The UNDERRATED Makeup Brands You WISH Influencers Would Talk About in 2024

These are the Most Underrated Makeup Brands of 2024! 🎨✨ I asked YOU which makeup brands deserve more love and attention, and you delivered! In this video, I’m sharing the hidden gems and underrated beauty brands you wish influencers talked about more. From drugstore finds to high-end surprises, these brands are packed with amazing products that deserve the spotlight.
If you're tired of hearing about the same overhyped brands, this video will introduce you to must-try options that truly stand out. 💄❤️
🔑 Keywords: underrated makeup brands, hidden gem beauty brands, most underrated makeup, makeup brands influencers ignore, drugstore hidden gems, 2024 makeup trends, underrated beauty products, affordable makeup finds, beauty influencer recommendations.
Hit play to see if your favorite underrated brand made the list and let me know in the comments which brand YOU think deserves more attention! Don’t forget to like, subscribe, and share with your fellow beauty lovers. 💕
THIS VIDEO IS NOT SPONSORED
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LINKS/WHERE TO BUY
(Links marked with an * are affiliate links)
My Saint Medal/Cross- stellatide.com...
*My Sweater- Abercrombie Madeline Sweater in Leopard - bit.ly/3Bxx9Ph
*Colourpop Eyeshadow Quad Holiday Set (with eyeliner $14) howl.link/xyb3...
*Half Magic Tubing Mascara ($25) howl.link/abd6...
*CoverGirl Anti-Wrinkle Blurring Powder in Classic Ivory ($13) amzn.to/3Bm5hOc
*Catrice Blush Duo in Peach Passion ($7) amzn.to/3OP8AjV
*MAC Lip Liner in Spice ($25) howl.link/lozx...
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💖 ABOUT ME:
Hi, my name is Jen I am 44 and live in Connecticut with my husband and 8 year old son. I am a stay-at-home Mom and full-time KZbinr with a degree in business with a focus in marketing. Before leaving work when my son was born, I was a commercial lender at a bank. I also worked at Sephora and Macy's doing visual merchandising.
I have dry skin with some hyperpigmentation and fine lines. I love natural makeup looks but occasionally go outside my comfort zone a little bit. On my channel you'll find lots of videos about drugstore makeup and drugstore dupes (those are my favorites to film!) but I also review high-end makeup as well. I hope you enjoy my channel and if you do, please don't forget to SUBSCRIBE & leave me a comment!

[@rebelgirl9436]

I'm 66 and have been using Revlon for 50 years!

[@frugalwitch]

I think Revlon isn’t talked about enough. My favorite drugstore brand for lipsticks and nail polish! Some good eyeliners too. The only thing I have by Catrice is the concealer.

[@dizzieblonde2010]

I love the Revlon Illuminance Foundation!

[@shaunaburton7136]

I have a wonderful hydrating foundation from revlon. I love it.

[@theaondracawley5441]

I have a nail polish from Revlon that I love. It has duo chrome.

[@lvvl1005]

Revlon has the absolute best drugstore lipstick formulas- their cream and glass shine balm formulas. They are better than many high end brands as well.

[@sharonm.t.2492]

They have a good Revlon Illuminance Foundation. I believe they have a matte option, too, but this one is hydrating and contains squalane & hyaluronic acid. It is touted as makeup & skincare in one.

[@elizabethhannah6836]

"Patrick Ta who?" 🤣😂

[@heyitslo]

smashbox, flower beauty, mob, and pür also deserve more love! remember when everyone was obsessed with the revolutionary pump/doe foot packaging of mario’s new liquid bronzer but pür had that already for years!

[@lilies-and-lilies]

ooh yes, I never hear about Pür Beauty!

[@EXOmakemeHorololo]

Yesss!! I looove so many PUR products, make up and skincare. I'm big into KBeauty and buy a lot of everything drugstore, indie and luxury. I try dozens of brands but I still love PUR as one of my favourite brands for quality and performance. Their 4 in 1 Skin tint is so underrated, super flattering, great buildable coverage. The selfie foundation is great too. The 4 in 1 bronzer is a very pretty neutral milky shade for fair skin. Their 4 in 1 eyebrow is IMO the best available. The primers are really good too. I have a lot of palettes too and love their mattes and shimmers. Very easy to use and flattering. I often get my prettiest eye looks using PUR

[@wakeupordie]

I've always had hypersensitive skin, and back in the 70's and 80's, Clinique was the only fragrance-free, (mostly) irritant-free option available. My dermatologist at the time recommended one of their foundations. I will always have a special place in my heart for Clinique and always feel nostalgic whenever I see or use their products. They were a "clean" beauty and skincare brand decades before "clean" beauty and skincare were even a thing.

[@GinnyShilliday]

They still make the Touch Base eyeshadow in about three shades. You can find it at Ulta. I am almost 65 now, it I remember my grandmother taking me to the Clinique counter in Higbees when I was in the 8th grade to buy me skin care-the soap, toner, and a few other Clinique products. I have worn lots of brands since then but always have Clinique products in the rotation still. Great stuff!

[@khill6510]

I agree with Clinique! I've loved them since they came out in the 1960s. The Super Powder is like nothing else on my skin.

[@carolpeterson5515]

Drugstore priced makeup and skincare brands are killing it! Except for makeup application tips and demonstrations, I rarely watch influencers who use or promote high end makeup products. The only high end product type I have bought on a rare occasion is a foundation. My most used foundations are from L’Oréal. Every other product type with close enough quality to high end can be found for a lot less on line or in the drugstore. I really appreciate it that you feature so many affordable brands in your videos. I only wish I could see products in a store rather than take my chances ordering on line. Also, even if a product from a store doesn’t work for me, returns are easy.

[@sibylleacatos]

I love catrice but I'm not crazy about buying on line only wish they would come back at ulta or sephora !!! BTW yes those clinique eye primer still exist in fact I use the one in canvas #10

[@JenPhelps]

I actually love that they're at Amazon because I can get my order the next day vs at Ulta I had to wait a week. I rarely am in stores anyway so I buy a lot online. 🥰

[@sibylleacatos]

@@JenPhelps true I do too ...but always a bit worried buying makeup on Amazon 😕

[@monicapatton1405]

@@sibylleacatosif you make sure it’s from the brand it’s ok 😊

[@librarymom3034]

Totally agree on Nabla! The lipsticks are so comfortable and long lasting, even the jelly ones! I just got a blush from them and it is gorgeous! Would love to see you talk more about their complexion products!

[@staceyk7898]

I love the idea of a shop-my-stash advent calendar! That sounds really fun and creative.

[@karenwillis3617]

I think MAC is totally underrated. I’ve enjoyed using some classic MAC eyeshadows recently. The Connect in Color palettes are great. Love their lipliners, lipsticks, glosses, the Glow Play blushes, the Mineralize Powder blushes are phenomenal, the regular powder blushes are really good, and I love their new bronzer. They have good solid products with good prices, especially on sale.

[@cupiedoll9759]

I’m loving this vlogmas series. 🎅🏻🎄

[@jslilimauve]

I also like that the vlogmas intro is not exactly the same but slightly different each time, so cozy and pretty !

[@aphreyst4551]

I agree, it's so cozy feeling!😊

[@foo_pans1801]

I love the Clinique Cheek Pop formula. So smooth and doesn't emphasize the really bad texture I have on my cheeks. I wish it got more love because they discontinued a bunch of shades.

[@Susan406]

Your Vlogmas intro -- your home, your son, the music, the birds at the feeder -- cheers me every single day! Loved the Black-Capped Chickadee. Sometimes I can get Mountain Chickadees (their slightly less shy cousins) to eat out of my hand. I wish Milani would bring back their eyeshadow singles called Bella Eyes Gel Powder. Remember those from about 10 years ago? Best powder singles ever. Overall Milani is a great drugstore brand! 🌲🌲🌲

[@RENEESKATES]

Hi Jen! I finally broke down and got stone cold fox, had been holding off, but I love it!

[@FourJaysFour]

Me too! I did my first ever Colourpop order on Black Friday

[@iamzmodel]

Buxom, Anastasia, Too Faced, and It cosmetics are my most favorite under hyped high brands because they make good makeup that's cruelty free and often it's not stupidly priced or goes on really good sales often. I do still reach for my Mac Studio Fix, though. And probably always will. Mac and Clinique and Revlon would be up there as favorites, but I try to use as much cruelty free as possible, although if it works better than anything else on me, I will purchase it regardless. But I have as much cruelty free makeup as possible. As for drugstores, all the brands I like are already hyped except for Essense and Milani.

[@debedwards1717]

I was using Revlon everything for about 40 years. KZbin helped me branch into other brands, not all things worked out for me. I do love Rimmel.

[@emilyanneaurelius]

The intro you made for vlogmas is magical ❤ 🎄

[@shannonwhite7605]

Yes mam... 💚 Clinique still makes the Touch Base Eyeshadow primer... in 3 colors!😊 I just ordered a new one from Ulta!🧡 My Momma, who didn't wear eyeshadow, it was what she wore in the '80's & '90's as her "eyeshadow"!!! Im loving Vlogmas, Jen!🎅🎄🎁💄💋

[@Kristyn.roberts13]

Received my Moira order today from the 75% off sale... I could not be happier! Phenomenal eyeshadows and colors! I picked up a blsck snd brown felt tip eyeliner I'm looking forward to trying after my current ones stop performing! Great subject... some affordable things I will definitely try in the future! Thank you💜

[@mrp8190]

Hi! Did you get a liquid eyeshadow or those singles in a squared pan? 🌸 I would like to know if the liquid ones last well 😢

[@Catania13]

we LOVE all Nabla products. No products are a fail whatsoever especially the lose glitters, STUNNING!!! Even on mature eye lids

[@standdownrobots_ihaveoldglory]

I just tried the black Cupid arrow eyeliner crayon & im in love! So deep & inky, but none of the usual problems with mature eyes. A tiny bit at the corner is WOW

[@MirandaAtchley]

It's funny because yesterday I wore the same eye and cheek combo you're wearing in this video. I love that Colourpop quad; amazing pigmentation! And the cream and powder blush duos are the first product I've tried from Catrice and I love it. Beautiful peach color that lasts all day. I definitely want to try more from the brand.

[@laura10777]

Yes to Nabla!! They have an incredible eyeshadow formula! The mattes blend way better than Natasha Denona and I keep going back to them over and over.

[@gladysgarrity5721]

Hey Jen Mac have always been a fantastic brand love them ❤

[@stcaymckenzie-baca4050]

I just recently discovered discovered buxom eyeshadow and i never hear anyone talking those. The shadow is so smooth and pigmented.

[@bernerandgoldenmom7143]

Oh, I'm so glad to hear so much love for Clinique!! They are the OG! Lately, their Quickliner eyeliner is fantastic. That stuff stays PUT!! The only thing that budges it is their Take Off the Day cleansing balm. No other balm works as well IMO and I've tried several at both ends of the spectrum moneywise. Plus it leaves my skin feeling incredibly soft and supple the next day. Great stuff!

[@maiden411]

Hi Jen! The Touch Base for Eyes is available at Ulta

[@albilevizm]

Milani powder, blush, lip oil

[@candoall]

Not really a huge fun of Catrice, but Juvia's Place eyeshadow and lipstick are phenomenal and underrated.

[@alyssaburrell9866]

I feel like cover girl and bare minerals aren’t talked about as much. Ya bare minerals is a little pricy but the foundation is good

[@GhosstRyder]

I can’t live without the Catrics pink under eye cream. Clinique was my first skincare go to. Then I discovered the foundation concealer duo that is always in my rotation. I have a few Moira eyeshadow pallets and they are all very good. My mom has used the same Revlon lipstick for over 60 years yet no one ever discusses how reliable they have been.

[@jriedesel]

The boutique in the salon where I get my nails done carries Moira! I've purchased 2 eyeshadow palettes, and I love them!

[@JenPhelps]

Oh wow that's so cool!

[@l.c.8798]

I too love Catrice and Essence! Very underrated imo 👌

[@cherylw.4920]

So happy to see Nabla get a shout out. Love the eyeshadow palettes, 🎨 have a bunch and the Cupids arrow liners are chefs kiss! Sounds like I need to catch out the lip products!

[@maixiongthao]

Never thought I would be into Mac. Their lipsticks are always hyped up but it was always super dry on me. Ever since the rebranding, I've been loving it and they are one of the only matte lipsticks I wear

[@DebZimmerman-f7x]

I absolutely agree! Let me shop in peace, sometimes it’s my only alone time I can get!

[@michellegray8087]

Hi Jen. I used Clinique touch base in the shade Canvas , and the eyeshadow duo in Pink Chocolate for many years. They had reformulated the dou and it just wasn't the same. Love Moira, too!

[@samanthamorales-carroll4037]

Clinique was my 1st higher end makeup purchase when I was 18. I keep Clinique even better, dark spot corrector in my skincare routine. I do purchase from a discount store. I want to try their newer mascara in the dark green tube.

[@DrReedB0928]

I am loving these vlogmas ❤

[@joannpare3978]

Agree with all of this! Clinique high impact mascara is such a good everyday mascara

[@jenniebensch7216]

I LOVE Mac face and body foundation. So easy, simple and good. It’s one I can wear to the gym if I forget to take off my makeup and it still looks natural after a workout! I will never be without it!

[@mlenay83]

Great video Jen, this video made me think of maybe another video topic, Makeup products that you wish were still made... mine would be Miliani's Runway eyeshadow wet/dry formulas such amazing formulas and colors. On this topic, I agree MAC is the only brand that i still consistently buy products from, love thier eyeshadow. Been using MAC shadows for over 20 years

[@carolpeterson5515]

I’ve been using the the Catrice concealer for a while now. It’s great on my dry wrinkled undereye. Don’t need to set it with powder. I also love the duo blush and even their eyeshadow though it’s not heavily pigmented.

[@lilies-and-lilies]

Milani is my favorite drugstore brand period. I've never been able to find a concealer that matches my skintone as well as theirs does! They do shades of all their lip and cheek products that I can work with. I haven't tried their bronzers but I'm considering it when I run out of what I have now. I feel like their packaging can be bulky for no reason, though - not my favorite to travel with.

[@julieagarcia6259]

Your hair looks wonderful!

[@HeatherFonseca]

I remember the touch base for eyes from Clinique! I seem to remember having it.

[@katxfish]

I think most of these brands has been sorta talked about. I cant think up of one of my own but i agree with Nabla. Only heard about their side by side palettes and thats it. 😅

[@stephgb422]

I’ve been using the Anti Blemish Clearing Concealer by Clinique for years and years. It works amazing for pimples. It also lasts for a long time.

[@kathleenmoortel5449]

That is such a cute sweater. I have said it before but you really nail your makeup and outfit combinations. 😊

[@justinerose3642]

Hi Jen! Love your videos and recommendations! Happy Holidays! 🎄 ❄️

[@pippaloves]

I think you'll love the mac serum foundation. It's so so good for dry skin. It looks so good on me

[@Katelyn-uk4gp]

Enjoyed the video! ❤😊

[@nickimontie]

I agree about Milani, especially their lipsticks.

[@yensid4294]

Clinique for mascara & makeup remover balm 💯 percent. I think Clinique is the OG of tubing mascara. I didn't even realize their mascaras were tubing. Different wands & comes in both black & brown. Only mascara that doesn't aggravate my watery, allergy eyes. Revlon lipsticks are great. The only traditional bullet lipstick I like. I have dry, often chapped lips & most bullet lipsticks look terrible & make them drier. I like the Revlon formula better than the overpriced CT lipsticks I was hyped into getting only to be disappointed. I've always been happy with Milani blushes. I had their flower/rose blushes back in the day & now use the cream blushes. Love them. Want to try their cream bronzer next (just wish they had a cooler tone for a contour)

[@standdownrobots_ihaveoldglory]

I think blinc was the original but they were def really early

[@debrak3594]

I loved the black honey eyeliner from Clinique but now I refuse to pay the price. Even on sale it seems expensive to me. Mac was super popular back in the day but I think they wore people out with their constant releases of limited editions. I need to try more Catrice and Moira. xo

[@kerry8865]

You have to try Mac Jen. I stocked up during the Black Friday sales. Obsessed! 😍. Love you Jenn, from Australia ❤

[@shellteresa778]

I’ve tried the Catrice blurring powder and I love it. If you have oily skin I do recommend it. It blurs and is so pretty. I use it all over my face. Even though it’s a pink powder it doesn’t change my foundation. I’m a very fair golden undertone. I do love so much from Milani. The foundation works for my oily skin. It’s hard to find a drugstore foundation that I love. I’m making a total switch to drugstore. High end brands have been raising their prices since 2016. too faced palettes aren’t worth the price they charge. Some colourpop palettes are just as good or even better. This yr I tried so many products from the drugstore that are so good. So I decided to switch. I love some of my high end eyeshadow palettes but truthfully I can get a similar look with some drugstore palettes I own.

[@monicapatton1405]

The Catrice Duo blush is one of my favorite products of 2024.

[@katiebrunner4376]

Milani cream bronzers were super popular.

[@mscanadianbakin]

We can still get Catrice in-store in Canada. The selection tends to be picked over though.

[@karenkushla3975]

Makeup Revolution has their tinted foundation serum....perfect for my dry, mature skin.

[@champagenroses]

Thanks Jen for sharing this fun video 😊 In Canada, the Catrice brand isn't available here any longer - the Essence brand is quite popular here. I do like the Essence mascara's - Call me Queen is one of my favorites 🥰 I also like their Eyelash primer and some of the blush shades. Sadly, I don't think Almay gets enough love - their products are good quality too. Take care everyone 🌹

[@jackiestone5808]

Rimmel is excellent and rarely talked about. Their lasting finish foundation and their multi tasker concealer are bomb!!! Also their powder, blush, bronzer and lip pencils are fantastic! Even their eyeshadow palettes are good. You really ought to give them a look, Jen❤

[@JenPhelps]

For some reason none of the drugstores near me seem to carry Rimmel anymore. And if they do, the display is nearly empty with no new products. I thought they were being discontinued.

[@hmaommer]

Milani lipstick, Lancome Teint Idol foundation , EL double wear ❤

[@outro-nevermindxx]

Hard candy are still my favorites along with about face and af94 plus morphe mini eyeshadow palettes are good as well(and this is just me) and their shadow chrome duos are great as well And Clinique still have those eye primers you was talking about They're in 3 colors now in case they wasn't before and depending on if they're in your ulta store try to look at the bottom shelf I did tried their black honey lip and cheek oil although it was for my mom(who sadly passed) and she loved it and how it matches her perfectly and I tried it myself and I love it

[@jacquelineb8778]

There are so many products from Catrice I love and I have mature skin!!

[@ProcrastinatorsAnon]

I think Milani's recent releases were the CT dupes, lip oils, stains, and luminoso collection. No clue if these are from 2024 though. From what I remember, the luminoso line wasn't loved and the others were loved, but probably got lost in the sea of dupes, lip oils, and lip stains...

[@paulahardin6002]

I love your intro. Your son is growing up so fast!

[@sarahhamilton1722]

Clinique has so many shades of foundations. The only one that is a true match for me is one of theirs. I have a very ruddy complexion and struggle with every other brand

[@susanantonio1694]

Hi Jen, I love your Vlogmas intro and really appreciate all the input from everyone today. I’m going to try more products from Catrice , Moira and Nabla. Thanks everyone! ❤

[@marybonome9279]

❤❤❤❤Intro magical!!!🌲🌲🌲🌲🌲

[@monicapatton1405]

I agree with MAC- way above Milani IMO. I’ve been using MAC for over 20 years-one of my best friends has been a MUA for them that long so I’ve tried allllll kinds of things. I have never tried a bad product. P.S. That Spice lip liner is a classic ❤

[@GMW.artist]

The Nabla Platinum and Analogue palettes still remain in my regular makeup product line up... 😊✨️🖤✨️🖤✨️🖤

[@AndreeaC.]

Have a nice day , Jen ! ❤

[@silentbeep]

Clinique is a timeless classic that is somehow still modern

[@debedwards1717]

We have some Essence products in Australia, I enjoy the ones I have. We don’t have Catrice here, but I so wish we did.

[@Ladycatm]

Colourpop and Milani.

[@Jacqueline_R]

Maybelline mascara ❤❤❤ so many good ones ❤

[@VHPINC]

Don’t know if this is something you would be interested in doing, but it would be neat to have a series of a drugstore get ready with me or make up application of one video being all MATT, the next being satin or medium amount of shine, and then fall on Glam glitter, kind of look or comparing the three products in the same video in the same shades, but with a different finishes. I am always having trouble finding satin like finishes that aren’t too much for my aging skin, but I still want a little glitter. 😊

[@khill6510]

BTW, your son did a great job picking the eye shadow. It really looks great on you.

[@bendyzebrafarm9921]

There’s not too many influencers talking about Moira. Moria 🤘🏻 rocks.

[@anandeztvseries8498]

Moira is really an awesome brand and I doubt that person who says that Moira is a scam is a ___ from the big company to attack indie brands. I have used their products for a while, most of them are so good.

[@andreavaughn854]

I hear about Catrice, and Moira, from the people I follow, all the time!

[@ericasalomon8776]

I’ve loved MAC since the 90s but I’ll never forget the time I went to get a new brow pencil and the artist was like “Girl, your eyebrows need some work!” Excuse me, sir! No need for that commentary! 😂

[@bri-aunnarau8303]

Revlon colorstay liquid lipstick in top tomato is the only red lip I wear 😊

[@bevyoung2009]

Several years ago, I bought 2 eyeshadow pallets from Nabla and they have a lot of fallout.

[@ps4402]

It seems that MAC Painterly Paint Pot is very popular as a lid primer, I like it too, but I never see anyone talk about all the other PP colors. I just got Bare study during black Friday, but would love to see a video on other shades. They're very pricey, but I stacked 30% off with Rakuten 20% off on mine. : )

[@TheNevidicus]

Sadly, Catrice has never been available in Canada to my knowledge. You can’t even get it on Amazon. Thankfully my SO travels to work in the US so I send Amazon packages to his hotel to bring back to me❤

[@pegwilson5801]

Same here in Canada for buying Cattrice

[@carolineletellierdest-just8623]

Catrice is a little bit in Quebec’s pharmacies, not many items. I order some on European sites that delivered to Quebec❤

[@elkevangeelen4255]

Strange that Nabla hasn’t put out an eyeshadow palette in a long time

[@ElizabethRas]

Stock up on the true match Catrice foundation, as it is being discontinued

[@Littlebit_Batwitch]

I keep hearing that Catrice is discontinuing their True Skin line? I'm so sad about that one.

[@sarahhamilton1722]

No fragrance is anything in Clinique. My red skin flares from everything their skin care is also so good

[@maiden411]

Which dinosaur is Henry’s favorite. My dog, Mousse, has a little stuffed one and his name is Dino (like the Flintstone’s pet). She also has a stuffed Moose named Marty. 😁

[@oxfordstyle5807]

I'm not sure if we can buy Catrice in Canada, I haven't seen it anywhere (Amazon only has a few random things for 2x the price)

[@mrp8190]

Dear Jen, would you say Moira liquid eyeshadows last well? I would love to try one, but all eyeshadow sticks -for example- that I’ve tried crease on me 😢 Ps. I’ve been loving your December videos ❤

[@oxfordstyle5807]

I so wish we could get Moira in Canada, all I see is ordering on their site with crazy duties 😢