Jaguar's 'WOKE' Rebrand SLAMMED as Boss DOUBLES DOWN on Brand Changes Despite Scrutiny

[@samc8183]

They don’t intent to sell cars… They intend to ‘normalise’ the destruction of virtue and sanity.

[@PaulJones-xl6xq]

This comment is wayyyy too underated!

[@spudspuddy]

the satanic new world order

[@garyfrancis6193]

Intend on sell.

[@garyfrancis6193]

@@PaulJones-xl6xqWhat do you mean by “ underrated “. Did you collect data on this comment or just repeating the same old word you’ve seen in a thousand comments which is meaningless. It shows what an empty-headed sheep you are without an original thought in your head. You just copy whatever anyone else said.

[@karencordoba]

Yes. No company wants to lose money, this evil is being funded by the powers at be.

[@grantmaciver9597]

They should just rebrand it "Draguar"

[@deanmartin6052]

LMAO... best comment yet!

[@fh2832]

There’s another word that begins with F and sounds like Jag

[@grantmaciver9597]

@fh2832 I thought of that one too but refrained lol

[@theawakengeneration8826]

Brilliant 😂😂

[@aussiewattle4299]

@grantmaciver9597, Good comment.

[@paradox7358]

Woke poisons everything

[@noelward8047]

@theavengers01 'you lot' ! Oh dear. Haha

[@Peter-ww9bw]

Who can afford a Jag anyway,

[@spudspuddy]

@@Peter-ww9bw they'll destroy your push bike brand next 😂

[@Peter-ww9bw]

@spudspuddy hard to destroy feet , push bikes are for kids and people who like Lycra, well I'm glad you're upset about storm in a tea cup !

[@theend9494]

If I turned up for work in a string vest I would be fired

[@eddiediesel9035]

My mate owns a jaguar. He's now looking for a quick sale.

[@Pointman607]

If he gives me £500.00 i willl take it of his hands.

[@l.h.2543]

I would hang on to an old one.

[@dotdashdotdash]

He must regret blowing his wad on a Draguar

[@juliuzztumanz1983]

Tell him he can keep it..who would like to own a jaguar after this😂😂..

[@felixramos9241]

@@dotdashdotdasha Faguar hahaha

[@pressurizer1]

That Jaguar commercial is the self-destruct button the company just pressed.

[@sikugord03]

Boss can double down all they want. It won’t help sell the product. Idiots.

[@Peakfitn3ss]

Doubling down and calling their customers "intolerant" is just the cherry on thr cake 😂😂

[@nudisco300]

And how many car companies have you ran ? I love these armchair prats that mouth off all confident. Jaguar currently has less than 10% of its buyers under the age of 30. Everyone else is driving around in their competitors cars Audi, BMW and Mercedes. Do you know why ?

[@bobp363]

@@nudisco300 stop getting your panties all in a bunch ..its absurd and you know it ..

[@dcoughla681]

@@nudisco300 Young drivers are a declining market. They can’t afford cars or the insurance, have products delivered to their door, cheap Ubers & have got nowhere to go anyway. The people who buy expensive cars tend to be older than 30, use them as company cars & enjoy driving a lot. Audi, BMW & Mercedes are all marketed at people aged 40+.

[@bradwilliams1691]

I reckon that the only thing "doubling down" will be their sales numbers.

[@Leypath14]

So, that's the end of Jaguar then.

[@MaynardFreek]

There’s no coming back from this

[@GazGuitarz]

Yep

[@bensmith5231]

Basically Yep. Obviously Didn't Learn From Bud Ligjt lol

[@WickedVilla]

Although I heard that this is a massive prank (which is why there were no cars in the commercial) and that Jaguar could say, ‘Now that you’re looking, just kidding!’😂

[@michealfigueroa6325]

A vey narrow brand name looks to get even more narrow... is that a good way to build the company name?

[@larsbugge4293]

I find this rebranding utterly repulsive. According to Jaguar CEO the reason is that I am a bigot. I know for sure now that I will never ever buy a Jaguar.

[@stuartr2764]

I must be a bigot as well. I don’t feel too bad about it though, and I too will take my bigoted money somewhere other than Jaguar… probably will get another BMW I think

[@paulhara3239]

They like using bigot or racist cos they have nothing intelligent to say

[@I-have-blue-hair]

What exactly is that you object to?

[@brianfitzell1664]

@@I-have-blue-hairYour wish to be controlled. Worse is you probably can’t see that. Just like being an unknowing member of a mass religious sect.

[@yammer-k4t]

Insulting your customer base is a great way to increase sales. Way to go, Jaguar.

[@fennahrob6934]

Bye bye Jaguar man. I hear there’s a job going at Bud Light.

[@big-muff-pi6723]

Calling your customers bigots is an interesting marketing strategy. OK, I guess I’m a bigot then. But what I will never be is a woke idiot in a Jag.

[@mashenka6189]

Me too…I’m a Russian Bigot.. oh well..will stick with good old Mercedes Benz..

[@signumcrucis71]

FREE JAGUAR FROM SOCIALISM LGBTIQ!!!

[@paulthompson5546]

You’d think they’d want to create a prejudice (towards their products)?

[@jza_23]

Jaguar will get the Bud Light treatment.

[@susangarbutt7189]

Go woke go broke . Good Bye .

[@julienewman1761]

Exactly, look what happened to Bud light. 😂

[@nandy1256]

Do you guys sometimes feel they're doing this to trigger your kind of reaction?

[@Brimstoneandfire]

@@julienewman1761seems jaguar didn't look lol😂

[@Jawa7056]

Cancer cell doesn’t consider the reaction of its presence. It just destroys.

[@Craig121000]

You'll embrace Woke.

[@goldennuggets75]

I'm sure many gay people like me look at this ad and hate it. We don't want or need Jaguar patronising us in this way. Worse, the ad is ugly, hideous, tacky, vulgar, absurd. I thought their cars were supposed to be the opposite, beautiful, elegant, stylish, powerful, high craftsmanship. They have trashed their reputation and insulted everyone in the process. It will be their loss.

[@rustymotor]

Very well said, Jaguar is in the business to sell cars at end of the day.

[@TheGruntski]

I don't understand this car ad. Most people have something in mind when they buy a car. For me that's moderate price, high ground clearance for snow and cabin routes, lots of space for skis and other gear. When I was a teen it was horsepower and low end torque. This ad says nothing about their products.

[@shereeroth191]

I think the ad is great for a fashion campaign or perfume commercial. I have always wanted an elegant, sophisticated, sporty jade green Jag. I would rather see a handsome man with greying hair in the commercial, who has put in hard work with intelligence to be able to afford such a quality product, much like a Rolex or Breitling watch, pure class. This commercial is so far off from its marketing target it has made a mockery of its potential buyers.

[@lkececi7513]

Nice to hear, this crap divides people and yes patronising, plus a lot of people are quite happy to be 'ordinary' as the put it, I'm an anorak lady and proud, 😊

[@TheGruntski]

@@shereeroth191 Absolutely. The ad would work for showcasing cheap perfume or jewelry for the 20ish club hopping crowd, but that's not who would wan to buy a Jaguar.

[@dpd6401]

Not only did Bud Lite suffer terribly, Harley Davidson has also had backlash with its DEI policy. In both cases their customer base stopped buying the product. Same will happen to Jaguar. We the majority are sick of this vile attack on normality.

[@FunkyTomo]

Oooh... A mate of mine is a huge Harley Davidson fan. . Have they done a woke ad too ? I shall look into this fiasco!

[@dpd6401]

@ worse, the CEO is woke

[@COIcultist]

Everyone seems to forget Gillette and Proctor and Gamble losing 8Bn, yes that is 8Bn not million. After Gillette did "The Best A Man Can Be" advert. A brilliant advertising campaign that didn't mention the product. After Barr's did the "I'm Ray Gardner And I drink Blackcurrant Tango" advert, they did a series of adverts with "Ray" in France for the 1998 World Cup. The product was never mentioned once.

[@MikeJones-mz5ig]

Many of the wholesalers said sales had improved lately and Bud Light remains their top-selling beer.14 June 2024

[@zxyatiywariii8]

​@@MikeJones-mz5igBut it lost the company billions of $ in revenue, and many employees lost their jobs. Of course the two people most responsible, didn't suffer the repercussions of choosing Dylan's Womanface mockery to represent their brand; but a lot of other employees did suffer. Just last week, when we were picking up some wine for a friend for Thanksgiving, we noticed the shelf space that had previously been devoted to Bud Light, was now devoted to Coors Light.

[@uberhaute_naturalz84]

*what does diversity have to do with a car?*

[@ericshang7744]

It doesn’t.

[@edgepixel8467]

The irony is that this diversity stuff ends up always looking the same.

[@maguffintop2596]

AMEN AND AMEN!!

[@ronfox5519]

​@edgepixel8467 Right. And also, they are only tolerant and inclusive of opinions and lifestyles that they approve of.

[@StellarJones]

New Jaguar cars will come with ballet skirts on the wheel arches.

[@switch2324]

Somebody is secretly paying this guy to destroy the jaguar image.

[@Questlogscribe]

Sack the CEO

[@AnupTN]

What an outfit! Just the opposite of what the brand means

[@michealfigueroa6325]

Sack "THE hOUSE OF LORDS"

[@gymbruh1824]

They deserve the down fall how did he even get to that position

[@ciaranbyrne62]

Going to be great to watch this boycott 😅

[@terry2366]

Yes, people are fed up with this woke nonsense

[@paulineprice9534]

You're so right. 'Lunatics running the asylum' springs to mind

[@Craig121000]

You don't know what you're opposing.

[@Anxietyking-2001]

@@Craig121000Insanity, that is what we are opposing.

[@ITech2005]

​@@Craig121000Thats hilarious coming from someone that doesnt know how to sell cars, movies or win elections. Everyone else knows what theyre opposing, its just you that still doesnt get it.😂

[@Ken-_-05]

​@@Craig121000 you don't know wtf you're glorifying

[@paulinmazurek2769]

The ordinary man in the street will say what a load of bollocks .

[@nolifeoffline8118]

Agreed. It's just a rubbish add. But they kind of insist the add is good, it is the customers that are wrong (or the potential customers).

[@caprifolia1]

Exactly! And that ordinary man is right!

[@petegarnett7731]

Are you sure that is the right word? Perhaps they are the missing ingredient.

[@thetruth5892]

I'm sorry I can't watch this anymore 😂

[@erikvynckier4819]

Bud Lite. Some people never learn anything.

[@aindriubradleymarshall6226]

Lexus must be roaring with laughter.

[@O.O.O.K999]

Lexus, Mercedes, Porche, BMW - all must be breaking out the champagne and raising a glass to Jaguar from removing themselves from their competition.

[@ziplock8316]

With the numbers Lexus is pushing out at least here in Australia, Jaguar is virtually non existent anyways. UK markets will have an impact for sure.

[@johnthebeloved6598]

Jaguar used to be cool, now it is.... G... A.... A.... Y.....

[@garyfrancis6193]

Smiling discretely behind an upheld fan. One must not show disrespect towards one’s honourable competitors even at war. This is the spiritual aspect of Bushido. Just calmly and adeptly create a superior car with the same motions one would do in the Tea Ceremony. Would Honourable Jaguar like another cup of “ Whupass”?

[@DontBelieveThem999]

I was going to buy a jaguar after Christmas, Lexus now!

[@studio12archive60]

The most colourful suicide note, ever

[@paulsawtell3991]

Like it!

[@studiotwopointeight]

Well said, well said.

[@irishdepartmentofagriculture]

It's great entertainment though. Watching them make fools of themselves

[@kpv123]

Well said

[@carmenmccauley585]

Lol! 🤣🤣🤣🤣

[@SomeOne-p6f]

Jaguar is free to do what it likes and so is the public... But I imagine there are a lot of jaguar employees realising they probably need to start looking for a new job.

[@ThaDutchDK1989]

They need to start wearing fishnet shirts and nipple clams 🤣😂

[@paulsawtell3991]

Same with Boots

[@audie-cashstack-uk4881]

So why is it going exactly the same thing every other corperstion is going ordered down from black rock bankers wef litterally every single one bar Nintendo who told them fk off

[@andersistbesser]

Jaguar is owned by tata motors in india so no problem for us

[@SomeOne-p6f]

@@andersistbesser I can't believe the parent company is ok with this. It must be a way for them to lose Jaguar, whilst not having to incur some sort of fees.

[@DontBelieveThem999]

Truly DISGRACEFUL from Jaguar who I no longer wish to be associated with. I've had two Jags in the past, I was going to get another after Christmas... NOT NOW! Lexus here I come.

[@mikebuntting6716]

Goodbye Jaguar

[@saneman8147]

Just committed corporate suicide. Worse than Bud Light. RIP

[@Solky76]

This is well beyond woke. Next level

[@GazGuitarz]

Only a woke DEI hire idiot would think that a car advert without a car was a good idea. People don't buy ideologies .. especially stupid ones .. they buy cars. FULL STOP!

[@kittyCAT-r3w]

It’s disgusting. Entitled black culture 🙄🙄

[@laurentitolledo1838]

calling this advert 'woke' is a blasphemous insult to all wokes! LOL

[@mjones4083]

Yes , more Go Woke Go Croke rather than just Go Woke Go Broke.

[@horatiohuffnagel7978]

This is weaponized cringe.

[@nigel1950]

I'm a jaguar owner and driver and this bollocks is pathetic!!

[@bulbousblues1]

You'll have to get some pink furry seat covers now

[@lkececi7513]

Your car has become a laughing stock sadly,

[@JoannD73]

They were my favourite car, don't let the losers ruin your beautiful car for you

[@rival7005]

Swit swoo Mr jaguar owner😂😂😂

[@bulbousblues1]

@@nigel1950 it'll be easier to get dates....... With men

[@O.O.O.K999]

There's just one word to describe that advert - UGLY. It's ugly to look at, it's ugly in its sneering, arrogant, self righteous concept - confirmed by their doubling down. Driven by inclusion? So why have ( amongst many others) fat people been excluded - not fat phobic are you Jaguar? These 'inclusive' adverts always seem to be the exact opposite, excluding all the sort of people all the world sees around them every day. I'm sorry Jaguar, but calling me, vile and intolerant doesn't affect me, or most people like me at all, why would it? You are nothing more than a car sales company and you, and your opinion is, of no significance in the lives of - well, pretty much everybody.

[@zanussidish5685]

Well said, inclusive of everyone except the 90 plus percent of people

[@jpcaretta8847]

Just disgusting ! Weirdos have the right to exist but not to bully, impose, request from the majority !

[@mahae_16]

I do not think fat people fit in a Jaguar, but who knows now with this rebranding...

[@Lord-hoboco777]

I guess they intend on giving their cars away free now 🤣🤣

[@d.marques4700]

A dystopian WOKE "Rebrand"! Insanity seems to be "The New Normal"!... R.I.P. dear Jaguar!

[@amandalee215]

Go woke go broke

[@NewChannel-wi7vj]

How about an original comment? Can you do this? Clearly not. Stop spamming, then.

[@stephenvelden295]

Go electric, go broke!

[@zxyatiywariii8]

"Broke" has double meaning with Jaguar, considering their notorious need of frequent repairs. And now they're making an EV? 😂

[@Chris-gs8kc]

Given that Jaguar have said that all their new range of cars will be electric there will never again be the roar of the big cat. It's finished. Much like Britain.

[@studiotwopointeight]

You are correct.

[@horatiohuffnagel7978]

I guess it's now more of a very tame g@y meow. Lol

[@IroncladTruth]

A bunch of us are holding a funeral for UK and Faguar. If you like to attend, I can send you a free invitation.

[@Rob-zv1oz]

Easy to understand why jag have gone woke, when you see and hear this MAN for less than 2 seconds

[@aussiewattle4299]

@Rob-zv1oz, Yes he is as silly as a cut snake.

[@danbaumann8273]

An actual twink.

[@bradwilliams1691]

Man?

[@Rob-zv1oz]

@@bradwilliams1691 yea my bad. I should’ve put it in quotation marks not capitalised it.

[@FunkyTomo]

On the podium hes stood behind, is an ad/sponsor - attitude magazine... Its a gay/LGBTQ mag. So that crowd is in charge at Jag now

[@JackSparrowTheCAPTAIN]

boycott jaguar

[@thomasjorge4734]

A belief in: Diversity, Inclusivity, Equity. Where is Kamala?

[@parakeetfloor3185]

The irony of the managing director of Jaguar, resplendent in his sequins, preaching about inclusion, while receiving a salary of hundreds of thousands of pounds and promoting the new EV cars which reportedly will cost 120,000 pounds and up. Very inclusive indeed.

[@ergotroff]

@@parakeetfloor3185 Not very equal either.

[@DavidMartins1]

"Diversity is important" ??? Why?

[@MrShadowfax42]

Diversity is divisive. Clue's in the name.

[@nolifeoffline8118]

Well, cos it is kind of cool, when every country is different, every culture has its own distinctive signs. But not when you have a faithful muslim/christian and a woke liberal in the same space. They won't be able to tolerate each other, and I'm not speaking of the muslim oe christian atm now, mostly it will be the woke liberal that will not be able to tolerate the attitude and the views.

[@garyfrancis6193]

They mean British and Pakistani cars.They’re all equal.

[@caprifolia1]

Diversity= a few reigning over many.

[@Vickzq]

Diversity of horizon and intellect... but not _fantasy identity._

[@Audios81]

Have an E Type, an XJR and an F Type SVR and they will be my last. Another amazing brand killed by the woke Left. RIP Jaguar.

[@Tonyscasa]

Do you like men’s used underwear ?

[@wellermans]

probably this is the end of the big cat now. How sad

[@Bruce15485]

Its now just a "Puddycat" !!!!!

[@pattibost1650]

Dumbest commercial on TV

[@Flash3-22]

Sure got everyone's attention. A normal ad would never had received so much media time.

[@hunt4thetruth]

Jaguar is now the BUD LITE of the automotive industry. GOOD LUCK! Go woke, go broke.

[@activecarwashsupplies9320]

Jaguar is now dead. Such a shame that these idiots are now in charge. William Lyons must be spinning in his grave. This from a Jaguar enthusiast, someone who has bought Jaguars, collected Jaguars, restored and repaired Jaguars for fun since 1980, and because they used to make the most beautiful and best performing cars. My last two cars have been Mercs. Goodbye Jaguar.

[@wilson2455]

to ALL Jaguar execs. How about concentrating on designing/building a decent, reliable car instead of this WOKE bullshit !! Brands such as Aston Martin, Bentley, Land Rover, McLaren, Rolls Royce, etc. must be laughing all the way to the bank.

[@rb1062]

I stopped thinking of Jaguar as a British brand when they sold to the Indians. They'll use declining sales to shut down the last of the production in Oxford and ship manufacturing to India. Then they'll be Indian cars made by Indians. Glad they've changed the logo as using the beautiful old one would be an insult!

[@nudisco300]

@@activecarwashsupplies9320 Oh no a Jaguar history bore that doesn't know anything about Lyons and the extremely frugal way he made the cars, literally scrimping on every corner and using panels post treated for rust Rover Car Company before it went in with Leyland was far superior in materials and build quality than the Lyons era Jaguars. It's still Rover propping up Jaguar now. Jaguar were still painting over birdshit on the bodywork in the paint room until Ford turned up in 1989 and sorted it out .

[@nudisco300]

@@wilson2455 Land Rover is the same company lmao .

[@nudisco300]

@@rb1062 You're a just racist then are you as it didn't bother you the yanks owned Jaguar for 20 years before ?

[@purpledevilr7463]

It’s just shit.

[@susangoodwin6520]

Exactly

[@sicks6six]

its a suicide note written with children's colouring crayons,

[@Bella-fz9fy]

How dare you,you are just spouting hatred and intolerance 😅

[@purpledevilr7463]

For the first time. I do actually simply not care. It’s a shit ad for a product I never intended on buying.

[@Bella-fz9fy]

@@purpledevilr7463 I was just being sarcastic,in that if anyone just thinks the ad is a bit shit,instead of them accepting that might be a possibility,they accuse people of spouting hatred etc.

[@jbtv000]

This is the first example of Go broke, go woke. This is desperate...not to mention the cliché of "If you are not with us, we will call you names"

[@UKsoldier45]

When he is sacked, he would reflect on the fact that he should have listened!

[@jackslaughter3233]

The ad says "copy nothing" but it's the most clichéd, safe, stale, recycled, darling-of-corporate-funding plagiarism I've ever seen. These people genuinely think we're stupid.

[@MrShadowfax42]

Worse actually. They genuinely think they are smart.

[@DuffElmer]

🎯

[@audie-cashstack-uk4881]

Exactly

[@SimonHughes-rl4jg]

Oh year , you said it well

[@jackslaughter3233]

@@RalfPinkaire-f7w The vast majority of people are heterosexuals identifying as their birth gender. Caring far more about stressful economic pressures than diversity, equity and inclusion. That's why these ads usually tank the brand they're attached to.

[@SuperAspari]

I cannot believe they learnt nothing from bud light

[@bensmith5231]

I Know Riiiiight 😂

[@paulsawtell3991]

Boots also going bust for the same reason.

[@praise_kek340]

atleast the bud light advert had a can of beer in it.

[@garyfrancis6193]

A Double Negative? I guess you haven’t “ learnt” nothing like that. Explain why “ learnt” and not “ learned”. Same with “ burnt” and “ burned”. Do you say “ learnt men” or “ learned men”?

[@dcoughla681]

@@paulsawtell3991 At least Boots showed some of the products in it.

[@rogerwilson6367]

I wanna puke.

[@turbine6338]

As Jaguar's owners are from India Tata Motor Mumbai, now we can see all these woke crap Jaguar coming to our streets being completely electric at mega prices

[@Richabus2]

GBNews is my news station and I just saw this get shown in an Asmon Gold stream!

[@davidhiggins3986]

Must think they are selling tampons instead of sports cars

[@catherinesyme901]

😂😂😂😂

[@linschannel_]

Paris Olympics opening ceremony all over again

[@vincentsantucci2478]

Jaguar is gone, both as a brand and as a company. This destroys its business and also its legacy.

[@treblesix8730]

Conceived in Blackpool originally as Swallow Motor Co., then created and built in Coventry, England. Owned now by Tata India who years ago couldn't get a safety certificate to build their own vehicles in the UK.

[@matildamartin2811]

Looks more like an advert. for paint, which I thought it was. Where are these madcaps coming from ?

[@kitgin4504]

Jaguar hired a DEI hire to lead and now they’ll go broke. Hire talented people based on brains not based on sexual orientation or skin color. Go broke Jaguar. Now when I see the brand, I cringe and think of this ad. This ad destroyed my code of the brand FOREVER !!!

[@WorldTravels222]

Always planned on upgrading my XE to an F Type for my next car. That's out of the question now and I'll be getting rid of my XE asap. What an absolutely disgraceful slap in the face to their customers that loved Jaguars their entire lives

[@stephanieturton-wm4pe]

Why are all these companies advertising woke and not what they are selling

[@Nottoday2424]

One of my thoughts- agenda for 2030 / 2050

[@yashamaga13]

Cuz they get that Blackrock esg $$$

[@MaxPlankton]

HAHA! 90 years of BRITISH ENGINEERING EXCELLENCE spaffed against the DEI wall.

[@RGSMANIA]

It's an indian company, it's not even British

[@akhileshkannan8421]

​@@RGSMANIA But all the woke DEI stuff is pushed by that British born CEO, not it's Indian parent which only does the funding and lets Jaguar to do anything they please to do, I think it's high time Tata sacks this gay CEO of Jaguar. Land Rover and other Tata owned companies like TCS, Tata Motors, Tata Airlines, etc are not affected by gay stuff. It's only Starbucks and Jaguar whose CEO's need to be stacked due to their DEI slop.

[@MaxPlankton]

@@RGSMANIA Fair point RGS but the engineering history is Brit, the brand is British. Nothing wrong with that! I'm very fond of Honda motorcycles, Swedish aircraft and VW/Audis and until a decade or so ago Mercedes cars. Of course parts for all brands today are production shared over many countries. We originally taught India how to engineer in modern materials: railways, bridges, electrics/electronics en.m.wikipedia.org/wiki/Old_Yamuna_Bridge Now they are incredibly capable, rockets, aircraft carriers you name it!

[@horsepower523]

Jaguar is an Indian company. That "British heritage" marketing ploy is long gone. Rakesh and Vishnu are running the show now. Who would want to buy an Indian Jaguar anyway lol?

[@paullangton-rogers2390]

I saw the Woke Jag ad and thought damn they learned from Bud Lite and decided to pull a marketing master stroke. They made the crapiest most woke ad imaginable and waited for the viral mockery and re-doing of the ads by fans. But then the managing director spoke. They actually were serious about the ad. It wasn't a joke or clever marketing stunt. They actually believed it was a serious ads and good advertising to their customer base. How many trans and lefties are queuing up to buy Jaguars?!

[@adamgarrick3778]

If you didn't learn from Gillette, then you should have learned from Bud Light. If you didn't learn from Bud Light, then you deserve to go bankrupt.

[@Michealvt-o5o]

Jaguar is going down the drain, just look at their stocks lol

[@jimmys6566]

Their stocks? It's a private company....

[@Michealvt-o5o]

@@jimmys6566 Tata motors....

[@jimmys6566]

@Michealvt-o5o try to speak in sentences. That's easier to understand. Good that you accept that Jaguar "stocks" do not exist

[@JanBanJoovi-ol1qv]

What are you talking about? It’s not a listed entity. It’s fully owned by Tata.

[@alanknight8439]

Don't buy their cars. Simple.

[@catherinesyme901]

And many now won’t lol😂

[@vladimiragreen3581]

I don’t think anyone in the right mind would want to be seen in one now!

[@jdmguy44]

Look at their website. There are no new cars to buy! Jaguar are existing as a 'brand' only

[@Craig121000]

You can't afford their cars.

[@jdmguy44]

@@Craig121000 anyone can afford a Jag used. They depreciate fast. With a Jag the question is affording the maintenance etc.

[@vascamp4854]

Bud Light sales are STILL down over 30%... it's not temporary and we are not going back.

[@yashamaga13]

Nope. They are forever the beer for "Draguars" now

[@johnrainsley5757]

What Planet does that Prize Pratt come from, the E Type was and still is the most aspirational Jaguar that the Average Male driver Dreams of, not a Bunch of Misfits.

[@chrish7975]

I must admit, when I first saw the advert, I honestly thought they were taking piss out of wokery and I nearly pissed myself laughing because I honestly thought it was a good joke. Then I found out this was all deadly serious.

[@JoannD73]

Same, I thought they were taking the piss

[@GazzaBoo]

As bender would say “wait, you’re serious? Let me laugh even harder”.

[@Nottoday2424]

😂😂😂😂😂😂

[@Paul-pb3vq]

Then the Jaguar boss insults his customers . Boycott end of . Good bye Jaguar

[@Flash3-22]

It is fine for DJT to insult people but heaven help that the head of a company pursues his agenda.

[@roberttravis3450]

As a retired Graphic Designer I can say with true conviction that this add is pure crud. Nothing to do with diversity but everything to do with being tasteless. Good subtle adverts like Gordon's Gin and Silk Cut were so invited this advert is just a bad fashion shoot.

[@NewChannel-wi7vj]

*ad

[@frankvangemert4259]

I guess they did not notice the problems for Bud beer and Disney because of this nonsense.

[@wernerandreasli9165]

As a marketing professional i tell you a secret now: Teletubbies dont buy Jags.

[@m.elsadiazdiaz6556]

Are they selling cars or diversity? so utterly ridiculous.

[@spudspuddy]

no just selling filth and debauchery

[@JohnSmith-it6hj]

The MD needs to go, who the hell does he think he is? trying to guilt trip potential customers for saying his shit advert is shit.

[@dcoughla681]

The CEO is an Interim CEO. The previous guy left this year.

[@mikedx2706]

The CEO sounds like he is butt hurt. No surprise.

[@gerald-o9v]

Anyone driving a Jag from now will be seen as a danger to children.

[@factsdontcareaboutyourfeel7204]

​@theavengers01what's a woman

[@veryhappychappy12]

​@theavengers01And you sound semi literate, are you a teacher by day?

[@AlOh-2]

🤭🤭🤭

[@SJ44-tu8ow]

On the plus side, Jaguar sales to transvestites have gone through the roof.

[@GazGuitarz]

I am a Pre Woke Jaguar owner. Don't blame me. These nutters today didn't make my Jag....thank God.

[@Edog119]

A new CEO will be appointed within the next year. Doing a moronic rebrand like this in the midst of an economic slowdown is corporate suicide.

[@fredericklockard3854]

Wow, just wow. I guess they’re counting on the young, woke community to pay 100k for a car.

[@Richard-Cashisking]

What a strange world we're living in.

[@Richard-Cashisking]

Who are you praying to,exactly?​@theavengers01

[@veryhappychappy12]

​@@Richard-Cashisking 2tk free gear.

[@SamuelBlack84]

I wonder what the world will be like in 500 years?

[@sunshine-qk8qe]

@@SamuelBlack84 I wonder what the world will look like in 10years especially the UK .

[@SamuelBlack84]

@@sunshine-qk8qe I'm more interested in the distant future

[@davech07]

The conceit, delusion and sheer and arrogance of Woke people is breathtaking. Glover is so far up his own arse, he can't see daylight anymore. Does he think his job is to educate potential buyers? This is absolutely sphincter-puckering!

[@Inge-99]

Why? Bacause the marketing managers are alphabet people living in a very specific bubble?

[@spudspuddy]

a dirt bubble

[@dylvasey]

I wonder how long it will be until they sack this clown and reverse everything? Everyday they take is a day the brand suffers massive damage. You'd think these big brands would have learnt by now, go woke go broke. The audience they are going for is tiny and never historically purchased Jaguars. How this decision ever got from an idea to fruition is beyond me.

[@davidloughlin2238]

I am 65 and honestly I think this is the most ridiculous advert for any product that I have seen in my life. Jaguar can forget the car market, they are done.

[@adriandeb2710]

The boss should be sacked

[@dcoughla681]

There’s a revolving door of CEOs at the company.

[@AQUAHOLIC]

They're not going to see sales slump because there are currently NO cars! There isn't a single Jaguar (sorry, jaGuar) model for sale, so there are no sales. But the company does have 15 DEI groups, so... 🤷🏻‍♂

[@rogerthedodger5788]

The CEO, even if he pushes Jaguar into receivership, will almost certainly walk away with a severance package so huge it would make a mere former Jaguar buyers eyes water.

[@Draeber]

completely out of touch with their customers and the real world

[@PHIL_PD]

no one criticised the actors, but the directors of this ridiculous DEI rebrand

[@MrJordanwain]

It looks like the actors were taken advantage of!

[@jaywilldoit]

They just can’t learn can they? Hire woke - go woke - customers hate it - call customers bigots - go broke - repeat

[@yashamaga13]

It's wild right? Like is 20 companies going up in flames not enough, do they think that the 21st one might just do the trick? People. don't. like. this. gay. shit Very simple.

[@yashamaga13]

It's wild right? Like is 20 companies going up in flames not enough, do they think that the 21st one might just do the trick? People. don't. like. this. gay. s*** Very simple.

[@pi-sx3mb]

He's got me pegged. I'm completely intolerant of stupidity, incompetence, and tone-deaf marketing departments insulting me with absolute trash. BTW, I'm MTF transgender and I'm disgusted with idiots presuming to speak on behalf of our community, always bringing the looniest fringe elements to the fore giving the public more reasons to resent us.

[@lkececi7513]

Yes, as another said - patronising, some transgender folk wear anoraks like me

[@DontBelieveThem999]

👍🏻🍻

[@yashamaga13]

I'm sure he's had many fellas pegged...

[@daniel_913]

I don't get it. Looks like a Alexander McQueen fashion launch. And judging by the look of director of Jaguar UK, he should have been in the ad.

[@cristianbogdan2760]

BOYCOTTING JAGUAR

[@Ragg32]

So wait jaguar is owned by Tata motors since 2008 an Indian multinational automotive company headquartered in Mumbai but I bet the advert ain’t being pushed over there though😂

[@dcoughla681]

This ad was modified for the Saudi Arabian market.

[@phattunit]

No one will give a F over here in Mumbai as wokeness is not still in India.

[@catherinesyme901]

Ooooh good point

[@JanBanJoovi-ol1qv]

Tata bought Jaguar in response to an insult. They don’t really care that much what will happen to the Brand. It’s just a tiny piece of Tata’s overall business empire.

[@richardkhalife]

The new Bud Light! Bravo!

[@andreaspetrou9296]

DEI preaching virtuous sound-bites is sooooo boring & unoriginal 😴

[@jacopofbargellini4005]

There are three kind of comapnies. 1) Business and no DEI 2) Business and DEI 3) DEI and no business Guess to which one New jaguar belong to

[@kellyco4139]

Sheer stupidity and people have had enough of this woke rubbish . Great way to destroy a company

[@notabiologist9865]

The Jaguar marketing team are on their own journey, they are entertaining themselves with a budget of millions of pounds. The only people they are impressing is their little woke bubble.

[@JamesJimmaHarding]

What's even worse is that this is supposed to be a CAR commercial.......it looks more like a commercial for some Beats By Dr Dre knockoff product!! Remember the old British villains-themed Jaguar ad with Tom Hiddleston, Mark Strong and Ben Kingsley?

[@RuiR.]

Embrace imbecility, embrace wokeness

[@tdhawk7284]

As multiple companies are ditching DEI and the reverberations of Bud Light’s marketing snafu is felt throughout marketing departments worldwide, you’d think Jaguar would have abandoned this marketing disaster. Do they even watch the news? What idiots!

[@l.h.2543]

WTF? How does a 90’s Benetton ad featuring the Hunger Games Capital elite inspire anyone to buy a car?

[@Craig-wp3pz]

Like Jaguar's weren't on the endangered species list anyway???? Do I care if the Indian Owners lose money? Not a bit of it, will be sad to see another British legend go down the drain, but I'm kinda used to it........😢😢

[@NewChannel-wi7vj]

*Jaguars *LEARN FREAKING BASIC ENGLISH*