Succession Was (mostly) A Masterclass In Quiet Luxury

Instagram: / james.clo
Contact: [e-mail]
Loro Piana Cap: bit.ly/49bft7F (Kendall Roy)
Loro Piana Baby Cashmere Polo: bit.ly/3wds1gj (Kendall Roy)
Loro Piana Sweater: bit.ly/4bqzKaW (Kendall Roy)
Loro Piana Savile Cashmere Overcoat: bit.ly/3ur6sbJ (Kendall Roy)
Zegna Plaid Blazer: bit.ly/487FzaB (Ewan Roy)
Ralph Lauren Purple Label Suit Jacket: bit.ly/4bMeT2f (Tom)
Ralph Lauren Purple Label Suit Trousers: bit.ly/48d1k8L (Tom)
Ralph Lauren Houndstooth Jacket: bit.ly/42yLvrK (Shiv Roy)
Loro Piana Madrid Blazer: bit.ly/3SUCJRK (Kendall Roy) (similar)
Loro Piana Andre Shirt: bit.ly/49wlEDi (Kendall Roy)
Loro Piana City Two Pants: bit.ly/3SRunue (Kendall Roy)
Loro Piana Summer Shoes: bit.ly/3SVyp4W (Kendall Roy)
Brunello Cucinelli Suede Gilet: bit.ly/49uTE2L (Tom)
Tod's 1T Sneakers: bit.ly/3SC4o8B (Tom)
Ralph Lauren Cashmere Cardigan: bit.ly/3Sv7342 (Roman Roy)
Tom Ford Jacket: bit.ly/3SCr6gP (Kendall Roy) (similar)
Gucci Ultrapace Sneakers: bit.ly/49qmC3G (Kendall Roy)
Gucci UFO Bomber Jacket: bit.ly/3SzdVgS (Kendall Roy)
Gucci Flasktrek Sneakers: bit.ly/3SE5pNo (Kendall Roy)
Needles Metallic Bomber Jacket: bit.ly/49qbhRX (Lukas)
Fjallraven Vardag Anorak: bit.ly/49cSfOE (Lukas)
Fjallraven Vidda Pro Trousers: bit.ly/3HVVvBT (Lukas)
Tiger of Sweden Dominick Hoodie: bit.ly/3UHnpcJ (Lukas)
Fjallraven Keb Trousers: bit.ly/3UALou0 (Lukas)
Haglofs Shoes: bit.ly/3UBWKOh (Lukas)
Uniqlo Plaid Shirt: bit.ly/3UBcK3d (Greg) (similar)
/ successionfashion
=My Equipment=
Camera: bit.ly/4av3e7a
Lens: bit.ly/4aqxakZ
Microphone: bit.ly/3vbkUEK
FTC: This video is not sponsored. Some of the links above are affiliate links, meaning that I will earn a small commission if you click through and make a purchase, at no additional cost to you.

[@JamesLeung]

Hey all. Apologies if the video/music cuts out strangely at any point. HBO did a copyright strike on the video so they basically own it now and have messed it up!

[@andresmariscal624]

Poor people are just now finding out that rich people don’t dress like rappers

[@FacitOmniaVoluntas.]

Rappers are rich people. This entire video also only applies to wealthy Westerners. Rich Arabs, Russians, Chinese etc. LOVE flashy brands and clothes. Quiet luxury is only a thing in Western Europe and North America

[@wowutube747]

You say that like you’re not closer to being poor than you are to reaching wealth. Bootlicker.

[@CaptainWillard830]

@@FacitOmniaVoluntas.grown men don’t wear rapper costumes, not even rappers pretending they grew up in the hood. Pretending they were raised by single mothers who didn’t teach them anything, in section 8 housing

[@FacitOmniaVoluntas.]

@@CaptainWillard830 Doesn’t change anything about what I said. Your perception of what constitutes a grown man doesn’t change the fact that the entire concept of “quiet luxury” only applies to wealthy westerners. Much of the world doesn’t abide by these principles.

[@matthewgales3057]

@@FacitOmniaVoluntas.I think by rich people he’s referring to wealthy people with inherited money.

[@g.l.8329]

I think that niche fragrances are an even quieter form of quiet luxury, you don't even see it, you SMELL it

[@Jaymoneybags718]

Unfortunately TikTok is ruining that too , I went to a authorized retailer of niche fragrances and saw a 12 year old asking his dad to get him a very popular niche fragrance cause he saw it on tik tok and also were other kids who looked like they were still in high school

[@ridingweeb4801]

@@Jaymoneybags718 the funny thing is that nieche perfumes arent even that expensive its prob the most affordable "be like the rich people" thing out there

[@zvezdoblyat]

​@@Jaymoneybags718how is it spoiled? Because it's popular?

[@sams6429]

Somehow Succession has become today's poster child for "quiet luxury" and the "old money" aesthetic. But anyone who paid attention to the show would know that Logan Roy was born poor and built his empire from nothing. First generation wealth. That is the definition of "new money."

[@esser976]

Actually the irony of the show is the Logan Roy sons trying to be "old money" and trashing on new money when they are actually new money too lmao

[@jasminemcdowell2207]

I've said we are living in a "new" guilded age.

[@RichardEnglander]

Rich people with 'old money' don't tend to be flashy because they have no insecurity about wealth and nothing to prove. I've known very wealthy who think nothing of wearing shooting suits with holes in them.

[@sercancelenk7131]

Adrien Brody's fit in succession is actually insane. It's so well put together.

[@JamesLeung]

Yeah agreed, and it’s one of the cheapest as well!

[@terryhamilton2.0]

he is wearing clothes...

[@Isaacjmj]

Would like a full video just focusing on Sam (Adrien Brody) !

[@jonathanhayes7101]

Lucas is mostly not flashy because he reflects the Swedish principle of “jantelagen”, a deeply rooted distaste for showing off success or wealth.

[@JamesLeung]

Very interesting, wasn’t aware of that!

[@user-vy7pj3he4b]

Scandinavian, not just Swedish , Janteloven in Danmark-Norway

[@synonym2115]

Tycker bara att det är onödigt och en aning löjligt när det går över styr, helt ärligt...

[@fredericocanelas7936]

sad kendal wearing a t shirt from a brand that literally translates to depressed rich children is *chefs kiss

[@alex121429]

This is the clothing that stock image models wear

[@JamesLeung]

Haha I see what you mean!

[@camilopedraza6115]

i’m so mad this video only mentions twice or three times shiv’s outfits cause girl had THE style

[@jaaqqo]

Good to distinguish between old money and stealth wealth because Roy family was not old money. The man himself was new rich and the kids just the second generation.

[@caglioso]

It’s not just about the generational aspect. You are overlooking the fact that these aren’t some run of the mill nouveau-rich types, they are one of the wealthiest and most powerful families in the world (in the show they are based on the Murdoch family.) Because they are so well known and in the public eye, it would be considered gauche and quite absurd to appear ostentatiously dressed, as it would imply a serious lack of concern regarding upholding the family’s image of status and professionalism.

[@alexibarra4675]

You're right about the Scandinavian outfits not being too expensive... but they do carry legacy through brands. The Sweds are pretty proud of what they create and it shows

[@JamesLeung]

Yep definitely agree! And I bet the quality is very high, even though they are more affordable.

[@akllls617]

Examples of those brands

[@jackfranzen8069]

@@akllls617as a swede i would really recommend Tiger of Sweden, acne studios and our legacy!! But there are so many more!!

[@ericgeneric135]

Thanks for the links! I ordered one of each. 😆

[@JamesLeung]

Hahaha. I got 2 just in case one of them got dirty 🤣

[@josephshipman4930]

Insane how much the clothes reflect each person’s personality, status, and motives. Such attention to detail really sets this show apart, along with its great plot, dialogue, and spectacular acting, it really does it all

[@iluvtacos1231]

A 700 dollar baseball cap is just...sending me. I don't know where it's sending me, but good lord it isn't good.

[@JamesLeung]

Haha I know what you mean 🤣

[@jailenrjones926]

This video was so intriguing. I find it fascinating how the writers of this show used clothing to communicate the personalities of the characters. I will definitely be checking out the show very soon. Great work!

[@JamesLeung]

Thanks for watching! I found it fascinating as well, it’s a superb show!

[@shadowfilm7980]

It is true that films and TV shows will use clothing as a “language” to get across a certain feeling/vibe about a character. They have been doing this for a long time. A good costume designer will do this. Why he/she will need to know the scene. Is it a scene with tension? Comedy? Sadness? Violence? Etc. Also the color of that clothing plays a big part. Huge part. To help with the mood of that scene. Character.

[@mrkatse]

I love these video essays I didn't know I needed... 😅😅 Awesome video!

[@cromulus5853]

I love merchandise without logos but I want the type of clothing that emanates utmost quality by looks and feels of the outfit.

[@ETOTHEPII0]

I still can’t comprehend wearing a $3000 sweater 😭

[@JamesLeung]

Crazy isn’t it!!

[@franciscocabrerabrito5945]

It's all relative. $3k for billionaires whose worth keeps growing billions a year is nothing. They are not the usual rich who we call rich. They are the rich people for the popular rich people we constantly see in the media. Imagine having a whole media empire where Lebron is just an employee and an asset of one of your divisions. They're off the scale😂imagine you want to buy some clothes for what it is to you paying 0.000000075% of your net worth (3,000 divided by 40 billion). Would you choose a certain shop or a brand just for the sake of getting into an empty place where you feel comfortable and have a more pleasant buying experience and get a high quality item? I would. Why any hassle for buying anything (queues and masses surrounding coming at you -they're famous-) when I can just get something really good and a good time for what it is nearly nothing to me?

[@Traveladdictkny]

When you’re worth tens if not hundreds of millions the price tag doesn’t seem so large

[@omg9261]

It's all relative. Imagine buying a sweater for $30. Sounds reasonable? But there countries, where people earn $3 a day. to them $30 is half of their monthly wages.

[@Great_PatBingsoo]

Excellent character study and eye for the brands. Your content is top notch ❤. You just earned a sub.

[@JamesLeung]

Thanks so much, glad you enjoyed it!

[@user-kg4qx9id2o]

Great video. You've clearly conveyed the message of timeless, yet casual elegance is only visible to a discerning eye. This classic design is far underrated in today's myriad of labels.

[@JamesLeung]

Thanks so much!

[@swithheld9905]

fascinating! i could watch HOURS of content on this topic alone

[@JamesLeung]

Thank you!

[@insertname956]

Sorry, but £300 for a cotton cap is just as stupid as £2000 for a "loud" burberry handbag. Maybe even more stupid…

[@JamesLeung]

I agree!

[@icerino]

another great video James!

[@JamesLeung]

Thank you! 🙏

[@videowatcher2660]

Hi James! Was just wondering if you will ever get around to doing a summer styling video?

[@JamesLeung]

Absolutely will do! Probably around May. It's still Winter in the UK haha

[@roger6nelson]

That royal connection makes all the sense in the world.

[@George2647g]

Thank goodness for this video! My 2024 collection can now be complete!

[@JamesLeung]

Hahaha 🤣

[@FromOwen]

Yesss, another banger after the j. Crew vid

[@JamesLeung]

Appreciate the kind words, thank you!

[@ashleygale6224]

Second this comment! Loved them both. Thanks for the time + effort!

[@ritaroad]

I bought a Fleurette overcoat at Nordstrom. On the inside there’s a large embroidered signature patch that says made from 100% Loro Piana Italian wool. I paid $700 an actual Loro Piano coat cost over $3,000 on their website.

[@bertinibb]

Nice vid man, congrats!

[@JamesLeung]

Thank you!

[@wingsoflibertyclo]

Another really good video bro 👍🏻

[@JamesLeung]

Thanks so much mate!!

[@nikolajf]

@jamesleung you should mention the where Ralph Lauren and Loro Piana draw their inspiration. The truly old school brands like New & Lingwood or Anderson & Sheppard

[@awoscv2864]

Great video! Well produced

[@JamesLeung]

Thanks so much!

[@MikelangeloYoutube]

Such good show. Think I’m gonna watch it again lol

[@JamesLeung]

Haha me too!

[@Thexcalibur]

That ford hat is rad dude ! Great vid

[@JamesLeung]

Thank you man!!

[@dominickgiannotti]

My own personal style has really evolved into the classic, yet rugged aesthetic when before it was a mess of streetwear and left of center elements

[@JamesLeung]

Yes same here!

[@lamarlo4437]

Now streetwear do be hittin though

[@habs249]

The Gucci always coincides with the breakdown(s)! Great vid

[@JamesLeung]

Thank you!

[@GG-uv9ok]

You're such a nice guy, James.

[@JamesLeung]

Haha thank you very much!

[@Joseph-ic8xd]

Currently getting a vicuna suit done and its cool seeing loro piana get such attention in this show.

[@JamesLeung]

That’s amazing to hear! Have had any vicuña before?

[@Joseph-ic8xd]

@@JamesLeung Yes! I got a shirt as a Christmas gift from a work friend and the hype is not exaggerated.

[@danieldominguez8958]

Pay the Peruvians who made your suit.

[@tenfootalice]

I've not seen Succession, but I found the analysis linking elements of some of the characters' personal/professional life to the way they dressed particularly interesting. I have on the odd occasion found myself feeling intrigued by others' piece selections, wondering if there's a facet of their personality or backstory that's on show at that given time.

[@JamesLeung]

Glad you enjoyed it, I was worried it might be a bit too niche of a topic. You should definitely give it a watch, it’s one of the best series I’ve personally seen!

[@ModernMastery1]

Succession is a great show. Best TV show last year hands down.

[@JamesLeung]

Totally agree! Might be one of my favourites of all time!

[@sven2200]

Fantastic video

[@JamesLeung]

Thank you very much!

[@adrianguadalupemunozjaureg5425]

I love the pink flower lamp on the background, is it the kind that lights up when you touch it?

[@JamesLeung]

It has a pull string to turn it on, and you can light up the flowers in different combinations!

[@Kurazaybo]

You could perceive the quality of the attire in almost every scene. The baseball cap thing is a bit weird, tho. Sadly they did not care much about the pens and stationery.

[@weaponizedmemes3461]

9:16 I need that robe LOL

[@BigK01asbestos]

Great vid

[@jamesallison4875]

This perfectly defines the term ‘fashion victim’.

[@alileeisonethebridge]

the burberry bit in successions is not just about Burberry prints, but the size of it - the people in the show don't wear bags and accessories of this size in these settings. This point always gets neglected

[@JamesLeung]

Very good point!

[@amyx231]

True. What do you need to bring so badly? If you have anything important to keep near you, you could have a servant keep it safe in another room or something.

[@naponsae]

Great spotting! Although I disagree with what the 'old money' aesthetic stands for. I don't think it's about choosing what's the most expensive, but about willing to pay a lot for high-quality garments, cause that's the former definition of luxury garments. Succession's costume design is interesting tho.

[@JamesLeung]

Thanks for your input, I agree!

[@arceehua]

omg such great video James!! I just started watching Succession and loved their costume. How were you able to identify each exact piece?

[@JamesLeung]

Thank you! There’s an Instagram page called succession fashion and they did all the hard work finding the pieces!

[@basicallyabush]

Great Video :)

[@kota3233]

At 6:22 that is a Filson 258 a $625 padded computer bag.

[@PoliticaV]

That’s $625 dollar cap you can get at GoodWill for $1.27 hahahahaha

[@andraspalatinus145]

Great!

[@JamesLeung]

Thanks!

[@andrenatanael7430]

Hey man What is the sweater you are wearing? Keep up the good work

[@JamesLeung]

Hey it’s from wings of liberty - look out for next weeks video I’ll go into a bit more detail 👍

[@lxr_rl]

at this point they could easily just go full bespoke, guess that would miss the point though

[@danielmolina4350]

James, great content. Where is your sweatshirt from?

[@JamesLeung]

Thanks! It’s from wings of liberty 👍

[@ahmedhallajian8886]

would love to see a video where you show budget alternatives of these / give ideas about how to do quiet luxury without denting the bank account so much!

[@JamesLeung]

Very good idea!

[@WalterDEgger]

bro… just thrift

[@nicpro85]

Rich people wear cheap stuff. That’s what I truly see. They just don’t care. Quiet luxury is just the new monogram for the masses. Rich people dont care about their look. They care about their words.

[@stormzybanksy]

the funny thing about kendall (jeremy strong) is that he doesn't have a nice bod, so even loro piana clothes look meh on him.

[@TylerOath]

I think that high quality, well thought out and well fitting clothing is usually worth the money. No doubt about it. But at what point does a material turn from cotton to gold? lol

[@dtsupra08]

Nice videos mate! One request - do a similar analysis video for Donald Glover's fashion in the series Mr & Mrs Smith :)

[@JamesLeung]

Thank you! I haven’t watched it yet but just taking a look on google his outfits look great!!

[@johnframboise]

Interesting video!

[@JamesLeung]

Thanks!

[@css9595]

10:20 The answer to this is Jantelagen / Law of Jante

[@05Rudey]

Good vid, each of the characters (talking about Logan Roy's adult children) added something different, Shiv and Roman seemed to be impeccably dressed all the time, while Kendall, certainly let his love for HipHop determine the way he dressed.

[@JamesLeung]

Thank you! When I started watching it I had no idea how much I’d be interested in their fashion choices. It’s fascinating!

[@bblow6003]

would have been better if you had included the watches they wear

[@bryanbyczek4794]

ok but where did you get the lovely sweater YOU are wearing?

[@JamesLeung]

It’s from wings of liberty 👍

[@DMorgan77]

I haven’t watched the show, but this was great to watch.

[@JamesLeung]

Glad you liked it! I would highly recommend the show!

[@ben22213]

Hey James. Do you have a link for the sweater you’re wearing? Thanks

[@JamesLeung]

It’s from wings of liberty, called the veneto knit 👍

[@nadz5156]

you should have mentioned the watch collection from the show

[@JamesLeung]

True! I’m not very clued up on watches so they sort of go over my head

[@XYZ_Vu]

I prefer it to the maximalist “creative types” or nepotism babies. While I might also argue that the Roy’s aren’t truly old money in the truest Old Money sense

[@shadowfilm7980]

Showing no logos is the best thing. It’s opposite what the Chinese want. They are always wanting to show the logos so they can show off to their friends and family that they have some money. I lived in Asia and saw this constantly. I even saw one guy still wearing a stitched on temp logo of a suit on the outside of his jacket sleeve. I told him that it should be cut off he immediately said “NO”. That he wanted his friends and relatives to see that. To give everyone the impression that he had some money. Even though it looked odd to leave it on the jacket sleeve. That’s why I think most people buy these expensive pieces so they can then show off that designer label. It’s ALL about the label. The name. Crazy.

[@knowledgethuta1365]

pathological mind set of some chinese

[@sams6429]

And really how is that different from spending a ton on something with no logos, hoping to be recognized by someone in the IYKYK crowd? At least they're being upfront about their intentions.

[@SGNL05]

They are just NPCs.

[@Teachinator]

New viewer here 👋 Great video! You mentioned that you’re Swedish. Our Legacy is my favorite brand right now. Are you a fan of theirs or own any pieces?

[@JamesLeung]

Welcome! Oh I’m not Swedish, I meant one of the characters is Swedish haha. Yes I love Our Legacy - I have their Camion Boots. I wish I had more!

[@alonsozapata5651]

4:19: my ears started bleeding

[@JenniferStokes0401]

This is probably a dumb question, but is more expensive cashmere less itchy? I purchased a $120 cashmere sweater from Everlane in 2019 and I could barely stand to wear it. I even attempted wearing another blouse underneath it but my skin said "nope!" whenever the cashmere touched me, haha. I've had my eye on a couple Ralph Lauren cashmere pieces but am worried that I'll have the same reaction!

[@JamesLeung]

In my experience, higher price doesn’t necessarily mean less itchy. I’ve had cheaper pieces that are soft and expensive pieces that itch like mad. I think it’s how they’re processed when they’re being made!

[@JenniferStokes0401]

@@JamesLeung Thank you! :)

[@miacaliper6244]

What about belts?

[@SirPeteWindsor]

Quiet fashion and 'old money' don't need external validation.

[@andresantiago-zi2zb]

Make a vídeo about tv series "the gentlemen'

[@supercard9418]

Love the video. But heads up, there's a glitch at 6:41-6:47, and your audio cuts out at 11:32 onwards

[@JamesLeung]

Ahh dang, the video got copyright striked by HBO so I think they’ve basically ruined it by cutting pieces out 😢

[@colincragin550]

What’s the sweater you’re wearing?

[@JamesLeung]

It’s from Wings Of Liberty, lovely piece

[@darkovanderbilt5834]

correct me if i'm wrong,, but the burberry bag was mocked because its a day bag/ tote worn on the intimate celebration / soiree. when women normally wear small bags and clutches. not once was it insulted for branding but rather how big it was. iirc

[@RochTro]

Everything about it is so “loud”

[@larryasiedu7704]

Great content.... which series have you referred to in this video?

[@CaptCanuck4444]

*Costume Design and Wardrobe Selection are not the same thing.

[@hwasabipapi5812]

hello i was wondering if anyone knows where he got his gray sweater. Thanks

[@JamesLeung]

Wings of Liberty 👍

[@chaosciaode]

What’s the sweater you are wearing man? ;)

[@JamesLeung]

It’s from wings of liberty!

[@oggolbat7932]

I mean there's a point to buying expensive clothes if you care about the quality and durability of the piece, but it's dumb to buy just for the looks when you can find very similar pieces that are way less expensive.

[@KungFuWizardOfJesus]

I mean there is a limit in the quality of some of the pieces. No way is a T-shirt will ever be worth £600

[@martinvanburen4578]

I prefer quiet poverty, buying boring cheap clothes that hides my poverty

[@skymuffn]

…great insight on the Old Money aesthetic. Haven’t yet seen the series Succession but I luckily have been in the mix with these lot having been born and raised in Atherton, CA. Its influence on me has been significant yet since it is in the SF Bay Area, it isn’t as severe as in the East Coast. J. Crew, Club Monaco, RRL, Brooks Brothers, Banana Rep were some of the local staples. But the big difference is in the fit. I always take mine to our trusted tailor for a better fit. One I have inherited from my GrandMama. So find an excellent tailor near you, it’s worth it.

[@JamesLeung]

Yes a tailored piece can make such a difference. If I was rich I’d get every single piece tailored!

[@ChinaTalkMedia]

walmart t shirt is amazing

[@JamesLeung]

🙌

[@shadowkxm]

How the heck did u find all of these?

[@JamesLeung]

Thankfully there are a lot of articles and Instagram posts that did the hard work - I won’t take credit for it!

[@plamenvasilev]

The LP Cap is a Rolex cap. I don't know how they got one without the logo tho.

[@howcanimiss]

Old money? Quiet Luxury? I thought all along the term is stealth wealth. It’s for their safety and not to be ostentatious

[@JamesLeung]

Good observation 👍

[@SassieDoohan]

Did the production crew actually use the real brand and clothes mentioned though? It would cost a lot, right? For something most people would not notice. Also, seeing how "plain" and "quiet" these outfits and clothes are, how are people able to identify the brand and piece?

[@attila2246]

Probably could just loan them. They loaned some of the expensive watches they are wearing.

[@SPhoenixGB]

There’s a lot of wrong roads one can go down here. EG a Zegna blazer would not be better than a bespoke blazer for the same price or less in central london. Loro Piano is overpriced considering John Smedley and N Peal for light knitwear with heritage and quality.

[@JamesLeung]

Definitely agree, especially about the bespoke approach.

[@huazhang4043]

i need the walmart children T link

[@JamesLeung]

Hahaha I couldn’t find it unfortunately, sold out!

[@markchen5710]

All LP pieces are made in italy - including the hat

[@JamesLeung]

Thanks for letting me know. I couldn’t find that information anywhere on the website

[@inkacolasinazucar6495]

How long will influencers hammer the 'LOGOS ARE BAD' dogma?

[@user-rm2wj9gj3l]

this "QUIET LUXURY" is such an idiotic term. The branded versions of all these brands are not even luxury by design. They use different quality fabrics and plant a huge logo for people to brag (aspirational market clients). LV or Dior have lines with literally no logo in sight. everybody talks abut Cucinelli, Zegna or Piana as this "quiet luxury" - but in fact most brands have exclusive lines or the haute couture - see Chanel. As for other brands such YSL, Celine, Hermes, Tom Ford, Bottega and so on have most of their products without a logo.

[@davelindsay8833]

Interesting stuff. Thank you for sharing

[@Chris24_]

This is almost every movie though