Nissan Is Fighting To Survive But Its Future Looks Grim

[@-.TS.-]

It’s nice to hear that the CEO and executives of Nissan are taking a 50% pay cut. You’d rarely see that in a U.S. based company.

[@bvedant]

I feel if they didn't the company might be dangerously close to being under. laying off the important people who actually build the cars would be an even dumber idea, but you shouldn't put that level of stupidity past the people in management.

[@rcmadiax]

Nintendos President did the same in 2013 when they were facing financial issues. Japanese companies are a different breed.

[@CACar_Nation]

A million is like 3 hrs of employees pay in large companies like that

[@TheImperfectGuy]

​@@rcmadiaxRest in Peace Mr. Iwata

[@corrosivedevourer]

The US company would just ask the American tax payers to bail them out. Privatize the profits and socialize the loss is the American way.

[@Shawnjohson1608]

Mazda is proof that if you sell a good product at a reasonable price, you can turn around a company.

[@lstuart2704]

I wish Mazda made trucks again

[@oscaralbertoguerrero9143]

​@@lstuart2704 Mazda will sell a midsize truck in Mexico this year. Badge Engineered Isuzu D-Max.

[@irandoosty]

I have been leasing Mazdas since 2012 straight

[@dohc1067]

Exactly right. 2014 Mazda 5, the most reliable car I have ever owned. Mazda kept it simple for years with 5 and 6 automatics along with reliable NA and turbo charged engines. It has been growing steadily without massive recalls like Hyundai Kia and especially Ford.

[@dohc1067]

​@lstuart2704 is exactly right. That darn chicken tax. I have no doubt that with their inline 6 and even turbos, they would sell well.

[@DieselDucy]

Nissan's CVT. That is what killed them.

[@sara.cbc92]

the Jatco CVTs were unreliable

[@KNRS927]

Carlos Ghosn is what killed them.

[@OneManOnFire]

Honda uses CVT if you want a automatic entry level car you need to pick Acura

[@BigHoTzMuZik]

CVT should be a horror movie…

[@Skfkf1393a]

@@KNRS927and his apprentice killed chrysler jeep

[@kwally6151]

Dang. I really thought the "Build cheap, sell it for more" model would really pay off for them.

[@TrevorWebb-ck2yv]

Chinese automakers did it better, and some with better quality

[@clayroberts2951]

Which ironically is what the previous CNBC video was saying there was a lack of. They mentioned how Ford, and GM were shifting to a higher price point leading to a lack of cheaper end vehicles. By this logic Nissan would have a strong demand for those looking for a car under $30k. I’m curious if/how they’ll capitalize on that

[@lucky889s9]

Honda toyota are getting the same now

[@Mabeylater293]

@@clayroberts2951😂😂

[@alanskolweck7047]

Blaming China is a sorry excuse. They sold the same vehicles for 10 years. There was no reason to buy anything new from them and now they are in trouble. I saw this 6-7 years ago. I don’t feel bad for them.

[@TheCesarWay.]

Took them 15 years to upgrade the frontier.

[@rahundsigma]

370z has been in production for how long? Nissan too busy with corruption to make something people actually want

[@toopyandbinoy8893]

The sad part was they had an opportunity to refine the decade-old cars, iron out the problems, and bring costs way down and sell to the young car buyers looking for reliable, functional cars, that they could afford. They got greedy, tried to nickle-dime money on the cars that people did want. Inevitably people switch to brands that deliver.

[@2744ducksdman]

Yeah, i test drove a rogue in 2016 and knew within 10 seconds it was horrible to drive. Then the news of all the 1st gen CVT failures on the Altima emerged. One saving grace is the new Nissan Rogue that I got for a rental. They have improved dramatically from 10 years ago but maybe too late

[@96mryomama]

China is definitely part of it. Chinese manufacturers are able to sell their cars for huge losses because the Chinese government is propping them up. So literally no other manufacturer can compete with them in China.

[@GuyonthePhone]

The answer to the question posed by almost every one of these videos is "They chose to start building junk." That's all. That is the explanation.

[@TrevorWebb-ck2yv]

Expensive tech-heavy complicated vehicles with cheap build quality underneath

[@anthonyma101]

B-b-b-b-but China?? How can i shift the blame from building crappy cars to CHina??

[@LollipopLop]

@@anthonyma101wdym China Sure it has byd but that’s about it lol

[@LollipopLop]

@@anthonyma101car industries are very competitive around the world now

[@TheRealTommyR]

@@anthonyma101😂 So true

[@Macktruckturner]

Those CVT transmissions started the downfall, smooth ride but too many issue with them

[@TC-cd5sm]

Yup. Those Jatco transmissions made for Nissans were always crap and unreliable. Another reason why no one bought Nissans

[@JMFYT92]

Experienced that last year with my 2017 Nissan Sentra. Had to spend a little over $5500 to replace it😞😞😞

[@the_future_is_today]

Exactly, absolutely destroyed their cars. Late 90s and early 2000s, they still made solid vehicles. They went away from their quality

[@DeadAir21]

Nissans issues are far beyond that CVT. The product lineup is bland, lack of electrification, heavy reliance on the fleet industry to move vehicles, and targeting sub prime buyers to move vehicles.

[@jblyon2]

@@TC-cd5sm The thing is when they use the same model CVT that's in a Nissan Versa in a Mitsubishi Mirage the thing is bulletproof. Why? In the Mirage the CVT is actually a match for the power output on the engine. The CVTs themselves aren't really that bad, they're just under-built. On paper I'm sure it's as close of a match as possible, but when the slightest thing goes wrong the CVT just grenades itself. There's just no margin for error and they're relying on everything always going perfectly, no abuse by the driver, etc. Sure the move has saved Nissan a few bucks per vehicle, but it has absolutely tanked their reputation.

[@michaelhoard9548]

It's no big secret that the CVT is just absolute garbage. My sister for some strange reason and against my advice bought a brand new 2024 Nissan Sentra and within 6 months had to lemon law it because it had already had the sway bars, bushings, and three sets of motor mounts replaced.

[@nickna7387]

It's hit or miss, my 2019 altima is still going strong. The only thing that broke was a mass airflow sensor. At 125k miles though so we'll see

[@AustenGause]

My 2020 Altima has been perfect very reliable and good on gas.

[@Dabeachguy]

My 2021 Sentra has had zero probs so far.

[@naturegirl2110]

I'm sorry to hear that. It sucks

[@zerocal76]

I heard CVT issues were high several yrs ago. But they prob improved it too late

[@steveperyer4850]

Nissan once built quality as good as Toyota, but somewhere it changed, especially when Renault got there hands on it. The transmission CVT was a bad thing and really pushed them in the red.

[@redwhite_040]

Nissan USA has nothing to do with Renault. Only European and S-American market. Nissan Europe has only 1 bestseller, Qashqai. It's hard to make profit with only 1 good model.

[@MikeyMike923]

Look up the mess the CEO put them in while he was avoiding the law

[@Harvester88]

I have a 2009 Nissan Altima coupe 3.5 (manual transmission) , I'm just barely hitting 200k miles and the thing still flies on the road. The Nissan now is completely different from the one that enticed me almost 16 years ago.

[@aoitamashii]

@@MikeyMike923 The issues were far broader than just the CEO, but in typical Japanese fashion, they tried to pin it all on one person/the "gaijin". Which is almost certainly why he fled the way he did, because he wasn't going to get a fair shake in court, if you know anything about the Japanese court system.

[@bvedant]

they were never as good as toyota. by the time toyota started to come down a bit in the 2000s nissan was already way down.

[@sn350channel]

Not only Nissan. I think a lot of other car brands are going to disappear.

[@SOLDEIR78945]

I don’t think the Japanese are going to let it go under

[@mikafiltenborg7572]

I agree 100%! 👍

[@sn350channel]

@@SOLDEIR78945 Mitsubishi, Suzuki, maybe Subaru these are all Japanese brands that might not make it

[@C1K450]

public transit will take over again until they make cars more aesthetically better, economical, and not expensive.

[@zerocal76]

​@C1K450 lol public transit. Maybe in 50 yrs when they design a lot more roads for public transit. Major overhaul needed

[@xiaoka]

Dear Nissan, please don't infect Honda with your crappiness!

[@joshknutson16]

Agreed

[@KennyakaTI]

@xiaoka I'm a honda fanatic and must admit I'm nervous but maybe Honda can help turn things around for Nissan's reputation

[@jimjohnson4072]

As an investor..I second this lol

[@duerf5826]

New video 5 years from now: How Nissan bought Honda with Honda’s money.

[@M4NA5]

Honda are already beginning to show signs of crack that plagued Nissan for years. This is a beneficial tie-up from both sides.

[@kineticstar]

It's sad to see the Z and Skyline will never be seen again.

[@grizzly311tr]

Go to the dealership brother, plenty of zs to be had

[@realcreamofwheat7728]

@@grizzly311tr none at reasonable prices. Can't even get sticker still

[@grizzly311tr]

@realcreamofwheat7728 location my friend, try searching the lands of snow and salt, I'm aware of several hovering about 5 to 10 percent off msrp

[@Gazlene420]

The Z is like an overpriced, unnecessary live action Disney Remake, and the GTR is like GTA5... really good 15 years ago, but hasn't changed worth a damn in all that time... Can't run a company like that for long. They deserve to go under

[@bobbituka123]

Collectors

[@SomeoneFromBeijing]

Legacy automakers have tried almost everything to survive-- cost-cutting, tariffs, trade wars, etc. But they should have really tried another, which is to make better cars.

[@TheLastMoccasin]

Most just "assemble" cars from Tier 1 supplier parts. They are in a commoditized market, which means they dont really have innovation in their DNA. What they do have, is all the things you mentioned.

[@David-ej1ps]

or they can just reduce the prices on their cars... their prices are literally insane

[@SomeoneFromBeijing]

@@David-ej1ps I'm not disagreeing with you, but in a sense, a bad £40,000 car will suddenly become a fantastic £20,000 car if the manufacturers can lower the price.

[@shivamsolanke4660]

​@@SomeoneFromBeijing Planned obsolescence is a thing, people are ready to buy little bit expensive cars if they are reliable at first place.

[@TheLastMoccasin]

@ As they loose economies of scale, prices to produce ICE vehicles is going to rise. They won't be able to lower prices and make any profit.

[@ZakiSalem-zh5gr]

The rough economy is hitting all auto makers, and the least reliable (greedy) ones are affected the most.

[@DonJulio4649]

It’s tough times for new car sales. No one is willing to spend 40-50k for an average car that’s full of electronics that’s going to break. Trucks are in 60-100k range. Unreal.

[@zoman114]

Unless we’re talking about the biggest car market in the world (CHN), where software-enabled vehicles are dictating the direction of the market. Some may not like it, but these SEVs have a place… and it will likely get bigger.

[@JesusChrist2000BC]

It's tough but you can't feel bad for them at all since they put themselves in this position. They could easily lower the prices but they refused to.

[@visigoth3696]

@@JesusChrist2000BCwhat are you talking about, Nissan has the Altima and versa, which are considerably cheap. People love big boy trucks, they will spend 100k on a truck but not that amount for a sedan.

[@harrypothead4575]

US$(40-50)K and (60-100)k hunn? Try US$(200-400)K in Nepal🇳🇵😂

[@Ushio01]

In the UK market for private new vehicle sales (excluding fleet and business) Tesla Y and 3 models were 20% of total sales in December 2024. The 2 Chinese models in the top 10 were 12% of new vehicle sales. Legacy automakers have to be terrified and it's because those who can afford it are going BEV and those who can only buy cheap are going Chinese.

[@NismoMercury]

If they didn’t invest in Jatco and kept the 5spd Auto and 6spd Manuals they would’ve been making moneyyyyy on Altima’s, Maximas, Sentras. Those models had that sport variants 15yrs+ ago that were way fun with regular transmissions

[@aoitamashii]

Sadly, manual transmissions just don't sell anymore in the US specifically, and are on the decline globally as well. I'm sad to see them go, but bump shifters aren't a bad alternative when they give you full control over them. That's what F1 cars use these days, for example. The tech behind automatic transmissions has also gotten better to the point MPG ratings for automatics are now 1-3mpg better than manuals. It used to be the other way around. So that is another sticking point.

[@OMGWTFLOLSMH]

My Mazda Millenia was a much nicer car than my Nissan Maxima.

[@oldtwinsna8347]

Disagree on the manuals, times have changed. Honda couldn't sell them on the Accord and gets flamed heavily by so-called journalists that the Civic Si is a manual only vehicle and doesn't offer a slushbox. The new generation do not, and refuse to, row their own. To their credit, manuals are simply slower in acceleration due to less gearing and the turbo boost cannot be kept pegged at max between shifts as in an auto.

[@tonys623]

Nobody buys manuals anymore except enthusiasts and boy racers. Just ask any dealership.

[@ChristopherBasham-r4h]

I'm glad my Nissan has the manual transmission. Never a problem.

[@richardconway6425]

Manual always wins out. I would never buy any other type of car.

[@OMGWTFLOLSMH]

The problem is that you have to manually shift constantly. Last time I was in a 1 hr traffic jam with my manual, I swore off them. On and off the clutch 200 times, moving 5 feet each time. Maybe a third of my cars have been manuals over the decades. Going forward, zero of my cars will be manuals. EVs with NO transmissions are the way to go. Instant torque, AWD, no gear changes.

[@ingridfong-daley5899]

@@OMGWTFLOLSMH Yeah, if one hour-long traffic jam was too much for you, you probably shouldn't drive a stick shift. But if you want SICK calf muscles and can survive the "struggle" of a clutch, you have more control (which equals more driving fun). :)

[@Liboch]

​@@OMGWTFLOLSMH1 hour traffic jem isn't too much... I was on a mpv with manual transmission and got stuck for more than 8 hours, for about 100 miles, could barely walk after that... About 20 years ago.

[@abbiereynolds8016]

Just bought a 2018 Nissan Pulsar (only available in Europe). It's manual though, I would never buy the automatic version with all the horror stories I've been hearing about the CVT.

[@Ciilow24]

Surprisingly, they price the vehicles very expensive even though they’re not doing good. At least you should be smart with your pricing and undercut the competition 😂

[@soot1993]

Just like jeep 😂

[@bvedant]

I really don't like most Nissan models, but that's not really true. The Versa has been one of if not the least expensive new car on sale in the US. Mitsubishi is even an worse offender for this than Nissan. They charge Japanese car prices since most models are assembled there and they have to ship them over, for American-level build quality.

[@C1K450]

they rather make profit with 100 customers buying $90K cars than 1,000 customers for $30K.

[@Jttw2131]

I hope Mazda never goes bankrupt - super reliable, low maintenance, fun to drive, and looks and feels like a luxury car at an affordable price Best of everything.

[@JustinLin-i8l]

ture that, love my Mazda CX-9

[@earl-d4n]

mazda has issues too. the cyl cancelling 4 cylinder is a terrible idea and problems waiting to happen.

[@BruceLeedar]

My prediction is they get absorbed by Toyota to some degree as competition gets even tougher. Remains to be seen whether their conservative approach to EV will pay off; I tend to believe it will (due to technological limitations I don't see ICE going away soon for volume production cars), but it's very hard to predict.

[@cellpat7392]

The CVT's turned me off to Nissan. Straight out true.

[@weirdshibainu]

Yep. I went with a friend who wanted a maxima a couple years ago. Maximas used to be cool. We merged onto the freeway for the test drive. The transmission was lagging compared to the engine.I warned her. She bought it anyway, Brand new. 20,000 miles later the issues started

[@wazgoodjj]

CVT's are not the problem. Most consumers don't care about things like that. It it shifts like an Automatic, then it's all good. The Civic and Corolla both offer a CVT yet are among the best selling vehicles.

[@JonathanPARADIS-nb5bw]

@@wazgoodjj Bad CVT's are the issue and Nissan uses bad ones.

[@joeymanny]

CVT is designed to be prone to fail, because its moving part is a belt, compare to clutch flywheel, simple physics of the stress taking to a less durable component

[@GermanShepherd1983]

My son has a 2013 Rogue and all he's done to the transmission is have the dealer change the fluid. CVT is fine if you take care of it.

[@djsyndrome]

"Once a leader in EVs" is doing a lot of heavy lifting. They were the only mass-market EV for years, leading a class of one.

[@xiaoka]

They should just put Honda engines and transmissions into everything...

[@Watch-0w1]

Toyota better

[@henryalvarez4146]

​@@Watch-0w1 lol, nah

[@bvedant]

@@Watch-0w1 toyota was better as recently as 2023. with the issues they're facing now with tundra models and others using that new turbocharged powertrain I would not touch a new turbocharged one for at least a few model years. I might buy one of their hybrids though, those have been and seem like they always will be bulletproof.

[@Watch-0w1]

@@henryalvarez4146 uh yeah. Even bmw have to borrow the Toyota brand.

[@MrNiceGuy500]

Yes and Nissan interiors and tech. The interiors have gotten really nice and comfy

[@davidyun7879]

This potential Honda merger really sounds like the Hyundai-Kia merger back in the day. Never thought this would happen to Japanese automaker.

[@herjitpannu2282]

Nissan problem is its CVT. It failed to resolve it CVT and transmission issues. I have a quest van sitting in my driveway because of its failed transmission. It was a common problem among Nissan and they knew it. They wanted to charge me 6000 to replace it. That along with all the other electrical issues that came with it. Those transmissions should have been replaced at now cost considering the scale of the problem. When I bought my next BRAND NEW four cars, Nissan was not even on the list for consideration.

[@shevon45]

KZbin is being really funny. Literally showed a Nissan ad right before this video. 😆😆

[@abdul-kabiralegbe5660]

😆👍🏻

[@JLR-z8u]

…..they need all the help they can get…..

[@katnap7157]

All publicity is good publicity 😂🤣😭

[@MrTmenzo]

How the heck is Mitsubishi car sector still alive even worse than nissan

[@jameslake7775]

Because of Nissan, actually. They own more of Mitsubishi Motors than Mitsubishi Corporation does.

[@ericarauz7402]

Mitsubishi has a good start price and a great warranty

[@jlm2852]

Mitsubishi is still doing ok in other markets outside America

[@frostman9661]

Just bought a 2024 Pathfinder. Personally love it, but worried that the warranty lasts as long as the company...

[@user-vd4xs4oe5s]

Me 2 😮😮

[@42069SWAG]

One sad thing about their electric cars is they had a huge lead with the Nissan Leaf but did zero meaningful updates to the car. Even today in 2025, they have it available with the extremely outdated and rarely used CHAdeMO plug. Then by the time they launched the Ariya, it was more or less outdated itself with below average charge speeds and range.

[@RASDB7]

💯

[@Nainara32]

It's a pity because the success of (highly govt subsidized) Chinese EVs is demonstrating that there's international demand for small, cheap EVs which is exactly the market segment that an updated Leaf would have been positioned to compete in.

[@freddiecarr7602]

You are an idiot---the Ariya still has the best prime mover and greenhouse packaging even though its via Renault

[@williamdebene2394]

You know what Aryia translates to? Nothing.

[@OMGWTFLOLSMH]

Yeah, the batteries are too small too. I want more range, and an inexpensive replacement. I liked their first gen Leaf, thought it was cute and quirky. I'd buy one if I knew I could get a cheap battery replacement when needed. They're a perfect cheap runabout for the city.

[@UC160]

I remember years ago when everyone was complaining about Nissan transmissions. How did they not see this coming?

[@Knightmare919]

Fun Fact: Jatco builds transmissions for other companies they nake them according to the automaker's specifications and design to blame Jatco for Nissan's problem is stupid it's clearly Nissan's design is at fault if they keep breaking.

[@jesussalas2407]

@@Knightmare919also Nissan drivers.

[@joeymanny]

@@Knightmare919 its 50/50 fault as a manufacturer/fabricator you are also more knowledgeable on material test, stress test and break point of the material you manufactured on, Im a Mechl ENgr and everything comes to fabrication will have data results when it comes to failure, they should have alerted Nissan and Talk these things out before make it to the public, these are professionals with HIGH degree of knowledge and still didn't figure it out in test phase

[@KippinCollars]

@@jesussalas2407 Preach. I have dash cam video of dozens of Nissan drivers doing the most confounding stuff on the road.

[@lucky889s9]

​@@Knightmare919another fact: they rushed the CVT into production to cash in per Carlos Ghosn order. The results: faulty products that they don't even test for a long run. Those manual book states they need to replace CVT oil every 40k miles is a mistake. Needs to replace the CVT oil every 20k miles

[@veemacks7255]

I gave up on Nissan years ago when they went all-in on CVT usage. Every time I think about my next car, they and Toyota are immediately excluded from consideration.

[@Shawnjohson1608]

Toyota cvt are going to 300000 to 400000 miles easily.

[@veemacks7255]

I wouldn't want one if they were guaranteed to a million miles. CVT is the worst driving experience ever.

[@四方城mahjongtable]

They even put CVT on their Minivan, the CVT breaks easily under heavy load.

[@kidinthecity1]

Toyota added a fixed first-gear to their CVTs to reduce wear and tear.

[@shanet7511]

​@veemacks7255 many Toyotas don't use CVTs, the Rav4 uses the Aisin 8 speed, the trucks and body on frame SUVs use a 10 speed, and the regular hybrids with the hybrid synergy drive system (rav4, corolla, prius etc) use a planetary gear set that doesn't shift at all. The planetary gear set is often referred to as an "E-CVT" but it is in absolutely NO WAY AROUND CVT. Basically the way it works is the hybrid battery and gasoline engine can both send power to the electric drive motor, which propels the vehicle. These are arguably some of the most reliable vehicles that have been built in the last 20 years, regularly seeing well over 500k miles in taxi/rideshare/delivery uses and long distance commuters while achieving amazing KPG for the vehicles they're in (almost 60 in the prius, the Rav4 and several similar sized crossovers get 40mpg, the Avalon/ES300H get 44, camry close to 50 and the Sienna and Highlander at 35)

[@mysarc]

It's not just the CVTs. The timing CHAIN on my old Nissan Maxima completely broke. I've never heard of a chain breaking until that experience. Never again with Nissan!

[@tenossos]

My 96 Maxima with 220K miles has its original chain, with no sign of breakage.

[@bvedant]

the last good maxima was the one in the early 90s

[@larryc1616]

That means you engine went kaput! 💰

[@giacomovaninetti6976]

That’s insane. Those parts shouldn’t be able to break like that

[@mysarc]

@@larryc1616 Pretty much yeah, it was junked after.

[@Epistemologics]

I’m so glad I quit my job in Nissan sales a couple months ago. It was rough. No one was making a living

[@robertfarrington5156]

I was selling Infiniti’s up until last October, decided to retire due to lack of sales and not making any $. Total of 29 years between selling Nissans & Infiniti.

[@pragsmo916]

Do you both agree with what is being said in this video about the brand and also the relationships with the dealerships?

[@Jude-t6y]

Actually, their future looks better than the future of Stellantis. LOL! By late fall 2025, Stellantis will go belly up.

[@lizmusan7300]

Yup, Stellantis is utter trash. Greedy executives come in, deliver "great" quarterly results regardless of the long term impact, get paid and then leave before or during when things are imploding.

[@brokeduece1691]

Their lack of reliability is the cause of their downfall. My parents 1995 Maximas was bullet proof. My 2015 Altima exploded everywhere and everyday. Nissan low prices was not enough for ne.

[@umbrellacorporationwuhanfa3731]

Wow same experience my sister had! She had a 99 maxima that took her straight through college. After she grad and bought a house she purchased a 2015 altima and had nothing but problems. W/the recalls & warranty it was in the shop for at least 6 weeks out of the year. She only bought the Altima because of her Maxima tank from the late 90s. She thought they still made great reliable cars.😔

[@zencronimax7636]

I miss the 90’s maximas.

[@larryhouse3776]

Their flagship car is like 15 years old with only minor updates. Back then, it was a real $100k powerhouse loaded with tech. It's defined it's segment. It's still fundamentally the same car with a little more power. But fully spec'd now they're over $300k in Canada. You can literally buy a new Corvette with almost double that power and way more technology for cheaper.

[@yota8325]

They don't even make the gtr anymore

[@larryhouse3776]

@yota8325 they just finished in 2024. Many dealerships still have them. Google tells me I can get a Nismo GTR in Vancouver for $360k. And Japan is still getting them through 2025 currently.

[@TheMadmax0609]

Sounds like Porsche with the 911... All they do is rinse and repeat the same car.

[@Dieselkraftwerk]

​@@TheMadmax0609 But the 992 is still the benchmark for performance cars in 2025 so i guess thats pretty good for Porsche. Im a BMW guy so i know how what happens when a car maker Tries to be a little too "innovative" with their Design... 😥😥

[@TheMadmax0609]

@Dieselkraftwerk the 992 hasn't been the benchmark for quite some time. The Plaid completely destroyed it in acceleration back in 2021 and now Ford just came out with a Mustang GTD with better Nurburgring times than a 911. Porsche lovers are comical.. The company has been around for decades and yet they can only convince about 300,000 people a year to purchase their products. If Porsches were that amazing more people would buy them. 👈 Fact.

[@wilber2k06]

Don't forget customer service, especially on the service side. The last 2 dealerships that I've been some of the people working thereare either antagonistic or condescending. I used to be a lifelong nissan owner, so I decided to move on.

[@SatongiFilms]

Nissan has cars that been 12, 15 years in production, largely unchanged... that should tell you everything. They are stubborn and don't innovate for over a decade now, this is not surprising.

[@brandspro]

Brand new redesigned Armada just hitting US dealers. Brand new redesigned Murano in dealers now. Brand new Leaf coming later this year. Brand new Sentra coming later this year. Ariya was brand new in ‘23. Hybrid Rogue coming this year.

[@mss627]

The first company that starts producing small, reliable, fuel efficient vehicles at reasonable prices (say under 20K) will absolutely dominate the automobile industry. I don't understand why manufacturers haven't figured this out yet.

[@r9999t]

It's partially the car companies fault (greed), but a lot of it is the regulations. It's really hard to make a cost effective car when it needs a million air-bags, mandated safety tests, tons of sensors, etc. Then they also need to be competitive, so they need cameras, GPS, entertainment system, etc. Then they still need to meet MPG requirements on a hugely bloated car stuffed with everything I just described. Not to mention that they need to keep track of all the regulations they need to comply with, that in itself requires a huge staff.

[@Jocool101]

@@r9999t Its exactly this, many people don't seem to realize that making a car is extremely complex and expensive and the margins are paper thin on these economy vehicles. The Nissan versa was an extremely cheap economy car starting at just 18k but its not exactly a best seller anyway and is even getting discontinued this year. Consumers want features and comfort, and the balance between adding these features, preserving reliability, and keeping costs down is a fine one.

[@lstuart2704]

Nissan is the last one doing this. You can buy a 2025 Nissan Versa that gets 40mpg for 20 grand. get a 5 speed and you have a reliable eco car. But Americans don't want them

[@michaelfleming40]

They obviously don't know their history of automotive business. They should read biographies of Soichiro Honda and Henry Ford. 😊❤

[@Thesportyowl]

​@@r9999t The crazy thing is, manufacturers often lobby to have these regulations put in place to make sure that selling more features is required by law.

[@Light_saberLight]

CVT transmissions that just were to expensive to repair and Nissans CVT problems are at the core of Nissans problem

[@Quephara]

Remember that CEO who left Japan in a box? The one who saved the company from certain demise? The one they chased out of the country? Chasing him, That was the killer, not China

[@Salvisol]

He was also known as Le Cost Cutter. I'm sure he cheapened the product with his decisions.

[@kyliefan7]

Both of my Nissan’s had rust issues and one was within the corrosion warranty and OF COURSE NISSAN would not cover it!! Their dealership is awful in my town and would NEVER, EVER BUY A CAR FROM THEM AGAIN!! BYE FELICIA!!!

[@umbrellacorporationwuhanfa3731]

I owned a 2004 Altima about 15 yrs ago. Great car, no major problems. Mechanic one day asked me to come into his shop so he could show me the undercarriage. The floor boards where basically gone.. The entire undercarriage was gone two years later. Nissan knew the entire time due to it being a design flaw. It captured water w/out adequate drainage. Otherwise it was a solid car. My sister had a 2015 Altima nothing but problems, was still under warranty at the time & needed a transmission replaced. 90s Nissan where tanks! Especially the Maximas, Nissan knew in the 2000s they where pushing out junk cars & did fyuk all about it. Nissan will be missed by me honestly...the 90s where great cars & even though my Altima literally rusted away the motor/transmission was pretty solid. I will never own another Nissan.

[@starrwulfe]

I have no sympathy for Nissan. Carlos Gsohn was set up largely by rivals within the company that didn’t want a foreign takeover and didn’t like a foreign CEO. But those guys know nothing about anything beyond their domestic market. I own a Pathfinder and even didn’t side work in Yokohama for Nissan, but you get what you get. Adapt or die.

[@DayTuckErrJoobz]

I would say the same for stellantis. Their crap can just rot on the lots.

[@LollipopLop]

Or just don’t adapt Cars aren’t very important anyway Japan has bullet trains and stuff

[@Salvisol]

Guy was known as Le Cost Cutter. That mentality is good for profit. Bad for quality.

[@swayzy762]

I work in a manufacturing plant that makes automotive engine components. Our customers currently are Toyota, Honda, Ford, and Nissan. Our sales volume also follows that order.. Ford is opening a new line with us for the diesel F250s in 2 months and it'll have full mass production capacity by spring 2026. Meanwhile Nissan parts represent maybe 10% of the total parts we make. Ford represents probably about 20%. Toyota and Honda are fairly equal, with Toyota having a slightly higher demand but hardly. Toyota has plans for the future. Honda has plans for the future. Ford has plans for the future. Ive heard ZIP about any plans going forward scaling the Nissan operation up meanwhile we actively do that with our other customers like Toyota. This news story makes perfect sense. It's also that auto makers need to either go full hybrid or full electric ASAP and a company like Nissan isn't equipped for that challenge.

[@andre.shaw91]

To be honest, Japanese’s car makers are trading on their past name. Their new cars are really no better than other alternatives and in some cases are worse. Toyota is even overhyped now

[@lstuart2704]

Agree. 2024 Honda HRV here and it's very cheaply made

[@dominicrusho]

Come on, this isn’t true in the vast majority of cases. Toyota, Mazda, and Lexus are still producing some world-class cars. If anything, it’s the German brands that are becoming scarily reliant on their badges

[@midengineZ06]

Pretty sure the Japanese Government encouraged this talks between Honda/Nissan/Mitsubishi. The Japanese Government has a history of encouragement of merger over a foreign company owning a Legacy Company such as Nissan or Mitsubishi

[@legoguyver7459]

When the idiots thought it was smart to jack up the price of the Z by $20,000.

[@JonathanPARADIS-nb5bw]

They should have made a naturally aspirated base model using the Frontier's 310 hp V6 that costs much less. Making them all twin turbo seemed like a mistake as I never see those cars on the road, no one is buying them.

[@oldtwinsna8347]

@@JonathanPARADIS-nb5bw Disagree. The turbo motor as a base config is the right way to go. Normally aspirated V6 can't deliver. Totally uncool when you get blown away by an F-150 2.7! That 3 liter turbo engine can be built up to produce wicked power for dirt cheap since it's been around. Great tuner car.

[@JonathanPARADIS-nb5bw]

@@oldtwinsna8347 310hp is plenty for a Z car

[@chaseteter]

@@JonathanPARADIS-nb5bwThe engine and the design from b pillar back are all that saves this car from being a complete joke. The price and the front end are fatal mistakes. If the journalists are right, the soft suspension is strike three.

[@rwtwb]

My 2018 Frontier has no working heat or AC, the window won't roll down, the tailgate bent when I put a boat in the bed. The whole thing is falling apart. A 6 year old vehicle. Yeah, if this is what they're going to put out, the future looks grim indeed.

[@lizmusan7300]

Ouch, sorry to hear that. No consumer should ever have to have a newer car fail on them.

[@johnnymichael1804]

Dont believe you.

[@Garlander]

Tail gate sounds like user error. Added too much weight. Window not rolling down is easily fixable and not getting heat or ac sounds a little sus, probably your blower.

[@umbrellacorporationwuhanfa3731]

​​​@@Garlander A window motor/regulator shouldn't fail after 6 years, same w/the blower😂. My second car is a 2004 dodge stratus. A 21 yr old car and all the windows roll down....

[@lizmusan7300]

@@umbrellacorporationwuhanfa3731 I 100% agree with your reply to Garlander 😂

[@l.z.1283]

They trashed their brand, especially Infiniti, by not selecting their customers

[@khoa2610]

get rid of infiniti. focus on the market that sells well for you, lower income. This mean focus on ALTIMA (get rid of maxima), a mid size suv, and a mid size truck. focus ALL your attention on like 3 vehicles, build up quality, make it super reliable and affordable. This is how you bring it back.

[@jasonf7072]

Think they already dropped Maxima. There was no 2024 Maxima & I haven’t seen anything about a 25 model either

[@williamdebene2394]

They’re just incorporating all the bad designs from Infiniti into the new Nissans. Nissan is becoming Infiniti, they just don’t learn.

[@bluethunder9102]

They been drop maxima and I think Altima will go away soon till they make it an ev but the Sentra will still be gas powered

[@christianknight7120]

Hard to believe that the switch to CVT basically tanked their reputation and trust from their costumers

[@OMGWTFLOLSMH]

They wear costumes?

[@earl-d4n]

bad engineering BUT it can be corrected. TOO much on the line to let them fail and disappear.

[@TonyKimtheamusementparkfan]

@@christianknight7120 the Murano is to thank for the Jatco CVT that we all hate Nissan for

[@siptang81]

I’ll never understand why Nissan and Subaru use CVT transmissions. They know they fail but they don’t care. Says a lot about the company

[@corrosivedevourer]

Honestly that's why I stay away from Nissan and Subaru, those CVTs are prone to fail at 90k miles

[@projectz9776]

Subaru CVTs are okay, if you look after them very well and change gearbox oil timely. But nissan CVT is absolutely garbage.

[@GTX311]

My Subaru Crosstrek is manual transmission and I love it but I'll never buy another because they discontinued the manual transmission trims in 2023.

[@Johnsmith69448]

Honda and Toyota also have CVTs. They're not all bad.

[@earl-d4n]

and toyotas are STRONG cvt's. good engineering IS the answer.

[@JM-wd3dk]

Brand new Nissan Versa with a manual transmission is ridiculously cheap and reliable compared to other models

[@scaldon2]

This what happens when you use JATCO cvts

[@Shadowx157]

In America, The scummy CEO for-hire would bankrupt the company take the profits and dip, Good on Nissan actually trying

[@renewashington791]

I purchased a Nissan compact car 🚙 in the early 2000s, and it Served me Well for 15 years 🥰 before I soLd it during C-19 in order to cut costs because my job was Remote and I didn’t have a need to drive very much.

[@tom11zz884]

Nissan would cost cut too much on their cars. Cheap quality. Their base model Maxima which cost $35K had cheap Halogen Head bulbs. Unacceptable when a $20K Toyota Corolla had LED Headlights.

[@lstuart2704]

LED lights are stupid.

[@umbrellacorporationwuhanfa3731]

​@@lstuart2704 I agree 👍 The only benefit imo is there longevity.

[@Salvisol]

Led headlight assemblies are also super expensive to replace. I'd be fine with the halogens

[@ThePilotGear]

FWD offerings should be Honda-platformed and Honda-powered. RWD offerings should be Nissan-platformed and Honda-powered. EVs should be Nissan products. The Sentra should be a budget EV, the Pulsar should be a budget plug-in hybrid.

[@prisonmike9186]

Nissans were great then corporate greed got to them

[@marvelleh]

Every auto maker CEO’s and executives always say the same thing, “things are competitive” “we lost market share”. How about just make a reliable product good looking product and people will buy your cars. People don’t have trouble with Honda’s and Toyota’s often. Nissan is riddled with problems from the CVT, pumps, and everything else. They also overprice the cars people would enjoy like the Z.

[@Sjalabais]

I'm surprised by Nissan's rebuke of the "12 months of liquidity left"-statement. Didn't they say so themselves in November when they started flirting with Honda and positioning themselves for government subsidy/support? Also, we replaced our 2012 Leaf with a brand new one in Nov. '23. It's the main vehicle in a three car household. The 2023 model's quality is *much* lower than that of the 2012, surprisingly so. It is still a simple, predictably reliable EV in contrast to the shaky quality of, say, Tesla or GM. Kia/Hyundai lead the EV market, but everyone knows that and it shows in valuation. BYD, Xpeng, MG, Maxus, Seres, Nio and others have good cars, but they all fall short with some equipment choices or quality experience.

[@lstuart2704]

Honda's quality has also declined a lot based on my 2024 HRV purchase

[@chrissolace]

Completely makes sense. With how well Toyota is doing, how Chinese car companies are emerging, and even electric EV cars coming into the mix, Nissan really isn’t catching up and I think working with Honda will fix each other’s problems and provide better competition.

[@chrislim7976]

There's no way Honda voluntarily agreed to this.

[@jessicayoung1190]

I heard Japanese government forced the merger of those 3 companies .

[@ayebing]

My guess is Honda wants Nissans truck platforms as they are still profitable and Honda doesn’t have any of their own. The rest of the line up will be dissolved.

[@ro0ster648]

The Japanese didn't want Foxconn, a Taiwanese company to buyout Nissan. Foxconn wanted a foot into the door to make their own EVs, and getting those Nissan shares left from Renault was their opportunity.

[@chrislim7976]

Interesting insights. Thanks.

[@jessicayoung1190]

@chrislim7976 I heard Japanese government forced the merger of those 3 companies.

[@PeroniPete]

It's no mystery. All the Japanese makers have been producing crappy looking cars forever. But they're SO stubborn, refusing to bring in outside design studios to help, as the Koreans did and now the Chinese are doing, and it pays great dividends. Just look at Toyota with the Prius...years and years of them making it look as stupid as possible, then, finally, a revolution in its design. But how long did it take.them to fix the obvious problem..? DECADES..!

[@lstuart2704]

I disagree. Toyotas been looking ridiculous lately. Trucks look so dumb just like GMs. Apparently they hire the same idiots.

[@N0rdman]

"A new partnership with another automaker, even a Chinese one, mright be its best shot..."? Haven't you learned by now? The Chinese isn't creating partnership for your best interest in mind, they are in it to bury you! That's the only reason they partnered with BMW, Mercedes, and others. Now, they have learned everything about what makes a car door sound hefty and the interior look impressive-all the things that impress. Look at Denza, the partnership between BYD and Mercedes: Mercedes is out today, and Denza, along with other cars like Huawei's Stelato, is squeezing the Germans out of the market, just like they did with pharma from Germany and a lot of other sectors.

[@trevorgwelch7412]

My Wife has a 2020 Murano Platinum SUV ... she loves it ... excellent car .

[@anotheran]

Ghosn killed Nissans product line with his cost cutting

[@loucassavva3532]

You can't actually believe that the guy that came in to cut costs at a sinking company with mass debt is the cause of it dying????

[@aeromtb2468]

the crap CVT killed the company.

[@nutsackmania]

@loucassavva3532 lol if youre a manufacturer and bring in a guy who slashes quality and steals a bunch of the companys money among many other criminal activities yes, he is to blame for long-term problems

[@yota8325]

If anything ghosn saved nissan for a short period atleast. Otherwise they would have gon bust 20 years ago

[@tenossos]

@@aeromtb2468 It's not that simple.

[@mathiasmwanza1996]

...And the way I really love Nissan. They should've listened to customer cries about their cvts😢

[@kelliontamason2009]

For what it's worth, I have a 2012 Nissan Sentra with 140,000 miles. No transmission issues

[@shanegassman]

Me too. My 2013 Altima is at 246,000 miles with original transmission.

[@umbrellacorporationwuhanfa3731]

There is ALWAYS outliers. Thats great you where one of the few of them👍🏼

[@brandon_buildsDIY]

The Nissan frontier is a very solid and underrated truck coming from a mechanic. I am thinking of snagging one soon because Ik it will last atleast 250k miles and 20 years plus. I hope Nissan brings back the Xterra because it will literally print money for the brand and possibly save the brand. The market is calling for an Xterra.

[@billchan1997]

I had a nissan leaf EV in 2014, but no major follow up. Disappointing.

[@vivianamolano7804]

Seeing the thumbnail made my heart drop I wish the best for Nissan ❤

[@avocadogaming3942]

I hope the quality of Honda doesn't drop

[@MrNiceGuy500]

I really like my 3rd gen Rogue. Nice interior, smooth ride, very ergonomic. Taking care of it how I’m supposed to, getting a CVT fluid exchange right now at 32k miles. Yes I’m typing this from the dealership

[@Lukey-jy4ez]

This story will be repeated for many other brands. The next ten years is going to be troublesome for many people 😢

[@thevillain8151]

This is what's going to happen to all car companies, none of them are interested in value for money or let alone something cheap, the Chinese are willing and doing and performing.

[@aoitamashii]

They build cheap, and forgo all environmental concerns wrt their EV battery production. It's easy to undercut the competition when you don't care about how you extract the resources or produce the materials, and can put your workforce through the wringer.

[@abrahamkuyoc7311]

​@@aoitamashiiSame as any western company

[@meb5205]

@@aoitamashii Lmao nonsense! As if Western and Japanese companies care about the environment. You won't die when you admit that the Chinese simply do it better. They were smarter. They have a better supply chain. They are winning.

[@lzasnw]

@@aoitamashii just like how western companies originally outsourced manufacturing TO China because… oh wait,…THEY WANTED CHEAP LABOR and bigger profits? Get off your moral high horse

[@zoman114]

@@aoitamashiiMisinformed, huh?

[@dancook4993]

All the car companies are in trouble all of them overpriced and emptying the pockets of buyers for years is coming back to haunt them

[@Rod-bp8ow]

The Brand has been performing in South east asian markets, as well as some parts of the pacific, the after sales effect of this company is remarkable.******

[@shanegassman]

Nissan had the highest number of subprime car loan customers. Then they raised their prices and pushed out their customer base. Now a Rogue costs the same as Rav4.

[@umbrellacorporationwuhanfa3731]

My sister at the time was one of them when she was in college.😂 Some of those subprimes where college students. She graduated bought a house and a 2015 Altima back in 2018 thereabouts. Nothing but problems! Recalls and warranty had that car in the shop for 1-2 months a year before she got rid of it. She was loyal to Nissan because well before that she had a 99 maxima that took her straight through most of her degree & when she graduated was so in love w/Nissan she decided to stick w/them. After being burnt by them she now just leases different cars every few years. Its to bad Nissan shot themselves in the foot. My sister is making close to 6 figs now and likely would've been in an Infiniti now had Nissan not fyukd her over.🤷🏽

[@bvedant]

Ghosn: "Nissan is in panic mode looking for someone to save them" Who put them in the position that they needed to be saved, Ghosn, hmmm????

[@Nainara32]

He hasn't been at the wheel in more than 6 years. The automotive landscape has changed a lot since then.

[@earl-d4n]

he's just sour grapes

[@OscarRodriguez-vg5qb]

But will the merger between Honda and Nissan make Honda's cars less reliable because of there new market share ? 💭💭

[@MichaelGilmoreTV]

Man, sad to hear this👀. I owned several Nissans throughout my life. The cars were good and never caused me problems although everyone I bought were new👍🏿💰.

[@chrisvalentin4826]

Glad to see them fail, know a few people where there transmission went out, and they had to pay out of pocket to fix it, that is just horrible!

[@magnoliap5824]

They are not going to fail, they will likely merge with Honda by 2026.

[@dlazo32696]

Is it wrong that I don’t feel bad for them AT ALL?

[@annagilda1]

They used to make good cars, now they make junk that breaks. That's what happened. When will car companies realise , we just want simple well built cars?

[@Sam-d8o6q]

They were pioneers of sorts..remember the leaf? Didn’t update it enough. What could have been the beetle of electric cars is largely forgotten.

[@Dntdgxj]

Funny to see Carlos Ghons pretending this is a different Nissan, not the one he was a CEO for 17 years. It was his direction of limiting EV development to only 1 model, cutting costs on R&D and other especially in his last fer years. As result he had to escape Japan in a large box like a dog.

[@livedeliciously]

Hopefully Honda takes complete charge of Nissan in the supposed merger. You can't help but worry that this merger will lead Honda down the same path if proper controls aren't set in place.

[@lstuart2704]

Honda is already on this path

[@Mrwasgehtsiedasan-j1m]

i can remember my family owning a my2000 nissan, one of the last ones before the merger. quality was just sublime. went until 200k miles with just regular maintainace. if you can find a low mileage pre 2002 nissan, go for it. it will last you half a lifetime.

[@Gingerlata]

I have been driving nissan for the last 15 years. I love my nissans

[@henryalvarez4146]

Same. Coming up on 201k miles on my 2010 Sentra as my commuter ride with no real issues.

[@aoitamashii]

@@henryalvarez4146 That's just before they really started sliding, is why. What you bought in 2010 isn't what they sell in 2024, or really the last 10 years.

[@godfreysampson6432]

I've worked as a medical rep from 1995 - 2020. Drove on average 42000kms ( 26100 miles) per year. I only drove Nissans - Sentra , 2 x Almeras and 2 x Tiida's during that period. The 2006 Tiida I gave to my son in 2014 when I bought the 2nd Tiida. The 2006 Tiida had 430 000kms (267 250 ) miles on the clock when sold in 2018. The 2014 Tiida is still driving - with no issues and got 269 000 kms ( 167 180 miles ) on the clock. I love the Nissan brand - they just need to improve the design of their cars - make it more modern and sporty. In 2020 I bought me a demo Hyndai Accent Hatchback 2017 - with 39 000 kms ( 24 240 miles) on the clock with 7 year or 200 000km warranty. Within the first 6months I struggled with grinding gears - when took the car in to be fixed they told me its wear and tear - it's not covered by warranty. My next car will be a Nissan.

[@KhmerM6C8]

Nissan/Infiniti and Honda/Acura are my favorite cars. In the last 30 years, most of my cars are Nissan ( 300 Z , Pathfinder, Armada, Infiniti QX80) and Honda ( CR V, 2- Accords, 3-Acura TLs , ILX, & TLX) . Glad they are merging 😂😂.

[@Sheepmansheep]

I think they have an image/marketing issue. They have good trucks and truck based SUV's, but they need to have a true 4runner/land cruiser equivelent in the US like they used to with the xterra.

[@AMac-qd6ft]

Nissan: The Official "Nobody's First Choice for a New Car" Car

[@bvedant]

In the US it's the new car choice for trashy people

[@albertoguerrero007]

😂

[@JoeBlow-Knoxbaddrivers]

420 credit score! Your good!

[@user-mf9gs]

They go down in value a lot very quickly though

[@supahbowla5418]

It’s a shame seeing a company like Nissan that’s had a legacy of making some of the best cars in the 20th century. But that was the past and they’ve been in a downward spiral since

[@patriotdrone9566]

Love the Nissan commercial before the video that plays first. lol

[@l.ls.8890]

I own a 2001 Nissan PF and it is still running without any major problems. So far the issues were normal wear and tear and the vehicle is in better than good to excellent condition. I still drive it because it scares me today to buy one of these newer cars with keyless ignition and lots more plastic.

[@raycoe2927]

Good, you play the consumer the market will play you.

[@briengakaplan-b1550]

Nissan has just had too many issues over the years which has gotten them to this point. The CVT transmission, Ghosn bleeding them dry, chasing fleet market sales instead of quality product, all of this weakened their brand name and perception. They need a complete revamping of culture in how they operate before trying to merge with Honda because they are on two completely different modes of operation.

[@ylzno]

I had a 2017 Nissan Rogue Sport, it was a decent car, but it got totaled and I got a Mazda now, and definitely not going back. I heard that Nissan new lineups has those small 3 cylinder engines + their crappy CVT transmission, I hate CVTs, not going back.

[@flashoflight8160]

I have a Nissan Leaf EV. That's the last great car they built. Affordable new and used. Although it has no thermal management system unlike every other EV on the market, that's not necessary for a city commuter car. Don't DC charge in 90+ weather. My 1990s Nissan Sentra lasted almost 30 years too. Not a great car either, but it runs forever. Both will last far longer than the Nissan CVT gas cars. Sad to see Nissan fail as a whole so badly.

[@kevinl20082008]

All Japanese car designs are stuck in the 80's. Plus they are all too stubborn to change it.

[@HighFly1974]

Finally a spot on comment here.

[@pingpongballz5998]

I remember I had a 2012 Nissan Sentra. After a while of driving it, I thought the transmission was weird. I didn't know it was a CVT. Anyway, years later, that transmission went out. I'm never buying a Nissan again.