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JAPAN FESTIVAL 2024: A DEEP DIVE INTO JAPANESE CULTURE IN SÃO PAULO
The Japan Festival 2024 is taking place in São Paulo from July 12 to 14 at the São Paulo Expo. Celebrating its 25th edition, this event is one of the largest Japanese festivals outside Japan, offering a rich and diverse cultural experience for all visitors.
Attractions and Schedule
This year's program includes over 50 attractions throughout the three-day event, featuring taiko drum performances, traditional dances like bon odori, and shamisen music. The main stage will host performances by renowned artists, including singers, bands, and martial arts demonstrations such as karate and kendo (Festival do Japão) (Festival do Japão).
The event also features themed areas, such as the Gastronomy Plaza, offering authentic dishes from Japan's 47 prefectures, and the Cultural Area, where visitors can enjoy ikebana (flower arranging) exhibitions and tea ceremonies (Festival do Japão) (Festival do Japão).
Gastronomy and Culture
The Gastronomy Plaza is a major highlight, providing a culinary journey through Japan with authentic dishes prepared by specialized chefs. Additionally, the festival includes the AkibaSpace, an area dedicated to Japanese pop culture, including cosplay and anime/manga content (Festival do Japão).
Sports and Activities
The festival also promotes physical activities and sports, such as Japanese rhythmic gymnastics (taisso) and martial arts demonstrations, offering the public a comprehensive view of Japanese discipline and sports tradition (Festival do Japão).
Tickets and Accessibility
Tickets range from R$ 145 to R$ 290, with half-price options and packages for all days of the event. The festival also offers free transportation from various points in the city, making it easier for visitors to access the São Paulo Expo (Festival do Japão) (Festival do Japão).
Impact and Expectations
The Japan Festival 2024 is expected to attract around 100,000 visitors, generating significant economic impact and promoting Japanese culture broadly. The event is a celebration of friendship and collaboration between Brazil and Japan, highlighting the contribution of the Japanese-Brazilian community to the country's cultural diversity (Festival do Japão).
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