How I Dye My Hair White & Mistakes To Avoid!

This is how I take my dark hair from to platinum blonde to white! The process is simple in nature and only requires 3 products. For me to get my hair icy white I have to process it 3 separate times. In between dyes, I make sure that I am conditioning and deep conditioning my hair. Watch the full video to hear the full process and mistakes to avoid!
p r o d u c t s m e n t i o n e d
L'Oreal Extra Strength Quick Blue Powder:
go.magik.ly/ml/iale/
Salon Care 40 Volume Developer (4oz):
go.magik.ly/ml/ialc/
Shimmering Lights Purple Shampoo:
go.magik.ly/ml/ia2r/
Processing Caps (3 pack):
go.magik.ly/ml/ial9/
Dye Brush:
go.magik.ly/ml/iall/
Bubble Charcoal Sheet Mask:
go.magik.ly/ml/ials/
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Don't Be Ralph Julian
i n t r o d u c t i o n
Hi, I'm Jená, a southern girl who loves Jesus and helps women leaders attain God's promises for their lives! Thank you so much for watching my channel. I do not take it lightly anytime someone takes time out of their day to view my content. She is clothed with strength and dignity; she can laugh without fear of the future. -Proverbs 31:25
*Links included in this description might be affiliate links.

Hey beauties! A number of you have the same questions. Make sure to scroll around to see if your question has been asked so you can see my answers. Also, follow me on IG: instagram.com/jenaemilyutley

[@valdazeburgess6851]

Love you style

[@aliciadixon5804]

👋 professional stylist here. You’re great! Also thinking about the condition of your hair, something that might help between the first and second process. Instead of doing 40 and then washing it and waiting a day, try doing your first round (try 30, have to say it hahaha) and then instead of washing it out, wipe it off. Reapply immediately (before shampoo) with a *lower volume* than you started with. If your hair is already in the bleaching phase, all you’re doing is continuing the process. Part of why it’s so hard on your hair is the initial push to start bleaching it. 40 volume is really aggressive because it’s like BAM at the beginning (so that it can raise the pH of your hair and open up your cuticle) and then chills out, so if you do 3 applications with 40 you’re basically punching your hair in the face 3 times. If you wipe and reapply with a lower volume, it’s one punch. I hope that makes sense. If you do try this, when you reapply check your hair every 10 minutes. If it seems like it isn’t getting lighter then it isn’t going to and then you know to wash and proceed as normal. Hope this helps, either way as long as you’re happy and your hair is doing what you want! 🖤🖤🖤

[@michellegomez5429]

Makes sense thank you... I'm dark with red undertones. What should I do to go either ash blonde or a warm blonde?? Should I do as you stated or what volume should I use first; and should I use a bleach or not??? I hope you answer thank you..

[@blossomjones3132]

Great info!!! Thanks 😊

Wow! Thank you so much for sharing your expertise with the community. Your tips seem very helpful. I will try them out to see if I like your method and to see if I can get my same results!

[@divaonwheelssalonangelina879]

>

[@hornshalonte]

Thanks for the tip! I'll do this today

[@onesonsmom]

There is a permanent color by ion available only at sally beauty stores called lavender moon. You mix it 1:1 ratio with 20-30 volume peroxide after you have bleached to a level 9 or 10 and your hair will tone to a beautiful icy white. It has just enough lavender/purple/blue tint to it, that it takes that brassy yellow right out and leaves your head like a snow ball. I love mixing it with olaplex to give my hair back some love after I bleach it from my natural black to no yellow white ♥️ I shave it every 5-6 weeks so I have to color it just as often or I look like a Dalmatian! Great video, thank you for telling people to hurry with the application but go slow with the process so they don’t fry up their hair and or scalp. You are very sweet and beautiful and I’m sure that you look amazing in all colors, but that white is stunning 🥰❤️❄️

Thank for the tips! Have you tried this technique on course hair?

[@sparrow802]

Jená Emily Utley I haven’t used this color but I’ve used ion semi-permanent dye and I liked it. The colours were vibrant and lasted a good bit

[@blueivyari4918]

So that permanent color you only have to do it one time and it leave it icy white

[@stephanienorwood4928]

Do you have picture of hair being done icy white from doing this

[@TheGlam0urpuss]

My hair is short now too, loved the blonde but I worry about having to redye it so many times!

[@minawilliams4325]

Yes he did.!! Came thru kissed her with the mask on smh..that’s love 💓

He doesn't care what's on my face... he MUST get his kisses! 🤣🤣🤣

[@lovingone]

Go with a white guy U won't regret

[@SomaIipirate]

@@lovingone Lmao what is wrong with youu

[@SomaIipirate]

@@ophelia5240 Bruv im muslim and im not attracted to girls

[@ophelia5240]

@@SomaIipirate Sorry! I ment to reply to gloom cloud!

[@tspks2128]

After going to the salon to pay $140.00 for an “all over blonde”, I left the salon with my jet black hair just barely above an auburn. I ended up cutting all of my hair off and am starting over… this video really makes me think I can do this! Thanks!

[@olliealexander6291]

Prices to high

[@artisticagi]

2:04 *Products* L’Oreal Quick Blue, SalonCare 40 Volume, Shimmering Lights Shampoo Blonde and Sheer, Spooling Brush, Processing Cap 2:18 Products linked in description 2:20 It takes three times of lifting the hair to make it white. That’s why it’s more economical to use half the quick blue pack and cream developer pack. 2:40 Mix together to a yogurt-y consistency and apply. 3:00 Be sure not to do anything to agitate your scalp. Otherwise the dye will BURN 🔥 like a relaxer. 3:22 Apply everything evenly within 5 minutes. So that your scalp will not burn. 3:42 Also do not neglect behind your ears. 4:00 Put processing cap on immediately after finishing. Process for 50 minutes so that the scalp does not burn. 4:16 After the 50 minutes, wash with the purple shampoo. And then deep condition the hair. 4:25 Dilute the purple shampoo especially with lighter colors like white and platinum blonde. Otherwise the shampoo will stain the hair purple instead of pulling the brassiness/yellowness out like it’s supposed to. 5:29 Instead of dyeing it back to back, I now wash out with the purple shampoo, deep condition it, then leave it alone for 24 hours. For the hair’s health. 5:50 *Look: A Brassy Yellow* After 24 hours the hair looks very yellow and brassy, which is where the purple shampoo comes in. It will take the brassiness out. The more you wash with it, the more it takes the yellowness out. 6:19 Then repeat the process. Use the other half of the quick blue powder and developer. Mix it up and apply. Put the cap on. Set for 50 minutes. 6:43 This time washing it out, add conditioner. 6:50 *Look: Really Pretty Platinum Blonde* Not white yet. 7:16 Personally: Wait a week to two weeks after the 2nd dye. In that time, the hair is getting conditioned and taken care of. 7:41 Then, dye it a third time. Same exact process. That will lift all the way to white. 7:59 *Look: Icy White* 8:00 🔑 🚨 MAJOR KEY ALERT 🚨 🔑 **the new growth hair lifted to yellow, but was getting washed with the purple shampoo. The new growth is peeking through. 11:47 Don’t wait a whole week, wait 3-4 days before dyeing it again so that the new growth gets lifted.

[@TCt83067695]

You're a blessing

[@sarahm.]

Just one question at the end on the new growth , do you also dye it 3 times like you had to dye the old growth 3 times? Or just once because the purple shampoo had already helped it to just be yellow? Also can you dye grey hair white by dying it blonde first? By doing the same as you have done here. It's looks absolutely fabulous 🤩😍 darling.

[@kaybee1852]

Thank you so much for posting this! My hair stylist is out for a month and my hair needed a touch up in the worst way! I’m already an ice queen but I needed those roots touched up. Thank you, thank you, thank you!!!! My hair came out amazing!!!!

[@tonyjeandickerson2420]

I watched your video about 5x and took the plunge! My hair is BEAUTIFUL! Thank you!!

[@essiewilliams3882]

You are so detailed and transparent. This will be my first time dying my hair and with your clear instructions I know I will get it right.

[@ka8204]

Thanks for the tutorial. Just went through round one and I love it already!

[@sarahjeanty8015]

I love to see how ur husband was there to comfort and support u doing ur thang gurl beautiful

[@shereewhite4828]

Your hair is absolutely beautiful!!!! I'm turning 50 in 2 weeks and have decided to go short platinum. I'm natural & I've cut my hair low like yours. I was looking for an educational tutorial on how to properly bleach it cause I don't want toner. Thank you so much for explaining in full detail. Very informative tutorial. You're hair is gorgeous!

[@jaisade4628]

I've watched tons of videos on dyeing natural hair platinum, you had awesome tips.

[@Ixarus6713]

Definitely adding this to my playlist. I've though white hair would look hot before and now I'm definitely thinking of going for the white ponytail. Thanks! ❤

[@beiridescence492]

You look great, I'm getting ready to dye my whole head for the first time very excited. This video was very helpful thanks : )

[@tinathompson8720]

I've been trying to get my hair the same color, and like you said, i stuck with the blonde for over a year now. BUT after watching your video, i now know what to do!!!!! I am, as we are commenting, dying my hair and following your instructions to the TEE. i AM DOING A NEW LOOK. I am super excited to see how it will turn out. I love that color on you. i did subscribe and I am excited to completing the task tomorrow. THANK YOU SOOOOO MUCH!!!! let's keep our fingers cross...

[@lanelooks]

This video was sooooooooo perfect! Very informative. Love your step by step and you answered every question I had 😍

[@v_couturebeauty]

This video was EVERYTHING! 😩🙌🏾❤️❤️

[@elyanabela1397]

Thank you for speaking fast enough to not put me to sleep I understood everything and my results were flawless you rock

[@makaleaburton1088]

I like you as an individual. I feel your presence thru the screen, I pray that you flourish in anything you got goin. All love.

[@susanhooper9209]

This lady has great advice she knows what shes talking about her hair looks great I would be so happy if my hair will reach that colour

[@deejones5170]

I love the teacher in you. You make a great life coach !

[@CathyHarperCooper]

Hello, I am a 50yr old, was looking for something jazzy. I ran across your helpful and informative video. So I gave it a shot. I use the same products you suggested. I got the blond brassy look. Will update you on tomorrow which will be my 2nd lift.

[@tonydickerson1053]

Fantastic video! I'm already naturally grey and want to make my hair pop like my edges do! You explained it the best. Thanks!

[@ToniM10]

Gurl is Absolutely Correct!!!.. Ex-Hair Model Here... CONDITION.. CONDITION... CONDITION!!!.. I can't Stress enough... I have had almost EVERY color in the Rainbow..(Professionally) .. Lol.. And...U CAN... Just be sure to Condition n BETWEEN STAGES TO THE EXTREME!!.. (However long that takes!) Prayers for ALL to Stay Safe.. Healthy and Fit.. Be Ur Best Self!!! ❤😎🙏👍👍❤

Yes!!! No matter the length of hair on my head, I still treat my coils WELL!

[@feinyxlshae]

Ladi... you are freaking PHABULUS!!!! I dyed my hair and I would love your advice on how I can make my color like yours....

[@taythsutjhx6153]

I love the way you're hair turned out, it took my about three years to convince my mom to let me dye my hair white.

[@cerrellbrown3869]

this vid was very helpful for me I will b trying this tomorrow thanks storm you rocked

[@beaniepalmer5409]

You're awesome girl! I love the info provided below your film, cause talking it is difficult and often I must go back and find the spot where the developer volume, or toner vs developer, and the TIME to leave in! I miss it when just spoken, n fast mostly, but now with the data, no problem. The recipe.... the mix, the volume, the timer, and process broken down is wonderful, so professional! Thanks and I'm grateful to have found your video. I'm now a super fan!

[@raymondkwamie9966]

Out of multiple videos on this process..yours is the best!! Especially information about diluting purple shampoo with water. Thank you.

[@whoami6702]

💗 Thank you! SUPER helpful. Been bleaching my buzz for months now and sometimes it is not as good as others. Your video is the answer. 💗

[@kathyb5246]

Thank you for your video! You inspired me to bleach my hair myself. It is white and healthy. The only modification was using sensitive scalp 30 volume. My hair looks great and my curls weren’t stripped. Thank you so much!

[@IamMannyLaws]

Thanks for the tips. Looking good. Hopefully I can get mine to that colour too

[@momdukesandson9855]

Thanks, I’ve tried several different types of methods and none gave me the icy white I desired. Yours is beautiful!

Thank you!!

[@PH28538]

That color is really sharp. It looks really good on you. 😊

[@SA-cp4qt]

I dyed mine white too but it can make your edges look invisible lol but this colour suits you so well x

😂 😂 😂 My edges are still visible but then again I brush my edges towards my face and tye it up so it makes them lay down and been seen.

[@SA-cp4qt]

@ i will have to try that, thankyou 🤗

[@lasundraM]

Dang I thought it was just me glad u posted this 😂😂 Cause I’m like wait one minute nah I know I got edges lol

@@lasundraM 😂😂

[@SA-cp4qt]

@@lasundraM exactly! Got me looking all edgeless like man this is not the look i was going for 😂

[@t.walker8641]

Beautiful. I'm trying this next week thanks to your inspiration. Much ❤

[@Razor9912]

That white is beautiful, job well done! Thanks for the tips!

[@BangTanPrettiNikki]

I love your energy, I love your self love and your love for others. Watched two of your videos and I’m now subbed!! Thank you beautiful ❤️🙏🏾🥰

Thank you! Welcome to my YT family!

[@penelopekhewitt240]

I’m going grey naturally and am thrilled you shared this video

[@ms.charlotte4027]

This was an excellent video! Now I understand why my bleaching failed. Thanks so much!

[@courtneyhill9884]

I want to thank u for posting your video. I just got all the stuff to bleach my hair white..today was day 1, an ill post pics of process. Thank u again!!

[@tamstarr]

Best video on this subject, hands down! Extremely informative.

[@lakeysamariewrightphd2085]

Your hair is so beautiful! I miss dying my hair! Truly an amazing way to express yourself. I love it 🥰

DEFINITELY a fun form of expression!

[@j77walker]

Girl, forty volume on your scalp!? You are the boss! Twenty volume burns my scalp! Lol looks amazing!

[@habeshasister11]

j77walker put oil on your scalp before hand

[@sadhollow9339]

She said lady’s me being a 13 year old boy who wants to dye his hair white lol 😂

[@Thesocialist211]

My beard is white how can get it whiter?

[@-luka-3972]

@@sadhollow9339 saaaame, I already did it tho

[@jaylee1591]

also POC have stronger hair it’s just genetics tht it won’t be AS BAD

[@diamonddivani]

I love your tutorial! So thorough, and the results are so bomb 🙌🏽 after this I have to follow you ♥️

[@lesliemarshall5980]

Thank you for explaining so well! I love your hair!

[@Andrea-tn9uk]

Girll i love that lipstick💛 ur rockin it💕

[@esparra1014]

This color is sooooo bomb on you!!

Thank you! I almost stopped trying! Hubby kept encouraging me to try again and tweak as needed. Then BOOM! It FINALLY came together!

[@shashakoolaid2399]

@ WHAT'S UR HAIR LENGTH? A 3? #CUUUTE! P.S IM SCARED OF THAT PURPLE SHAMPOO IT STAINED MY HAIR ONCE. LOL

[@keshiacharles7818]

I’m officially motivated to do this ASAP!!! Thank you for sharing!!!

[@SaronJoy]

Lady, you went straight SUPER HERO. LUV IT!💖

😂😂😂 Thank you! 💖

[@myrnadanielshenderson2144]

Enjoyed! Following and I absolutely love your hair!

[@thekidindistress]

Tryna dye my hair white and saw this video! love what you’re doing 🚨🙌🏽

[@tanishaheard4772]

Let me just say your hair looks amazing!! I dyed my hair based off your video. I did process my hair 3 times, but some parts are lighter then others. I'm scared to process it again, but I am happy with the look. Thank you so much for sharing and for showing the products used♥️♥️

You are more than welcome! That happens to me sometimes too when I take to long to apply it all over my head. I do my best to put the dye on as fast as possible so all of my hair can process for the same amount of time. It still turns out lovely when I mess up so I'm sure your hair looks great.

[@Hecziaa]

I just did mine again and one thing that made a huge difference was putting on the hair mask (I'm a tramp so used cling film) I'm dark brown naturally and doing it twice makes my hair white! Thanks for the video! I'm a male and it worked great :) Love from the UK

You dyed twice and deep conditioned in between?

[@Hecziaa]

@ Yes! Turned out great thanks to your vid!!

[@LoveYourselfAlways007]

Most informative video and product links to date!💯🙌🏾 Thank you!💗💎👑

[@SickTwistedQueen]

Thank you for mentioning diluting the purple shampoo; I had not seen any other white hair tutorials do that! I have naturally ash blonde hair, so it lightens to yellow pretty fast, which means I tried to use the purple shampoo (same brand - Clairol Shimmer Lights) right away on an almost-matching human sample of ash blonde hair... I could not get the purple out of that sample. I wouldn't have thought to dilute it, I thought I'd just wasted money on bad purple shampoo lol. It's great to know I can still get my money's worth, and only have to use half the amount!

[@iJoseGarcia]

straight forward and love it! Keep it up!

[@choklitfactory]

This colour stuns on you! WOW

[@AuntieAriiii]

I loveeee the quick blue. Makes me want to dye my hair again

😅

[@dorothydelma391]

Hi I just love your hair it's beautiful

[@tunyaturner7156]

Great suggestions!!!! I always wait to late for the 3rd lift!

[@ChristinaQueenHeart]

Oooooo this is a beautiful look on you! Just lookin gorgeous!

[@woodburyallison]

Super informative thank you girl, just found your channel and subscribed ❤️ your energy !!!

[@khaleesikimber7380]

Subscribed . I love what your intro message was about. ❤️

[@NelHas2Now]

😮 thank you sooo much for posting this video! I learned!!

[@50blackdiamond72]

I definitely am looking forward to trying this on my hair ...tysm 💜💜

[@lateshawaldon4088]

This video helped me. I've dyed twice already. Need to get purple shampoo. Thank you.

[@Vondarkstar]

Lol yassss love that Storm look gurl. White hair ftw! ⚡️

[@jessicashante6577]

This was so helpful! Thank you!

[@dajaninedd1]

Hey! This is the storm white color that I want. I lifted my hair Monday from black & grey roots, black/brown & green ends 🥺. It’s a nice strawberry blonde but I believe I too have 2 more lifters to go thru… Luv the color on you.. 💕

[@khaleesikimber7380]

And it suits you soooooooooo well !!!! 👏🏼👏🏼👏🏼👏🏼🙌🏼

[@gurlyech]

Thank you for the step by step. I am turning grey around my edges and hate having to dye dye dye. I have always loved the look of silver hair, but never knew the secret of getting the look that you have. I finally ripped off the band aide went to the store and got exactly what you listed. So far I am at step 1 followed what you said to the letter, and it came out just like you said. I can't wait until tomorrow to follow step 2. Thank you so much for the video you are getting me to change the color of my hair from black/salt and pepper to the color I have dreamed of having. I am in my 50's with a baby face so it should be an interesting look. Thanks again.

[@Aprilcuster96]

How did your hair end up turning out ?? I'm curious if yours turned out how hers did here 😊

[@michellelablue7]

Dying to know how it came out or what it looks like now 🤣🤣🤣🤣🤷‍♀️🤷‍♀️🤔🤔🤔🤔🤦‍♀️

[@lynnadams9523]

Best explanation I've seen so far!!!!

[@prisillakimani3590]

Just shaved my hair and your channel just popped up and i love it.I was unsure about shaving but now i feel confident.Looking forward to watch all your videos

[@DottieRedBird]

Thank you for information. I really needed the info. 😊

[@deedriver4566]

Gurl YAS ABSOLUTELY. 👍👍 u did ya werk sis. Beautiful

[@TheLoverk1]

Thank you for this video I dyed my hair it came out perfect

[@jomelcollins5662]

Best explanation 🙌🏾

[@ItsMsPYT80]

Very informative. I’m a new subscriber. Thank you for breaking down precisely 🙌🏽

[@tiahnaflo4076]

I'm trying this out, 2nd bleaching process was on Monday, so going to bleach it again on Friday/Saturday

[@tiahnaflo4076]

Mine came out perfect, thank you so much

[@drewzcutz1]

Hey there, my name is Drew. Thanks on the video. You made it look so easy. I’m about to try this on myself so thank you for this ❤️❤️❤️❤️

[@terencesimons6329]

I just like your vibe. Love the video.

[@MultiXquizit]

I’m doing this today...thank you soo much gorgeous ❤️

You are so welcome!

[@mlhdill]

Awesome Jena!!

[@sexiblkazian]

Omg! I'm 3 years late, but your hair is Magical! Especially "Icy White"😍❄💖

[@debrafrancis6652]

I simply love you lady thanks for the info I'm in the process of getting my hair to your level

[@Graceology101]

thank you for sharing, your hair looks good

[@LENITAGILL]

Thank You, I'm going to try this.

[@slashmytires]

You literally have the most beautiful soul *heart eyes*

[@HopeAsmr91]

Thank you so much ❤️ this is really helpful 💗

[@olirydjeski]

Thank you so much for sharing!! I was able to bleach with confidence and am SUPER HAPPY with my results!!! ☺❤❤❤

Awesome! You’re welcome!

[@michellemajuru]

GURLLLLLLLLLL Im living for this and loving it :)

[@kimberlyjerels9305]

Thanks

[@erynshavon5097]

I use Blonde Brilliance and I love it but this looks really good on u! 🔥🔥 Young Storm I see u !

Thank you! I’ve tried blonde brilliance before. It didn’t work as well for me.

[@astrocat88]

Great video! Thank you! The lesson at the end about waiting too long to do bleach the 3rd time happened to me once - I really appreciate your sharing that "blunder" with everyone because it is not easy to fix and can be avoided by, as you explain, rebleaching the 3rd time within 3-5 days instead of 10-15 days!

Glad to know that too was helpful!

[@letonnwinia6849]

So clear and direct... to understand

✊🏾

[@sassybelle1265]

So good to see a post by you!!😁

It feels good to be posting again! 😊

[@aoniejohnson]

OMG I USE THE SAME EXACT PRODUCTS YOU USE....IM WANTING TO GET THE WHITE BLONDE IM SO HAPPY I FOUND YOU!!!! LORD I PROMISE I WAIT LIKE 2 MONTHS BEFORE I GET A CUT. BUT MY HAIR IS A LITTLE STRINGY AND I WANT THE ICY WHITE LIKE THE COLOR U ARE NOW!!!

[@caseypersaud8524]

This has been very helpful for me 😍🥰 thanks dear

[@diannathigpen9666]

Thank you so much!! Very informative.🦋

[@ceejay7034]

I'm tryna be yung storm! haha thank u for this! can't wait to try it!