I wish I had a job like echo, where instead of getting yelled at randomly I have someone like jocko constantly coaching me and enhancing my skills. God bless you jocko!
@Shubham.Katyal4 жыл бұрын
Ikr
@midnightduo13 жыл бұрын
Then you haven't learned anything at all from the podcast. You're not being yelled at randomly, you're not taking extreme ownership of your problems
@AudraT2 жыл бұрын
@@midnightduo1 How do you know Westcoast isn't constantly being yelled at by a psycho boss? Jocko has explained plenty of times that he has experienced plenty of bosses who are micromanagers, toxic, abusive and they NEVER learn. I just listened to a Jocko podcast yesterday on this. Maybe, from reading your statement, I should say you haven't learned anything at all from the podcast. Do you think that's accurate? How does that make you feel for someone, who doesn't even know you, to make such a blanket statement from a single line of text? Judging from your one liner, I'd say you believe you have learned extreme ownership. Now think back to how you've come to the same determination about WestCoast that I have about you, that you haven't learned anything from the podcast. Perhaps you were to quick to judge?
@FighterFlash2 жыл бұрын
@@midnightduo1 thanks for info Nancy… doesn’t sound like extreme ownership to me.
@justwill82392 жыл бұрын
@@AudraT I personally think midnightduo has a point. You aren’t getting “randomly yelled at”. You need to find out why you are getting yelled at. Why you are there in the first place. Don’t just admire others’ positions. Take extreme ownership. Get after it. This certainly fits this podcast’s message. Some people might word things harshly, but don’t let it get to your head. Don’t take it personal. Audra, you have compassion, but don’t let it block certain messages that may sound harsh to the weak. But to be fair, midnightduo was indeed being “direct” in a rude way 😅
@ghgghhggghhh4 жыл бұрын
I love how Echo brings Jocko back to reality every now and then. They make such a good pairing. Jocko being the ideal and Echo representing the real.
@StevenAllotey3 жыл бұрын
Jocko giving extremely useful advice while holding knives of various sizes is one of the reasons I love this podcast
@IceColdProfessional5 жыл бұрын
They should do a podcast where they sharpen knives and clean guns while they're talking and never ever bring it up.
@paintballjunkie655 жыл бұрын
Literally have me dying bro 😂☠️😂☠️😂☠️😂☠️
@SlimDeeZuL5 жыл бұрын
LMaOoooOO
@worldofwords84265 жыл бұрын
Legitimate suggestion would literally have the world watching
@icblundell605 жыл бұрын
I would literally watch them clean guns and sharpen knives and not speak at all.
@Paulstevenfrazer5 жыл бұрын
Hahaha yes bro
@diablohashcraft80405 жыл бұрын
Jocko waves a knife at Echo. Echo’s bicep flex deflects the knife. Jocko grabs another knife, Echo’s biceps explode with energy.
@joaquinbellonn3 жыл бұрын
juiceheads
@ih77293 жыл бұрын
That's enough erotic military fan fiction for the next 1000 years, Merv.
@Adam-TheLiftedKing Жыл бұрын
This read like an old school RPG combat encounter script 😂
@02stampede5 жыл бұрын
My wife says I'm getting after it too hard. *Jocko laughs like uncontrollably* Funny on several different levels.
@KtmLTU4 жыл бұрын
Hilarious 👍😂
@icblundell605 жыл бұрын
I think people confuse "getting after it" with "beast mode 24/7"
@sayansarkar175 жыл бұрын
I'm one of those people, can you tell me the difference please ?
@mieshta66074 жыл бұрын
Sayan Sarkar beast mode 24/7 isn’t using ur brain it’s being a meat head, getting after it is also being smart
@topramen16944 жыл бұрын
"Beast mode", and "in the zone" are what some athletes call the flow state. Is "getting after it," just heading towards your goals?
@reapr_flowz75104 жыл бұрын
Jim Lahey 911 “getting after it” is about finding out what you NEED to do to be successful and fulfilled with whatever you want to do, and executing it. “Beast mode 24/7” is what people say to present themselves as being “built different”, about forcing yourself into a grind that you really don’t have much confidence in. It’s a thought process that involves others peoples opinions.
@Process223 жыл бұрын
What about super Sayan mode?
@aikonatsumi56115 жыл бұрын
Echo's arms get bigger every time I see him. They are going to need a wider camera angle soon
In my mind Echo's analogies normally have the feeling of "It reminds me of that one time I ate a biscuit...." but Echo's football analogy in this episode, holy crap, powerful. That was one humdinger of an analogy!
@spooky75425 жыл бұрын
mind reader. lol. echo is raising his game. props to jocko for the props. keep burning it down boys.
@crosscountrycrusader5 жыл бұрын
Agreed, that was a perfect analogy
@andrethomas22925 жыл бұрын
A stone damned killer talking calmly about writing a book and giving advice at the same time while waiving a bowie knife = WHY I LOVE THIS PODCAST!!!!!
@austincaputo33535 жыл бұрын
andre thomas I doubt he really killed that many people. U think?
@mikealessi70065 жыл бұрын
@@austincaputo3353 not sure where your Coming from.
@austincaputo33535 жыл бұрын
Mike Marine u think he up close killed a a lot of guys?
@patrikfurberg64945 жыл бұрын
@@mikealessi7006 xxx ä ty
@patrikfurberg64945 жыл бұрын
@@austincaputo3353 .
@angryhoneybadger41895 жыл бұрын
You can tell echo and jocko are like best friends. How else can you have a friendly conversation while holding a knife to someones face 😂😂
@sungrae10044 жыл бұрын
kkkk
@aikishugyo4 жыл бұрын
This is another pot of pure gold, about communication effectiveness.
@philocan4263 жыл бұрын
I love how he’s just holding different knives as he speaks with empathy and reason 🤣
@Biskwyy4 жыл бұрын
Jocko: What's your position Wife: 4 o'clock Jocko: Converge at 1600 Wife: Double up. T-minus 15 minutes. Jocko: Roger that
@alasdairhicks67314 жыл бұрын
Underrated comment 😂😂
@moresquatsmoretwats62983 жыл бұрын
🤣
@park62425 жыл бұрын
Jocko you inspired me to take initiative in my life, months of training already been logged and many more to go, as well you’ve inspired me to join our nations military, I’m gearing up for my universities AFROTC program this fall, you truly changed my life. Thank you
@mrpoosteak3 жыл бұрын
How’d it go bro!
@matthewleckrone71585 жыл бұрын
I’ve already listened to this entire podcast, and without this video I would’ve never known that Jocko had a knife the entire time #getsome
@oldmanlung5 жыл бұрын
What knife is he carrying? I don't seem to remember it being discussed in the podcast, surprised as well!
@Aurelius1315 жыл бұрын
@@oldmanlung Pretty sure it's a M9 Bayonet, I could be really wrong though
@oldmanlung5 жыл бұрын
@@Aurelius131 Looks to be a bit shinier than a stock one and with a sawback - I'm more interested in the brand
@Alta3685 жыл бұрын
He usually plays with a knife all the time
@jmp01a245 жыл бұрын
Knife is the ONLY weapon! Remember that folks.... The ONLY!
@aaronsanmiguel22165 жыл бұрын
Love the video, but at many points i was cracking up at the way Jocko is just waving knives around like it's nothing and it's even more funny that's it's not even addressed😂😂😂😂
@palmerstubbs40673 жыл бұрын
dude, with that analogy Echo explained everything. Its truly talented. The choice of words, its all great.
@playswithsquirrels37995 жыл бұрын
I'm the "this tuna casserole sucks" guy. Reassessing. Thanks for illuminating a blind spot.
@jenniferdana56655 жыл бұрын
Jocko, THANK YOU SO MUCH!! GOD BLESS YOU!!! I'm grateful for your help and explaining things so clearly and well. Your advice, guidance and teachings work and are supportive and healthy.
@thebetrayer70145 жыл бұрын
Burglar breaking into house at 4am without making a sound*: “easy, nobody is ever up this ear-“ Jocko already aggressively stomping down the hallway with knife in hand*: Burglar: “oh fuck me”
@jonathanrezentes35053 жыл бұрын
Underrated comment lmao
@wigon4 жыл бұрын
I am absolutely loving these videos on real-life day to day issues. As someone with a background in Psychology, I can definitely say that both of you are absolutely NAILING IT when it comes to relationship, parenting, and general self-improvement advise. I can't say enough about how inspiring it is to see the deep level of intellectual and rational discussions you two have. It really is a joy to listen to! A lot of my liberal friends are probably hesitant to watch ya'all's videos when they see how mean and huge you two look, but I keep telling them that you two are really worth listening to and that you guys got some serious brains and high-level intellectual skills backing up all the martial skills and physical prowess.
@htsjohnnyo15 жыл бұрын
Why haven't I been listening to this podcast my entire life....love this content boys!!!! Keep it up!!!
@iKnivie2 жыл бұрын
Jocko has really improved my life, the way he articulates his thoughts so well. Guy is just a beast an a super big role model. Really like this guy.
@iKnivie2 жыл бұрын
also echo as well. he also the man
@HolyMith3 жыл бұрын
Echo is 100% right that relationships often aren't conducive to one person bettering themselves. If the other person doesn't think they can, or just straight up won't, then they will try and drag the other person back down a lot of the time. Due to insecurity, jealousy, comfort all these things are true. The truth is though, if someone genuinely heart of hearts loves you, they will be stoked to see you succeed and they will likely try and imrpove with you, so you can both be happier.
@Irond3vil25 жыл бұрын
Aww the guy just wanted to hear what a badass he is
@shawnetuma4 жыл бұрын
This is so true!
@Graydog-sx6le5 жыл бұрын
Echo wraps it up in the end. Awesome.
@chxseventura4 жыл бұрын
I love the way he points at him with a knife. Really shows the respect between those two
@harryv67522 жыл бұрын
Getting marriage advice from these 2 guys and I didn't even have to ask for it.. Love it!. Totally rad! Much appreciated!🤙🤙🤙
@SaraPomerance5 жыл бұрын
A lot of people despise working out and if they see me/others always doing that it gets under their skin. They can’t see it is a commitment to growth(improving endurance, mental capacities, consistently putting the time in to reach goals etc.) They just basically want to make others feel small when they feel urked by seeing others working out.
@jimihendrixx115 жыл бұрын
Jealous. Smash on haters & fools.
@johnsmith22213 жыл бұрын
Yep, they will call you’re crazy or obsessed. They will ask, why don’t you eat this your Health nut.
@Arcticpagan5 жыл бұрын
Im getting after it hard, and i now have more energy to do choirs for my wife so that we can spend more time together. The best part is that she support my journey even tho ive not been the best i can be since my neck injury.
@Junior-fd8ux3 жыл бұрын
Iv been to therapy many times in my life with all the go no where bs talks… I get 10x the knowledge listen to Jocko. Ps helping me get over a long term relationship with a not so great girl. Thank you
@bfosterETV4 жыл бұрын
This jives with a quote from Wes Watson I really like, “be stern to self and kind to others”
@christina56094 жыл бұрын
" Because it was thoughtful" Right on Echo, you nailed it !!! :)
@ChristianPretorius5 жыл бұрын
"no you're actually rolling in the wrong direction"
@acornsucks21113 жыл бұрын
Hate is a stronger emotion than love. They would rather see you fail than succeed themselves.
@cainmorano49565 жыл бұрын
This could be a Dave Chappelle skit... "When Getting After It Goes Wrong"
@crankymcgee4 жыл бұрын
How? Chappelle would be more interested in smoking weed and bitching about the police.
@PepperStone34 жыл бұрын
@@crankymcgee I don't disagree with you. Chapelle TODAY does a lot of that. But the Chapelle's Show in early 2000's was a masterpiece.
@edgetowntx71514 жыл бұрын
That’s crazy that this reference is still relevant even if it’s only 27 people
@MichaelJames707 Жыл бұрын
Evergreen content. Thank you Jocko, thank you Echo.
@RohitSonawane3 жыл бұрын
This is by far the best relationship advice I have heard from a man, for a man. ✅
@plasmarob7415 жыл бұрын
It's not necessarily a personality quirk IMO. She has a value/principle that's core to what makes a marriage work: having a shared narrative of the world. In this case it manifests in scheduling. Just a thought.
@Flightrisk25 жыл бұрын
Spot on, especially about the planning reservations for the wife!
@patrickfish91185 жыл бұрын
Gonna buy me a machete and sharpening stone for the office conference calls. Getting after it...
@esk8er9003 жыл бұрын
being generally handy & working in the landscaping industry the last 10 years my pocket knife has been EDC. I tend to clean my nails with said knife cuz dirt… got a few confused looks while on the phone sharpening said knife just to shave off the hangnail bugging me all day. A decent sharp knife is useful for anyone regardless of occupation
@Dondlo462 жыл бұрын
Thank you Jocko and Echo for giving us useful informations, these videos really help me to study life in a faster way
@anindividual92253 жыл бұрын
I literally lol’d when he said he’s getting too after it
@koendertkellner18403 жыл бұрын
Try to forget the whole video, go to 15:08 and listen to what Jocko says without any context with his knife in his hand. I love this dude hahahah
@donavonkeith84112 жыл бұрын
This
@MrBaseballplayer255 жыл бұрын
I would love to sit with Jocko and talk for a few hours. So much to ask and talk about.
@catt99mahal84 жыл бұрын
I love these two! They have great chemistry! 😎💪
@glx49095 жыл бұрын
Real, true, not rolled back in any way. That's the awesomeness of Jocko podcast, even talking about their wives.
@andyshaw88704 жыл бұрын
Echo Charles is so shredded that I can see the individual muscle lines on his biceps
@iamhereblossom15884 жыл бұрын
That analogy by echo was spot on.
@TheAdminstrator99054 жыл бұрын
Really made me look at my faults. A lot of good advice.
@JenkinsStevenD5 жыл бұрын
"I want the finesse guy!".....killing me here!!
@lynsherlock43482 жыл бұрын
😢thank you for sharing this have a wonderful day take care stay safe best wishes Lyn
@catstickler3 жыл бұрын
As someone who has been (and no longer) in an abusive long-term relationship, it's devastating to want to pursue your passion and grow as a person and your partner actively tells you "it's a waste of time" and "you're going to fail" and "your place is at home with the kids." I now use that stuff as fuel for the fire to keep me going. But it does happen, and I believe it happens more than we think.
@gnarthdarkanen74645 жыл бұрын
This is great! It's where Jocko breaks it down from the stark over-view of massive ownership and military background and all the up front and direct assault talk... or tones... To point out that "being more direct" than you already are is better done in small doses. It's not a true test of vision to find a bleeding elephant in snow... SO when you started from a place of lazy and easily talked over, constantly afraid to say anything of substance... a small step forward is all you need to be more assertive and direct than you began. Direct (btw) does NOT indicate anywhere about being a "wang rod"... Being a wang rod is being a wang rod, and there's nothing productive to get out of it. It's not helpful and certainly not necessary... We all need to grow and change. That's a fact of life. It comes with a certain baggage of getting more self assured, assertive, and wasting less time (even in casual conversation) with beating around the bushes or avoiding an issue. BUT that self growth and change ALSO must include learning to CULTIVATE change and growth in others... instead of stifling them and trying to impress upon the world around you with a shear force of will. That's not "getting after it". That's just smashing it to sh*t... and you'll end up with nothing, same as before you started. While we're on the matter, it's worth pointing out that self examination in pretty much every avenue is the more productive angle to take most of the time... We can change ourselves. It's not hard... and we are the only ones who CAN do that. Nobody else can change you from who you are, and for the record, you have ZERO (or a little less) chance of changing me from who I am... period. At the same time, part of who we are also includes the relationships we carry (or drag along with us)... How we engage in those relationships, from romance to friends/associates to employers/employees, to customers... is a functional part of who we are. It's going to have to be examined to understand how those dynamics may have to change as we grow. It's worth saying... because at the baser nature, competitive humans (and we're more competitive than we like to admit) consider anyone who grows around us, a competitive threat... It's really as simple as that. Even spouses can easily slip into this mindset, because at it's basest nature, part of that relationship is as much about how you reflect on your spouse as how your spouse reflects upon you. {like you really wonder why someone is ever called a "trophy" or a "catch"} It doesn't have to doom a relationship, simply that you're on a growth path, and the dynamic is going to change a little bit. Like Jocko said, if you're on the right path and doing it well, she should be stoked... The change should be a good thing. AND no, it's not a disaster if the first reaction isn't exactly "stoked"... It's a time to cultivate a little into that relationship (provided you feel it's important... which you should). Forgive yourself. Damn... You're only human. If you're working on yourself to be a better human, you've recognized already that you're flawed... F***! We're all flawed... I'm a trainwreck... I doubt I know a single person who isn't some fashion of trainwreck (if we're being honest here)... Forgive yourself... but learn from it. It's a pitfall... and you adapt, revise as needed, improvise the solution and overcome. I like the football analogy, and I'm rarely a fan of those... but that works. However, I can directly tell you when your casserole "could use a tad more garlic... I think... but it's still good." It's especially easy to say it directly in so many syllables when I know you/have known you... What's not productive is "This casserole sucks."... even if it only sucks a little bit, the comment does NOTHING but defame the poor cook's character for making the thing. There's no incidentals, no chance at improvement, not even an identifier of what's afflicting this casserole or my tastebuds... AND what if the entire rest of the table tastes PLENTY of garlic??? Well... I've identified quite simply that I"m probably either suffering hay-fever or coming down with a cold... simple, direct, functional... nobody needs insulted. What if there's been tons of the damn garlic already put in it??? Then our supply of garlic is probably "going off"... and should be replaced. That's likely on me, because I usually (in my house) do the shopping for that sort of thing... regardless of who's actually making the casserole... SO there's a big difference between getting more direct, a sense of avoiding the pitfall of "beating around the bush" too much, and just being a wang rod. Don't be a wang rod... It's not hard, and there's no excuse. ;o)
@rabbychan5 жыл бұрын
Jocko pointing that knife at him to make sure he agrees, lmao!
@MirMohammedAli246892 жыл бұрын
This is the greatest podcast ever!
@wowthatsawesome27625 жыл бұрын
Echo is a great hype man for jocko while he's telling a story
@lawnranger74645 жыл бұрын
Echo charles brings an in teresting perspective good shit!!!!
@calebloverde16405 жыл бұрын
Great content!! And I can’t believe this one was posted in color!
@red.rose.085 жыл бұрын
Thank you Jocko, as well as Echo for this clip. I'm a new subscriber. I saw Jocko's video interview with Joe Rogan, just got recommended to my feed by youtube. Joe Rogan said you should do a podcast, so I looked you up in KZbin. Thank you for sharing your insights with life. Stuff you say is very inspirational, simple and clear that I would think about them long after watching your videos. I learn from them and it's something I will remember to mention to others and help them learn too. Warm regards, from Hong Kong
@frankwoods135 Жыл бұрын
The striations on echos biceps "Freaking are insane bro"
@wigon4 жыл бұрын
Jocko would be an outstanding psychology professor at a university. If I had a professor like him, I would have considered going to his lectures as time and tuition money well spent.
@andrefaaa5 жыл бұрын
This is too good. Very insightful!
@lookaway89365 жыл бұрын
Another pod that will have to go to my playlist.
@kardashevtypeiii18054 жыл бұрын
The most important part of indirect communication is wielding an 8-inch knife in your hands. That is certain to make people receptive.
@chasejohnson59504 жыл бұрын
Jocko grew so much in this video that the knife went from looking like a sword to a toothpick.
@anonmessagesage15035 жыл бұрын
100%. And That's Really A Vice, Not A Virtue. And It's Not An Excuse For Laziness. It's Impatience. Jocko, You're A Military Man, So You'll Agree When I Say That If You Obsess Over Firing Too Early, You'll Miss The Target.
@SKBottom5 жыл бұрын
Maybe his wife wants to keep him at a level where she has control or she is afraid he will improve and leave her.
@nightfighter74524 жыл бұрын
Or maybe women are normal people
@SKBottom4 жыл бұрын
@@nightfighter7452 I really missed your meaning there. Whatever you were trying to say went right over my head.
@andrewleake95843 жыл бұрын
@@nightfighter7452 it
@thebossycartman234 жыл бұрын
Love jocko being so happy talking bout going extra mile for wife while Waving his knife around lol.
@CBT20245 жыл бұрын
Love the knife!!!!!!
@MoCheeks30004 жыл бұрын
"gotta hone the scalpel" - I like that! real badass.
@mightyblowfish5 жыл бұрын
@5:55 you described my last marriage. I kept growing and outgrew my partner in many ways from physical to personal growth etc.
@SpringHWhipple4 жыл бұрын
Hopefully this guy's listening that they are reading the question from. Hopefully he's listening because this is some solid coaching.
@BradPitbull5 жыл бұрын
MY WIFE SAYS I AM GETTING AFTER IT TOO HARD... SHE SAYS LOOK IN THE MIRROR... LOOK AT THOSE SKINNY KNEES!!!!
@kaylag50434 жыл бұрын
HOW CAN YOU HAVE SKINNY KNEES, THEY'RE A DAMN BONE
@heyitsbrogan83774 жыл бұрын
THE GETAWAY STICKS
@jarrenbennett60584 жыл бұрын
Can you please do an episode that dives into indirect conversation. Especially from a leadership position, and how to apply it in day to day life? Thank you for your time.
@maxallen51844 жыл бұрын
You know its important when Jocko waves the knife
@vigneshwaran74374 жыл бұрын
😂😂😂😂
@livmilesparanormalromanceb68915 жыл бұрын
I'm imagining Jocko's authortube newbie tag video, complete with waving a knife around. XD
@rome2295 жыл бұрын
Echo's bicep striations of peace
@hasnainahmed55615 жыл бұрын
Nice sir @jocko_willing lots of love from India
@seanstreck32265 жыл бұрын
Abandonment and ostracism are two of the strongest adversarial aspects of human existence. Along with that, it's extremely difficult to replace your close personal relationships. It is therefore not surprising that people are intrinsically resistant to their close personal contacts dramatically improving themselves.
@austinquick38604 жыл бұрын
Jocko “I’m gonna buy her some Cheetos” Willink
@kaylag50434 жыл бұрын
Jocko: motivating people Also Jocko: waving a knife around
@lukaspedroza91023 жыл бұрын
I feel like the message of this video went over all the single guy’s heads 😂 seriously, gold here @jaco
@Lay_Low.914 жыл бұрын
The Cheetos comment almost killed me lol
@MoCheeks30004 жыл бұрын
when Jocko does his raspy/gravelly voice it reminds me of Rex in Napoleon Dynamite. "Rex Kwon Do"
@samuelthomson10042 жыл бұрын
Jocko waving a big ass knife around while he's having a normal conversation is fucking hilarious
@Kittonwy11 ай бұрын
Radical candor, it's just an excuse for people to say whatever without taking into account of how other people will receive the message, instead of being tactical.
@littleripper3125 жыл бұрын
Echo has picked up a lot of Jockos speech patterns haha. Almost sounds like he's impersonating him, so cute.
@AudraT2 жыл бұрын
I played the first 3 minutes of this video to my mother because I thought it had a lot of messages just in that little segment alone but all her response was "all I heard was 'getting after it' and 'writing a book.' " Really? That's all she heard? I thought it was more obvious than that but maybe not when you don't really know who Jocko is. I explained how Jocko was essentially saying if your wife is not happy, don't think "what is wrong with her." Instead think "what am I doing wrong?" It's just a very different approach than what we've experienced in a previous church where the pastor thought that if the wife wasn't happy then there is something wrong with her and the husband needs to step up and correct her.
@kevlofi4 жыл бұрын
Genius. Thank you.
@SD-cm6if4 жыл бұрын
Great job as always Jocko. The book is Radical Candor by Kim Scott
@takkiejakkie54585 жыл бұрын
Episode 1: Pull yourself up by your bootstraps! >:( Episode 30: Are you getting after it too hard? Episode 60: Just relax, maaaaan. Don't take life so seriously...
@michaelduran51904 жыл бұрын
A good plan is one tht flows like water
@billsmith8575 жыл бұрын
I'm a Wildfire Supervisor , IMT Div Sup ......Extreme Ownership and The Dichotomy helped change my life. It gave a lot of confirmation that I am not trying to set the bar too high for my team . It opened conduits in my brain that allowed me to flow the leadership stored in my head that has been built up in 28 of fighting forest fires using ICS, I just got the book " Dicipline Equals Freedon"........and it does . ODF SWO Initial Attack Unit is on a high and crushing fires 2019 thanks to Jocko and Leif .........THANK YOU !!!!!!!!!
@Frailty85 жыл бұрын
Jocko picks up the knife 😮
@zanemain99514 жыл бұрын
I feel like Jocko is "anti-sponsored" by cheetohs
@emmettochrach-konradi27854 жыл бұрын
they are possibly the most ridiculous snack available i mean wtf is that thing
PSA: regarding the marital greasing the wheels - yes. Do it, it’s not manipulative its just indirect. You can absolutely reveal your tactic and still gain every bit of the goodwill would’ve come without the disclosure