James Allcott reveals the INCREDIBLE reason XO Failed 😱

[@BenDPB]

I honestly thought at the time that XO was going to be huge, its a shame it never worked out as with the people involved you would assume it would have.

[@kevm3569]

I can’t really see James and true goerdie in this current form getting on well tbh

[@gggggg22322]

@@kevm3569 true geordie gone full right wing too

[@user-he2ou2ex2f]

⁠@@gggggg22322no he hasn’t 😂 If not being woke is ‘going full right wing’ we are truly ducked

[@gggggg22322]

@@user-he2ou2ex2f being a firm supporter of trump is right wing. His content and views has had a political shift

[@user-he2ou2ex2f]

@@gggggg22322 full right wing would mean all your ideologies are right wing. TG is not that. His political shift is a response to the reasonable left not existing anymore. It’s a response of many and how the democrats went from winning the last election comfortably to losing easily.

[@GingerLoyd2901]

JLA is one of the sweetest guys out there a genuine down to earth lovely guy. Always super happy to hear of his success. Couldn’t have happened to a nicer guy.

[@Ross2298]

Took the words out my mouth, big fan of James he deserves it all 👍🏻

[@Sungers18]

Shoutout to Cam Kirkham ... the forgotten member

[@BVking509]

That's when it went downhill, desperation signing

[@mdbp69]

@BeJaminYehwhat? What did Brian say?

[@SnAkEyEs9876]

​@BeJaminYeh??

[@synthiandrakon]

​@BeJaminYeh but like being real that's probably just Brian pointing fingers. Cam just wasn't important enough for it to be his fault ngl, they could have kicked him out and nobody would have noticed

[@chrisbduck1938]

I think fundamentally the problem with the XO was that the directions Will and Brian wanted to go with the channel were too different. The videos felt too disjointed from one another.

[@mdbp69]

I don’t remember who’s interview it was, but I remember hearing someone say that Brian and Laurence wanted more documentary type videos, and like those sports related trips they made at the beginning, and Will wanted to do more buzzfeed type stuff, and "googles most asked questions" and so on. Remember also hearing that they then had a budgeting problem from the company that owned the channel, and that combined with the disjoint in direction killed the channel

[@pmackie123]

From afar WillNE could be the best at maximising value from KZbin, but he's also the poster child for low effort slop in my mind. The old reaction stuff, the over the top thumbnails and algorithm hunting. It works, but it also turns your content towards a child audience.

[@Nxxc.]

Mate he posts some of the best long form content on KZbin, all the reaction stuff is just to fund his main channel videos which are far more creative than most the dross on UK KZbin atm.

[@daveseville7394]

I agree but it's better being worked in a callcentre in the North East

[@hamzayouknow]

​@@Nxxc.Will said he was the reason that they quit. He wanted different content

[@rayweir3490]

​@@Nxxc. Although this is absolutely true, he wasn't really doing that when XO was around.

[@VictorMurp]

His newer content in particular has found the perfect balance between algorithm pleasing and genuine content. Seriously watch his running video fully and say it wasn't a class video.

[@BDBDAN]

Love this type of behind the scenes content, great to see for a small creator how it all works, Keep it up Smithy!

[@augment999]

I really miss that era of UK KZbin in general and XO felt like the next great thing to come from it. I think it could've and should've been a big success. It was awesome while it lasted though :)

[@matthewmcmahon684]

James Allcott is just a great guy. I could sit and talk to him for hours and hours. Love the bloke.

[@bigmassiveeric]

Need more episodes! In the autumn the run of guests was generational, I absolutely love listening to these

[@JackEFC1878]

XO seemed like it was caught in between ideas. True Geordie (and Laurence by association) were the only real football creators out of the original four. Some of the early sports stuff was really good, but it didn’t really maximise Will and Stephen

[@WaniZame]

Ball Street North was awesome. Misses Social Club!

[@sjewitt22]

Who are they discussing around 3:35 not true geordie, the guy they speak about after, Will something?

[@elliottalter7937]

WillNE

[@lucavandresh9788]

I remember the launch promo videos for XO and I found them so embarrassing and self important. “ everywhere you look you see Xs and Os” wtf are you talking about

[@bbbbear9]

What a top top bloke

[@mikesheerin7607]

I loved the ball street content back in the days

[@Pogmothoin17]

That reason was INCREDIBLE

[@tdyerwestfield]

I still miss Ball Street and Long Ball Street and One For The Weekend and all that.

[@anygoodmedia]

You could tell with XO vids they didn't really know what they were doing videos would start with an idea and then it felt just to stretch the vids out they just thought of something on the spot see xo vs f2 and reacting to our first videos

[@sonofCW]

Between two ferns

[@deadpool8340]

Ball Street Social Club North !!! #NoPedNoParty

[@VictorMurp]

I feel like the main issue is that all the members made completely different types of content

[@jan3034]

any idea on who the famous peron is at 1:37

[@owen5808]

Steve Bartlett

[@Toodaloonumber2]

Oh mad

[@miketooantuh]

Man I loved ball street

[@thepetermullins]

Imagine asking Cafu if he wants to play RB.... Jimbo..... mate.

[@theartofboxing173]

James 'don't leave me out' Allcott

[@Mustardinhoo]

2 top lads

[@Tango-_-]

No They Aren't Bro Is Not Good

[@Johnnyboy19955]

I still love the true Geordie, everyone can make mistakes

[@emilesmithrowe8353]

He barely did anything wrong anyway

[@youtubewatcher703]

@@emilesmithrowe8353 he made a joke about the only religion that can't take jokes.

[@reecetomm]

Problem with him is he’s going down the Trump loving Russell Brand area where everything’s a conspiracy and everything is anti-government and pro billionaire. If he stopped doing that nonsense I think he’d give himself a chance to rebuild. But it’s a rabbit hole he refuses to back down from at the moment on his main channel.

[@emilesmithrowe8353]

@@reecetomm the everything’s a conspiracy crowd are NOT pro billionaire, 90% of the conspiracies involve billionaires. Just because Elon has jumped on the bandwagon it’s been confused as such.

[@reecetomm]

@@emilesmithrowe8353 True Geordie supports Donald Trump (billionaire) and Elon Musk (billionaire) meanwhile does everything he can so say he doesn’t belong in either political side even though he obviously supports on e side over the other?m

[@alexcoyg3281]

Moist Slug here, James and Flav make everything worth it❤

[@youtubewatcher703]

will sending booze could be calculated, it cements friendships with people who might one day be bigger than him

[@EmoMart]

God love him but James will not be bigger than willNE ever, take that to the bank

[@Adam-zh4hm]

XO didn't work because it was dog toffee

[@DrSpasticat]

Has WillNE done anything original, reactions, =3 style reviews and mr beast clone

[@cruickshanka2423]

The GOAT 🐐 of UK KZbin Is, was & will always be KSIOlajideBT

[@TheKiingmau5]

Waste of time watching

[@glasgowcsc2715]

The way James has always spoke, you’d think he’s a huge name with serious talent and millions of subs. Seriously needs an ego check, quick.

[@emilesmithrowe8353]

What did he say here that was big headed, I missed it

[@dannymason5873]

Glazing Will because he sent him some booze is embarrassing