TRYING A *NEW* DRUGSTORE BRAND…PRETTY SMART MAKEUP (The Balm Sister Brand??)

Today I'll be trying a new drugstore brand called Pretty Smart! It's available at Walmart, everything is under $10, it's made in the USA, vegan and cruelty free...plus it's made by the founder of The Balm Cosmetics! So let me know your thoughts down in the comments below!
THIS VIDEO IS NOT SPONSORED
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LINKS/WHERE TO BUY
(Links marked with an * are affiliate links)
My sweater (no longer available but I saw it on Poshmark) bit.ly/45sRnV4
*Bracelets- eNewton- enewtondesign....
Necklace (16") stellatide.com...
*Pretty Smart You've Got Brow Gel in Deep Brown ($7.48) bit.ly/3XoMdre
*Pretty Smart Celebrity Artist Eyeshadow Palettes ($9.98) bit.ly/3KKAiwf
AOA Studio Liquid Liner in Dark Brown ($1) www.shopmissa....
*Pretty Smart Falsies Mascara ($8.97) bit.ly/4ccZS8W
*Pretty Smart Drama Mascara ($8.97) bit.ly/3RuqtGm
*Pretty Smart Radiance Primer ($9.98) bit.ly/3KLYNcu
*Pretty Smart Instant Chemistry Foundation in Light Cool ($9.98) bit.ly/3Rt2iIH
*Pretty Smart Concealer in Light Neutral ($7.97) bit.ly/4c6vTzN
*Pretty Smart Tipsy Owl Bronzing Drops ($9.98) bit.ly/3Rpr2BC
*Pretty Smart Powder Bronzer in Hermosa Too ($8.97) bit.ly/3RwkBN8
*Pretty Smart Powder Blush ($8.97) bit.ly/3xhfgCo
*Pretty Smart Liquid Blush ($8.97) bit.ly/45p0TIQ
*Pretty Smart Lip Oil ($7.97) bit.ly/3VJ657e
*Pretty Smart Lip Gloss ($8.68) bit.ly/3RsdmWi
*Pretty Smart Lip & Cheek Stain ($7.97) bit.ly/4ckhH5P
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💖 ABOUT ME:
Hi, my name is Jen I am 44 and live in Connecticut with my husband and 8 year old son. I am a stay-at-home Mom and full-time KZbinr with a degree in business with a focus in marketing. Before leaving work when my son was born, I was a commercial lender at a bank. I also worked at Sephora and Macy's doing visual merchandising.
I have dry skin with some hyperpigmentation and fine lines. I love natural makeup looks but occasionally go outside my comfort zone a little bit. On my channel you'll find lots of videos about drugstore makeup and drugstore dupes (those are my favorites to film!) but I also review high-end makeup as well. I hope you enjoy my channel and if you do, please don't forget to SUBSCRIBE & leave me a comment!

[@Songbird8302]

I know your brows might look darker, but honestly, they match the darkest tones of your hair so I don't think that it looks bad @ all, Jen!!

[@alma6555]

💯 agree

[@michellecaudill7936]

I agree I too would nice tried the bushey brow. I didn’t like it on myself but Ben though it’s supposed to make us look younger. It threw me off

[@KatherineGowan4221]

I do like the brow gel on you! I am interested ina couple things.

[@elcehl]

Great video with a super product review. You actually look like you are in your '20s❤. Love the brows and eyeshadow. The foundation and concealer are nice. Ty for showing the eyeshadow depth of pigment and no talc, fantastic 🤩🎉💃.

[@jessicawhite3893]

I agree❤

[@LisaMarlene.]

I’m laughing! I’m so proud of you for keeping the brow clip. So many others would have deleted it. I just love you! You keep it real ❤

[@JenPhelps]

Haha I want to make sure you all see how things really perform! 🥰

[@sevothtartesama18]

@@JenPhelps and we appreciate you!

[@recyclops229]

I love that you find all these new/smaller brands, especially more affordable options!

[@LisaMarlene.]

Her passion for drug store is one of the many reasons I subscribe. So many don’t and I don’t know why, they are limiting their audience

[@hbarlaam]

Actually this makes me think you'd suit slightly thicker brows than what you normally do. Maybe not this thick, but you get what I'm saying. Thanks for the review!

[@stacygrandstaff7248]

Maybe not that thick but you know what I mean 😂 yes, I knew exactly what you meant. That was to perfect 😂

[@libertychic8926]

I found all this at my Wal-Mart over a week ago and commented to tell ya about it! Hardcandy has a bunch of new products, like new eye paints, multichrome liners, metallic/matte liners, creamy lip slides, wet n wild has new lipsticks and lip oils! Covergirl has a bunch of new at Walmart too! Also elf has all their new stuff including the satin Foundation, liners, bringing drops....they told me they're resetting the entire makeup section!!!!

[@libertychic8926]

Oh relove by makeup revolution has a bunch of new stuff too!!!

[@JenPhelps]

Yes!! I didn't see a lot of the new stuff but I did see this. Thank you for letting me know. 🥰🥰🥰

[@maryeckel9682]

Where do you live? My local store actually shrank its cosmetics section about a year ago. They don't even have Hard Candy.

[@l.c.8798]

​@@maryeckel9682same!!!!! We never get new stuff near me 😖

[@libertychic8926]

@maryeckel9682 I'm about an hour and a half from Nashville in a town so small, if u blink u miss it! And a walmart is the only store for 45 min radius! Lol! They've expanded ours!! And we get all the new launches. Like I said, I live in a very small, no name town. Lol! I hope your makeup section gets better, wherever u are!

[@gigigeegee]

Jen, I’m so thankful for you ❤ You’ve created such a great space on KZbin showcasing both drugstore priced items and high end priced items. It’s so appreciated that you create a balance on your channel and I just wanted to say thank you ❤

[@GinnyShilliday]

At first, I thought the brows were too much. But within minutes, I began to really like-and then love-that thicker, bolder look. If anything, you might try the next shade lighter (if it is also cool toned).

[@sandybowers5085]

The Balm brings back so many memories❣️❣️❣️

[@Heyheyrayeraye]

Jen I think the brows look great a little darker! That brow gel is actually amazing. Edit: OMG your skin is goals today! That glowy primer and foundation are perfection on you.

[@LisaMarlene.]

Don’t forget the sun hits your forehead the most ☀️the colour on your forehead matching the depth on your cheeks 🥰🤩❤️

[@ambergerhelper7852]

A guy I watch said apply it around where you’d wear sunglasses. That was the smartest thing I’d heard! ☺️

[@blendofdays]

I know you're not used to it & didn't like it, but this is the best I've ever seen your brows! Then again, I prefer a really full darker brow! 😅 Thanks for showcasing a new affordable brand for us Jen!

[@maryabdel-malik656]

Thank you for reviewing new makeup I am sick & tired of the same old ones 👍👍

[@melbygrace]

First affordable brand I have cared about in years. Thanks🤩

[@jacquelinejanewashere]

Walmart is rly stepping it up in the makeup ❤

[@kjc4779]

3:22 made me chuckle. The first thing I noticed in the beginning of the video was how nice your brows looked, I like them 😊

[@LenaSheppard]

What fun! I thought your brows looked so much more natural, maybe a little bit bigger but natural. Oh I just can't wait to buy fun things again! Thanks for reviewing these. I appreciate you immensely !

[@zoecoyle9099]

I still love TheBalm - their Balm Desert blush/bronzer has been my go to for close to eight years now!

[@lexiepsy]

Wow I’m excited to try this out! Thanks Jen! The brow gel gave such a huge transformation. I can’t believe they could look that much thicker with just gel I kinda liked them on you. Happy Saturday ❤

[@libertychic8926]

I was happy with all of my purchases from pretty smart!

[@anniej.4539]

I’m so glad you mentioned that no one is nailing cool undertones! ALL of them are orange! The only brand that does a true cool tone is Bare Minerals and I unfortunately can’t do their new formulas. Clinique kind of nails it, and Natasha Denona had some pinky shades but no longer exist. Nars, Hourglass, Fenty, Huda, you name it, they are all orange. Pradas foundations are ok but the light shades are pinky, and then as they deepen, they go orange, so I have to mix. I literally have no foundations that match me besides the old bare minerals matte foundation in 22 almond. Very frustrating.

[@misssunnydee]

Yeah, it's especially annoying if you also only have a drugstore budget and super dry, sensitive skin 😒. I'm currently making do with the Wet & Wild Photofocus Dewy in Nude Ivory. It's not orange, not yellow, nor is it toó pink (that, too, can be an issue). It's the best match I've found in aaaageees, to be fair. Unfortunately, I can't use it a full day because then it'll start to itch & personally, I think that my mature, dry skin doesn't look its best (but to be fair, I think that with most foundations. They seem to emphasize my lines so much). I have 2 other foundations that are great in tone (the Missha Cover up BB Cream in 21C and the Essence Fresh & Fit in Fresh Ivory), but both only work for me when I'm truly tanned - which rarely happens to me. I'm going to try the much lauded L'Oréal True Match Lumi or the newest E.L.F. I have very little hope, but who knows... If you have other drugstore tips (not US brands as I'm in Europe), I'd love to hear them. Thank heavens, I finally found some great, affordable cool toned bronzers a few years back (and recently bought 2 new ones to try), because having to deal with the orange on dark yellow there as well was *really* getting to me 😂. Getting cool toned *cream* bronzers is still a tough search, though. I use predominantly cream products, and while I love my current bronzers, it won't always work together well. And cream looks more natural. The ELF putty bronzer in the lightest shade is cool. But it's SO cool that it's more a contour. And the pigmentation is meh. The Revolution cream bronzer in the simple compact (that some people claim is a dupe for the Chanel) is the best so far, but its extreme pigmentation can make it a tad hard to work with at times. The rest I've tried is once again mega-yellow or orange, or too dark, or all of the above. I was considering spending a "little" more and getting the RMS Beauty buruti bronzer that Jen showed recently as it looked so gorgeous. But then I saw its price here....GULP. For me, €69 for a tiny pot of cream bronzer ( so around $77) is ridiculous! 😢 I love makeup, I deserve self- care in any way, shape, or form. But... as I'm sadly on a disability pension, that's just not doable. Oh well, the drugstore and affordable indie brands are killing it lately, so I just hope my day will come. Well, I guess I should say: OUR day. Because if the drugstore brands finally come up with great cool toned products, the high-end ones that seem to be more your speed will hàve to follow. ;).

[@ambergerhelper7852]

Have you tried Korean brands? I’m a cool olive, and almost nothing else matches my skintone.

[@misssunnydee]

@ambergerhelper7852 I am addicted to Korean skincare (works better than any of the stuff my skin therapist or dermatologist have ever given me), and I also use their spf and have loads of Korean and Japanese brands' blushes. Foundation is a new try for me. I ordered the Silver TirTir and Zeesea, another Korean brand that's not well known in the West. The TirTir just arrived and I'm still awaiting the Zeesea. Cushion foundation is also new, so I'm curious to see if this is something my super dry skin will like. I do fear they'll turn out too pink, based on the pictures. I'm more of a grey-cool, instead of a pink or peach cool. I did try the Missha Perfect Cover Up BB cream before, but while the undertone of the 21 is perfect (if you're cool-olive you'll love it) and it's nice on skin, it is sadly too drying and too dark, unless I get a major tan - and that almost never happens. If you have any regular liquid foundation tips, preferably hydrating ones, with a cool undertone, I'm all ears. Or eyes 👀 in this case ;). BB creams are also welcome as I don't need full coverage and prefer a more natural look.

[@misstuxbrandi]

Jeffree Star has the best cool undertone products. All i use

[@anniej.4539]

@@misssunnydee Have you ever tried the Neutragena Healthy Skin foundation? It’s the smaller glass bottle with the silver cap. They do have some cool tones and some stores have the new displays that actually color code each shade for their undertone, and they do have a couple of good cool shades. It will probably work great for your irritated skin, definitely worth giving it a try!

[@genalederhandler3117]

In regard to drugstore eyeshadows, I think Covergirl is doing great lately!

[@feliciabethea2211]

Now these are more my style!!! They look so pretty, pigmented, and best of all....affordable!!!💜😘

[@llchapman1234]

Love that this beauty company made a quality, affordable line. The blushes and lip products are really pretty and work appropriate colors. Thanks for the swatches 😊😊😊

[@ProcrastinatorsAnon]

The brow gel seems unwieldy, but seems to give natural hair like strokes as well. Checked out the shadow selection and the 3 palettes look nearly identical. But the price points are amazing, so I'm excited to see what they come out with next.

[@Queenmarie88]

I love your brows like that!!! You look simply beautiful ♥️

[@jeanniesmith3705]

I'm glad you found this line. I don't go in and look at the cosmetics section very often at Walmart but I will be watching for this brand now.

[@neneg.4264]

My local Walmart just reset their cosmetics section, they expanded e.l.f.'s line up to include most, if not all of their new and/or newest releases, they also added more products from Wet N Wild, Milani, Profusion, and they had a new section for the Pretty Smart cosmetics, I was tempted to try it out but I was waiting to watch a review first so thnx so much Jen! very helpful video 🤗... looking beautiful, as always 😍... hugzzz 💜

[@socialliz6805]

You spoke about the lack of good eyeshadows at drugstore prices. I've been super impressed with Kara Beauty for the price. I bought my first palette of theirs at T.J. Maxx because another shopper told me they were good. I came home, tried it, and was so impressed i went back the next day and bought every color story they had (minus the glitters). Now they're staples for me and I use them every day for at least 1-2 shades, even when the majority of my eye look comes from another brand. They're not the best formula I've ever tried (that would be Sydney Grace), but they easily beat many high end brands for me.

[@socialliz6805]

The Kara Beauty formula reminds me of old-school Too Faced from 5 years ago. Nothing spectacular like the most expensive indie brands, but just a solid formula that always works.

[@AmyBlack1206]

I have an older Kara palette called Behind the Mask. There’s some gorgeous shades. Also some okay ones. I like it for Sept and Oct.

[@trinacostar7772]

Love to find something for grey brows

[@AislinSidhe]

NYX has a microbow pencil in grey. ABH and lots of Asian cosmetic companies make them, too. Hope you find something you love!

[@karingfor]

You look very radiant! Thank you for trying this out for us!!❤

[@trac6009]

I love that you are so authentic and stunning! TY for always making such great content ❤

[@tracyfrederick5606]

Wow . This is really the first drugstore makeup that's interested me in a long time! I adore the balm !

[@MsWOCReader]

I like The Balm's eyeshadows.

[@mistytells]

I’ve always been a fan of The Balm. Yay!

[@katherinekelly9689]

Hi Jen, thank you for bringing this brand to our attention, I agree with you, the mascara is lacking in length and dramatic look to the lashes, I enjoyed watching this video. Love Katherine xoxo

[@sandystephanian7676]

Your blush looks pretty.

[@kristink742]

I know you did a declutter before but would definitely be interested in a comparison swatch between any of the balm products you may have kept. Thanks for doing a full face of this new line!! ❤❤ Hopefully you can try out their poreless primer in the future too.

[@emmy6287]

Great idea to compare the brands ❤

[@OnaBlaser]

I think your brows look do good once you get the rest of your makeup on, it will be perfect. Thanks for all you do to make us feel beautiful!

[@gaylemayberry8104]

That's some pretty good makeup for so little money! You look great, and your brows look good too! ❤

[@gigi2k326]

I think the brows look pretty good. Might have to check this gel out next time I'm in need.

[@sirdidymusbarks]

Idk if the brow formula or just the deeper color is overpowering you, as a fair person with softer features, but with the rest of your face done I think it actually is really nice! I like it. I'm definitely gonna try some of these products! Thanks a lot for showcasing them

[@SarahHovley]

Thank you for trying these!!! Most of them were very impressive for an inexpensive brand. ❤

[@Pats_DishNPretty]

I think your brows❤ are bomb!! Looking gorgeous on you!!

[@lisagraham1537]

I noticed when you took the wands out of the mascara tube even the wand had no mascara on it which I thought immediately it was going to be dry the rest of the make up is really good x

[@tess7229]

The powder blush in Crescendo reminds me of The Balm's Hot Mama blush!

[@libertychic8926]

The concealer is one of my faves!!!!

[@frayfray5047]

Totally agree! Seeing the one done and the other not, the brow gel literally gave her a brow lift. Yes, that looks fantastic 👍🏻

[@jenysanchezm]

I really love your glowy skin! OMG ❤ AND THE BLUSH! Gorgeous! You look like a doll ❤

[@genawakefield9229]

I think your brows look great! I’m impressed by that gel!

[@seattle1898]

Did you post a comment about how well it wore through out the day? Looks very promising, but it would be a no go if it faded/wore off quickly. If you could pin a comment with how well it did, I would love it. Your brows look a bit thicker, but that is a plus for me. I am always looking for brow building products that don’t look fake. The fact this is a cool brown is a HUGE plus.

[@CandidLy1]

Can you give us an update on the wear time Jen? Everything looks beautiful on you 💕 but am hesitant especially in warmer months don’t want products to break down too soon!

[@tialumakeup7073]

The blush in Goddess is gorgeous! The bronzers also look good. 😊

[@MissMDoubleE]

I like the thicker brows on you! It frames your face nicely

[@s.jensen1492]

Thank you for doing such a thorough review of this new brand. The look on you is beautiful! ❤ I will be picking up some of these.

[@snudder.s.m.l.5026]

I like the eyeshadow on you, and that it isn't in your face colors. I love mat and satin eyeshadows. I having so much texture on my eyelids so metallic, flacky, glitter, micro glitter duocrome it looks horrible and the eyelid texture shows so much more. Great video. Love when you show new brand or product. Big hugs from Denmark 💝🌹🥰

[@eliseraifman4766]

I like the brows. Love the way your makeup always look so pretty and dare I say it “natural “. So many creators do such heavy looking makeup that looks great but so much like they are wearing a lot of makeup and not realistic for every day wear.

[@christinamoller4342]

I'm so impressed you got so much volume from just a brow gel! They look real too. There seems to be a lot of great products here. I need some of those blushes!

[@rgrdesigns]

I really liked Awe lip oil on you. It brought out your blue eyes so much & complemented the rest of the look you created.

[@gofortha2]

I really like the brows and the glowy look.

[@angelrebekah9153]

I actually really like the brows!!! I would just swipe your finger on the front sides! They suit your face really well!

[@kimberlyadams1300]

I had no idea this line even existed! Thanks for keeping your viewers updated. BTW, love that sweater on you. What fun Spring/Summer colors!

[@mpbeautyinsight]

Products look nice! I always love companies that make their products in the US. Those powder blushes though 💞 swoon!!

[@simoneclarke5104]

That brow gel is such a good match with your hair!! They look really nice full💖

[@makeupmagic432]

Brows look great!!! Impressive product!!! Your skin is just beautiful!!!

[@brianaschino4903]

I like the brows on you, I’m excited to check out this brand!

[@mandijones4995]

Great video. I love your brows like that.❤

[@donnakarnisky907]

Jen, I have heard you comment on struggling to balance your brows in the past so having the same off set eyes, I created a hack that is game changing. Use a grooming face razor and go to your car! lol. Looking into your visor mirror , intentionally any reflect view of your eyebrows WITHOUT your eyes. It is amazingly easy to focus on creating symmetry and because you are shaving not plucking the hairs, they will grow back faster until you master your desired shape. It’s a game changer ❤

[@Ellsped10]

Your brows look great! The color also matches your hair! ❤❤❤

[@LauraDyehouse]

I think the brow color looks great at the tail! It would be great for a slight ombre brow!

[@Fish_FL.]

Oooh, I really, really like the darker brows. That shade is a keeper.

[@katiebrunner4376]

I really like your brows like that!

[@janettehale3109]

There are so many things you are wearing that I’d like to try. Everything but the mascaras. When I saw you in the intro I thought you looked especially good and I think the brows are my favorite!! I also like the glowy primer though I am not there to see the texture up close and personal. Overall, Jen, I must say you are looking good, looking good!!!

[@barbararice1196]

Your brows look great, I like.

[@findthatwhimsy]

That brow gel is amazing. I think your brows look great! Maybe you just need a little less but for how little effort it took to get your brows so bold, I'm really interested. I agree that the mascaras were so disappointing compared to how well the other products performed.

[@stephanietruax948]

I’ve seen ads for this brand and I’ve been so curious. Also thank you for showing us the bronzer and blush technique! Tried it yesterday and it looked so much better.

[@bethab2]

Ohhhhh fun!! New brand wooohoo!

[@AutumnBaxter]

Your the first to review this brand…you did a great job! I think this video is going to bring a lot a views. Looks like these mirror the formula for the Balm. The Balm has disastrous mascaras, so looks like it’s probably the same for Pretty Smart. Your right about there blushes. My favorite bronzer and blush is from the Balm, so I’m definitely going to pick up Pretty Smarts blushes

[@carolmcduffie1990]

Love the look. I especially like your brows, they really complement your face!

[@thepeachyplace]

I have hair and brows like yours - if you scrape extra product off the spoolie and start at the tail of your brows it deposits the product so much better!! I hope they have this at my store!!

[@claireplauche7724]

Your brows look AMAZING! I thought u had them microbladed!!!🥰💯

[@brendastevens9077]

I Love your glowy base. It looks beautiful!🤗❤️

[@abbiehartley102]

The bolder brows look so good! ❤ Thanks for reviewing these things for us! I might have to check some stuff out!

[@BK-rf2uu]

Jen .. you are one of the best KZbinrs. Your thoroughly researched content has benefited me and my friends. Just giving you my honest opinion, your brows are too dark and “big” with that product and unflattering. Two friends of mine agree .. but it is just our opinion so please do not be offended. Again .. we love your channel! All the best to you! 💕

[@JenPhelps]

I agree with you!! 🥰

[@WilliamsPinch]

I love you so much for hand swatches. Thank you!!

[@khill6510]

Excited to try this brand.

[@Future-zx9ts]

I saw their brand at Wal-Mart this week, but was actually waiting for you to review them. 😅 I figured you already knew about it, but I almost sent you a message. Thanks for reviewing this! My store also had a ton of other new products from various brands, including the new elf launches. I live in an area that seems to be down the list on when we get new stuff, so I was pleasantly surprised. Thanks again, Jen! 💗

[@louisesharpy]

I love this. Trying new brands is so fun ❤

[@anniek2915]

Excited for these! Thank you for sharing this fun brand! ❤️

[@MellaYellow]

Great video and you did wonderful finding that awesome top!!!🌸

[@jackiestone5808]

Thanks for bringing us this Jen! This makeup looks gorgeous on you!!!😘😮

[@frogmimi]

I was just at walmart and missed this!!

[@GhosstRyder]

The eyebrow product is Amazing! That is one item I Need in my rotation. This brand seems very intriguing and something I want to try especially if the prices are decent. Thank you for sharing this brand that I would have never had known about. ❤️❤️❤️

[@mindsetcoachingwithgenelle]

I am new to makeup and I am older (late 30s). I have not wore makeup in years! I immediately subscribed to you. I love your energy and how honest and easy you explained your review of products. So many products out there and I could go into debt trying to explore anything and everything.

[@truewants]

How Fun...a new brand at the drugstore...loving how the OG brands that we love are coming out with new brands!! Appreciate the review on so many of the products!

[@eligefashion]

Jen these brows are great!!! These suit you so well!!! ❤

[@Future-zx9ts]

Oh! And I love the brows!! They look great like that!!

[@tiffenyking5899]

I absolutely love your brows like this!! ❤❤

[@elliegray7654]

I love your videos! I also love your voice. lol. Sounds weird but I love listening to you in the morning when I’m getting ready for work. ❤

[@gannamorgachova7807]

This sweater is so cute on you🥰🥰🥰

[@RENEESKATES]

I thought the foundation read warm ish , I appreciate you being a guinea pig and trying all these new things out. Love your thoughts on these new products. I really like the bronzer…looks nice on you.