John Facenda All-Star Sales Promo, 1960

Perhaps the rarest film from early Philadelphia TV history: WCAU-TV and NFL Films legend John Facenda appears for Pepsi in joint sales promotion with rival TV stations WFIL and WRCV. This film shows how TV marketers viewed their vast power as a mass influencer. Bonus: appearances from Jack Benny, Raymond Burr, the cast of Gunsmoke, Walter Cronkite and the Philadelphia Eagles! And lots of Pepsi-Cola!