Japanese Fashion Magazines - The Secret Style Source

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/ bravenewwear
Here's why Japanese fashion magazines, like Popeye, Fudge, Go Out (and more) are better than their western counterparts. Sorry western mags, I do give you guys some credit at the beginning of the video, but when it comes to fashion it's really hard to beat the Japanese options!
00:00 In all fairness to GQ, Esquire, ect.
02:35 Why Japanese Fashion Magazines are better
09:15 The HORRIFYING truth
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/ christian_scibetta
/ bravenewwear

[@BraveNewWear]

Anything about Japanese fashion mags I left out? Also let me know if you guys are enjoying the iconic Magazine View. Maybe I can come up with more videos showing off print media like this. So if you do like the mag view, comment "aye" below this. And if you don't comment "nay". And if you're indifferent comment "abstain" just make sure you comment.

[@johngraham4584]

aye🔥

[@greshe]

aye

[@vicentepinedo556]

On your first point, it is actually the other way around. Since their inception, magazines like Popeye or Fruits have been educating the Japanese on how to dress better. For example, the Ivy style was first introduced in Japan by Men's Club and magazines like Heavy-Duty were giving inspo ideas on Americana more broadly in a very nerdy way like you can still see in the magazines that remain. So I would say is more of a reinforcement cycle nowadays. David Marx gave a talk about this at The Armoury, which you can find on YT if you haven't checked it out yet :) And yes, fashion is something else in Japan. Came back from Tokyo a couple of months ago and left impressed by how everyone dresses so immaculately.

[@tericottaclay9462]

I love Popeye and Brutus. I wish way more people would scan them. Its so hard to get them. They're pretty expensive. They're based on US 70s catalogues. Hatchet supply sells some of them.

[@BraveNewWear]

oooh interesting insight, Brutus is one that I should pick up more often. Maybe in part 2???

[@tericottaclay9462]

@@BraveNewWear there are a couple articles that explain the history of those magazines. I love that city boy / Japanese GORPcore fusion they do. They're the reason I started my capsule esque wardrobe. Lots of money spent on Patagonia baggies / karhus / onitsuka tigers 😂.

[@higguma]

What is Kid Cudi doing bro 😭

[@Jorge-lm4bg]

Oh hell nawww

[@BraveNewWear]

I was kinda worried I’d get demonetized showing the cudi shot 😅

[@pumpkincheesecake4722]

loved this video, ty for all the amazing city boy style pics + inspo!!

[@JordanSchonenberger]

so happy each time y drop a vid and yeees space aged stuff at the eend

[@adrianveidt4344]

Just got back from Japan but have lived there previously (granted in a time where i didnt appreciate fashion fully yet). What i love about the Japanese approach is that they take a sub-cultural style but elevate it with a mix of alternative materials and utilising elements of traditional Japanese design/fit. It's funny cause Westerners on tiktok see the wide and cropped fit as a "trend" when that has been a fairly basic standard for Japan/Asia for decades.

[@BraveNewWear]

well i'm jealous...but YEAH! at least 10 years ago I remember "wider" cuts becoming more popular and fashion people i worked with told me that japan has been way ahead in terms of adopting those trends

[@adrianveidt4344]

@@BraveNewWear if it matters I recently discovered you and I'm impressed with your overall fashion knowledge in general! Reggie Casual's channel has been a great wealth of information as well for Japanese fashion and philosophy and I credit that guy a lot for my interest in Japanese fashion approach. But I blame him for my bad habits of spending on Yohji lol

[@wrong_trousers]

Facts. Casa BRUTUS is my favourite Japanese magazine. It's focused on interior design and lifestyle rather than fashion but it's definitely a fun one to have on your coffee table. Each issue has a different theme so you can just get whatever you're interested in.

[@BraveNewWear]

Yeah I need to pick up more of Brutus in the future

[@kellylonergan736]

Awesome and informative

[@AndresOssa]

This topic never crossed my mind. No take on it. I am so thankful for you to take me on this ride!

[@BraveNewWear]

Ur welcome dude

[@MBM8888]

How can I buy some?

[@memelord3348]

we are soooo back

[@ChociMilki]

If Aldous Huxley was a fashionista I think he’d be proud of your channel glad your back

[@BraveNewWear]

[@Exterminism]

I liked the video and the book store he’s referring to kinokuniya. Although magazine as a media is dying in the United States and that’s why we don’t see more variety in fashion magazines.

[@BraveNewWear]

you're blowing up my spot extremism!

[@swaeetv_]

Dope video

[@Orbitinbloom19018]

Great video ! Do you source these magazines online as well ? As someone not from america i also really want to get them

[@BraveNewWear]

I've never purchased them online, but I know you CAN. It's a little tricker and probably more expensive because of shipping. But I assume if you're looking for a specific copy from a specific date VS the most recent issue, you'd have to look online.

[@g.butsaba]

magazines are available on amazon japan website

[@nautica3241]

Great topic!

[@BraveNewWear]

TY lmk if I should do more videos like this

[@nautica3241]

@BraveNewWear definitely! If I could make a suggestion, I was always interested in hairstyles' relation to fashion. I think they can enhance or take away from an outfit. Maybe something you can explore in a future video if you find that interesting

[@garys9120]

Do the Japanese fashion magazine have better paper quality? If so what one are the best.

[@Neym]

Wow mister New Wear, that's a great insight. Western traditional fashion houses and brands seem to cater more towards exclusivity where the looks from the Japanese magz seemed to cater more towards your average Japanese fashion enjoyer.

[@BraveNewWear]

no doubt friend

[@kevonieforbes5071]

What brand tshirt are you wearing ?

[@BraveNewWear]

A classic, simple, rue porter tee

[@tristanstreet3915]

you dont miss !

[@angelaquinn4621]

Very interesting, and educational. From what I have seen I believe the Japanese are fashion forward.

[@danmanalo6565]

WHAT HAIR WAX DO U USE? FR PLS HELP

[@BraveNewWear]

American crew forming cream

[@sahilmishra2945]

MFL mag is one of my favorites was more camping gear oriented but still fashion/furniture/lifestyle. the pictures of japanese mags communicate more than i would see in a lot of fashion media

[@understitchYT]

Love Japanese fashion magazines, but have you seen Korean fashion magazines? Not to be mean but it's a little rough. The fashion styling is nearly always very mid and I don't know what it is but the models but they always look really awkward and I'm not really sure why? It's not the models or the celebrities and it's not the setting or the photographers either. Literally I just think they're picking bad photos out of a good bunch and I don't get why. Maybe it's just my taste is different to the Korean taste, and maybe I'm being melodramatic because I've been let down a few times, but they always pick styling and poses that... . Also, the articles aren't as good as the western mags either, I'm fortunate to speak decent enough Korean to read the articles and they're a little wishy washy as well for my taste. Would far rather have Japanese mags over Korean, which is a shame because I can't remotely understand what their mags say 🤷

[@BraveNewWear]

oh very provocative, if I were morbidly curious what Korean mags should I take a look at?

[@understitchYT]

@@BraveNewWear Any of the big ones really, Vogue, Elle, Dazed etc. I did recently pick up a Noblesse and was pleasantly surprised, so it's not every magazine, but it is annoying common imo. Also sometimes they share editorials on insta so you may be able to save a couple coins if youre not looking to take a risk

[@johnathanblack836]

There is also a number of really great Japanese sewing pattern books for men - something the western hobby sewing industry almost completely ignores. I picked some books by Ryuichiro Shimazaki and Toshio Kaneko for when I eventually start making my own clothes. The only issue is that the patterns have to be adjusted to fit non-japanese sized bodies.

[@MADOUT_VPS]

Good video

[@BraveNewWear]

ty

[@yuzip]

The obvious difference that comes to mind is that most fashion magazines present fashion that's not available for an average consumer, it's always some premium brands and their photoshoots that cost more than you earn in a month/year, so it's not relatable and it feels like those respectable sources just stuck in their ways, it's hard to even imagine who the audience of those publication should be, like an average guy who buys luxury clothing every week and relates to whatever their articles are about? that's just not what makes fashion appealing as a hobby for most people, and in contrast we clearly see what we're missing out on with Japanese magazines, just down to earth fashion, that's available for everyone interested in it, with articles that shine some advices and wisdom(I presume) and with plethora of styles and ways you can go about it. So it all comes down to the idea of most worldwide publications being high priced luxury ads against hobby-related magazines from Japan.

[@BraveNewWear]

I dont disagree! I always had that thought as a kid, who is ACTUALLY buying these luxury products. And yeah, its more alienating. Later in college when I had the chance to intern at magazines (including Esquire) It was basically explained to me that when shooting these fashion stories 1) they want to show the absolute best considering the effort involved in coordinating the samples, the celebrities, models, photographers, etc. BUT 2) luxury brands will pay the most to promote their clothes in magazines, and the magazines are then incentivized to feature plenty of luxury products.

[@ThePeacePlant]

Because in American magazines is just a big ad it's not really supposed to be shit that most can afford. Yes it looks cool but they don't care if you can afford, they want to get their name spread with pretty lights and not because it's practical. It's psychological shit, to get people to talk about the brand because in your mind you see 'Wow this ad looks so cool'. It's marketing and marketing is psychological and it doesn't have to be anything else

[@Timeus]

I just learned Emma has an orange 🐅 duvet through the AD print ad drop comments 🤯

[@arceustheo]

Hello Christian once again awesome video. May I check what is the first jacket hanging behind? Looks pretty cool.

[@ellis0]

babe wake up, Brave New Wear new video

[@BraveNewWear]

WAKE UP BABE YOU'RE IN A COMA

[@kotic60]

You didn't mention System Magazine at all, it's very thorough

[@BraveNewWear]

Next time! appreciate the callout

[@servidig483]

Banger

[@BraveNewWear]

ty

[@liquidchato]

I went to Japan in January stopped at a 711 for a Popeye

[@BraveNewWear]

jealous

[@ealo8747]

Mr BNW is back!!!!

[@BraveNewWear]

mr bnw was my dad, call me Dr. BNW

[@LOWluxury]

Did I ever tell you about the Japanese BAPE catalog I got that had a full size BAPE backpack inside? Why can't The Row send me a catalog with a messenger bag inside or smth? Japan better fr fr

[@thiagotillmann9964]

mano num tem uma pessoa com mais massa corporal nessas resvista memo. é verdade o que falam.

[@_cm3]

いつかあなたが私を読んでくれることを本当に願っています

[@WVRLORD]

Please don't give the mainstream goons the hacks 😭

[@andoniverse]

magazine; place 😠 magazine; japan 😍

[@indigo_died6910]

it's true though. fashion is better in japan.

[@kellarkilerm4]

rare BNW post!

[@BraveNewWear]

trying to make it more common

[@danielchen1813]

🎉🎉

[@johngraham4584]

gotta hit up my popeye plug asap

[@BraveNewWear]

he told me he'd rather just keep the magazines and then make a video after he forgot to send them to you.

[@memopinzon]

FIRST

[@BraveNewWear]

damn good work getting here 1st

[@carharttcarpenterpants]

I need a magazine subscription now!

[@ksseo506]

기운의 정신이상을 줄여주는 일들.기운 일로,누군가 옆에 필요하다는 생각은,잘못된 부분.발전문명이 어느정도 있었던 국가인들은,혼자의 연습이 필요.방에 혼자있을때,다른 곳에 사는 이들이,본인방에 기운을 가져가고 기운을 주는게 발생이 되도,모른척 가만히 있는게,정신건강에 필요.본인신체가 기운을 가져가고 기운이 빠져나가도,모른척 있는게,정신건강에 필요.혼자,다른 이들을 의식하지 않고 기운을 생각하지 않고,본인생활을 의식하는게,정신건강에 도움들이 있었다고,함.회사생활도 이런 일들이 필요하다고, 함. 기운으로 찾아와 얘기를 하고, 유령들이 얘기를 해도, 모르는 척하고 대화하지 않는 일은, 정신이상을 줄일수 있다고(직접적인 육체의 대화는 필요가 있다고). 의식이동을 평소의 생활들과 일들에 오랜기간씩 하지않는 일들도, 정신이상을 줄일수 있다고. Reducing the insanity of some of the energie energy(기운) activities.The idea that you need someone next to you because of physical energie energy(기운) is wrong. Countries that have developed civilization need to practice on their own. When you are alone in a room, it is necessary for your mental health to pretend not to know, even if it causes those who live in other places to take energie energy(기운) and give energie energy to your room. Even if your body takes energie energy(기운) and loses energie energy(기운) from your body, pretending not to know, it is necessary for your mental health to be conscious of your own life without being aware of others. It is said that these things are necessary for your company life. Even if you come by energie energy, talk, pretend you don't know and don't talk, you can reduce your insanity (direct physical conversation is necessary). Things that don't move your consciousness for a long time in your daily life and work can also reduce your insanity.