John Marshall: 3 strategies for effectively talking about climate change | TED Countdown

Take action on climate change at countdown.ted.com.
Which sounds more urgent: "global warming" or "pollution blanket overheating planet"? In this actionable talk, communications strategist John Marshall explains why we need to rethink how we talk about climate change -- and offers small but mighty language adjustments to get people to more intuitively understand and care about this existential threat.
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[@lorontoinette]

We were taught this in primary school back in my day, i can't believe some people in America haven't even HEARD of it????

[@theyredistortingyourrhythm130]

USA Weather Channel Founder John Coleman Exposed the climate change govt money grab tax over 10 yrs ago 0 disappeared beach shorelines in every capital city in every country on planet Earth

[@richardfrench2863]

I was taught about the coming Ice age, how Nebraska and Iowa would be in permafrost, and NYC would be uninhabitable by 2010

[@heinzfischer2710]

Americans should be happy not to be told about this nonsense. Climate change by man-made CO2 is very much in dispute among scientists.

[@placeholdernameisplacehold7671]

@@heinzfischer2710 What makes you say that?

[@wandazuniga8838]

This was simply precise and concise

[@brandonlu6763]

Well done! It's really essential to communicate it more and more people.

[@sciencenonfiction4109]

For me, it's the human health impact. My cousin died last year at 23 from Lyme carditis. Ticks are expanding in range and season length because of the warming in the NE US.

[@Chris-pt6hh]

Mosquitos are spreading as well! The US doesn't have a malaria problem like more equatorial countries partly because we don't have the climate that supports the mosquitos that spread it, but that's starting to change.

[@hootsmin]

What and where is Plum Island and who is Dr Erich Traub?

[@sciencenonfiction4109]

@@Chris-pt6hh I live in Florida and I believe our southern regions have seen some malaria and/or zika in recent years.

[@richardfrench2863]

Wow, life expands in warm climates? The horror.

[@DarkSaruman]

The most important video I've seen in a long time!

[@SATISHKUMAR-gd5db]

The Copenhagen summit-2009 on Climate Change and the views expressed by the Microsoft Head Bill Gates in the year 2015 about a Virus and now Covid-19 creates many doubts.

[@Noukz37]

I was about to ask why does it have so many dislikes, but I see the other comments as well... So many scared, ignorant deniers everywhere!

[@ladyselenafelicitywhite1596]

If you want to help slow down anthropogenic climate change, here are some ways you can do so for free. TreeApp, an app that plants trees on your behalf every day. All you have to do is watch a 30 second advert. Tribaldata, an app that sells data. You can plant a tree every time you earn enough points. Both apps work on smartphones and tablets. Ecosia, a search engine just like Google, but all it's profits go to planting trees. Thenonprofits, a website with links to click to donate. You can plant trees, protect forests, help people who are poor, sick, provide healthcare and education, etc for free.

[@lumoncon]

Very needed simpler information

[@ajsarrosa2678]

This is a very good video. Thank you so much.

[@MelroyvandenBerg]

thanks! I will try your tips

[@emiliamarquezjimenez1913]

Omg! So easy to understand and get into the matter. I'll use this with my students! Thank u so much!

[@praiseyahwehandyeshua6543]

Your indoctrinating them did you know climate change is just New Age stuff to bring about the New World order it all ties into Bible prophecy this is a heavy load of truth that you may have not been ready to hear but it is the truth

[@richardfrench2863]

I can prove in one paragraph this guy and liberals don't care about CO2, climate, or any of that. this video was designed for low IQ humanities majors that can't think: you.

[@emiliamarquezjimenez1913]

@@richardfrench2863 totally agree with you. I didn't even bother to reply him...

[@ladyselenafelicitywhite1596]

If you want to help slow down anthropogenic climate change, here are some ways you can do so for free. TreeApp, an app that plants trees on your behalf every day. All you have to do is watch a 30 second advert. Tribaldata, an app that sells data. You can plant a tree every time you earn enough points. Both apps work on smartphones and tablets. Ecosia, a search engine just like Google, but all it's profits go to planting trees. Thenonprofits, a website with links to click to donate. You can plant trees, protect forests, help people who are poor, sick, provide healthcare and education, etc for free.

[@MegaSnail1]

Thank you... Your ideas are essential. Be well

[@kaitlynnsnyder673]

Thanks so much for this insightful and instructive video!

[@carolgibson-wilson4354]

Good ideas. Keep it simple.

[@Mobus_]

Yes because they are dumb. We are smart. They are climate deniers. They deny there is even a climate.

[@kougar7]

First time I've genuinely heard anyone else make the Fahrenheit conversion... people hear 5C and simply gloss over it, yet 9F sure does get people to stop and blink.

[@thurlynox]

Pretty universally usable. Well done.

[@pachamama526]

great talk! as an aspiring journalist and climate activist, this is such a big question to me- this video eally helped

[@lyndibrown]

We’ll done! I learned a lot! Will put into practice.🎉❤😊

[@AbdulRehmanSahibAR]

I talk to people about the weather changes, less rain, crops ripening earlier each year. And the last 200 years of industrialization.

[@Pete--]

Yeah, make sure you mention the danger to tea and coffee crops, lol. That always gets ears perked up.

[@AbdulRehmanSahibAR]

@@Pete-- wheat is more important here

[@richardfrench2863]

don't forget to mention the record crop production, the most green earth in history

[@BruceWaynesaysLandBack]

This needs more viewssssss

[@Nini_bats]

I loved the ending so much, "colossal BUT winnable fight". Thank you for the information. Let's inspire some change!

[@richardfrench2863]

He doesn't care about climate or CO2 emissions and I can prove it one paragraph.

[@kodlcan]

Scientists: Climate change Aliens: Wh000t? 😂

[@spideythekd]

Thanks for this video

[@7saany]

add to this the fact that we continue to refer to environmental sustainability as "SAVING planet earth" making it as if it was foreign to us. We are literally SAVING OURSELVES and OUR HOME.

[@leehayward8609]

Super helpful insights. Makes me think the education and explanationof science based issues need better user based design from the get go.

[@SullieBurgess]

A very, very important talk. Thank you

[@fredgotpub871]

Thanks, the blanket picture seems a good word !

[@itsjacob7239]

Covid 1 was wimpy easy mode, Covid 2 (climate change) is when the boss music starts playing :D

[@Baxtexx]

I dont know if its a lack of info? People know that sugar and smoking is bad but they do it anyway.

[@vishank7]

Excellent ideas. Thank you!

[@Mobus_]

And if they don't listen, let's call them names.

[@MI-lo2hj]

Climate change is such a joke.... Even the Antarctican ice sheets are cracking up

[@Mobus_]

.. and that has never happened, ever. Yep, must be us. It's "established science" after all. If anyone thinks differently they're just ignorant. We are smart.

[@jmuld1]

@@Mobus_ Give me a little of your "established science", I find only opinions.

[@klokoloko2114]

That was good one

[@jmuld1]

@@klokoloko2114 Do you think there is evidence?

[@Mobus_]

@@jmuld1 I was being sarcastic.

[@bbt305]

Less talk, more DO!

[@johnstewart412]

Thanks for this video🙌

[@sixacsix]

Step one don't hold your hands like this thumbnail.

[@RevDany23]

I'm too poor to care about climate change

[@gjmichell]

Caring costs nothing. Understanding and adding your voice costs nothing. You'll only be poorer when food chains start to fail and prices go up.

[@RevDany23]

@@gjmichell bilionares have all the resources to change the world, yet they rather make rockets and go to Mars. I rather see the world fall apart than save it FOR them

[@gjmichell]

How about saving it for the other 8 billion people, plus all the future people to come? You'd rather destroy the world over bitterness against wealthy people? Come on, even you don't believe that.

[@RevDany23]

@@gjmichell we can't keep living like slaves, it's not a life.

[@_vofy]

Aliens: Yep, you're screwed. Bye!

[@Gee7470]

I'm a communication student and this video really helped me with understanding basic com concepts and learnt alot about climate change.

[@Astrianable]

not him laughing when he is impersonating the alien hhhhh

[@ICIW-icaniwill]

One of the best TED talks

[@ta5664]

Here’s another strategy, also talk about the benefits of nuclear energy.

[@user-ej4vn2sh8u]

Thanks a lot! Not for world, but for our child. its common words in all countries.

[@rennieamundsen778]

I have been an environmentalist for the last 50 years. I read the books and articles on climate change.What I see is the words Climate change and greenhouse gases or co2 levels are meaningless. He said it right HOW DOES IT EFFECT ME OR MY CHILDREN IS KEY

[@henrytownshend8862]

Look at his hands !!

[@carolgibson-wilson4354]

Typical prophet/teacher hands position.

[@lachimkussun4460]

First step we should plant more trees very simple

[@edmurray69]

Lol. The government isn’t listening

[@carolgibson-wilson4354]

45'd didn't listen. Republican Senators and Representatives don't listen. Too many Evangelical's and Southerners don't listen. Biden listens. Most Dems listen. It's why we're trying to undo the effects of the last 10 years.

[@krninja22]

@@carolgibson-wilson4354 Weird, is that why John Kerry had large investments in oil and gas stocks before joining the WH as Presidential Envoy for Climate? You fail to realize every politician on both sides has vested interests in these sectors and just pretend to care about saving the planet. To think one side is bad and the other is good is just naive. Government doesn't care about the environment, they care about control.

[@Mobus_]

@@carolgibson-wilson4354 What you fail to comprehend is when a person tells you they're listening to stroke your ego. Democrats have a knack for fooling the ignorant. They project their failings on the opposition and instill enough hatred that listening to the other side is repressed. Can't let you know the truth now, can we?

[@ajbreaux2]

You can start the public conversation by NOT CALLING IT RACIST!

[@Mobus_]

They also blame capitalism and western culture. It's almost like they're using environmentalism to support Socialism.

[@heatherburch7697]

Who are “they”?

[@ajbreaux2]

@@heatherburch7697 “They” are the socia-communists in Congress trying to find ANY slogan that sticks and their constituents will rally behind. Every time a Socialist Bill campaign fails, a different left-wing extremist steps forward with a NEW RALLY CRY FOR THE SAME FAILED BILL, hoping America won’t notice. When that fails, the process start anew.

[@Mobus_]

@@heatherburch7697 "They" are the environmental activists who demand conformity to their ideology by calling it "established science". They effectively shut out any opposing science regardless of evidence. Obey.

[@Pete--]

@@ajbreaux2 dude, have you ever talked to a leftist? We're people too. I fucking wish leftism had any say in Congress, but this is a center-right authoritarian country that has always suppressed leftist voices. Social democrats like Sanders and AOC are just diet capitalists, they'll never actually voice any real change to capitalism. Calm down, you're a capitalist in a very capitalist country, no one actually poses a threat to you.

[@Jjab83]

Yeah, why dont we say farenheit?

[@uiwest]

Go Like

[@Finn959]

Aliens be like: Why don’t they have an enlightened science king that rules the planet?! 🤣🤣

[@sylvestergharold7265]

Plato's philosopher king be like

[@DigitalXrisXros]

death destruction decay goodtimes.

[@user-tf8qu1rd8m]

Nice video

[@vthilton]

Save Our Planet

[@nabru_]

Great talk!

[@snowoman1118]

this video is pretty interesting🤩

[@rishiaman2288]

"let alone karen"🤣

[@hikerstl]

This guy drank the cool aid.

[@willwchase]

What? Please do tell me what this phrase means?

[@FedExMan822]

The idea that aliens bridging the divide of space would have anything to learn from our scientist is a human thought.

[@carolgibson-wilson4354]

The idea that you took this analogy seriously is hilarious 😂.

[@FedExMan822]

@@carolgibson-wilson4354 if I took it seriously I would have accepted the premise.

[@MarkiiiRust]

What climate change? The nasa engine tests that alter weather?

[@justsomeoneelse5942]

Nice talk!

[@TS-cy3vw]

See 2010 Ted Talks CO2 depopulation math with Bill Gates

[@SaGeOwL4891]

Instructions unclear, global warming still happening

[@kylephilpot34]

Spread the word

[@richardfrench2863]

Good. Love warm weather. good for crops and people.

[@gregbors8364]

The best thing for the health of the Earth’s ecosystem would be for the human race to quietly go extinct

[@jacobwj1470]

Yes but be realistic and lets do something to save our only home. We can do it

[@richardfrench2863]

@@jacobwj1470 Do what? what is wrong with more CO2 and warm weather? and your head explodes.

[@davejoe75]

How about a climate model that was actually accurate and predictive? It's the alarmism that messes most with this cause.

[@nipsy_lafett]

The US has gone above and beyond the efforts to have the cleanest air.

[@Pete--]

This is a joke, right?

[@richardfrench2863]

@@Pete-- we have dropped co2 emissions to levels of 40 years ago, have the cleanest water and air in our history. Go back to your gender studies, kid, and shut your yap

[@sa.d.19]

وحنا شعلينا 😭🤦‍♂️

[@robroberts7093]

The climate has always changed, the continents have always drifted. The earth is a living and energetic world. It's not going to stay the same for long. I have yet to hear anyone discuss overpopulation. Which is and should be the primary concern.

[@krninja22]

These empty suits are going to save us! Quick, give them your money!

[@Happyshiningpeople12]

Well, if Bill Gates had his way, he'd find a way to reduce it (eugenics).

[@oneniggo]

But the climate has never changed in such a rapid and tremendous way

[@redpandat5272]

I wanna be this guy when I graduate college.

[@richardfrench2863]

so you want to be a time share sales con. good for you.

[@redpandat5272]

@@richardfrench2863 I want to educate people about taking care of the environment. Unfortunately educators can't fix stupid.

[@richardfrench2863]

@@redpandat5272 Really? So you are going to get a Masters In Engineering so you can go work for companies that specialize in providing solutions very complex problems? Right. 100 bucks says you are puss gut humanities major that doesn't understand any of the issues. A yap dog.

[@urielazevedo4246]

People have so much more urgent problems on their lives... And climate change is not one of them nor will it be, nor should it be.

[@carolgibson-wilson4354]

The point is, unless we make major changes in our lifestyles, the other things won't matter because salty water will be too plentiful and food sources gone due to drought and too little land to sustain us.

[@urielazevedo4246]

@@carolgibson-wilson4354 I mean yeah it is cause for concern, but only for those who have the privilege to be concern about it. Poverty, hunger, wars, are much more imminent issues for those suffering from it than climate change, we should strive for a more rich and prosperous society so that people can have the luxury to be concern about climate change. Witch by the way is what is happening, people in extreme poverty have been declining year after year. Thanks to the also declining costs in production. To pass laws obliging certain energy matrixes, forcing electric vehicles, taxing carbon emitting industries will only make it more difficult for those who can't afford the increased cost that such measures imply. The planet must be preserved and looked for, I just think that more specifically this kind of measures, that people usually associate with climate change, do more harm than good in the end.

[@heatherburch7697]

@@urielazevedo4246 Even if the end is millions of displaced people as more of the earth becomes uninhabitable due to desertification or rising oceans? Even if clean water becomes scarce and food impossible to grow? These are only two of the effects of global over heating. There are endless other consequences we can’t even predict as eco-systems fail. What could possibly be more important than that?

[@richardfrench2863]

@@heatherburch7697 The earth has been warming for 200 years...this is what is happening: record crop growth. Record population Clean air in water in the US Record green planet. sounds terrible.

[@AirArtStudiosOfficial]

How about - don’t be a sheep. Have you even asked yourself today, what am I? Where am I? Everything you believe comes from the media - wake uo

[@rooket6]

I agree, don't be a sheep. Repeat the experiements documented yourself. Post the video on KZbin and I'll give you a like. Here's a good experiment: get two airtight boxes with a thermometer in each and a vacuum and some carbon dioxide. Use the vacuum to dispell some air in one of the boxes. Replace the air with carbon dioxide. Put both boxes in the sun for a day or maybe a few. Read the temperatures and tell me which is hotter.

[@klokoloko2114]

@@rooket6 Do not expect for him to do that !

[@AirArtStudiosOfficial]

@@klokoloko2114 😂😂😂 extremely doubtful 😂😂😂

[@richardfrench2863]

@@rooket6 sounds like a green house, you know, those things we make to make things GROW!

[@raulc.]

One world... Okay, two words: Bull S...

[@rlplayz6643]

wow, imagine being so ignorant

[@klokoloko2114]

@@rlplayz6643 When you are feed with .. than all you see is ..

[@rlplayz6643]

@@klokoloko2114 umk?

[@raulc.]

@@rlplayz6643 yes, you have to open your horizons. Don't be close minded.

[@raulc.]

@@klokoloko2114 so all you see is lies?

[@SurfbyShootin]

Strange masonic hand gesture in thumbnail

[@vancepetitti7765]

Good video

[@jackieboyle9002]

When Elon Musk stops blowing up his Rockets I'll take you seriously Apart from that, your 3 strategies are Lie Lie Lie 😉

[@klokoloko2114]

It's a test program, they recycle all that steel. Also their falcon 9 program work very good, they send people too ISS . Yes, fossil fuel misinformation campaign to spread all sort of lies about climate and undermine and saw doubt into real climate science and for what ?! For fossil fuel money babe!

[@valarmorghulis6462]

Lies? Why? Explain, add evidence to your sentence. Educate yourself.

[@russb7268]

Humans emit roughly 6 Gts of CO2 whereas forests sequester around 100 Gts. Man has reduced forests by 50% over the last 100 years so by my calculation we have added roughly 50Gts extra CO2 per year to the atmosphere. Besides that, the reality is the biggest cause of CO2 is having children. The "science" says that having a child results in much more CO2 than driving cars, burning fossil fuels, etc. The fact is that no matter what we do with regards to cutting our emissions, this will be offset by population growth.

[@Pete--]

This is very malthusian. You're assuming population growth will continue indefinitely, and the fact is we don't actually know that to be the case. In the first world, many countries are actually slowing to replacement levels (or below in a few countries) due to education and changing social systems. I'm not saying you're wrong, but I do think that if humanity were to actually allocate resources and try to raise the quality of life and educational standards worldwide, population growth might slow. No reason to be so fatalistic, you can allow yourself a little hope, lol.

[@jmuld1]

No evidence just more opinion.

[@gjmichell]

His point is not provide evidence. The evidence is already there. His point is to provide better ways to convince people to bother taking an interest in the evidence.

[@jmuld1]

@@gjmichell And pray tell where is the evidence?

[@richardfrench2863]

@@gjmichell I can prove in 1 paragraph this joker doesn't care about climate change, doesn't care about CO2 production and and Has targeted low IQ people with his time shares sales pitch

[@s7an10]

03:17 "... but we've only started polluting like this in about the last 60. Our pollution stays in the air for thousands of years, ..." Seriously, when did anyone measure this?

[@Mobus_]

Al Gore measured the pollution thousands of years ago. That's how we know.

[@valarmorghulis6462]

There's a branch of science that study paleoclimate which means study of climate in different geological ages

[@valarmorghulis6462]

And yes, we've never produced such pollution

[@Mobus_]

Should we listen to opposing science? What if climatologists provide evidence that the climate is changing due to cyclic solar activity and galactic radiation? What if they say industrialization is the minimal cause and that it coincided with a natural planetary change that makes our footprint seem worse than it really is. Or should we blacklist these climatologist and hide their message? Should we tell NASA's top Climatologist that he's wrong? It's us driving cars and stuff. Yes, lets bury our heads and just say, "industrialization bad", "people bad", but not China or India, the world's largest polluters. Nope, it those pesky American capitalists.

[@concernedcitizen7385]

Nice Illuminati hand posture in the thumbnail.

[@catherinedixon7896]

I go by the science not propaganda like this still.

[@danielreher1987]

While the topic interests me. But his annoying voice made me tune it out.

[@sklunt]

TED shame on you!! Don't do Propaganda, please!

[@juliajulsen5623]

So, what was the male climate scientists reason to dedicate their live to science? Did they even bother to ask?

[@zen_10__]

Brother only talking about the climate change is not enough, also you have to work practical for the environment. Because even a fool can talk about climate change if he has reading skills.

[@Lawpowergroup]

I came here for answers but all I could do is stare at his twisted fingers Edit: But I’m kinda bogus for even tuning into this lol I’m too woke 😭

[@carcarroom]

Nah I’m sticking with fossil fuels, thanks

[@gjmichell]

Because you don't believe the evidence? Because you're more important than everyone else?

[@valarmorghulis6462]

Yes. Until it's gone. You realize it's not an eternal source right?

[@richardfrench2863]

@@gjmichell I can prove in 1 paragraph this joker doesn't care about climate change, doesn't care about CO2 production and and Has targeted low IQ people with his time shares sales pitch

[@carcarroom]

@@gjmichell the climate is changing all the time. Secondly, I am more important than everyone else. Finally, I don’t like electric cars so until I’m forced to change my car, I won’t.

[@carcarroom]

@@valarmorghulis6462 really? I thought it was going to be around forever and ever. Thanks for telling me.

[@bobbybrooks4826]

Full blown shill

[@shines9290]

Liar!

[@aarond1622]

Dude is ignorant. The SUN accounts for 95% of 'climate change'. And he's misquoting this 100 scientist bs. A lie repeated often doesn't make it a fact. Man accentuated climate change is not the issue. Oh, and what qualifications does this guy have?

[@klokoloko2114]

Sun is down last 43 years, not much but enough.

[@stevenscalling]

What a beta thumbnail

[@Regirs]

Nice propaganda bro...

[@pierredelapotterie5996]

2 videos about climate change in a row, meh.

[@remyllebeau77]

You should start with the truth instead of your lies and fearmongering.

[@gjmichell]

Sometimes I wonder if governments should actually say the earth is getting too cold, just to get all the conspiracy nut jobs pulling the other way.

[@gjmichell]

But then I remember, no, they're the minority, they just like shouting more than most people.

[@remyllebeau77]

@@gjmichell Being in the minority has nothing to do with who is telling the truth. And if you could take time off making non-arguments and be honest, I'd bet that you dislike the human right of freedom of speech because you would rather I be silenced.

[@richardfrench2863]

@@gjmichell They did. In the 1970's