Is Chrome Hearts (Still) Cool?

SUPPORT THE CHANNEL, JOIN THE PATREON -
/ bravenewwear
The California biker brand Chrome Hearts has come a loooong way from its relatively humble beginnings. Known for their uncompromising gothic aesthetic, high-quality sterling silver, and very high price tags, Chrome Hearts has gone from niche production to a global label, despite sticking to their guns with small production and huge price tags. Has CH become over-hyped and overpriced? Or does the brand still hold onto a certain magic that created its adamant fanbase in the first place?
FOLLOW ME?
/ christian_scibetta
/ bravenewwear

[@haroldgrey134]

Chrome is for final boss hypebeasts. The dude from 2015 with off white, louis x supreme & yeezies is now wearing full chrome today.

[@noahtings4453]

this is facts! its the final level to the closet for sure!

[@BraveNewWear]

boss music starts playing when you walk into their store

[@truevanpencil5403]

I think in the US it’s final boss. In Europe I’d say it hasn’t the same pull at all. The chrome hearts story has a strong association with England and the punk scene but even then that hasn’t really translated into it being hugely desirable.

[@brandonguitar336]

@@BraveNewWearnah but Forreal you will walk out with your pockets drained

[@bntrs]

Final boss hypebeasts and intro level repfam. Muh logos and lead poisoning

[@kairosiwobho]

The streetwear clothes, especially the Matty Boy designed stuff, is basically tasteless rapper flex wear... would not touch it with a 10 foot pole 😭

[@user-pc3io5ji1o]

Bro you literally dressed like somebodies grandpa about to go to church lmao

[@truevanpencil5403]

Anyone who can sell silver at gold prices is a genius imo but for the price point I’m never coppin CH 😂

[@NeonDemonP]

Those sweatpants were actually a website exclusive, there are a few pieces with similar graphics. They don't drop clothing online often, but they shock drop occassionally. Same for hats, denim, and other items.

[@BraveNewWear]

Actually a really useful tip that at least provides some context for the URL print, appreciate this info

[@BikeLife1]

@@BraveNewWear They just did one of these shock drops of a hoodie with their 1981 creation date on the sleeve. I grabbed one for 550, Chrome Hearts is an investment as well, no doubt the same hoodie will easily grab 750-1200 on resale.

[@dopae]

@@BikeLife1 "its an investment" yeah bro because things never fall in value and always keep rising like they used to!

[@BikeLife1]

@@dopae Its already worth over double what i paid but okay pal. I buy shit to wear not flip so i dont care but if thats not good returns to you then idk what your idea of investment is. Have fun with Spy and S&P

[@dopae]

@@BikeLife1 great good for you! but chrome hearts is likely not a good investment... people said the same thing about box logos 5 years ago and I don't see 10k jeans going much higher

[@glenndanzigsmanycats2045]

Chrome hearts is a cool brand but their stuff is overpriced as all fuck. Its sterling silver, you can find similar things at antique stores for like a 20th of the price (im only talking about the jewelry btw, i have no comment on the logomania clothes)

[@infaredx]

You are not the target demographic of Chrome Hearts.

[@glenndanzigsmanycats2045]

@@infaredx idc, im still allowed to have an opinion.

[@Dazulolwarrior]

​@@infaredxyea im not fucking stupid

[@junyaiwase]

@@infaredxyeah, who wants to be a walking lick, that’s not a cool demographic to be apart of

[@verito98]

There's the Chome Hearts that Richard stark designed for the likes of The Rolling Stones or Guns N Roses, and then there's chrome hearts for rap music videos and then there's chrome hearts for logo mania hype beasts with daddy's credit card. Weird it's all the same brand, but there's definitely layers to this.

[@chegu613]

the jewelry has always given me 60year old rockstar vibes, like the stuff Slash and Nikki Sixx wear now

[@the_CHAR_official]

Chrome farts

[@BraveNewWear]

I should have just said that and ended the video, made it like 5 seconds long

[@williamzboch2774]

Chrome sharts

[@ew_barf]

chrome barfs

[@yuzip]

The story with Cher just scream LA crackhead grindset, it seems like that was the plan all along, establish themselves as a brand for celebrities, clothing for bikers is just a cover up. There's no denying about the quality of these garments, yet only celebrities have opportunity/reason/money to flex them, as for mere mortals you better be lowkey about it to get some style points from likeminded fashion enthusiasts.

[@angelcee600]

what’s blud yappin bout

[@MS-zs6qw]

Happy you are back 🙏🏻

[@BraveNewWear]

happy 2 b back

[@kqw1176]

Your videos are entertsining and educattionsl. Keep up the great work!

[@kazonikz]

Your fashion videos are way more interesting than other fashion channels, subscribed

[@BraveNewWear]

God bless dude, thanks for joining ❤️

[@quattro4l192]

Im stoned as fuck whilst watching then and at 6:51 when you put the audio clip in the background I couldn’t stop cracking up 😂

[@nightmarevalkyrie]

The Great Frog also does stuff imo that’s very comparable.

[@virtual_fame8967]

I hate that people actually are reviewing the sweatpants and merch shirts, why? That’s the least relevant part of the brand, that shit is merch to fund the actual project at the brand and Laurie Lynn has said so. The actual clothes chrome hearts makes is incredible, the custom button ups and the cut of the jackets is really nice, so far all the KZbinrs that have made these videos don’t do much research into the brand other than surface level.

[@BraveNewWear]

In all fairness...I am positive about the brand in this video, celebrating the core elements that make any of its pieces superb. And beyond reading and watching multiple pieces, I went to the Chrome Hearts store and spend maybe 30 minutes just asking the staff questions. But in part CH is deliberately opaque, and there is a lot that I cut from any video I make (which included more about the clothes you're describing above) But I can understand your frustration if you feel like a brand you like never gets the coverage you think it deserves, but ultimately the streetwear/ merch are what I have access to and they ARE chrome hearts clothes and they are sold for a pretty penny so they're as legitimate I think as Gucci's logo t-shirts. Either way, I do appreciate the debate.

[@virtual_fame8967]

@@BraveNewWear I get it, it just seams like a waste of information to focus on the merch when you could show off the real side of chrome hearts, chrome hearts is also first and foremost a furniture manufacturer.

[@J_Dubb1]

@@virtual_fame8967 It's not really a waste of information, these pieces are what most normal people have access to and what a lot of people associate with the brand, for better or (def) for worse. Many youtubers do not have access to the pieces you describe, and BNW seemingly (and I respect this) wants to review/discuss pieces he can lay his hands on and legitimately critique their quality and style. I thought his thoughts on the jewellery and the silver hardware were pretty on point, I really like that aspect of CH. You have to work what what you have access to if you want to be genuine and I feel like he did that. Would have been really cool to see some high end pieces though for sure, and he did show a lot of photography of the more limited stuff being made back in the day as well as some modern stuff. All around I appreciate the vid

[@PangXueYu]

Wow I didn’t know that.

[@karstenkroening]

This is an amazing video man

[@icountupfast]

just found your channel man i love it so far :) just subbed

[@ALT3RZxx]

Great vid as always

[@BraveNewWear]

ty, as always

[@rveats]

You can walk into any CH store fyi, if a SA is available they’ll show you round. You might have to wait, or they might not have anyone free at that time or day but that’s how I always do it, kinda fun😂

[@astro.avesta]

omg amazing collab!

[@BraveNewWear]

lol ty

[@higguma]

If you're fanning chrome hearts born in 2000s as a tiktok user, no. If you resell, no. If you own it as a family heirloom, yes. Edit: I said this before watching the video and then I hear the Karl Lagerfeld quote on heirlooms (i dont know anything abt chrome besides the jeans and jewlery)😮

[@brandonguitar336]

I buy there silver rings all time what’s wrong with That

[@journey3030]

Happy to see a new vid doggy

[@BraveNewWear]

bork bork

[@kswag]

I like the designs of their jewelry but I do think it's overpriced. The first and last piece of jewelry I bought from them is a 2nd hand cemetery ring I got for $500. I wear it everyday and get compliments on it so I love the ring and think the purchase was worth it. Everything else like their clothes are just corny to me tho.

[@johnnyc.3261]

My friend in San Diego was from LA and friends with the owner of Chrome Hearts and would give me their clothes for free because they wanted to have people they thought were fashionable in SD to wear it. I wasn’t crazy about the gear but wore it and they did have some cool pieces but I’m kicking myself for not saving those pieces. Probably worth a ton now. I honestly didn’t think they’d blow up like this but good for them. They clearly had a vision.

[@BraveNewWear]

Johnny, you FOOL! The even the most busted T shirt you had is probably worth at least $300 now. But I think about CH's success is they could have compromised at any point and lost their "cool" but it doesnt seem like they have. So it wasn't easy I'm sure to predict where they'd be today.

[@btuard]

I have a few CH rings I've bought second hand, wear them every so often, I also have started taking a liking to rick owens jewelry which is becoming more accessible, but that's more in direction of brutalism, even though a lot of people mix CH and Rick especially hypebeasts.

[@xanira6367]

i like the style and design of chrome hearts artisan grade stuff, but pricing it reasonably should be expected when its already expensive in the first place. id rather go to someone and get it custom made at some outrageous price

[@nathanmowat]

The Joe Foti stuff that is older as far as apparel is some of my favourite Chrome Hearts stuff from the early 2000's, just slightly more unique or stand out ish in my opinion than your typical CH stuff bit still has the Chrome Hearts feel more so than Matty Boy.

[@nebalot5926]

absolutely love that death grips t-shirt

[@LuisMercadoorg]

Some of their jewelry and their sunglasses line are really great

[@guillermogonzalez6929]

There are definitely layers to chrome hearts, the hype beasts with logo mania, and then you have the true essence of the grand when you look closer into their jewelry and heritage and leather and wood pieces. Their customer pieces are what really sell me on the brand, as long as their leather goods. They’re logo mania clothes tho….

[@tsujigiri7]

For the jewelry, King Baby is the closest alternative, also LA biker aesthetic. Scott Kay, Crazy Pig Designs, Travis Walker, and The Great Frog also have very similar pieces and are much less expensive.

[@Mister_Phafanapolis]

Was Chrome Hearts ever "cool" ? It's the newest variation of the mid 2000s Affliction, American Fighter, UFC Bro look combined with healthy dose of Chris Angel goth spooky aesthetic. It's, to put it mildly, not for me.

[@BraveNewWear]

oh man Chrome Hearts must be Criss Angel's favorite brand as well good point

[@natalier7204]

Thanks for putting it into words. The fleur de lis was on my high school blazer and the crucifix design was in our school chapel in Australia. No appeal to me either. I do like that they control their own production and quality control in house though.

[@Projectex44]

Was a good vid ty

[@BraveNewWear]

np

[@alessiolifraine7648]

i just think the jewellery looks cool

[@meechie2067]

CH is like any other luxury brand they NEED to sell the crappy sweats and tees to hype beasts to be able to afford making these insanely high priced 1/1 items that they know may or may not sell anytime soon and still be able to pay rent consistently same with the cdg converse they make those so she can make the incredibly niche things she shows in her runway collections

[@alphablade8727]

Hey may I know what brand your leather jacket is?

[@spuckuk7039]

looks like a schott perfecto

[@BraveNewWear]

Its ACTUALLY vintage, bought it from a thrift store with the tag taken out. I know its calf leather, and it doesn't feel or look that old, I don't think it was a REALLY nice jacket but maybe 1 or 2 steps below Schott. But its a nice n thick and I only spent $30 on it

[@ma_martin]

have you seen dg live? :)

[@davidallen346]

You and Brad Hall, Tuba Avalon are the most unique fashion clothing. shoes accesory reviewers on KZbin

[@memopinzon]

I lost my sides with the URL drip 🤣

[@BraveNewWear]

i almost lost my mind just looking at it 🙃

[@PangXueYu]

I have many Tiffany and Chrome hearts rings, and I found even Tiffany loose to Chrome Hearts in sterling silver Jewelry quality. Chrome hearts silver quality is amazingly good imo.

[@spuckuk7039]

The jewelry still looks great, the clothing is corny

[@BraveNewWear]

kinda agree here

[@danielefimchouk2063]

when is the closet haul vid???

[@janitor1165]

I love chrome hearts because their jewelry fits perfectly into my style. It's really a shame it's been hyped so much.

[@BraveNewWear]

I can't knock their jewelry too much, it seems to be pretty nice stuff if a little pricey

[@Mearcliff]

spooky, I was just watching some chrome hearts videos an hour ago

[@BraveNewWear]

maybe youtube is HAUNTED!

[@cms3000]

I think that Karl lagerfeld was more sleepy than creepy Joe when he said that.

[@VuNguyen-fv5jl]

Why does Killian look so different in that camera angle. Looks like he lost so much weight 😂

[@BraveNewWear]

i think its just the wide angle lens imo

[@LOWluxury]

I think it is the lens but that was also my first day out n about after a full week of being sick so you may be onto something at the same time

[@ThePeacePlant]

​@@LOWluxury I hope you get sober soon. Do it for yourself. Drugs suck and I did a lot.

[@LOWluxury]

@@ThePeacePlant Been sober (aside from very light social drinking) since I was 17! Did inpatient, outpatient, whole nine yards. Been there done that my friend.

[@chrismoore950]

I couldn't understand what brand did the guest say is a good alternative?

[@verlegenemandarine]

Enfants riches deprimes

[@LOWluxury]

hi it's me! I did say ERD, which is my personal pick of some favorite sterling jewelry. If I were to give a more unbiased opinion though I'd probably say Parts of Four - incredible stuff that I really appreciate just not as much my style

[@chuckielong1]

Its weird because the brand is for that biker look but its so dam pricey that I cant see any biker would bother with. I do like the jewelry and been wanting a bracelet from them but no way I’m spilling 1k on silver….

[@ratboy4169]

fashion always brings the mockery, waiting on the two left shoes.

[@JafacaksWasTaken]

damn boy you got lil fingernails

[@ryanp6556]

I was severely disturbed seeing his fingernails, they are disgusting

[@neekituh]

I'm saying, I immediately looked at mine to compare and his are so small like wtf 😭

[@BraveNewWear]

I KNOW OK?

[@BraveNewWear]

I'll make sure to get acrylics next time I show my shameful fingernails 😭

[@lilian6156]

one of the coolest brand name in my opinion

[@Mushr00mTea]

real

[@jaysons7581]

😂😂😂

[@nathanmowat]

Still one of my favourite brands despite the hate it gets, I get why people think it's over saturated though.

[@kevinl9402]

The www designates it was an online exclusive drop.

[@DubUltra]

is this the same guy as rusty cage?

[@johngraham4584]

the great frog is for cool kids

[@BraveNewWear]

PROVE IT

[@3masouri]

who cares if it’s cool or trendy just wear whatever you want

[@realtimesample]

the whole time i thought chrome hearts was expensive because it was made of chrome.. turns out its expensive because they want it to be...

[@alreadydead024]

Yes

[@fanaticist]

70s, LA, and yes what a biker would think is cool.

[@finnmcginn9931]

Fashion icon Moses The Jeweler loves it so i think I'll pass.

[@BOOLERTHANOPPS]

Finally someone who mentions Karl Lagerfeld when speaking about Chrome Hearts. He’s the only reason I know about Chrome Hearts.

[@TEEZUSDA1]

If you’ve never heard of GOODART HLYWD, you’re missing out. Better quality.. made in a foundation L.A. people you can meet and have a conversation with and not some mass produced “hypebeast” style brand

[@carlangasa4622]

This guy looks like Steve Buscemi

[@BraveNewWear]

i get that a lot tbh

[@danielchen1813]

🎉🎉🎉

[@oakmex5109]

Only in the Asian market 😢

[@cheetonips6399]

It was amazingly cool, California core, dark glam rockstar biker America… back in the early 2000’s when they were mad expensive and exclusive but not yet a parody of themselves, they were (still are but less so with the fuck ass hats and hoodies) a lifestyle brand for the wealthy that didn’t fit the more traditional luxury

[@96vetements]

guys pls don't hate on my chrome jewelry I spent like 65k on chrome jewelry and accessory's

[@Topscura]

Clocks & Colours for heavy sterling silver jewelry. You’re welcome.

[@ezra420420]

many other jewelers with reasonable price

[@0382k]

A lot of fakes are sold on groupie I would be cautious when shopping on there.

[@filmmoviePRODUCTIONS]

Christian is back, nature is healing

[@dinochavez]

lookn like KD Lang in the biker jacket dafuq wit dem short fingernails??

[@maryjane5604]

real

[@alejandroalfaro573]

is Brave New Wear still cool?

[@BraveNewWear]

the answer...never was 😣

[@Forthreee]

Plot twist; people who been wearing chrome don’t care about if it’s hype or not. Actually we prefer it to not trend

[@yourfashionarchive427]

You look great bb

[@BraveNewWear]

Looking great yourself friend! Keep it up with the reels on IG

[@jofieji5312]

The audacity to show them nubs off up close in the video.

[@DivineYeezy]

Chrome hearts definitely had that cachet in them until every rapper started flexing their .925 sterling silver chrome and every trendy opium boy tried to get a piece of fake chrome clothing

[@user-cp5ky2gt5s]

Air mess not Her-Mez

[@2damncold]

Bias cut return?

[@BraveNewWear]

Kilian is demanding a $50 million contact like Joe Rogan or he wont return to the pod 😔

[@Dr.reese_UBR3]

400$ for washed out sterling is crazy. I can make custom molds and make the same design for 100$ 😂😂

[@Mx_Skull]

(Sorry for the long post, I just got a Reddit account and I've picked up some bad habits) All the logo prints (call it "merch", cuz it is) and massive replica market dilutes the brand so much. I don't know how much exclusivity they can really offer... unless you're into them for at least 10k, 20k. And if that's where you're at, you have the resources to engage with exclusivity in a thousand ways, but you chose Chrome Hearts... not exactly the most tasteful or interesting move. Lots of copycat, try-hard energy, cuz it's all so flashy, you're basically locked in to trying to look like a celebrity whether or not you are. And Drake's car... if anyone like, sent me a picture of that and said "bro check this out so cool" I might just block that person unless they were a leatherworker or an upholsterer themselves and had something interesting to say about it aside from "wow much brand very visible big money wow". I get the sense that the founders are two master craftsmen who wanna make crazy shit for celebrities (cuz who else can front the cash?).... and they rely on their tees and other logo-printed stuff to sell at an insane markup so the brand never dies. It's just business, but the pricing itself creates an illusion of exclusivity, and competes with the actual substance of the brand. But if you work as a fry cook, you could still theoretically save up for a $500 t-shirt. From a brand perspective, if your sh*t is so hype and fire etc etc that every other dork with TikTok and a Grailed account will not give up until they are flashing your logo in every possible circumstance, it's this dork army that starts to take over the representation.

[@Tomkr310]

Gives me Chris angel vibes back in the 2000s 🤮

[@buckodonnghaile4309]

"Bikers" must mean something different in my country. They dont dress like Brett Michaels around here.

[@virtual_fame8967]

Also dude is suggesting buying from Groupie and Justin Reed?? Lmao both those guys got caught selling fake chrome hearts.

[@Mrletitgo]

I like the hoodie but to me it’s overrated. Chrome hearts is just another Ed Hardy

[@magnusholmes]

its not cool but its good

[@magnusholmes]

just moved to new york lets hang out

[@comicog3]

Joe Biden joke was great. I've always found Chrome Hearts to be incredibly cheesy. But I guess it's just not for me.

[@SAMO2001]

ITS DEATH

[@asaptrizzy967]

first

[@BraveNewWear]

sick congrats

[@Behzey2fly]

By bully you mean criticize?

[@sentiasatransformasi]

imo chrome hearts is a really cool brand n has a very cool aesthetic but these rappers make it look less special

[@BraveNewWear]

i have nothing against the musical or fashion stylings of say, lil uzi vert, we'd all have a purple crystal implanted on our forehead if we could, I'm sure! But when celebrities champion a really expensive brand It does make me wonder whether its popularity is being driven by flexing vs appreciation.

[@yeswords1]

Never was

[@ed_dahiphop_guru8774]

Never been cool just G Aaaa IIEeee

[@thechancellor8942]

Yeah no go for the chrome. I just don’t like sterling silver either. Just gold for me.

[@randomchannel323]

I would say it's uncool in 2024. Don't hear anyone really talking about it or trying to flex with it anymore

[@Slime_threezus]

I was in soho(hype beast area) last weekend still saw a lot of chrome

[@randomchannel323]

I think ERD (Enfant riches deprime) will become the next big brand their stuff is super expensive@@Slime_threezus

[@fredk6992]

There’s always a lag in what is perceived as cool by “tastemakers” (awful word) and what the normies are wearing

[@Pullinoutteeth]

Come on now as soon as the hypebeast hopped on you know it stopped being cool. And that’s been at least a couple years now yall late as hell😂 but a lot of y’all got introduced to the brand when it went mainstream so🤷🏻‍♂️🤷🏻‍♂️

[@PrismaticCor3]

CH silver are timeless and versatile af (Except for the skeletons thingy). Quite overpriced but once you got what you really wanted you don't need anything else. Their clothing line is just ehhh and bs. ( I like the flannels tho)

[@MrContemplation]

The whole fashion industry is garbage. People wouldn’t wear half of the terrible clothes without the specific name on it.

[@djjlc]

lol to anyone who fell for this scam brand 😂 don t fall for marketing scams

[@jaysons7581]

Chrome Hearts has never been cool. It’s tacky AF. It’s giving cheap biker / mall goth / Hot Topic chic. Change my mind.

[@anamku00]

shi lame as soon as drake or the kardashians wear it