JAGUAR Rebranding is either Marketing Genius or Peak delusion

[@brandonchin6799]

Jaguar "more like Drag-uar"

[@Alteori]

I’m dead

[@galetinm]

There's an even better, if not just more offensive name. Replace the j with an f. You just know that's what they're being called after all this.

[@teonactalpizza]

@@galetinmfaguar hahahahha

[@BrunoHeggli-zp3nl]

Yawn

[@RazvanMihaeanu]

Haguar - Al Bundy (for those who remember)

[@kaijukyru]

There is a reason why folks never go full Zoolander irl.

[@dragoonmk4203]

BLUE STEEL!!!!

[@harryscarry6064]

😂😂😂

[@Pozorrogo]

Its giving 'Dystopian Teletubbies Perfume Ad'

[@azurephoenix217]

LMFAO

[@triggerfairy4070]

Perfume ad definitely the vibe

[@demigreen6495]

😂😂😂 this is proof we live in a dystopia

[@horacioaranguiz1442]

@@Pozorrogo I thought the same thing at first, but at least in perfume ads they show you the product, unlike this ad

[@chrisevans3189]

That’s funny lol

[@ZEN_7RZ]

AGAIN... For the millionth time in every product marketing possible since 2019... "WHO IS THIS FOR?"

[@mrbigglezworth42]

"How will this help us sell cars?" "Cars?"

[@r01d2]

I imagined since 2019, those big companies's marketing team always dictated by algorithm and the team is like SpongeBob and Patrick with Magic Conch

[@corymorrison4488]

Nah I feel like vague brands and weird marketing started with the 5Gum ad campaign.

[@Ihasexp]

Troons. Who have no money. Who receives a taxpayer funded phone, who demands body mutilation surgeries on our dime. That's who.

[@SJBW196]

DEI and ESG....

[@Hollyclown]

“What do you mean cars?” -Jaguar CEO

[@MsElfdee]

jaguar 'copy nothing', also jaguar 'Welcome. Welcome to the Hunger Games'

[@Alteori]

😂😂😂😂😂😂

[@beastieboy3926]

But the advert does copy. It copies the entire LGBTQIMBVHYGDSFGVCDGVCFBV,agenda.The agenda that most ppl have become tired and bored with.

[@jhoughjr1]

Looks more like Earth Girls are Easy to me

[@MsElfdee]

@@jhoughjr1 or an advert for paint.

[@stephenpmurphy591]

​@@MsElfdeeBad & silly haircuts.

[@UniversalConscript]

I like the phrase "delete ordinary" in that commercial. It shows their intentions towards ordinary people like me.

[@TheRSTD1]

👀 someone can read subtext!

[@cosmicmuffin322]

It's not even subtext at this point. I'd like to add that only narcissists have a preoccupation with being special and unique to the point of seeing "ordinary" as beneath them.

[@Dogapillar4Lyfe]

It's the old Stone Toss comic: Person 1: ...and then we zoom in on the gay couple kissing. Person 2: And how does this help us sell hamburgers? Person 3: Hamburgers?

[@dobby9996]

Hearing the rebrand director talk literally told me everything i needed to know about the collapse of Jag as a brand. I heard that voice and saw him stood there and instantly was like "ahh right yeah I get it now. Was nice knowing you Jag" 😂🤮

[@centrevezgaming4862]

Just like in 2009 where Sci-Fi Channel became SyFy and their slogan imagine greater.

[@skibidi.G]

How bad is it with him ?? 🫣

[@TheRSTD1]

@@dobby9996 the rebrand director, everyone who worked for him and most importantly, whoever hired him should be cleared out by Monday morning.

[@planguy9575]

@@centrevezgaming4862 Oh my god. This is exactly it. Where do these people come from!? How are they so far up their own butts?

[@DauthEldrvaria]

DEI is killing everything 😂

[@roneherushin4638]

"We are on a transformative journey" yes a journey towards bankruptcy and obscurity.

[@daisythegoth7444]

I love Casual Geographic! And that two Rs logo is Rolls Royce btw

[@Alteori]

You know I was about to say Rolls Royce bc that was the only other RR but I wasn't sure

[@yeoldeseawitch]

​@@Alteorifun fact about rolls royce, it was founded by 2 people, Charles Rolls and Henry Royce, and when rolls died in a airplane crash, the rolls royce badge, which originally had a red background, was changed to a black background as a sign of respect for Charles.

[@hertzwave8001]

@@yeoldeseawitch interesting history, ironically they ended up making jet engines

[@yeoldeseawitch]

@@hertzwave8001 actually the jet engines and luxury cars are confirmed to be separate corporate entities.

[@wolfpredator1000]

Jaguar pulled the Homer Simpson marketing strategy of using a shotgun in public to promote bowling.

[@Kage-pm6qi]

Lizsa: Mom make him tell the story right. Marge: That's what actually happened. Lisa:.....ohh.

[@justaquietpeacefuldance]

Ad was cut short for Middle Eastern market. Apparently Cyperpunk npcs with yellow sledge hammers don't sell well over there.

[@j.c.denton2060]

It isn't cyberpunk it's AIDSpunk

[@LimC.A]

maybe cuz they know its a "non-conforming" gender and thats why they cut it? they all look ugly as hell too why dont they hire beauties instead of uglies bruh are they even trying to market their cars like in its earlier cycles of their life?

[@nothing-jl2dz]

not very brave of them

[@RT-qd8yl]

I wanna see their CEO spend a week in Riyadh

[@wwiiinplastic4712]

@@nothing-jl2dz I'm not stunned by it either.

[@northstar6920]

First there was hate clicks... welcome to the new era of of hate advertising.

[@sampsonroofing7377]

It's not hate; it's just people are sick, sick, sick of an elite force-feeding woke culture on them.

[@Banzai431]

I remember watching this and thinking... "Where's the car?!"

[@TheUplate]

Oh dear... That CEO speech... Guess they've gone full-on cult mode

[@Otokichi786]

He must be drinking the same hootch that Boob Igor bathes in his private bathroom at Walt Disney company.;)

[@DauthEldrvaria]

Bro. WTF was that even? Like… No mention of the car? 😂

[@inuface]

They say diversity but it's always the exact same kind of people. No variety really.

[@demigreen6495]

Yea where are the straight normal people, now i feel like im a minority 😂

[@LoneWolf-rc4go]

The main issue is the lack of diversity of thought. I'd be prepared to bet that every single 'diversity' hire thinks exactly the same way. It would be all the superficial progressive nonsense where people's skin colour, gender and sexual identify are literally all that matters. There would be no interest in finding out what customers actually want from the Jaguar brand because that highlights the differences in values between the creative team and the people who will be buying the product. This leads to stupid 'paint by the numbers' marketing which just boils down to 'diverse people/family uses product, buy product'.

[@SWIFT_NINJA47]

Wdym, like gay people?

[@dr.elvis.h.christ]

Shouldn't "inclusion" mean straight white males and soccer moms?

[@notimportant1659]

​@@dr.elvis.h.christThat is who's pushing this crap, yes

[@parapendejadas4913]

Bud Light and Zoolander had a DEI baby: It's called the DRAGguar.....

[@AdamYGO6893]

*Faguar

[@krispypriest5116]

I think that Jaguar forgot they were selling expensive cars. Thanks Ateori

[@ULTIMATZEKROM]

"Are you sure this will help us sell more cars?" "Cars?"

[@shockwavecg]

The minute you showed the marketing director it all made sense.

[@BoSmith7045]

This has Blackrock written all over it.

[@Aging_Casually_Late_Gamer]

"We need to force behavioral change." -Blackrock CEO

[@jasonnelson9141]

Yes, the shadow corporations control everything and they are so woke.

[@stephenpmurphy591]

​@@Aging_Casually_Late_Gamer Larry....It's not working. You force behavior people push back big time.

[@ryanpeck3377]

Honestly a commercial for paints, art supplies etc would make perfect sense for that ad.

[@Otokichi786]

Or another Staples back-to-school ad!;)

[@nicholauscrawford7903]

As an artist, the fake-looking "paint" effect and that fake-looking everything else actually wouldn't inspire my confidence if it actually was for art supplies. Yes, art is a lot about "faking" something, as in making an arrangement of pigments appear as an image, but there still has to be some sort of reality to it.

[@Tallacus]

Growing up my father always had jaguars, his last one was a lime green 2001 XJ that died on him one day because they put the wrong engine in it. I always remembered those curved headlamps and how they had British vernacular for the parts of the vehicle like bonnet for the hood. Now they just suck and lost their unique design. Let the brand die like everything else that went woke.

[@alvarny77]

They used to have a jaguar at the front of the car...

[@alvarny77]

They removed the jaguar from the front of their cars... it's sad.

[@accelerator8558]

They sell cars? I was thinking on trash perfumes

[@allcaps7815]

jaguars are a threatened species so they may have removed it from the logo so they don't have to remember there dead mascot in 100 years if they really think they'll last that long.

[@miserychick8024]

Yep the second I heard the directors speech I knew it was the end

[@samedz3966]

In the UK, 99.9999% of the Jaguar customers are aged 50+ and white male. This is an epic failure in keeping with their brand

[@hawkeye5955]

Once again, this is another company trying to create the "modern audience" while tarnishing their legacy as a brand.

[@dr.elvis.h.christ]

If they are going that far with a new image, just ditch the name too and come up with something stupid like Stellantis. I'm still wondering if the whole thing is a giant troll.

[@A.Person...Maybe...]

And most of the remainder are men in general. Such a great ad for the ten people its targeting.....

[@littlewhiterabbit202]

You mean to tell me That someone who is probably worth millions or more Is out of touch!?!?!! Imagination my shock.

[@dearthditch]

Yep. I’ve heard comedians make that joke, along with a punch line I won’t repeat

[@Toledotourbillion]

This ad is to drum up controversy because straight up creativity it seems is just too hard nowadays.

[@animezilla4486]

I guess

[@little_dandelion]

Porsche ad is classic nostalgia with a zest of modernity, and that felt good. That is the type of tone Jaguar should have gone for, as a legacy luxury brand. Volvo ad is fantastic. And people are considering buying a Volvo after watching it.

[@Toledotourbillion]

@little_dandelion Yeah. Jaguar should capture the essence of the beast not some abstract art.

[@Ihasexp]

@@little_dandelion Some companies will return to normal... others will go away. All up to them.

[@planguy9575]

I don't think "Getting people talking" is an actual good decision. Because what they are going to be saying is "I'm never buying another Jaguar."

[@MrTryphodemos]

This is the corporate version of self-immolation.

[@jadenova]

"Copy nothing." Make their logo like every other logo nowadays.

[@planguy9575]

I hate these "simplistic font" logo's.

[@hertzwave8001]

Copy nothing good, seemingly

[@matthewmosier8439]

​@@planguy9575Yes. They are boring and forgettable..

[@TheSolarium18]

copy the same controversy marketing strategy evey big company has already tried and failed and reacting in the same exact way when faced with criticism which leads to nothing than even loosing customers and even the most loyal longterm fanbase which otherwise would have stayed with them no matter what.

[@GothLady1987]

It's impossible to "copy nothing" when everything is a copy or inspiration fom something else. This is just devolution.

[@amphiptered.5355]

You know the marketing director gives me the same vibes as the rich/elitist snobs from the hunger games. The ad itself just reminds me why I never watch "fashion" shows. I know they are for show but most of the time the clothes are god awful. But hey, I am just a SE Asian gal. So maybe I am not rich enough to understand the elites' fashion sense,

[@01dominico]

the only way I can see this advertised for rich people is if the message was: "We have enough money to burn some, just like you."

[@johnmiwa6256]

Jaguar didn't get the "Woke Means Broke" memo.

[@ELP1125]

What's woke with it tho

[@johnmiwa6256]

@@ELP1125 Well, if we are talking about the original purpose of the word, the commercial isn't woke. However, the meaning of the word has morphed into a synonym for cultural Marxism.

[@fltngmmth]

Because it's not true... it just rhymes so parrots like you will repeat it whenever they see a gay person in media

[@jasonnelson9141]

​@@johnmiwa6256So it's just a term for the far-right to throw around at things they don't like?

[@Phage-]

​@jasonnelson9141 And I presume that you assumed he is far right from using the term,"woke"? And what gives you any clue that he's a extremist? You sound silly my guy

[@CalicoCrack]

the new logo looks like a scam in a yt sponsor

[@uselessDM]

"Welcome to the sponsor of this weeks video: Jaguar. Sadly I can't really tell you much more because I don't even know what they are selling."

[@dr.elvis.h.christ]

It looks like something that would be on a ladies compact.

[@kaijukyru]

One thing I learned is that Jaguar used to be a go to get-away car for bank robbers. How far they have fallen.

[@ColinMill1]

Yes, Ronnie Biggs said his whole criminal career seemed to revolve around the Mk 2 Jaguar. He said he even got driven to court for sentencing in a police Mk2.

[@Mallard942]

Now they're a getaway car for drag queens having story hour at schools

[@Jkvrvids]

This advert shouldn't be allowed within 50 feet of any school.

[@kristianawilson9038]

@@Jkvrvids 😂😂😂😂😂😂

[@joimumu]

This is the 3rd company that destroyed their imaged with just one ad that they will never recover from it

[@theimperialist2686]

Nope, I prefer the old Jaguar logo.

[@kaijukyru]

Preach, brother, preach

[@TheOfficialPatriarchy]

When I first saw the ad I thought "This was made by people who think the residents of Capitol City in The Hunger Games were the good guys."

[@DenjinOni]

Like JonTron said when he reviewed logos "we must go simpler"

[@stellarmonk]

"I don't know what that is" that's Rolls Royce

[@SingWhileYouMay]

I guess next to the controls for turn signaling, they now have a button for virtue signaling.

[@Allan_aka_RocKITEman]

🤭

[@robbiebonham]

They all look like people who take cabs everywhere.

[@RuthFreeman-b6p]

I would thought they were advertising paint!

[@kuradamax]

Jaguar dropped the 'J' and replaced it with an 'F'

[@el5anto]

Thanks for adding sanity to the constant flow of weird that is day to day life.

[@bulldowozer5858]

Lamborgini once said "We don't do commercials because our target audience isn't sitting around watching TV." I think this is why? The letters are so round. It looks like a tech start-up

[@justletmelistthese]

Casual Geographic's censor circumventions are top level utub content

[@PChazman1]

Reminds me of the horrible fashion show paradies from Zoolander. 😂😂😂

[@valevmer]

How is this even possible? what big companies can show positive results after "going woke" and Jaguar officials are like;"fuck, we can t miss this trend".

[@turtle2720]

I don't watch ads. Back when I had TV and every channel had ads I would play a game... mute the sound and guess what product is being advertised. This Jaguar ad is peak delulu!

[@dr.elvis.h.christ]

I don't watch anything with ads either. I only heard of this when a YT channel I follow covered the story. The Budlightenment pales compared with this insane stupidity.

[@jpteknoman]

Even the way they write it, with a mix of upper and lower case letters, is like how you write something like this to imply stupidity. The DefIniTiOn oF OuT oF ToUCh

[@stormveil]

oh... that's why it looks so weird.

[@zwippie92]

And just like any other company that is an "ally", they have at least 2 different versions of this ad. The one circling around in the middle east have some scenes that are not in this version.

[@4.6lv8crownvictoria8]

7:59 judging the accent.that explains why jaguar is like this..

[@-TriP-]

03:23 This is a Leopard, not a Jaguar. You can tell because Jaguars (besides being much bigger) have dots inside the rings, whereas Leopards just have the rings ("rosettes").

[@Alteori]

Really. I could have sworn I saw little dots in the video. I’m watching it over and over and now the dots have disappeared. wtf did you do??? 😂😂😂

[@-TriP-]

@@Alteori 😆

[@TarubXCI]

Witchcraft or timelord shenanigans.

[@TheGuardianofAzarath]

Jaguar committed corporate and financial seppuku with this add. Then doubled down on that when their marketing director pulled the “our critics are racist” card. Their apparent reasoning is they’re struggling with competition, so their response is self-destruction.

[@ck_idgaf1680]

EXACTLY, WTF does all that have to do with the CAR. I don't care, the only thing that matters is the design, engine specs, safety specs and features. It really doesn't matter who did what, make me want to buy the car.

[@hylianchriss]

Can't wait to see how many luxury sport cars the 'modern audience' will buy. Surely this new direction will be a really successful business model for the company

[@RukaGoldheart]

Jaguar being completely oblivious of everything that is happening while also ignoring their history, it's absolutely sad.

[@TODAYWEARETALKINGABOUT]

Tbh....your getting mad over a commercial that ment to make you talk about their product So you basically got baited when you could of swim past the casting hook

[@RukaGoldheart]

@TODAYWEARETALKINGABOUT baited me into blocking and masking their account, masterful gambit from Jaguar. Thank god I can still go and see the old XJRs and E types run at Le Mans classic.

[@TODAYWEARETALKINGABOUT]

@@RukaGoldheart ye but you still did a form of interaction

[@TheUplate]

@@TODAYWEARETALKINGABOUT "your getting mad" *you're Nobody is getting mad, bud. We're just incredulous as to why a company would make such a dumb decision

[@TODAYWEARETALKINGABOUT]

@@TheUplate i know but sometimes i understand the discussions in some bad advertisement but This one is no different to other weird ads i seen for cars Like how they talk sexy about a car yet you have no clue what even special about the car except...is a car

[@mikect500]

I know that Jeremy Clarkson is very busy saving British Farms and Farmers and therefor Britain right now but I can't wait to see his reaction to this.

[@scrimpishimp4857]

The double R stands for Rolls-Royce.

[@sniiiper3d645]

The jaguar logo and an easy to identify one at that was the whole point of advertising itself, you see a slick car going down the street and you can’t read the text under it all you see is the jaguar and you knew what brand it was

[@animezilla4486]

This is the craziest thing I've ever seen

[@DownWithThisSortOfThing32]

When's the last time anybody's spoken about Jaguar prior to this week? Exactly. The ad did its job extremely well.

[@YonaStreams]

is this Velma for cars?

[@grainherstal1912]

I kid you not, i screamed "where's the car ??" Throughout the ad first time watching it.

[@Sujad]

DIE policies in engineering does not belong. You hire the best and most talented people you can get. Hiring because of inherent characteristics and not merit means your engineering projects suffer and the thing with engineering is. If it's not the best it can be, people can and will be hurt. Like that foot bridge in LA that collapsed that was designed and built by women exclusively. Or the abrupt drop in quality of aircraft safety standards when DIE was introduced. The drop in entertainment quality when DIE was made mandatory.

[@Burns_RED]

12:20 I appreciate the deep dive into Alteori's psyche 😂

[@geoffskelton2772]

Wow, way to take a well respected and well established brand and DRIVE it straight into the ground!!😁

[@demigreen6495]

Wasn't that respected… they haven’t released a new car in over a decade

[@NeSeeger]

Jaguar is currently owned by an Indian Company and Ford had a big stake in it before that.

[@shannonmcelroy8454]

It's honestly replicating the tacky fashion trends in the dystopia shown in A Clockwork Orange.

[@ShadowNight21]

They all look like the power rangers 😂😂😂

[@Allan_aka_RocKITEman]

More like _Powder Rangers._ 🤦‍♂️

[@mrkisukes]

I saw this commercial and legit thought it was some European clothing brand.

[@sca88]

Let's launch a lame and gay post modern parody of ourselves rebranding as our marketing campaign. Yea, since men mostly buy cars this will definitely work.

[@kielbasamage]

I’m not a car guy. When I got that ad I had NO idea what jaguar was and what the hell I was seeing.

[@MrSecretweapon174]

Jaguars are for business men. And those men gave the car a certain prestige Are they trying to drive those same men away now? This is like what they did to star wars. Chased the main audience away and then blamed them for leaving.

[@MISTERKIC]

Powerful 😂

[@mikect500]

All Jaguar had to do was announce that they were going to dust off the machinery that produced the 1969 E-Type and they would be printing money.

[@mr.seyfried1652]

1:45 what is wrong with showing the cars? -They don’t have the car to show

[@joedudz]

Transitioning at work? That's the last thing a buyer of any car thinks about. Or any product.

[@joshflorence1998]

Classic Alteori. Going on a minute-long tangent about wanting to have sex with your car. It's why we love you.

[@oliviastratton2169]

Anyone remember that old College Humor sketch where the Oreos CEO is like: "We work at a money factory! We don’t have to work hard!" I feel like this Jaguar CEO and other like him have this mindset. They get put in charge of this well-established brand and think they can just do whatever and still be profitable. They don't understand that the only thing harder than becoming successful is staying successful. And look, there are companies where the branding doesn't matter that much. I don't think most people who shop at Walmart, Amazon, or McDonald's do so because they think those companies are cool. They shop there because it's cheap and convenient. (Obviously, the branding was important to this companies becoming successful in the first place, but they could run stupid ads for a long time and still do fine as long as their products stayed cheap.) But if you're selling luxury items, the branding is the product.

[@hanzo8120]

And another one is cooked, this time it´s Jaguar!

[@Dam-a-fence]

5'2" and scienced the crap outta them. Mad props, fantastic video. Many thanks.

[@parkeruk8417]

Alteori is thy goat

[@TheSolarium18]

Genius? to copy the exact same marketing strategy which cost Disney half of his networth? Which ruined dozens of franchises? (Netflix Witcher, Starwars, rings of power etc) Which ruined Bioware? In a branche where the new target group is even less likely to buy?

[@daisythegoth7444]

Wow, a furry AND an autophile. What a combo!

[@Alteori]

😂😂 Daisy I'm not a furry

[@wwiiinplastic4712]

My theory is that the marketing manager's only experience with Jaguars is leaning his head down into the lap of the dude driving the one he's getting a ride in.

[@Alexander-Lionheart_1881]

Omg why the hell am I seeing a bunch random footage of Jaguar in the wild

[@tcrow9599]

You have to wonder what are they teaching students in marketing classes in college these days?

[@chadgrimwell8380]

So where's the car? What car? We're selling agenda here.

[@vampirasilents2021]

I'm an artist. This looks very 80s-inspired. It looks like it should be for paint and home improvement with the person with the hammer and the paintbrush, or some high-end clothing. Even perfume would make more sense. Also, this guy's such a hack. First of all, as a person with autism who falls under neurodivergent Most of us can't drive. A huge majority of us, not all, have motor skill issues associated with autism that prevent driving even when you're an adult. That's so tone deaf for so many reasons.

[@NoahGooder]

same it gives off something like 5th element vibes. Also im in the same boat with driving tho I am attempting to get my liscene because of my living situation.

[@riddickraymond7067]

Didn't know it was a car add and they all look dead inside. How to tank your stock price.

[@Touma134]

You talking about acting like a cat reminded me of something. I was in my early 20s delivering pizzas and this one little girl answered the door then immediately got on all four and started meowing. She never broke character the entire time I was talking to her parents. It was adorable but extremely weird. I had to pretend it was in fact not odd. Also you might have some unrealized emotions for cars.

[@Alteori]

😂😂😂😂😂😂 You have to play along. WAIT WUT?? ME?? NO WAY. The car thing was other people NOT ME 💀💀💀💀 WHAT IN THE WORLD

[@hirudinaria]

I remember a time when advertising just meant showing a model in a bikini walk out of the sea on a beach and then showing the logo next to her. How far we have fallen!!! 😂😂😂

[@davidpeirce5945]

Only thing I can think of is the "copy nothing" piece is supposed to be "Look at us! We're so different we don't even have ads like other car companies!".

[@Alteori]

😂

[@rosomak8244]

Yet, they present as stereotypical anal-pseudo-modernism droids.

[@darthdank1993]

People wonder why with so much tech and knowledge we can’t solve world peace….then when I realize the best of the best were hired to make this ad……I think I know why we can’t have nice things anywhere….

[@morgant.dulaman8733]

It looks like a weird fashion commercial. Fun fact: Arch recently did a video where they were talking about a lot of the words and phrases used by...people of this crowd...and found the overwhelming majority of the public do not use these words, and many don't even know what they're supposed to mean. The fact so many in corps and ad agencies don't even know this or think they should try changing society rather than do the fulfill the purpose companies they work for (in this case, making and selling cars) explains why we get ads like this.

[@andrewjones1143]

Your car f***er side trail got me 💀💀💀

[@fox0097-x3w]

11:56 😂😂😂 No need to apologise car enthusiasts understand that😂😂😂

[@craigwilliams1073]

Yep, they've lost their minds like most!

[@NoahGooder]

I was not expecting to see that nat geo guy on here.