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Jay Coen Gilbert, Co-Founder of B Lab, gives a keynote speech at the B Corp Summit - held in Amsterdam in September 2019.
Jay discusses the importance of systems change to move us from the outdated model of Shareholder Capitalism to a new evolution called Stakeholder Capitalism where business operates in the interests of all.
He talks of a new agenda centred on people, not profits and how B Corps are at the heart of this change, building a movement of leaders using business as a force for good.
"What got us here will not get us where we need to go. We need to address system failure. We must end shareholder primacy."
"This is not business as usual. Let's get to work."
#LeadtheBeat #BCorps #BtheChange
About B Corps:
The B Corp certification is the badge of honour worn by businesses the world over (now numbering over 3,000 with a combined turnover of over £60 Billion). From Afghanistan to China and Scotland to Turkey, B Corps are committed to being truly purposeful organisations, ones that value People and Planet as much as Profit. Think of it as the Fairtrade stamp for an entire business. Intentionally hard to attain, the B Corp certification is given to those businesses that prove they are not just the best IN the world but the best FOR the world. More info here: www.bcorporati....
About B Lab:
B Lab is the not-for-profit organisation responsible for rolling out the B Corp movement across Europe. B Lab Europe is the administrative operation, based in Amsterdam, that organised the 2019 European Summit. More info about B Lab on www.bcorporati....
Watch other videos from the B Corp Summit 2019 here:
• B Corp Summit 2019
Find B Corp Europe on social media here:
LinkedIn: / b-lab-europe
Twitter: / bcorpeurope