Joe McCormack - Your Story, Briefly

How can companies and organizations master the art of the "short story?"
In an age of shrinking attention spans, non-stop interruptions and floods of information, the messages business leaders send out are getting lost in a sea of words. His new book, Brief: Make a Bigger Impact by Saying Less tackles the timeliness of the “less is more” mandate.
McCormack spoke at IdeaFestival 2015 in Louisville, Kentucky.
"IdeaFestival Uncut" brings you presentations in their entirety.

[@sirikornw.2164]

it's very useful. Thanks lot

[@imovedy]

I'm going absolutely crazy bc of information overload. I'm sick bc of it.

[@azharaliUS]

Awesome 👍👍👍

[@johnlammergeier2890]

He is interesting, he was completely comfortable standing, but sitting looked challenging for him. I myself would have been the same.

[@johnlammergeier2890]

I have seen self intros like that Dave guy, too many times I am afraid. Kills about half the time for the meeting, utterly useless to do these intros.