6 Things The Luxury Watch Industry Doesn't Want YOU to Know

[@JohnH-mo5mb]

My citizen, Ecodrive diver for 200 bucks has been through a lot, and neither the steel case nor the bracelet has a scratch. None of my premium Swiss steel watches comes even close. They all scratch very easily. Can somebody from the superior swiss watch industry explain their inferior steel?

[@romanmichaelhamilton8729]

Indeed, very true. My cheaper Seiko Prospex watches have the Dia-Shield coating and very superior to resisting scratches. However, my Omegas and my two Rolexes can scratch very easily.

[@miopera40]

I have one of those field watches from citizen, bought it when they came out 15 years ago for around $100. I beat this thing every week hard, salt water, sand, work during the week, it's been the most reliable watch ever for me, still going on point. I have destroyed many watch bands buy the watch holds like a boss

[@chrisbaker7760]

Your citizen is probably brushed whereas your Swiss watches have polished surfaces that scratch more easily. Most watch brands use the same steel alloy, 316L.

[@miopera40]

@@chrisbaker7760 it is polished, not a single scratch

[@chrisbaker7760]

@@miopera40 If you think Citizen uses "superior steel" compared to Swiss luxury brands, I don't know what to tell you. Steel is steel. I tried looking up your watch because dive watches are rarely in high polish so I wanted to check it out. I could barely find any polished surfaces on Citizen dive watches, so I don't think you understand the difference between different types of polishing techniques.

[@MrZB-ie8zv]

John, you nailed it! Respect! I'm a microelectronics and micro mechanical engineer. I'm collecting and having fun with watches. In general mechanical watches are obsolete, despite the fact that they are showing the time. It is the ART with mechanical watches which I respect and pay tribute to the horology. Nova days a smart phone or a simple cheap quartz watch will tell the time mostly more accurately than the mechanical watches. I agree with you that today are available much more precise machines to make watch movement components compare to old days. This means that the production is much cheaper than it used to be... including design which now computers took over. Now, different alloys and metal composites are available which are stronger and cheaper to make a movement. As you mentioned the bigger names just take advantage of poor knowledge of the normal people and charge a lot for it. All the best...

[@Crazy_Joe_Davola]

I was at a watch event with presidents and CEOs of a few prominent watch brands (under different parent companies). Their brands may officially be competitors, but these leaders were definitely all friends with each other.

[@WilliamInternational]

The spring drive is innovation, the constant force tourbillon is innovation. Seiko is putting in the effort. My next “seiko” is the Credor GCLX999.

[@remus2001]

I agree. Grand Seiko and Credor are amazing. But plain old Seiko aren’t regulated and some of their movements are known to have huge positional variance.

[@rolandmaas4385]

Thank you for all these helpful insights.

[@GCPlati85]

We’ll certainly follow you over. This kind of content makes us informed purchasers. More of this is greatly appreciated!

[@JohnPWatches]

Thank you!

[@jaybrockmeyer9218]

I watch all of your videos, never miss one, and this one is really outstanding, many thanks.

[@JohnPWatches]

Thanks for watching!

[@gavsapir9271]

John, have followed you for the past years on KZbin. Amongst all Watch KZbinrs, this has got to be the most refreshing, honest, transparent, forthcoming and enjoyable video ever made on this platform. Wishing you continued success. You deserve that.

[@RogerMillerInVA]

John, this channel is your sweet spot. Please keep your stream-of-consciousness insights flowing. You are in the zone!

[@JohnPWatches]

Thanks!

[@Stona999]

Great content John. Learned something new today

[@JohnPWatches]

Thanks!

[@remus2001]

If you get a new Seiko that is as accurate as a new Rolex, you should immediately buy a lottery ticket to see if lightning can strike twice.

[@Jeff-11_354]

Seiko can't even align a bezel. Come on bruh!

[@MeestroDavid]

I own several, actually. They make some of the best movements in the world and, to their credit, actually innovate and push the technology forward in ways that the Swiss brands gave up trying to do decades ago

[@forgettmenot]

My father's Orient Kamasu diver watch has been +2/-1 maximum every day for the past 3 years. Keeps time perfectly, the movement has always been running, either always on the wrist or resting on the table for a day. Great isochronism on that too! Generally seems to be at 0+- even when worn rough around the gardens and while just sitting there.

[@scottsolomon8537]

I have a Seiko Alpinist with the 6R35 movement. To be honest I wasn’t expecting much in terms of accuracy given their-15sec/+20 seconds quotes. Well damn, that thing is the most accurate watch in my collection of much pricier pieces running around 3 seconds fast over one week. Just lucky or is this pretty much normal?

[@pablogomez-acebocalonje7158]

I agree that Seiko does not regulate its watches out of the factory but if you take it to a watchmaker (50 bucks) it will perform very close to a COSC

[@TheDryDown]

Upcoming video…“6 things Delray Watch doesn’t want you to know”. Also, congrats John 👍

[@JohnPWatches]

lol! Thanks

[@EJKelly]

Had the watch. Functioned well and looked good.

[@mulrak]

Really appreciate this information. Nicely done. Very informative.

[@KP-wp5sz]

Good point! The lack of innovation is stunning. Everyone pretends that a high beat solar quartz is impossible. Meanwhile, automakers are making cars that drive themselves. It is a joke!

[@megasoid]

You are right about the lack of innovation, which is why some of them are scared to death of microbrands.

[@zegervanaschvanwijck7749]

Who wants a solar high beat movement???

[@KP-wp5sz]

High quartz like the bulova precisionist is popular but it is very power hungry and needs a battery change every 18 to 24 months. Pairing with solar could be a great opportunity for a bold watch company

[@dannysimenauer5745]

John, I Enjoyed your perspective over the past seven years. Too few venture capitalists can say they started a watch reselling business that also manufactured its own micro brand! Go take a well deserved vacation and if appropriate, do videos on your travels.

[@megasbastian]

Great video. I have Seiko mini turtle, I like it a lot. I was thinking of a more elegant diver watch, like a "dress diver". My choice would be the Longines Legend diver 36mm as I have quite a small wrist. But I am not entirely sure about it. In some videos I saw on youtube about that model some people complained that the mechanism stopped working after few months or after 2-3 years. The repair is quite costly (somewhere around 250 euros). As I understand it is an ETA mechanism.

[@JoeGiz64]

Great content John! I noticed your tube amp. Is that a Woo Audio? 😉 I’m into high res audio and run a tube amp setup too.

[@JohnPWatches]

Thank you! It’s an Audio Note Cobra.

[@shchino134]

Excellent content 👌 👏 please continue with more inside the industry information, I love it really learned a lot.

[@andal7404]

Innovations are not so great when bean counters dictate that garden variety 'Hi Tec' plastic is used for pallet forks and escape wheels.

[@tiempodesobrahn]

great you walked away from fredeiko or whatever he calls himself!! your passion is appreciated

[@trinajska]

As always appreciate the info, cheers!

[@stephengarratt8027]

Good luck for your future John and in the short term enjoy your holiday.

[@drnick40]

Thanks John! Subscribed to the new channel. I am very intrigued by the success of Rolex. The fact that they hold 40% of the luxury watch market speaks for itself. Perhaps you can share your knowledge about the marketing genius behind Hans Wilsdorf and his companies?

[@JohnPWatches]

Thanks! I'll try share share some info on it!

[@sbsb4995]

An excellent video. ❤

[@johnnyarsenault9124]

Take it easy for a while, your comments are very appreciated in this show 👍❤️👌

[@anibaluriarte3676]

good luck dude

[@JohnPWatches]

Thanks!

[@jlb9074]

Congrats on the exit! You’ve clearly got the PE/VC bug - I wish I would have gotten on that train a lot earlier in life. It kills me to think how much income I missed.

[@stevem863]

Great video. Good luck with whatever your next venture is. I do enjoy your content and will jump to John P and subscribe.

[@ivansmith4242]

Buying a luxury watch is not really about the watch. Got it. Next!

[@bc8814]

Great vid. Something I'd like to know is assomeone inside the watch industry, are there any practices from brands that stand out? e.g. Brand A has exceptional service, manufacturing process, parts support for watchmakers etc

[@JohnPWatches]

Great idea- I'll try to put this in content in the future.

[@fbernacke]

Really awesome stuff.

[@ryanelectra225]

Enjoy your vacation!

[@InGratitudeIam]

Your insights have bee really helpful. You mention TikTok dancers. So, John, are you getting into being a dancer on TikTok? Is that what you're really trying to say? :)

[@JohnPWatches]

Haha

[@streetmoney21]

Yeah Rolex is smart. They have mastered the art of fake hype. They literally pay millions to influencers of society to wear their watches that they give to them for free. Just one player in Tennis alone gets paid 8 million dollars a year to wear a Rolex. They recognize that the vast majority of people are sheep. If their favor celebrity wears a Rolex they want one even though they don’t know jack shit about the brand and it’s real history. These famous people are not wearing Rolex watches by their own choice. They are leveraging their fame and success to get millions of dollars from Rolex along with a free watch. Let that sink in for a minute. You’re spending thousands of dollars on a watch these people get for free because you’re the mark. Rolex is selling the false perception of wealth and success and people just eat it up like window lickers. Hans even said it himself. It’s all about marketing and it’s all you need to be a successful business.

[@TZOID08]

Best of luck John P !!

[@Bemjji]

I‘ve been on the buyout side of a business and it’s sweet.. enjoy your moment of peace between the last thing and the next thing. Remember your gonna have to put a $i!7 load of money back for next years taxes. Keep it in a separate account. Good luck with your next adventure!

[@JohnPWatches]

Thank you! I appreciate it.

[@masterwatch]

very good video.

[@davidkess3750]

Made a pot of coffee and hit re/wind. Amazing data on this KZbin video....

[@johnnie5442]

So watches have become cheaper to produce but certain people insist on marketing them for double the prices that they sold 10-20 years ago.

[@nec4608]

Excellent and honest video, these guys know each other from two or three centuries ago and, they act and work like a” mob” nothing wrong with it, they just produce watches, that today are not necessarily a tool, as we can read the time in a movil phone or and intelligent watch , wrist watches are jewelry another way to brag as we do with cars, etc. When these guys were threatened with the Japanese in the early sixties, before the start of the quartz era, regarding the competition about accuracy , in Switzerland, they stopped this competition. Anyway all of us because different reasons loves watches and almost all of us in certain way know and understand what you say. Again excellent video.

[@chillvill1646]

Gonna have to get another luxury watch....cause I like them....Cause its not a stamp or coin.....thanks for playing

[@jameseisen9371]

Dude, well said. Watching (excuse the pun) from London...

[@garrettlundy3959]

You can swap the word ‘wristwatch’ for ‘handgun’ and the argument still holds water. Every major company sells basically the exact same product. There are microbrands that copy big brands and even their parts interchange. $7000 works of art handmade by elves in mountaintop castles perform identically to $300 tools made from recycled soda bottles in 3rd world countries.

[@scottiedds]

OMG wasting time I can't listen to this. Get on with the points.

[@Millhouse235]

I saw your comment pop up and I'm still watching

[@scottiedds]

@@Millhouse235 you have a lot of patience :p

[@JimLecinski]

Not sure it's a "hidden secret that watch industry doesn't want you to know" that it's not enough to make a great product, you also have to market it well to the right group of buyers. How is that an insider secret? Pretty much how business works my friend in every product category from cars to tech to watches.

[@Superdada]

Agreed. It’s not really a secret that any luxury purchase is an emotional one. The Rolex CEO recently said in his last interview, “we sell hopes and dreams”.

[@RootBeerGMT]

Stick with Rolex GMTs and Subs. Your money is generally safe and they are very durable.

[@chief1960]

The truth will set us free you will be honest John, SEMPER FI CHIEF

[@stephenschroeder6567]

This could have all been covered in a much more concise 4-6 minutes. All the best in your future endeavors.

[@JohnPWatches]

Thanks!

[@mikefleissner4415]

Thankyou.

[@rarelyaccurate6252]

Technological innovation happened. It's called quartz and smart watches.

[@PacificDownstreams]

The devaluation of COSC is real. My Tissot Gentleman Automatic runs +3 secs a day. My Longines Hydro runs +2 secs a day... COSC might be more relevant when it comes to Sellitta.

[@Ben-yw8be]

I sold all my luxury watches for homages. The longer you’ve been in this hobby, you’ll realize that most watches are pretty similar. My Seiko NH35 which I regulated is well within the accuracy of a Rolex GMT Master II’s movement. The technology is so good now. The machining is also well done. I have a $200 San Martin Hulk Subby homage and I can’t believe the machining. It also has screwed in solid links! My $1,500 Tag Haeuer F1 doesn’t even have screwed it links. Wth?!

[@PS987654321PS]

3 minutes of information stretched out to 13 minutes. Ridiculous.

[@WatchloverPJ]

Thanks

[@gtoexpress8111]

The most accurate watch in the world is a citizen $3500 with a leather strap - The most accurate chronograph is a Zenith - ETA 2824 GREAT ETA 7750 GREAT - Rolex and other ones like them sell you a dream of nothing because there are other watches better and cost 10 percent of what a Rolex and others cost - A fool is born every 15 seconds - The world is 90 percent fools to a certain degree - The 1 percent run the world - Also the 1 percent serve the military in the USA to protect the 1 percent that run the USA/world - Can i get a AMEN !!! AMEN

[@chiliprepper7678]

Help me stop!

[@Hrethgir]

COSC and METAS certifications are pretty meaningless for anything but bragging rights after you buy the watch. A couple years down the road, it won't mean as much, and once it's been serviced, it's totally meaningless unless it gets recertified, and I don't think that happens. I've got a Seiko-based custom build I did that keeps almost as good time as my much more expensive Longines, and it's about 1/10 the cost.

[@fossilimprint2954]

Have a great vacation! psst, whistleblowers tend to X_x

[@chiliprepper7678]

OK guys. So I am a Sub guy. On my 5th or so Rolex in 30 years. Mostly Subs, DS44, Batman. If I was expressing a little interest in Seiko's new release 62 MAS, should I pick it up? Even give to my public school teacher brother who I have wanting to look a little more tweaked. I am not likely to offer him my Tudor BB58 ETA Smiley or the ETA Pelagos. I might be interested in Omega planet Ocean divers for myself or wife. Any $ spent just feels like a wasteful intrusion into my next Rolex diver or GMT. 😨❤⌚⌚⌚⌚⌚

[@LouisWinthorpe622]

Watches that are accurate to within +/- 4s/day are not 'keeping to chronometer spec'. There are other tests involved, like measuring accuracy at certain angles and under other operating conditions, like temperature. They are tested for the consistency of their accuracy, under various conditions. Getting an accuracy of +/- 4s/day on a timeographer or using the WatchCheck app is having a very accurate watch. You have a total right to be 'blown away', or pleased, by that. But you do not have the right to say "It is performing within chronometer spec", any more than a cheap watch company has the right to print the word 'chronometer' on the dial because 'chronometer spec' has nothing to do with the rudimentary way that you, personally, tested your watch. Everybody needs to get that through their 'whatever kind of skull they have (probably thick)' skulls.

[@Slipsch]

Pretty sure with AI, they can make the movement so much more efficient and better performing.

[@paulh2468]

Thanks John. I have always viewed luxury watches as a form of jewelry. Which is perfectly fine, and I will eventually buy an Omega or Grand Seiko. If I want a tool watch, I will buy a $100 Seiko Solar, and not worry if it gets damaged or lost. I would never pay $30,000 for a golden hammer, and then use it to build a house. Even if I was a billionaire. Sorry, Rolex.

[@vktravellog1242]

What I have learned is with Grand Seiko is they praise them selves so highly but when it comes to their US service center they are horrible and have no pride in their workmanship. Wont be buying anymore Grand Seiko or Seiko.

[@theronwolf3296]

When I was young, you had to spend a relatively high amount to get accurate and reliable watches (only mechanical at that time). You phone now keeps better time than any mechanical watch. In many ways the watch industry is coasting on mystique. Auto racing, aviation, diving have a panache, but in truth wristwatches are almost immaterial now in those fields. Cars are clocked to hundreths or even thouandths of second by electronics. Dive computers havre replaced dive watches for any serious underwater work. Some aviation watches throw on a circular slide rule for 'navigation'--but it's meaningless==there are still navigation slide rules (search EB6) but they are not the simple scales on a watch. But the psychological association is still used in the marketing but that will wear off after a while. We can't anchor to the past associations forever. Let's enjoy watches for what they are, (I love skeleton watches because a a gearhead, not because I have any practical reason owning them) rather than what marketers promote them as.

[@bani_niba]

Watch enthusiasts who think mechanical watch movements are the height of technical production, such people are clueless. Watch movements are not close to being high tech at all, but rather it's a cottage industry plodding along while the rest of world has moved on.

[@Leftystrat]

Yeah but they are fun and interesting, some people 😂I know have the personality of a digital clock

[@JTSLJR]

Save your time, this guy just likes to hear himself talk. Much better KZbin watch guys out there.

[@johnburgess6572]

Rest up !!!!!!!

[@arifsevimli4324]

Spending thousands of dollars more on luxery watches which are 99% identical as their replicas doesn't make sense. Other than that there are cheaper brand watches that look just as good if not better.

[@charleshowarth8461]

Here's what they don't want you to know..how idiotic it is to take a loan out for a watch.

[@stephenbest4924]

TBH, lost the groove for watches - there is only so muh that can be said about them and its all been said over the past 4 years. Sold out a low/mid value collection and now only have the apple watch.

[@JohnPWatches]

oh no

[@kayless32]

Understandable, also you can't buy a watch every month, let alone years or decades for some model. Getting information and understanding the game is really important but after 2 years, you almost know everything and all the dirty shenanigans, so you end up with an Hamilton and move on with life lol

[@sinjinadams2862]

I'm not quite to that point yet but close. I usually burn out with new hobbies after about about 3 to 4 years. Once I learn everything I can and buy pretty much everything I can I get bored and move on to the next thing. I started this journey in 2020, have bought every watch I ever wanted, almost and now am getting pretty bored with watches. It's about time to move on to the next thing but I definitely won't be selling my collection for an Apple Watch!

[@ResetToZero3210]

Accuracy and complications? Get a Garmin. 😂 Great video man!

[@Anirossa]

Its not "several hundred years old".

[@Sumerdini]

🔥💕🔥

[@LiquidSm0ke]

My old oris and Sinn and movado all keep better time then my Rolex lol

[@francoisvandensteene5444]

Several hundred years old industry? Bit exaggerated I would say. Not even 200 years. And to suggest that what they do today has anything to do with the late 19th century, also a bit wild. I would suggest less sensational. Will gain in credibility.

[@JohnPWatches]

Thanks for the comment. Don't forget pocket watches- still the watch industry.

[@dr.kevinmoore8889]

Watch enthusiasts love the tiny details that distinguish the different watches. I'll pass on this nihilistic view.

[@billymania11]

Most people wouldn't know a Rolex from a Seiko but don't work in an office without a watch. It's a dead give-away that you are from the lower social classes. Polished shoes, decent clothes, a nice stainless-steel watch and a good haircut will take you far.

[@ghassanboubez8890]

I listened to the first 3 1/2 min and then I quit. Too much Bla bla bla. You should spare us all this.

[@AKatawazi2]

I pop

[@binyard1972]

?

[@chubbs1448]

Dont care. Screw this click bait headline.

[@jimgann4927]

Awful lot of "watch snobs" out there.

[@wristopia4101]

I got to '2' and it just told me what I already knew..... You are FOS. Tell us the truth about your exit from DRW lol Seiko better than Rolex lol 🖕

[@dennisbean-larson2403]

Waste of time

[@yeotaJMU]

3 minutes in and just yapping about nothing. Get on with it

[@robertnastasi8643]

My seiko kept awful time. King turtle.

[@MrHiBeta]

How come women don’t care about watches?

[@GiancarloBenzina]

Watches are useless commodity, and sold as luxury with added polish, by Marketing, fake stories, more so than ever before, although always been going on. It‘s just status posing BS. There‘s only one value - a hand-made craftsman watchmaker end2end manual personal manufacture. The rest is industrial or partly industrialized products. Is the manually created singularity of a watch better in performance quality than a 500usd watch? Not likely, it‘s a representation of the human that built it, it‘ll have bugs, issues and needs service - old school.