]

They have 2 years market supply of I pace in the US 😂😂😂

[@praneethjayasimha5943]

Rich people will have home charger and jaguar is targetting them

[@themilesdriven]

Yes, good point, although I’m not sure about wealthier individuals in cities that only have on street parking, I haven’t seen any company (automotive or utility) really tackle that issue so far 👍

[@KG-vn8ou]

They are going to be heavy and expensive. The iPace was a failure, so what makes Jaguar think they’ll do any better while giving every other manufacturer a years head start.

[@khwajakabeer1]

JAGUAR is out of my Favourite List

[@jondonnelly3]

I remember Austin Powers Shaguar. That was cool.

[@kenleesuser1943]

All the UK emissions targets within established government documentation states net zero by 2050 why Labour are insisting 2030 which is unachievable within the current markets and that doesn’t allow for the gas boiler replacement programme that if they started changing them now achieving a million every year they still would not reach the 2030 target.

[@AndyK.1]

Glad to hear some cars are going hybrid.

[@ArsenalFCRules]

Bye bye Jaguar. And when your cars have just started to be reliable. 😂😂

[@chrisgermann6658]

They will go under if they ditch the IC engine. Someone like GM/BMW group will end up buying them.

[@trishanchetty5791]

Which companies don't have EVs?

[@keithshayle7027]

You are really missing the point, and are probably unaware of the change in strategy when Thierry Bollore became CEO of JLR. It was realised that Jaguar simply couldn't compete with the usual or so boring German premium brands. They couldn't sell enough to provide the investment for future models. The idea behind the new policy is to take Jaguar into a sector such as Aston/Bentley etc where the cars are being sold at a price point where to make a profit you don't need to sell as many. They don't want the customers they used to have, who would bug an F-Pace or even an EV I-Pace, they want customers who might buy a Bentley Flying Spur, or a top end Lucid Air. The old customers would be simply considered too poor to be able to buy a future Jaguar. If you were coming out of a Porsche Trashcan maybe fine, if you were coming out of a Mercedes E Class etc then you've come to the wrong place! Maserati are trying the same by doubling the price of all their cars, the problem is they are tye same cars that used to cost half as much. The EV side of things that you are getting so hung up on, really won't matter to the type of customer that Jaguar will be looking for, they won't be living on a residential street where you live, in fact don't take this the wrong way, but they won't even ever need to visit the people who live in those streets. Barclay Square on a Saturday Nigut, or parked near to Ramsays Lucky Fish restaurant in the West End is where Jaguar hope you will see there new cars. In twenty years the Chinese will dominate the mass and premium markets, and the likes of Mercedes BMW Audi could be consigned to the history books!

[@graham5649]

The trouble is having owned 4 Jags they have been the most unreliable cars I've ever had even though I really liked them. Jags reputation for unreliability along with Land Rover is almost legendary, will any body really spend over a hundred thousand pounds on one? I'm not so sure I still consider them a real luxury brand.

[@royed31]

Maybe Jag have got something that no one knows about ?

[@themilesdriven]

I seriously considered this aspect before making the video, if they do have something (like a battery that will beat all others, and quickly be scalable to become very cost efficient) they are keeping it very close to the chest, but the I-Pace was one of the first prestige electric cars to market that wasn’t just a conversion of a combustion/hybrid chassis, so there’s a chance. it would be great to be doing a follow up video to this in a year if they do 👍

[@praneethjayasimha5943]

They have formula e tech and jag formula e car is best

[@wizzyno1566]

​​@@praneethjayasimha5943what tech? The batteries are shared and motors are by and large the same.

[@williammorris1384]

@@themilesdriven That’s a good point actually. And yes, please do!👍

[@chrispenn715]

Jaguar are doing something most brands would never consider; commiting suicide....

[@johnrogers6616]

Look mate, they want to be a Tesla.

[@wizzyno1566]

Jaguar haven't got a future.

[@michaelkitchen5719]

Great TueTube No infrastructure No on street charging No range Increased "fill up" time Increased depreciation Increased prices Increased insurance Increased depletion of rain forests and loss of CO2 capture Increase use of vehicles in third countries Where do I stop? This policy is not helping the whole world We have oil and gas the could help the UK to keep prices down for those who heed those fuels All rural and villages use oil to heat their homes. Motor companies jumping onto the political bandwagon will not save the planet The motor companies will solve the global problem Is that enough be going on with?

[@burakguray5080]

as 85 born ı always lıked jaguar looks ın 1990s and 2000s models XK and XJ but ın late 2000s all new desıgn language jaguar lost ıts way. w out solvıng reliability ıssue Jaguar goıng to EV or hydrogen or jupıter fuel nothıng wıll change. bıggest EV market chına and U.S than who wıll buy unrelıable ımage EV jaguar wıth hıgh prıces

[@garyranta9811]

WTF ?????

[@willumwhitmore9419]

This is stupidity

[@mrg-ghx8052]

Jaguar is a woke, misguided, political organisation now.

[@leemacdonald6533]

Jaguar has no future 😂

[@Geetz7]

Jaguar is doomed lmao

[@user-fx2oo3bi9c]

Europe becoming so woke

[@markbriggs5531]

Jurassic Park! ;)

[@keithhooper6123]

Sooner have an Indian TATA then a Jaguar

[@markbriggs5531]

Jurassic Park! ;)